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It's really, really great to be here.

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You have the power to change the world.

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I’m not saying that to be cliché,

4
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you really have the power
to change the world.

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Deep inside of you,
every single one of you

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has the most powerful device known to man.

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And that's an idea.

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So a single idea, from the human mind,

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it could start the ground swell,

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it could be a flash point for a movement

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and it can actually rewrite our future.

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But an idea is powerless

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if it stays inside of you.

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If you never pull that idea out
for others to contend with,

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it will die with you.

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Now, maybe some of you guys
have tried to convey your idea

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and it wasn't adopted, it was rejected,

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and some other mediocre
or average idea was adopted.

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And the only difference between those two
is in the way it was communicated.

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Because if you communicate an idea
in a way that resonates,

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change will happen
and you can change the world.

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In my family, we collect
these vintage European posters.

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Every time we go to Maui,
we go to the dealer there

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and he turns these great big posters.

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I love them. They all have one idea

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and one really clear visual
that conveys the idea.

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They are about the size of a mattress.
They are really big.

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They're not as thick as a mattress,
but they are big.

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And the guy will tell the story
as he turns the pages.

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And this one time
I was flanked by my two kids

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and he turns the page
and this poster is underneath,

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and right when I lean forward and say,

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"Oh my God, I love this poster,"

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both of my kids jumped back
and they are like,

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"Oh my God, mom, it's you."

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And this is the poster.

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(Laughter)

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See, I'm like "Fire it up!"

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The thing I loved
about this poster was the irony.

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Here's this chick all fired up,
headed into battle --

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as the standard there --

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and she's holding these
little Suavitos baking spices,

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like something so seemingly insignificant,

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though she's willing to risk, you know,
life and limb to promote this thing.

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So if you are to swap out
those little Suavitos baking spices

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with a presentation --

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Yeah, it's me, pretty fired up.

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I was fired up about presentations

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back when it wasn't cool
to be fired up about presentations.

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I really think they have the power
to change the world

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when you communicate
effectively through them.

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And changing the world is hard.

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It won't happen with just one person
with one single idea.

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That idea has got to spread,
or it won't be effective.

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So it has to come out of you

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and out into the open for people to see.

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And the way that ideas are conveyed
the most effectively is through story.

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You know, for thousands of years,

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illiterate generations would pass on
their values and their culture

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from generation to generation,

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and they would stay intact.

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So there's something kind of magical
about a story structure

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that makes it so that when it's assembled,

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it can be ingested and then recalled

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by the person who's receiving it.

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So basically a story,
you get a physical reaction,

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your heart can race, your eyes can dilate,

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you could talk about,
"Oh, I got a chill down my spine"

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or, "I could feel it
in the pit of my stomach".

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We actually physically react
when someone is telling us a story.

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So even though the stage is the same,
a story can be told,

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but once a presentation is told,
it completely flatlines.

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And I wanted to figure out why.

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Why is it that we physically sit
with wrapped attention during a story,

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but it just dies for a presentation.

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So I wanted to figure out, how do you
incorporate story into presentations.

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So we've had thousands of presentations
back at the shop --

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hundreds of thousands
of presentations, actually,

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so I knew the context
of a really bad presentation.

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I decided to study cinema and literature,

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and really dig in
and figure out what was going on

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and why it was broken.

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So, I want to show you
some of the findings

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that led up to what I've uncovered
as a presentation form.

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So it was obvious to start with Aristotle,

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he had a three-act structure,
a beginning, a middle and an end.

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We studied poetics and rhetoric,

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and a lot of presentations don't even
have that in its most simple form.

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And then when I moved on
to studying hero archetypes,

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I thought, "OK, the presenter is the hero,

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they are up on the stage,
they're the star of the show."

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It's easy to feel, as the presenter,
that you are the star of the show.

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I realized right away,
that that's really broken.

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Because I have an idea,
I can put it out there,

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but if you guys don't grab that idea
and hold it as dear,

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the idea goes nowhere
and the world is never changed.

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So in reality,
the presenter isn't the hero,

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the audience is the hero of our idea.

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So if you look at
Joseph Campbell's hero's journey,

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just in the front part, there were
some really interesting insights there.

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So there is this likable hero
in an ordinary world,

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and they get this call to adventure.

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So the world is
kind of brought out of balance.

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And at first they're resistant.

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They're like, "I don't know
if I want to jump into this",

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and then a mentor comes along

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and helps them move
from their ordinary world

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into a special world.

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And that's the role of the presenter.

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It's to be the mentor.
You are not Luke Skywalker, you're Yoda.

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You're the one
that actually helps the audience

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move from one thing
and into your new special idea,

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and that's the power of a story.

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So in its most simple structure,
it's a three-part structure of a story.

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You have a likable hero who has a desire,

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they encounter a roadblock

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and ultimately they emerge, transform
and that's the basic structure.

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But it wasn't until I came across
a Gustav Freytag's pyramid --

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he drew this shape in 1863.

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Now, he was a German dramatist --

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He was a German dramatist

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and he believed
there is a five-act structure,

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which has an exposition, a rising action,

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a climax, a falling action
and a denouement,

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which is the unraveling
or the resolution of the story.

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I love this shape.
So we talk about shapes.

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A story has an arc --
well, an arc is a shape.

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We talk about classical music
having a shapeliness to it.

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So I thought, hey,
if presentations had a shape,

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what would that shape be?

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And how did the greatest
communicators use that shape

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or do they use a shape?

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So I'll never forget,
it was a Saturday morning.

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After all this study --
it was a couple of years of study --

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I drew a shape.

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And I was like,
"Oh my gosh, if this shape is real,

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I should be able to take
two completely different presentations

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and overlay it and it should be true."

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So I took the obvious,

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I took Martin Luther King's
"I Have a Dream" speech,

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and I took Steve Jobs'
2007 iPhone launch speech,

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I overlaid it over it and it worked.

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I sat in my office, just astounded.

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I actually cried a little,

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because I was like,
"I've been given this gift,"

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and here it is,

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this is the shape of a great presentation.

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Isn't it amazing?

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(Laughter)

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I was crying.

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I want to walk you through it,
it's pretty astounding.

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There is a beginning, a middle and an end
and I want to walk you through it.

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Because the greatest communicators --
I went through speeches, everything --

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I can overlay the shape.

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Even the Gettysburg Address
follows the shape.

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At the beginning of any presentation,
you need to establish what is.

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You know, here's the status quo,
here's what's going on.

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And then you need
to compare that to what could be.

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You need to make that gap
as big as possible,

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because there is this commonplace
of the status quo

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and you need to contrast that
with the loftiness of your idea.

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So it's like, you know,
here's the past, here's the present,

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but look at our future.

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Here's a problem,
but look at that problem removed.

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Here's a roadblock,
let's annihilate the roadblock.

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You need to really amplify that gap.

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This would be like
the inciting incident in a movie.

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That's when suddenly
the audience has to contend

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with what you just put out there:

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"Wow, do I want to agree
with this and align with it or not?"

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And in the rest of your presentation
should support that.

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So the middle goes back and forth,

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it traverses between
what is and what could be,

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what is and what could be.

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Because what you are trying to do

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is make the status quo
and the normal unappealing,

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and you're wanting to draw them

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towards what could be
in the future with your idea adopted.

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Now, on your way to change the world,
people are going to resist.

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They are not going to be excited,
they may love the world the way it is.

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So you'll encounter resistance.

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That's why you
have to move back and forth,

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that's similar to sailing.

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When you're sailing against the wind
and there is wind resistance,

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you have to move your boat back and forth,
and back and forth.

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That's so you can capture the wind.

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You have to actually
capture the resistance

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coming against you when you are sailing.

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Now interesting,
if you capture the wind just right

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and you set your sail just right,

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your ship will actually
sail faster than the wind itself.

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It is a physics phenomenon.

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So by planting in there,

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the way they're going to resist
between what is and what can be,

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is actually going to draw
them towards your idea

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quicker than should you not do that.

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So after you've moved back and forth
between what is and what could be,

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the last turning point
is a call to action,

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which every presentation should have,
but at the very end.

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You need to describe the world
as a new bliss.

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"This is utopia with my idea adopted."

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"This is the way
the world is going to look,

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when we join together
and we solve this big problem."

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You need to use that as your ending,

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in a very poetic and dramatic way.

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So, interestingly, when I was done,

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I was like, "You know what?
I could use this as an analysis tool."

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I actually transcribe speeches

209
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and I would actually map out,
how much they map to this tool.

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So I want to show you some of that today,

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and I want to start
with the very two people

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that I used when I first did.

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00:08:50,040 --> 00:08:52,816
Here's Mr. Jobs,
has completely changed the world.

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Changed the world of personal computing,
changed the music industry

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00:08:56,040 --> 00:08:58,976
and now he is on his way
to change the mobile device industry.

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So he has definitely changed the world.

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And this is the shape
of his iPhone launch 2007,

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00:09:03,920 --> 00:09:05,296
when he launched his iPhone.

219
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It's a 90-minute talk
and you can see he starts with what is,

220
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traverses back and forth
and ends with what could be.

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00:09:11,800 --> 00:09:13,616
So I want to zoom in on this:

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00:09:13,640 --> 00:09:16,976
the white line
is him speaking, he's talking.

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The next color line
you'll see popped up there,

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that's when he cuts to video.

225
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So he's adding some variety
and he cuts to demo.

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So it's not just him
talking the whole time.

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And these lines are representative there.

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And then towards the end
you'll see a blue line,

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which will be the guest speaker.

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So this is where it gets
kind of interesting:

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every tick mark here
is when he made them laugh.

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And every tick mark here
is when he made them clap.

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They are so involved physically,

234
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they are physically reacting
to what he is saying,

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which is actually fantastic,

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because then you know
you have the audience in your hand.

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So he kicks off what could be with,

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"This is a day I've been looking
forward to for two and a half years."

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So he is launching a product

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that he's known about already
for a couple of years.

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So this is not a new product to him.

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But look at this,

243
00:10:01,440 --> 00:10:03,256
he does this other thing: he marvels.

244
00:10:03,280 --> 00:10:04,736
He marvels at his own product.

245
00:10:04,760 --> 00:10:07,496
He marvels himself
more than the audience laughs or claps.

246
00:10:07,520 --> 00:10:11,016
So he is like, "Isn't this awesome?
Isn't this beautiful?"

247
00:10:11,040 --> 00:10:14,616
He is modeling for the audience
what he wants them to feel.

248
00:10:14,640 --> 00:10:18,680
So he is actually doing a job
of compelling them to feel a certain way.

249
00:10:19,440 --> 00:10:22,936
So he kicks off with what could be with,
"Every once in a while,

250
00:10:22,960 --> 00:10:25,896
a revolutionary product comes along
that changes everything."

251
00:10:25,920 --> 00:10:28,536
So he starts to kick in
and talk about his new product.

252
00:10:28,560 --> 00:10:31,456
Now, at the beginning of it,
he actually keeps the phone off.

253
00:10:31,480 --> 00:10:34,536
You'll see that the line
is pretty wide up until this point,

254
00:10:34,560 --> 00:10:35,976
so he goes off between,

255
00:10:36,000 --> 00:10:38,936
"Here's this new phone
and here's the sucky competitors.

256
00:10:38,960 --> 00:10:42,176
Here's this new phone
and here's the sucking competitors."

257
00:10:42,200 --> 00:10:44,976
And then, right about here,
he has the star moment --

258
00:10:45,000 --> 00:10:47,096
and that something we'll always remember.

259
00:10:47,120 --> 00:10:48,616
He turns the phone on.

260
00:10:48,640 --> 00:10:50,856
The audience sees scrolling
for the first time,

261
00:10:50,880 --> 00:10:53,096
you can hear the oxygen
sucked out of the room.

262
00:10:53,120 --> 00:10:54,976
They gasped. You can actually hear it.

263
00:10:55,000 --> 00:10:57,456
So he creates a moment
that they'll always remember.

264
00:10:57,480 --> 00:10:59,976
So if we move along this model,
you can see the blue,

265
00:11:00,000 --> 00:11:02,016
where the external speakers are going in,

266
00:11:02,040 --> 00:11:04,216
and towards the bottom right,
the line breaks.

267
00:11:04,240 --> 00:11:05,856
That's because his clicker broke.

268
00:11:05,880 --> 00:11:08,376
He wants to keep
this heightened sense of excitement.

269
00:11:08,400 --> 00:11:09,896
He tells a personal story,

270
00:11:09,920 --> 00:11:12,096
right there, where
the technology didn't work.

271
00:11:12,120 --> 00:11:13,696
So he is the master communicator

272
00:11:13,720 --> 00:11:16,160
and he turns to story
to keep the audience involved.

273
00:11:16,600 --> 00:11:18,976
So the top right
he ends with the new bliss.

274
00:11:19,000 --> 00:11:20,576
He leaves them with the promise

275
00:11:20,600 --> 00:11:24,176
that Apple will continue
to build revolutionary new products.

276
00:11:24,200 --> 00:11:25,400
And he says,

277
00:11:26,320 --> 00:11:28,576
"There's an old Wayne Gretzky
quote that I love:

278
00:11:28,600 --> 00:11:31,856
'I skate to where the puck is going to be,
not to where it has been.'

279
00:11:31,880 --> 00:11:34,856
We've always tried to do that
at Apple since the very beginning

280
00:11:34,880 --> 00:11:36,136
and we always will."

281
00:11:36,160 --> 00:11:37,616
So he ends with the new bliss.

282
00:11:37,640 --> 00:11:38,896
So let's look at Mr. King.

283
00:11:38,920 --> 00:11:41,456
He was an amazing visionary, a clergyman

284
00:11:41,480 --> 00:11:44,136
who spent his life
working hard for equality.

285
00:11:44,160 --> 00:11:46,816
And this is the shape
of the "I Have a Dream" speech.

286
00:11:46,840 --> 00:11:48,536
You can see he starts with what is,

287
00:11:48,560 --> 00:11:51,136
moves back and forth
between what is and what could be

288
00:11:51,160 --> 00:11:55,296
and ends with a very poetic new bliss,
which is the famous part we all know.

289
00:11:55,320 --> 00:11:57,576
So I'm going to spread it out
a little bit here,

290
00:11:57,600 --> 00:11:59,256
stretch it for you,

291
00:11:59,280 --> 00:12:02,136
and what I'm doing here is
I put the actual transcript there

292
00:12:02,160 --> 00:12:03,376
along with the text.

293
00:12:03,400 --> 00:12:04,616
I know you can't read it.

294
00:12:04,640 --> 00:12:07,136
But at the end of every line break,
I broke the line,

295
00:12:07,160 --> 00:12:09,056
because he took a breath and he paused.

296
00:12:09,080 --> 00:12:12,416
Now he was a Southern Baptist preacher,
most people haven't heard that,

297
00:12:12,440 --> 00:12:15,976
so he had a real cadence and a rhythm
that was really new for people there.

298
00:12:16,000 --> 00:12:18,496
So I want to cover up
these lines of text with a bar

299
00:12:18,520 --> 00:12:21,378
because I want to use this bar
as an information device here.

300
00:12:21,920 --> 00:12:24,800
So let's walk through
how he actually spoke to the people.

301
00:12:26,040 --> 00:12:28,256
The blue bars here
are going to be when he used

302
00:12:28,280 --> 00:12:30,376
the actual rhetorical device
of repetition.

303
00:12:30,400 --> 00:12:31,776
So he was repeating himself,

304
00:12:31,800 --> 00:12:33,736
he was using the same words and phrases,

305
00:12:33,760 --> 00:12:35,880
so people could remember and recall them.

306
00:12:36,640 --> 00:12:39,376
But then he also used
a lot of metaphors and visual words.

307
00:12:39,400 --> 00:12:41,936
This was a way to take
really complicated ideas

308
00:12:41,960 --> 00:12:44,936
and make them memorable
and knowledgeable, so people got it.

309
00:12:44,960 --> 00:12:46,456
He actually created very --

310
00:12:46,480 --> 00:12:48,616
almost like scenes
with his words to make it,

311
00:12:48,640 --> 00:12:50,640
so they could envision what he was saying.

312
00:12:51,560 --> 00:12:55,216
And then there were also a lot of familiar
songs and scriptures that he used.

313
00:12:55,240 --> 00:12:57,736
This is just the front end of it
that you are seeing.

314
00:12:57,760 --> 00:13:00,176
And then he also made
a lot of political references

315
00:13:00,200 --> 00:13:02,336
of the promises
that were made to the people.

316
00:13:02,360 --> 00:13:04,576
So if we look at
the very first end of what is,

317
00:13:04,600 --> 00:13:06,976
at the very end of what is
was the very first time

318
00:13:07,000 --> 00:13:09,616
that people actually clapped
and roared really loud.

319
00:13:09,640 --> 00:13:11,776
So the end of what is
what he did is he said,

320
00:13:11,800 --> 00:13:14,056
"America has given
the Negro people a bad check,

321
00:13:14,080 --> 00:13:16,696
a check which has come back
marked insufficient funds."

322
00:13:16,720 --> 00:13:20,016
Well, everyone knows what it's like
to not have money in your account.

323
00:13:20,040 --> 00:13:22,656
So he used the metaphor
people were very familiar with.

324
00:13:22,680 --> 00:13:24,256
But when they really charged up,

325
00:13:24,280 --> 00:13:26,416
the very first time
they really screamed was:

326
00:13:26,440 --> 00:13:28,496
"So we have come to cash this check,

327
00:13:28,520 --> 00:13:30,616
a check that will give us upon demand

328
00:13:30,640 --> 00:13:33,416
the riches of freedom
and the security of justice."

329
00:13:33,440 --> 00:13:35,016
That's when they really clapped.

330
00:13:35,040 --> 00:13:38,176
It was when he compared
what currently is to what could be.

331
00:13:38,200 --> 00:13:40,736
So when we move along
a little farther in the model,

332
00:13:40,760 --> 00:13:43,656
you'll see it goes back and forth
in a more frenzied pace.

333
00:13:43,680 --> 00:13:46,536
And this is when he goes
back and forth, and back and forth.

334
00:13:46,560 --> 00:13:48,176
Now the audience was in a frenzy.

335
00:13:48,200 --> 00:13:50,776
They were all excited,
and so you can actually do this

336
00:13:50,800 --> 00:13:53,400
to keep them in a heightened
sense of excitement.

337
00:13:54,080 --> 00:13:55,560
So he says, "I have a dream

338
00:13:56,720 --> 00:14:01,096
that one day this nation will rise up
and live out the meaning of its creed.

339
00:14:01,120 --> 00:14:04,816
'We hold these truths to be self-evident,
that all men are created equal.'"

340
00:14:04,840 --> 00:14:08,096
So he uses the little orange text there
to remind them of the promise

341
00:14:08,120 --> 00:14:11,296
that the politicians had made to him
or that this country had made.

342
00:14:11,320 --> 00:14:13,056
Then he moves back and forth between

343
00:14:13,080 --> 00:14:15,795
"I have a dream that one day,
I have a dream that one day,

344
00:14:15,819 --> 00:14:17,216
I have a dream that one day",

345
00:14:17,240 --> 00:14:19,336
and at the end,
it gets really interesting.

346
00:14:19,360 --> 00:14:22,216
Because he uses --
you can look at the four shades of green,

347
00:14:22,240 --> 00:14:25,136
there's a lot of blue there,
which was a lot of repetition --

348
00:14:25,160 --> 00:14:27,096
he had a heightened sense of repetition.

349
00:14:27,120 --> 00:14:30,256
And the green was a heightened sense
of songs and scriptures.

350
00:14:30,280 --> 00:14:32,056
So the first batch of green

351
00:14:32,080 --> 00:14:34,616
was the actual scripture
from the book of Isaiah.

352
00:14:34,640 --> 00:14:37,896
The second batch of green
was "My Country, 'Tis of Thee."

353
00:14:37,920 --> 00:14:41,216
Now, that's a familiar song
that was specifically very significant

354
00:14:41,240 --> 00:14:42,856
for the black people at the time,

355
00:14:42,880 --> 00:14:47,096
because this song was the song they
chose to change the words to as an outcry,

356
00:14:47,120 --> 00:14:49,080
saying that promises had not been kept.

357
00:14:49,720 --> 00:14:53,736
So the third batch of green was actually
a stanza from "My Country, 'Tis of Thee."

358
00:14:53,760 --> 00:14:55,920
And then the fourth was a Negro spiritual.

359
00:14:56,800 --> 00:14:59,943
"Free at last! Free at last!
Thank God Almighty, I'm free at last!"

360
00:14:59,967 --> 00:15:04,336
So what he did is he actually reached
inside of the hearts of the audience.

361
00:15:04,360 --> 00:15:06,536
He pulled from scriptures,
which is important.

362
00:15:06,560 --> 00:15:08,776
He pulled from songs
that they'd sung together,

363
00:15:08,800 --> 00:15:10,456
as an outcry against this outrage,

364
00:15:10,480 --> 00:15:13,896
and he used those as a device
to connect and resonate with the audience.

365
00:15:13,920 --> 00:15:16,216
Ending -- painting a picture
of this new bliss,

366
00:15:16,240 --> 00:15:19,680
using the very things inside of them
that they already held as sacred.

367
00:15:21,080 --> 00:15:23,936
So he was a great man.
He had a big, big dream.

368
00:15:23,960 --> 00:15:26,896
There's a lot of people here,
you guys have really big dreams.

369
00:15:26,920 --> 00:15:28,856
There are really big ideas inside of you

370
00:15:28,880 --> 00:15:30,096
that you need to get out.

371
00:15:30,120 --> 00:15:32,120
But you know what? We encounter hardships.

372
00:15:32,144 --> 00:15:33,776
It's not easy to change the world,

373
00:15:33,800 --> 00:15:35,336
it's a big job.

374
00:15:35,360 --> 00:15:36,616
You know he was --

375
00:15:36,640 --> 00:15:39,376
his house was bombed,
he was stabbed with a letter opener,

376
00:15:39,400 --> 00:15:40,816
ultimately, he lost his life,

377
00:15:40,840 --> 00:15:42,656
you know, for what he cared about.

378
00:15:42,680 --> 00:15:46,776
But a lot of us aren't going to
be required to pay that kind of sacrifice.

379
00:15:46,800 --> 00:15:48,056
But what happens is

380
00:15:48,080 --> 00:15:51,376
that it basically is a little bit
like that basic story structure.

381
00:15:51,400 --> 00:15:52,776
Life can be like that.

382
00:15:52,800 --> 00:15:55,056
You know, you guys are all likable people,

383
00:15:55,080 --> 00:15:58,136
you have a desire,
you encounter roadblocks,

384
00:15:58,160 --> 00:15:59,536
and we stop there.

385
00:15:59,560 --> 00:16:01,656
We're just like, you know,
"I had this idea,

386
00:16:01,680 --> 00:16:03,536
but I'm not going to put it out there.

387
00:16:03,560 --> 00:16:04,816
It's been rejected."

388
00:16:04,840 --> 00:16:08,736
You know, we self-sabotage our own ideas,

389
00:16:08,760 --> 00:16:12,216
we just butt up against the roadblocks
and butt up against the roadblocks

390
00:16:12,240 --> 00:16:14,696
instead of choosing
to let the struggle transform us

391
00:16:14,720 --> 00:16:17,960
and choosing to go ahead
and have a dream and make it real.

392
00:16:18,400 --> 00:16:22,656
And you know, if anyone --
if I can do this, anybody can do this.

393
00:16:22,680 --> 00:16:26,376
I was raised in an economically
and emotionally starved environment.

394
00:16:26,400 --> 00:16:30,056
First time I got to go to a camp
with my sister, I was abused.

395
00:16:30,080 --> 00:16:33,296
Wasn't the first time I was abused,
it was just the most aggressive.

396
00:16:33,320 --> 00:16:36,056
And my mom and dad --
they married each other three times,

397
00:16:36,080 --> 00:16:37,296
(Audience murmurs)

398
00:16:37,320 --> 00:16:40,336
Yeah, that was tumultuous
and when they weren't fighting

399
00:16:40,360 --> 00:16:43,456
they were helping sober up
some alcoholic that was living with us

400
00:16:43,480 --> 00:16:45,416
because they were both sober alcoholics.

401
00:16:45,440 --> 00:16:47,896
So my mom abandoned us
when I was sixteen years old.

402
00:16:47,920 --> 00:16:51,256
And I took on a role of caretaker
of my home and of my siblings.

403
00:16:51,280 --> 00:16:54,416
And I married. I met a man.

404
00:16:54,440 --> 00:16:56,696
Fell in love. I went to a year of college.

405
00:16:56,720 --> 00:16:59,296
I did what every single
bright young girl should do,

406
00:16:59,320 --> 00:17:01,656
it's I got married when
I was eighteen years old.

407
00:17:01,680 --> 00:17:02,936
And you know what?

408
00:17:02,960 --> 00:17:05,455
I knew, I knew

409
00:17:05,480 --> 00:17:07,496
that I was born for more than this.

410
00:17:07,520 --> 00:17:10,576
And right at the point
in the story of my life I had a choice.

411
00:17:10,599 --> 00:17:13,415
I could let all these things push me down

412
00:17:13,440 --> 00:17:15,616
and I could let all my ideas
die inside of me.

413
00:17:15,640 --> 00:17:18,695
I could just say, you know,
life is too hard to change the world.

414
00:17:18,720 --> 00:17:19,935
It's just too tough.

415
00:17:19,960 --> 00:17:22,040
But I chose a different story for my life.

416
00:17:22,839 --> 00:17:24,175
(Laughter)

417
00:17:24,200 --> 00:17:25,599
Don't you know it?

418
00:17:26,760 --> 00:17:29,096
And so I feel like
there's people in this room --

419
00:17:29,120 --> 00:17:31,216
you got those little
Suavitos baking spices

420
00:17:31,240 --> 00:17:34,016
and you're just like,
"You know, It's not that big a deal."

421
00:17:34,040 --> 00:17:36,256
"It's really not
the whole world I can change."

422
00:17:36,280 --> 00:17:38,185
But you know, you can change your world.

423
00:17:38,209 --> 00:17:39,416
You can change your life.

424
00:17:39,440 --> 00:17:41,896
You can change the world
that you have control over,

425
00:17:41,920 --> 00:17:43,456
you can change your sphere.

426
00:17:43,480 --> 00:17:45,147
I want to encourage you to do that.

427
00:17:45,680 --> 00:17:46,936
Because you know what?

428
00:17:46,960 --> 00:17:49,800
The future isn't a place
that we're going to go.

429
00:17:50,360 --> 00:17:53,240
It's a place that you get to create.

430
00:17:53,953 --> 00:17:56,096
I want to thank you.
Bless you. God bless you.

431
00:17:56,120 --> 00:17:57,440
(Applause)