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(music "Forget Me Not", by Baulander)

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I want to suggest you

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to allow ourselves

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to LEARN to RELEARN.

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Basically three points

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will lead my speech.

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FEAR, BRAIN...

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and CREATIVITY.

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And... about fear,

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that can be awakened

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through different processes...

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I want to focus on a specific:

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Fear, according to Dean Burnett,

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is generated by our brain,

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that even after millions of years
of evolution,

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it still has as its main purpose

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our SURVIVAL.

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But it acts as we were still
living in the old times.

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And..., to this brain's primal part,

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if there is something crucial
for our survival,

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is that we are part of a group,

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in other words,

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one of the most common fears that 
the brain awakes on humans

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is the fear to be secluded from
social groups.

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To be left behind.

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Which millions of years ago, 
would mean death.

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And to be still really connected
to those times,

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the brain gets into an alert state.

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Whenever it thinks there's any risk ..

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(echo) of us to be rejected.

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Burnett also explains that even when 
facing imaginary dangers

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our brain activates a tool
that stimulates us to whether

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RUN AWAY or FIGHT.

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Running away, which is easy to be
perceived in situations such as

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when we think of vanishing,

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of hiding ourselves,
faking we are sick.

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You spectators,
do you remember any situation...

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that has taken you out 
of your comfort zone?

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That has demanded you
to do something different

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that made you feel afraid?

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It can be something simple,
as a public speech,

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to ask for earnings raise,

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to get your driver's license,

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or to make the decision

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to start chatting with someone
that you had a crush on...

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I always keep thinking to myself

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(echo)
"What if they laugh at me"?

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(echo)
"What if I forget everything"?

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The fact is

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I also suffer from the fear
of being secluded by the group

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And it makes me afraid to make mistakes, 
to be rejected...

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afraid of criticism.

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A fear that is better known as shyness.

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Now, imagine me being a College teacher,

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teaching majors such as Design,
Photography, Advertising and Marketing.

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Delivering lectures, workshops.

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I have already heard several times:

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(echo) "No way you are shy"!

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But I am.

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Well, between to FIGHT or to RUN AWAY,

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my choice was to take the risk.

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I believe that if I had not 
chosen this path

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I would have spent the rest of my life
asking myself :

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"What if I had left Accountancy?"

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"Had been an intern at 26"

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"Had asked my boss
to be the art director"

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"Was admitted in College at 32?"

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"Would have taken the chances
as a creative director"?

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"Gotten into a partnership?"

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"Being a teacher at 40?"

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"Finished my Masters degree?"

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(echo)
"What if I accepted to lecture at TEDx?"

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Maybe it doesn't look like...
but it's not easy to me.

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I am always trembling my legs out,

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my will is to run away,

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my heart beats like crazy.

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It's just that...

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life teaches you along the way.

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And when we face our fears

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we realize that

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it's not possible to terminate them.

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Fear is part of the packet of being human

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And many times, due to this fear

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we prefer to keep enduring things
that are no good for us

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for a long time.

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We keep waiting for things to get better,

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but it only happens because our brain

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has the ability to ADAPT.

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And that's why, when we are...

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outside of the situation,
we ask ourselves:

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(echo)
"How come someone tolerate that much?"

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For better understanding

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read this text:

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Notice that in the beginning

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it takes some time

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to understand the code.

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But the brain adapts itself

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and starts reading faster.

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I believe it is important to 
understand better

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how our fear shows itself on us.

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And that can help us to learn 
how to negociate...

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And to show ourselves

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ANOTHER VERSION of the situation.

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Much more positive than the one 
created by our survival instinct.

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And we know, don't we?

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How good is our brain in convincing us...

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that there's a danger around the corner.

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It knows ourselves better than we do.

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Not to mention that, due to fear,

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It's harder for us to change our path.

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In "Future Shock", Alvin Toffler comments

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the act of learning demands energy

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and to relearn demands even more energy.

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Because to relearn we

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must leave a lightened, sinalized path

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to take the chances into a detour
that has no guarantee

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we are going to get somewhere.

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Reconsider.

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Relearn.

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Restate.

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(echo) "It's all about taking risks."

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When we have to face any sort of changes,

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our survival instinct doesn't get
too comfortable

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How many times a change of pace
had bothered us?

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I'm not talking about:

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(echo) "Oh! I don't like monotony."

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I'm talking about things that take us
out of our usual way.

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That take us out of what we are used to.

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Facts that demand us to do something
in a very different way,

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even worst:

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that don't allow us to do whatever

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the way we've always done.

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This nuisance feeling

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also suits to comprehend something.

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Creativity,

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is so desired,

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admired,

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praised,

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but it also

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annoys.

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Creativity scares.

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Because it demands us
the opening to relearn

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And it's not about that creativity
everybody takes

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because it won't change anything.

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I'm talking about the one
that overpass

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questions,

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restates.

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The one innovative

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that develops different ways
to do the things.

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Creativity that takes people
of their comfort zone.

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Usually when a new idea actually comes up

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it suffers resistance.

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Even because it takes people out of
their safe place,

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of the way they learned.

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And, due to our survival instinct,

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it afraids even who had the idea.

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That is because

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people rates us.

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The group judges us.

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(echo) "What they will think about me?"

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An example, that may be used
to understand how do we feel

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when we are forced to change,
it's this pandemic.

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Not getting into sensitive points,

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but observing some changes in our habits
and manners.

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(echo) "It messed up our routine"

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We had to relearn,

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to adapt,

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to change our way to work, to dress,

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and to relate.

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Other day, a lady's grocery fell near me

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and I couldn't help.

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Because my kind gest

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it was to not overstep into her space.

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In this context,

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we are being forced
to relearn many things.

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This will influence the way

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we consume, we feed,
and relate with others,

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and how we deal with our health,
with the environment.

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Folks, we are in the beginning
of a new millenium!

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Which asks for open minded
and creative people,

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that innovates!

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People that knows how to deal
with the new issues,

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that brings new ideas.

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People who actually thinks out of the box.

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That thinks in a way

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to scare our primitive brain.

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Because radical changes bother.

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In this new millenium,
according to Toffler,

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it's knowledge that becomes
more valuable...

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than a product or a service.

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As Creativity is already a crucial tool

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to face new challenges.

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But we are still very afraid.

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Because we don't know what is to come.

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However, nowadays,

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we've already got issues that demands us
a behavior turn,

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and the comprehension of what is still
named as

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"ït has always been like this".

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We got to have the courage
to think different,

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but this attitude

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may bothers other people.

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And to bother other people it afraids.

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However,

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the more we allow ourselves

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to relearn and to innovate,

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getting the courage to leave
natural fears behind,

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more creative people we'll have

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thinking and rethinking this world.

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Minds that won't have the certainties
of the last century,

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but, indeed, a lot of questions
to be answered.

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This is because the creative thinking

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makes us questions the certainties.

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We need to face the discomfort
that creative thinking induces.

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But is the other (the group)
that needs to understand.

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that RE-LEARN, has always been a necessity

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of our survival instinct.

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That's why, it is more than urgent

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that we allow ourselves
to LEARN to RELEARN,

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to think with CREATIVITY.

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And that we choose to FIGHT,

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and not to RUN AWAY.

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THINK ABOUT IT!