Over the next hour and a half according to

Can you hear me? Does it sound good to me? Yes, ok

Good morning everyone, it is a pleasure to be here

and see the seating full of young promises. Do not?

Which is what you sure are all you

Into the AENOR i am not response of TIC

the response of the TIC are several people,

I currently market intellectual property of the rules

that we will now see that they are

I’ve been in AENOR for 16 years, the first 10 year dedicated to in international normalization

traveling all the weeks to Brussels, to Geneva and rest of the world, 5 years ago

as i told you to try that companies and universities like in which we today

understand what the importance of standards is

and in my case and in the case of Alicia Guerrero

that accompanies me therefore that you buy them said clearly

Alicia Guerrero that I have not presented is the equivalent of an account manager

of certain clients including this university.

Telling experts say that the presentations should begin with an index

but of course an index of AENOR would

What are the rules?, Where are they made?

What this AENOR? etc, etc

Really horrible even myself and I say it myself would be bored to start with an index

So I'm going to change it and I'm going to start with what I think it should be

that is what the objectives are

Today's Goals, i will give many laps, I will tell examples

we will all talk, Is that from here you come out knowing that it is a rule

where it is done, what it serves, what apply etc etc.

what is that? This gentleman has rules even in the ears

I have never normalized

For there will be precious metal standards specifying the composition

the characteristics that jewelry should have

the headlights of motorcycles

well here look where they even look at the chairs in which they are sitting are standardized

are special chairs of educational centers, specifically one of the types is for universities

the helmets, we begin to see a concept the rules are not laws

norms do not sanction, help they say

the characteristics that must have the helmet

this gentleman does not wear it on his head

he carries it on the wrong arm, but the rule does not say

"Wear the helmet on your head"

the technical rule says that it has to be composed

that resistance has to endure before a possible impact what tests

you have to do in the laboratory and how long you must endure so

that it does not break but does not say that you have to carry it in the head

for that is the law, the same goes with the gas emissions

the rules say how they are measured but not what values have to have that is the law

the same noise that particular norm that you see

here the 74516 is the norm of the noise meters

and says how they should be and that they have to measure

but they do not say how many db of maximum or as maximum can emit a motorcycle

and so on, imagine the tires that did not exist the measurements of the tires

I can make a great car, come to the conclusion that the wheels

want a tire of 18.5 p, you'll see that it does not exist

or it's 18p or 19p because you studied there 18.5p is the best

Then rules are everywhere we have put here a simple drawing

there are rules even trout, there is a fish market

and there are rules of trout

there are obviously rules of cement

on the composition of cement how much chemical composition must have senior residences

how to manage facilities, playgrounds

toys safety standards can not be sold any toy has to meet certain safety standards

sewers I mean we are not going to roll because

we look where we look at the lights from up here everything has regulations

And now I ask, not to mention I only have those who dare

with what we have already seen

What do you think might be the most relevant rule in the world?

If no I point out eh, You look at any one,

i will not give 20 euros to anyone who guesses

I don't know air quality

Air quality for example if it is a standard that exists

for example in hospitals is very important "How to make rules"

how to make rules are guidelines guides

yes sir there are even some specials for how to make rules for SMEs

given that you know that SMEs

can not usually participate in the development of standards

they have to be taken into account eh sorry

there are education standards i'm asking for the most important

I'm not saying that these are not more

it's very easy, what standard to say what product to apply to everything really

that is one of the reasons why we do standards is actually

to make everything equal that is to say that I can buy in China and serve me

I buy a computer in China and of course

if in China they have invented some connectors because

I bring it to Spain and is that here we do not have it

I can not connect my computer to the screen because

it is a connector that have invented the Chinese not true

use the same connector either the usb now 3.1

or the corresponding or the hdmi because

it is normalized and I am giving them the clue, is not so difficult

Does anyone dare?

Which is the most important norm I have invented it

It's not that it's the most important

How does that computer come from China here?

Comes flying

Come on have the clue

is not so difficult

this is the most important norm you imagine

the number of containers that circulate would say daily

the second for this world, absolutely everything travels in those containers

and these containers are standardized with an ISO standard

good are several and there are not a single type of containers obviously

there are 20 feet of 40 feet that equals 6 m 12 m agree

or I have invented it note the importance of the rules

if the container was not standardized

we could not put it in boats that you know have standard

measures are all next to each other

then when I release it to the train wagon

and if I put it in a truck is a truck also standardized that is a norm

that specifies the dimensions of these containers

you say that they are informatics that has this to do with me more examples

who have not heard of the din A4 sure that they still hear about it or not

well, the din A4 that famous is an UNE-EN ISO norm

that happens that originally comes from Germany,

Bin proposed it to ISO, made the norm in 2002

and good all formats not only the A4 that

we would do if we did not have an A4 because

we could not design printers or portfolios nor absolutely nothing

that has to do with a standard paper, at Better to me I like the folio

but of course if the folders or the printers are designed for a standardized paper

of a specific measures because

I that folio as I do not use it to paint monkeys I do not know what I will do

more modern the cards who does not use the cards either

to withdraw money in the bank the carnet of identity etc etc

but we have normalized the external contacts we can not use

any of the interfaces or devices readers of all this type

of cards these are standards concretely this

i give you clues more or less know what a standard

is not law are characteristics of operation etc

Sometimes it costs a lot to normalize

who does not remember the mobile phone charger had 500

I spent not so many and finally got normalized

I take your time what happens that now life especially in software is very fast

in 2011 we Gets an internationally recognized standard

that is the connector that you all know are standardized

and I dare say that thanks to that standard

To which gathered a lot of companies in a committee and they agreed

we can now use a connector for all mobile tablets etc

i have put a data that the sale of chargers already equals the sale of the mobiles

more questions: everything everything can be normalized?

My answer is no but what you just said

About the chargers for example Apple has a different charger

Or for example Oneplus

Is not normalized, there are still things that are not normalized

I ask, wouldn't it be better if they were? I do not know

when I was younger of the age of you I think that more or less

then we had the videos of magnetic tape and there were three systems

I'm telling you stories I already look like the grandfather “Cebolleta”

telling the stories not so long ago

and came out to watch video movies at home rent a few magnetic tapes

that had 3 systems vhs the beta and 2000

vhs was the first of worse quality

than the beta that was the smallest and best tape Quality

and then was the 2000 that was bigger of better quality and over was reversible

they did not agree there was no way to normalize as happens as

your partner has just said, in the end who won

the market curiously the market chose the most bad the vhs

what happens that the digital era came in which you are Wrapped

and all that seems like it was a long time ago but it was actually

before yesterday what happens is that this goes very fast

Is what I wanted to say is not always achieved normalize

this is the great example of what is not standardized

when we travel we have to carry the plug adapter to call it

somehow because in every country in the world the pin is different the base

that is as it is called the normative

the rules unites this is called base and this pin

I call it plug because I am think a person quite normal

In Spain we have that UNE that specifies the dimensions

that has the pin of ours that is the safest since we are here in Spain

I do propaganda and promotion of our system that is the best

you could not say you can not give Cramp said in the rough

which in the US if you look if I have the finger in the middle can be stuck

it is also true that the tension there is 125 and

here is a little higher 230 then this is not normalized

and we go there because not It normalizes It is usually easy to normalize what moves

that is, traditionally normalizes products that are marketed and moved

said to be understood, I manufacture in China and I bring it to Spain

but of course a fixed installation as a dwelling or telecommunications as

they are theirs because they are say that they do not travel

the houses do not go on the boats say I open the slash in The house

now not because now there is pladur

I open the slash I put the cable I lay the bases and it is already those things

that are called fixed installations are not standardized internationally

but what I can buy in one place and sell in another if except an exception

well then to summarize, that is a norm?

We already have a technical specification

that is voluntary care standards are not mandatory

other things is that a legislation and

that I was also interested to highlight it as the electrical regulation

of low voltage refer to a standard UNE the standard for

if it is voluntary no one obliges to apply it

what happens is that the legislation may say this is mandatory imagine

I'm going to invent a case that is not real that says is mandatory to wear the helmet

and the helmet must meet certain standards the rule is voluntary

but somehow the legislation is saying to me hears

but that helmet can not be any one has to be the one that complies

with the norm of AENOR and thus with many things

of the 31500 norms that we have almost 5000 rules a little more are related to legislation

but they are not legislation

It costs a lot to make them all agree, but I'm interested in a technology

and I'm interested in another the mobile chargers

that your partner pointed out because Apple does not agree

with the use of another connector

if one day he gets to be because he is interested commercially

there will be a single connector really and there has to be a single recognized body as

is the case of AENOR to monitor in some way

that is not making a standard that already exists that is not making a rule in Spain

contradictory to another European or international

and through which you can go to Geneva or Brussels for example

to defend its technology, because in fact the most important

of the regulations is what we call technology transfer as long as

you can include in the standards ISO the technology of your companies

before To expand internationally in that right now are experts

Koreans and Chinese a few years ago Americans and Germans

but the world has changed now those who are very active are the ones I have told you

We could as I say an easy world without rules without regulation

would not need to educate and will come opportunity

is a little exaggerated this presentation and if the equipment is broken

and I buy another, not the equipment must be manufactured

according to a standard so that they do not break

Must have a few operating characteristics and

of course safety and this from here is what I have said would be lost

if there was no standard just to apply directly you have a lot of textbooks

that the professor who has written or the teacher or the expert if or if

it used rules and most of the tables you find in textbooks are copies of rules

those parameters, these values are all removed from

the rules what I have to do I find out to tell you that it has copyright

and that it can not be copied so I agree that

I say it here because it is true the rules have the right From copyright

for everything I have told you that it costs a lot of money

to do them and you when you participate that some already do it know

what it costs to do them

Then here you are given some data because the rules

favor the security that are related to your work I do not believe this very well

this source MCafee through Tecnalia says that 1 out of every 5 employees

of a company uses or lets their family use the internet with company computers

1 in 5 or know if they are more

one Of every 10 confesses to have seen some content during the working hours

of course 1 in 10 confesses to know how many there will actually be

two thirds say they have very limited knowledge on security

two thirds practically 3 thirds except you who are experts the others do not know anything

I have put these examples precisely because of this

because they are more related to their work and

5% say that they can see things that should not be

within the company that they say no It is maybe 1%

in your case maybe 100% because they know a lot

the natural evolution of normalization and then we enter into the matter

of what affects you directly what was said at the beginning

were the products were normalized

all this begins and the reality is so in wars whether we like it or not

we must normalize the cannons and bullets because

if I have a front to 5000 km of the factory has to get said

in some way the ammunition that enters the canyon

then that same is used for the circulation of goods and services

I start to normalize services we have in AENOR

the standard of discos because if you read the rule of discotecas

you imagine what it says but there must be as many bottles of rum prepared

the limited capacity of this form, a series of posters etc etc

This is a voluntary norm but if that gives some recommendations

of how should a functional disco then we are already in the operability

and convergence of the TIC already begins to normalize the TIC and this is theirs

and now curiously we are already in a phase in which we start

to make standards of what people demand protection of the environment

accessibility for all, not only the sidewalks are accessible

so that the wheelchair does not have that technical barrier

also the web pages are accessible

you know, safety regulations citizen protection are also being done

somehow they are becoming normative not of the product

but normative of the sustainability of the economy and

here I tell you already so that they are not anecdotally

the reality is that we already have anti-bribery rules

that is to say we have to live the times we live and you see the news

and social networks like me and at the end ISO

Because what he has done is because I'm talking about the world

not only of Spain In the end, iso has made a rule that allows companies

to establish procedures, to somehow prevent bribery that

their employees do not accept bribes or said otherwise

if they come to accept the responsible is not the owner

or owner of the company or the board of directors because

there are some established procedures that the guilty in some way

you can prove that it is not my Company if not that man

if you can skip all those protocols

This drawing that we like all, the homo as they call it?

The homo informaticus that we are all is the evolution of the human being

and the standard already accompanies what is technological

and economic development making product standards

we have reached standards of sustainability good

I do not understand very well but it is so the norm evolves with

the same let's be human

Before going to the rules that affect them the most

I want them to see everything we have

we have management system standards

raw materials vocabularies, they all have vocabulary consumer

products transport i+d+i that Spain is the leader

AENOR is the one that has made curiously the standards of i+d+i

that everyone is asking us seems to lie does not seem like good

this because it has not done as well to said you before

Korea or Japan or China no no not the rules that are the PUNE 166000 1 2 3 4 and 5

are from AENOR and have copied in Europe

and are copying in ISOand we have asked the Chinese to copy

and so many because they are rules of management

that indicate or specify the procedures that a company must fulfill

in order to be able to demonstrate that it has implemented an innovation system

Information technology logistic tourism, tourism obviously that is easy right?

That we are leaders if we are leaders in norms of tourism evidently

we all want to leave Cancún and sites of these but of truth that

like Spain there are none, You like who likes the best hotels

the best beaches in the world are here it says someone who has traveled a lot

I have been to many places and to me what I like most is Spain

and not because it is Spanish is what I have seen good that normalizes in its scope

that all this sounds to them, because this is normalizing and

as we are not there we will normalize others such as the big data

like cloud computing, the internet at thing cyber security,

smart cities and for example we have highlighted

the very important rules all health informatics technology

we all get older and in the end or we can have diseases

we want this to work smart cities

e are also going to boast a bit in Spain is also leader

the standards of smart cities that we have in AENOR

that are about 20 we have asked the ITU

the international union of information technology

and we are reference in the world in standards of Smart cities interestingly

smart cities is all right? Now we talk about everything is smart

less the car that is an electric vehicle, because there is the smart

the internet of thing I return to the same is everything

the truth is that talk to you about this gives hurry because

they know infinitely more than I and let's see some examples of what is being done now

Note where all this is, this if you are very interested

all this we have seen in the previous transparency is

and normalized in the committee JTC1 of the ISO and this

if it is important to point it because there are now all projects

that are developing for example design and development of it systems

and tools I have put here an example: Functionalities

product quality, information system security, application accounting

vocabulary there must always be harmonized vocabulary

if we do not understand each other etc etc etc

Is normalizing, note that there are now around 2500 standards

and are involved several thousand experts

They are very quiet they do not have any questions do you think they are interesting or not?

At least they are watching I do not see many

who are still sleeping specifically within the JTC1

if they want we could give it a bit of dynamism

if I entered into any of these truths if I clicked and

it worked Internet that should very well, for you to see this if it is live and live

you can see inside the ISO the rules that are doing right now and

I put it because I am not an expert but you yes and

the rules that are currently developing are these

Information technologies, security techniques, I do not know that entity ...

the authentication of the entity used mechanisms in

I do not know what it puts here, algorithms etc

algorithms encyclopedias or something like that

I am not expert in these subjects but you yes that they are

and see what is now being done that has to coincide

with what you are studying I invite you to investigate these projects

also have click here published rules

this is what is being done now and this is what you are going to to work

Because they already work in companies

How many of you are working already?

Raise your hand good are not many or are very embarrassing and How are you happy??

Yes

In what company?

who else? From there no one, what company?

Aban group

happy?

good

Sincere person you also of course

well they are very young still envy more rules and we are done because

I am more interested in the questions

These are the standards that are international standards for us

from AENOR of course we are not experts in software or information technologies

but if we are experts in business management and these two are fundamental

for the management of a company the security of the information

to implant in a company systems of management

so that the information this certain that I am going to tell to them

right now is fundamental and it is a subject of present and of future what is not is of past

AENOR what we do is certify that companies have implemented

this system and business continuity before natural disasters

or simply an event that could lose data I would have implemented

a management system that allows us to know how to react to events of

this type is essential for a company these two standards apart from

all the others of the thousands that are for us are the keys you say not for me

they are not Not in the end we all work in our company or in someone's company

and what we have to get is I spend a money and I have to get more

and I can not allow the business to break for something that

I did not plan and much less that I steal the data and that will agree with me

that it is fundamental this has to be understood very well

and we there that we directly help the companies through our auditors

auditing that they have effectively implemented a management system

or this o the two

That we do at European level

that more curious thing we do also in norm not only they are norm

of product as previously now also has developed a norm

that identifies all the profiles of you i do not do more than call you

all possible profiles of information comunication professionals

and information and are in some way to call them so crossed

with the skills they must have ie a computer designer

does not have to have the same skills Information technology

that a business manager related to information technologies

nor the one that carries the support have been identified

around 40 competencies that must have distributed depending

on the professional profile that occupies the person in the company

this has obviously been done with participation not only with experts

in computer science and software but also with experts in human resources

and this has already been done and is being made a norm to complete

the family that is part 3 this serious application part And part 1

would be the rule itself and to finish some olle say but

not only exists AENOR ISO and EC there are actually many consortiums

that make standards and now the strategy we have implemented is

although before we had a pyramid and we believed the kings speaking clear

we thought that good there are Sectoral rules of companies specifically

then are the national standards then the Americans the French

the English the Spanish then regional level would be the European standards

that would be as encompassing all of Europe and then the international ones

that are recognized around the world and we had made this pyramid

as saying the only international standards are ISO and EC

this is recognized by the world trade organization in DTT

and well it is so and not because here are some consorcios

as you see the accessible web pages IEEE of the engineers OASIS ECMA

that also make rules that happens that are bad?

not what happens is that other procedures are also important

that they know it while we have to invite the public administration

users to consumers to universities that phenomenal

that we have to invite them all be told they do not make the rules

With the experts who really know that in some cases like these

of leading technology from my point of view and deny having said

it less badly that they are not recording it is better because

if I am going to make a norm of washing machines

I say the truth there is a 60 335 part 2 that specifies the safety requirements

of the Washing machine man as it would not be more than the users

of the washing machines came that the test laboratories come so

we do not say dumb then come here I'm going to stick a little with ...

then come the environment that is very well but of course the environment

says that the washing machine can not spend water and can not spend detergent

then says manufacturer And how do you want me to wash this is real

is real I've lived it we reached a consensus I'm going to spend a little water

I'm going to spend a little bit of detergent and

I'm going to do the standard washing machine this is real

I'm not inventing it, well here is not here is not the user of the computer

here is the technician who knows and

are fighting between technicians, here a good example is the standard 39500 xml

finally got that you know that the ECMA376 was opened

through Numbers or meetings as it becomes an IEC standard

the same as OASIS the open document ends up being an IEC standard

Because to them also you are interested that are down here sector

that arrives up here and everyone knows at the end what is its IEEE technology

that is an American organization as they know internationally everything

is said although this down here could be up here Because

also it is achieved that software engineering that its norm ends up being

an international standard will sound strange but this is very important

it is very important that to date ISO EC y AENOR

let's say the acquaintances are negotiating contracts with

all of them so that all their rules as far as possible reach

and spread internationally and are recognized

Then in summary this would be the part of the talk because

I am more interested in the questions

I want you to know that the rules are not nonsense

those who are involved in normalization do not do it for the sake of art

they do to introduce their technology Aenor for example does

a very important work for the Spanish and European industry

facilitating regulation UNE the Latin American countries

very much despite I look at the camera because I sell them

but I have to understand, it is more important for you than the technology

of the norms UNE that for that you have fought in

Geneva in Brussels in Japan and in 20000 places of the world

that technology that are in the standards unites that are European standards

And that they are ISO and EC standards we will give it somehow

to the countries that we can in this case thanks

to the Latin American language so that when you want to sell

there it is that they have adopted the AENOR standard because

well this rule is now the norm Colombian or I make it Ecuadorian standard

or even make it Brazilian standard that the language is not exactly the same

that is fundamental for that reason the norms are transfer of technology

the one that writes the norm has capacity to transfer

to the whole world and to sell in the whole world

that they know that it is the most important of the norms they are not nonsense

Then if you have innovative technology try as soon as possible

to introduce a rule and get sold around the world and

now I guess someone will ask me the patent question but I have it prepared

Have we met goals? Who sees that he has not fulfilled that

I raise my hand I am not going to do anything and all are experts in rules

I do not believe it and I took 15 years to find out

Yes, sure?

You are a shy little eh as this was all good there is much more

but I want you to ask me or if it is not typical the teacher

is the one who asks the first question

Subtitled by Alfredo Hernandez