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James Charles, a name so chilling
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that it requires a trigger warning.
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Trigger warning: James Charles.
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You can say a lot of things about
James Charles.
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Most of them are bad.
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Like, really bad.
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But objectively, he is one of the most
well-known
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influencers from the last 10 years.
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And because of how much exposure
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and business success he saw
over the years,
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James Charles is truly somebody who
could have had it all
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if only he wasn't a piece of shit.
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If you're watching this video, odds are
you've heard of James,
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or you've at least heard of his infamy.
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You may have had the petrifying
experience
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of seeing his BBL or hearing him say
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"Hi sisters!"
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This guy's digital footprint has some of the
funniest
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and grossest shit I have ever seen.
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Because as we'll get into, he is a massive
creepo, freako,
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womp womp.
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It is quite a tale.
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So allow me to take you on an Unhinged
James Charles Deepdive.
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James Charles (or James Charles
Dickinson)
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was born on May 23rd, 1999 in Bethlehem,
New York.
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And he is Emily Dickinson's third cousin
twice removed -
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ignore that, it was a lie, I just lied.
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In 2010, at the age of 11, he started his
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very first YouTube channel called
JaysCoding.
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This channel mostly consisted of him
covering songs like
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"Pumped Up Kicks".
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♫ "You better run, better run
faster than my bullet." ♫
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"Before He Cheats" by Carrie Underwood.
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♫ "Carved my name
into his leather seats." ♫
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But most notably, this "It Will Rain" cover
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where he's wearing this wolf hat.
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♫ "- morphine at my door." ♫
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And although these childhood videos are
wholesome,
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this would be the start
of a very troubling
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pattern of him
singing unprompted.
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Although my personal favorite video
that I found on JaysCoding
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was this six-second upload of just
a image of an eye.
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Like, bro really uploaded an
image to YouTube,
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and that is so of the time.
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But in 2015, he would launch his second
and main channel
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that we know today as James Charles.
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And this is where he started uploading
makeup tutorials, such as
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serpent makeup tutorial and
Snapchat Galaxy makeup tutorial.
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And as you can see, none of these look
particularly good.
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In fact, they're pretty bad,
but I assure you
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everyone's makeup looked
really bad in 2015,
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so that really means nothing I guess.
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But he was gaining a really decent
audience from posting these tutorials.
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But the inciting incident, the
catalyst that would launch
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James Charles' career, happened in
September of 2016.
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And this moment would have irreversible
repercussions on society and the Internet.
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James was 17 years old at this point,
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and he had just taken his senior photos,
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which came out fugly according to him.
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And so he hired the school
photographer to come back
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and let him retake the pictures
with his ring light.
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And as you can see here, his highlight is
definitely going off,
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his brows have a good
Roblox look to them.
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However, where I draw the line is
that man bun.
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What the f**k?
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Anyways, his friend convinces
him to post these
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new glamorous pictures online
and they go extremely viral.
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Like, this picture of James
was being shared
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so much that CoverGirl noticed it.
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And that is how he became the world's
first male CoverGirl.
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Now because this was 2016, it stirred
controversy amongst conservatives.
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And, you know, of course it did
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because it's CoverGirl, not "CoverDong".
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Seriously, though, I found this
old Twitter thread
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where people are just bitching about this
like there's no tomorrow.
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A great example is this one:
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reads tweet.
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There's also this one where
a woman compares
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James being on CoverGirl to a white
person doing blackface.
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Um... Nurse, she's out again!
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Anyways, outisde of these randos making
a stink out of it,
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this opened up a lot of opportunities
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for James.
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I mean, he went on Ellen, I guess that's not
that impressive, though.
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As I mentioned in the Jojo Siwa video, you
could literally fart into a bucket
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and somehow make it on Ellen at this
point in time.
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And as his fame was escalating,
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he did his first-ever fan meet.
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Only 50 people showed up to this event,
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and one of the videos that was taken there
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was turned into a meme because at
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some point James just sat down on the
ground and started singing.
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♫ Bring me a little water now!
Bring me little water, Sylvie!♫
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I don't know what my favorite part about
this meme is. It might be
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the Snapchat caption that says "f**k it up"
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which insinuates that he's doing a good
job singing right now.
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Or it could be the fact that he raises
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his finger up as if he's hitting those
high notes.
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This was, of course, the very first time
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that he was turned into a meme,
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but it's certainly would not be the last.
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This same year, James did a CoverGirl
promotion with Zendaya,
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and oh my God, this has gotta be
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one of the most unintentionally funny
videos I've ever seen.
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So this video that they're doing is a
challenge to see what makeup
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looks they could come up with in the
span of 5 minutes.
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And so they're both in a rush and trying to
showcase these CoverGirl
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products along the way.
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And about 30 seconds in, James gets
befuddled and just starts
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copying Zendaya and then acts like
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everything he's doing was his idea.
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- "I used it on my inner corner."
- "Same."
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(Huh??)
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- "I used this as a base for the blue."
- "Yeah, same."
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And not only this, the end result is so bad,
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she absolutely ate him up, I can't believe
this video exists.
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These two people should not exist in the
same universe.
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James would soon also start doing collabs
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with massive YouTubers like Tana Mongeau,
Joey Graceffa, and even
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non-YouTubers like Maddie Ziegler.
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However, he would soon find himself in his
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very first controversy, and that is the
"Ebola" tweet.
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On Febuary 16, 2017, James writes:
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reads tweet.
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So obviously this is very out of touch
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and just kind of assumes that Africa is like
a diseased-riddled area,
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and so people were not happy about this.
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And so the very same day he did his first
public apology ever.
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He wrote:
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reads tweet.
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And people definitely still thought James
was racist for, like, a good month
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after this.
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But the discourse got completely
overshadowed by the events of
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March 5th, 2017, which was the birth of
Flashback Mary.
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So what happened was that
James was at an event
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and he had WAY too much
powder on his face,
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and so when they took this picture of him,
it caused a flashback that gave him this,
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like, ghostly, ghoulish, sinister
SCP look to him.
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And the internet was immediately
obsessed with this.
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Like, this is definitely one of the biggest
memes that has hit the Internet.
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Ask anyone, ask your grandma, ask your
local pastor, they know Flashback Mary.
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The main comparison that was being made
to James was of this spider from-
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what is this show called?
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It's called Miss Spider's
Sunny Patch Friends.
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Like, I can't express to you how many times
I've seen this image against my will,
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I wish I could permaban it from my brain.
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Something a little disappointing about this
meme, though, is that the
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widespread image of Flashback
Mary is not the real one.
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This is the real one, and I will say, the
flashback is still really bad,
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but whoever edited this picture
just made it 70 times worse.
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An interesting artifact of the time that I
found was this Redbubble page
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that just exclusively sells Flashback Mary
furniture, such as clocks and pillows.
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I really don't understand Redbubble,
people will just sell
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tych-fck-ehchk-ANYTHING there.
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Anyways, though, speaking of James
Charles' foundation, he does not
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know how to match that shit.
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Like, there's entire compilations
of him doing just that.
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And in this video specifically, he
describes himself as having
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warm undertones.
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"GASP. That looks like it could be
such a good match for me,
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everyone is convinced that my skintone
is, like, not warm."
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Girl, you are PINK! You are PINK!
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I think the funniest part about all
of this, though, is that he
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literally has a YouTube video trying, like,
40 different foundation shades, and
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in the end he still chooses the wrong one.
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Side note, though, another James Charles-ism
is that he chronically misuses
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Facetune, especially in this era.
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And to be fair, he's never hid that he
uses Facetune, but it just looks so bad
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that I don't understand why he continues
to do it. Like, when I see these pictures,
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I get uncanny valley, Russian
Sleep Experiment, creepypasta vibes.
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Moving on, though, we have the "It"
debacle of 2017.
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Now, the It debacle began on September
7th when James tweeted about
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how he was gonna go see It, and
how excited he was about it.
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But literally five minutes into the movie,
he started tweeting about how bad
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it was, which, of course, is just nutty
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because how have you already
decided that
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you don't like the movie, and it's only
been five minutes?
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And, like, why are you even on your phone?
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About thirty minutes later,
James tweets again,
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and this time, he says:
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reading tweet.
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Both of these tweets annoyed people for
obvious reasons.
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Like, he's just been texting the entire
movie.
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It doesn't even sound like he's been
watching it to know if it's bad!
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And so in response to all the people
questioning why he's doing this,
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he writes:
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reads tweet.
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But then,
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Finn Wolfhard replies to one of these
tweets and says:
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reads tweet
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Granted, at this time, I think Finn was
12 or 13 maybe.
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And so James tweets:
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reads tweet.
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Which sounds like he's accepting the
end of this.
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Like, this should be the end of the
conversation.
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But instead, he starts backtracking times
3,000, and he says:
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reads tweet.
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For the next few hours, people on
Twitter would not leave him alone
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about why he was texting in the
movie theater.
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And so he eventually says:
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reads tweet.
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And this dug his grave in even more.
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Because people were like, "What do you
mean 'everyone does it,'
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like, everyone does not do that!"
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Personally, as an AMC Stubs member,
this pains me.
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Follow me on Letterboxd so I can
feel important.
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But this caused people to start doing
polls about whether or not people
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actually texted people during movies.
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And the results were, of course,
overwhelmingly NO.
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No they do not!
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And again, this should've been the end of
the conversation, but he just keeps
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acknowledging it, and he ends up filming
an apology video in the backseat
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of an Uber.
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(James talking:) "I want to personally
apologize to Finn and anybody else
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involved in the making of the movie It."
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And regardless of all of this, a couple
days later, he ended up doing an
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It makeup tutorial.
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(James doing a Pennywise voice:)
"Hiya, sisters! James Charles
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here, and welcome back to my
YouTube channel!"
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Which, by the way, the first six
seconds of this video
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changed my life for the worse, so I'm
gonna make you see this too.
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(dubstep, intense music)
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(scream sound effect)
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In 2018, the "Sister Squad formed
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And this was basically just of long
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squad of these four best friends that
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consisted of... I mentioned Ethan Dolan,
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Grayson Dolan, and of course
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James himself. Now Eathan Dolan / Grayson
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had a huge Youtube channel that they
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have been making videos on since 2014
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And James ended up meeting them in late
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2017 after he left he left a bunch of very
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Questionably, thirsty Tweets on both of
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Their Instagrams. These includes comments
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Such as "Run me over with that
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Motorcycle, daddy". "Choke me with that
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00:14:17,387 --> 00:14:19,532
Seatbelt, daddy".
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00:14:19,532 --> 00:14:21,636
And last but not least, " Hit me with that
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00:14:21,636 --> 00:14:22,824
Stick, daddy".
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00:14:22,824 --> 00:14:26,485
On June 9, 2018, the first ever "Sister
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00:14:26,485 --> 00:14:28,913
Squad" video was posted and this
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00:14:28,913 --> 00:14:31,803
Had a cultural impact like no other
244
00:14:31,803 --> 00:14:34,089
Squad at the time. I don't care what
245
00:14:34,089 --> 00:14:36,480
Anyone says. This is the truth.
246
00:14:36,480 --> 00:14:38,339
The "Sister Squad" was such an
247
00:14:38,339 --> 00:14:40,652
Immediate success and all their videos
248
00:14:40,652 --> 00:14:43,527
Were pretty much just them hanging out.
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00:14:43,527 --> 00:14:45,943
Each one of the "Sister Squad" videos got
250
00:14:45,943 --> 00:14:48,844
Around 30 million views a piece.
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00:14:48,844 --> 00:14:51,762
And so, they say that people were
252
00:14:51,762 --> 00:14:54,282
invested.
253
00:14:56,838 --> 00:15:00,599
In this friend's group dynamic
254
00:15:00,599 --> 00:15:02,485
'It would be an understatement.
255
00:15:02,485 --> 00:15:06,620
The most notable dynamics was that of.
256
00:15:06,620 --> 00:15:07,032
Emma and Grayson because it was heavily
257
00:15:07,032 --> 00:15:08,714
theorized that they secretly dating while
258
00:15:08,714 --> 00:15:10,579
fans were constantly speculating them.,
259
00:15:10,579 --> 00:15:13,179
making entire compilations of their
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00:15:13,179 --> 00:15:16,777
interactions. And secondly was the
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00:15:16,777 --> 00:15:18,790
dynamic between James and Grayson.
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00:15:18,790 --> 00:15:20,727
It was pretty much an open secret that
263
00:15:20,727 --> 00:15:23,357
James had a crush on Grayson and there's
264
00:15:23,357 --> 00:15:27,477
entire compilations of him unsuccessfully
265
00:15:27,477 --> 00:15:29,650
flirting with him. And there's
266
00:15:29,650 --> 00:15:34,432
definitely some of the incidents were
267
00:15:34,432 --> 00:15:35,187
preplanned as a joke, but there's
268
00:15:35,187 --> 00:15:37,251
also many that were pretty much very raw.
269
00:15:37,251 --> 00:15:40,521
Very real like you can feel the rejection
270
00:15:40,521 --> 00:15:41,692
in the air like groaning
271
00:15:41,692 --> 00:15:44,754
this is very important to remember when
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00:15:44,754 --> 00:15:48,140
we get to bisister, so just keep this is
273
00:15:48,140 --> 00:15:51,529
in mind that this group being able to
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00:15:51,529 --> 00:15:53,912
make millions and millions of views per
275
00:15:53,912 --> 00:15:55,561
video and despite the way they seem so
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00:15:55,561 --> 00:15:58,253
close in these videos. These two things
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00:15:58,253 --> 00:16:00,738
have appeared to cause some turmoil
278
00:16:00,738 --> 00:16:04,357
because by February 4th, 2019, Emma
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00:16:04,357 --> 00:16:07,571
unfollowed all of them and to be fair,
280
00:16:07,571 --> 00:16:11,008
she did unfollow everyone but like six
281
00:16:11,008 --> 00:16:13,368
people and posted on her story that she
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00:16:13,368 --> 00:16:16,774
had done that for a social media purge.
283
00:16:16,774 --> 00:16:19,461
But to be honest, it doesn't really make
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00:16:19,461 --> 00:16:20,973
sense because if you are doing a social
285
00:16:20,973 --> 00:16:24,597
media purge I think you still follow your
286
00:16:24,597 --> 00:16:26,882
closest friends and just not anyone else.
287
00:16:26,882 --> 00:16:29,739
So it kinda seemed like a convenient, uh,
288
00:16:29,739 --> 00:16:32,764
excuse. And James Charles's response to
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00:16:32,764 --> 00:16:35,604
this was this tweet, "I posted a beautiful
290
00:16:35,604 --> 00:16:38,531
makeup look today but you wouldn't know"
291
00:16:38,531 --> 00:16:41,242
In November of 2018, James released his
292
00:16:41,242 --> 00:16:43,874
first ever makeup pallet. And this, of
293
00:16:43,874 --> 00:16:46,496
course, was James X Morphe. Now, let me
294
00:16:46,496 --> 00:16:49,802
tell you, this pallet was extremely
295
00:16:49,802 --> 00:16:53,047
popular at the time. Everyone that I
296
00:16:53,047 --> 00:16:55,551
knew had this, I had this, and it was just
297
00:16:55,551 --> 00:16:58,797
generally really well recieved. So this
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00:16:58,797 --> 00:17:01,523
new level of entrepreneurship really
299
00:17:01,523 --> 00:17:05,516
brought him up a threshold of passionate
300
00:17:05,516 --> 00:17:08,491
passionate fans. Like he did an appearance
301
00:17:08,491 --> 00:17:10,787
at a Morphe store in Birmingham and
302
00:17:10,787 --> 00:17:15,832
8,000 people showed up to the mall to see
303
00:17:15,832 --> 00:17:18,607
him and it literally caused gridlock
304
00:17:18,607 --> 00:17:21,044
outside of the store, like people were
305
00:17:21,044 --> 00:17:23,867
trapped in their cars. That is how
306
00:17:23,867 --> 00:17:27,925
popular he was at the time. However, it
307
00:17:27,925 --> 00:17:30,509
wouldn't be long until James found himself
308
00:17:30,509 --> 00:17:34,554
in another controversy. Also, oh my god, I
309
00:17:34,554 --> 00:17:36,824
almost forgot to mention that he was
310
00:17:36,824 --> 00:17:39,901
singing unprompted in front of this Morphe
311
00:17:39,901 --> 00:17:40,575
as well.
312
00:17:40,575 --> 00:17:44,203
singing
313
00:17:44,203 --> 00:17:47,960
The 2019 Sisters Tour. So James was doing
314
00:17:47,960 --> 00:17:51,099
a tour across the country and the most
315
00:17:51,099 --> 00:17:53,578
expensive ticket that you could buy to see
316
00:17:53,578 --> 00:17:58,241
him was $500. Which, a lot of people
317
00:17:58,241 --> 00:18:00,926
were quick to call a scam. And he received
318
00:18:00,926 --> 00:18:03,592
a ton of backlash for this. Personally, I
319
00:18:03,592 --> 00:18:05,810
don't think this was a scam because you
320
00:18:05,810 --> 00:18:08,449
were going to get what you paid for. Like,
321
00:18:08,449 --> 00:18:10,102
it says right here what's included with
322
00:18:10,102 --> 00:18:13,424
this. It says, "Exclusive hangout with
323
00:18:13,424 --> 00:18:16,304
James Charles and the other Sister VIPS.
324
00:18:16,304 --> 00:18:18,612
One on one photo with James Charles.
325
00:18:18,612 --> 00:18:22,157
Exclusive Sisters VIP goodie bag. And
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00:18:22,157 --> 00:18:24,796
exclusive autograph tour laminate. Front
327
00:18:24,796 --> 00:18:28,255
row seats and early access to merchandise
328
00:18:28,255 --> 00:18:30,904
vendors". Okay, that last one is crazy.
329
00:18:30,904 --> 00:18:34,008
Like, if your spending $500, I think you
330
00:18:34,008 --> 00:18:36,251
should get some free merch. In no way do I
331
00:18:36,251 --> 00:18:39,261
feel like this is worth $500 and like, in
332
00:18:39,261 --> 00:18:41,254
my perspective, I would feel like an
333
00:18:41,254 --> 00:18:44,455
asshole to hide a meet and greet with me
334
00:18:44,455 --> 00:18:47,591
behind a $500 paywall. However, if you
335
00:18:47,591 --> 00:18:50,280
really wanted to have all that stuff and
336
00:18:50,280 --> 00:18:53,508
spend $500, that is your business. James
337
00:18:53,508 --> 00:18:55,921
did say that he would try to talk to his
338
00:18:55,921 --> 00:18:58,736
team about lowering the prices, but they
339
00:18:58,736 --> 00:19:01,059
did remain the same. And in case your
340
00:19:01,059 --> 00:19:06,045
wondering what the luxury VIP James
341
00:19:06,045 --> 00:19:09,701
Charles experience was like, there's a
342
00:19:09,701 --> 00:19:11,740
video on YouTube titled, "I PAID $500
343
00:19:11,740 --> 00:19:13,406
TO SING WITH JAMES CHARLES" and it's him
344
00:19:13,406 --> 00:19:15,609
surrounded by a huge group of girls
345
00:19:15,609 --> 00:19:19,983
singing Listen by Beyonce very poorly.
346
00:19:19,983 --> 00:19:25,879
singing
347
00:19:25,879 --> 00:19:29,062
A genuine perk I see for anyone who went
348
00:19:29,062 --> 00:19:31,160
on this tour though, was that they got to
349
00:19:31,160 --> 00:19:34,584
witness the New Rules kick. In real time.
350
00:19:34,584 --> 00:19:37,958
video plays
351
00:19:37,958 --> 00:19:40,153
This became a meme just purely out of
352
00:19:40,153 --> 00:19:43,590
being the perfect storm. People just found
353
00:19:43,590 --> 00:19:45,844
out that some tickets to the tour cost
354
00:19:45,844 --> 00:19:49,649
$500 and then they see this. Poor
355
00:19:49,649 --> 00:19:52,805
singing and poor dancing. And that third
356
00:19:52,805 --> 00:19:56,278
miscellaneous kick, muah.
357
00:19:56,278 --> 00:19:58,062
Let's take a break to talk about something
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that definitely isn't overpriced. Today's
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405
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Welcome back! Now we're entering the calm
406
00:22:04,717 --> 00:22:06,992
before the storm and what I mean by that
407
00:22:06,992 --> 00:22:11,689
is that we are on the cusp of dramageddon
408
00:22:11,689 --> 00:22:16,186
This is literally April 2019 and no one
409
00:22:16,186 --> 00:22:20,071
had a single clue that the biggest drama
410
00:22:20,071 --> 00:22:22,975
of the internet would ever see what about
411
00:22:22,975 --> 00:22:25,978
to occur. Now, let me introduce to the
412
00:22:25,978 --> 00:22:27,112
central characters of the dramageddon.
413
00:22:27,112 --> 00:22:28,741
Ok, so here we have Tati Westbrook. She
414
00:22:28,741 --> 00:22:32,927
was a beauty guru as well as James'
415
00:22:32,927 --> 00:22:37,832
mentor and close friend. He even referred
416
00:22:37,832 --> 00:22:41,243
to her as a mother figure. As you can see
417
00:22:41,243 --> 00:22:44,034
here, this is James doing Tati's wedding
418
00:22:44,034 --> 00:22:47,565
makeup like that's how like this was how
419
00:22:47,565 --> 00:22:48,614
close they were and prior to these
420
00:22:48,614 --> 00:22:51,405
coming events, Tati had started her own
421
00:22:51,405 --> 00:22:55,996
supplement company in 2018 called Halo
422
00:22:55,996 --> 00:22:58,265
Beauty, and they basically sold like hair
423
00:22:58,265 --> 00:23:01,619
vitamins and skin vitamins, hoopla hoopla.
424
00:23:01,619 --> 00:23:04,934
Enter Jeffree Star. If you don't know who
425
00:23:04,934 --> 00:23:08,096
Jeffree Star is, he's probably in the top
426
00:23:08,096 --> 00:23:11,804
10 worst people on the internet and to
427
00:23:11,804 --> 00:23:15,066
fully explain why that is that would
428
00:23:15,066 --> 00:23:17,339
require like a whole three hour video.
429
00:23:17,339 --> 00:23:19,037
inaudible
430
00:23:19,037 --> 00:23:21,196
he has a very successful makeup company
431
00:23:21,196 --> 00:23:23,478
called "Jeffree Star Cosmetics" and his
432
00:23:23,478 --> 00:23:26,383
channel at this time was massive in the
433
00:23:26,383 --> 00:23:28,993
beauty community. However, not
434
00:23:28,993 --> 00:23:32,018
as massive as James' and side note,
435
00:23:32,018 --> 00:23:35,554
in 2024 he lives on a farm and sells yak
436
00:23:35,554 --> 00:23:38,507
meat. So, there's that. Our last big
437
00:23:38,507 --> 00:23:41,809
dramageddon figure is Shane Dodsen.
438
00:23:41,809 --> 00:23:45,872
Shane is probably also on that top 10 list
439
00:23:45,872 --> 00:23:48,714
of worse people online. Come to think of
440
00:23:48,714 --> 00:23:50,372
it, James is too, but we will cross that
441
00:23:50,372 --> 00:23:52,525
bridge when we get there. What is
442
00:23:52,525 --> 00:23:53,064
important to know now though, is that in
443
00:23:53,064 --> 00:23:59,121
landscape of 2019 YouTube, for some reason
444
00:23:59,121 --> 00:24:05,804
Jane Dodsen, like a respected
445
00:24:05,804 --> 00:24:06,788
documentarian, and he has just done a
446
00:24:06,788 --> 00:24:08,442
documentary series about Jeffree Star.
447
00:24:08,442 --> 00:24:10,878
Looking back on it, these videos were not
448
00:24:10,878 --> 00:24:13,953
good and 60% of them were just like
449
00:24:13,953 --> 00:24:16,245
filler but each and every one of them got
450
00:24:16,245 --> 00:24:17,933
around 30 million views. With that it
451
00:24:17,933 --> 00:24:22,218
mind, this brings us to Coachella 2019.
452
00:24:22,218 --> 00:24:28,314
This is where is all kicks off dude.
453
00:24:28,314 --> 00:24:32,344
During this time, James was "seeing" an
454
00:24:32,344 --> 00:24:34,994
influencer named Gage Gomez. "Seeing" it
455
00:24:34,994 --> 00:24:35,826
in air quotes because it was less of an
456
00:24:35,826 --> 00:24:37,428
actual relationship and more of actual
457
00:24:37,428 --> 00:24:41,833
like bicurious experimental time on Gage's
458
00:24:41,833 --> 00:24:44,681
end, but they were photographed at this
459
00:24:44,681 --> 00:24:47,499
Coachella multiple times, which made fans
460
00:24:47,499 --> 00:24:49,848
start to speculate that James had a
461
00:24:49,848 --> 00:24:52,095
boyfriend. And so, a lot of people began
462
00:24:52,095 --> 00:24:54,508
to tweet James about this and he actually
463
00:24:54,508 --> 00:24:57,464
responded to one of these tweets saying
464
00:24:57,464 --> 00:25:02,012
something along the lines of "No. I'm
465
00:25:02,012 --> 00:25:03,602
sadly still single. I was manipulated by
466
00:25:03,602 --> 00:25:05,565
a conman." I looked everywhere for this
467
00:25:05,565 --> 00:25:07,680
tweet and read it and writing down
468
00:25:07,680 --> 00:25:10,509
every thing it said at this point but
469
00:25:10,509 --> 00:25:12,032
can't find it anymore. So, sources that
470
00:25:12,032 --> 00:25:15,446
trust me. James just subtweeted
471
00:25:15,446 --> 00:25:18,068
that Gage, several times over the
472
00:25:18,068 --> 00:25:21,664
Coachella weekend, including this one
473
00:25:21,664 --> 00:25:23,450
which says, "I'm sitting sobbing in my
474
00:25:23,450 --> 00:25:26,058
hotel room at 8 am and have to be on set
475
00:25:26,058 --> 00:25:28,277
in an hour. This is no one's fault but
476
00:25:28,277 --> 00:25:31,155
my own because my dumbass continues to
477
00:25:31,155 --> 00:25:33,294
go for the same type of insecure cute
478
00:25:33,294 --> 00:25:36,055
boys and it gets me hurt, every single
479
00:25:36,055 --> 00:25:37,845
time. I was started fucking to hate
480
00:25:37,845 --> 00:25:43,353
myself". Tensions are rising. Things are
481
00:25:43,353 --> 00:25:43,965
bubbling up, ok. And the next day of the
482
00:25:43,965 --> 00:25:46,527
festival, James ended up getting mobbed
483
00:25:46,527 --> 00:25:49,546
by fans because for some reason he didn't
484
00:25:49,546 --> 00:25:52,623
have like a VIP ticket which would have
485
00:25:52,623 --> 00:25:55,365
let him in like exclusive spaces to not
486
00:25:55,365 --> 00:25:57,870
be around so many fans. And so, all these
487
00:25:57,870 --> 00:26:00,862
people are running up on him right. He is
488
00:26:00,862 --> 00:26:03,153
like, holy shit, what do I do? And this
489
00:26:03,153 --> 00:26:06,807
led him to text his friend and fellow
490
00:26:06,807 --> 00:26:08,029
beauty guru, Nikita Dragon. And he asked
491
00:26:08,029 --> 00:26:10,300
her for help about the sicky situation.
492
00:26:10,300 --> 00:26:12,947
And so, she connects him to the Sugarbear
493
00:26:12,947 --> 00:26:15,059
Hair Team, because they're had their
494
00:26:15,059 --> 00:26:18,247
own VIP tent space, and they were going
495
00:26:18,247 --> 00:26:20,343
to let James in and in exchange for him
496
00:26:20,343 --> 00:26:23,516
doing just one Sugarbear Hair
497
00:26:23,516 --> 00:26:26,783
ad on his Instagram story and so,
498
00:26:26,783 --> 00:26:28,966
with no other choice, he signs the
499
00:26:28,966 --> 00:26:31,346
contract and gets in that tent. But let
500
00:26:31,346 --> 00:26:33,618
it be known that Sugarbear Hair was a
501
00:26:33,618 --> 00:26:35,508
very popular was a very popular vitamin
502
00:26:35,508 --> 00:26:39,687
brand as in Beauty Vitamins, as in for
503
00:26:39,687 --> 00:26:43,090
your skin and face. A.K.A. a direct
504
00:26:43,090 --> 00:26:44,899
competitor to Tati Westbrook's
505
00:26:44,899 --> 00:26:48,772
brand "Halo Beauty" Dramageddon arrived!
506
00:26:48,772 --> 00:26:52,242
Her story in the making. On April 22,
507
00:26:52,242 --> 00:26:56,445
James posted his contraction obligated ad
508
00:26:56,445 --> 00:26:59,539
on Instagram. Notably, as you can see
509
00:26:59,539 --> 00:27:02,648
here, he's actually promoting their sleep
510
00:27:02,648 --> 00:27:05,531
gummies, not their skin or hair ones. But
511
00:27:05,531 --> 00:27:07,536
he does this and then he gets on a plane
512
00:27:07,536 --> 00:27:09,593
to Australia. For what I am about to say
513
00:27:09,593 --> 00:27:12,784
next, at this point in time Tati
514
00:27:12,784 --> 00:27:17,622
Westbrook is 37 years old and James was
515
00:27:17,622 --> 00:27:20,556
only 19. By the time James landed in
516
00:27:20,556 --> 00:27:23,237
Australia, Tati had already posted
517
00:27:23,237 --> 00:27:26,941
multiple stories of her crying and
518
00:27:26,941 --> 00:27:29,445
saying she feels so betrayed by a close
519
00:27:29,445 --> 00:27:31,959
friend and she had been taken advantage
520
00:27:31,959 --> 00:27:34,695
by somebody she thought she can trust and
521
00:27:34,695 --> 00:27:37,974
she helped so much and it was very
522
00:27:37,974 --> 00:27:40,551
obvious, like that she was talking about
523
00:27:40,551 --> 00:27:43,740
James. Like he literally just posted that
524
00:27:43,740 --> 00:27:46,593
Sugarbear Hair ad so, people added two
525
00:27:46,593 --> 00:27:50,009
plus two together so unbeknownst to James,
526
00:27:50,009 --> 00:27:52,549
thousands and thousands of people had
527
00:27:52,549 --> 00:27:55,294
begun adding him on Twitter, messaging
528
00:27:55,294 --> 00:27:57,704
him on Instagram. People he knew were
529
00:27:57,704 --> 00:27:59,969
sending him messages being like what's
530
00:27:59,969 --> 00:28:01,870
going on with you and Tati. And so, he
531
00:28:01,870 --> 00:28:03,414
gets off the plane, right. He sees this.
532
00:28:03,414 --> 00:28:06,050
He tries to call Tati. He tries to text
533
00:28:06,050 --> 00:28:07,512
her. He tries to call her husband.
534
00:28:07,512 --> 00:28:10,311
Neither of them answers but Tati just
535
00:28:10,311 --> 00:28:14,211
continues to post on Instagram. So, he
536
00:28:14,211 --> 00:28:18,313
decides to just make a public
537
00:28:18,313 --> 00:28:19,584
apology post. So the apology read," I want
538
00:28:19,584 --> 00:28:21,405
to publicly apologize to my close friend
539
00:28:21,405 --> 00:28:23,343
Tati. She has been like a mother to me
540
00:28:23,343 --> 00:28:25,614
since before my first days in this
541
00:28:25,614 --> 00:28:28,410
industry and has given me more love so
542
00:28:28,410 --> 00:28:30,402
important resources and advice that I
543
00:28:30,402 --> 00:28:33,450
could ever ask for. This weekend I did an
544
00:28:33,450 --> 00:28:35,826
Instagram story for sleep vitamins that
545
00:28:35,826 --> 00:28:38,321
I have been taking because the brand helps
546
00:28:38,321 --> 00:28:40,850
me with security when the crowd around me
547
00:28:40,850 --> 00:28:43,382
at Coachella became unsafe. I did not
548
00:28:43,382 --> 00:28:45,117
accept any money for the post. As most
549
00:28:45,117 --> 00:28:47,335
of you know, Tati has a vitamin brand
550
00:28:47,335 --> 00:28:51,194
which I take on a daily basis but at the
551
00:28:51,194 --> 00:28:53,720
moment, I did not think about the
552
00:28:53,720 --> 00:28:56,043
competition, which was a major oversight.
553
00:28:56,043 --> 00:28:58,823
I've supported Tati both online and off
554
00:28:58,823 --> 00:29:01,215
like she has done for me and I am
555
00:29:01,215 --> 00:29:03,575
devastated that I hurt somebody that I
556
00:29:03,575 --> 00:29:06,665
truly love and have endless respect for".
557
00:29:06,665 --> 00:29:10,644
I think the mature thing for 37-year-old
558
00:29:10,644 --> 00:29:14,038
Tati to do after seeing this would be to
559
00:29:14,038 --> 00:29:16,641
just talk to him, but instead she just
560
00:29:16,641 --> 00:29:19,854
continued ignoring him and posting and
561
00:29:19,854 --> 00:29:22,451
posting about this situation and crying
562
00:29:22,451 --> 00:29:26,651
online. And so, a few days later on May 4,
563
00:29:26,651 --> 00:29:30,831
2019, Gabriel Zamora, another beauty guru,
564
00:29:30,831 --> 00:29:35,437
posted this video titled "Makeup and
565
00:29:35,437 --> 00:29:36,822
Opinions". And during this video, he
566
00:29:36,822 --> 00:29:39,269
indirectly talks about the drama going on
567
00:29:39,269 --> 00:29:42,069
between Tati and James, saying that it's
568
00:29:42,069 --> 00:29:44,234
stupid that basically, Tati keeps like
569
00:29:44,234 --> 00:29:46,561
sub tweeting about him but won't
570
00:29:46,561 --> 00:29:49,153
actually say what's going on or just talk
571
00:29:49,153 --> 00:29:51,042
to him and he's honestly so right, like
572
00:29:51,042 --> 00:29:54,772
this 37-year-old woman just implying that
573
00:29:54,772 --> 00:29:56,942
her 19-year-old colleague has done
574
00:29:56,942 --> 00:29:59,942
something awful for days on end but then
575
00:29:59,942 --> 99:59:59,999
refuses to say anything about it
576
99:59:59,999 --> 99:59:59,999
to divulge more information and so
577
99:59:59,999 --> 99:59:59,999
Gabriel concludes this segment of the
578
99:59:59,999 --> 99:59:59,999
video by saying "Girl, go sit on the
579
99:59:59,999 --> 99:59:59,999
internet and talk about it then". And
580
99:59:59,999 --> 99:59:59,999
those words would unknowingly be the
581
99:59:59,999 --> 99:59:59,999
final straw, the final catalyst for the
582
99:59:59,999 --> 99:59:59,999
video that we all know today as the
583
99:59:59,999 --> 99:59:59,999
"Bi sister". "Bi sister" is one of the
584
99:59:59,999 --> 99:59:59,999
most iconic YouTube videos of all time.
585
99:59:59,999 --> 99:59:59,999
Seriously, the cultural impact of this
586
99:59:59,999 --> 99:59:59,999
cannot be minimized. Cannot be silenced.
587
99:59:59,999 --> 99:59:59,999
I still remember where I was when "Bi
588
99:59:59,999 --> 99:59:59,999
Sister" happened. It was a cold, windy
589
99:59:59,999 --> 99:59:59,999
day. On May 10th, 2019, when Tati decided
590
99:59:59,999 --> 99:59:59,999
that she needed to spill the tea "on
591
99:59:59,999 --> 99:59:59,999
James' Charles". This video is insane
592
99:59:59,999 --> 99:59:59,999
from start gulp to finished. It begins
593
99:59:59,999 --> 99:59:59,999
Gabriel Zamora's famous last words, "Girl,
594
99:59:59,999 --> 99:59:59,999
go talk about it on the internet then".
595
99:59:59,999 --> 99:59:59,999
"If you are going to go on the internet
596
99:59:59,999 --> 99:59:59,999
and cry, heavily implied that there is
597
99:59:59,999 --> 99:59:59,999
a horrible human being and everybody can
598
99:59:59,999 --> 99:59:59,999
get what it is. Girl, sit on it and talk
599
99:59:59,999 --> 99:59:59,999
about it then".
600
99:59:59,999 --> 99:59:59,999
Imagine being the person that made this
601
99:59:59,999 --> 99:59:59,999
happened. But there were three major
602
99:59:59,999 --> 99:59:59,999
claims that Tati makes in this video
603
99:59:59,999 --> 99:59:59,999
against James Charles and let's just
604
99:59:59,999 --> 99:59:59,999
tackle them bullet point by bullet point.
605
99:59:59,999 --> 99:59:59,999
First and foremost, she claims that James
606
99:59:59,999 --> 99:59:59,999
purposefully sabotaged her vitamin gummy
607
99:59:59,999 --> 99:59:59,999
business by reorchestrating the Sugarbear
608
99:59:59,999 --> 99:59:59,999
contract. Two, by James' obnoxious and
609
99:59:59,999 --> 99:59:59,999
talks about and bawls.
610
99:59:59,999 --> 99:59:59,999
Three, and the most serious one, is that
611
99:59:59,999 --> 99:59:59,999
he tries to manipulate straight men. But
612
99:59:59,999 --> 99:59:59,999
let's start off with the vitamins. Tati
613
99:59:59,999 --> 99:59:59,999
lists multiple ways in which she
614
99:59:59,999 --> 99:59:59,999
supported James over the years by pouring
615
99:59:59,999 --> 99:59:59,999
over contracts for him, setting up his
616
99:59:59,999 --> 99:59:59,999
Google accent by him even after he tweeted
617
99:59:59,999 --> 99:59:59,999
about Ebola. But despite all this stuff
618
99:59:59,999 --> 99:59:59,999
that she's given him, she claims James
619
99:59:59,999 --> 99:59:59,999
gave her no warning before he posted his
620
99:59:59,999 --> 99:59:59,999
Sugarbear Hair ad, and also that he
621
99:59:59,999 --> 99:59:59,999
actually made the whole Coachella security
622
99:59:59,999 --> 99:59:59,999
thing up like he wasn't getting bombarded
623
99:59:59,999 --> 99:59:59,999
by fans or anything. He just already
624
99:59:59,999 --> 99:59:59,999
planned to do the Sugarbear Hair ad. Her
625
99:59:59,999 --> 99:59:59,999
reasoning is that there is no way that a
626
99:59:59,999 --> 99:59:59,999
company would ever just go out of their
627
99:59:59,999 --> 99:59:59,999
way to give you a contract just like that.
628
99:59:59,999 --> 99:59:59,999
And so, he has to be like and even if
629
99:59:59,999 --> 99:59:59,999
there was a security problem.
630
99:59:59,999 --> 99:59:59,999
Even if he was getting rushed by fans, he
631
99:59:59,999 --> 99:59:59,999
should of simply walked away.
632
99:59:59,999 --> 99:59:59,999
You should have walked away. You should
633
99:59:59,999 --> 99:59:59,999
have held on to your integrity.
634
99:59:59,999 --> 99:59:59,999
You're phony. I know that now.
635
99:59:59,999 --> 99:59:59,999
These are all really interesting things
636
99:59:59,999 --> 99:59:59,999
to say because at the high of James' fame,
637
99:59:59,999 --> 99:59:59,999
I would think that a lot of companies
638
99:59:59,999 --> 99:59:59,999
might want to leap at the opportunity to
639
99:59:59,999 --> 99:59:59,999
work with him. I also kind of love it when.
640
99:59:59,999 --> 99:59:59,999
I am kind of gagged by the way that she
641
99:59:59,999 --> 99:59:59,999
just says "walk away from people mobbing
642
99:59:59,999 --> 99:59:59,999
you."
643
99:59:59,999 --> 99:59:59,999
A lot of people are like were like what
644
99:59:59,999 --> 99:59:59,999
is he supposed to do. It's dangerous.
645
99:59:59,999 --> 99:59:59,999
Like leave. Go home.
646
99:59:59,999 --> 99:59:59,999
Why are you drowning? Just breathe.
647
99:59:59,999 --> 99:59:59,999
Why are you getting cyberbullying?
648
99:59:59,999 --> 99:59:59,999
Walk away from the computer. She goes on
649
99:59:59,999 --> 99:59:59,999
to blame him for potentially losing
650
99:59:59,999 --> 99:59:59,999
thousands and thousands of dollars due
651
99:59:59,999 --> 99:59:59,999
to his Instagram ad. Because nobody is
652
99:59:59,999 --> 99:59:59,999
going to buy two different brands of hair
653
99:59:59,999 --> 99:59:59,999
gummies.
654
99:59:59,999 --> 99:59:59,999
It's not a palette. It's not something
655
99:59:59,999 --> 99:59:59,999
that people buy multiples of.
656
99:59:59,999 --> 99:59:59,999
Then she then contradicts herself by
657
99:59:59,999 --> 99:59:59,999
saying that she doesn't needs ads. She
658
99:59:59,999 --> 99:59:59,999
doesn't want ads and her product is
659
99:59:59,999 --> 99:59:59,999
selling like hotcakes
660
99:59:59,999 --> 99:59:59,999
We're selling like hotcakes. Like I don't
661
99:59:59,999 --> 99:59:59,999
need to at this point. It seems like I
662
99:59:59,999 --> 99:59:59,999
am going on about this first bullet point
663
99:59:59,999 --> 99:59:59,999
for a while. It's because the majority of
664
99:59:59,999 --> 99:59:59,999
the video is actually about the gummy
665
99:59:59,999 --> 99:59:59,999
vitamins. She claims that James said
666
99:59:59,999 --> 99:59:59,999
he couldn't advertise for halo beauty on
667
99:59:59,999 --> 99:59:59,999
his channel because he had too many young
668
99:59:59,999 --> 99:59:59,999
fans watching and he didn't want to like
669
99:59:59,999 --> 99:59:59,999
market them supplements and then so, she's
670
99:59:59,999 --> 99:59:59,999
like "But here you are on your Instagram
671
99:59:59,999 --> 99:59:59,999
story, selling sleep pills to kids which
672
99:59:59,999 --> 99:59:59,999
is whoa That's reached. Mam, these are
673
99:59:59,999 --> 99:59:59,999
melatonin gummies.
674
99:59:59,999 --> 99:59:59,999
Moving on to the fucking balls and
675
99:59:59,999 --> 99:59:59,999
straight allegation section.
676
99:59:59,999 --> 99:59:59,999
Unfortunately, those two things are
677
99:59:59,999 --> 99:59:59,999
interlinked in this video. So that's why
678
99:59:59,999 --> 99:59:59,999
roping them together. That is why I'm not
679
99:59:59,999 --> 99:59:59,999
taking the last one seriously. It's that
680
99:59:59,999 --> 99:59:59,999
Tati has... Tati has done this to me.
681
99:59:59,999 --> 99:59:59,999
Tati claims that James tried to manipulate
682
99:59:59,999 --> 99:59:59,999
a waiter at her birthday dinner into
683
99:59:59,999 --> 99:59:59,999
thinking he was guy. She also claims that
684
99:59:59,999 --> 99:59:59,999
he was saying very loudly explicit things
685
99:59:59,999 --> 99:59:59,999
that he wanted to do to him.
686
99:59:59,999 --> 99:59:59,999
But what was most shocking to her was the
687
99:59:59,999 --> 99:59:59,999
fact that he was willing to talk about
688
99:59:59,999 --> 99:59:59,999
all this in front of her family and his
689
99:59:59,999 --> 99:59:59,999
dumb parents which is why we get the
690
99:59:59,999 --> 99:59:59,999
iconic sucking c*** line.
691
99:59:59,999 --> 99:59:59,999
Sucking and dick and cock. Like
692
99:59:59,999 --> 99:59:59,999
there is a time and you did it at my
693
99:59:59,999 --> 99:59:59,999
birthday dinner.
694
99:59:59,999 --> 99:59:59,999
She claims she told James to leave the
695
99:59:59,999 --> 99:59:59,999
waiter alone and that he was straight.
696
99:59:59,999 --> 99:59:59,999
And in response he said it doesn't
697
99:59:59,999 --> 99:59:59,999
matter. I'm famous. She concludes the
698
99:59:59,999 --> 99:59:59,999
video with talking about some other
699
99:59:59,999 --> 99:59:59,999
vague instances of James trying to
700
99:59:59,999 --> 99:59:59,999
manipulate straight men and James said
701
99:59:59,999 --> 99:59:59,999
the only reason why she's posting this
702
99:59:59,999 --> 99:59:59,999
is because it's a last ditch effort to get
703
99:59:59,999 --> 99:59:59,999
through to him so that he will stop
704
99:59:59,999 --> 99:59:59,999
trying to manipulate and seduce these
705
99:59:59,999 --> 99:59:59,999
straight men. Okay, let me just do a
706
99:59:59,999 --> 99:59:59,999
quick claimer here. I'm going to be
707
99:59:59,999 --> 99:59:59,999
treating the bi-sister allegations as
708
99:59:59,999 --> 99:59:59,999
their own separate thing. Not really
709
99:59:59,999 --> 99:59:59,999
trying to connect them to further
710
99:59:59,999 --> 99:59:59,999
allegations because I feel like that will
711
99:59:59,999 --> 99:59:59,999
get very crazy and twisted and that is
712
99:59:59,999 --> 99:59:59,999
not what I want because a lot of
713
99:59:59,999 --> 99:59:59,999
bisister, as you will see, gets debunked.
714
99:59:59,999 --> 99:59:59,999
Were as in the future. there are actual
715
99:59:59,999 --> 99:59:59,999
victims that James like has deceits