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It's 1878.

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Sir Francis Galton
gives a remarkable talk.

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He's speaking to the Anthropologic
Instisitute of Great Britain and Ireland.

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Known for his pioneering work
in human intelligence,

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Dalton is a brilliant polymath.

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He's an explorer,

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and antrhopologist,

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a sociologist,

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a psychologist,

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and a statistician.

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He's also a Eugenist.

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In this talk,

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he presents a new technique

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by which he can combine photographs
and produce composite portraits.

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This technique could be used
to characterize different types of people.

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Dalton thinks that if he combines
photographs of violent criminals,

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he will discover the face of criminality.

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But to his surprise,

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the composite portrait that he produces

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is beautiful.

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Galton's surprising finding
raises deep questions.

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What is beauty?

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Why do certain configurations of line
and color and form excite us so?

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For most of human hisotiry,

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these questions have been approached
using logic and speculation,

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but in the last few decades,

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scientists have addressed
the question of beauty

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using ideas from evolutionary psychology
and tools of neuroscience.

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We're beginning to glimpse
the why and the how of beauty,

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at least in terms of what it means
for the human face and form.

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And in the process,

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we're stumbling upon some surprises.

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When it comes to seeing
beauty in each other,

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while this decision is certainly
subjective for the individual,

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it's sculpted by factors that contribute
to the survival of the group.

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Many experiments have shown

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that a few basic parameters contribute
to what makes a face attractive.

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These include averaging, symmetry
and the effects of hormones.

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And let's take each one of these in turn.

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Galton's finding

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that composite or average faces
are typically more attractive

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than each individual face
that contributes to the average

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has been replicated many times.

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This laboratory finding fits
with many people's intuitions.

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Average faces represent the central
tendencies of a group.

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People with mixed features
represent different populations,

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and presumably harbor
rare genetic diversity

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and adaptibility to the environment.

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Many people find
mixed-race individuals attractive

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and inbred families less so.

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The second factor that contributes
to beauty is symmetry.

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People generally find symmetic faces
more attractive than asymmetic ones.

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Developmental abnormalities
are often associated with asymmetries,

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and in plants, animal and humans,

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asymmetries often arise
from parasitic infections.

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Symmetry it turns out,

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is also an indicator of health.

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In the 1930s,

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a man named MAximallian Fector Rowis

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recognized the importance
of symmetry for beauty

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when he designed the beauty micrometer.

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With this device,

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he could measure minor, asymmetric flaws

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which he could then make up for
with products he sold from his company,

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named brilliantly after himself:

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Max Factor,

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which as you know is one of the world's
most famous brands for makeup.

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The third factor that contributes
to facial attractiveness

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is the effect of hormones.

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And here, I need to apologize
for confining my comments

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to heterosexual norms.

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But estrogen and testosterone
play important roles

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in shaping features
that we find attractive.

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Estrogen produces features
that signal fertility.

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Men typically find woman attractive

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who have elements of both
youth and maturity.

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A face that's too baby-like might
mean that the girl is not yet fertile,

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so men find women attractive

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who have large eyes, full lips
and narrow chins

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as indicators of youth,

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and high cheekbones as an
indicator of maturity.

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Now, testosterone produces features
that we regard as typically masculine.

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These include heavier brows,

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thinner cheeks

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and bigger, squared-off jaws.

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But here's a fascinating irony.

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In many species,

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if anything,

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testosterone suppresses the immune system.

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So the idea that testosterone-infused
features are a fitness indicator

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doesn't really make a whole lot of sense.

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Here, the logic is turned on its head.

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Instead of a fitness indicator,

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scientists invoke a handicap principle.

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The most commonly cited
example of a handicap


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is a peacock's tail.

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This beautiful but cumbersome tail
doesn't exactly help the peacock

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avoid predators and approach peahens.

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Why should such an extravagant
appendage evolve?

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Even Charles Darwin,

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in an 1860 letter to Asa Gray wrote

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that the sight of the peacock's tail
made him physcially illl.

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He couldn't explain it with his
theory of natural selection,

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and out of this frustration,

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he developed a theory of sexual selection.

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On this account,

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the display of the peacock's tail
is about sexual enticement,

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and this enticement means
that it's more likely

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that the peacock will mate
and have offspring.

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Now, the modern twist on this
display argument

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is that the peacock is also
advertising its health to the peahen.

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Only especially fit organisms
can afford to divert resources

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to maintaining such
an extravagant appendage.

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Only espeically fit men can afford
the price that testorone levies

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on their immune system.

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And by anaology,

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think of the fact that only very
rich men can afford

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to pay more than $10,000 for a watch
as a display of their financial fitness.

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Now, many people hear these kinds
of evoulutionary claims

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and think they mean that we somehow
are unconciously seeking mates

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who are healthy,

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and I htink this idea
is probably not right.

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Teenagers and young adults are not
exactly known for making decisions

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that are predicated on health concerns.

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But they don't have to be,

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and let me explain why.

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Imaging a population in which people
have three different types of preferences:

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for green, for orange and for red.

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From their point of view,

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their preferences have nothing
to do with health,

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they just like what they like.

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But if it were also the case

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that these preferences are associated
with the different likelihood

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of producing offspring,

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let's say in a ration of three
to two to one,

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then in the first generation,

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there would be three greens
to two organges to one red,

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and in each subsequent generation,

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the proportion of greens increase

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so that intention rations 98 percent
of this population has a green preference.

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Now, scientists coming in
and sampling this population

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disover that green
preferences are universal,

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so the point about this little
abstract example

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is that while preferences for
specific phsyical features

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can be arbitrary for the individual,

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if those features are hertiable

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and they are associated
with a reproductive advangtage,

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over time,

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they become universal for the group.

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So what happens in the brain
when we see beautiful people?

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Attractive faces activate parts of our
visual cortex in the back of the brain.

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An area called the [fusiform gyrus]


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that is especially attuned
to processing faces,

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and an adjacent area called
the lateral occipidal complex

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that is especially attuned
to processing objects.

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In addition,

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attractive faces activate parts
of our reward and pleasure centers

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in the front and deep in the brain,

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and these include areas that have
complicated names,

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like the ventral staiatum,

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the orber frontal cortex

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and the ventrimedial prefontol cortex.

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Our official brain that is attuned
to processing faces

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interacts with our pleasure centers

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to underpin the experience of beauty.

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Amazingly, while we all
engage with beauty,

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without our knowledge,

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beauty also engages us.

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Our brains respond to attractive faces
even when we're not thinking about beauty.

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We conducted an experiement in which
people saw a series of faces,

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and in one condition,

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they had to decide if a pair of faces
were the same or a different person.

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Even in this condition,

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attractive faces drove neural activity
robustly in their visual cortex

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despite the fact that they were thinking
about a person's identity

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and not their beauty.

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Another group similarly found
automatic responses to beauty

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within our pleasure centers.

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So taken together,

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these studies suggest that our brain
automatically responds to beauty

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by linking vision and pleasure.

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These beauty detectors,

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it seems,

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ping ever time we see beauty
regardless of whatever else

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we might be thinking.

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We also have a beauty is good stereotype
embedded in the brain.

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Within the orber frontal cortex,

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there's overlapping neaural activity
in response to beauty and to goodness,

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and this happens even when people
aren't expllicitly thinking

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about beauty or goodness.

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Our brains seem to reflexively
associate beauty and good.

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And this reflexive association may be
the biologic trigger

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for the many social effects of beauty.

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Attractive people receive all kinds
of advantages in life.

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They're regarded as more intelligent,

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more trustworthy,

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they're given higher pay
and lesser punishments,

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even when such judgments
are not warranted.

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These kinds of observations reveal
beauty's ugly side.

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In my lab,

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we recently found that people with minor
facial anomalies and disfigurements

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are regarded as less good, less kind,

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less intelligent, less competent
and less hardworking.

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Unfortunately, we also have
a disfigured-is-bad stereotype.

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This stereotype is probably
exploited and magnified

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by images in the popular media

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in which facial disfigurement
is often used as a shorthand

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to make someone a villianous character.

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We need to undersand
these kinds of implicit biases

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if we are to overcome them,

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and aim for a society in which
we treat people fairly,

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based on their behavior and not
on the happenstance of their looks.

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Let me leave you with one final thought.

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Beauty is a work in progress.

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The so-called universal
attributes of beauty

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were selected for --

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during the almost two million
years of the [plystascne?]

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Life was nasty, brutish
and a very long time ago.

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The selection criteria for reproductive
success from that time

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doesn't really apply today.

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For example,

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death by parasite is not one
of the top ways that people die,

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at least not in the
technologically-developed world.

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From antibiotics to surgery,

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birth control to invitrofertilization,

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the filters for reproductive
success are being relaxed,

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and under these relaxed conditions,

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preference and trait
combinations are free to drift

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and become more variable.

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Even as we are profoundly
effecting our environment,

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modern medicine and technological
innovation is profoundly effecting

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the very essence of what
it means to look beautiful.

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The universal nature of beauty is changing

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even as we're changing the universe.

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Thank you.

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(Applause)