WEBVTT 00:00:00.000 --> 00:00:03.810 Over the next hour and a half according to 00:00:06.176 --> 00:00:10.176 Can you hear me? Does it sound good to me? Yes, ok 00:00:10.176 --> 00:00:16.826 Good morning everyone, it is a pleasure to be here 00:00:16.826 --> 00:00:21.756 and see the seating full of young promises. Do not? 00:00:21.756 --> 00:00:25.116 Which is what you sure are all you 00:00:27.834 --> 00:00:32.374 Into the AENOR i am not response of TIC 00:00:33.724 --> 00:00:37.724 the response of the TIC are several people, 00:00:39.718 --> 00:00:46.438 I currently market intellectual property of the rules 00:00:46.438 --> 00:00:48.488 that we will now see that they are 00:00:49.207 --> 00:00:56.257 I’ve been in AENOR for 16 years, the first 10 year dedicated to in international normalization 00:00:56.257 --> 00:01:05.227 traveling all the weeks to Brussels, to Geneva and rest of the world, 5 years ago 00:01:05.227 --> 00:01:13.927 as i told you to try that companies and universities like in which we today 00:01:13.927 --> 00:01:19.317 understand what the importance of standards is 00:01:19.317 --> 00:01:21.740 and in my case and in the case of Alicia Guerrero 00:01:21.740 --> 00:01:25.690 that accompanies me therefore that you buy them said clearly 00:01:26.016 --> 00:01:31.696 Alicia Guerrero that I have not presented is the equivalent of an account manager 00:01:31.696 --> 00:01:35.696 of certain clients including this university. 00:01:36.771 --> 00:01:43.471 Telling experts say that the presentations should begin with an index 00:01:43.471 --> 00:01:47.466 but of course an index of AENOR would 00:01:47.466 --> 00:01:51.466 What are the rules?, Where are they made? 00:01:51.466 --> 00:01:55.156 What this AENOR? etc, etc 00:01:56.809 --> 00:02:04.199 Really horrible even myself and I say it myself would be bored to start with an index 00:02:04.199 --> 00:02:07.609 So I'm going to change it and I'm going to start with what I think it should be 00:02:07.609 --> 00:02:10.609 that is what the objectives are 00:02:10.609 --> 00:02:14.379 Today's Goals, i will give many laps, I will tell examples 00:02:14.379 --> 00:02:18.379 we will all talk, Is that from here you come out knowing that it is a rule 00:02:18.782 --> 00:02:24.392 where it is done, what it serves, what apply etc etc. 00:02:34.552 --> 00:02:42.702 what is that? This gentleman has rules even in the ears 00:02:46.589 --> 00:02:48.399 I have never normalized 00:02:50.672 --> 00:02:57.092 For there will be precious metal standards specifying the composition 00:02:57.092 --> 00:03:01.092 the characteristics that jewelry should have 00:03:02.304 --> 00:03:04.104 the headlights of motorcycles 00:03:04.104 --> 00:03:08.904 well here look where they even look at the chairs in which they are sitting are standardized 00:03:08.904 --> 00:03:17.354 are special chairs of educational centers, specifically one of the types is for universities 00:03:18.493 --> 00:03:26.983 the helmets, we begin to see a concept the rules are not laws 00:03:28.066 --> 00:03:31.646 norms do not sanction, help they say 00:03:31.663 --> 00:03:33.903 the characteristics that must have the helmet 00:03:33.903 --> 00:03:36.283 this gentleman does not wear it on his head 00:03:36.283 --> 00:03:38.523 he carries it on the wrong arm, but the rule does not say 00:03:38.523 --> 00:03:40.433 "Wear the helmet on your head" 00:03:41.324 --> 00:03:44.704 the technical rule says that it has to be composed 00:03:44.704 --> 00:03:50.414 that resistance has to endure before a possible impact what tests 00:03:50.414 --> 00:03:54.218 you have to do in the laboratory and how long you must endure so 00:03:54.218 --> 00:03:58.078 that it does not break but does not say that you have to carry it in the head 00:03:58.078 --> 00:04:02.078 for that is the law, the same goes with the gas emissions 00:04:02.997 --> 00:04:09.487 the rules say how they are measured but not what values have to have that is the law 00:04:09.487 --> 00:04:12.754 the same noise that particular norm that you see 00:04:12.754 --> 00:04:17.784 here the 74516 is the norm of the noise meters 00:04:18.742 --> 00:04:22.152 and says how they should be and that they have to measure 00:04:22.152 --> 00:04:28.512 but they do not say how many db of maximum or as maximum can emit a motorcycle 00:04:28.512 --> 00:04:33.672 and so on, imagine the tires that did not exist the measurements of the tires 00:04:33.672 --> 00:04:37.684 I can make a great car, come to the conclusion that the wheels 00:04:37.684 --> 00:04:43.684 want a tire of 18.5 p, you'll see that it does not exist 00:04:43.684 --> 00:04:49.224 or it's 18p or 19p because you studied there 18.5p is the best 00:04:50.931 --> 00:04:55.631 Then rules are everywhere we have put here a simple drawing 00:04:55.642 --> 00:04:59.642 there are rules even trout, there is a fish market 00:04:59.642 --> 00:05:01.722 and there are rules of trout 00:05:01.722 --> 00:05:03.762 there are obviously rules of cement 00:05:03.762 --> 00:05:09.209 on the composition of cement how much chemical composition must have senior residences 00:05:09.209 --> 00:05:15.589 how to manage facilities, playgrounds 00:05:15.589 --> 00:05:22.859 toys safety standards can not be sold any toy has to meet certain safety standards 00:05:22.859 --> 00:05:26.859 sewers I mean we are not going to roll because 00:05:26.859 --> 00:05:31.259 we look where we look at the lights from up here everything has regulations 00:05:34.037 --> 00:05:38.037 And now I ask, not to mention I only have those who dare 00:05:39.766 --> 00:05:41.516 with what we have already seen 00:05:41.516 --> 00:05:45.516 What do you think might be the most relevant rule in the world? 00:05:48.790 --> 00:05:58.560 If no I point out eh, You look at any one, 00:06:02.665 --> 00:06:05.805 i will not give 20 euros to anyone who guesses 00:06:05.805 --> 00:06:07.395 I don't know air quality 00:06:07.395 --> 00:06:10.545 Air quality for example if it is a standard that exists 00:06:10.545 --> 00:06:14.282 for example in hospitals is very important "How to make rules" 00:06:14.282 --> 00:06:16.412 how to make rules are guidelines guides 00:06:16.412 --> 00:06:20.412 yes sir there are even some specials for how to make rules for SMEs 00:06:20.743 --> 00:06:22.780 given that you know that SMEs 00:06:22.780 --> 00:06:25.550 can not usually participate in the development of standards 00:06:25.550 --> 00:06:29.071 they have to be taken into account eh sorry 00:06:29.071 --> 00:06:34.501 there are education standards i'm asking for the most important 00:06:34.501 --> 00:06:37.915 I'm not saying that these are not more 00:06:37.915 --> 00:06:43.695 it's very easy, what standard to say what product to apply to everything really 00:06:44.763 --> 00:06:48.263 that is one of the reasons why we do standards is actually 00:06:48.263 --> 00:06:54.033 to make everything equal that is to say that I can buy in China and serve me 00:06:54.033 --> 00:06:56.040 I buy a computer in China and of course 00:06:56.040 --> 00:06:58.795 if in China they have invented some connectors because 00:06:58.795 --> 00:07:01.095 I bring it to Spain and is that here we do not have it 00:07:01.095 --> 00:07:03.785 I can not connect my computer to the screen because 00:07:03.785 --> 00:07:07.175 it is a connector that have invented the Chinese not true 00:07:07.175 --> 00:07:11.175 use the same connector either the usb now 3.1 00:07:11.175 --> 00:07:14.485 or the corresponding or the hdmi because 00:07:14.485 --> 00:07:18.485 it is normalized and I am giving them the clue, is not so difficult 00:07:20.530 --> 00:07:21.736 Does anyone dare? 00:07:22.556 --> 00:07:24.491 Which is the most important norm I have invented it 00:07:24.491 --> 00:07:26.691 It's not that it's the most important 00:07:28.608 --> 00:07:31.608 How does that computer come from China here? 00:07:35.952 --> 00:07:37.136 Comes flying 00:07:39.026 --> 00:07:41.726 Come on have the clue 00:07:44.416 --> 00:07:45.876 is not so difficult 00:07:47.436 --> 00:07:53.746 this is the most important norm you imagine 00:07:53.746 --> 00:07:59.537 the number of containers that circulate would say daily 00:08:00.124 --> 00:08:08.774 the second for this world, absolutely everything travels in those containers 00:08:08.832 --> 00:08:12.832 and these containers are standardized with an ISO standard 00:08:12.914 --> 00:08:17.624 good are several and there are not a single type of containers obviously 00:08:17.624 --> 00:08:24.854 there are 20 feet of 40 feet that equals 6 m 12 m agree 00:08:24.854 --> 00:08:30.074 or I have invented it note the importance of the rules 00:08:30.074 --> 00:08:33.314 if the container was not standardized 00:08:33.314 --> 00:08:37.314 we could not put it in boats that you know have standard 00:08:37.626 --> 00:08:39.896 measures are all next to each other 00:08:39.896 --> 00:08:42.556 then when I release it to the train wagon 00:08:42.556 --> 00:08:46.556 and if I put it in a truck is a truck also standardized that is a norm 00:08:46.949 --> 00:08:49.959 that specifies the dimensions of these containers 00:08:50.103 --> 00:08:57.893 you say that they are informatics that has this to do with me more examples 00:08:57.893 --> 00:09:01.893 who have not heard of the din A4 sure that they still hear about it or not 00:09:01.893 --> 00:09:04.893 well, the din A4 that famous is an UNE-EN ISO norm 00:09:06.020 --> 00:09:10.020 that happens that originally comes from Germany, 00:09:10.487 --> 00:09:14.277 Bin proposed it to ISO, made the norm in 2002 00:09:14.277 --> 00:09:17.007 and good all formats not only the A4 that 00:09:17.007 --> 00:09:19.247 we would do if we did not have an A4 because 00:09:19.247 --> 00:09:24.247 we could not design printers or portfolios nor absolutely nothing 00:09:24.247 --> 00:09:29.106 that has to do with a standard paper, at Better to me I like the folio 00:09:30.666 --> 00:09:37.286 but of course if the folders or the printers are designed for a standardized paper 00:09:37.286 --> 00:09:39.296 of a specific measures because 00:09:39.296 --> 00:09:43.296 I that folio as I do not use it to paint monkeys I do not know what I will do 00:09:44.299 --> 00:09:48.299 more modern the cards who does not use the cards either 00:09:48.299 --> 00:09:53.559 to withdraw money in the bank the carnet of identity etc etc 00:09:53.569 --> 00:09:59.709 but we have normalized the external contacts we can not use 00:09:59.709 --> 00:10:05.028 any of the interfaces or devices readers of all this type 00:10:05.028 --> 00:10:09.014 of cards these are standards concretely this 00:10:10.635 --> 00:10:13.115 i give you clues more or less know what a standard 00:10:13.115 --> 00:10:18.635 is not law are characteristics of operation etc 00:10:18.635 --> 00:10:22.025 Sometimes it costs a lot to normalize 00:10:22.025 --> 00:10:27.405 who does not remember the mobile phone charger had 500 00:10:27.405 --> 00:10:32.955 I spent not so many and finally got normalized 00:10:34.671 --> 00:10:40.081 I take your time what happens that now life especially in software is very fast 00:10:40.653 --> 00:10:47.733 in 2011 we Gets an internationally recognized standard 00:10:47.733 --> 00:10:52.663 that is the connector that you all know are standardized 00:10:52.663 --> 00:10:56.442 and I dare say that thanks to that standard 00:10:56.442 --> 00:11:00.862 To which gathered a lot of companies in a committee and they agreed 00:11:01.101 --> 00:11:06.151 we can now use a connector for all mobile tablets etc 00:11:06.997 --> 00:11:13.887 i have put a data that the sale of chargers already equals the sale of the mobiles 00:11:15.953 --> 00:11:20.753 more questions: everything everything can be normalized? 00:11:24.177 --> 00:11:28.317 My answer is no but what you just said 00:11:28.317 --> 00:11:32.317 About the chargers for example Apple has a different charger 00:11:32.317 --> 00:11:36.317 Or for example Oneplus 00:11:36.317 --> 00:11:41.527 Is not normalized, there are still things that are not normalized 00:11:41.593 --> 00:11:47.983 I ask, wouldn't it be better if they were? I do not know 00:11:48.201 --> 00:11:52.201 when I was younger of the age of you I think that more or less 00:11:52.714 --> 00:11:58.764 then we had the videos of magnetic tape and there were three systems 00:11:59.228 --> 00:12:02.778 I'm telling you stories I already look like the grandfather “Cebolleta” 00:12:02.778 --> 00:12:05.428 telling the stories not so long ago 00:12:05.428 --> 00:12:09.428 and came out to watch video movies at home rent a few magnetic tapes 00:12:09.428 --> 00:12:12.308 that had 3 systems vhs the beta and 2000 00:12:12.308 --> 00:12:14.408 vhs was the first of worse quality 00:12:14.408 --> 00:12:17.498 than the beta that was the smallest and best tape Quality 00:12:17.498 --> 00:12:21.948 and then was the 2000 that was bigger of better quality and over was reversible 00:12:21.974 --> 00:12:25.974 they did not agree there was no way to normalize as happens as 00:12:25.974 --> 00:12:29.762 your partner has just said, in the end who won 00:12:29.762 --> 00:12:36.532 the market curiously the market chose the most bad the vhs 00:12:36.532 --> 00:12:40.532 what happens that the digital era came in which you are Wrapped 00:12:40.532 --> 00:12:43.792 and all that seems like it was a long time ago but it was actually 00:12:43.792 --> 00:12:46.862 before yesterday what happens is that this goes very fast 00:12:46.862 --> 00:12:50.862 Is what I wanted to say is not always achieved normalize 00:12:51.681 --> 00:12:55.681 this is the great example of what is not standardized 00:12:56.253 --> 00:13:02.883 when we travel we have to carry the plug adapter to call it 00:13:02.883 --> 00:13:07.808 somehow because in every country in the world the pin is different the base 00:13:07.808 --> 00:13:10.698 that is as it is called the normative 00:13:10.698 --> 00:13:14.698 the rules unites this is called base and this pin 00:13:14.698 --> 00:13:18.698 I call it plug because I am think a person quite normal 00:13:20.119 --> 00:13:24.705 In Spain we have that UNE that specifies the dimensions 00:13:24.705 --> 00:13:29.925 that has the pin of ours that is the safest since we are here in Spain 00:13:29.925 --> 00:13:33.925 I do propaganda and promotion of our system that is the best 00:13:33.925 --> 00:13:37.925 you could not say you can not give Cramp said in the rough 00:13:37.925 --> 00:13:44.315 which in the US if you look if I have the finger in the middle can be stuck 00:13:44.315 --> 00:13:47.235 it is also true that the tension there is 125 and 00:13:47.235 --> 00:13:53.075 here is a little higher 230 then this is not normalized 00:13:53.085 --> 00:14:02.365 and we go there because not It normalizes It is usually easy to normalize what moves 00:14:02.365 --> 00:14:08.995 that is, traditionally normalizes products that are marketed and moved 00:14:08.995 --> 00:14:12.995 said to be understood, I manufacture in China and I bring it to Spain 00:14:12.995 --> 00:14:18.295 but of course a fixed installation as a dwelling or telecommunications as 00:14:18.295 --> 00:14:22.257 they are theirs because they are say that they do not travel 00:14:22.294 --> 00:14:26.344 the houses do not go on the boats say I open the slash in The house 00:14:26.344 --> 00:14:27.704 now not because now there is pladur 00:14:27.704 --> 00:14:33.614 I open the slash I put the cable I lay the bases and it is already those things 00:14:33.614 --> 00:14:39.134 that are called fixed installations are not standardized internationally 00:14:39.134 --> 00:14:43.394 but what I can buy in one place and sell in another if except an exception 00:14:46.136 --> 00:14:49.426 well then to summarize, that is a norm? 00:14:49.426 --> 00:14:52.486 We already have a technical specification 00:14:52.486 --> 00:14:56.486 that is voluntary care standards are not mandatory 00:14:56.486 --> 00:14:58.956 other things is that a legislation and 00:14:58.956 --> 00:15:02.486 that I was also interested to highlight it as the electrical regulation 00:15:02.486 --> 00:15:06.486 of low voltage refer to a standard UNE the standard for 00:15:06.563 --> 00:15:10.563 if it is voluntary no one obliges to apply it 00:15:11.347 --> 00:15:15.347 what happens is that the legislation may say this is mandatory imagine 00:15:15.347 --> 00:15:20.967 I'm going to invent a case that is not real that says is mandatory to wear the helmet 00:15:20.990 --> 00:15:25.460 and the helmet must meet certain standards the rule is voluntary 00:15:25.497 --> 00:15:28.747 but somehow the legislation is saying to me hears 00:15:28.747 --> 00:15:31.701 but that helmet can not be any one has to be the one that complies 00:15:31.701 --> 00:15:35.661 with the norm of AENOR and thus with many things 00:15:35.661 --> 00:15:43.391 of the 31500 norms that we have almost 5000 rules a little more are related to legislation 00:15:43.391 --> 00:15:45.001 but they are not legislation 00:15:46.123 --> 00:15:51.783 It costs a lot to make them all agree, but I'm interested in a technology 00:15:51.788 --> 00:15:55.448 and I'm interested in another the mobile chargers 00:15:55.448 --> 00:15:58.778 that your partner pointed out because Apple does not agree 00:15:58.778 --> 00:16:01.278 with the use of another connector 00:16:01.278 --> 00:16:04.728 if one day he gets to be because he is interested commercially 00:16:04.794 --> 00:16:10.464 there will be a single connector really and there has to be a single recognized body as 00:16:10.464 --> 00:16:13.921 is the case of AENOR to monitor in some way 00:16:13.921 --> 00:16:20.281 that is not making a standard that already exists that is not making a rule in Spain 00:16:20.281 --> 00:16:23.061 contradictory to another European or international 00:16:23.061 --> 00:16:28.951 and through which you can go to Geneva or Brussels for example 00:16:28.951 --> 00:16:33.611 to defend its technology, because in fact the most important 00:16:33.611 --> 00:16:37.941 of the regulations is what we call technology transfer as long as 00:16:37.941 --> 00:16:42.581 you can include in the standards ISO the technology of your companies 00:16:43.281 --> 00:16:48.171 before To expand internationally in that right now are experts 00:16:48.171 --> 00:16:54.831 Koreans and Chinese a few years ago Americans and Germans 00:16:54.831 --> 00:16:59.401 but the world has changed now those who are very active are the ones I have told you 00:17:02.283 --> 00:17:07.443 We could as I say an easy world without rules without regulation 00:17:07.480 --> 00:17:12.290 would not need to educate and will come opportunity 00:17:12.290 --> 00:17:16.967 is a little exaggerated this presentation and if the equipment is broken 00:17:16.967 --> 00:17:19.782 and I buy another, not the equipment must be manufactured 00:17:19.782 --> 00:17:22.842 according to a standard so that they do not break 00:17:22.842 --> 00:17:25.742 Must have a few operating characteristics and 00:17:25.742 --> 00:17:34.352 of course safety and this from here is what I have said would be lost 00:17:34.352 --> 00:17:39.972 if there was no standard just to apply directly you have a lot of textbooks 00:17:40.401 --> 00:17:46.181 that the professor who has written or the teacher or the expert if or if 00:17:46.181 --> 00:17:54.691 it used rules and most of the tables you find in textbooks are copies of rules 00:17:54.704 --> 00:17:57.524 those parameters, these values are all removed from 00:17:57.524 --> 00:18:03.904 the rules what I have to do I find out to tell you that it has copyright 00:18:03.904 --> 00:18:07.664 and that it can not be copied so I agree that 00:18:07.664 --> 00:18:11.666 I say it here because it is true the rules have the right From copyright 00:18:11.666 --> 00:18:14.266 for everything I have told you that it costs a lot of money 00:18:14.266 --> 00:18:18.866 to do them and you when you participate that some already do it know 00:18:18.866 --> 00:18:21.866 what it costs to do them 00:18:23.966 --> 00:18:28.956 Then here you are given some data because the rules 00:18:28.995 --> 00:18:34.935 favor the security that are related to your work I do not believe this very well 00:18:34.935 --> 00:18:39.617 this source MCafee through Tecnalia says that 1 out of every 5 employees 00:18:39.617 --> 00:18:48.047 of a company uses or lets their family use the internet with company computers 00:18:50.047 --> 00:18:52.317 1 in 5 or know if they are more 00:18:53.044 --> 00:19:00.114 one Of every 10 confesses to have seen some content during the working hours 00:19:00.114 --> 00:19:04.114 of course 1 in 10 confesses to know how many there will actually be 00:19:04.960 --> 00:19:08.960 two thirds say they have very limited knowledge on security 00:19:09.100 --> 00:19:15.640 two thirds practically 3 thirds except you who are experts the others do not know anything 00:19:15.640 --> 00:19:18.330 I have put these examples precisely because of this 00:19:18.330 --> 00:19:21.830 because they are more related to their work and 00:19:21.830 --> 00:19:28.020 5% say that they can see things that should not be 00:19:28.039 --> 00:19:34.309 within the company that they say no It is maybe 1% 00:19:34.309 --> 00:19:38.309 in your case maybe 100% because they know a lot 00:19:41.283 --> 00:19:46.173 the natural evolution of normalization and then we enter into the matter 00:19:46.173 --> 00:19:49.664 of what affects you directly what was said at the beginning 00:19:49.664 --> 00:19:51.834 were the products were normalized 00:19:52.098 --> 00:19:57.568 all this begins and the reality is so in wars whether we like it or not 00:19:57.568 --> 00:20:00.928 we must normalize the cannons and bullets because 00:20:00.928 --> 00:20:05.708 if I have a front to 5000 km of the factory has to get said 00:20:05.708 --> 00:20:12.061 in some way the ammunition that enters the canyon 00:20:14.653 --> 00:20:20.393 then that same is used for the circulation of goods and services 00:20:20.393 --> 00:20:23.643 I start to normalize services we have in AENOR 00:20:23.643 --> 00:20:30.713 the standard of discos because if you read the rule of discotecas 00:20:30.713 --> 00:20:37.443 you imagine what it says but there must be as many bottles of rum prepared 00:20:37.443 --> 00:20:42.623 the limited capacity of this form, a series of posters etc etc 00:20:42.623 --> 00:20:46.220 This is a voluntary norm but if that gives some recommendations 00:20:46.220 --> 00:20:50.770 of how should a functional disco then we are already in the operability 00:20:50.770 --> 00:20:55.803 and convergence of the TIC already begins to normalize the TIC and this is theirs 00:20:55.803 --> 00:21:00.963 and now curiously we are already in a phase in which we start 00:21:00.963 --> 00:21:05.174 to make standards of what people demand protection of the environment 00:21:05.174 --> 00:21:08.617 accessibility for all, not only the sidewalks are accessible 00:21:08.617 --> 00:21:12.337 so that the wheelchair does not have that technical barrier 00:21:12.337 --> 00:21:15.217 also the web pages are accessible 00:21:15.522 --> 00:21:21.422 you know, safety regulations citizen protection are also being done 00:21:21.469 --> 00:21:26.859 somehow they are becoming normative not of the product 00:21:26.883 --> 00:21:31.653 but normative of the sustainability of the economy and 00:21:31.703 --> 00:21:35.703 here I tell you already so that they are not anecdotally 00:21:35.703 --> 00:21:39.703 the reality is that we already have anti-bribery rules 00:21:41.112 --> 00:21:45.112 that is to say we have to live the times we live and you see the news 00:21:45.758 --> 00:21:49.758 and social networks like me and at the end ISO 00:21:49.758 --> 00:21:53.097 Because what he has done is because I'm talking about the world 00:21:53.097 --> 00:21:57.827 not only of Spain In the end, iso has made a rule that allows companies 00:21:58.334 --> 00:22:04.764 to establish procedures, to somehow prevent bribery that 00:22:06.335 --> 00:22:09.555 their employees do not accept bribes or said otherwise 00:22:09.555 --> 00:22:13.555 if they come to accept the responsible is not the owner 00:22:13.555 --> 00:22:16.645 or owner of the company or the board of directors because 00:22:16.645 --> 00:22:20.185 there are some established procedures that the guilty in some way 00:22:20.185 --> 00:22:23.836 you can prove that it is not my Company if not that man 00:22:23.836 --> 00:22:26.616 if you can skip all those protocols 00:22:28.328 --> 00:22:33.038 This drawing that we like all, the homo as they call it? 00:22:33.072 --> 00:22:39.422 The homo informaticus that we are all is the evolution of the human being 00:22:39.458 --> 00:22:44.268 and the standard already accompanies what is technological 00:22:44.277 --> 00:22:47.924 and economic development making product standards 00:22:47.924 --> 00:22:50.644 we have reached standards of sustainability good 00:22:50.644 --> 00:22:54.264 I do not understand very well but it is so the norm evolves with 00:22:54.264 --> 00:22:56.924 the same let's be human 00:23:00.389 --> 00:23:03.719 Before going to the rules that affect them the most 00:23:03.719 --> 00:23:06.009 I want them to see everything we have 00:23:06.009 --> 00:23:08.309 we have management system standards 00:23:08.309 --> 00:23:12.141 raw materials vocabularies, they all have vocabulary consumer 00:23:12.141 --> 00:23:16.311 products transport i+d+i that Spain is the leader 00:23:17.151 --> 00:23:21.151 AENOR is the one that has made curiously the standards of i+d+i 00:23:21.223 --> 00:23:25.873 that everyone is asking us seems to lie does not seem like good 00:23:25.873 --> 00:23:29.467 this because it has not done as well to said you before 00:23:29.467 --> 00:23:38.937 Korea or Japan or China no no not the rules that are the PUNE 166000 1 2 3 4 and 5 00:23:39.789 --> 00:23:42.839 are from AENOR and have copied in Europe 00:23:42.839 --> 00:23:46.839 and are copying in ISOand we have asked the Chinese to copy 00:23:46.839 --> 00:23:50.839 and so many because they are rules of management 00:23:51.150 --> 00:23:56.870 that indicate or specify the procedures that a company must fulfill 00:23:56.877 --> 00:24:00.877 in order to be able to demonstrate that it has implemented an innovation system 00:24:02.422 --> 00:24:06.702 Information technology logistic tourism, tourism obviously that is easy right? 00:24:07.213 --> 00:24:10.957 That we are leaders if we are leaders in norms of tourism evidently 00:24:10.957 --> 00:24:14.567 we all want to leave Cancún and sites of these but of truth that 00:24:14.567 --> 00:24:17.987 like Spain there are none, You like who likes the best hotels 00:24:17.987 --> 00:24:23.437 the best beaches in the world are here it says someone who has traveled a lot 00:24:24.387 --> 00:24:28.387 I have been to many places and to me what I like most is Spain 00:24:28.927 --> 00:24:35.417 and not because it is Spanish is what I have seen good that normalizes in its scope 00:24:35.417 --> 00:24:43.537 that all this sounds to them, because this is normalizing and 00:24:43.537 --> 00:24:49.282 as we are not there we will normalize others such as the big data 00:24:49.282 --> 00:24:54.802 like cloud computing, the internet at thing cyber security, 00:24:54.802 --> 00:24:59.041 smart cities and for example we have highlighted 00:24:59.041 --> 00:25:06.156 the very important rules all health informatics technology 00:25:06.156 --> 00:25:09.386 we all get older and in the end or we can have diseases 00:25:09.386 --> 00:25:13.386 we want this to work smart cities 00:25:13.788 --> 00:25:17.788 e are also going to boast a bit in Spain is also leader 00:25:18.160 --> 00:25:20.930 the standards of smart cities that we have in AENOR 00:25:20.930 --> 00:25:24.930 that are about 20 we have asked the ITU 00:25:25.888 --> 00:25:29.888 the international union of information technology 00:25:31.483 --> 00:25:35.973 and we are reference in the world in standards of Smart cities interestingly 00:25:36.296 --> 00:25:40.296 smart cities is all right? Now we talk about everything is smart 00:25:41.359 --> 00:25:46.669 less the car that is an electric vehicle, because there is the smart 00:25:46.717 --> 00:25:50.717 the internet of thing I return to the same is everything 00:25:52.754 --> 00:25:56.234 the truth is that talk to you about this gives hurry because 00:25:56.234 --> 00:26:04.234 they know infinitely more than I and let's see some examples of what is being done now 00:26:04.251 --> 00:26:08.251 Note where all this is, this if you are very interested 00:26:08.251 --> 00:26:11.261 all this we have seen in the previous transparency is 00:26:11.261 --> 00:26:16.621 and normalized in the committee JTC1 of the ISO and this 00:26:16.621 --> 00:26:22.721 if it is important to point it because there are now all projects 00:26:22.721 --> 00:26:30.192 that are developing for example design and development of it systems 00:26:30.192 --> 00:26:35.911 and tools I have put here an example: Functionalities 00:26:35.911 --> 00:26:39.911 product quality, information system security, application accounting 00:26:40.373 --> 00:26:43.673 vocabulary there must always be harmonized vocabulary 00:26:43.673 --> 00:26:46.953 if we do not understand each other etc etc etc 00:26:46.953 --> 00:26:51.603 Is normalizing, note that there are now around 2500 standards 00:26:51.603 --> 00:26:55.603 and are involved several thousand experts 00:26:59.072 --> 00:27:08.202 They are very quiet they do not have any questions do you think they are interesting or not? 00:27:08.831 --> 00:27:12.831 At least they are watching I do not see many 00:27:12.831 --> 00:27:19.541 who are still sleeping specifically within the JTC1 00:27:19.541 --> 00:27:24.991 if they want we could give it a bit of dynamism 00:27:25.644 --> 00:27:34.254 if I entered into any of these truths if I clicked and 00:27:36.157 --> 00:27:49.187 it worked Internet that should very well, for you to see this if it is live and live 00:27:49.187 --> 00:27:54.233 you can see inside the ISO the rules that are doing right now and 00:27:54.233 --> 00:27:58.903 I put it because I am not an expert but you yes and 00:27:58.903 --> 00:28:02.903 the rules that are currently developing are these 00:28:04.303 --> 00:28:09.523 Information technologies, security techniques, I do not know that entity ... 00:28:09.523 --> 00:28:16.893 the authentication of the entity used mechanisms in 00:28:16.982 --> 00:28:20.662 I do not know what it puts here, algorithms etc 00:28:20.662 --> 00:28:23.112 algorithms encyclopedias or something like that 00:28:23.112 --> 00:28:27.112 I am not expert in these subjects but you yes that they are 00:28:27.112 --> 00:28:30.322 and see what is now being done that has to coincide 00:28:30.322 --> 00:28:36.372 with what you are studying I invite you to investigate these projects 00:28:36.372 --> 00:28:39.172 also have click here published rules 00:28:39.172 --> 00:28:45.462 this is what is being done now and this is what you are going to to work 00:28:45.462 --> 00:28:48.472 Because they already work in companies 00:28:49.060 --> 00:28:51.240 How many of you are working already? 00:28:51.240 --> 00:29:02.540 Raise your hand good are not many or are very embarrassing and How are you happy?? 00:29:02.873 --> 00:29:03.493 Yes 00:29:03.493 --> 00:29:04.313 In what company? 00:29:05.685 --> 00:29:13.835 who else? From there no one, what company? 00:29:13.853 --> 00:29:15.653 Aban group 00:29:16.095 --> 00:29:16.785 happy? 00:29:16.785 --> 00:29:17.585 good 00:29:17.903 --> 00:29:23.333 Sincere person you also of course 00:29:25.328 --> 00:29:32.511 well they are very young still envy more rules and we are done because 00:29:32.511 --> 00:29:34.381 I am more interested in the questions 00:29:34.977 --> 00:29:41.317 These are the standards that are international standards for us 00:29:41.319 --> 00:29:45.319 from AENOR of course we are not experts in software or information technologies 00:29:45.319 --> 00:29:50.219 but if we are experts in business management and these two are fundamental 00:29:51.309 --> 00:29:56.379 for the management of a company the security of the information 00:29:57.111 --> 00:30:00.452 to implant in a company systems of management 00:30:00.452 --> 00:30:05.422 so that the information this certain that I am going to tell to them 00:30:05.422 --> 00:30:12.603 right now is fundamental and it is a subject of present and of future what is not is of past 00:30:14.441 --> 00:30:20.091 AENOR what we do is certify that companies have implemented 00:30:20.092 --> 00:30:27.112 this system and business continuity before natural disasters 00:30:27.116 --> 00:30:34.136 or simply an event that could lose data I would have implemented 00:30:34.173 --> 00:30:39.843 a management system that allows us to know how to react to events of 00:30:39.843 --> 00:30:47.199 this type is essential for a company these two standards apart from 00:30:47.259 --> 00:30:54.199 all the others of the thousands that are for us are the keys you say not for me 00:30:54.199 --> 00:31:01.158 they are not Not in the end we all work in our company or in someone's company 00:31:01.475 --> 00:31:05.725 and what we have to get is I spend a money and I have to get more 00:31:06.557 --> 00:31:14.477 and I can not allow the business to break for something that 00:31:14.477 --> 00:31:20.617 I did not plan and much less that I steal the data and that will agree with me 00:31:20.623 --> 00:31:24.623 that it is fundamental this has to be understood very well 00:31:24.623 --> 00:31:30.273 and we there that we directly help the companies through our auditors 00:31:30.785 --> 00:31:35.685 auditing that they have effectively implemented a management system 00:31:35.685 --> 00:31:37.095 or this o the two 00:31:43.016 --> 00:31:44.986 That we do at European level 00:31:44.986 --> 00:31:48.086 that more curious thing we do also in norm not only they are norm 00:31:48.086 --> 00:31:54.856 of product as previously now also has developed a norm 00:31:54.886 --> 00:32:02.976 that identifies all the profiles of you i do not do more than call you 00:32:02.976 --> 00:32:09.726 all possible profiles of information comunication professionals 00:32:09.726 --> 00:32:16.196 and information and are in some way to call them so crossed 00:32:16.196 --> 00:32:24.126 with the skills they must have ie a computer designer 00:32:24.126 --> 00:32:28.126 does not have to have the same skills Information technology 00:32:29.920 --> 00:32:35.060 that a business manager related to information technologies 00:32:35.744 --> 00:32:40.474 nor the one that carries the support have been identified 00:32:40.474 --> 00:32:47.414 around 40 competencies that must have distributed depending 00:32:47.435 --> 00:32:53.195 on the professional profile that occupies the person in the company 00:32:53.195 --> 00:32:57.405 this has obviously been done with participation not only with experts 00:32:57.405 --> 00:33:01.505 in computer science and software but also with experts in human resources 00:33:01.505 --> 00:33:06.305 and this has already been done and is being made a norm to complete 00:33:06.305 --> 00:33:12.055 the family that is part 3 this serious application part And part 1 00:33:12.055 --> 00:33:18.055 would be the rule itself and to finish some olle say but 00:33:18.055 --> 00:33:22.055 not only exists AENOR ISO and EC there are actually many consortiums 00:33:22.177 --> 00:33:29.147 that make standards and now the strategy we have implemented is 00:33:29.147 --> 00:33:35.897 although before we had a pyramid and we believed the kings speaking clear 00:33:36.431 --> 00:33:41.921 we thought that good there are Sectoral rules of companies specifically 00:33:41.921 --> 00:33:45.031 then are the national standards then the Americans the French 00:33:45.031 --> 00:33:49.031 the English the Spanish then regional level would be the European standards 00:33:49.031 --> 00:33:53.311 that would be as encompassing all of Europe and then the international ones 00:33:53.311 --> 00:33:57.011 that are recognized around the world and we had made this pyramid 00:33:57.011 --> 00:34:01.311 as saying the only international standards are ISO and EC 00:34:01.778 --> 00:34:07.438 this is recognized by the world trade organization in DTT 00:34:11.647 --> 00:34:15.647 and well it is so and not because here are some consorcios 00:34:16.495 --> 00:34:22.875 as you see the accessible web pages IEEE of the engineers OASIS ECMA 00:34:23.360 --> 00:34:27.360 that also make rules that happens that are bad? 00:34:27.819 --> 00:34:31.819 not what happens is that other procedures are also important 00:34:31.819 --> 00:34:36.999 that they know it while we have to invite the public administration 00:34:37.019 --> 00:34:42.519 users to consumers to universities that phenomenal 00:34:42.519 --> 00:34:47.363 that we have to invite them all be told they do not make the rules 00:34:47.363 --> 00:34:51.051 With the experts who really know that in some cases like these 00:34:51.051 --> 00:34:54.691 of leading technology from my point of view and deny having said 00:34:54.691 --> 00:34:58.731 it less badly that they are not recording it is better because 00:34:58.731 --> 00:35:02.422 if I am going to make a norm of washing machines 00:35:02.422 --> 00:35:11.072 I say the truth there is a 60 335 part 2 that specifies the safety requirements 00:35:11.103 --> 00:35:14.343 of the Washing machine man as it would not be more than the users 00:35:14.343 --> 00:35:18.643 of the washing machines came that the test laboratories come so 00:35:18.643 --> 00:35:23.353 we do not say dumb then come here I'm going to stick a little with ... 00:35:23.353 --> 00:35:27.495 then come the environment that is very well but of course the environment 00:35:27.495 --> 00:35:32.175 says that the washing machine can not spend water and can not spend detergent 00:35:32.175 --> 00:35:36.162 then says manufacturer And how do you want me to wash this is real 00:35:37.083 --> 00:35:43.579 is real I've lived it we reached a consensus I'm going to spend a little water 00:35:43.579 --> 00:35:46.099 I'm going to spend a little bit of detergent and 00:35:46.099 --> 00:35:49.046 I'm going to do the standard washing machine this is real 00:35:49.046 --> 00:35:53.847 I'm not inventing it, well here is not here is not the user of the computer 00:35:53.847 --> 00:35:57.387 here is the technician who knows and 00:35:57.387 --> 00:36:05.027 are fighting between technicians, here a good example is the standard 39500 xml 00:36:05.027 --> 00:36:12.967 finally got that you know that the ECMA376 was opened 00:36:12.967 --> 00:36:19.047 through Numbers or meetings as it becomes an IEC standard 00:36:19.047 --> 00:36:25.267 the same as OASIS the open document ends up being an IEC standard 00:36:25.267 --> 00:36:29.617 Because to them also you are interested that are down here sector 00:36:29.964 --> 00:36:37.404 that arrives up here and everyone knows at the end what is its IEEE technology 00:36:37.404 --> 00:36:41.404 that is an American organization as they know internationally everything 00:36:41.404 --> 00:36:45.404 is said although this down here could be up here Because 00:36:45.407 --> 00:36:49.407 also it is achieved that software engineering that its norm ends up being 00:36:49.407 --> 00:36:54.427 an international standard will sound strange but this is very important 00:36:55.186 --> 00:37:00.506 it is very important that to date ISO EC y AENOR 00:37:00.506 --> 00:37:04.226 let's say the acquaintances are negotiating contracts with 00:37:04.226 --> 00:37:08.486 all of them so that all their rules as far as possible reach 00:37:08.486 --> 00:37:11.976 and spread internationally and are recognized 00:37:17.049 --> 00:37:23.469 Then in summary this would be the part of the talk because 00:37:23.469 --> 00:37:25.889 I am more interested in the questions 00:37:28.313 --> 00:37:32.313 I want you to know that the rules are not nonsense 00:37:32.903 --> 00:37:37.243 those who are involved in normalization do not do it for the sake of art 00:37:38.306 --> 00:37:43.276 they do to introduce their technology Aenor for example does 00:37:43.276 --> 00:37:47.727 a very important work for the Spanish and European industry 00:37:47.856 --> 00:37:54.316 facilitating regulation UNE the Latin American countries 00:37:56.157 --> 00:38:00.157 very much despite I look at the camera because I sell them 00:38:00.157 --> 00:38:05.297 but I have to understand, it is more important for you than the technology 00:38:05.297 --> 00:38:08.662 of the norms UNE that for that you have fought in 00:38:08.662 --> 00:38:13.272 Geneva in Brussels in Japan and in 20000 places of the world 00:38:13.899 --> 00:38:17.479 that technology that are in the standards unites that are European standards 00:38:17.479 --> 00:38:21.899 And that they are ISO and EC standards we will give it somehow 00:38:22.260 --> 00:38:25.330 to the countries that we can in this case thanks 00:38:25.330 --> 00:38:28.750 to the Latin American language so that when you want to sell 00:38:28.750 --> 00:38:33.110 there it is that they have adopted the AENOR standard because 00:38:33.113 --> 00:38:38.713 well this rule is now the norm Colombian or I make it Ecuadorian standard 00:38:38.713 --> 00:38:42.853 or even make it Brazilian standard that the language is not exactly the same 00:38:43.208 --> 00:38:47.208 that is fundamental for that reason the norms are transfer of technology 00:38:47.208 --> 00:38:50.268 the one that writes the norm has capacity to transfer 00:38:50.268 --> 00:38:52.548 to the whole world and to sell in the whole world 00:38:53.598 --> 00:38:57.598 that they know that it is the most important of the norms they are not nonsense 00:38:58.554 --> 00:39:03.484 Then if you have innovative technology try as soon as possible 00:39:03.581 --> 00:39:07.581 to introduce a rule and get sold around the world and 00:39:08.560 --> 00:39:14.710 now I guess someone will ask me the patent question but I have it prepared 00:39:16.140 --> 00:39:21.060 Have we met goals? Who sees that he has not fulfilled that 00:39:21.060 --> 00:39:27.728 I raise my hand I am not going to do anything and all are experts in rules 00:39:29.165 --> 00:39:33.165 I do not believe it and I took 15 years to find out 00:39:39.795 --> 00:39:40.745 Yes, sure? 00:39:43.290 --> 00:39:51.380 You are a shy little eh as this was all good there is much more 00:39:51.380 --> 00:39:56.750 but I want you to ask me or if it is not typical the teacher 00:39:56.750 --> 00:39:57.950 is the one who asks the first question 00:39:58.914 --> 00:40:02.914 Subtitled by Alfredo Hernandez