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Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:09.24,0:00:13.66,Default,,0000,0000,0000,,In 2013, riding the wave\Nof Google Flu Trends,
Dialogue: 0,0:00:13.66,0:00:15.51,Default,,0000,0000,0000,,our research group found
Dialogue: 0,0:00:15.51,0:00:20.42,Default,,0000,0000,0000,,that Google search queries from Thailand\Ncould actually be predictive
Dialogue: 0,0:00:20.42,0:00:24.57,Default,,0000,0000,0000,,of the number of cases\Nof malaria in Thailand.
Dialogue: 0,0:00:25.42,0:00:28.49,Default,,0000,0000,0000,,But what would happen\Nwhen we looked a little bit closer
Dialogue: 0,0:00:28.49,0:00:30.88,Default,,0000,0000,0000,,is we found that some of the key queries
Dialogue: 0,0:00:30.88,0:00:34.91,Default,,0000,0000,0000,,that were matching what happened\Nin terms of the number of cases,
Dialogue: 0,0:00:34.91,0:00:39.46,Default,,0000,0000,0000,,actually had to do with\Nmicroscopes and not malaria.
Dialogue: 0,0:00:39.77,0:00:43.38,Default,,0000,0000,0000,,People were searching about\Nthe function of a microscope
Dialogue: 0,0:00:43.38,0:00:46.58,Default,,0000,0000,0000,,or about different components\Nof a microscope.
Dialogue: 0,0:00:46.58,0:00:49.23,Default,,0000,0000,0000,,So what is the moral of this story?
Dialogue: 0,0:00:49.45,0:00:54.24,Default,,0000,0000,0000,,Well, more data can be good,\Npredictive, real-time,
Dialogue: 0,0:00:54.24,0:00:57.28,Default,,0000,0000,0000,,but if we actually want\Nto understand what's happening,
Dialogue: 0,0:00:57.28,0:00:59.54,Default,,0000,0000,0000,,we have to look a little closer.
Dialogue: 0,0:00:59.54,0:01:02.71,Default,,0000,0000,0000,,In this case, we had\Nlaboratory technicians
Dialogue: 0,0:01:02.71,0:01:04.77,Default,,0000,0000,0000,,who were using microscopes
Dialogue: 0,0:01:04.77,0:01:08.40,Default,,0000,0000,0000,,to actually diagnose malaria\Nfrom blood smears
Dialogue: 0,0:01:08.40,0:01:11.40,Default,,0000,0000,0000,,or the ones who are doing\Na lot of the googling
Dialogue: 0,0:01:11.40,0:01:13.65,Default,,0000,0000,0000,,and when there are more cases of malaria,
Dialogue: 0,0:01:13.65,0:01:17.11,Default,,0000,0000,0000,,we saw more Google searches\Nabout microscopes.
Dialogue: 0,0:01:17.11,0:01:19.97,Default,,0000,0000,0000,,Is this something that's only relevant
Dialogue: 0,0:01:19.97,0:01:23.45,Default,,0000,0000,0000,,to the world of global public health,\Nor research, and academia?
Dialogue: 0,0:01:23.45,0:01:25.08,Default,,0000,0000,0000,,Actually no.
Dialogue: 0,0:01:25.08,0:01:29.47,Default,,0000,0000,0000,,This concept is affecting us,\Neach one of us, every day.
Dialogue: 0,0:01:30.19,0:01:33.29,Default,,0000,0000,0000,,That's because we're\Nin this new knowledge society.
Dialogue: 0,0:01:33.29,0:01:36.91,Default,,0000,0000,0000,,So what does the knowledge\Nsociety even mean?
Dialogue: 0,0:01:36.91,0:01:41.25,Default,,0000,0000,0000,,We can look to technical definitions\Nwhich talk about
Dialogue: 0,0:01:41.25,0:01:45.46,Default,,0000,0000,0000,,when an economy is more driven\Nby knowledge than previously
Dialogue: 0,0:01:45.47,0:01:49.22,Default,,0000,0000,0000,,such as things by agriculture\Nor other industries.
Dialogue: 0,0:01:49.23,0:01:55.26,Default,,0000,0000,0000,,But actually, each one of us is facing\Nthis giant change on everyday basis.
Dialogue: 0,0:01:55.26,0:01:59.60,Default,,0000,0000,0000,,This is what we're seeing:\Nsocial media posts from our friends,
Dialogue: 0,0:01:59.60,0:02:03.47,Default,,0000,0000,0000,,2477 breaking news on the television,
Dialogue: 0,0:02:03.47,0:02:07.34,Default,,0000,0000,0000,,emails from our mom\Nabout bananas that can cure cancer,
Dialogue: 0,0:02:08.22,0:02:12.39,Default,,0000,0000,0000,,rankings about where we should potentially\Nsend our children to school,
Dialogue: 0,0:02:12.39,0:02:15.44,Default,,0000,0000,0000,,TEDx talks from all around the world.
Dialogue: 0,0:02:15.44,0:02:18.34,Default,,0000,0000,0000,,So how do we manage to use\Nall of this information
Dialogue: 0,0:02:18.34,0:02:20.31,Default,,0000,0000,0000,,we're being bombarded with?
Dialogue: 0,0:02:20.32,0:02:24.29,Default,,0000,0000,0000,,How do we make our journey\Nthrough the knowledge society?
Dialogue: 0,0:02:24.30,0:02:30.42,Default,,0000,0000,0000,,How do we turn data\Ninto information, into knowledge?
Dialogue: 0,0:02:30.42,0:02:33.87,Default,,0000,0000,0000,,Previously, this was\Na lot more straightforward
Dialogue: 0,0:02:33.87,0:02:37.04,Default,,0000,0000,0000,,when we had a more\Nhierarchical system of things;
Dialogue: 0,0:02:37.04,0:02:40.02,Default,,0000,0000,0000,,for example, if I wanted\Nto look up something,
Dialogue: 0,0:02:40.02,0:02:42.63,Default,,0000,0000,0000,,there was one encyclopedia I could go to;
Dialogue: 0,0:02:43.14,0:02:45.100,Default,,0000,0000,0000,,if I wanted to ask\Na health related question,
Dialogue: 0,0:02:45.100,0:02:49.57,Default,,0000,0000,0000,,I would just wait\Nand talk to my doctor or nurse.
Dialogue: 0,0:02:49.57,0:02:54.90,Default,,0000,0000,0000,,But now, if I want to look up something,\NI can go to Wikipedia, I can go to Google;
Dialogue: 0,0:02:54.90,0:02:56.85,Default,,0000,0000,0000,,if I have a health-related question,
Dialogue: 0,0:02:56.85,0:03:01.22,Default,,0000,0000,0000,,you or I can just,\Nright at home, access WebMD
Dialogue: 0,0:03:01.22,0:03:06.16,Default,,0000,0000,0000,,and learn about common symptoms\Nand treatments for different conditions.
Dialogue: 0,0:03:07.81,0:03:13.04,Default,,0000,0000,0000,,We actually made use of this\Nreal-time and accessible features
Dialogue: 0,0:03:13.04,0:03:15.08,Default,,0000,0000,0000,,of the new knowledge society
Dialogue: 0,0:03:15.08,0:03:17.06,Default,,0000,0000,0000,,through our project "Go Viral"
Dialogue: 0,0:03:17.06,0:03:20.14,Default,,0000,0000,0000,,in which we were able to get\Na more comprehensive sense
Dialogue: 0,0:03:20.14,0:03:23.62,Default,,0000,0000,0000,,of what's happening in terms\Nof disease in the community,
Dialogue: 0,0:03:23.62,0:03:27.66,Default,,0000,0000,0000,,so by connecting individuals\Nthrough Internet and their mobile tools,
Dialogue: 0,0:03:27.66,0:03:33.48,Default,,0000,0000,0000,,we can actually understand who is sick\Nand also what types of viruses they have
Dialogue: 0,0:03:33.48,0:03:38.61,Default,,0000,0000,0000,,rather than just waiting for information\Nfrom doctors offices and hospitals,
Dialogue: 0,0:03:38.61,0:03:42.16,Default,,0000,0000,0000,,which might generally capture\Nonly the most severe cases
Dialogue: 0,0:03:42.16,0:03:47.04,Default,,0000,0000,0000,,and those who are able to access\Nthese in healthcare institutions.
Dialogue: 0,0:03:48.18,0:03:52.93,Default,,0000,0000,0000,,But alongside all of these benefits,\Nof course, there are challenges.
Dialogue: 0,0:03:52.93,0:03:56.61,Default,,0000,0000,0000,,It's a two-sided coin, like many things.
Dialogue: 0,0:03:56.61,0:04:01.21,Default,,0000,0000,0000,,While we have real-time,\Ngeo-location. high-resolution.
Dialogue: 0,0:04:01.21,0:04:03.84,Default,,0000,0000,0000,,The ability to capture\Nour daily footprints,
Dialogue: 0,0:04:03.84,0:04:07.44,Default,,0000,0000,0000,,we now also have challenges of privacy.
Dialogue: 0,0:04:07.44,0:04:10.21,Default,,0000,0000,0000,,Here we have access to diverse opinions,
Dialogue: 0,0:04:10.21,0:04:14.32,Default,,0000,0000,0000,,but that can also lead to what some dubbed\N"the post-facts society,"
Dialogue: 0,0:04:14.32,0:04:18.34,Default,,0000,0000,0000,,where we have a lot of opinions\Ngoing around with no evidence.
Dialogue: 0,0:04:18.34,0:04:21.65,Default,,0000,0000,0000,,We can also have\Nmajor gaps in our knowledge
Dialogue: 0,0:04:21.65,0:04:24.66,Default,,0000,0000,0000,,by only being centered on certain sources.
Dialogue: 0,0:04:26.71,0:04:28.70,Default,,0000,0000,0000,,But this is not a new problem.
Dialogue: 0,0:04:28.70,0:04:31.97,Default,,0000,0000,0000,,Scientists have been looking\Nat and assessing information
Dialogue: 0,0:04:31.97,0:04:34.37,Default,,0000,0000,0000,,for centuries, if not longer,
Dialogue: 0,0:04:34.37,0:04:37.46,Default,,0000,0000,0000,,so there are a few themes\Nthat we might be able to learn
Dialogue: 0,0:04:37.46,0:04:39.41,Default,,0000,0000,0000,,from how they accomplish this
Dialogue: 0,0:04:39.42,0:04:42.25,Default,,0000,0000,0000,,then we can incorporate\Ninto our daily lives.
Dialogue: 0,0:04:42.97,0:04:47.98,Default,,0000,0000,0000,,One of them is critical thinking,\Nassessing content and being critical of it
Dialogue: 0,0:04:47.98,0:04:49.61,Default,,0000,0000,0000,,instead of getting satisfied
Dialogue: 0,0:04:49.61,0:04:54.31,Default,,0000,0000,0000,,with just a superficial snapshot\Nor a bit of information.
Dialogue: 0,0:04:54.89,0:04:57.86,Default,,0000,0000,0000,,Another is references and sources -
Dialogue: 0,0:04:57.86,0:05:02.71,Default,,0000,0000,0000,,actually looking at why something\Nis being said, from every source,
Dialogue: 0,0:05:02.71,0:05:06.53,Default,,0000,0000,0000,,instead of just accepting\Nor dismissing content
Dialogue: 0,0:05:06.53,0:05:09.65,Default,,0000,0000,0000,,based on the name or words from.
Dialogue: 0,0:05:09.65,0:05:12.11,Default,,0000,0000,0000,,Finally, data and research -
Dialogue: 0,0:05:12.11,0:05:15.44,Default,,0000,0000,0000,,looking towards evidence\Nfor what is being said
Dialogue: 0,0:05:15.44,0:05:18.59,Default,,0000,0000,0000,,instead of simply accepting every opinion.
Dialogue: 0,0:05:19.69,0:05:21.98,Default,,0000,0000,0000,,These are all great things in theory,
Dialogue: 0,0:05:21.98,0:05:24.23,Default,,0000,0000,0000,,but it's not an easy problem.
Dialogue: 0,0:05:24.23,0:05:27.82,Default,,0000,0000,0000,,There's not a list of five websites\Nwe can always go to
Dialogue: 0,0:05:27.82,0:05:32.03,Default,,0000,0000,0000,,and numbers and types of information\Nare always growing.
Dialogue: 0,0:05:32.40,0:05:36.60,Default,,0000,0000,0000,,How do we translate this into\Nour daily lives; some of this theory?
Dialogue: 0,0:05:38.16,0:05:42.16,Default,,0000,0000,0000,,One approach is that we can assess\Nwhat our values are
Dialogue: 0,0:05:42.16,0:05:46.16,Default,,0000,0000,0000,,and then let that guide what we do\Nand keep us centered
Dialogue: 0,0:05:46.16,0:05:49.72,Default,,0000,0000,0000,,just like these whirling dervishes\Nhave to keep centered on something
Dialogue: 0,0:05:49.73,0:05:51.99,Default,,0000,0000,0000,,in order to keep going around.
Dialogue: 0,0:05:52.23,0:05:56.11,Default,,0000,0000,0000,,So for example, this can take\Na lot of different approaches.
Dialogue: 0,0:05:56.11,0:06:00.61,Default,,0000,0000,0000,,One: do we really want\Nto accept diverse opinions?
Dialogue: 0,0:06:00.61,0:06:03.15,Default,,0000,0000,0000,,If so, do we assess what we have
Dialogue: 0,0:06:03.15,0:06:07.15,Default,,0000,0000,0000,,and actively search out information\Nthat we might be missing?
Dialogue: 0,0:06:07.54,0:06:10.53,Default,,0000,0000,0000,,What do we want to do\Nwith all this information?
Dialogue: 0,0:06:10.53,0:06:14.22,Default,,0000,0000,0000,,Do we want to achieve\Nmonetary gain and sell things,
Dialogue: 0,0:06:14.22,0:06:18.22,Default,,0000,0000,0000,,or do we also want to be open\Nto helping people or other outcomes?
Dialogue: 0,0:06:18.95,0:06:21.45,Default,,0000,0000,0000,,Finally, do we want to take responsibility
Dialogue: 0,0:06:21.45,0:06:24.73,Default,,0000,0000,0000,,for what we share as part\Nof the knowledge society
Dialogue: 0,0:06:24.73,0:06:27.63,Default,,0000,0000,0000,,and take that time\Nto look through content
Dialogue: 0,0:06:27.63,0:06:30.20,Default,,0000,0000,0000,,that we're actually sourcing
Dialogue: 0,0:06:30.20,0:06:34.20,Default,,0000,0000,0000,,instead of just passing the buck\Nand hitting 'Send' on the next email.
Dialogue: 0,0:06:35.13,0:06:37.84,Default,,0000,0000,0000,,So this is not a TEDx talk\Nwith all the answers.
Dialogue: 0,0:06:37.84,0:06:41.84,Default,,0000,0000,0000,,It's not sexy, I don't have\Nthree lessons, lifelong lessons for you.
Dialogue: 0,0:06:41.84,0:06:45.20,Default,,0000,0000,0000,,But hopefully, we showed\Nhow you and I are actually part
Dialogue: 0,0:06:45.20,0:06:48.82,Default,,0000,0000,0000,,of this knowledge society\Nevery minute of every day.
Dialogue: 0,0:06:48.82,0:06:51.03,Default,,0000,0000,0000,,We're the ones that make it up.
Dialogue: 0,0:06:51.29,0:06:53.99,Default,,0000,0000,0000,,This talk will hopefully inspire you
Dialogue: 0,0:06:53.99,0:06:57.02,Default,,0000,0000,0000,,to think about how you want\Nto make that journey.
Dialogue: 0,0:06:57.02,0:06:58.32,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:06:58.32,0:06:59.62,Default,,0000,0000,0000,,(Applause)