James Charles, a name so chilling
that it requires a trigger warning.
Trigger warning: James Charles.
You can say a lot of things about
James Charles.
Most of them are bad.
Like, really bad.
But objectively, he is one of the most
well-known
influencers from the last 10 years.
And because of how much exposure
and business success he saw
over the years,
James Charles is truly somebody who
could have had it all
if only he wasn't a piece of shit.
If you're watching this video, odds are
you've heard of James,
or you've at least heard of his infamy.
You may have had the petrifying
experience
of seeing his BBL or hearing him say
"Hi sisters!"
This guy's digital footprint has
some of the funniest
and grossest shit I have ever seen.
Because as we'll get into, he is a massive
creepo, freako,
womp womp.
It is quite a tale.
So allow me to take you on an Unhinged
James Charles Deepdive.
James Charles (or James Charles
Dickinson)
was born on May 3rd, 1999 in Bethlehem,
New York.
And he is Emily Dickinson's third cousin
twice removed -
ignore that, it was a lie, I just lied.
In 2010, at the age of 11, he started his
very first YouTube channel called
JaysCoding.
This channel mostly consisted of him
covering songs like
"Pumped Up Kicks".
♫ "You better run, better run
faster than my bullet." ♫
"Before He Cheats" by Carrie Underwood.
♫ "Carved my name
into his leather seats." ♫
But most notably, this
"It Will Rain" cover
where he's wearing this wolf hat.
♫ "- morphine at my door." ♫
And although these childhood videos are
wholesome,
this would be the start
of a very troubling
pattern of him
singing unprompted.
Although my personal favorite video
that I found on JaysCoding
was this six-second upload of just
a image of an eye.
Like, bro really uploaded an
image to YouTube,
and that is so of the time.
But in 2015, he would launch his second
and main channel
that we know today as James Charles.
And this is where he started uploading
makeup tutorials, such as
serpent makeup tutorial and
Snapchat Galaxy makeup tutorial.
And as you can see, none of these look
particularly good.
In fact, they're pretty bad,
but I assure you
everyone's makeup looked
really bad in 2015,
so that really means nothing I guess.
But he was gaining a really decent
audience from posting these tutorials.
But the inciting incident, the
catalyst that would launch
James Charles' career, happened in
September of 2016.
And this moment would have irreversible
repercussions on society and the Internet.
James was 17 years old at this point,
and he had just taken his senior photos,
which came out fugly according to him.
And so he hired the school
photographer to come back
and let him retake the pictures
with his ring light.
And as you can see here, his highlight is
definitely going off,
his brows have a good
Roblox look to them.
However, where I draw the line is
that man bun.
What the f**k?
Anyways, his friend convinces
him to post these
new glamorous pictures online
and they go extremely viral.
Like, this picture of James
was being shared
so much that CoverGirl noticed it.
And that is how he became the world's
first male CoverGirl.
Now because this was 2016, it stirred
controversy amongst conservatives.
And, you know, of course it did
because it's CoverGirl, not "CoverDong".
Seriously, though, I found this
old Twitter thread
where people are just bitching about this
like there's no tomorrow.
A great example is this one:
reads tweet.
There's also this one where
a woman compares
James being on CoverGirl to a white
person doing blackface.
Um... Nurse, she's out again!
Anyways, outisde of these randos making
a stink out of it,
this opened up a lot of opportunities
for James.
I mean, he went on Ellen, I guess that's
not that impressive, though.
As I mentioned in the Jojo Siwa video, you
could literally fart into a bucket
and somehow make it on Ellen at this
point in time.
And as his fame was escalating,
he did his first-ever fan meet.
Only 50 people showed up to this event,
and one of the videos that was taken there
was turned into a meme because at
some point James just sat down on the
ground and started singing.
♫ Bring me a little water now!
Bring me little water, Sylvie!♫
I don't know what my favorite part about
this meme is. It might be
the Snapchat caption that says "f**k it up"
which insinuates that he's doing a good
job singing right now.
Or it could be the fact that he raises
his finger up as if he's hitting those
high notes.
This was, of course, the very first time
that he was turned into a meme,
but it's certainly would not be the last.
This same year, James did a CoverGirl
promotion with Zendaya,
and oh my God, this has gotta be
one of the most unintentionally funny
videos I've ever seen.
So this video that they're doing is a
challenge to see what makeup
looks they could come up with in the
span of 5 minutes.
And so they're both in a rush and trying
to showcase these CoverGirl
products along the way.
And about 30 seconds in, James gets
befuddled and just starts
copying Zendaya and then acts like
everything he's doing was his idea.
- "I used it on my inner corner."
- "Same."
(Huh??)
- "I used this as a base for the blue."
- "Yeah, same."
And not only this,
the end result is so bad,
she absolutely ate him up, I can't
believe this video exists.
These two people should not exist in the
same universe.
James would soon also start doing collabs
with massive YouTubers like Tana Mongeau,
Joey Graceffa, and even
non-YouTubers like Maddie Ziegler.
However, he would soon find himself in his
very first controversy, and that is the
"Ebola" tweet.
On Febuary 16, 2017, James writes:
reads tweet.
So obviously this is very out of touch
and just kind of assumes that Africa is
like a diseased-riddled area,
and so people were not happy about this.
And so the very same day he
did his first public apology ever.
He wrote:
reads tweet.
And people definitely still thought James
was racist for, like, a good month
after this.
But the discourse got completely
overshadowed by the events of
March 5th, 2017, which was the birth of
Flashback Mary.
So what happened was that
James was at an event
and he had WAY too much
powder on his face,
and so when they took this picture of him,
it caused a flashback that gave him this,
like, ghostly, ghoulish, sinister
SCP look to him.
And the internet was immediately
obsessed with this.
Like, this is definitely one of the
biggest memes that has hit the Internet.
Ask anyone, ask your grandma,
ask your
local pastor, they know
Flashback Mary.
The main comparison that was being made
to James was of this spider from-
what is this show called?
It's called Miss Spider's
Sunny Patch Friends.
Like, I can't express to you
how many times
I've seen this image against my will,
I wish I could permaban it from my brain.
Something a little disappointing about
this meme, though, is that the
widespread image of Flashback
Mary is not the real one.
This is the real one, and I will say, the
flashback is still really bad,
but whoever edited this picture
just made it 70 times worse.
An interesting artifact of the time that I
found was this Redbubble page
that just exclusively sells Flashback Mary
furniture, such as clocks and pillows.
I really don't understand Redbubble,
people will just sell
tych-fck-ehchk-ANYTHING there.
Anyways, though, speaking of James
Charles' foundation, he does not
know how to match that shit.
Like, there's entire compilations
of him doing just that.
And in this video specifically, he
describes himself as having
warm undertones.
"GASP. That looks like it could be
such a good match for me,
everyone is convinced that my skintone
is, like, not warm."
Girl, you are PINK! You are PINK!
I think the funniest part about all
of this, though, is that he
literally has a YouTube video trying,
like, 40 different foundation shades, and
in the end he still chooses the wrong one.
Side note, though, another James
Charles-ism is that he chronically misuses
Facetune, especially in this era.
And to be fair, he's never hid that he
uses Facetune, but it just looks so bad
that I don't understand why he continues
to do it. Like, when I see these pictures,
I get uncanny valley, Russian
Sleep Experiment, creepypasta vibes.
Moving on, though, we have the "It"
debacle of 2017.
Now, the It debacle began on September
7th when James tweeted about
how he was gonna go see It, and
how excited he was about it.
But literally five minutes into the movie,
he started tweeting about how bad
it was, which, of course, is just nutty
because how have you already
decided that
you don't like the movie, and it's only
been five minutes?
And, like, why are you even on your phone?
About thirty minutes later,
James tweets again,
and this time, he says:
reading tweet.
Both of these tweets annoyed people for
obvious reasons.
Like, he's just been texting the entire
movie.
It doesn't even sound like he's been
watching it to know if it's bad!
And so in response to all the people
questioning why he's doing this,
he writes:
reads tweet.
But then,
Finn Wolfhard replies to one of these
tweets and says:
reads tweet
Granted, at this time, I think Finn was
12 or 13 maybe.
And so James tweets:
reads tweet.
Which sounds like he's accepting the
end of this.
Like, this should be the end of the
conversation.
But instead, he starts backtracking times
3,000, and he says:
reads tweet.
For the next few hours, people on
Twitter would not leave him alone
about why he was texting in the
movie theater.
And so he eventually says:
reads tweet.
And this dug his grave in even more.
Because people were like, "What do you
mean 'everyone does it,'
like, everyone does not do that!"
Personally, as an AMC Stubs member,
this pains me.
Follow me on Letterboxd so I can
feel important.
But this caused people to start doing
polls about whether or not people
actually texted people during movies.
And the results were, of course,
overwhelmingly NO.
No they do not!
And again, this should've been the end of
the conversation, but he just keeps
acknowledging it, and he ends up filming
an apology video in the backseat
of an Uber.
(James talking:) "I want to personally
apologize to Finn and anybody else
involved in the making of the movie It."
And regardless of all of this, a couple
days later, he ended up doing an
It makeup tutorial.
(James doing a Pennywise voice:)
"Hiya, sisters! James Charles
here, and welcome back to my
YouTube channel!"
Which, by the way, the first six
seconds of this video
changed my life for the worse, so I'm
gonna make you see this too.
(dubstep, intense music)
(scream sound effect)
In 2018, the "Sister Squad formed
And this was basically just of long
squad of these four best friends that
consisted of... I mentioned Ethan Dolan,
Grayson Dolan, and of course
James himself. Now Eathan Dolan / Grayson
had a huge Youtube channel that they
have been making videos on since 2014
And James ended up meeting them in late
2017 after he left he left a bunch of very
Questionably, thirsty Tweets on both of
Their Instagrams. These includes comments
Such as "Run me over with that
Motorcycle, daddy". "Choke me with that
Seatbelt, daddy".
And last but not least, " Hit me with that
Stick, daddy".
On June 9, 2018, the first ever "Sister
Squad" video was posted and this
Had a cultural impact like no other
Squad at the time. I don't care what
Anyone says. This is the truth.
The "Sister Squad" was such an
Immediate success and all their videos
Were pretty much just them hanging out.
Each one of the "Sister Squad" videos got
Around 30 million views a piece.
And so, they say that people were
invested.
In this friend's group dynamic
'It would be an understatement.
The most notable dynamics was that of.
Emma and Grayson because it was heavily
theorized that they secretly dating while
fans were constantly speculating them.,
making entire compilations of their
interactions. And secondly was the
dynamic between James and Grayson.
It was pretty much an open secret that
James had a crush on Grayson and there's
entire compilations of him unsuccessfully
flirting with him. And there's
definitely some of the incidents were
preplanned as a joke, but there's
also many that were pretty much very raw.
Very real like you can feel the rejection
in the air like groaning
this is very important to remember when
we get to bisister, so just keep this is
in mind that this group being able to
make millions and millions of views per
video and despite the way they seem so
close in these videos. These two things
have appeared to cause some turmoil
because by February 4th, 2019, Emma
unfollowed all of them and to be fair,
she did unfollow everyone but like six
people and posted on her story that she
had done that for a social media purge.
But to be honest, it doesn't really make
sense because if you are doing a social
media purge I think you still follow your
closest friends and just not anyone else.
So it kinda seemed like a convenient, uh,
excuse. And James Charles's response to
this was this tweet, "I posted a beautiful
makeup look today but you wouldn't know"
In November of 2018, James released his
first ever makeup pallet. And this, of
course, was James X Morphe. Now, let me
tell you, this pallet was extremely
popular at the time. Everyone that I
knew had this, I had this, and it was just
generally really well recieved. So this
new level of entrepreneurship really
brought him up a threshold of passionate
passionate fans. Like he did an appearance
at a Morphe store in Birmingham and
8,000 people showed up to the mall to see
him and it literally caused gridlock
outside of the store, like people were
trapped in their cars. That is how
popular he was at the time. However, it
wouldn't be long until James found himself
in another controversy. Also, oh my god, I
almost forgot to mention that he was
singing unprompted in front of this Morphe
as well.
singing
The 2019 Sisters Tour. So James was doing
a tour across the country and the most
expensive ticket that you could buy to see
him was $500. Which, a lot of people
were quick to call a scam. And he received
a ton of backlash for this. Personally, I
don't think this was a scam because you
were going to get what you paid for. Like,
it says right here what's included with
this. It says, "Exclusive hangout with
James Charles and the other Sister VIPS.
One on one photo with James Charles.
Exclusive Sisters VIP goodie bag. And
exclusive autograph tour laminate. Front
row seats and early access to merchandise
vendors". Okay, that last one is crazy.
Like, if your spending $500, I think you
should get some free merch. In no way do I
feel like this is worth $500 and like, in
my perspective, I would feel like an
asshole to hide a meet and greet with me
behind a $500 paywall. However, if you
really wanted to have all that stuff and
spend $500, that is your business. James
did say that he would try to talk to his
team about lowering the prices, but they
did remain the same. And in case your
wondering what the luxury VIP James
Charles experience was like, there's a
video on YouTube titled, "I PAID $500
TO SING WITH JAMES CHARLES" and it's him
surrounded by a huge group of girls
singing Listen by Beyonce very poorly.
singing
A genuine perk I see for anyone who went
on this tour though, was that they got to
witness the New Rules kick. In real time.
video plays
This became a meme just purely out of
being the perfect storm. People just found
out that some tickets to the tour cost
$500 and then they see this. Poor
singing and poor dancing. And that third
miscellaneous kick, muah.
Let's take a break to talk about something
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us today. And now, back to the video.
Welcome back! Now we're entering the calm
before the storm and what I mean by that
is that we are on the cusp of dramageddon
This is literally April 2019 and no one
had a single clue that the biggest drama
of the internet would ever see what about
to occur. Now, let me introduce to the
central characters of the dramageddon.
Ok, so here we have Tati Westbrook. She
was a beauty guru as well as James'
mentor and close friend. He even referred
to her as a mother figure. As you can see
here, this is James doing Tati's wedding
makeup like that's how like this was how
close they were and prior to these
coming events, Tati had started her own
supplement company in 2018 called Halo
Beauty, and they basically sold like hair
vitamins and skin vitamins, hoopla hoopla.
Enter Jeffree Star. If you don't know who
Jeffree Star is, he's probably in the top
10 worst people on the internet and to
fully explain why that is that would
require like a whole three hour video.
inaudible
he has a very successful makeup company
called "Jeffree Star Cosmetics" and his
channel at this time was massive in the
beauty community. However, not
as massive as James' and side note,
in 2024 he lives on a farm and sells yak
meat. So, there's that. Our last big
dramageddon figure is Shane Dodsen.
Shane is probably also on that top 10 list
of worse people online. Come to think of
it, James is too, but we will cross that
bridge when we get there. What is
important to know now though, is that in
landscape of 2019 YouTube, for some reason
Jane Dodsen, like a respected
documentarian, and he has just done a
documentary series about Jeffree Star.
Looking back on it, these videos were not
good and 60% of them were just like
filler but each and every one of them got
around 30 million views. With that it
mind, this brings us to Coachella 2019.
This is where is all kicks off dude.
During this time, James was "seeing" an
influencer named Gage Gomez. "Seeing" it
in air quotes because it was less of an
actual relationship and more of actual
like bicurious experimental time on Gage's
end, but they were photographed at this
Coachella multiple times, which made fans
start to speculate that James had a
boyfriend. And so, a lot of people began
to tweet James about this and he actually
responded to one of these tweets saying
something along the lines of "No. I'm
sadly still single. I was manipulated by
a conman." I looked everywhere for this
tweet and read it and writing down
every thing it said at this point but
can't find it anymore. So, sources that
trust me. James just subtweeted
that Gage, several times over the
Coachella weekend, including this one
which says, "I'm sitting sobbing in my
hotel room at 8 am and have to be on set
in an hour. This is no one's fault but
my own because my dumbass continues to
go for the same type of insecure cute
boys and it gets me hurt, every single
time. I was started fucking to hate
myself". Tensions are rising. Things are
bubbling up, ok. And the next day of the
festival, James ended up getting mobbed
by fans because for some reason he didn't
have like a VIP ticket which would have
let him in like exclusive spaces to not
be around so many fans. And so, all these
people are running up on him right. He is
like, holy shit, what do I do? And this
led him to text his friend and fellow
beauty guru, Nikita Dragon. And he asked
her for help about the sicky situation.
And so, she connects him to the Sugarbear
Hair Team, because they're had their
own VIP tent space, and they were going
to let James in and in exchange for him
doing just one Sugarbear Hair
ad on his Instagram story and so,
with no other choice, he signs the
contract and gets in that tent. But let
it be known that Sugarbear Hair was a
very popular was a very popular vitamin
brand as in Beauty Vitamins, as in for
your skin and face. A.K.A. a direct
competitor to Tati Westbrook's
brand "Halo Beauty" Dramageddon arrived!
Her story in the making. On April 22,
James posted his contraction obligated ad
on Instagram. Notably, as you can see
here, he's actually promoting their sleep
gummies, not their skin or hair ones. But
he does this and then he gets on a plane
to Australia. For what I am about to say
next, at this point in time Tati
Westbrook is 37 years old and James was
only 19. By the time James landed in
Australia, Tati had already posted
multiple stories of her crying and
saying she feels so betrayed by a close
friend and she had been taken advantage
by somebody she thought she can trust and
she helped so much and it was very
obvious, like that she was talking about
James. Like he literally just posted that
Sugarbear Hair ad so, people added two
plus two together so unbeknownst to James,
thousands and thousands of people had
begun adding him on Twitter, messaging
him on Instagram. People he knew were
sending him messages being like what's
going on with you and Tati. And so, he
gets off the plane, right. He sees this.
He tries to call Tati. He tries to text
her. He tries to call her husband.
Neither of them answers but Tati just
continues to post on Instagram. So, he
decides to just make a public
apology post. So the apology read," I want
to publicly apologize to my close friend
Tati. She has been like a mother to me
since before my first days in this
industry and has given me more love so
important resources and advice that I
could ever ask for. This weekend I did an
Instagram story for sleep vitamins that
I have been taking because the brand helps
me with security when the crowd around me
at Coachella became unsafe. I did not
accept any money for the post. As most
of you know, Tati has a vitamin brand
which I take on a daily basis but at the
moment, I did not think about the
competition, which was a major oversight.
I've supported Tati both online and off
like she has done for me and I am
devastated that I hurt somebody that I
truly love and have endless respect for".
I think the mature thing for 37-year-old
Tati to do after seeing this would be to
just talk to him, but instead she just
continued ignoring him and posting and
posting about this situation and crying
online. And so, a few days later on May 4,
2019, Gabriel Zamora, another beauty guru,
posted this video titled "Makeup and
Opinions". And during this video, he
indirectly talks about the drama going on
between Tati and James, saying that it's
stupid that basically, Tati keeps like
sub tweeting about him but won't
actually say what's going on or just talk
to him and he's honestly so right, like
this 37-year-old woman just implying that
her 19-year-old colleague has done
something awful for days on end but then
refuses to say anything about it
to divulge more information and so
Gabriel concludes this segment of the
video by saying "Girl, go sit on the
internet and talk about it then". And
those words would unknowingly be the
final straw, the final catalyst for the
video that we all know today as the
"Bi sister". "Bi sister" is one of the
most iconic YouTube videos of all time.
Seriously, the cultural impact of this
cannot be minimized. Cannot be silenced.
I still remember where I was when "Bi
Sister" happened. It was a cold, windy
day. On May 10th, 2019, when Tati decided
that she needed to spill the tea "on
James' Charles". This video is insane
from start gulp to finished. It begins
Gabriel Zamora's famous last words, "Girl,
go talk about it on the internet then".
"If you are going to go on the internet
and cry, heavily implied that there is
a horrible human being and everybody can
get what it is. Girl, sit on it and talk
about it then".
Imagine being the person that made this
happened. But there were three major
claims that Tati makes in this video
against James Charles and let's just
tackle them bullet point by bullet point.
First and foremost, she claims that James
purposefully sabotaged her vitamin gummy
business by reorchestrating the Sugarbear
contract. Two, by James' obnoxious and
talks about and bawls.
Three, and the most serious one, is that
he tries to manipulate straight men. But
let's start off with the vitamins. Tati
lists multiple ways in which she
supported James over the years by pouring
over contracts for him, setting up his
Google accent by him even after he tweeted
about Ebola. But despite all this stuff
that she's given him, she claims James
gave her no warning before he posted his
Sugarbear Hair ad, and also that he
actually made the whole Coachella security
thing up like he wasn't getting bombarded
by fans or anything. He just already
planned to do the Sugarbear Hair ad. Her
reasoning is that there is no way that a
company would ever just go out of their
way to give you a contract just like that.
And so, he has to be like and even if
there was a security problem.
Even if he was getting rushed by fans, he
should of simply walked away.
You should have walked away. You should
have held on to your integrity.
You're phony. I know that now.
These are all really interesting things
to say because at the high of James' fame,
I would think that a lot of companies
might want to leap at the opportunity to
work with him. I also kind of love it when.
I am kind of gagged by the way that she
just says "walk away from people mobbing
you."
A lot of people are like were like what
is he supposed to do. It's dangerous.
Like leave. Go home.
Why are you drowning? Just breathe.
Why are you getting cyberbullying?
Walk away from the computer. She goes on
to blame him for potentially losing
thousands and thousands of dollars due
to his Instagram ad. Because nobody is
going to buy two different brands of hair
gummies.
It's not a palette. It's not something
that people buy multiples of.
Then she then contradicts herself by
saying that she doesn't needs ads. She
doesn't want ads and her product is
selling like hotcakes
We're selling like hotcakes. Like I don't
need to at this point. It seems like I
am going on about this first bullet point
for a while. It's because the majority of
the video is actually about the gummy
vitamins. She claims that James said
he couldn't advertise for halo beauty on
his channel because he had too many young
fans watching and he didn't want to like
market them supplements and then so, she's
like "But here you are on your Instagram
story, selling sleep pills to kids which
is whoa That's reached. Mam, these are
melatonin gummies.
Moving on to the fucking balls and
straight allegation section.
Unfortunately, those two things are
interlinked in this video. So that's why
roping them together. That is why I'm not
taking the last one seriously. It's that
Tati has... Tati has done this to me.
Tati claims that James tried to manipulate
a waiter at her birthday dinner into
thinking he was guy. She also claims that
he was saying very loudly explicit things
that he wanted to do to him.
But what was most shocking to her was the
fact that he was willing to talk about
all this in front of her family and his
dumb parents which is why we get the
iconic sucking c*** line.
Sucking and dick and cock. Like
there is a time and you did it at my
birthday dinner.
She claims she told James to leave the
waiter alone and that he was straight.
And in response he said it doesn't
matter. I'm famous. She concludes the
video with talking about some other
vague instances of James trying to
manipulate straight men and James said
the only reason why she's posting this
is because it's a last ditch effort to get
through to him so that he will stop
trying to manipulate and seduce these
straight men. Okay, let me just do a
quick claimer here. I'm going to be
treating the bi-sister allegations as
their own separate thing. Not really
trying to connect them to further
allegations because I feel like that will
get very crazy and twisted and that is
not what I want because a lot of
bisister, as you will see, gets debunked.
Were as in the future. there are actual
victims that James like has deceits
in and like that world intermixing out of
respect. And so, with that in mind, we
need to talk a little bit more about the
elephant in the room with bi-sister and
that is that Tati spent the majority of
video talking about her beef with James,
with the vitamins, but then in the end
claims that she making this video because
of the sexual allegations. Including , but
not limited to sexual harrassment
of the waiter at the restaurant, also
just have to mention it. I don't know
if you noticed this but the Jeffree's
Star Lipsticks but the pudding in the
background of this video. Oh My God!
Move over classic literature writers.
That is the best foreshadowing I've ever
seen. Regardless, the immediate public
response to bi-sister was categorismic.
The video quickly accumulated 30 million
views and a trend sparked within the hour
burning or destroying your James'
murphy palace. There are many of these
compilations. This one alone is 10 minutes
straight of people just destroying their
James' murphy palatte. James Charles'
over party was tranding on Twitter.
My personal memory of this is
going on Snapchat and seeing on
one of my friend's stories that there was
a line out the door at my local
other girls were just returning the
James' palette. I really, really wish I
could have found footage of that because
it contributes to a bigger picture here
and that is, I think, everybody had a
little bit of mass hysteria with this
because I have just never seen people
react in the way people have reacted
to bi-sister. Like people have done other
alleged things that are of equivalent or
worse and we have not seen something like this
happen. Anyways, within all this havoc,
later that night James post an apology
video simply titled "Tati". This is a nine
minute video but I am willing to bet the
actual amount of talking in it is more so
around like four because within it,
James is very clearly jetlagged and
tired like he's whispering. He's talking
really slow.
I am not Tati.
Not only that, he only apologizes
for disrespecting Tati. He doesn't
confirm or deny any other allegations. he
just needs to be more careful of his
relationships in the future in the
public eye. And so, posts and to say that
people um didn't receive it well would be
a flub. it would be a lil flub.
As soon as video dropped, a ton of
channels began to live
streaming. The live sub count of James
Charles losing five thousands and
thousands of subscribers meanwhile,
showing Tati gaining subs. I'm not joking
with you guys when I say, there was
probably like 300 of these channels all
active at once and in the live chat people
were goading them on like a sports event
before terminally online makeup girl look
face. At least partially of these
live sub trackers, James Charles would
become the first Youtuber to lose one
million subscribers in one day. There were
a ton of memes about the Tati apology
video floating around and let's just
say all of the breathing in it did not
help the case.
*breathing
Meanwhile, a ton of people started chiming
in about the situation on Twitter and
even just kind of making things up to
insert themselves into the conversation
because they were do trendy.
For example, the singer Zara Larson posted
this tweet that said
"I'm cackling cause he hit up my
boyfriend in the dms several times
knowing damn well he's straight".
She would later go on to apologize for
that because she didn't realize that he
had only sent her boyfriend one message.
There was also some person making the
claim that in high school, James had
catfished the entire football team just
to trick them into sending him d*** pics,
which I mean, it's a wild claim.
I'm not saying impossible but it's
f******* wild, I'll say that.
At this point, people also mass
unfollowing James on Instagram, as well,
and some of the people unfollowed him
include people like the Kardashians,
Demi Lavato, Ariana Grande....
But most importantly to all of this, is
the fact that every single one of the
members of the sister squad unfollowed
him which affectively ended it.
The next day, May 14th, Gage Gomez
uploads a video titled " My first
YouTube video" and in it he talks about
how James having sub tweeted him had
actually, caused a shit ton of his fans to
his page and start threatening him and
harassing him. He also says that James
realized that these sub tweets were wrong
because he ended up apologizing to him
and deleting them, but essentially he just
wanted to clear his name out of this.
Confusingly though, shortly after this
video was posted he went on a Instagram
live stream and when somebody asked him
if he was single he said that he had just
been dumped and seemed to imply that
it was either James or related to James
in some way.
Someone by the little name of, um
I'm not gonna say it. It starts with a J.
What makes this even more convulated to
is that I found out on one of the days
that James was at Coachella, he went to
brunch with this guy named DIllon Gike
I think and the *gasp it all is, is that
this person Dillon is Gage's friend and
speculated more than friend. So there's
that interesting thing. Then Dillon would
comment on Gage's page calling clout
chaser. I don't know what kind of friend
dynamics or anything more happening here,
but it made me very confused about Gage's
stance in all of this. Shortly after that
live stream though Gage would post
another video that just made me even more
confused because in this video he said
that James tried to manipulate him to
thinking he was gay, even after telling
that he was straight multiple times but
James kept pursuing him. I have
nothing more to say about this video even
though I totally believe it could have
happened but also, I am confused.
*Popping noise
Alrighty, Here we are.
I am just a little bit lost in it all.
Let's move on.
While all this is going on, Ian Jeffree,
A.K.A. James' little brother tweets out
" Why does everyone act so tough over the
internet".
And Jeffree Star chimes in within A.K.
47 for no reason he says
"Why is your brother a predator?? Why'd
you really move back to NYC? Exactly.
Shut the f*** up".
For context, I guess Ian had moved back
to New York City to be with their parents
recently, but saying this to a 17-year-old
that probably has no idea what you are
talking about. It's so Jeffree Star. Like,
at least he stays on brand like he just
continues to be a bad person.
But Jeffree ended up continuing he said,
"There is a reason why I haven't seen him
since Tati's birthday in February. He is a
danger to society. Everything that Tati
said is 100% true.
On the same day as these tweets, Sam,
the waiter from Tati's birthday party.
"Sucking a dick and cock"
Posted a video explaining his side of the
story and basically, Sam explains that
James had asked another one of the waiters
for his number and if he would was single.
He also complimented him on the way
that he looked. Since he didn't get his
number, he left the restaurant and that
was that but later that night, Sam's
sister convinced him to dm James and talk
to him again and so, he did and they
started talking. James apologizes for
flirting with him. At this point he
actually found it flattering.
The conversation escalated until James
invited him to his hotel room, and since
Sam says he is bicurious he went to
go meet up with him. He says
they ended up making out for around
an hour at the hotel and that James'
is the worst kind of kisser he's ever had.
It's just...
If I am being honest, he is the worst
kisser I've ever kissed. Way too much
tongue. He then goes on to say that James
begged him to stay in the hotel with him
but because he did not enjoy the kissing,
he decided to leave anyways. And now the
following week, James offered to fly Sam
out to California for his birthday, but
Sam told him that he figured out that he
was pretty much straight so it wouldn't be
right for him to accept the invitation. At
which point James became upset and told
him that he was not straight and that
he hoped that he would figure that out
sooner than later. The TLDR at the end of
this video is that the last draw for Sam
to cut contact off with James was finding
out he was also talking to Gage at the
same time meaning that he thought that
he was playing two straight guys at once.
On May 13th, Nikita Dragon jumps back into
Dramageddon and tweets out strange shots
between her and James Charles. She's
trying to back him up, trying to be like
"See, it really did happen guys",
like he was getting bombarded at Coachella
but this really only made things worse,
because after Tati's video, everyone
really believed that James had reached
out to Sugarbear Hair in a pre-planned
effort, not to mention that she didn't
bring up the straight boy allegations so
people were really clowning on her for
this. She posted a YouTube video the
following day titled "What really
happened" and this made plenty of fans
click on the video expecting her to
talk about James and Tati situation
because, of course, what else could this
be about and, mind you, I haven't actually
watched this video completely, scrubbed
from the internet. Cannot find it
anywhere. But apparently instead of
addressing anything relevant, she just
makes a general statement about mean
comments and then plugs her beauty brand
for the last, like five minutes. Which
goes to show how much people
were capitalizing off this beef. I mean
Nikita Dragon was literally just there at
Coachella with James. She could have said
something about the subject but
she was like I'm gonna get into this with
my Dragon Beauty brand. This same night,
Jeffree Star goes out on Snapchat and
starts talking about how he has crazy
receipts on James and he's going to be
exposing him very soon and I have to say
this is probably my least favorite thing
that Jeffrey does all the time is that I
feel like actually does have crazy
blackmail against people but he only ever
uses it for self-interest, Like he's like
he has something insane like crazy
proof that James Charles has done
something beyond the pale that we don't
even know about yet. The only way
he would leak it is if it was in his
own benefit,
On May 17th, Tati Westbrook post another
video addressing this whole situation
called "Why I did it" and for some reason
this video hasn't been archived.
I was only able to watch someone else's
reaction of it but basically gist that I
got was this was just her doubling down on
what she has said previously, only now she
wishes people wouldn't pick sides on what
between her and James.
But little did everyone know that that
the next day on May 18th, James would
upload "No More Lies", which is probably
the internet's biggest uno reverse.
Which nobody claims in bisister and so
many debunkinings and not debunkinings
happening in "No More Lies".
We are just going to take it category by
category again. No More claims state
of claim. Firstly, she said the ad was
preorchestrated. It was that Jamas talked
to the Sugarbear hair team on the grounds
at Coachella, Two, James didn't give her
any warning before he put up the ad.
He only says something after which was not
the case. He had screenshots of the text
message where he warned her in advance
and to which she replied "I'm so hurt"
and he gave a lengthy apology.
Three, she said James said he wouldn't
talk about Halo Beauty on social media or
his channel because he didn't want to
promote supplements to young kids.
This is a really weird and strange lie.
Like he promoted Halo Beauty multiple
times and across his social media pages.
So, I am trying to understand Tati, I am
trying why to lie about maniscule things.
*Inaudible
Another one of Tati's claims was that
James had been using his power, influence
and money in order to extort sexual
favors to people to manipulate them and J
James admits that he is a 19-year-old
virgin and that isn't the case because he
is not fuckin but I will say this. At
12:40 in this video he says
"We'll never use my fame, money, or
power to manipulate or get any sexual
actions from a guy",
Which did not age well. When it comes to
this allegation in the James Charles
timeline, I have a little bit of a
question mark over it because I am not
sure how much damage he had done at age
19. But from what we know about Gage and
Sam, the waiter, there were some strange
tendencies already at play.
Another claim Tati had was at her birthday
dinner she had tried to tell James the
waiter was straight and to leave him alone
He replied saying it doesn't matter. I'm
so famous, right? Well , it turns out
that was actually a lie as well, because
there are screenshots of James and all
of his friends including Tati making the
same joke where they say "We're so famous"
like definitely it was not supposed to be
a serious thing. Again, really
interesting. I don't understand the
choices to lie about something so petty,
especially when you are overall message
was supposed to be about something as
serious as like sexual misconduct
allegations. And speaking of Sam, the
waiter, James has screenshots of their
conversations as well. And in these
screenshots you can clearly see that
Same had actually told him straight up
that he was bisexual. So this is where it
gets kind of interesting cause Sam didn't
mentioned this in his side of the story.
After they agreed to stop their
relationship, James had blocked him.
And after this, Sam had used his friend's
phone to DM James from his account and
blocked and why he actually figured out
that he was full gay so that he could get
him on a FaceTime call and record him.
Instead of talking to James about his gay
revelation, he asked James if he was
talking to Gage at the same time that they
were talking. At this point, Sam told
James that he wasn't actually gay. He was
just trying to get him on this phone call
and so James hung up. But then, after the
call, Sam text him that he basically
confirmed bi, which it why in Sam's video
you saw the screenshot of James saying
that you are not straight, You are not
ever going to be straight. The sooner you
figure that out the better, etc. Now
outside of Tati's allegations, Jeffree
Star had personally been texted James
that he had a bunch a dirt on him and
that he was gonna expose him for various
things sooner or later, And so, at this
point in "No More Lies", we start to
address that. And so Jeffree's claims are
as follows: Number one: that James has
been talking shit about him. Number two:
that James had to try to Jeffree's
brother in law to like him and sent him
unsolicited, inappropriate pictures. And
thirdly, James trapped Sam the the waiter
in his hotel and that they were all gonna
get together and film a video about how
that happened and expose. Lastly, and
this is the craziest one that he had tried
to touch and molest Grayson Dolan in his
sleep and made him uncomfortable for
months. James' rebuttal to these claims
were that he had only talked to Jeffree's
brother-in-law a handful of times and
it was nothing inappropriate. And next,
the trapping Sam in the hotel room thing
we know is not true because Sam. himself,
said so. And then finally, the rebuttal
for the most serious and crazy allegation
is that this is simply not true and that
the rejection jokes that was in the
sister's squad videos were pretty much
all staged. James also claims that the
Dolan twins were among the first to call
him and make sure he was alright and
during the initial bisister of the
dramageddon of it all. There weren't any
receipts for that. We don't really know
what happened between them and neither
of the Dolan twins ever refollowed James,
so there is that as well. We'll talk a
little bit more about the Dolans later
on. But all in all, "No More Lies"
changed the YouTube landscape for weeks
and flipped the entire situation on it's
head. Like, never in my life have I seen
people switch up this fast before. And
despite every body being this initially
being on Tati's side in all of this,
right after this video dropped, his
subscriber account rise again and
meanwhile, Tati's began to fall. Speaking
of Tati, her immediate reponse to "No More
Lies" was to get on Twitter and say
things like this:
I have left town on a digital break to
heal and pray for healing on all sides. My
family made me aware on what was just
posted and I am disappointed ro see
it littered with so many lies and half
truths. I stand by my videos. Do not twist
my words to what they are not, hear the
message.
Dudes, can I be totally honest with you
guys right now? The way Tati speaks
like she's the Buddhist monk pisses me
off! She also posted a couple of
other Tweets but they basicaaly said the
same exact thing like, "Praying on all
sides", "Peace and love" da ba duh
Then she goes on to like a novel length
post and the TLDR that I give you says:
"I spent all the last few years building
up a career on honesty, integrity and
truth. But let me tell you guys that
Tati is a makeup reviewer. She basically
says things like "I hope that our
community is somehow strengthened from
all this madness and that we will all
strive to hold ourselves and each other
to a higher standard".
Girl, what?!? Jeffree Star also
immediately got on Twitter and said:
"Everyone keeps asking me for receipts...
I have so much to say and some really sad
and disgusting things to show you guys.
James Charles tried to mass manipulate
all of you today. When I show you
the proof and why I tweeted
the tweet about him, you'll understand"
and get this. Get this! Tati deletes Bye
Sister after just typing up novels about
how she said she said what she said and
she stands by it, And she is praying for
everyone on all sides. I hope the
community gets stronger out of this.
Like she can't claim that this was for the
betterment of society in and then
take it down. She then took like a week
and a half off of YouTube and returned
video called "I'm Back" and it's literally
just a makeup tutorial, She just pretends
like none of that even happened. And as
you can see here, the audience was just
really confused by this, The top comment
literally "Tati, I stand by everything I
said". Also,, Tati deletes video a day
after the Tati video. Sam, the waiter,
returns to the internet with a new
video titled "I'm sorry James Charles".
In it, he says that his friends and his
family pressured him to continue talking
to James and even typed out some of the
messages to James pretending to be Sam.
He also says that they hold him to be
just pretend to be gay and to date James
to get all the opportunities that would
come with that.
*inaudible
James returned to YouTube in a very
pleasant audience and a very different
internet compared to a just a few short
weeks a go. By all standards, Tati's video
should have been that final nail
in the coffin and impossible to come
back from, but there he was an amazing
comeback story at the time.
In November of 2019, Tati was still
trying to fully ignore what happened and
move on despite on not saying anything
and then she wants to make a brand
called Tati Beaity and spoiler alert, both
Tati Beauty and Halo Beauty would not
survive the upcoming pandemic.
And despite everything that Jeffree had
said about James being a disgusting
monster and how he had all these receipts.
He was ready to expose him. By March of
2020, he had done a full 180 and even
left us a supported comment on one of
James' post. I mean this is Jeffree Star
we are talking about so it isn't that
surprising. Jeffree Star, very lore heavy,
evil man. Even then, Jeffree then posted
a video title "Never Doing This Again"
and I know just from that title you are
thinking, "What, what is he never going
to do again?" In this video he basically
says, "Just because I said that I hate
James Charles and I want him to die
he's disgusting, doesn't mean I hate
James Charles."
Because I said those things, that does
that not mean that I hate James Charles.
But my personal favorite part of this
video is when he says there's no hate in
this heart..
There is no actual hate in this heart.
He also says that he's not going to give
the people what they want.
He's not going to come out with receipts
and cancel anyone today.
They want me to open up my phone and
expect me to expose it all.
He basically says that he was being
manipulated about James and being fed
things that wasn't necessarily true.
There are people telling me a lot of stuff
The video ends by him saying that he's
done with the tea and he's done with the
drama. He would then precede to have to
and the Tati and drama for the next like
four years. And something important to
note is that during this time, both
Jeffree and Shane Dodsan were pretty much
PR nightmares and there was both trying
to like quickly clean up and do a little
damage control and fans found resurfaced
images and videos of them doing various
problematic things. And, imagine that as
Jeffree Star's fans are demanding him to
take accountability for some old
problematic stuff. He decides it's time
to rewrite history a little bit when
it comes to his loyalty to James Charles.
Meanwhile, Shane Dolsan was having a
much harder time dealing with facing
his actions, because the thing about Shane
Dolsan is that he crumbles. He crumbles
under pressure. Meanwhile, Jeffree
Star, like I don't want to harm
psychology him, but he like might actually
be a psychopath. He is able to lie himself
out of any situation. Just like that.
Easy, simple. But this guy having to face
the ramifications of let's see. Let's
check our notes. Umm..
Black face. Racist characters.
Said the n-word. Said very various
other slurs. Various instances of
sexualizing minors and etc. There
was so much backlash with this that
YouTube temporarily demonatized Shane's
channel, which is really funny because it
all comes back to him not being able to
handle the heat. Like Jeffree Star's
channel, fine. What did Jeffree Star do?
A lot. Pretty similar things actually, but
he could take the heat and so imagine
you are on your tenth Youtube apology
pretty much and you have a bunch of
dirty little bug bites al over your neck
ok and you have scabies and you're
salivating *hag
I am so sorry that I sexualized Will
Smith. Nobody gives a f***!
Shane Dolsan f******cry.
Shane Dolson, that is your mindset ok.
You are going just a little bit loopy
already and then June 30th, Tati drops
a video called "Breaking My Silence".
And in this video, Tati says that she
was coerced into making bisister by
Shane Dolsan and Jeffree Star.
I made it as a result of all of the
poisonous lies that were fed to me by
Shane Dawson and Jeffree Star.
Fuck! This is so Netflix short little
special coded, limited series. There you
go! That's the fucking word. So Tati says
that she's apologized to James Charles
and that they met up together in private
and compared screenshots that they have
from both Jeffree and Shane
and come to the conclusion that this
whole thing was a mass
manipulation from both of them.
And according to Tati, she learned
that being friends with Jeffree Star
is like being friends with a lion.
I learned that being friends with Jeffree
Star like being friends with a lion. He
may have been dangerous but he was always
really kind to me.
Mind you, anybody at any age can be
manipulated. This is a very true.
However, in my opinion, there is no way
that she's not at least partially
responsible for some of this. And I can't
stress this enough okay. Don't freak out.
Don't freak out. Every character in this
story sucks. We have our main character,
predator backing in oven. We got racist
guy #1. We have a racist guy # 2