[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:02.62,Default,,0000,0000,0000,,It's really, really great to be here.
Dialogue: 0,0:00:02.64,0:00:04.54,Default,,0000,0000,0000,,You have the power to change the world.
Dialogue: 0,0:00:04.56,0:00:06.22,Default,,0000,0000,0000,,I’m not saying that to be cliché,
Dialogue: 0,0:00:06.24,0:00:08.56,Default,,0000,0000,0000,,you really have the power\Nto change the world.
Dialogue: 0,0:00:09.04,0:00:11.14,Default,,0000,0000,0000,,Deep inside of you,\Nevery single one of you
Dialogue: 0,0:00:11.16,0:00:14.40,Default,,0000,0000,0000,,has the most powerful device known to man.
Dialogue: 0,0:00:15.08,0:00:16.28,Default,,0000,0000,0000,,And that's an idea.
Dialogue: 0,0:00:17.24,0:00:20.30,Default,,0000,0000,0000,,So a single idea, from the human mind,
Dialogue: 0,0:00:20.32,0:00:21.86,Default,,0000,0000,0000,,it could start the ground swell,
Dialogue: 0,0:00:21.88,0:00:24.66,Default,,0000,0000,0000,,it could be a flash point for a movement
Dialogue: 0,0:00:24.68,0:00:27.46,Default,,0000,0000,0000,,and it can actually rewrite our future.
Dialogue: 0,0:00:27.48,0:00:30.18,Default,,0000,0000,0000,,But an idea is powerless
Dialogue: 0,0:00:30.20,0:00:32.02,Default,,0000,0000,0000,,if it stays inside of you.
Dialogue: 0,0:00:32.04,0:00:35.10,Default,,0000,0000,0000,,If you never pull that idea out\Nfor others to contend with,
Dialogue: 0,0:00:35.12,0:00:36.32,Default,,0000,0000,0000,,it will die with you.
Dialogue: 0,0:00:37.12,0:00:40.42,Default,,0000,0000,0000,,Now, maybe some of you guys\Nhave tried to convey your idea
Dialogue: 0,0:00:40.44,0:00:42.34,Default,,0000,0000,0000,,and it wasn't adopted, it was rejected,
Dialogue: 0,0:00:42.36,0:00:45.22,Default,,0000,0000,0000,,and some other mediocre\Nor average idea was adopted.
Dialogue: 0,0:00:45.24,0:00:49.58,Default,,0000,0000,0000,,And the only difference between those two\Nis in the way it was communicated.
Dialogue: 0,0:00:49.60,0:00:52.42,Default,,0000,0000,0000,,Because if you communicate an idea\Nin a way that resonates,
Dialogue: 0,0:00:52.44,0:00:55.08,Default,,0000,0000,0000,,change will happen\Nand you can change the world.
Dialogue: 0,0:00:55.88,0:00:58.54,Default,,0000,0000,0000,,In my family, we collect\Nthese vintage European posters.
Dialogue: 0,0:00:58.56,0:01:01.02,Default,,0000,0000,0000,,Every time we go to Maui,\Nwe go to the dealer there
Dialogue: 0,0:01:01.04,0:01:02.86,Default,,0000,0000,0000,,and he turns these great big posters.
Dialogue: 0,0:01:02.88,0:01:04.70,Default,,0000,0000,0000,,I love them. They all have one idea
Dialogue: 0,0:01:04.72,0:01:07.30,Default,,0000,0000,0000,,and one really clear visual\Nthat conveys the idea.
Dialogue: 0,0:01:07.32,0:01:10.10,Default,,0000,0000,0000,,They are about the size of a mattress.\NThey are really big.
Dialogue: 0,0:01:10.12,0:01:12.62,Default,,0000,0000,0000,,They're not as thick as a mattress,\Nbut they are big.
Dialogue: 0,0:01:12.64,0:01:15.18,Default,,0000,0000,0000,,And the guy will tell the story\Nas he turns the pages.
Dialogue: 0,0:01:15.20,0:01:17.38,Default,,0000,0000,0000,,And this one time\NI was flanked by my two kids
Dialogue: 0,0:01:17.40,0:01:20.18,Default,,0000,0000,0000,,and he turns the page\Nand this poster is underneath,
Dialogue: 0,0:01:20.20,0:01:22.06,Default,,0000,0000,0000,,and right when I lean forward and say,
Dialogue: 0,0:01:22.08,0:01:24.74,Default,,0000,0000,0000,,"Oh my God, I love this poster,"
Dialogue: 0,0:01:24.76,0:01:26.94,Default,,0000,0000,0000,,both of my kids jumped back\Nand they are like,
Dialogue: 0,0:01:26.96,0:01:28.30,Default,,0000,0000,0000,,"Oh my God, mom, it's you."
Dialogue: 0,0:01:28.32,0:01:29.54,Default,,0000,0000,0000,,And this is the poster.
Dialogue: 0,0:01:29.56,0:01:30.86,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:30.88,0:01:33.14,Default,,0000,0000,0000,,See, I'm like "Fire it up!"
Dialogue: 0,0:01:33.16,0:01:35.70,Default,,0000,0000,0000,,The thing I loved\Nabout this poster was the irony.
Dialogue: 0,0:01:35.72,0:01:38.22,Default,,0000,0000,0000,,Here's this chick all fired up,\Nheaded into battle --
Dialogue: 0,0:01:38.24,0:01:39.50,Default,,0000,0000,0000,,as the standard there --
Dialogue: 0,0:01:39.52,0:01:42.54,Default,,0000,0000,0000,,and she's holding these\Nlittle Suavitos baking spices,
Dialogue: 0,0:01:42.56,0:01:45.42,Default,,0000,0000,0000,,like something so seemingly insignificant,
Dialogue: 0,0:01:45.44,0:01:49.36,Default,,0000,0000,0000,,though she's willing to risk, you know,\Nlife and limb to promote this thing.
Dialogue: 0,0:01:50.12,0:01:53.70,Default,,0000,0000,0000,,So if you are to swap out\Nthose little Suavitos baking spices
Dialogue: 0,0:01:53.72,0:01:54.98,Default,,0000,0000,0000,,with a presentation --
Dialogue: 0,0:01:55.00,0:01:57.34,Default,,0000,0000,0000,,Yeah, it's me, pretty fired up.
Dialogue: 0,0:01:57.36,0:01:59.02,Default,,0000,0000,0000,,I was fired up about presentations
Dialogue: 0,0:01:59.04,0:02:02.26,Default,,0000,0000,0000,,back when it wasn't cool\Nto be fired up about presentations.
Dialogue: 0,0:02:02.28,0:02:04.86,Default,,0000,0000,0000,,I really think they have the power\Nto change the world
Dialogue: 0,0:02:04.88,0:02:07.30,Default,,0000,0000,0000,,when you communicate\Neffectively through them.
Dialogue: 0,0:02:07.32,0:02:09.50,Default,,0000,0000,0000,,And changing the world is hard.
Dialogue: 0,0:02:09.52,0:02:12.90,Default,,0000,0000,0000,,It won't happen with just one person\Nwith one single idea.
Dialogue: 0,0:02:12.92,0:02:16.30,Default,,0000,0000,0000,,That idea has got to spread,\Nor it won't be effective.
Dialogue: 0,0:02:16.32,0:02:18.14,Default,,0000,0000,0000,,So it has to come out of you
Dialogue: 0,0:02:18.16,0:02:20.28,Default,,0000,0000,0000,,and out into the open for people to see.
Dialogue: 0,0:02:21.60,0:02:25.98,Default,,0000,0000,0000,,And the way that ideas are conveyed\Nthe most effectively is through story.
Dialogue: 0,0:02:26.00,0:02:27.62,Default,,0000,0000,0000,,You know, for thousands of years,
Dialogue: 0,0:02:27.64,0:02:31.06,Default,,0000,0000,0000,,illiterate generations would pass on\Ntheir values and their culture
Dialogue: 0,0:02:31.08,0:02:32.78,Default,,0000,0000,0000,,from generation to generation,
Dialogue: 0,0:02:32.80,0:02:34.46,Default,,0000,0000,0000,,and they would stay intact.
Dialogue: 0,0:02:34.48,0:02:37.34,Default,,0000,0000,0000,,So there's something kind of magical\Nabout a story structure
Dialogue: 0,0:02:37.36,0:02:39.54,Default,,0000,0000,0000,,that makes it so that when it's assembled,
Dialogue: 0,0:02:39.56,0:02:41.82,Default,,0000,0000,0000,,it can be ingested and then recalled
Dialogue: 0,0:02:41.84,0:02:43.44,Default,,0000,0000,0000,,by the person who's receiving it.
Dialogue: 0,0:02:44.60,0:02:48.26,Default,,0000,0000,0000,,So basically a story,\Nyou get a physical reaction,
Dialogue: 0,0:02:48.28,0:02:51.10,Default,,0000,0000,0000,,your heart can race, your eyes can dilate,
Dialogue: 0,0:02:51.12,0:02:53.74,Default,,0000,0000,0000,,you could talk about,\N"Oh, I got a chill down my spine"
Dialogue: 0,0:02:53.76,0:02:55.98,Default,,0000,0000,0000,,or, "I could feel it\Nin the pit of my stomach".
Dialogue: 0,0:02:56.00,0:02:59.06,Default,,0000,0000,0000,,We actually physically react\Nwhen someone is telling us a story.
Dialogue: 0,0:02:59.08,0:03:01.82,Default,,0000,0000,0000,,So even though the stage is the same,\Na story can be told,
Dialogue: 0,0:03:01.84,0:03:04.54,Default,,0000,0000,0000,,but once a presentation is told,\Nit completely flatlines.
Dialogue: 0,0:03:04.56,0:03:06.10,Default,,0000,0000,0000,,And I wanted to figure out why.
Dialogue: 0,0:03:06.12,0:03:09.50,Default,,0000,0000,0000,,Why is it that we physically sit\Nwith wrapped attention during a story,
Dialogue: 0,0:03:09.52,0:03:11.28,Default,,0000,0000,0000,,but it just dies for a presentation.
Dialogue: 0,0:03:12.20,0:03:15.74,Default,,0000,0000,0000,,So I wanted to figure out, how do you\Nincorporate story into presentations.
Dialogue: 0,0:03:15.76,0:03:18.58,Default,,0000,0000,0000,,So we've had thousands of presentations\Nback at the shop --
Dialogue: 0,0:03:18.60,0:03:20.94,Default,,0000,0000,0000,,hundreds of thousands\Nof presentations, actually,
Dialogue: 0,0:03:20.96,0:03:23.42,Default,,0000,0000,0000,,so I knew the context\Nof a really bad presentation.
Dialogue: 0,0:03:23.44,0:03:26.10,Default,,0000,0000,0000,,I decided to study cinema and literature,
Dialogue: 0,0:03:26.12,0:03:28.50,Default,,0000,0000,0000,,and really dig in\Nand figure out what was going on
Dialogue: 0,0:03:28.52,0:03:29.92,Default,,0000,0000,0000,,and why it was broken.
Dialogue: 0,0:03:30.48,0:03:33.38,Default,,0000,0000,0000,,So, I want to show you\Nsome of the findings
Dialogue: 0,0:03:33.40,0:03:36.92,Default,,0000,0000,0000,,that led up to what I've uncovered\Nas a presentation form.
Dialogue: 0,0:03:38.00,0:03:40.06,Default,,0000,0000,0000,,So it was obvious to start with Aristotle,
Dialogue: 0,0:03:40.08,0:03:43.06,Default,,0000,0000,0000,,he had a three-act structure,\Na beginning, a middle and an end.
Dialogue: 0,0:03:43.08,0:03:44.66,Default,,0000,0000,0000,,We studied poetics and rhetoric,
Dialogue: 0,0:03:44.68,0:03:48.14,Default,,0000,0000,0000,,and a lot of presentations don't even\Nhave that in its most simple form.
Dialogue: 0,0:03:48.16,0:03:50.66,Default,,0000,0000,0000,,And then when I moved on\Nto studying hero archetypes,
Dialogue: 0,0:03:50.68,0:03:52.74,Default,,0000,0000,0000,,I thought, "OK, the presenter is the hero,
Dialogue: 0,0:03:52.76,0:03:55.42,Default,,0000,0000,0000,,they are up on the stage,\Nthey're the star of the show."
Dialogue: 0,0:03:55.44,0:03:58.82,Default,,0000,0000,0000,,It's easy to feel, as the presenter,\Nthat you are the star of the show.
Dialogue: 0,0:03:58.84,0:04:01.18,Default,,0000,0000,0000,,I realized right away,\Nthat that's really broken.
Dialogue: 0,0:04:01.20,0:04:04.06,Default,,0000,0000,0000,,Because I have an idea,\NI can put it out there,
Dialogue: 0,0:04:04.08,0:04:06.78,Default,,0000,0000,0000,,but if you guys don't grab that idea\Nand hold it as dear,
Dialogue: 0,0:04:06.80,0:04:09.30,Default,,0000,0000,0000,,the idea goes nowhere\Nand the world is never changed.
Dialogue: 0,0:04:09.32,0:04:11.54,Default,,0000,0000,0000,,So in reality,\Nthe presenter isn't the hero,
Dialogue: 0,0:04:11.56,0:04:14.08,Default,,0000,0000,0000,,the audience is the hero of our idea.
Dialogue: 0,0:04:14.68,0:04:17.10,Default,,0000,0000,0000,,So if you look at\NJoseph Campbell's hero's journey,
Dialogue: 0,0:04:17.12,0:04:20.60,Default,,0000,0000,0000,,just in the front part, there were\Nsome really interesting insights there.
Dialogue: 0,0:04:20.62,0:04:23.02,Default,,0000,0000,0000,,So there is this likable hero\Nin an ordinary world,
Dialogue: 0,0:04:23.04,0:04:24.78,Default,,0000,0000,0000,,and they get this call to adventure.
Dialogue: 0,0:04:24.80,0:04:27.02,Default,,0000,0000,0000,,So the world is\Nkind of brought out of balance.
Dialogue: 0,0:04:27.04,0:04:28.58,Default,,0000,0000,0000,,And at first they're resistant.
Dialogue: 0,0:04:28.60,0:04:31.27,Default,,0000,0000,0000,,They're like, "I don't know\Nif I want to jump into this",
Dialogue: 0,0:04:31.29,0:04:32.70,Default,,0000,0000,0000,,and then a mentor comes along
Dialogue: 0,0:04:32.72,0:04:34.86,Default,,0000,0000,0000,,and helps them move\Nfrom their ordinary world
Dialogue: 0,0:04:34.88,0:04:36.10,Default,,0000,0000,0000,,into a special world.
Dialogue: 0,0:04:36.12,0:04:37.94,Default,,0000,0000,0000,,And that's the role of the presenter.
Dialogue: 0,0:04:37.96,0:04:40.94,Default,,0000,0000,0000,,It's to be the mentor.\NYou are not Luke Skywalker, you're Yoda.
Dialogue: 0,0:04:40.96,0:04:43.18,Default,,0000,0000,0000,,You're the one\Nthat actually helps the audience
Dialogue: 0,0:04:43.20,0:04:46.78,Default,,0000,0000,0000,,move from one thing\Nand into your new special idea,
Dialogue: 0,0:04:46.80,0:04:48.32,Default,,0000,0000,0000,,and that's the power of a story.
Dialogue: 0,0:04:49.24,0:04:53.10,Default,,0000,0000,0000,,So in its most simple structure,\Nit's a three-part structure of a story.
Dialogue: 0,0:04:53.12,0:04:55.86,Default,,0000,0000,0000,,You have a likable hero who has a desire,
Dialogue: 0,0:04:55.88,0:04:57.54,Default,,0000,0000,0000,,they encounter a roadblock
Dialogue: 0,0:04:57.56,0:05:02.00,Default,,0000,0000,0000,,and ultimately they emerge, transform\Nand that's the basic structure.
Dialogue: 0,0:05:02.72,0:05:06.06,Default,,0000,0000,0000,,But it wasn't until I came across\Na Gustav Freytag's pyramid --
Dialogue: 0,0:05:06.08,0:05:09.02,Default,,0000,0000,0000,,he drew this shape in 1863.
Dialogue: 0,0:05:09.04,0:05:12.34,Default,,0000,0000,0000,,Now, he was a German dramatist --
Dialogue: 0,0:05:12.36,0:05:13.62,Default,,0000,0000,0000,,He was a German dramatist
Dialogue: 0,0:05:13.64,0:05:16.54,Default,,0000,0000,0000,,and he believed\Nthere is a five-act structure,
Dialogue: 0,0:05:16.56,0:05:19.58,Default,,0000,0000,0000,,which has an exposition, a rising action,
Dialogue: 0,0:05:19.60,0:05:22.18,Default,,0000,0000,0000,,a climax, a falling action\Nand a denouement,
Dialogue: 0,0:05:22.20,0:05:25.34,Default,,0000,0000,0000,,which is the unraveling\Nor the resolution of the story.
Dialogue: 0,0:05:25.36,0:05:27.46,Default,,0000,0000,0000,,I love this shape.\NSo we talk about shapes.
Dialogue: 0,0:05:27.48,0:05:29.86,Default,,0000,0000,0000,,A story has an arc --\Nwell, an arc is a shape.
Dialogue: 0,0:05:29.88,0:05:33.08,Default,,0000,0000,0000,,We talk about classical music\Nhaving a shapeliness to it.
Dialogue: 0,0:05:33.60,0:05:35.86,Default,,0000,0000,0000,,So I thought, hey,\Nif presentations had a shape,
Dialogue: 0,0:05:35.88,0:05:37.14,Default,,0000,0000,0000,,what would that shape be?
Dialogue: 0,0:05:37.16,0:05:40.22,Default,,0000,0000,0000,,And how did the greatest\Ncommunicators use that shape
Dialogue: 0,0:05:40.24,0:05:41.78,Default,,0000,0000,0000,,or do they use a shape?
Dialogue: 0,0:05:41.80,0:05:44.06,Default,,0000,0000,0000,,So I'll never forget,\Nit was a Saturday morning.
Dialogue: 0,0:05:44.08,0:05:46.94,Default,,0000,0000,0000,,After all this study --\Nit was a couple of years of study --
Dialogue: 0,0:05:46.96,0:05:48.18,Default,,0000,0000,0000,,I drew a shape.
Dialogue: 0,0:05:48.20,0:05:50.62,Default,,0000,0000,0000,,And I was like,\N"Oh my gosh, if this shape is real,
Dialogue: 0,0:05:50.64,0:05:53.66,Default,,0000,0000,0000,,I should be able to take\Ntwo completely different presentations
Dialogue: 0,0:05:53.68,0:05:55.54,Default,,0000,0000,0000,,and overlay it and it should be true."
Dialogue: 0,0:05:55.56,0:05:56.82,Default,,0000,0000,0000,,So I took the obvious,
Dialogue: 0,0:05:56.84,0:05:59.30,Default,,0000,0000,0000,,I took Martin Luther King's\N"I Have a Dream" speech,
Dialogue: 0,0:05:59.32,0:06:01.70,Default,,0000,0000,0000,,and I took Steve Jobs'\N2007 iPhone launch speech,
Dialogue: 0,0:06:01.72,0:06:04.06,Default,,0000,0000,0000,,I overlaid it over it and it worked.
Dialogue: 0,0:06:04.08,0:06:05.94,Default,,0000,0000,0000,,I sat in my office, just astounded.
Dialogue: 0,0:06:05.96,0:06:07.82,Default,,0000,0000,0000,,I actually cried a little,
Dialogue: 0,0:06:07.84,0:06:10.22,Default,,0000,0000,0000,,because I was like,\N"I've been given this gift,"
Dialogue: 0,0:06:10.24,0:06:11.46,Default,,0000,0000,0000,,and here it is,
Dialogue: 0,0:06:11.48,0:06:13.52,Default,,0000,0000,0000,,this is the shape of a great presentation.
Dialogue: 0,0:06:14.52,0:06:16.10,Default,,0000,0000,0000,,Isn't it amazing?
Dialogue: 0,0:06:16.12,0:06:17.34,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:17.36,0:06:18.58,Default,,0000,0000,0000,,I was crying.
Dialogue: 0,0:06:18.60,0:06:21.18,Default,,0000,0000,0000,,I want to walk you through it,\Nit's pretty astounding.
Dialogue: 0,0:06:21.20,0:06:24.82,Default,,0000,0000,0000,,There is a beginning, a middle and an end\Nand I want to walk you through it.
Dialogue: 0,0:06:24.84,0:06:28.46,Default,,0000,0000,0000,,Because the greatest communicators --\NI went through speeches, everything --
Dialogue: 0,0:06:28.48,0:06:29.70,Default,,0000,0000,0000,,I can overlay the shape.
Dialogue: 0,0:06:29.72,0:06:31.90,Default,,0000,0000,0000,,Even the Gettysburg Address\Nfollows the shape.
Dialogue: 0,0:06:31.92,0:06:35.14,Default,,0000,0000,0000,,At the beginning of any presentation,\Nyou need to establish what is.
Dialogue: 0,0:06:35.16,0:06:37.82,Default,,0000,0000,0000,,You know, here's the status quo,\Nhere's what's going on.
Dialogue: 0,0:06:37.84,0:06:40.26,Default,,0000,0000,0000,,And then you need\Nto compare that to what could be.
Dialogue: 0,0:06:40.28,0:06:43.14,Default,,0000,0000,0000,,You need to make that gap\Nas big as possible,
Dialogue: 0,0:06:43.16,0:06:46.62,Default,,0000,0000,0000,,because there is this commonplace\Nof the status quo
Dialogue: 0,0:06:46.64,0:06:49.58,Default,,0000,0000,0000,,and you need to contrast that\Nwith the loftiness of your idea.
Dialogue: 0,0:06:49.60,0:06:52.46,Default,,0000,0000,0000,,So it's like, you know,\Nhere's the past, here's the present,
Dialogue: 0,0:06:52.48,0:06:53.72,Default,,0000,0000,0000,,but look at our future.
Dialogue: 0,0:06:54.24,0:06:57.06,Default,,0000,0000,0000,,Here's a problem,\Nbut look at that problem removed.
Dialogue: 0,0:06:57.08,0:07:00.06,Default,,0000,0000,0000,,Here's a roadblock,\Nlet's annihilate the roadblock.
Dialogue: 0,0:07:00.08,0:07:02.14,Default,,0000,0000,0000,,You need to really amplify that gap.
Dialogue: 0,0:07:02.16,0:07:04.98,Default,,0000,0000,0000,,This would be like\Nthe inciting incident in a movie.
Dialogue: 0,0:07:05.00,0:07:07.26,Default,,0000,0000,0000,,That's when suddenly\Nthe audience has to contend
Dialogue: 0,0:07:07.28,0:07:08.86,Default,,0000,0000,0000,,with what you just put out there:
Dialogue: 0,0:07:08.88,0:07:11.78,Default,,0000,0000,0000,,"Wow, do I want to agree\Nwith this and align with it or not?"
Dialogue: 0,0:07:11.80,0:07:14.52,Default,,0000,0000,0000,,And in the rest of your presentation\Nshould support that.
Dialogue: 0,0:07:15.28,0:07:17.50,Default,,0000,0000,0000,,So the middle goes back and forth,
Dialogue: 0,0:07:17.52,0:07:19.74,Default,,0000,0000,0000,,it traverses between\Nwhat is and what could be,
Dialogue: 0,0:07:19.76,0:07:21.06,Default,,0000,0000,0000,,what is and what could be.
Dialogue: 0,0:07:21.08,0:07:22.70,Default,,0000,0000,0000,,Because what you are trying to do
Dialogue: 0,0:07:22.72,0:07:25.82,Default,,0000,0000,0000,,is make the status quo\Nand the normal unappealing,
Dialogue: 0,0:07:25.84,0:07:27.34,Default,,0000,0000,0000,,and you're wanting to draw them
Dialogue: 0,0:07:27.36,0:07:30.16,Default,,0000,0000,0000,,towards what could be\Nin the future with your idea adopted.
Dialogue: 0,0:07:30.56,0:07:33.62,Default,,0000,0000,0000,,Now, on your way to change the world,\Npeople are going to resist.
Dialogue: 0,0:07:33.64,0:07:37.06,Default,,0000,0000,0000,,They are not going to be excited,\Nthey may love the world the way it is.
Dialogue: 0,0:07:37.08,0:07:38.62,Default,,0000,0000,0000,,So you'll encounter resistance.
Dialogue: 0,0:07:38.64,0:07:40.66,Default,,0000,0000,0000,,That's why you\Nhave to move back and forth,
Dialogue: 0,0:07:40.68,0:07:41.98,Default,,0000,0000,0000,,that's similar to sailing.
Dialogue: 0,0:07:42.00,0:07:45.14,Default,,0000,0000,0000,,When you're sailing against the wind\Nand there is wind resistance,
Dialogue: 0,0:07:45.16,0:07:48.34,Default,,0000,0000,0000,,you have to move your boat back and forth,\Nand back and forth.
Dialogue: 0,0:07:48.36,0:07:50.06,Default,,0000,0000,0000,,That's so you can capture the wind.
Dialogue: 0,0:07:50.08,0:07:52.10,Default,,0000,0000,0000,,You have to actually\Ncapture the resistance
Dialogue: 0,0:07:52.12,0:07:54.06,Default,,0000,0000,0000,,coming against you when you are sailing.
Dialogue: 0,0:07:54.08,0:07:56.50,Default,,0000,0000,0000,,Now interesting,\Nif you capture the wind just right
Dialogue: 0,0:07:56.52,0:07:58.14,Default,,0000,0000,0000,,and you set your sail just right,
Dialogue: 0,0:07:58.16,0:08:00.86,Default,,0000,0000,0000,,your ship will actually\Nsail faster than the wind itself.
Dialogue: 0,0:08:00.88,0:08:02.22,Default,,0000,0000,0000,,It is a physics phenomenon.
Dialogue: 0,0:08:02.24,0:08:03.50,Default,,0000,0000,0000,,So by planting in there,
Dialogue: 0,0:08:03.52,0:08:06.54,Default,,0000,0000,0000,,the way they're going to resist\Nbetween what is and what can be,
Dialogue: 0,0:08:06.56,0:08:08.82,Default,,0000,0000,0000,,is actually going to draw\Nthem towards your idea
Dialogue: 0,0:08:08.84,0:08:10.58,Default,,0000,0000,0000,,quicker than should you not do that.
Dialogue: 0,0:08:10.60,0:08:14.06,Default,,0000,0000,0000,,So after you've moved back and forth\Nbetween what is and what could be,
Dialogue: 0,0:08:14.08,0:08:16.10,Default,,0000,0000,0000,,the last turning point\Nis a call to action,
Dialogue: 0,0:08:16.12,0:08:18.94,Default,,0000,0000,0000,,which every presentation should have,\Nbut at the very end.
Dialogue: 0,0:08:18.96,0:08:21.14,Default,,0000,0000,0000,,You need to describe the world\Nas a new bliss.
Dialogue: 0,0:08:21.16,0:08:23.46,Default,,0000,0000,0000,,"This is utopia with my idea adopted."
Dialogue: 0,0:08:23.48,0:08:25.58,Default,,0000,0000,0000,,"This is the way\Nthe world is going to look,
Dialogue: 0,0:08:25.60,0:08:28.10,Default,,0000,0000,0000,,when we join together\Nand we solve this big problem."
Dialogue: 0,0:08:28.12,0:08:29.86,Default,,0000,0000,0000,,You need to use that as your ending,
Dialogue: 0,0:08:29.88,0:08:31.92,Default,,0000,0000,0000,,in a very poetic and dramatic way.
Dialogue: 0,0:08:33.08,0:08:35.50,Default,,0000,0000,0000,,So, interestingly, when I was done,
Dialogue: 0,0:08:35.52,0:08:39.02,Default,,0000,0000,0000,,I was like, "You know what?\NI could use this as an analysis tool."
Dialogue: 0,0:08:39.04,0:08:41.06,Default,,0000,0000,0000,,I actually transcribe speeches
Dialogue: 0,0:08:41.08,0:08:44.50,Default,,0000,0000,0000,,and I would actually map out,\Nhow much they map to this tool.
Dialogue: 0,0:08:44.52,0:08:46.47,Default,,0000,0000,0000,,So I want to show you some of that today,
Dialogue: 0,0:08:46.50,0:08:48.58,Default,,0000,0000,0000,,and I want to start\Nwith the very two people
Dialogue: 0,0:08:48.60,0:08:50.02,Default,,0000,0000,0000,,that I used when I first did.
Dialogue: 0,0:08:50.04,0:08:52.82,Default,,0000,0000,0000,,Here's Mr. Jobs,\Nhas completely changed the world.
Dialogue: 0,0:08:52.84,0:08:56.02,Default,,0000,0000,0000,,Changed the world of personal computing,\Nchanged the music industry
Dialogue: 0,0:08:56.04,0:08:58.98,Default,,0000,0000,0000,,and now he is on his way\Nto change the mobile device industry.
Dialogue: 0,0:08:59.00,0:09:00.90,Default,,0000,0000,0000,,So he has definitely changed the world.
Dialogue: 0,0:09:00.92,0:09:03.90,Default,,0000,0000,0000,,And this is the shape\Nof his iPhone launch 2007,
Dialogue: 0,0:09:03.92,0:09:05.30,Default,,0000,0000,0000,,when he launched his iPhone.
Dialogue: 0,0:09:05.32,0:09:08.22,Default,,0000,0000,0000,,It's a 90-minute talk\Nand you can see he starts with what is,
Dialogue: 0,0:09:08.24,0:09:10.80,Default,,0000,0000,0000,,traverses back and forth\Nand ends with what could be.
Dialogue: 0,0:09:11.80,0:09:13.62,Default,,0000,0000,0000,,So I want to zoom in on this:
Dialogue: 0,0:09:13.64,0:09:16.98,Default,,0000,0000,0000,,the white line\Nis him speaking, he's talking.
Dialogue: 0,0:09:17.00,0:09:19.22,Default,,0000,0000,0000,,The next color line\Nyou'll see popped up there,
Dialogue: 0,0:09:19.24,0:09:20.66,Default,,0000,0000,0000,,that's when he cuts to video.
Dialogue: 0,0:09:20.68,0:09:22.94,Default,,0000,0000,0000,,So he's adding some variety\Nand he cuts to demo.
Dialogue: 0,0:09:22.96,0:09:25.06,Default,,0000,0000,0000,,So it's not just him\Ntalking the whole time.
Dialogue: 0,0:09:25.08,0:09:27.52,Default,,0000,0000,0000,,And these lines are representative there.
Dialogue: 0,0:09:28.40,0:09:30.66,Default,,0000,0000,0000,,And then towards the end\Nyou'll see a blue line,
Dialogue: 0,0:09:30.68,0:09:32.26,Default,,0000,0000,0000,,which will be the guest speaker.
Dialogue: 0,0:09:32.28,0:09:34.42,Default,,0000,0000,0000,,So this is where it gets\Nkind of interesting:
Dialogue: 0,0:09:34.44,0:09:36.74,Default,,0000,0000,0000,,every tick mark here\Nis when he made them laugh.
Dialogue: 0,0:09:36.76,0:09:39.26,Default,,0000,0000,0000,,And every tick mark here\Nis when he made them clap.
Dialogue: 0,0:09:39.28,0:09:41.14,Default,,0000,0000,0000,,They are so involved physically,
Dialogue: 0,0:09:41.16,0:09:43.54,Default,,0000,0000,0000,,they are physically reacting\Nto what he is saying,
Dialogue: 0,0:09:43.56,0:09:44.94,Default,,0000,0000,0000,,which is actually fantastic,
Dialogue: 0,0:09:44.96,0:09:48.02,Default,,0000,0000,0000,,because then you know\Nyou have the audience in your hand.
Dialogue: 0,0:09:48.04,0:09:51.14,Default,,0000,0000,0000,,So he kicks off what could be with,
Dialogue: 0,0:09:51.16,0:09:54.50,Default,,0000,0000,0000,,"This is a day I've been looking\Nforward to for two and a half years."
Dialogue: 0,0:09:54.52,0:09:55.94,Default,,0000,0000,0000,,So he is launching a product
Dialogue: 0,0:09:55.96,0:09:58.42,Default,,0000,0000,0000,,that he's known about already\Nfor a couple of years.
Dialogue: 0,0:09:58.44,0:10:00.18,Default,,0000,0000,0000,,So this is not a new product to him.
Dialogue: 0,0:10:00.20,0:10:01.42,Default,,0000,0000,0000,,But look at this,
Dialogue: 0,0:10:01.44,0:10:03.26,Default,,0000,0000,0000,,he does this other thing: he marvels.
Dialogue: 0,0:10:03.28,0:10:04.74,Default,,0000,0000,0000,,He marvels at his own product.
Dialogue: 0,0:10:04.76,0:10:07.50,Default,,0000,0000,0000,,He marvels himself\Nmore than the audience laughs or claps.
Dialogue: 0,0:10:07.52,0:10:11.02,Default,,0000,0000,0000,,So he is like, "Isn't this awesome?\NIsn't this beautiful?"
Dialogue: 0,0:10:11.04,0:10:14.62,Default,,0000,0000,0000,,He is modeling for the audience\Nwhat he wants them to feel.
Dialogue: 0,0:10:14.64,0:10:18.68,Default,,0000,0000,0000,,So he is actually doing a job\Nof compelling them to feel a certain way.
Dialogue: 0,0:10:19.44,0:10:22.94,Default,,0000,0000,0000,,So he kicks off with what could be with,\N"Every once in a while,
Dialogue: 0,0:10:22.96,0:10:25.90,Default,,0000,0000,0000,,a revolutionary product comes along\Nthat changes everything."
Dialogue: 0,0:10:25.92,0:10:28.54,Default,,0000,0000,0000,,So he starts to kick in\Nand talk about his new product.
Dialogue: 0,0:10:28.56,0:10:31.46,Default,,0000,0000,0000,,Now, at the beginning of it,\Nhe actually keeps the phone off.
Dialogue: 0,0:10:31.48,0:10:34.54,Default,,0000,0000,0000,,You'll see that the line\Nis pretty wide up until this point,
Dialogue: 0,0:10:34.56,0:10:35.98,Default,,0000,0000,0000,,so he goes off between,
Dialogue: 0,0:10:36.00,0:10:38.94,Default,,0000,0000,0000,,"Here's this new phone\Nand here's the sucky competitors.
Dialogue: 0,0:10:38.96,0:10:42.18,Default,,0000,0000,0000,,Here's this new phone\Nand here's the sucking competitors."
Dialogue: 0,0:10:42.20,0:10:44.98,Default,,0000,0000,0000,,And then, right about here,\Nhe has the star moment --
Dialogue: 0,0:10:45.00,0:10:47.10,Default,,0000,0000,0000,,and that something we'll always remember.
Dialogue: 0,0:10:47.12,0:10:48.62,Default,,0000,0000,0000,,He turns the phone on.
Dialogue: 0,0:10:48.64,0:10:50.86,Default,,0000,0000,0000,,The audience sees scrolling\Nfor the first time,
Dialogue: 0,0:10:50.88,0:10:53.10,Default,,0000,0000,0000,,you can hear the oxygen\Nsucked out of the room.
Dialogue: 0,0:10:53.12,0:10:54.98,Default,,0000,0000,0000,,They gasped. You can actually hear it.
Dialogue: 0,0:10:55.00,0:10:57.46,Default,,0000,0000,0000,,So he creates a moment\Nthat they'll always remember.
Dialogue: 0,0:10:57.48,0:10:59.98,Default,,0000,0000,0000,,So if we move along this model,\Nyou can see the blue,
Dialogue: 0,0:11:00.00,0:11:02.02,Default,,0000,0000,0000,,where the external speakers are going in,
Dialogue: 0,0:11:02.04,0:11:04.22,Default,,0000,0000,0000,,and towards the bottom right,\Nthe line breaks.
Dialogue: 0,0:11:04.24,0:11:05.86,Default,,0000,0000,0000,,That's because his clicker broke.
Dialogue: 0,0:11:05.88,0:11:08.38,Default,,0000,0000,0000,,He wants to keep\Nthis heightened sense of excitement.
Dialogue: 0,0:11:08.40,0:11:09.90,Default,,0000,0000,0000,,He tells a personal story,
Dialogue: 0,0:11:09.92,0:11:12.10,Default,,0000,0000,0000,,right there, where\Nthe technology didn't work.
Dialogue: 0,0:11:12.12,0:11:13.70,Default,,0000,0000,0000,,So he is the master communicator
Dialogue: 0,0:11:13.72,0:11:16.16,Default,,0000,0000,0000,,and he turns to story\Nto keep the audience involved.
Dialogue: 0,0:11:16.60,0:11:18.98,Default,,0000,0000,0000,,So the top right\Nhe ends with the new bliss.
Dialogue: 0,0:11:19.00,0:11:20.58,Default,,0000,0000,0000,,He leaves them with the promise
Dialogue: 0,0:11:20.60,0:11:24.18,Default,,0000,0000,0000,,that Apple will continue\Nto build revolutionary new products.
Dialogue: 0,0:11:24.20,0:11:25.40,Default,,0000,0000,0000,,And he says,
Dialogue: 0,0:11:26.32,0:11:28.58,Default,,0000,0000,0000,,"There's an old Wayne Gretzky\Nquote that I love:
Dialogue: 0,0:11:28.60,0:11:31.86,Default,,0000,0000,0000,,'I skate to where the puck is going to be,\Nnot to where it has been.'
Dialogue: 0,0:11:31.88,0:11:34.86,Default,,0000,0000,0000,,We've always tried to do that\Nat Apple since the very beginning
Dialogue: 0,0:11:34.88,0:11:36.14,Default,,0000,0000,0000,,and we always will."
Dialogue: 0,0:11:36.16,0:11:37.62,Default,,0000,0000,0000,,So he ends with the new bliss.
Dialogue: 0,0:11:37.64,0:11:38.90,Default,,0000,0000,0000,,So let's look at Mr. King.
Dialogue: 0,0:11:38.92,0:11:41.46,Default,,0000,0000,0000,,He was an amazing visionary, a clergyman
Dialogue: 0,0:11:41.48,0:11:44.14,Default,,0000,0000,0000,,who spent his life\Nworking hard for equality.
Dialogue: 0,0:11:44.16,0:11:46.82,Default,,0000,0000,0000,,And this is the shape\Nof the "I Have a Dream" speech.
Dialogue: 0,0:11:46.84,0:11:48.54,Default,,0000,0000,0000,,You can see he starts with what is,
Dialogue: 0,0:11:48.56,0:11:51.14,Default,,0000,0000,0000,,moves back and forth\Nbetween what is and what could be
Dialogue: 0,0:11:51.16,0:11:55.30,Default,,0000,0000,0000,,and ends with a very poetic new bliss,\Nwhich is the famous part we all know.
Dialogue: 0,0:11:55.32,0:11:57.58,Default,,0000,0000,0000,,So I'm going to spread it out\Na little bit here,
Dialogue: 0,0:11:57.60,0:11:59.26,Default,,0000,0000,0000,,stretch it for you,
Dialogue: 0,0:11:59.28,0:12:02.14,Default,,0000,0000,0000,,and what I'm doing here is\NI put the actual transcript there
Dialogue: 0,0:12:02.16,0:12:03.38,Default,,0000,0000,0000,,along with the text.
Dialogue: 0,0:12:03.40,0:12:04.62,Default,,0000,0000,0000,,I know you can't read it.
Dialogue: 0,0:12:04.64,0:12:07.14,Default,,0000,0000,0000,,But at the end of every line break,\NI broke the line,
Dialogue: 0,0:12:07.16,0:12:09.06,Default,,0000,0000,0000,,because he took a breath and he paused.
Dialogue: 0,0:12:09.08,0:12:12.42,Default,,0000,0000,0000,,Now he was a Southern Baptist preacher,\Nmost people haven't heard that,
Dialogue: 0,0:12:12.44,0:12:15.98,Default,,0000,0000,0000,,so he had a real cadence and a rhythm\Nthat was really new for people there.
Dialogue: 0,0:12:16.00,0:12:18.50,Default,,0000,0000,0000,,So I want to cover up\Nthese lines of text with a bar
Dialogue: 0,0:12:18.52,0:12:21.38,Default,,0000,0000,0000,,because I want to use this bar\Nas an information device here.
Dialogue: 0,0:12:21.92,0:12:24.80,Default,,0000,0000,0000,,So let's walk through\Nhow he actually spoke to the people.
Dialogue: 0,0:12:26.04,0:12:28.26,Default,,0000,0000,0000,,The blue bars here\Nare going to be when he used
Dialogue: 0,0:12:28.28,0:12:30.38,Default,,0000,0000,0000,,the actual rhetorical device\Nof repetition.
Dialogue: 0,0:12:30.40,0:12:31.78,Default,,0000,0000,0000,,So he was repeating himself,
Dialogue: 0,0:12:31.80,0:12:33.74,Default,,0000,0000,0000,,he was using the same words and phrases,
Dialogue: 0,0:12:33.76,0:12:35.88,Default,,0000,0000,0000,,so people could remember and recall them.
Dialogue: 0,0:12:36.64,0:12:39.38,Default,,0000,0000,0000,,But then he also used\Na lot of metaphors and visual words.
Dialogue: 0,0:12:39.40,0:12:41.94,Default,,0000,0000,0000,,This was a way to take\Nreally complicated ideas
Dialogue: 0,0:12:41.96,0:12:44.94,Default,,0000,0000,0000,,and make them memorable\Nand knowledgeable, so people got it.
Dialogue: 0,0:12:44.96,0:12:46.46,Default,,0000,0000,0000,,He actually created very --
Dialogue: 0,0:12:46.48,0:12:48.62,Default,,0000,0000,0000,,almost like scenes\Nwith his words to make it,
Dialogue: 0,0:12:48.64,0:12:50.64,Default,,0000,0000,0000,,so they could envision what he was saying.
Dialogue: 0,0:12:51.56,0:12:55.22,Default,,0000,0000,0000,,And then there were also a lot of familiar\Nsongs and scriptures that he used.
Dialogue: 0,0:12:55.24,0:12:57.74,Default,,0000,0000,0000,,This is just the front end of it\Nthat you are seeing.
Dialogue: 0,0:12:57.76,0:13:00.18,Default,,0000,0000,0000,,And then he also made\Na lot of political references
Dialogue: 0,0:13:00.20,0:13:02.34,Default,,0000,0000,0000,,of the promises\Nthat were made to the people.
Dialogue: 0,0:13:02.36,0:13:04.58,Default,,0000,0000,0000,,So if we look at\Nthe very first end of what is,
Dialogue: 0,0:13:04.60,0:13:06.98,Default,,0000,0000,0000,,at the very end of what is\Nwas the very first time
Dialogue: 0,0:13:07.00,0:13:09.62,Default,,0000,0000,0000,,that people actually clapped\Nand roared really loud.
Dialogue: 0,0:13:09.64,0:13:11.78,Default,,0000,0000,0000,,So the end of what is\Nwhat he did is he said,
Dialogue: 0,0:13:11.80,0:13:14.06,Default,,0000,0000,0000,,"America has given\Nthe Negro people a bad check,
Dialogue: 0,0:13:14.08,0:13:16.70,Default,,0000,0000,0000,,a check which has come back\Nmarked insufficient funds."
Dialogue: 0,0:13:16.72,0:13:20.02,Default,,0000,0000,0000,,Well, everyone knows what it's like\Nto not have money in your account.
Dialogue: 0,0:13:20.04,0:13:22.66,Default,,0000,0000,0000,,So he used the metaphor\Npeople were very familiar with.
Dialogue: 0,0:13:22.68,0:13:24.26,Default,,0000,0000,0000,,But when they really charged up,
Dialogue: 0,0:13:24.28,0:13:26.42,Default,,0000,0000,0000,,the very first time\Nthey really screamed was:
Dialogue: 0,0:13:26.44,0:13:28.50,Default,,0000,0000,0000,,"So we have come to cash this check,
Dialogue: 0,0:13:28.52,0:13:30.62,Default,,0000,0000,0000,,a check that will give us upon demand
Dialogue: 0,0:13:30.64,0:13:33.42,Default,,0000,0000,0000,,the riches of freedom\Nand the security of justice."
Dialogue: 0,0:13:33.44,0:13:35.02,Default,,0000,0000,0000,,That's when they really clapped.
Dialogue: 0,0:13:35.04,0:13:38.18,Default,,0000,0000,0000,,It was when he compared\Nwhat currently is to what could be.
Dialogue: 0,0:13:38.20,0:13:40.74,Default,,0000,0000,0000,,So when we move along\Na little farther in the model,
Dialogue: 0,0:13:40.76,0:13:43.66,Default,,0000,0000,0000,,you'll see it goes back and forth\Nin a more frenzied pace.
Dialogue: 0,0:13:43.68,0:13:46.54,Default,,0000,0000,0000,,And this is when he goes\Nback and forth, and back and forth.
Dialogue: 0,0:13:46.56,0:13:48.18,Default,,0000,0000,0000,,Now the audience was in a frenzy.
Dialogue: 0,0:13:48.20,0:13:50.78,Default,,0000,0000,0000,,They were all excited,\Nand so you can actually do this
Dialogue: 0,0:13:50.80,0:13:53.40,Default,,0000,0000,0000,,to keep them in a heightened\Nsense of excitement.
Dialogue: 0,0:13:54.08,0:13:55.56,Default,,0000,0000,0000,,So he says, "I have a dream
Dialogue: 0,0:13:56.72,0:14:01.10,Default,,0000,0000,0000,,that one day this nation will rise up\Nand live out the meaning of its creed.
Dialogue: 0,0:14:01.12,0:14:04.82,Default,,0000,0000,0000,,'We hold these truths to be self-evident,\Nthat all men are created equal.'"
Dialogue: 0,0:14:04.84,0:14:08.10,Default,,0000,0000,0000,,So he uses the little orange text there\Nto remind them of the promise
Dialogue: 0,0:14:08.12,0:14:11.30,Default,,0000,0000,0000,,that the politicians had made to him\Nor that this country had made.
Dialogue: 0,0:14:11.32,0:14:13.06,Default,,0000,0000,0000,,Then he moves back and forth between
Dialogue: 0,0:14:13.08,0:14:15.80,Default,,0000,0000,0000,,"I have a dream that one day,\NI have a dream that one day,
Dialogue: 0,0:14:15.82,0:14:17.22,Default,,0000,0000,0000,,I have a dream that one day",
Dialogue: 0,0:14:17.24,0:14:19.34,Default,,0000,0000,0000,,and at the end,\Nit gets really interesting.
Dialogue: 0,0:14:19.36,0:14:22.22,Default,,0000,0000,0000,,Because he uses --\Nyou can look at the four shades of green,
Dialogue: 0,0:14:22.24,0:14:25.14,Default,,0000,0000,0000,,there's a lot of blue there,\Nwhich was a lot of repetition --
Dialogue: 0,0:14:25.16,0:14:27.10,Default,,0000,0000,0000,,he had a heightened sense of repetition.
Dialogue: 0,0:14:27.12,0:14:30.26,Default,,0000,0000,0000,,And the green was a heightened sense\Nof songs and scriptures.
Dialogue: 0,0:14:30.28,0:14:32.06,Default,,0000,0000,0000,,So the first batch of green
Dialogue: 0,0:14:32.08,0:14:34.62,Default,,0000,0000,0000,,was the actual scripture\Nfrom the book of Isaiah.
Dialogue: 0,0:14:34.64,0:14:37.90,Default,,0000,0000,0000,,The second batch of green\Nwas "My Country, 'Tis of Thee."
Dialogue: 0,0:14:37.92,0:14:41.22,Default,,0000,0000,0000,,Now, that's a familiar song\Nthat was specifically very significant
Dialogue: 0,0:14:41.24,0:14:42.86,Default,,0000,0000,0000,,for the black people at the time,
Dialogue: 0,0:14:42.88,0:14:47.10,Default,,0000,0000,0000,,because this song was the song they\Nchose to change the words to as an outcry,
Dialogue: 0,0:14:47.12,0:14:49.08,Default,,0000,0000,0000,,saying that promises had not been kept.
Dialogue: 0,0:14:49.72,0:14:53.74,Default,,0000,0000,0000,,So the third batch of green was actually\Na stanza from "My Country, 'Tis of Thee."
Dialogue: 0,0:14:53.76,0:14:55.92,Default,,0000,0000,0000,,And then the fourth was a Negro spiritual.
Dialogue: 0,0:14:56.80,0:14:59.94,Default,,0000,0000,0000,,"Free at last! Free at last!\NThank God Almighty, I'm free at last!"
Dialogue: 0,0:14:59.97,0:15:04.34,Default,,0000,0000,0000,,So what he did is he actually reached\Ninside of the hearts of the audience.
Dialogue: 0,0:15:04.36,0:15:06.54,Default,,0000,0000,0000,,He pulled from scriptures,\Nwhich is important.
Dialogue: 0,0:15:06.56,0:15:08.78,Default,,0000,0000,0000,,He pulled from songs\Nthat they'd sung together,
Dialogue: 0,0:15:08.80,0:15:10.46,Default,,0000,0000,0000,,as an outcry against this outrage,
Dialogue: 0,0:15:10.48,0:15:13.90,Default,,0000,0000,0000,,and he used those as a device\Nto connect and resonate with the audience.
Dialogue: 0,0:15:13.92,0:15:16.22,Default,,0000,0000,0000,,Ending -- painting a picture\Nof this new bliss,
Dialogue: 0,0:15:16.24,0:15:19.68,Default,,0000,0000,0000,,using the very things inside of them\Nthat they already held as sacred.
Dialogue: 0,0:15:21.08,0:15:23.94,Default,,0000,0000,0000,,So he was a great man.\NHe had a big, big dream.
Dialogue: 0,0:15:23.96,0:15:26.90,Default,,0000,0000,0000,,There's a lot of people here,\Nyou guys have really big dreams.
Dialogue: 0,0:15:26.92,0:15:28.86,Default,,0000,0000,0000,,There are really big ideas inside of you
Dialogue: 0,0:15:28.88,0:15:30.10,Default,,0000,0000,0000,,that you need to get out.
Dialogue: 0,0:15:30.12,0:15:32.12,Default,,0000,0000,0000,,But you know what? We encounter hardships.
Dialogue: 0,0:15:32.14,0:15:33.78,Default,,0000,0000,0000,,It's not easy to change the world,
Dialogue: 0,0:15:33.80,0:15:35.34,Default,,0000,0000,0000,,it's a big job.
Dialogue: 0,0:15:35.36,0:15:36.62,Default,,0000,0000,0000,,You know he was --
Dialogue: 0,0:15:36.64,0:15:39.38,Default,,0000,0000,0000,,his house was bombed,\Nhe was stabbed with a letter opener,
Dialogue: 0,0:15:39.40,0:15:40.82,Default,,0000,0000,0000,,ultimately, he lost his life,
Dialogue: 0,0:15:40.84,0:15:42.66,Default,,0000,0000,0000,,you know, for what he cared about.
Dialogue: 0,0:15:42.68,0:15:46.78,Default,,0000,0000,0000,,But a lot of us aren't going to\Nbe required to pay that kind of sacrifice.
Dialogue: 0,0:15:46.80,0:15:48.06,Default,,0000,0000,0000,,But what happens is
Dialogue: 0,0:15:48.08,0:15:51.38,Default,,0000,0000,0000,,that it basically is a little bit\Nlike that basic story structure.
Dialogue: 0,0:15:51.40,0:15:52.78,Default,,0000,0000,0000,,Life can be like that.
Dialogue: 0,0:15:52.80,0:15:55.06,Default,,0000,0000,0000,,You know, you guys are all likable people,
Dialogue: 0,0:15:55.08,0:15:58.14,Default,,0000,0000,0000,,you have a desire,\Nyou encounter roadblocks,
Dialogue: 0,0:15:58.16,0:15:59.54,Default,,0000,0000,0000,,and we stop there.
Dialogue: 0,0:15:59.56,0:16:01.66,Default,,0000,0000,0000,,We're just like, you know,\N"I had this idea,
Dialogue: 0,0:16:01.68,0:16:03.54,Default,,0000,0000,0000,,but I'm not going to put it out there.
Dialogue: 0,0:16:03.56,0:16:04.82,Default,,0000,0000,0000,,It's been rejected."
Dialogue: 0,0:16:04.84,0:16:08.74,Default,,0000,0000,0000,,You know, we self-sabotage our own ideas,
Dialogue: 0,0:16:08.76,0:16:12.22,Default,,0000,0000,0000,,we just butt up against the roadblocks\Nand butt up against the roadblocks
Dialogue: 0,0:16:12.24,0:16:14.70,Default,,0000,0000,0000,,instead of choosing\Nto let the struggle transform us
Dialogue: 0,0:16:14.72,0:16:17.96,Default,,0000,0000,0000,,and choosing to go ahead\Nand have a dream and make it real.
Dialogue: 0,0:16:18.40,0:16:22.66,Default,,0000,0000,0000,,And you know, if anyone --\Nif I can do this, anybody can do this.
Dialogue: 0,0:16:22.68,0:16:26.38,Default,,0000,0000,0000,,I was raised in an economically\Nand emotionally starved environment.
Dialogue: 0,0:16:26.40,0:16:30.06,Default,,0000,0000,0000,,First time I got to go to a camp\Nwith my sister, I was abused.
Dialogue: 0,0:16:30.08,0:16:33.30,Default,,0000,0000,0000,,Wasn't the first time I was abused,\Nit was just the most aggressive.
Dialogue: 0,0:16:33.32,0:16:36.06,Default,,0000,0000,0000,,And my mom and dad --\Nthey married each other three times,
Dialogue: 0,0:16:36.08,0:16:37.30,Default,,0000,0000,0000,,(Audience murmurs)
Dialogue: 0,0:16:37.32,0:16:40.34,Default,,0000,0000,0000,,Yeah, that was tumultuous\Nand when they weren't fighting
Dialogue: 0,0:16:40.36,0:16:43.46,Default,,0000,0000,0000,,they were helping sober up\Nsome alcoholic that was living with us
Dialogue: 0,0:16:43.48,0:16:45.42,Default,,0000,0000,0000,,because they were both sober alcoholics.
Dialogue: 0,0:16:45.44,0:16:47.90,Default,,0000,0000,0000,,So my mom abandoned us\Nwhen I was sixteen years old.
Dialogue: 0,0:16:47.92,0:16:51.26,Default,,0000,0000,0000,,And I took on a role of caretaker\Nof my home and of my siblings.
Dialogue: 0,0:16:51.28,0:16:54.42,Default,,0000,0000,0000,,And I married. I met a man.
Dialogue: 0,0:16:54.44,0:16:56.70,Default,,0000,0000,0000,,Fell in love. I went to a year of college.
Dialogue: 0,0:16:56.72,0:16:59.30,Default,,0000,0000,0000,,I did what every single\Nbright young girl should do,
Dialogue: 0,0:16:59.32,0:17:01.66,Default,,0000,0000,0000,,it's I got married when\NI was eighteen years old.
Dialogue: 0,0:17:01.68,0:17:02.94,Default,,0000,0000,0000,,And you know what?
Dialogue: 0,0:17:02.96,0:17:05.46,Default,,0000,0000,0000,,I knew, I knew
Dialogue: 0,0:17:05.48,0:17:07.50,Default,,0000,0000,0000,,that I was born for more than this.
Dialogue: 0,0:17:07.52,0:17:10.58,Default,,0000,0000,0000,,And right at the point\Nin the story of my life I had a choice.
Dialogue: 0,0:17:10.60,0:17:13.42,Default,,0000,0000,0000,,I could let all these things push me down
Dialogue: 0,0:17:13.44,0:17:15.62,Default,,0000,0000,0000,,and I could let all my ideas\Ndie inside of me.
Dialogue: 0,0:17:15.64,0:17:18.70,Default,,0000,0000,0000,,I could just say, you know,\Nlife is too hard to change the world.
Dialogue: 0,0:17:18.72,0:17:19.94,Default,,0000,0000,0000,,It's just too tough.
Dialogue: 0,0:17:19.96,0:17:22.04,Default,,0000,0000,0000,,But I chose a different story for my life.
Dialogue: 0,0:17:22.84,0:17:24.18,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:17:24.20,0:17:25.60,Default,,0000,0000,0000,,Don't you know it?
Dialogue: 0,0:17:26.76,0:17:29.10,Default,,0000,0000,0000,,And so I feel like\Nthere's people in this room --
Dialogue: 0,0:17:29.12,0:17:31.22,Default,,0000,0000,0000,,you got those little\NSuavitos baking spices
Dialogue: 0,0:17:31.24,0:17:34.02,Default,,0000,0000,0000,,and you're just like,\N"You know, It's not that big a deal."
Dialogue: 0,0:17:34.04,0:17:36.26,Default,,0000,0000,0000,,"It's really not\Nthe whole world I can change."
Dialogue: 0,0:17:36.28,0:17:38.18,Default,,0000,0000,0000,,But you know, you can change your world.
Dialogue: 0,0:17:38.21,0:17:39.42,Default,,0000,0000,0000,,You can change your life.
Dialogue: 0,0:17:39.44,0:17:41.90,Default,,0000,0000,0000,,You can change the world\Nthat you have control over,
Dialogue: 0,0:17:41.92,0:17:43.46,Default,,0000,0000,0000,,you can change your sphere.
Dialogue: 0,0:17:43.48,0:17:45.15,Default,,0000,0000,0000,,I want to encourage you to do that.
Dialogue: 0,0:17:45.68,0:17:46.94,Default,,0000,0000,0000,,Because you know what?
Dialogue: 0,0:17:46.96,0:17:49.80,Default,,0000,0000,0000,,The future isn't a place\Nthat we're going to go.
Dialogue: 0,0:17:50.36,0:17:53.24,Default,,0000,0000,0000,,It's a place that you get to create.
Dialogue: 0,0:17:53.95,0:17:56.10,Default,,0000,0000,0000,,I want to thank you.\NBless you. God bless you.
Dialogue: 0,0:17:56.12,0:17:57.44,Default,,0000,0000,0000,,(Applause)