(music "Forget Me Not", by Baulander)
I want to suggest you
to allow ourselves
to LEARN to RELEARN.
Basically three points
will lead my speech.
FEAR, BRAIN...
and CREATIVITY.
And... about fear,
that can be awakened
through different processes...
I want to focus on a specific:
Fear, according to Dean Burnett,
is generated by our brain,
that even after millions of years
of evolution,
it still has as its main purpose
our SURVIVAL.
But it acts as we were still
living in the old times.
And..., to this brain's primal part,
if there is something crucial
for our survival,
is that we are part of a group,
in other words,
one of the most common fears that
the brain awakes on humans
is the fear to be secluded from
social groups.
To be left behind.
Which millions of years ago,
would mean death.
And to be still really connected
to those times,
the brain gets into an alert state.
Whenever it thinks there's any risk ..
(echo) of us to be rejected.
Burnett also explains that even when
facing imaginary dangers
our brain activates a tool
that stimulates us to whether
RUN AWAY or FIGHT.
Running away, which is easy to be
perceived in situations such as
when we think of vanishing,
of hiding ourselves,
faking we are sick.
You spectators,
do you remember any situation...
that has taken you out
of your comfort zone?
That has demanded you
to do something different
that made you feel afraid?
It can be something simple,
as a public speech,
to ask for earnings raise,
to get your driver's license,
or to make the decision
to start chatting with someone
that you had a crush on...
I always keep thinking to myself
(echo)
"What if they laugh at me"?
(echo)
"What if I forget everything"?
The fact is
I also suffer from the fear
of being secluded by the group
And it makes me afraid to make mistakes,
to be rejected...
afraid of criticism.
A fear that is better known as shyness.
Now, imagine me being a College teacher,
teaching majors such as Design,
Photography, Advertising and Marketing.
Delivering lectures, workshops.
I have already heard several times:
(echo) "No way you are shy"!
But I am.
Well, between to FIGHT or to RUN AWAY,
my choice was to take the risk.
I believe that if I had not
chosen this path
I would have spent the rest of my life
asking myself :
"What if I had left Accountancy?"
"Had been an intern at 26"
"Had asked my boss
to be the art director"
"Was admitted in College at 32?"
"Would have taken the chances
as a creative director"?
"Gotten into a partnership?"
"Being a teacher at 40?"
"Finished my Masters degree?"
(echo)
"What if I accepted to lecture at TEDx?"
Maybe it doesn't look like...
but it's not easy to me.
I am always trembling my legs out,
my will is to run away,
my heart beats like crazy.
It's just that...
life teaches you along the way.
And when we face our fears
we realize that
it's not possible to terminate them.
Fear is part of the packet of being human
And many times, due to this fear
we prefer to keep enduring things
that are no good for us
for a long time.
We keep waiting for things to get better,
but it only happens because our brain
has the ability to ADAPT.
And that's why, when we are...
outside of the situation,
we ask ourselves:
(echo)
"How come someone tolerate that much?"
For better understanding
read this text:
Notice that in the beginning
it takes some time
to understand the code.
But the brain adapts itself
and starts reading faster.
I believe it is important to
understand better
how our fear shows itself on us.
And that can help us to learn
how to negociate...
And to show ourselves
ANOTHER VERSION of the situation.
Much more positive than the one
created by our survival instinct.
And we know, don't we?
How good is our brain in convincing us...
that there's a danger around the corner.
It knows ourselves better than we do.
Not to mention that, due to fear,
It's harder for us to change our path.
In "Future Shock", Alvin Toffler comments
the act of learning demands energy
and to relearn demands even more energy.
Because to relearn we
must leave a lightened, sinalized path
to take the chances into a detour
that has no guarantee
we are going to get somewhere.
Reconsider.
Relearn.
Restate.
(echo) "It's all about taking risks."
When we have to face any sort of changes,
our survival instinct doesn't get
too comfortable
How many times a change of pace
had bothered us?
I'm not talking about:
(echo) "Oh! I don't like monotony."
I'm talking about things that take us
out of our usual way.
That take us out of what we are used to.
Facts that demand us to do something
in a very different way,
even worst:
that don't allow us to do whatever
the way we've always done.
This nuisance feeling
also suits to comprehend something.
Creativity,
is so desired,
admired,
praised,
but it also
annoys.
Creativity scares.
Because it demands us
the opening to relearn
And it's not about that creativity
everybody takes
because it won't change anything.
I'm talking about the one
that overpass
questions,
restates.
The one innovative
that develops different ways
to do the things.
Creativity that takes people
of their comfort zone.
Usually when a new idea actually comes up
it suffers resistance.
Even because it takes people out of
their safe place,
of the way they learned.
And, due to our survival instinct,
it afraids even who had the idea.
That is because
people rates us.
The group judges us.
(echo) "What they will think about me?"
An example, that may be used
to understand how do we feel
when we are forced to change,
it's this pandemic.
Not getting into sensitive points,
but observing some changes in our habits
and manners.
(echo) "It messed up our routine"
We had to relearn,
to adapt,
to change our way to work, to dress,
and to relate.
Other day, a lady's grocery fell near me
and I couldn't help.
Because my kind gest
it was to not overstep into her space.
In this context,
we are being forced
to relearn many things.
This will influence the way
we consume, we feed,
and relate with others,
and how we deal with our health,
with the environment.
Folks, we are in the beginning
of a new millenium!
Which asks for open minded
and creative people,
that innovates!
People that knows how to deal
with the new issues,
that brings new ideas.
People who actually thinks out of the box.
That thinks in a way
to scare our primitive brain.
Because radical changes bother.
In this new millenium,
according to Toffler,
it's knowledge that becomes
more valuable...
than a product or a service.
As Creativity is already a crucial tool
to face new challenges.
But we are still very afraid.
Because we don't know what is to come.
However, nowadays,
we've already got issues that demands us
a behavior turn,
and the comprehension of what is still
named as
"ït has always been like this".
We got to have the courage
to think different,
but this attitude
may bothers other people.
And to bother other people it afraids.
However,
the more we allow ourselves
to relearn and to innovate,
getting the courage to leave
natural fears behind,
more creative people we'll have
thinking and rethinking this world.
Minds that won't have the certainties
of the last century,
but, indeed, a lot of questions
to be answered.
This is because the creative thinking
makes us questions the certainties.
We need to face the discomfort
that creative thinking induces.
But is the other (the group)
that needs to understand.
that RE-LEARN, has always been a necessity
of our survival instinct.
That's why, it is more than urgent
that we allow ourselves
to LEARN to RELEARN,
to think with CREATIVITY.
And that we choose to FIGHT,
and not to RUN AWAY.
THINK ABOUT IT!