[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.58,0:00:09.56,Default,,0000,0000,0000,,Hi, my name’s Taylor.
Dialogue: 0,0:00:09.56,0:00:15.55,Default,,0000,0000,0000,,I study the internet and journalism and how\Nwe as citizens receive information about the
Dialogue: 0,0:00:15.55,0:00:17.49,Default,,0000,0000,0000,,world.
Dialogue: 0,0:00:17.49,0:00:22.80,Default,,0000,0000,0000,,In the olden days when people got information,\Nit was mostly decided by people.
Dialogue: 0,0:00:22.80,0:00:25.71,Default,,0000,0000,0000,,There were humans that decided what we needed\Nto know.
Dialogue: 0,0:00:25.71,0:00:30.09,Default,,0000,0000,0000,,So, when we opened the newspaper or turned\Non the evening news, it was a person that
Dialogue: 0,0:00:30.09,0:00:33.30,Default,,0000,0000,0000,,decided what we heard and saw.
Dialogue: 0,0:00:33.30,0:00:38.06,Default,,0000,0000,0000,,The result of that is that we all knew similar\Nthings.
Dialogue: 0,0:00:38.06,0:00:41.20,Default,,0000,0000,0000,,Now the internet has changed everything.
Dialogue: 0,0:00:41.20,0:00:47.49,Default,,0000,0000,0000,,When you go online, when you open an application,\Nwhat you see is determined not by a person
Dialogue: 0,0:00:47.49,0:00:48.71,Default,,0000,0000,0000,,but by a machine.
Dialogue: 0,0:00:48.71,0:00:52.07,Default,,0000,0000,0000,,And this is awesome in a lot of ways.
Dialogue: 0,0:00:52.07,0:00:58.04,Default,,0000,0000,0000,,It allows you to use Google maps, it allows\Nyou to order food online, it allows you to
Dialogue: 0,0:00:58.04,0:01:02.00,Default,,0000,0000,0000,,connect with friends around the world and\Nshare information.
Dialogue: 0,0:01:02.00,0:01:08.00,Default,,0000,0000,0000,,But, there are aspects of this machine that\Nwe need to think really carefully about, because
Dialogue: 0,0:01:08.00,0:01:14.05,Default,,0000,0000,0000,,they determine the information that we all\Nreceive as citizens in a society and in a
Dialogue: 0,0:01:14.05,0:01:15.05,Default,,0000,0000,0000,,democracy.
Dialogue: 0,0:01:15.05,0:01:21.43,Default,,0000,0000,0000,,So, when you open up an app and you’re shown\Na picture in your Snapchat feed, all of that
Dialogue: 0,0:01:21.43,0:01:28.03,Default,,0000,0000,0000,,information is determined by this machine\Nand that machine is driven by the incentives
Dialogue: 0,0:01:28.03,0:01:31.32,Default,,0000,0000,0000,,of the company that owns the website or owns\Nthe application.
Dialogue: 0,0:01:31.32,0:01:38.02,Default,,0000,0000,0000,,And the incentive is for you to spend as much\Ntime as possible inside that application.
Dialogue: 0,0:01:38.02,0:01:42.25,Default,,0000,0000,0000,,So, they do things that make you feel very\Ngood about being there.
Dialogue: 0,0:01:42.25,0:01:47.21,Default,,0000,0000,0000,,They allow people to like your photos, they\Nshow you content that they think you want
Dialogue: 0,0:01:47.21,0:01:51.85,Default,,0000,0000,0000,,to see that will either make you really happy\Nor really angry, that will get an emotional
Dialogue: 0,0:01:51.85,0:01:54.41,Default,,0000,0000,0000,,response from you to keep you there.
Dialogue: 0,0:01:54.41,0:01:58.27,Default,,0000,0000,0000,,That is because they want to show you as many\Nads as possible when you’re there because
Dialogue: 0,0:01:58.27,0:02:00.15,Default,,0000,0000,0000,,that is their business model.
Dialogue: 0,0:02:00.15,0:02:05.27,Default,,0000,0000,0000,,They’re also taking that same opportunity\Nof you being in their app to collect data
Dialogue: 0,0:02:05.27,0:02:06.37,Default,,0000,0000,0000,,about you.
Dialogue: 0,0:02:06.37,0:02:11.95,Default,,0000,0000,0000,,And they use these data to create detailed\Nprofiles of your life and your behaviour,
Dialogue: 0,0:02:11.95,0:02:17.20,Default,,0000,0000,0000,,and these profiles can then be used to target\Nmore ads back to you.
Dialogue: 0,0:02:17.20,0:02:21.47,Default,,0000,0000,0000,,And that then determines what you see as well.
Dialogue: 0,0:02:21.47,0:02:26.40,Default,,0000,0000,0000,,But all of this isn’t just about the business\Nmodel of these companies, it actually has
Dialogue: 0,0:02:26.40,0:02:33.79,Default,,0000,0000,0000,,an impact on our democracy because what we\Neach see on the internet is highly customized
Dialogue: 0,0:02:33.79,0:02:41.01,Default,,0000,0000,0000,,to us, to what we like, to what we believe,\Nto what we want to see or want to believe.
Dialogue: 0,0:02:41.01,0:02:47.69,Default,,0000,0000,0000,,And that means that as a society we no longer\Nall have a shared set of knowledge, which
Dialogue: 0,0:02:47.69,0:02:52.94,Default,,0000,0000,0000,,is hard for a democracy that requires us to\Nwork together and know the same things to
Dialogue: 0,0:02:52.94,0:02:55.00,Default,,0000,0000,0000,,make decisions about our lives together.
Dialogue: 0,0:02:55.00,0:03:00.09,Default,,0000,0000,0000,,When we all know different things and we’re\Nall being siloed into our own little bubbles
Dialogue: 0,0:03:00.09,0:03:04.86,Default,,0000,0000,0000,,of information, it’s incredibility difficult\Nfor us to get along with one another.
Dialogue: 0,0:03:04.86,0:03:07.36,Default,,0000,0000,0000,,We have no shared experience or shared knowledge.
Dialogue: 0,0:03:07.36,0:03:12.81,Default,,0000,0000,0000,,So, I think it’s really important that we\Nthink critically about the information we
Dialogue: 0,0:03:12.81,0:03:18.64,Default,,0000,0000,0000,,receive online and about the companies and\Nstructures that determine what we see on the
Dialogue: 0,0:03:18.64,0:03:38.35,Default,,0000,0000,0000,,internet.