1 00:00:00,000 --> 00:00:03,810 Over the next hour and a half according to 2 00:00:06,176 --> 00:00:10,176 Can you hear me? Does it sound good to me? Yes, ok 3 00:00:10,176 --> 00:00:16,826 Good morning everyone, it is a pleasure to be here 4 00:00:16,826 --> 00:00:21,756 and see the seating full of young promises. Do not? 5 00:00:21,756 --> 00:00:25,116 Which is what you sure are all you 6 00:00:27,834 --> 00:00:32,374 Into the AENOR i am not response of TIC 7 00:00:33,724 --> 00:00:37,724 the response of the TIC are several people, 8 00:00:39,718 --> 00:00:46,438 I currently market intellectual property of the rules 9 00:00:46,438 --> 00:00:48,488 that we will now see that they are 10 00:00:49,207 --> 00:00:56,257 I’ve been in AENOR for 16 years, the first 10 year dedicated to in international normalization 11 00:00:56,257 --> 00:01:05,227 traveling all the weeks to Brussels, to Geneva and rest of the world, 5 years ago 12 00:01:05,227 --> 00:01:13,927 as i told you to try that companies and universities like in which we today 13 00:01:13,927 --> 00:01:19,317 understand what the importance of standards is 14 00:01:19,317 --> 00:01:21,740 and in my case and in the case of Alicia Guerrero 15 00:01:21,740 --> 00:01:25,690 that accompanies me therefore that you buy them said clearly 16 00:01:26,016 --> 00:01:31,696 Alicia Guerrero that I have not presented is the equivalent of an account manager 17 00:01:31,696 --> 00:01:35,696 of certain clients including this university. 18 00:01:36,771 --> 00:01:43,471 Telling experts say that the presentations should begin with an index 19 00:01:43,471 --> 00:01:47,466 but of course an index of AENOR would 20 00:01:47,466 --> 00:01:51,466 What are the rules?, Where are they made? 21 00:01:51,466 --> 00:01:55,156 What this AENOR? etc, etc 22 00:01:56,809 --> 00:02:04,199 Really horrible even myself and I say it myself would be bored to start with an index 23 00:02:04,199 --> 00:02:07,609 So I'm going to change it and I'm going to start with what I think it should be 24 00:02:07,609 --> 00:02:10,609 that is what the objectives are 25 00:02:10,609 --> 00:02:14,379 Today's Goals, i will give many laps, I will tell examples 26 00:02:14,379 --> 00:02:18,379 we will all talk, Is that from here you come out knowing that it is a rule 27 00:02:18,782 --> 00:02:24,392 where it is done, what it serves, what apply etc etc. 28 00:02:34,552 --> 00:02:42,702 what is that? This gentleman has rules even in the ears 29 00:02:46,589 --> 00:02:48,399 I have never normalized 30 00:02:50,672 --> 00:02:57,092 For there will be precious metal standards specifying the composition 31 00:02:57,092 --> 00:03:01,092 the characteristics that jewelry should have 32 00:03:02,304 --> 00:03:04,104 the headlights of motorcycles 33 00:03:04,104 --> 00:03:08,904 well here look where they even look at the chairs in which they are sitting are standardized 34 00:03:08,904 --> 00:03:17,354 are special chairs of educational centers, specifically one of the types is for universities 35 00:03:18,493 --> 00:03:26,983 the helmets, we begin to see a concept the rules are not laws 36 00:03:28,066 --> 00:03:31,646 norms do not sanction, help they say 37 00:03:31,663 --> 00:03:33,903 the characteristics that must have the helmet 38 00:03:33,903 --> 00:03:36,283 this gentleman does not wear it on his head 39 00:03:36,283 --> 00:03:38,523 he carries it on the wrong arm, but the rule does not say 40 00:03:38,523 --> 00:03:40,433 "Wear the helmet on your head" 41 00:03:41,324 --> 00:03:44,704 the technical rule says that it has to be composed 42 00:03:44,704 --> 00:03:50,414 that resistance has to endure before a possible impact what tests 43 00:03:50,414 --> 00:03:54,218 you have to do in the laboratory and how long you must endure so 44 00:03:54,218 --> 00:03:58,078 that it does not break but does not say that you have to carry it in the head 45 00:03:58,078 --> 00:04:02,078 for that is the law, the same goes with the gas emissions 46 00:04:02,997 --> 00:04:09,487 the rules say how they are measured but not what values have to have that is the law 47 00:04:09,487 --> 00:04:12,754 the same noise that particular norm that you see 48 00:04:12,754 --> 00:04:17,784 here the 74516 is the norm of the noise meters 49 00:04:18,742 --> 00:04:22,152 and says how they should be and that they have to measure 50 00:04:22,152 --> 00:04:28,512 but they do not say how many db of maximum or as maximum can emit a motorcycle 51 00:04:28,512 --> 00:04:33,672 and so on, imagine the tires that did not exist the measurements of the tires 52 00:04:33,672 --> 00:04:37,684 I can make a great car, come to the conclusion that the wheels 53 00:04:37,684 --> 00:04:43,684 want a tire of 18.5 p, you'll see that it does not exist 54 00:04:43,684 --> 00:04:49,224 or it's 18p or 19p because you studied there 18.5p is the best 55 00:04:50,931 --> 00:04:55,631 Then rules are everywhere we have put here a simple drawing 56 00:04:55,642 --> 00:04:59,642 there are rules even trout, there is a fish market 57 00:04:59,642 --> 00:05:01,722 and there are rules of trout 58 00:05:01,722 --> 00:05:03,762 there are obviously rules of cement 59 00:05:03,762 --> 00:05:09,209 on the composition of cement how much chemical composition must have senior residences 60 00:05:09,209 --> 00:05:15,589 how to manage facilities, playgrounds 61 00:05:15,589 --> 00:05:22,859 toys safety standards can not be sold any toy has to meet certain safety standards 62 00:05:22,859 --> 00:05:26,859 sewers I mean we are not going to roll because 63 00:05:26,859 --> 00:05:31,259 we look where we look at the lights from up here everything has regulations 64 00:05:34,037 --> 00:05:38,037 And now I ask, not to mention I only have those who dare 65 00:05:39,766 --> 00:05:41,516 with what we have already seen 66 00:05:41,516 --> 00:05:45,516 What do you think might be the most relevant rule in the world? 67 00:05:48,790 --> 00:05:58,560 If no I point out eh, You look at any one, 68 00:06:02,665 --> 00:06:05,805 i will not give 20 euros to anyone who guesses 69 00:06:05,805 --> 00:06:07,395 I don't know air quality 70 00:06:07,395 --> 00:06:10,545 Air quality for example if it is a standard that exists 71 00:06:10,545 --> 00:06:14,282 for example in hospitals is very important "How to make rules" 72 00:06:14,282 --> 00:06:16,412 how to make rules are guidelines guides 73 00:06:16,412 --> 00:06:20,412 yes sir there are even some specials for how to make rules for SMEs 74 00:06:20,743 --> 00:06:22,780 given that you know that SMEs 75 00:06:22,780 --> 00:06:25,550 can not usually participate in the development of standards 76 00:06:25,550 --> 00:06:29,071 they have to be taken into account eh sorry 77 00:06:29,071 --> 00:06:34,501 there are education standards i'm asking for the most important 78 00:06:34,501 --> 00:06:37,915 I'm not saying that these are not more 79 00:06:37,915 --> 00:06:43,695 it's very easy, what standard to say what product to apply to everything really 80 00:06:44,763 --> 00:06:48,263 that is one of the reasons why we do standards is actually 81 00:06:48,263 --> 00:06:54,033 to make everything equal that is to say that I can buy in China and serve me 82 00:06:54,033 --> 00:06:56,040 I buy a computer in China and of course 83 00:06:56,040 --> 00:06:58,795 if in China they have invented some connectors because 84 00:06:58,795 --> 00:07:01,095 I bring it to Spain and is that here we do not have it 85 00:07:01,095 --> 00:07:03,785 I can not connect my computer to the screen because 86 00:07:03,785 --> 00:07:07,175 it is a connector that have invented the Chinese not true 87 00:07:07,175 --> 00:07:11,175 use the same connector either the usb now 3.1 88 00:07:11,175 --> 00:07:14,485 or the corresponding or the hdmi because 89 00:07:14,485 --> 00:07:18,485 it is normalized and I am giving them the clue, is not so difficult 90 00:07:20,530 --> 00:07:21,736 Does anyone dare? 91 00:07:22,556 --> 00:07:24,491 Which is the most important norm I have invented it 92 00:07:24,491 --> 00:07:26,691 It's not that it's the most important 93 00:07:28,608 --> 00:07:31,608 How does that computer come from China here? 94 00:07:35,952 --> 00:07:37,136 Comes flying 95 00:07:39,026 --> 00:07:41,726 Come on have the clue 96 00:07:44,416 --> 00:07:45,876 is not so difficult 97 00:07:47,436 --> 00:07:53,746 this is the most important norm you imagine 98 00:07:53,746 --> 00:07:59,537 the number of containers that circulate would say daily 99 00:08:00,124 --> 00:08:08,774 the second for this world, absolutely everything travels in those containers 100 00:08:08,832 --> 00:08:12,832 and these containers are standardized with an ISO standard 101 00:08:12,914 --> 00:08:17,624 good are several and there are not a single type of containers obviously 102 00:08:17,624 --> 00:08:24,854 there are 20 feet of 40 feet that equals 6 m 12 m agree 103 00:08:24,854 --> 00:08:30,074 or I have invented it note the importance of the rules 104 00:08:30,074 --> 00:08:33,314 if the container was not standardized 105 00:08:33,314 --> 00:08:37,314 we could not put it in boats that you know have standard 106 00:08:37,626 --> 00:08:39,896 measures are all next to each other 107 00:08:39,896 --> 00:08:42,556 then when I release it to the train wagon 108 00:08:42,556 --> 00:08:46,556 and if I put it in a truck is a truck also standardized that is a norm 109 00:08:46,949 --> 00:08:49,959 that specifies the dimensions of these containers 110 00:08:50,103 --> 00:08:57,893 you say that they are informatics that has this to do with me more examples 111 00:08:57,893 --> 00:09:01,893 who have not heard of the din A4 sure that they still hear about it or not 112 00:09:01,893 --> 00:09:04,893 well, the din A4 that famous is an UNE-EN ISO norm 113 00:09:06,020 --> 00:09:10,020 that happens that originally comes from Germany, 114 00:09:10,487 --> 00:09:14,277 Bin proposed it to ISO, made the norm in 2002 115 00:09:14,277 --> 00:09:17,007 and good all formats not only the A4 that 116 00:09:17,007 --> 00:09:19,247 we would do if we did not have an A4 because 117 00:09:19,247 --> 00:09:24,247 we could not design printers or portfolios nor absolutely nothing 118 00:09:24,247 --> 00:09:29,106 that has to do with a standard paper, at Better to me I like the folio 119 00:09:30,666 --> 00:09:37,286 but of course if the folders or the printers are designed for a standardized paper 120 00:09:37,286 --> 00:09:39,296 of a specific measures because 121 00:09:39,296 --> 00:09:43,296 I that folio as I do not use it to paint monkeys I do not know what I will do 122 00:09:44,299 --> 00:09:48,299 more modern the cards who does not use the cards either 123 00:09:48,299 --> 00:09:53,559 to withdraw money in the bank the carnet of identity etc etc 124 00:09:53,569 --> 00:09:59,709 but we have normalized the external contacts we can not use 125 00:09:59,709 --> 00:10:05,028 any of the interfaces or devices readers of all this type 126 00:10:05,028 --> 00:10:09,014 of cards these are standards concretely this 127 00:10:10,635 --> 00:10:13,115 i give you clues more or less know what a standard 128 00:10:13,115 --> 00:10:18,635 is not law are characteristics of operation etc 129 00:10:18,635 --> 00:10:22,025 Sometimes it costs a lot to normalize 130 00:10:22,025 --> 00:10:27,405 who does not remember the mobile phone charger had 500 131 00:10:27,405 --> 00:10:32,955 I spent not so many and finally got normalized 132 00:10:34,671 --> 00:10:40,081 I take your time what happens that now life especially in software is very fast 133 00:10:40,653 --> 00:10:47,733 in 2011 we Gets an internationally recognized standard 134 00:10:47,733 --> 00:10:52,663 that is the connector that you all know are standardized 135 00:10:52,663 --> 00:10:56,442 and I dare say that thanks to that standard 136 00:10:56,442 --> 00:11:00,862 To which gathered a lot of companies in a committee and they agreed 137 00:11:01,101 --> 00:11:06,151 we can now use a connector for all mobile tablets etc 138 00:11:06,997 --> 00:11:13,887 i have put a data that the sale of chargers already equals the sale of the mobiles 139 00:11:15,953 --> 00:11:20,753 more questions: everything everything can be normalized? 140 00:11:24,177 --> 00:11:28,317 My answer is no but what you just said 141 00:11:28,317 --> 00:11:32,317 About the chargers for example Apple has a different charger 142 00:11:32,317 --> 00:11:36,317 Or for example Oneplus 143 00:11:36,317 --> 00:11:41,527 Is not normalized, there are still things that are not normalized 144 00:11:41,593 --> 00:11:47,983 I ask, wouldn't it be better if they were? I do not know 145 00:11:48,201 --> 00:11:52,201 when I was younger of the age of you I think that more or less 146 00:11:52,714 --> 00:11:58,764 then we had the videos of magnetic tape and there were three systems 147 00:11:59,228 --> 00:12:02,778 I'm telling you stories I already look like the grandfather “Cebolleta” 148 00:12:02,778 --> 00:12:05,428 telling the stories not so long ago 149 00:12:05,428 --> 00:12:09,428 and came out to watch video movies at home rent a few magnetic tapes 150 00:12:09,428 --> 00:12:12,308 that had 3 systems vhs the beta and 2000 151 00:12:12,308 --> 00:12:14,408 vhs was the first of worse quality 152 00:12:14,408 --> 00:12:17,498 than the beta that was the smallest and best tape Quality 153 00:12:17,498 --> 00:12:21,948 and then was the 2000 that was bigger of better quality and over was reversible 154 00:12:21,974 --> 00:12:25,974 they did not agree there was no way to normalize as happens as 155 00:12:25,974 --> 00:12:29,762 your partner has just said, in the end who won 156 00:12:29,762 --> 00:12:36,532 the market curiously the market chose the most bad the vhs 157 00:12:36,532 --> 00:12:40,532 what happens that the digital era came in which you are Wrapped 158 00:12:40,532 --> 00:12:43,792 and all that seems like it was a long time ago but it was actually 159 00:12:43,792 --> 00:12:46,862 before yesterday what happens is that this goes very fast 160 00:12:46,862 --> 00:12:50,862 Is what I wanted to say is not always achieved normalize 161 00:12:51,681 --> 00:12:55,681 this is the great example of what is not standardized 162 00:12:56,253 --> 00:13:02,883 when we travel we have to carry the plug adapter to call it 163 00:13:02,883 --> 00:13:07,808 somehow because in every country in the world the pin is different the base 164 00:13:07,808 --> 00:13:10,698 that is as it is called the normative 165 00:13:10,698 --> 00:13:14,698 the rules unites this is called base and this pin 166 00:13:14,698 --> 00:13:18,698 I call it plug because I am think a person quite normal 167 00:13:20,119 --> 00:13:24,705 In Spain we have that UNE that specifies the dimensions 168 00:13:24,705 --> 00:13:29,925 that has the pin of ours that is the safest since we are here in Spain 169 00:13:29,925 --> 00:13:33,925 I do propaganda and promotion of our system that is the best 170 00:13:33,925 --> 00:13:37,925 you could not say you can not give Cramp said in the rough 171 00:13:37,925 --> 00:13:44,315 which in the US if you look if I have the finger in the middle can be stuck 172 00:13:44,315 --> 00:13:47,235 it is also true that the tension there is 125 and 173 00:13:47,235 --> 00:13:53,075 here is a little higher 230 then this is not normalized 174 00:13:53,085 --> 00:14:02,365 and we go there because not It normalizes It is usually easy to normalize what moves 175 00:14:02,365 --> 00:14:08,995 that is, traditionally normalizes products that are marketed and moved 176 00:14:08,995 --> 00:14:12,995 said to be understood, I manufacture in China and I bring it to Spain 177 00:14:12,995 --> 00:14:18,295 but of course a fixed installation as a dwelling or telecommunications as 178 00:14:18,295 --> 00:14:22,257 they are theirs because they are say that they do not travel 179 00:14:22,294 --> 00:14:26,344 the houses do not go on the boats say I open the slash in The house 180 00:14:26,344 --> 00:14:27,704 now not because now there is pladur 181 00:14:27,704 --> 00:14:33,614 I open the slash I put the cable I lay the bases and it is already those things 182 00:14:33,614 --> 00:14:39,134 that are called fixed installations are not standardized internationally 183 00:14:39,134 --> 00:14:43,394 but what I can buy in one place and sell in another if except an exception 184 00:14:46,136 --> 00:14:49,426 well then to summarize, that is a norm? 185 00:14:49,426 --> 00:14:52,486 We already have a technical specification 186 00:14:52,486 --> 00:14:56,486 that is voluntary care standards are not mandatory 187 00:14:56,486 --> 00:14:58,956 other things is that a legislation and 188 00:14:58,956 --> 00:15:02,486 that I was also interested to highlight it as the electrical regulation 189 00:15:02,486 --> 00:15:06,486 of low voltage refer to a standard UNE the standard for 190 00:15:06,563 --> 00:15:10,563 if it is voluntary no one obliges to apply it 191 00:15:11,347 --> 00:15:15,347 what happens is that the legislation may say this is mandatory imagine 192 00:15:15,347 --> 00:15:20,967 I'm going to invent a case that is not real that says is mandatory to wear the helmet 193 00:15:20,990 --> 00:15:25,460 and the helmet must meet certain standards the rule is voluntary 194 00:15:25,497 --> 00:15:28,747 but somehow the legislation is saying to me hears 195 00:15:28,747 --> 00:15:31,701 but that helmet can not be any one has to be the one that complies 196 00:15:31,701 --> 00:15:35,661 with the norm of AENOR and thus with many things 197 00:15:35,661 --> 00:15:43,391 of the 31500 norms that we have almost 5000 rules a little more are related to legislation 198 00:15:43,391 --> 00:15:45,001 but they are not legislation 199 00:15:46,123 --> 00:15:51,783 It costs a lot to make them all agree, but I'm interested in a technology 200 00:15:51,788 --> 00:15:55,448 and I'm interested in another the mobile chargers 201 00:15:55,448 --> 00:15:58,778 that your partner pointed out because Apple does not agree 202 00:15:58,778 --> 00:16:01,278 with the use of another connector 203 00:16:01,278 --> 00:16:04,728 if one day he gets to be because he is interested commercially 204 00:16:04,794 --> 00:16:10,464 there will be a single connector really and there has to be a single recognized body as 205 00:16:10,464 --> 00:16:13,921 is the case of AENOR to monitor in some way 206 00:16:13,921 --> 00:16:20,281 that is not making a standard that already exists that is not making a rule in Spain 207 00:16:20,281 --> 00:16:23,061 contradictory to another European or international 208 00:16:23,061 --> 00:16:28,951 and through which you can go to Geneva or Brussels for example 209 00:16:28,951 --> 00:16:33,611 to defend its technology, because in fact the most important 210 00:16:33,611 --> 00:16:37,941 of the regulations is what we call technology transfer as long as 211 00:16:37,941 --> 00:16:42,581 you can include in the standards ISO the technology of your companies 212 00:16:43,281 --> 00:16:48,171 before To expand internationally in that right now are experts 213 00:16:48,171 --> 00:16:54,831 Koreans and Chinese a few years ago Americans and Germans 214 00:16:54,831 --> 00:16:59,401 but the world has changed now those who are very active are the ones I have told you 215 00:17:02,283 --> 00:17:07,443 We could as I say an easy world without rules without regulation 216 00:17:07,480 --> 00:17:12,290 would not need to educate and will come opportunity 217 00:17:12,290 --> 00:17:16,967 is a little exaggerated this presentation and if the equipment is broken 218 00:17:16,967 --> 00:17:19,782 and I buy another, not the equipment must be manufactured 219 00:17:19,782 --> 00:17:22,842 according to a standard so that they do not break 220 00:17:22,842 --> 00:17:25,742 Must have a few operating characteristics and 221 00:17:25,742 --> 00:17:34,352 of course safety and this from here is what I have said would be lost 222 00:17:34,352 --> 00:17:39,972 if there was no standard just to apply directly you have a lot of textbooks 223 00:17:40,401 --> 00:17:46,181 that the professor who has written or the teacher or the expert if or if 224 00:17:46,181 --> 00:17:54,691 it used rules and most of the tables you find in textbooks are copies of rules 225 00:17:54,704 --> 00:17:57,524 those parameters, these values are all removed from 226 00:17:57,524 --> 00:18:03,904 the rules what I have to do I find out to tell you that it has copyright 227 00:18:03,904 --> 00:18:07,664 and that it can not be copied so I agree that 228 00:18:07,664 --> 00:18:11,666 I say it here because it is true the rules have the right From copyright 229 00:18:11,666 --> 00:18:14,266 for everything I have told you that it costs a lot of money 230 00:18:14,266 --> 00:18:18,866 to do them and you when you participate that some already do it know 231 00:18:18,866 --> 00:18:21,866 what it costs to do them 232 00:18:23,966 --> 00:18:28,956 Then here you are given some data because the rules 233 00:18:28,995 --> 00:18:34,935 favor the security that are related to your work I do not believe this very well 234 00:18:34,935 --> 00:18:39,617 this source MCafee through Tecnalia says that 1 out of every 5 employees 235 00:18:39,617 --> 00:18:48,047 of a company uses or lets their family use the internet with company computers 236 00:18:50,047 --> 00:18:52,317 1 in 5 or know if they are more 237 00:18:53,044 --> 00:19:00,114 one Of every 10 confesses to have seen some content during the working hours 238 00:19:00,114 --> 00:19:04,114 of course 1 in 10 confesses to know how many there will actually be 239 00:19:04,960 --> 00:19:08,960 two thirds say they have very limited knowledge on security 240 00:19:09,100 --> 00:19:15,640 two thirds practically 3 thirds except you who are experts the others do not know anything 241 00:19:15,640 --> 00:19:18,330 I have put these examples precisely because of this 242 00:19:18,330 --> 00:19:21,830 because they are more related to their work and 243 00:19:21,830 --> 00:19:28,020 5% say that they can see things that should not be 244 00:19:28,039 --> 00:19:34,309 within the company that they say no It is maybe 1% 245 00:19:34,309 --> 00:19:38,309 in your case maybe 100% because they know a lot 246 00:19:41,283 --> 00:19:46,173 the natural evolution of normalization and then we enter into the matter 247 00:19:46,173 --> 00:19:49,664 of what affects you directly what was said at the beginning 248 00:19:49,664 --> 00:19:51,834 were the products were normalized 249 00:19:52,098 --> 00:19:57,568 all this begins and the reality is so in wars whether we like it or not 250 00:19:57,568 --> 00:20:00,928 we must normalize the cannons and bullets because 251 00:20:00,928 --> 00:20:05,708 if I have a front to 5000 km of the factory has to get said 252 00:20:05,708 --> 00:20:12,061 in some way the ammunition that enters the canyon 253 00:20:14,653 --> 00:20:20,393 then that same is used for the circulation of goods and services 254 00:20:20,393 --> 00:20:23,643 I start to normalize services we have in AENOR 255 00:20:23,643 --> 00:20:30,713 the standard of discos because if you read the rule of discotecas 256 00:20:30,713 --> 00:20:37,443 you imagine what it says but there must be as many bottles of rum prepared 257 00:20:37,443 --> 00:20:42,623 the limited capacity of this form, a series of posters etc etc 258 00:20:42,623 --> 00:20:46,220 This is a voluntary norm but if that gives some recommendations 259 00:20:46,220 --> 00:20:50,770 of how should a functional disco then we are already in the operability 260 00:20:50,770 --> 00:20:55,803 and convergence of the TIC already begins to normalize the TIC and this is theirs 261 00:20:55,803 --> 00:21:00,963 and now curiously we are already in a phase in which we start 262 00:21:00,963 --> 00:21:05,174 to make standards of what people demand protection of the environment 263 00:21:05,174 --> 00:21:08,617 accessibility for all, not only the sidewalks are accessible 264 00:21:08,617 --> 00:21:12,337 so that the wheelchair does not have that technical barrier 265 00:21:12,337 --> 00:21:15,217 also the web pages are accessible 266 00:21:15,522 --> 00:21:21,422 you know, safety regulations citizen protection are also being done 267 00:21:21,469 --> 00:21:26,859 somehow they are becoming normative not of the product 268 00:21:26,883 --> 00:21:31,653 but normative of the sustainability of the economy and 269 00:21:31,703 --> 00:21:35,703 here I tell you already so that they are not anecdotally 270 00:21:35,703 --> 00:21:39,703 the reality is that we already have anti-bribery rules 271 00:21:41,112 --> 00:21:45,112 that is to say we have to live the times we live and you see the news 272 00:21:45,758 --> 00:21:49,758 and social networks like me and at the end ISO 273 00:21:49,758 --> 00:21:53,097 Because what he has done is because I'm talking about the world 274 00:21:53,097 --> 00:21:57,827 not only of Spain In the end, iso has made a rule that allows companies 275 00:21:58,334 --> 00:22:04,764 to establish procedures, to somehow prevent bribery that 276 00:22:06,335 --> 00:22:09,555 their employees do not accept bribes or said otherwise 277 00:22:09,555 --> 00:22:13,555 if they come to accept the responsible is not the owner 278 00:22:13,555 --> 00:22:16,645 or owner of the company or the board of directors because 279 00:22:16,645 --> 00:22:20,185 there are some established procedures that the guilty in some way 280 00:22:20,185 --> 00:22:23,836 you can prove that it is not my Company if not that man 281 00:22:23,836 --> 00:22:26,616 if you can skip all those protocols 282 00:22:28,328 --> 00:22:33,038 This drawing that we like all, the homo as they call it? 283 00:22:33,072 --> 00:22:39,422 The homo informaticus that we are all is the evolution of the human being 284 00:22:39,458 --> 00:22:44,268 and the standard already accompanies what is technological 285 00:22:44,277 --> 00:22:47,924 and economic development making product standards 286 00:22:47,924 --> 00:22:50,644 we have reached standards of sustainability good 287 00:22:50,644 --> 00:22:54,264 I do not understand very well but it is so the norm evolves with 288 00:22:54,264 --> 00:22:56,924 the same let's be human 289 00:23:00,389 --> 00:23:03,719 Before going to the rules that affect them the most 290 00:23:03,719 --> 00:23:06,009 I want them to see everything we have 291 00:23:06,009 --> 00:23:08,309 we have management system standards 292 00:23:08,309 --> 00:23:12,141 raw materials vocabularies, they all have vocabulary consumer 293 00:23:12,141 --> 00:23:16,311 products transport i+d+i that Spain is the leader 294 00:23:17,151 --> 00:23:21,151 AENOR is the one that has made curiously the standards of i+d+i 295 00:23:21,223 --> 00:23:25,873 that everyone is asking us seems to lie does not seem like good 296 00:23:25,873 --> 00:23:29,467 this because it has not done as well to said you before 297 00:23:29,467 --> 00:23:38,937 Korea or Japan or China no no not the rules that are the PUNE 166000 1 2 3 4 and 5 298 00:23:39,789 --> 00:23:42,839 are from AENOR and have copied in Europe 299 00:23:42,839 --> 00:23:46,839 and are copying in ISOand we have asked the Chinese to copy 300 00:23:46,839 --> 00:23:50,839 and so many because they are rules of management 301 00:23:51,150 --> 00:23:56,870 that indicate or specify the procedures that a company must fulfill 302 00:23:56,877 --> 00:24:00,877 in order to be able to demonstrate that it has implemented an innovation system 303 00:24:02,422 --> 00:24:06,702 Information technology logistic tourism, tourism obviously that is easy right? 304 00:24:07,213 --> 00:24:10,957 That we are leaders if we are leaders in norms of tourism evidently 305 00:24:10,957 --> 00:24:14,567 we all want to leave Cancún and sites of these but of truth that 306 00:24:14,567 --> 00:24:17,987 like Spain there are none, You like who likes the best hotels 307 00:24:17,987 --> 00:24:23,437 the best beaches in the world are here it says someone who has traveled a lot 308 00:24:24,387 --> 00:24:28,387 I have been to many places and to me what I like most is Spain 309 00:24:28,927 --> 00:24:35,417 and not because it is Spanish is what I have seen good that normalizes in its scope 310 00:24:35,417 --> 00:24:43,537 that all this sounds to them, because this is normalizing and 311 00:24:43,537 --> 00:24:49,282 as we are not there we will normalize others such as the big data 312 00:24:49,282 --> 00:24:54,802 like cloud computing, the internet at thing cyber security, 313 00:24:54,802 --> 00:24:59,041 smart cities and for example we have highlighted 314 00:24:59,041 --> 00:25:06,156 the very important rules all health informatics technology 315 00:25:06,156 --> 00:25:09,386 we all get older and in the end or we can have diseases 316 00:25:09,386 --> 00:25:13,386 we want this to work smart cities 317 00:25:13,788 --> 00:25:17,788 e are also going to boast a bit in Spain is also leader 318 00:25:18,160 --> 00:25:20,930 the standards of smart cities that we have in AENOR 319 00:25:20,930 --> 00:25:24,930 that are about 20 we have asked the ITU 320 00:25:25,888 --> 00:25:29,888 the international union of information technology 321 00:25:31,483 --> 00:25:35,973 and we are reference in the world in standards of Smart cities interestingly 322 00:25:36,296 --> 00:25:40,296 smart cities is all right? Now we talk about everything is smart 323 00:25:41,359 --> 00:25:46,669 less the car that is an electric vehicle, because there is the smart 324 00:25:46,717 --> 00:25:50,717 the internet of thing I return to the same is everything 325 00:25:52,754 --> 00:25:56,234 the truth is that talk to you about this gives hurry because 326 00:25:56,234 --> 00:26:04,234 they know infinitely more than I and let's see some examples of what is being done now 327 00:26:04,251 --> 00:26:08,251 Note where all this is, this if you are very interested 328 00:26:08,251 --> 00:26:11,261 all this we have seen in the previous transparency is 329 00:26:11,261 --> 00:26:16,621 and normalized in the committee JTC1 of the ISO and this 330 00:26:16,621 --> 00:26:22,721 if it is important to point it because there are now all projects 331 00:26:22,721 --> 00:26:30,192 that are developing for example design and development of it systems 332 00:26:30,192 --> 00:26:35,911 and tools I have put here an example: Functionalities 333 00:26:35,911 --> 00:26:39,911 product quality, information system security, application accounting 334 00:26:40,373 --> 00:26:43,673 vocabulary there must always be harmonized vocabulary 335 00:26:43,673 --> 00:26:46,953 if we do not understand each other etc etc etc 336 00:26:46,953 --> 00:26:51,603 Is normalizing, note that there are now around 2500 standards 337 00:26:51,603 --> 00:26:55,603 and are involved several thousand experts 338 00:26:59,072 --> 00:27:08,202 They are very quiet they do not have any questions do you think they are interesting or not? 339 00:27:08,831 --> 00:27:12,831 At least they are watching I do not see many 340 00:27:12,831 --> 00:27:19,541 who are still sleeping specifically within the JTC1 341 00:27:19,541 --> 00:27:24,991 if they want we could give it a bit of dynamism 342 00:27:25,644 --> 00:27:34,254 if I entered into any of these truths if I clicked and 343 00:27:36,157 --> 00:27:49,187 it worked Internet that should very well, for you to see this if it is live and live 344 00:27:49,187 --> 00:27:54,233 you can see inside the ISO the rules that are doing right now and 345 00:27:54,233 --> 00:27:58,903 I put it because I am not an expert but you yes and 346 00:27:58,903 --> 00:28:02,903 the rules that are currently developing are these 347 00:28:04,303 --> 00:28:09,523 Information technologies, security techniques, I do not know that entity ... 348 00:28:09,523 --> 00:28:16,893 the authentication of the entity used mechanisms in 349 00:28:16,982 --> 00:28:20,662 I do not know what it puts here, algorithms etc 350 00:28:20,662 --> 00:28:23,112 algorithms encyclopedias or something like that 351 00:28:23,112 --> 00:28:27,112 I am not expert in these subjects but you yes that they are 352 00:28:27,112 --> 00:28:30,322 and see what is now being done that has to coincide 353 00:28:30,322 --> 00:28:36,372 with what you are studying I invite you to investigate these projects 354 00:28:36,372 --> 00:28:39,172 also have click here published rules 355 00:28:39,172 --> 00:28:45,462 this is what is being done now and this is what you are going to to work 356 00:28:45,462 --> 00:28:48,472 Because they already work in companies 357 00:28:49,060 --> 00:28:51,240 How many of you are working already? 358 00:28:51,240 --> 00:29:02,540 Raise your hand good are not many or are very embarrassing and How are you happy?? 359 00:29:02,873 --> 00:29:03,493 Yes 360 00:29:03,493 --> 00:29:04,313 In what company? 361 00:29:05,685 --> 00:29:13,835 who else? From there no one, what company? 362 00:29:13,853 --> 00:29:15,653 Aban group 363 00:29:16,095 --> 00:29:16,785 happy? 364 00:29:16,785 --> 00:29:17,585 good 365 00:29:17,903 --> 00:29:23,333 Sincere person you also of course 366 00:29:25,328 --> 00:29:32,511 well they are very young still envy more rules and we are done because 367 00:29:32,511 --> 00:29:34,381 I am more interested in the questions 368 00:29:34,977 --> 00:29:41,317 These are the standards that are international standards for us 369 00:29:41,319 --> 00:29:45,319 from AENOR of course we are not experts in software or information technologies 370 00:29:45,319 --> 00:29:50,219 but if we are experts in business management and these two are fundamental 371 00:29:51,309 --> 00:29:56,379 for the management of a company the security of the information 372 00:29:57,111 --> 00:30:00,452 to implant in a company systems of management 373 00:30:00,452 --> 00:30:05,422 so that the information this certain that I am going to tell to them 374 00:30:05,422 --> 00:30:12,603 right now is fundamental and it is a subject of present and of future what is not is of past 375 00:30:14,441 --> 00:30:20,091 AENOR what we do is certify that companies have implemented 376 00:30:20,092 --> 00:30:27,112 this system and business continuity before natural disasters 377 00:30:27,116 --> 00:30:34,136 or simply an event that could lose data I would have implemented 378 00:30:34,173 --> 00:30:39,843 a management system that allows us to know how to react to events of 379 00:30:39,843 --> 00:30:47,199 this type is essential for a company these two standards apart from 380 00:30:47,259 --> 00:30:54,199 all the others of the thousands that are for us are the keys you say not for me 381 00:30:54,199 --> 00:31:01,158 they are not Not in the end we all work in our company or in someone's company 382 00:31:01,475 --> 00:31:05,725 and what we have to get is I spend a money and I have to get more 383 00:31:06,557 --> 00:31:14,477 and I can not allow the business to break for something that 384 00:31:14,477 --> 00:31:20,617 I did not plan and much less that I steal the data and that will agree with me 385 00:31:20,623 --> 00:31:24,623 that it is fundamental this has to be understood very well 386 00:31:24,623 --> 00:31:30,273 and we there that we directly help the companies through our auditors 387 00:31:30,785 --> 00:31:35,685 auditing that they have effectively implemented a management system 388 00:31:35,685 --> 00:31:37,095 or this o the two 389 00:31:43,016 --> 00:31:44,986 That we do at European level 390 00:31:44,986 --> 00:31:48,086 that more curious thing we do also in norm not only they are norm 391 00:31:48,086 --> 00:31:54,856 of product as previously now also has developed a norm 392 00:31:54,886 --> 00:32:02,976 that identifies all the profiles of you i do not do more than call you 393 00:32:02,976 --> 00:32:09,726 all possible profiles of information comunication professionals 394 00:32:09,726 --> 00:32:16,196 and information and are in some way to call them so crossed 395 00:32:16,196 --> 00:32:24,126 with the skills they must have ie a computer designer 396 00:32:24,126 --> 00:32:28,126 does not have to have the same skills Information technology 397 00:32:29,920 --> 00:32:35,060 that a business manager related to information technologies 398 00:32:35,744 --> 00:32:40,474 nor the one that carries the support have been identified 399 00:32:40,474 --> 00:32:47,414 around 40 competencies that must have distributed depending 400 00:32:47,435 --> 00:32:53,195 on the professional profile that occupies the person in the company 401 00:32:53,195 --> 00:32:57,405 this has obviously been done with participation not only with experts 402 00:32:57,405 --> 00:33:01,505 in computer science and software but also with experts in human resources 403 00:33:01,505 --> 00:33:06,305 and this has already been done and is being made a norm to complete 404 00:33:06,305 --> 00:33:12,055 the family that is part 3 this serious application part And part 1 405 00:33:12,055 --> 00:33:18,055 would be the rule itself and to finish some olle say but 406 00:33:18,055 --> 00:33:22,055 not only exists AENOR ISO and EC there are actually many consortiums 407 00:33:22,177 --> 00:33:29,147 that make standards and now the strategy we have implemented is 408 00:33:29,147 --> 00:33:35,897 although before we had a pyramid and we believed the kings speaking clear 409 00:33:36,431 --> 00:33:41,921 we thought that good there are Sectoral rules of companies specifically 410 00:33:41,921 --> 00:33:45,031 then are the national standards then the Americans the French 411 00:33:45,031 --> 00:33:49,031 the English the Spanish then regional level would be the European standards 412 00:33:49,031 --> 00:33:53,311 that would be as encompassing all of Europe and then the international ones 413 00:33:53,311 --> 00:33:57,011 that are recognized around the world and we had made this pyramid 414 00:33:57,011 --> 00:34:01,311 as saying the only international standards are ISO and EC 415 00:34:01,778 --> 00:34:07,438 this is recognized by the world trade organization in DTT 416 00:34:11,647 --> 00:34:15,647 and well it is so and not because here are some consorcios 417 00:34:16,495 --> 00:34:22,875 as you see the accessible web pages IEEE of the engineers OASIS ECMA 418 00:34:23,360 --> 00:34:27,360 that also make rules that happens that are bad? 419 00:34:27,819 --> 00:34:31,819 not what happens is that other procedures are also important 420 00:34:31,819 --> 00:34:36,999 that they know it while we have to invite the public administration 421 00:34:37,019 --> 00:34:42,519 users to consumers to universities that phenomenal 422 00:34:42,519 --> 00:34:47,363 that we have to invite them all be told they do not make the rules 423 00:34:47,363 --> 00:34:51,051 With the experts who really know that in some cases like these 424 00:34:51,051 --> 00:34:54,691 of leading technology from my point of view and deny having said 425 00:34:54,691 --> 00:34:58,731 it less badly that they are not recording it is better because 426 00:34:58,731 --> 00:35:02,422 if I am going to make a norm of washing machines 427 00:35:02,422 --> 00:35:11,072 I say the truth there is a 60 335 part 2 that specifies the safety requirements 428 00:35:11,103 --> 00:35:14,343 of the Washing machine man as it would not be more than the users 429 00:35:14,343 --> 00:35:18,643 of the washing machines came that the test laboratories come so 430 00:35:18,643 --> 00:35:23,353 we do not say dumb then come here I'm going to stick a little with ... 431 00:35:23,353 --> 00:35:27,495 then come the environment that is very well but of course the environment 432 00:35:27,495 --> 00:35:32,175 says that the washing machine can not spend water and can not spend detergent 433 00:35:32,175 --> 00:35:36,162 then says manufacturer And how do you want me to wash this is real 434 00:35:37,083 --> 00:35:43,579 is real I've lived it we reached a consensus I'm going to spend a little water 435 00:35:43,579 --> 00:35:46,099 I'm going to spend a little bit of detergent and 436 00:35:46,099 --> 00:35:49,046 I'm going to do the standard washing machine this is real 437 00:35:49,046 --> 00:35:53,847 I'm not inventing it, well here is not here is not the user of the computer 438 00:35:53,847 --> 00:35:57,387 here is the technician who knows and 439 00:35:57,387 --> 00:36:05,027 are fighting between technicians, here a good example is the standard 39500 xml 440 00:36:05,027 --> 00:36:12,967 finally got that you know that the ECMA376 was opened 441 00:36:12,967 --> 00:36:19,047 through Numbers or meetings as it becomes an IEC standard 442 00:36:19,047 --> 00:36:25,267 the same as OASIS the open document ends up being an IEC standard 443 00:36:25,267 --> 00:36:29,617 Because to them also you are interested that are down here sector 444 00:36:29,964 --> 00:36:37,404 that arrives up here and everyone knows at the end what is its IEEE technology 445 00:36:37,404 --> 00:36:41,404 that is an American organization as they know internationally everything 446 00:36:41,404 --> 00:36:45,404 is said although this down here could be up here Because 447 00:36:45,407 --> 00:36:49,407 also it is achieved that software engineering that its norm ends up being 448 00:36:49,407 --> 00:36:54,427 an international standard will sound strange but this is very important 449 00:36:55,186 --> 00:37:00,506 it is very important that to date ISO EC y AENOR 450 00:37:00,506 --> 00:37:04,226 let's say the acquaintances are negotiating contracts with 451 00:37:04,226 --> 00:37:08,486 all of them so that all their rules as far as possible reach 452 00:37:08,486 --> 00:37:11,976 and spread internationally and are recognized 453 00:37:17,049 --> 00:37:23,469 Then in summary this would be the part of the talk because 454 00:37:23,469 --> 00:37:25,889 I am more interested in the questions 455 00:37:28,313 --> 00:37:32,313 I want you to know that the rules are not nonsense 456 00:37:32,903 --> 00:37:37,243 those who are involved in normalization do not do it for the sake of art 457 00:37:38,306 --> 00:37:43,276 they do to introduce their technology Aenor for example does 458 00:37:43,276 --> 00:37:47,727 a very important work for the Spanish and European industry 459 00:37:47,856 --> 00:37:54,316 facilitating regulation UNE the Latin American countries 460 00:37:56,157 --> 00:38:00,157 very much despite I look at the camera because I sell them 461 00:38:00,157 --> 00:38:05,297 but I have to understand, it is more important for you than the technology 462 00:38:05,297 --> 00:38:08,662 of the norms UNE that for that you have fought in 463 00:38:08,662 --> 00:38:13,272 Geneva in Brussels in Japan and in 20000 places of the world 464 00:38:13,899 --> 00:38:17,479 that technology that are in the standards unites that are European standards 465 00:38:17,479 --> 00:38:21,899 And that they are ISO and EC standards we will give it somehow 466 00:38:22,260 --> 00:38:25,330 to the countries that we can in this case thanks 467 00:38:25,330 --> 00:38:28,750 to the Latin American language so that when you want to sell 468 00:38:28,750 --> 00:38:33,110 there it is that they have adopted the AENOR standard because 469 00:38:33,113 --> 00:38:38,713 well this rule is now the norm Colombian or I make it Ecuadorian standard 470 00:38:38,713 --> 00:38:42,853 or even make it Brazilian standard that the language is not exactly the same 471 00:38:43,208 --> 00:38:47,208 that is fundamental for that reason the norms are transfer of technology 472 00:38:47,208 --> 00:38:50,268 the one that writes the norm has capacity to transfer 473 00:38:50,268 --> 00:38:52,548 to the whole world and to sell in the whole world 474 00:38:53,598 --> 00:38:57,598 that they know that it is the most important of the norms they are not nonsense 475 00:38:58,554 --> 00:39:03,484 Then if you have innovative technology try as soon as possible 476 00:39:03,581 --> 00:39:07,581 to introduce a rule and get sold around the world and 477 00:39:08,560 --> 00:39:14,710 now I guess someone will ask me the patent question but I have it prepared 478 00:39:16,140 --> 00:39:21,060 Have we met goals? Who sees that he has not fulfilled that 479 00:39:21,060 --> 00:39:27,728 I raise my hand I am not going to do anything and all are experts in rules 480 00:39:29,165 --> 00:39:33,165 I do not believe it and I took 15 years to find out 481 00:39:39,795 --> 00:39:40,745 Yes, sure? 482 00:39:43,290 --> 00:39:51,380 You are a shy little eh as this was all good there is much more 483 00:39:51,380 --> 00:39:56,750 but I want you to ask me or if it is not typical the teacher 484 00:39:56,750 --> 00:39:57,950 is the one who asks the first question 485 00:39:58,914 --> 00:40:02,914 Subtitled by Alfredo Hernandez