[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:06.08,0:00:08.09,Default,,0000,0000,0000,,What a titanic task it is
Dialogue: 0,0:00:08.09,0:00:10.60,Default,,0000,0000,0000,,to interview\Na professional in communication,
Dialogue: 0,0:00:10.76,0:00:14.73,Default,,0000,0000,0000,,a seasoned journalist\Nwho has also won the most awards in Spain.
Dialogue: 0,0:00:15.12,0:00:16.72,Default,,0000,0000,0000,,But, we'll try our best.
Dialogue: 0,0:00:16.72,0:00:19.10,Default,,0000,0000,0000,,You'll see it here, on Talent Talks.
Dialogue: 0,0:00:26.93,0:00:29.41,Default,,0000,0000,0000,,We have with us Juanma Romero,
Dialogue: 0,0:00:29.41,0:00:33.17,Default,,0000,0000,0000,,director of the radio program {\i1}Emprende{\i0}\Non the {\i1}Canal 24 Horas{\i0} of {\i1}Radio Española{\i0}.
Dialogue: 0,0:00:33.36,0:00:34.81,Default,,0000,0000,0000,,Hello Juanma! How are you?
Dialogue: 0,0:00:34.92,0:00:37.03,Default,,0000,0000,0000,,I'm happy to be here, Miguel Ángel.
Dialogue: 0,0:00:37.16,0:00:38.38,Default,,0000,0000,0000,,Super happy!
Dialogue: 0,0:00:38.45,0:00:41.21,Default,,0000,0000,0000,,It's wonderful\Nto have you here with us on Talent Talks
Dialogue: 0,0:00:41.21,0:00:45.88,Default,,0000,0000,0000,,and that you can tell us a bit\Nabout your broad and award-winning career.
Dialogue: 0,0:00:46.28,0:00:48.47,Default,,0000,0000,0000,,The first question I wanted to ask you is:
Dialogue: 0,0:00:48.51,0:00:49.69,Default,,0000,0000,0000,,What would you highlight
Dialogue: 0,0:00:49.69,0:00:52.53,Default,,0000,0000,0000,,or what are the main things\Nyou've learned from your career,
Dialogue: 0,0:00:52.53,0:00:54.78,Default,,0000,0000,0000,,which is full of countless successes?
Dialogue: 0,0:00:55.04,0:00:57.49,Default,,0000,0000,0000,,Well, I've learned that\Nno matter how much you know,
Dialogue: 0,0:00:57.49,0:00:59.14,Default,,0000,0000,0000,,you can always mess up.
Dialogue: 0,0:01:00.12,0:01:01.35,Default,,0000,0000,0000,,-Definitely!
Dialogue: 0,0:01:01.68,0:01:03.14,Default,,0000,0000,0000,,And what else,
Dialogue: 0,0:01:03.14,0:01:06.24,Default,,0000,0000,0000,,out of everything\Nyou've experienced,
Dialogue: 0,0:01:06.92,0:01:09.08,Default,,0000,0000,0000,,how you've managed different teams,
Dialogue: 0,0:01:09.08,0:01:13.10,Default,,0000,0000,0000,,or how you've carried out \Nyour program for many years now,
Dialogue: 0,0:01:13.28,0:01:16.52,Default,,0000,0000,0000,,what are the main lessons\Nyou've learned that you can share with us?
Dialogue: 0,0:01:17.04,0:01:19.40,Default,,0000,0000,0000,,You have to be sensible,\Ndown-to-earth,
Dialogue: 0,0:01:19.40,0:01:21.60,Default,,0000,0000,0000,,and lean on others \Nin order to move forward.
Dialogue: 0,0:01:21.60,0:01:23.26,Default,,0000,0000,0000,,If you want to do something alone,
Dialogue: 0,0:01:23.57,0:01:25.15,Default,,0000,0000,0000,,in the end, you won't achieve it.
Dialogue: 0,0:01:25.15,0:01:26.88,Default,,0000,0000,0000,,If you do, you're a rare species.
Dialogue: 0,0:01:26.88,0:01:28.67,Default,,0000,0000,0000,,What's normal is to not achieve it.
Dialogue: 0,0:01:29.04,0:01:30.46,Default,,0000,0000,0000,,You need the help of others.
Dialogue: 0,0:01:30.58,0:01:33.78,Default,,0000,0000,0000,,I always lean on people. \NI lean on people who are smarter than me,
Dialogue: 0,0:01:33.84,0:01:36.20,Default,,0000,0000,0000,,which isn't too difficult either!
Dialogue: 0,0:01:36.20,0:01:38.89,Default,,0000,0000,0000,,I have assistant producers on the program,
Dialogue: 0,0:01:39.21,0:01:42.44,Default,,0000,0000,0000,,and they have to be better than I am.
Dialogue: 0,0:01:42.44,0:01:45.72,Default,,0000,0000,0000,,If I'm at this level and they are here,
Dialogue: 0,0:01:45.84,0:01:48.86,Default,,0000,0000,0000,,I will undoubtedly\Nhave a better program.
Dialogue: 0,0:01:48.92,0:01:50.84,Default,,0000,0000,0000,,If I'm here and they are here,
Dialogue: 0,0:01:50.84,0:01:52.88,Default,,0000,0000,0000,,my program's rankings\Nwill definitely drop.
Dialogue: 0,0:01:53.10,0:01:55.43,Default,,0000,0000,0000,,In other words,\NI want them to be better than me.
Dialogue: 0,0:01:55.43,0:01:57.46,Default,,0000,0000,0000,,Surely.\N-That's why I have you!
Dialogue: 0,0:01:57.46,0:01:59.52,Default,,0000,0000,0000,,Of course!
Dialogue: 0,0:01:59.52,0:02:01.69,Default,,0000,0000,0000,,You took the words right out of my mouth.
Dialogue: 0,0:02:02.42,0:02:08.36,Default,,0000,0000,0000,,In all of your experience\Ninterviewing thousands of entrepreneurs,
Dialogue: 0,0:02:08.80,0:02:12.17,Default,,0000,0000,0000,,people who are starting their business,\Npeople who are very successful,
Dialogue: 0,0:02:12.17,0:02:14.19,Default,,0000,0000,0000,,people who have tried again and again,
Dialogue: 0,0:02:14.84,0:02:18.57,Default,,0000,0000,0000,,what do you think is the key to success
Dialogue: 0,0:02:19.16,0:02:21.41,Default,,0000,0000,0000,,for people who are starting a business
Dialogue: 0,0:02:21.41,0:02:26.24,Default,,0000,0000,0000,,and who need, above all,\Nto learn how to reach those objectives?
Dialogue: 0,0:02:26.88,0:02:29.72,Default,,0000,0000,0000,,The first thing is passion\Nand effort, that's for sure,
Dialogue: 0,0:02:29.72,0:02:31.80,Default,,0000,0000,0000,,but they also need to be prepared.
Dialogue: 0,0:02:31.80,0:02:34.95,Default,,0000,0000,0000,,Some start and they're fearless,\Njust waiting to see what happens,
Dialogue: 0,0:02:35.40,0:02:38.44,Default,,0000,0000,0000,,and then they realize\Nthat they don't understand finance,
Dialogue: 0,0:02:38.44,0:02:39.96,Default,,0000,0000,0000,,they don't understand managing,
Dialogue: 0,0:02:39.96,0:02:41.49,Default,,0000,0000,0000,,they don't know anything.
Dialogue: 0,0:02:42.12,0:02:43.77,Default,,0000,0000,0000,,They're afraid to sell themselves.
Dialogue: 0,0:02:43.77,0:02:47.26,Default,,0000,0000,0000,,Some think that\Nselling themselves is not for them.
Dialogue: 0,0:02:48.08,0:02:50.68,Default,,0000,0000,0000,,They think,\N"No, that's not nice!"
Dialogue: 0,0:02:50.68,0:02:53.08,Default,,0000,0000,0000,,I love promoting,\Nand I'm always promoting things.
Dialogue: 0,0:02:53.08,0:02:54.80,Default,,0000,0000,0000,,Look here, I'm promoting my book.
Dialogue: 0,0:02:54.80,0:02:57.57,Default,,0000,0000,0000,,You always have to promote\Nand shouldn't be shy at all.
Dialogue: 0,0:02:57.60,0:02:58.62,Default,,0000,0000,0000,,-Fantastic.
Dialogue: 0,0:02:58.80,0:03:03.42,Default,,0000,0000,0000,,Thanks to your experience,\Nyou've received many prizes.
Dialogue: 0,0:03:03.52,0:03:04.53,Default,,0000,0000,0000,,How many prizes?
Dialogue: 0,0:03:04.53,0:03:06.79,Default,,0000,0000,0000,,More than 50, more than 40?\N-I've won 53 prizes.
Dialogue: 0,0:03:06.79,0:03:07.82,Default,,0000,0000,0000,,You have 53 prizes,
Dialogue: 0,0:03:07.82,0:03:10.39,Default,,0000,0000,0000,,and that's why you're\Nthe most award-winning journalist
Dialogue: 0,0:03:10.39,0:03:12.10,Default,,0000,0000,0000,,in Spain, which is well-deserved.
Dialogue: 0,0:03:12.28,0:03:15.25,Default,,0000,0000,0000,,I hope it is. Some might say it's not.\N-I think it is!
Dialogue: 0,0:03:15.43,0:03:19.98,Default,,0000,0000,0000,,You're also someone\Nwe can learn many things from
Dialogue: 0,0:03:19.98,0:03:25.39,Default,,0000,0000,0000,,because you're also\Na mentor and a teacher, right?
Dialogue: 0,0:03:26.00,0:03:28.61,Default,,0000,0000,0000,,Yes, what I teach most of all…
Dialogue: 0,0:03:28.61,0:03:29.92,Default,,0000,0000,0000,,I don't teach too much.
Dialogue: 0,0:03:29.92,0:03:33.34,Default,,0000,0000,0000,,I mean, what I teach\Nis a quite limited subject
Dialogue: 0,0:03:33.34,0:03:36.28,Default,,0000,0000,0000,,because there are people \Nwho teach you absolutely everything.
Dialogue: 0,0:03:36.28,0:03:37.38,Default,,0000,0000,0000,,There are people who…
Dialogue: 0,0:03:37.38,0:03:40.10,Default,,0000,0000,0000,,Have you seen those old Western movies?
Dialogue: 0,0:03:40.10,0:03:43.76,Default,,0000,0000,0000,,There's a salesman\Nwith an elixir that can cure baldness,
Dialogue: 0,0:03:43.76,0:03:45.88,Default,,0000,0000,0000,,a stomachache, an injured leg,
Dialogue: 0,0:03:45.88,0:03:48.94,Default,,0000,0000,0000,,or if you're missing half a leg,\Nwith the elixir it grows back.
Dialogue: 0,0:03:48.94,0:03:51.33,Default,,0000,0000,0000,,It does everything!\NWell, I don't teach everything.
Dialogue: 0,0:03:51.33,0:03:54.30,Default,,0000,0000,0000,,I teach communication,\Nsoft skills, and not much more.
Dialogue: 0,0:03:54.30,0:03:57.75,Default,,0000,0000,0000,,I teach people to be visible,
Dialogue: 0,0:03:57.75,0:04:02.07,Default,,0000,0000,0000,,to be involved in the news industry,\Nand how to be a journalist.
Dialogue: 0,0:04:02.16,0:04:05.04,Default,,0000,0000,0000,,If you want to be visible,\Nyou need to read my book.
Dialogue: 0,0:04:05.04,0:04:08.64,Default,,0000,0000,0000,,If you want to be invisible,\Ndon't even think about buying it,
Dialogue: 0,0:04:08.96,0:04:11.08,Default,,0000,0000,0000,,because if you do,\Nit will be useless to you.
Dialogue: 0,0:04:12.20,0:04:15.18,Default,,0000,0000,0000,,We'll talk later\Nabout your fantastic book,
Dialogue: 0,0:04:15.18,0:04:17.20,Default,,0000,0000,0000,,which shares many of your experiences
Dialogue: 0,0:04:17.51,0:04:19.20,Default,,0000,0000,0000,,as a lecturer and a mentor.
Dialogue: 0,0:04:19.80,0:04:22.72,Default,,0000,0000,0000,,You've strongly insisted that soft skills
Dialogue: 0,0:04:22.93,0:04:27.55,Default,,0000,0000,0000,,are much more important\Nthan what many people think, haven't you?
Dialogue: 0,0:04:28.04,0:04:29.12,Default,,0000,0000,0000,,That's right.
Dialogue: 0,0:04:29.12,0:04:30.92,Default,,0000,0000,0000,,Soft skills are essential
Dialogue: 0,0:04:30.92,0:04:34.15,Default,,0000,0000,0000,,because even though\Nwe're talking about technology nowadays,
Dialogue: 0,0:04:34.15,0:04:38.56,Default,,0000,0000,0000,,hard skills, and knowing\Nall about computers,
Dialogue: 0,0:04:39.28,0:04:41.68,Default,,0000,0000,0000,,if you don't know\Nhow to interact with your team,
Dialogue: 0,0:04:41.96,0:04:43.54,Default,,0000,0000,0000,,it won't work.\N-That's true.
Dialogue: 0,0:04:43.54,0:04:46.78,Default,,0000,0000,0000,,It doesn't matter\Nif you interact online
Dialogue: 0,0:04:46.79,0:04:50.07,Default,,0000,0000,0000,,from your computer,\Nwith no physical meetings
Dialogue: 0,0:04:50.07,0:04:52.68,Default,,0000,0000,0000,,or if you interact in an office\Nwith many people,
Dialogue: 0,0:04:52.92,0:04:55.79,Default,,0000,0000,0000,,you need to know\Nhow to interact with others
Dialogue: 0,0:04:56.48,0:04:58.87,Default,,0000,0000,0000,,and how to have\Na good relationship with your team.
Dialogue: 0,0:04:58.87,0:05:01.54,Default,,0000,0000,0000,,If not, it won't work out,\Nand they'll end up firing you.
Dialogue: 0,0:05:01.54,0:05:05.08,Default,,0000,0000,0000,,Of course. In fact,\Na little birdy told us
Dialogue: 0,0:05:05.56,0:05:09.89,Default,,0000,0000,0000,,that many of your lectures \Nand mentorships are very dynamic,
Dialogue: 0,0:05:09.89,0:05:11.72,Default,,0000,0000,0000,,reflecting your own personal style,
Dialogue: 0,0:05:12.00,0:05:14.65,Default,,0000,0000,0000,,and that you're\Nmore used to using direct language
Dialogue: 0,0:05:14.84,0:05:17.40,Default,,0000,0000,0000,,so people can understand\Nand learn at the same time.
Dialogue: 0,0:05:17.76,0:05:19.82,Default,,0000,0000,0000,,That's right.\NWhen I give a lecture,
Dialogue: 0,0:05:20.91,0:05:22.85,Default,,0000,0000,0000,,the person there is Juanma Romero
Dialogue: 0,0:05:22.85,0:05:25.16,Default,,0000,0000,0000,,and everything that I am.\N-The very one.
Dialogue: 0,0:05:25.16,0:05:28.50,Default,,0000,0000,0000,,If I have to talk about my wife\Nand my children, I'll talk about them.
Dialogue: 0,0:05:28.50,0:05:31.71,Default,,0000,0000,0000,,If I have to talk about things\Nthat have happened to me, I'll do it,
Dialogue: 0,0:05:31.71,0:05:34.60,Default,,0000,0000,0000,,because that way\NI can show people the truth,
Dialogue: 0,0:05:35.16,0:05:36.95,Default,,0000,0000,0000,,the things that have happened to me,
Dialogue: 0,0:05:36.95,0:05:40.02,Default,,0000,0000,0000,,how they've happened,\Nand how I've solved them.
Dialogue: 0,0:05:40.02,0:05:43.05,Default,,0000,0000,0000,,If I've experienced any failures, \Nand I've had many,
Dialogue: 0,0:05:43.05,0:05:44.07,Default,,0000,0000,0000,,I share them, too.
Dialogue: 0,0:05:44.07,0:05:46.68,Default,,0000,0000,0000,,Then I share\Nhow I dealt with that situation.
Dialogue: 0,0:05:46.68,0:05:49.76,Default,,0000,0000,0000,,In fact, I have a lecture\Nwith my ten books,
Dialogue: 0,0:05:49.76,0:05:51.40,Default,,0000,0000,0000,,the eleventh book isn't there yet.
Dialogue: 0,0:05:51.45,0:05:53.48,Default,,0000,0000,0000,,In each book there's a failure.
Dialogue: 0,0:05:53.72,0:05:56.46,Default,,0000,0000,0000,,I share the failure that's in the book
Dialogue: 0,0:05:56.46,0:05:59.14,Default,,0000,0000,0000,,and how I overcame it.
Dialogue: 0,0:05:59.56,0:06:01.14,Default,,0000,0000,0000,,That's so interesting.
Dialogue: 0,0:06:01.41,0:06:02.96,Default,,0000,0000,0000,,Speaking about those books,
Dialogue: 0,0:06:03.20,0:06:08.78,Default,,0000,0000,0000,,you're now in\Nthe middle of your book promotion
Dialogue: 0,0:06:08.86,0:06:11.43,Default,,0000,0000,0000,,for your latest book {\i1}Hazte visible{\i0}.
Dialogue: 0,0:06:11.55,0:06:15.19,Default,,0000,0000,0000,,This book is a compilation\Nof everything you've achieved
Dialogue: 0,0:06:15.34,0:06:17.67,Default,,0000,0000,0000,,in the communication field\Nand how to be visible.
Dialogue: 0,0:06:17.67,0:06:22.28,Default,,0000,0000,0000,,In fact, you've conducted\Nmore than 1,000 or 2,000 radio interviews
Dialogue: 0,0:06:22.28,0:06:23.64,Default,,0000,0000,0000,,in a very short time.
Dialogue: 0,0:06:23.90,0:06:27.94,Default,,0000,0000,0000,,I've conducted more than 1,000 individual\Nradio interviews in two years.
Dialogue: 0,0:06:27.96,0:06:30.97,Default,,0000,0000,0000,,There are people that believe me\Nand there are people who don't.
Dialogue: 0,0:06:30.97,0:06:33.18,Default,,0000,0000,0000,,I believe you.\N-You better! I have a stick here
Dialogue: 0,0:06:33.18,0:06:35.28,Default,,0000,0000,0000,,to hit you with if you say you don't.
Dialogue: 0,0:06:35.28,0:06:36.28,Default,,0000,0000,0000,,It's true, yes.
Dialogue: 0,0:06:37.03,0:06:38.100,Default,,0000,0000,0000,,One time, I had 20 interviews in one day.
Dialogue: 0,0:06:38.100,0:06:40.97,Default,,0000,0000,0000,,That day, I couldn't ride my motorcycle.
Dialogue: 0,0:06:40.97,0:06:43.13,Default,,0000,0000,0000,,I mostly move around\Nthe city on a motorcycle.
Dialogue: 0,0:06:43.13,0:06:46.68,Default,,0000,0000,0000,,I had to take the car\Nbecause every time they called me,
Dialogue: 0,0:06:46.68,0:06:47.73,Default,,0000,0000,0000,,I had to stop.
Dialogue: 0,0:06:47.73,0:06:50.78,Default,,0000,0000,0000,,Organizing 20 interviews in a day\Nwas impossible to manage.
Dialogue: 0,0:06:51.03,0:06:54.00,Default,,0000,0000,0000,,It was only possible\Nwith the communication strategy
Dialogue: 0,0:06:54.20,0:06:55.60,Default,,0000,0000,0000,,that I explain in the book.
Dialogue: 0,0:06:55.60,0:06:57.15,Default,,0000,0000,0000,,I didn't keep it a secret.
Dialogue: 0,0:06:57.44,0:06:59.53,Default,,0000,0000,0000,,The thing is,\Nit's not only about strategy.
Dialogue: 0,0:06:59.53,0:07:01.39,Default,,0000,0000,0000,,You also have to work, work, work.
Dialogue: 0,0:07:01.39,0:07:04.90,Default,,0000,0000,0000,,This doesn't just happen by saying,\N"Juanma Romero explained this to me."
Dialogue: 0,0:07:04.90,0:07:07.80,Default,,0000,0000,0000,,When I give a lecture,\NI teach them absolutely everything
Dialogue: 0,0:07:07.80,0:07:08.84,Default,,0000,0000,0000,,and how to do it.
Dialogue: 0,0:07:08.84,0:07:11.49,Default,,0000,0000,0000,,However, you have to work.
Dialogue: 0,0:07:11.49,0:07:12.67,Default,,0000,0000,0000,,A few days ago,
Dialogue: 0,0:07:13.20,0:07:16.20,Default,,0000,0000,0000,,I was giving a lecture\Nto a company. I told them,
Dialogue: 0,0:07:16.44,0:07:19.14,Default,,0000,0000,0000,,"This is great. You know how to do it,
Dialogue: 0,0:07:19.14,0:07:21.24,Default,,0000,0000,0000,,but now you have to actually do it."
Dialogue: 0,0:07:21.24,0:07:24.18,Default,,0000,0000,0000,,It doesn't count if you just say,\N"Juanma told me to do this."
Dialogue: 0,0:07:24.18,0:07:25.75,Default,,0000,0000,0000,,Now you have to do it.\N-Of course.
Dialogue: 0,0:07:25.75,0:07:27.61,Default,,0000,0000,0000,,I actually wanted\Nto ask you about this.
Dialogue: 0,0:07:27.61,0:07:29.76,Default,,0000,0000,0000,,I don't want to take up\Ntoo much of your time.
Dialogue: 0,0:07:29.76,0:07:34.24,Default,,0000,0000,0000,,You've advised many companies,
Dialogue: 0,0:07:34.52,0:07:37.38,Default,,0000,0000,0000,,from multinationals\Nto small businesses and entrepreneurs.
Dialogue: 0,0:07:37.67,0:07:39.04,Default,,0000,0000,0000,,What do they often do wrong?
Dialogue: 0,0:07:39.12,0:07:41.83,Default,,0000,0000,0000,,What do they tend\Nto not keep in mind
Dialogue: 0,0:07:41.83,0:07:44.52,Default,,0000,0000,0000,,to ensure communication is a success
Dialogue: 0,0:07:44.52,0:07:46.89,Default,,0000,0000,0000,,or at least to reach\Nthe objectives they have set?
Dialogue: 0,0:07:47.28,0:07:49.30,Default,,0000,0000,0000,,They don't think\Nabout ordinary people.
Dialogue: 0,0:07:49.30,0:07:50.60,Default,,0000,0000,0000,,They're in their own bubble
Dialogue: 0,0:07:50.60,0:07:52.84,Default,,0000,0000,0000,,and they don't think\Nabout the people out there.
Dialogue: 0,0:07:52.84,0:07:55.54,Default,,0000,0000,0000,,The other day,\NI had a session in a company,
Dialogue: 0,0:07:55.54,0:07:56.99,Default,,0000,0000,0000,,it doesn't matter which one.
Dialogue: 0,0:07:57.81,0:08:00.35,Default,,0000,0000,0000,,They were adept on social media\Nand WhatsApp,
Dialogue: 0,0:08:00.65,0:08:03.60,Default,,0000,0000,0000,,but it didn't occur to them\Nto get coffee with a journalist.
Dialogue: 0,0:08:04.08,0:08:06.20,Default,,0000,0000,0000,,"Coffee with a journalist?"
Dialogue: 0,0:08:06.20,0:08:10.04,Default,,0000,0000,0000,,But if you're in your city,\Ngo have a coffee with them.
Dialogue: 0,0:08:10.04,0:08:11.12,Default,,0000,0000,0000,,Interact with them.
Dialogue: 0,0:08:11.12,0:08:13.95,Default,,0000,0000,0000,,If the journalist doesn't want to,\Nobviously don't do it,
Dialogue: 0,0:08:13.95,0:08:14.96,Default,,0000,0000,0000,,but if they want to…
Dialogue: 0,0:08:14.96,0:08:16.83,Default,,0000,0000,0000,,You're not bothering them\Nby seeing them
Dialogue: 0,0:08:16.83,0:08:18.28,Default,,0000,0000,0000,,and telling them what you do.
Dialogue: 0,0:08:18.28,0:08:21.19,Default,,0000,0000,0000,,They can't have 200 coffees\Nevery day, of course,
Dialogue: 0,0:08:21.35,0:08:24.33,Default,,0000,0000,0000,,but you can suggest it.\NIf they're not interested, that's that.
Dialogue: 0,0:08:24.33,0:08:26.40,Default,,0000,0000,0000,,If they are,\Nyou maintain that relationship.
Dialogue: 0,0:08:26.40,0:08:30.28,Default,,0000,0000,0000,,Well, getting coffee with a journalist\Nwas something they didn't even consider.
Dialogue: 0,0:08:30.28,0:08:33.10,Default,,0000,0000,0000,,They didn't send\Nthe right email to the journalist either.
Dialogue: 0,0:08:33.10,0:08:34.68,Default,,0000,0000,0000,,They would send an email and say,
Dialogue: 0,0:08:34.68,0:08:38.20,Default,,0000,0000,0000,,"I've attached the press release"\Nor "Here's my company's report."
Dialogue: 0,0:08:38.20,0:08:39.57,Default,,0000,0000,0000,,A 200 page report.
Dialogue: 0,0:08:39.60,0:08:40.65,Default,,0000,0000,0000,,And I would tell them,
Dialogue: 0,0:08:40.65,0:08:41.99,Default,,0000,0000,0000,,"That's foolish!
Dialogue: 0,0:08:41.99,0:08:44.68,Default,,0000,0000,0000,,How is a journalist\Ngoing to read 200 pages
Dialogue: 0,0:08:44.68,0:08:46.84,Default,,0000,0000,0000,,about your company?\NDo you think they care?"
Dialogue: 0,0:08:46.88,0:08:48.58,Default,,0000,0000,0000,,First, they have to open the email.
Dialogue: 0,0:08:48.58,0:08:51.71,Default,,0000,0000,0000,,They probably won't even open\Nthe attached PDF.
Dialogue: 0,0:08:51.91,0:08:53.92,Default,,0000,0000,0000,,Then, they have to read it.
Dialogue: 0,0:08:54.25,0:08:56.51,Default,,0000,0000,0000,,Honestly, if I saw it was 200 pages long,
Dialogue: 0,0:08:56.62,0:08:58.78,Default,,0000,0000,0000,,I wouldn't read it either.\N-You and me both.
Dialogue: 0,0:08:59.23,0:09:02.23,Default,,0000,0000,0000,,You have to explain\Nthese things that they don't consider,
Dialogue: 0,0:09:02.23,0:09:05.03,Default,,0000,0000,0000,,but this happens to some\Ncommunication agencies,
Dialogue: 0,0:09:05.03,0:09:07.33,Default,,0000,0000,0000,,and they're supposed to know\Nabout these things.
Dialogue: 0,0:09:07.44,0:09:10.48,Default,,0000,0000,0000,,These are huge mistakes,\Nand there's no time for that, of course.
Dialogue: 0,0:09:10.48,0:09:13.72,Default,,0000,0000,0000,,I receive about 200 emails a day.
Dialogue: 0,0:09:13.96,0:09:16.91,Default,,0000,0000,0000,,If I had to read and answer each email,
Dialogue: 0,0:09:16.91,0:09:19.51,Default,,0000,0000,0000,,it would take me \Nat least three minutes per email.
Dialogue: 0,0:09:19.51,0:09:22.32,Default,,0000,0000,0000,,In other words,\Nsix hours of my life each day.
Dialogue: 0,0:09:23.28,0:09:24.87,Default,,0000,0000,0000,,I wouldn't have any time to work.
Dialogue: 0,0:09:24.87,0:09:27.84,Default,,0000,0000,0000,,My bosses would ask me,\N"When are you going to do the program?"
Dialogue: 0,0:09:28.04,0:09:29.30,Default,,0000,0000,0000,,Without a doubt.
Dialogue: 0,0:09:29.30,0:09:31.33,Default,,0000,0000,0000,,To wrap things up,
Dialogue: 0,0:09:31.33,0:09:34.40,Default,,0000,0000,0000,,one of your latest milestones is writing
Dialogue: 0,0:09:34.40,0:09:38.01,Default,,0000,0000,0000,,Amazon's number one\Nbest-selling book with {\i1}Hazte visible{\i0}.
Dialogue: 0,0:09:39.00,0:09:40.68,Default,,0000,0000,0000,,I know you won't share it with us,
Dialogue: 0,0:09:40.68,0:09:44.12,Default,,0000,0000,0000,,but could you tell us about\Nsome of the main aspects of the strategy
Dialogue: 0,0:09:44.12,0:09:45.71,Default,,0000,0000,0000,,that's made your book number one?
Dialogue: 0,0:09:45.71,0:09:47.96,Default,,0000,0000,0000,,I'm sure you'll be number one\Nagain, by the way.
Dialogue: 0,0:09:47.96,0:09:50.59,Default,,0000,0000,0000,,Well, we've been number one on Amazon…
Dialogue: 0,0:09:50.59,0:09:52.44,Default,,0000,0000,0000,,I said "We" and I'll tell you why.
Dialogue: 0,0:09:52.91,0:09:55.12,Default,,0000,0000,0000,,It's been a 12-hour campaign.
Dialogue: 0,0:09:55.12,0:09:57.26,Default,,0000,0000,0000,,It hasn't been short.
Dialogue: 0,0:09:58.17,0:09:59.81,Default,,0000,0000,0000,,It's been a 12-hour campaign
Dialogue: 0,0:10:00.05,0:10:01.62,Default,,0000,0000,0000,,and three months of preparation.
Dialogue: 0,0:10:01.92,0:10:03.05,Default,,0000,0000,0000,,I said "We"
Dialogue: 0,0:10:03.05,0:10:07.53,Default,,0000,0000,0000,,because I led the campaign\Nwith the help of others, including you.
Dialogue: 0,0:10:07.68,0:10:10.58,Default,,0000,0000,0000,,There are people who might say\Nthey did it all by themselves.
Dialogue: 0,0:10:10.58,0:10:11.70,Default,,0000,0000,0000,,That's not my case.
Dialogue: 0,0:10:11.88,0:10:15.26,Default,,0000,0000,0000,,In my case, I always have help\Nand I always ask for help, too.
Dialogue: 0,0:10:15.84,0:10:17.61,Default,,0000,0000,0000,,All that we've achieved…
Dialogue: 0,0:10:17.72,0:10:19.34,Default,,0000,0000,0000,,In the book {\i1}Hazte visible{\i0},
Dialogue: 0,0:10:19.80,0:10:24.72,Default,,0000,0000,0000,,there's a QR code as a gift\Nfor those who buy the book,
Dialogue: 0,0:10:24.96,0:10:29.06,Default,,0000,0000,0000,,which takes you to a site\Nwhere we explain how we made the book.
Dialogue: 0,0:10:29.40,0:10:34.00,Default,,0000,0000,0000,,Of course, this can't be in the book\Nbecause the book has already been printed.
Dialogue: 0,0:10:34.38,0:10:37.02,Default,,0000,0000,0000,,But what's in the QR code
Dialogue: 0,0:10:37.63,0:10:42.48,Default,,0000,0000,0000,,will be written up until two days\Nbefore the book is released,
Dialogue: 0,0:10:42.80,0:10:44.88,Default,,0000,0000,0000,,and then\Nit will be uploaded on the site.
Dialogue: 0,0:10:45.00,0:10:47.73,Default,,0000,0000,0000,,By the way,\Nyou're the one who'll upload it.
Dialogue: 0,0:10:47.73,0:10:50.07,Default,,0000,0000,0000,,Thank you so much\Nfor giving me more tasks to do.
Dialogue: 0,0:10:50.36,0:10:53.00,Default,,0000,0000,0000,,That's so interesting!\N-Sorry.
Dialogue: 0,0:10:53.12,0:10:54.12,Default,,0000,0000,0000,,In that QR code,
Dialogue: 0,0:10:54.12,0:10:56.75,Default,,0000,0000,0000,,we'll share the strategy\Nwe followed and the key words
Dialogue: 0,0:10:56.75,0:11:00.16,Default,,0000,0000,0000,,that made Amazon\Nplace us in a good position,
Dialogue: 0,0:11:00.16,0:11:03.08,Default,,0000,0000,0000,,and how we made sure\Nthose key words
Dialogue: 0,0:11:03.15,0:11:05.93,Default,,0000,0000,0000,,were aligned with the people\Nwho want to use our services.
Dialogue: 0,0:11:05.93,0:11:07.73,Default,,0000,0000,0000,,All of the information will be there:
Dialogue: 0,0:11:07.73,0:11:09.06,Default,,0000,0000,0000,,how it was promoted online,
Dialogue: 0,0:11:09.06,0:11:13.61,Default,,0000,0000,0000,,how it was promoted\Non communication channels,
Dialogue: 0,0:11:13.61,0:11:18.41,Default,,0000,0000,0000,,with friends, with colleagues,\Nwith enemies, with our daily emails, etc.
Dialogue: 0,0:11:18.48,0:11:21.92,Default,,0000,0000,0000,,There's going to be a strategy\Nthat we'll also make into a lecture later,
Dialogue: 0,0:11:21.92,0:11:24.00,Default,,0000,0000,0000,,because all of this has to be profitable.
Dialogue: 0,0:11:24.00,0:11:25.12,Default,,0000,0000,0000,,Of course.
Dialogue: 0,0:11:25.12,0:11:27.67,Default,,0000,0000,0000,,Everything you're sharing \Nis so interesting.
Dialogue: 0,0:11:27.67,0:11:29.74,Default,,0000,0000,0000,,It's certainly a wonderful project,
Dialogue: 0,0:11:29.83,0:11:31.90,Default,,0000,0000,0000,,just like many projects\Nyou've carried out.
Dialogue: 0,0:11:32.00,0:11:35.14,Default,,0000,0000,0000,,I'm convinced it will be a great success
Dialogue: 0,0:11:35.94,0:11:37.91,Default,,0000,0000,0000,,for professionals\Nto be visible, to learn,
Dialogue: 0,0:11:37.91,0:11:39.13,Default,,0000,0000,0000,,and to continue learning,
Dialogue: 0,0:11:39.13,0:11:41.56,Default,,0000,0000,0000,,this time with the help\Nof communication strategies
Dialogue: 0,0:11:41.88,0:11:44.13,Default,,0000,0000,0000,,from the most award-winning\Njournalist in Spain,
Dialogue: 0,0:11:44.13,0:11:46.14,Default,,0000,0000,0000,,which we hope continues for many years.
Dialogue: 0,0:11:46.44,0:11:47.58,Default,,0000,0000,0000,,We hope it does!
Dialogue: 0,0:11:47.76,0:11:50.34,Default,,0000,0000,0000,,-We sure do!\N-I hope they buy the book, {\i1}Hazte visible{\i0}.
Dialogue: 0,0:11:50.34,0:11:51.38,Default,,0000,0000,0000,,Of course, that too!
Dialogue: 0,0:11:51.38,0:11:53.39,Default,,0000,0000,0000,,It's been a pleasure\Nto have Juanma Romero,
Dialogue: 0,0:11:53.39,0:11:55.26,Default,,0000,0000,0000,,director of the radio program {\i1}Emprende{\i0}
Dialogue: 0,0:11:55.26,0:11:57.78,Default,,0000,0000,0000,,on the {\i1}Canal 24 Horas{\i0}\Nof {\i1}Radio y Televisión Española{\i0}.
Dialogue: 0,0:11:57.78,0:11:59.78,Default,,0000,0000,0000,,I tried my best\Nto be up to your standards.
Dialogue: 0,0:11:59.78,0:12:01.94,Default,,0000,0000,0000,,-We're done already?\N-Yes, we're done already.
Dialogue: 0,0:12:01.94,0:12:05.65,Default,,0000,0000,0000,,Well, it went by super quick!\NYou've completely surpassed my standards!
Dialogue: 0,0:12:05.96,0:12:08.19,Default,,0000,0000,0000,,I wish I could speak as good as you do.
Dialogue: 0,0:12:08.24,0:12:09.30,Default,,0000,0000,0000,,No, no.
Dialogue: 0,0:12:09.30,0:12:10.86,Default,,0000,0000,0000,,You just think highly of me!
Dialogue: 0,0:12:11.12,0:12:13.67,Default,,0000,0000,0000,,Thanks for coming to Talent Talks, Juanma.\N-Thank you.
Dialogue: 0,0:12:15.36,0:12:18.57,Default,,0000,0000,0000,,Now you've seen\Nwhy he's the most award-winning journalist
Dialogue: 0,0:12:18.57,0:12:19.70,Default,,0000,0000,0000,,in Spain.
Dialogue: 0,0:12:19.70,0:12:21.63,Default,,0000,0000,0000,,He also has fantastic initiatives
Dialogue: 0,0:12:22.01,0:12:24.30,Default,,0000,0000,0000,,that keep us learning and improving.
Dialogue: 0,0:12:24.36,0:12:26.72,Default,,0000,0000,0000,,He shared all this \Nwith the experience, kindness,
Dialogue: 0,0:12:26.72,0:12:29.48,Default,,0000,0000,0000,,and friendliness of someone\Nwho doesn't give up
Dialogue: 0,0:12:29.48,0:12:31.25,Default,,0000,0000,0000,,and who doesn't want you to either.
Dialogue: 0,0:12:31.36,0:12:33.18,Default,,0000,0000,0000,,It happened here, on Talent Talks.