Over the next hour and a half according to
Can you hear me? Does it sound good to me? Yes, ok
Good morning everyone, it is a pleasure to be here
and see the seating full of young promises. Do not?
Which is what you sure are all you
Into the AENOR i am not response of TIC
the response of the TIC are several people,
I currently market intellectual property of the rules
that we will now see that they are
I’ve been in AENOR for 16 years, the first 10 year dedicated to in international normalization
traveling all the weeks to Brussels, to Geneva and rest of the world, 5 years ago
as i told you to try that companies and universities like in which we today
understand what the importance of standards is
and in my case and in the case of Alicia Guerrero
that accompanies me therefore that you buy them said clearly
Alicia Guerrero that I have not presented is the equivalent of an account manager
of certain clients including this university.
Telling experts say that the presentations should begin with an index
but of course an index of AENOR would
What are the rules?, Where are they made?
What this AENOR? etc, etc
Really horrible even myself and I say it myself would be bored to start with an index
So I'm going to change it and I'm going to start with what I think it should be
that is what the objectives are
Today's Goals, i will give many laps, I will tell examples
we will all talk, Is that from here you come out knowing that it is a rule
where it is done, what it serves, what apply etc etc.
what is that? This gentleman has rules even in the ears
I have never normalized
For there will be precious metal standards specifying the composition
the characteristics that jewelry should have
the headlights of motorcycles
well here look where they even look at the chairs in which they are sitting are standardized
are special chairs of educational centers, specifically one of the types is for universities
the helmets, we begin to see a concept the rules are not laws
norms do not sanction, help they say
the characteristics that must have the helmet
this gentleman does not wear it on his head
he carries it on the wrong arm, but the rule does not say
"Wear the helmet on your head"
the technical rule says that it has to be composed
that resistance has to endure before a possible impact what tests
you have to do in the laboratory and how long you must endure so
that it does not break but does not say that you have to carry it in the head
for that is the law, the same goes with the gas emissions
the rules say how they are measured but not what values have to have that is the law
the same noise that particular norm that you see
here the 74516 is the norm of the noise meters
and says how they should be and that they have to measure
but they do not say how many db of maximum or as maximum can emit a motorcycle
and so on, imagine the tires that did not exist the measurements of the tires
I can make a great car, come to the conclusion that the wheels
want a tire of 18.5 p, you'll see that it does not exist
or it's 18p or 19p because you studied there 18.5p is the best
Then rules are everywhere we have put here a simple drawing
there are rules even trout, there is a fish market
and there are rules of trout
there are obviously rules of cement
on the composition of cement how much chemical composition must have senior residences
how to manage facilities, playgrounds
toys safety standards can not be sold any toy has to meet certain safety standards
sewers I mean we are not going to roll because
we look where we look at the lights from up here everything has regulations
And now I ask, not to mention I only have those who dare
with what we have already seen
What do you think might be the most relevant rule in the world?
If no I point out eh, You look at any one,
i will not give 20 euros to anyone who guesses
I don't know air quality
Air quality for example if it is a standard that exists
for example in hospitals is very important "How to make rules"
how to make rules are guidelines guides
yes sir there are even some specials for how to make rules for SMEs
given that you know that SMEs
can not usually participate in the development of standards
they have to be taken into account eh sorry
there are education standards i'm asking for the most important
I'm not saying that these are not more
it's very easy, what standard to say what product to apply to everything really
that is one of the reasons why we do standards is actually
to make everything equal that is to say that I can buy in China and serve me
I buy a computer in China and of course
if in China they have invented some connectors because
I bring it to Spain and is that here we do not have it
I can not connect my computer to the screen because
it is a connector that have invented the Chinese not true
use the same connector either the usb now 3.1
or the corresponding or the hdmi because
it is normalized and I am giving them the clue, is not so difficult
Does anyone dare?
Which is the most important norm I have invented it
It's not that it's the most important
How does that computer come from China here?
Comes flying
Come on have the clue
is not so difficult
this is the most important norm you imagine
the number of containers that circulate would say daily
the second for this world, absolutely everything travels in those containers
and these containers are standardized with an ISO standard
good are several and there are not a single type of containers obviously
there are 20 feet of 40 feet that equals 6 m 12 m agree
or I have invented it note the importance of the rules
if the container was not standardized
we could not put it in boats that you know have standard
measures are all next to each other
then when I release it to the train wagon
and if I put it in a truck is a truck also standardized that is a norm
that specifies the dimensions of these containers
you say that they are informatics that has this to do with me more examples
who have not heard of the din A4 sure that they still hear about it or not
well, the din A4 that famous is an UNE-EN ISO norm
that happens that originally comes from Germany,
Bin proposed it to ISO, made the norm in 2002
and good all formats not only the A4 that
we would do if we did not have an A4 because
we could not design printers or portfolios nor absolutely nothing
that has to do with a standard paper, at Better to me I like the folio
but of course if the folders or the printers are designed for a standardized paper
of a specific measures because
I that folio as I do not use it to paint monkeys I do not know what I will do
more modern the cards who does not use the cards either
to withdraw money in the bank the carnet of identity etc etc
but we have normalized the external contacts we can not use
any of the interfaces or devices readers of all this type
of cards these are standards concretely this
i give you clues more or less know what a standard
is not law are characteristics of operation etc
Sometimes it costs a lot to normalize
who does not remember the mobile phone charger had 500
I spent not so many and finally got normalized
I take your time what happens that now life especially in software is very fast
in 2011 we Gets an internationally recognized standard
that is the connector that you all know are standardized
and I dare say that thanks to that standard
To which gathered a lot of companies in a committee and they agreed
we can now use a connector for all mobile tablets etc
i have put a data that the sale of chargers already equals the sale of the mobiles
more questions: everything everything can be normalized?
My answer is no but what you just said
About the chargers for example Apple has a different charger
Or for example Oneplus
Is not normalized, there are still things that are not normalized
I ask, wouldn't it be better if they were? I do not know
when I was younger of the age of you I think that more or less
then we had the videos of magnetic tape and there were three systems
I'm telling you stories I already look like the grandfather “Cebolleta”
telling the stories not so long ago
and came out to watch video movies at home rent a few magnetic tapes
that had 3 systems vhs the beta and 2000
vhs was the first of worse quality
than the beta that was the smallest and best tape Quality
and then was the 2000 that was bigger of better quality and over was reversible
they did not agree there was no way to normalize as happens as
your partner has just said, in the end who won
the market curiously the market chose the most bad the vhs
what happens that the digital era came in which you are Wrapped
and all that seems like it was a long time ago but it was actually
before yesterday what happens is that this goes very fast
Is what I wanted to say is not always achieved normalize
this is the great example of what is not standardized
when we travel we have to carry the plug adapter to call it
somehow because in every country in the world the pin is different the base
that is as it is called the normative
the rules unites this is called base and this pin
I call it plug because I am think a person quite normal
In Spain we have that UNE that specifies the dimensions
that has the pin of ours that is the safest since we are here in Spain
I do propaganda and promotion of our system that is the best
you could not say you can not give Cramp said in the rough
which in the US if you look if I have the finger in the middle can be stuck
it is also true that the tension there is 125 and
here is a little higher 230 then this is not normalized
and we go there because not It normalizes It is usually easy to normalize what moves
that is, traditionally normalizes products that are marketed and moved
said to be understood, I manufacture in China and I bring it to Spain
but of course a fixed installation as a dwelling or telecommunications as
they are theirs because they are say that they do not travel
the houses do not go on the boats say I open the slash in The house
now not because now there is pladur
I open the slash I put the cable I lay the bases and it is already those things
that are called fixed installations are not standardized internationally
but what I can buy in one place and sell in another if except an exception
well then to summarize, that is a norm?
We already have a technical specification
that is voluntary care standards are not mandatory
other things is that a legislation and
that I was also interested to highlight it as the electrical regulation
of low voltage refer to a standard UNE the standard for
if it is voluntary no one obliges to apply it
what happens is that the legislation may say this is mandatory imagine
I'm going to invent a case that is not real that says is mandatory to wear the helmet
and the helmet must meet certain standards the rule is voluntary
but somehow the legislation is saying to me hears
but that helmet can not be any one has to be the one that complies
with the norm of AENOR and thus with many things
of the 31500 norms that we have almost 5000 rules a little more are related to legislation
but they are not legislation
It costs a lot to make them all agree, but I'm interested in a technology
and I'm interested in another the mobile chargers
that your partner pointed out because Apple does not agree
with the use of another connector
if one day he gets to be because he is interested commercially
there will be a single connector really and there has to be a single recognized body as
is the case of AENOR to monitor in some way
that is not making a standard that already exists that is not making a rule in Spain
contradictory to another European or international
and through which you can go to Geneva or Brussels for example
to defend its technology, because in fact the most important
of the regulations is what we call technology transfer as long as
you can include in the standards ISO the technology of your companies
before To expand internationally in that right now are experts
Koreans and Chinese a few years ago Americans and Germans
but the world has changed now those who are very active are the ones I have told you
We could as I say an easy world without rules without regulation
would not need to educate and will come opportunity
is a little exaggerated this presentation and if the equipment is broken
and I buy another, not the equipment must be manufactured
according to a standard so that they do not break
Must have a few operating characteristics and
of course safety and this from here is what I have said would be lost
if there was no standard just to apply directly you have a lot of textbooks
that the professor who has written or the teacher or the expert if or if
it used rules and most of the tables you find in textbooks are copies of rules
those parameters, these values are all removed from
the rules what I have to do I find out to tell you that it has copyright
and that it can not be copied so I agree that
I say it here because it is true the rules have the right From copyright
for everything I have told you that it costs a lot of money
to do them and you when you participate that some already do it know
what it costs to do them
Then here you are given some data because the rules
favor the security that are related to your work I do not believe this very well
this source MCafee through Tecnalia says that 1 out of every 5 employees
of a company uses or lets their family use the internet with company computers
1 in 5 or know if they are more
one Of every 10 confesses to have seen some content during the working hours
of course 1 in 10 confesses to know how many there will actually be
two thirds say they have very limited knowledge on security
two thirds practically 3 thirds except you who are experts the others do not know anything
I have put these examples precisely because of this
because they are more related to their work and
5% say that they can see things that should not be
within the company that they say no It is maybe 1%
in your case maybe 100% because they know a lot
the natural evolution of normalization and then we enter into the matter
of what affects you directly what was said at the beginning
were the products were normalized
all this begins and the reality is so in wars whether we like it or not
we must normalize the cannons and bullets because
if I have a front to 5000 km of the factory has to get said
in some way the ammunition that enters the canyon
then that same is used for the circulation of goods and services
I start to normalize services we have in AENOR
the standard of discos because if you read the rule of discotecas
you imagine what it says but there must be as many bottles of rum prepared
the limited capacity of this form, a series of posters etc etc
This is a voluntary norm but if that gives some recommendations
of how should a functional disco then we are already in the operability
and convergence of the TIC already begins to normalize the TIC and this is theirs
and now curiously we are already in a phase in which we start
to make standards of what people demand protection of the environment
accessibility for all, not only the sidewalks are accessible
so that the wheelchair does not have that technical barrier
also the web pages are accessible
you know, safety regulations citizen protection are also being done
somehow they are becoming normative not of the product
but normative of the sustainability of the economy and
here I tell you already so that they are not anecdotally
the reality is that we already have anti-bribery rules
that is to say we have to live the times we live and you see the news
and social networks like me and at the end ISO
Because what he has done is because I'm talking about the world
not only of Spain In the end, iso has made a rule that allows companies
to establish procedures, to somehow prevent bribery that
their employees do not accept bribes or said otherwise
if they come to accept the responsible is not the owner
or owner of the company or the board of directors because
there are some established procedures that the guilty in some way
you can prove that it is not my Company if not that man
if you can skip all those protocols
This drawing that we like all, the homo as they call it?
The homo informaticus that we are all is the evolution of the human being
and the standard already accompanies what is technological
and economic development making product standards
we have reached standards of sustainability good
I do not understand very well but it is so the norm evolves with
the same let's be human
Before going to the rules that affect them the most
I want them to see everything we have
we have management system standards
raw materials vocabularies, they all have vocabulary consumer
products transport i+d+i that Spain is the leader
AENOR is the one that has made curiously the standards of i+d+i
that everyone is asking us seems to lie does not seem like good
this because it has not done as well to said you before
Korea or Japan or China no no not the rules that are the PUNE 166000 1 2 3 4 and 5
are from AENOR and have copied in Europe
and are copying in ISOand we have asked the Chinese to copy
and so many because they are rules of management
that indicate or specify the procedures that a company must fulfill
in order to be able to demonstrate that it has implemented an innovation system
Information technology logistic tourism, tourism obviously that is easy right?
That we are leaders if we are leaders in norms of tourism evidently
we all want to leave Cancún and sites of these but of truth that
like Spain there are none, You like who likes the best hotels
the best beaches in the world are here it says someone who has traveled a lot
I have been to many places and to me what I like most is Spain
and not because it is Spanish is what I have seen good that normalizes in its scope
that all this sounds to them, because this is normalizing and
as we are not there we will normalize others such as the big data
like cloud computing, the internet at thing cyber security,
smart cities and for example we have highlighted
the very important rules all health informatics technology
we all get older and in the end or we can have diseases
we want this to work smart cities
e are also going to boast a bit in Spain is also leader
the standards of smart cities that we have in AENOR
that are about 20 we have asked the ITU
the international union of information technology
and we are reference in the world in standards of Smart cities interestingly
smart cities is all right? Now we talk about everything is smart
less the car that is an electric vehicle, because there is the smart
the internet of thing I return to the same is everything
the truth is that talk to you about this gives hurry because
they know infinitely more than I and let's see some examples of what is being done now
Note where all this is, this if you are very interested
all this we have seen in the previous transparency is
and normalized in the committee JTC1 of the ISO and this
if it is important to point it because there are now all projects
that are developing for example design and development of it systems
and tools I have put here an example: Functionalities
product quality, information system security, application accounting
vocabulary there must always be harmonized vocabulary
if we do not understand each other etc etc etc
Is normalizing, note that there are now around 2500 standards
and are involved several thousand experts
They are very quiet they do not have any questions do you think they are interesting or not?
At least they are watching I do not see many
who are still sleeping specifically within the JTC1
if they want we could give it a bit of dynamism
if I entered into any of these truths if I clicked and
it worked Internet that should very well, for you to see this if it is live and live
you can see inside the ISO the rules that are doing right now and
I put it because I am not an expert but you yes and
the rules that are currently developing are these
Information technologies, security techniques, I do not know that entity ...
the authentication of the entity used mechanisms in
I do not know what it puts here, algorithms etc
algorithms encyclopedias or something like that
I am not expert in these subjects but you yes that they are
and see what is now being done that has to coincide
with what you are studying I invite you to investigate these projects
also have click here published rules
this is what is being done now and this is what you are going to to work
Because they already work in companies
How many of you are working already?
Raise your hand good are not many or are very embarrassing and How are you happy??
Yes
In what company?
who else? From there no one, what company?
Aban group
happy?
good
Sincere person you also of course
well they are very young still envy more rules and we are done because
I am more interested in the questions
These are the standards that are international standards for us
from AENOR of course we are not experts in software or information technologies
but if we are experts in business management and these two are fundamental
for the management of a company the security of the information
to implant in a company systems of management
so that the information this certain that I am going to tell to them
right now is fundamental and it is a subject of present and of future what is not is of past
AENOR what we do is certify that companies have implemented
this system and business continuity before natural disasters
or simply an event that could lose data I would have implemented
a management system that allows us to know how to react to events of
this type is essential for a company these two standards apart from
all the others of the thousands that are for us are the keys you say not for me
they are not Not in the end we all work in our company or in someone's company
and what we have to get is I spend a money and I have to get more
and I can not allow the business to break for something that
I did not plan and much less that I steal the data and that will agree with me
that it is fundamental this has to be understood very well
and we there that we directly help the companies through our auditors
auditing that they have effectively implemented a management system
or this o the two
That we do at European level
that more curious thing we do also in norm not only they are norm
of product as previously now also has developed a norm
that identifies all the profiles of you i do not do more than call you
all possible profiles of information comunication professionals
and information and are in some way to call them so crossed
with the skills they must have ie a computer designer
does not have to have the same skills Information technology
that a business manager related to information technologies
nor the one that carries the support have been identified
around 40 competencies that must have distributed depending
on the professional profile that occupies the person in the company
this has obviously been done with participation not only with experts
in computer science and software but also with experts in human resources
and this has already been done and is being made a norm to complete
the family that is part 3 this serious application part And part 1
would be the rule itself and to finish some olle say but
not only exists AENOR ISO and EC there are actually many consortiums
that make standards and now the strategy we have implemented is
although before we had a pyramid and we believed the kings speaking clear
we thought that good there are Sectoral rules of companies specifically
then are the national standards then the Americans the French
the English the Spanish then regional level would be the European standards
that would be as encompassing all of Europe and then the international ones
that are recognized around the world and we had made this pyramid
as saying the only international standards are ISO and EC
this is recognized by the world trade organization in DTT
and well it is so and not because here are some consorcios
as you see the accessible web pages IEEE of the engineers OASIS ECMA
that also make rules that happens that are bad?
not what happens is that other procedures are also important
that they know it while we have to invite the public administration
users to consumers to universities that phenomenal
that we have to invite them all be told they do not make the rules
With the experts who really know that in some cases like these
of leading technology from my point of view and deny having said
it less badly that they are not recording it is better because
if I am going to make a norm of washing machines
I say the truth there is a 60 335 part 2 that specifies the safety requirements
of the Washing machine man as it would not be more than the users
of the washing machines came that the test laboratories come so
we do not say dumb then come here I'm going to stick a little with ...
then come the environment that is very well but of course the environment
says that the washing machine can not spend water and can not spend detergent
then says manufacturer And how do you want me to wash this is real
is real I've lived it we reached a consensus I'm going to spend a little water
I'm going to spend a little bit of detergent and
I'm going to do the standard washing machine this is real
I'm not inventing it, well here is not here is not the user of the computer
here is the technician who knows and
are fighting between technicians, here a good example is the standard 39500 xml
finally got that you know that the ECMA376 was opened
through Numbers or meetings as it becomes an IEC standard
the same as OASIS the open document ends up being an IEC standard
Because to them also you are interested that are down here sector
that arrives up here and everyone knows at the end what is its IEEE technology
that is an American organization as they know internationally everything
is said although this down here could be up here Because
also it is achieved that software engineering that its norm ends up being
an international standard will sound strange but this is very important
it is very important that to date ISO EC y AENOR
let's say the acquaintances are negotiating contracts with
all of them so that all their rules as far as possible reach
and spread internationally and are recognized
Then in summary this would be the part of the talk because
I am more interested in the questions
I want you to know that the rules are not nonsense
those who are involved in normalization do not do it for the sake of art
they do to introduce their technology Aenor for example does
a very important work for the Spanish and European industry
facilitating regulation UNE the Latin American countries
very much despite I look at the camera because I sell them
but I have to understand, it is more important for you than the technology
of the norms UNE that for that you have fought in
Geneva in Brussels in Japan and in 20000 places of the world
that technology that are in the standards unites that are European standards
And that they are ISO and EC standards we will give it somehow
to the countries that we can in this case thanks
to the Latin American language so that when you want to sell
there it is that they have adopted the AENOR standard because
well this rule is now the norm Colombian or I make it Ecuadorian standard
or even make it Brazilian standard that the language is not exactly the same
that is fundamental for that reason the norms are transfer of technology
the one that writes the norm has capacity to transfer
to the whole world and to sell in the whole world
that they know that it is the most important of the norms they are not nonsense
Then if you have innovative technology try as soon as possible
to introduce a rule and get sold around the world and
now I guess someone will ask me the patent question but I have it prepared
Have we met goals? Who sees that he has not fulfilled that
I raise my hand I am not going to do anything and all are experts in rules
I do not believe it and I took 15 years to find out
Yes, sure?
You are a shy little eh as this was all good there is much more
but I want you to ask me or if it is not typical the teacher
is the one who asks the first question
Subtitled by Alfredo Hernandez