[Script Info]
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[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:03.63,0:00:07.36,Default,,0000,0000,0000,,[Behind the screens:\NWho decides what I see online?]
Dialogue: 0,0:00:08.38,0:00:09.53,Default,,0000,0000,0000,,Hi, my name’s Taylor.
Dialogue: 0,0:00:09.53,0:00:11.78,Default,,0000,0000,0000,,I study the internet and journalism,
Dialogue: 0,0:00:11.78,0:00:16.08,Default,,0000,0000,0000,,and how we as citizens receive\Ninformation about the world.
Dialogue: 0,0:00:17.39,0:00:19.63,Default,,0000,0000,0000,,In the olden days \Nwhen people got information,
Dialogue: 0,0:00:19.78,0:00:22.69,Default,,0000,0000,0000,,it was mostly decided by people.
Dialogue: 0,0:00:22.69,0:00:25.38,Default,,0000,0000,0000,,There were humans that decided\Nwhat we needed to know.
Dialogue: 0,0:00:25.56,0:00:28.55,Default,,0000,0000,0000,,So when we opened the newspaper\Nor turned on the evening news,
Dialogue: 0,0:00:28.55,0:00:32.57,Default,,0000,0000,0000,,it was a person that decided \Nwhat we heard and saw.
Dialogue: 0,0:00:33.24,0:00:36.55,Default,,0000,0000,0000,,The result of that is\Nthat we all knew similar things.
Dialogue: 0,0:00:38.06,0:00:40.74,Default,,0000,0000,0000,,Now the internet has changed everything.
Dialogue: 0,0:00:41.09,0:00:44.02,Default,,0000,0000,0000,,When you go online,\Nwhen you open an application,
Dialogue: 0,0:00:44.49,0:00:47.22,Default,,0000,0000,0000,,what you see is determined not by a person
Dialogue: 0,0:00:47.49,0:00:48.71,Default,,0000,0000,0000,,but by a machine.
Dialogue: 0,0:00:49.59,0:00:51.82,Default,,0000,0000,0000,,And this is awesome in a lot of ways:
Dialogue: 0,0:00:51.98,0:00:54.05,Default,,0000,0000,0000,,It allows you to use Google Maps;
Dialogue: 0,0:00:54.05,0:00:56.52,Default,,0000,0000,0000,,It allows you to order food online;
Dialogue: 0,0:00:56.52,0:01:00.16,Default,,0000,0000,0000,,It allows you to connect\Nwith friends around the world
Dialogue: 0,0:01:00.16,0:01:01.87,Default,,0000,0000,0000,,and share information...
Dialogue: 0,0:01:02.29,0:01:04.91,Default,,0000,0000,0000,,But there are aspects of this machine
Dialogue: 0,0:01:05.22,0:01:07.51,Default,,0000,0000,0000,,that we need to think\Nreally carefully about
Dialogue: 0,0:01:07.74,0:01:11.62,Default,,0000,0000,0000,,because they determine\Nthe information that we all receive
Dialogue: 0,0:01:11.79,0:01:15.05,Default,,0000,0000,0000,,as citizens in a society\Nand in a democracy.
Dialogue: 0,0:01:15.49,0:01:17.03,Default,,0000,0000,0000,,So when you open up an app
Dialogue: 0,0:01:17.18,0:01:20.53,Default,,0000,0000,0000,,and you’re shown a picture\Nin your Snapchat feed,
Dialogue: 0,0:01:20.76,0:01:24.42,Default,,0000,0000,0000,,all of that information\Nis determined by this machine,
Dialogue: 0,0:01:24.46,0:01:28.95,Default,,0000,0000,0000,,and that machine is driven \Nby the incentives of the company
Dialogue: 0,0:01:28.95,0:01:32.25,Default,,0000,0000,0000,,that owns the website\Nor owns the application.
Dialogue: 0,0:01:32.68,0:01:36.54,Default,,0000,0000,0000,,And the incentive is for you \Nto spend as much time as possible
Dialogue: 0,0:01:36.54,0:01:38.08,Default,,0000,0000,0000,,inside that application.
Dialogue: 0,0:01:38.68,0:01:42.09,Default,,0000,0000,0000,,So they do things that make you feel\Nvery good about being there.
Dialogue: 0,0:01:42.25,0:01:44.55,Default,,0000,0000,0000,,They allow people to like your photos.
Dialogue: 0,0:01:44.98,0:01:47.94,Default,,0000,0000,0000,,They show you content\Nthat they think you want to see
Dialogue: 0,0:01:48.07,0:01:50.85,Default,,0000,0000,0000,,that will either make you\Nreally happy or really angry
Dialogue: 0,0:01:50.85,0:01:53.88,Default,,0000,0000,0000,,that will get an emotional response\Nfrom you to keep you there.
Dialogue: 0,0:01:54.26,0:01:57.17,Default,,0000,0000,0000,,That is because they want\Nto show you as many ads as possible
Dialogue: 0,0:01:57.17,0:01:58.17,Default,,0000,0000,0000,,when you’re there
Dialogue: 0,0:01:58.17,0:02:00.16,Default,,0000,0000,0000,,because that is their business model.
Dialogue: 0,0:02:00.90,0:02:04.41,Default,,0000,0000,0000,,They’re also taking that same\Nopportunity of you being in their app
Dialogue: 0,0:02:04.41,0:02:06.14,Default,,0000,0000,0000,,to collect data about you.
Dialogue: 0,0:02:06.37,0:02:08.00,Default,,0000,0000,0000,,And they use these data
Dialogue: 0,0:02:08.00,0:02:11.55,Default,,0000,0000,0000,,to create detailed profiles\Nof your life and your behaviour,
Dialogue: 0,0:02:11.84,0:02:13.92,Default,,0000,0000,0000,,and these profiles can then be used
Dialogue: 0,0:02:13.92,0:02:16.93,Default,,0000,0000,0000,,to target more ads back to you,
Dialogue: 0,0:02:17.20,0:02:19.70,Default,,0000,0000,0000,,and that then determines\Nwhat you see as well.
Dialogue: 0,0:02:21.47,0:02:25.17,Default,,0000,0000,0000,,But all of this isn’t just about\Nthe business model of these companies,
Dialogue: 0,0:02:25.61,0:02:28.28,Default,,0000,0000,0000,,it actually has an impact on our democracy
Dialogue: 0,0:02:28.74,0:02:34.51,Default,,0000,0000,0000,,because what we each see on the internet\Nis highly customized to us,
Dialogue: 0,0:02:34.99,0:02:36.18,Default,,0000,0000,0000,,to what we like,
Dialogue: 0,0:02:36.45,0:02:37.84,Default,,0000,0000,0000,,to what we believe,
Dialogue: 0,0:02:38.25,0:02:41.20,Default,,0000,0000,0000,,to what we want to see or want to believe.
Dialogue: 0,0:02:41.52,0:02:43.50,Default,,0000,0000,0000,,And that means that as a society,
Dialogue: 0,0:02:43.76,0:02:47.50,Default,,0000,0000,0000,,we no longer all have\Na shared set of knowledge
Dialogue: 0,0:02:47.50,0:02:50.20,Default,,0000,0000,0000,,which is hard for a democracy\Nthat requires us
Dialogue: 0,0:02:50.20,0:02:52.62,Default,,0000,0000,0000,,to work together and know the same things
Dialogue: 0,0:02:52.85,0:02:55.17,Default,,0000,0000,0000,,to make decisions\Nabout our lives together.
Dialogue: 0,0:02:55.39,0:02:57.03,Default,,0000,0000,0000,,When we all know different things
Dialogue: 0,0:02:57.03,0:03:01.06,Default,,0000,0000,0000,,and we’re all being siloed into\Nour own little bubbles of information,
Dialogue: 0,0:03:01.57,0:03:04.86,Default,,0000,0000,0000,,it’s incredibility difficult for us\Nto get along with one another.
Dialogue: 0,0:03:04.86,0:03:07.67,Default,,0000,0000,0000,,We have no shared experience\Nor shared knowledge.
Dialogue: 0,0:03:08.24,0:03:11.34,Default,,0000,0000,0000,,I think it’s really important\Nthat we think critically
Dialogue: 0,0:03:11.54,0:03:13.90,Default,,0000,0000,0000,,about the information we receive online,
Dialogue: 0,0:03:14.25,0:03:17.17,Default,,0000,0000,0000,,and about the companies\Nand structures that determine
Dialogue: 0,0:03:17.34,0:03:19.46,Default,,0000,0000,0000,,what we see on the internet.
Dialogue: 0,0:03:21.50,0:03:24.70,Default,,0000,0000,0000,,[NewsWise is a project of CIVIX&\NThe Canadian Journalism Foundation]
Dialogue: 0,0:03:25.17,0:03:27.60,Default,,0000,0000,0000,,Subtitles by Claudia Contreras\NReview by Carol Wang