[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:02.45,Default,,0000,0000,0000,,It's really really great to be here.
Dialogue: 0,0:00:02.66,0:00:05.25,Default,,0000,0000,0000,,You have the power to change the world.
Dialogue: 0,0:00:05.51,0:00:06.40,Default,,0000,0000,0000,,I’m not saying that to be cliché,
Dialogue: 0,0:00:06.42,0:00:08.90,Default,,0000,0000,0000,,you really have the power to change the world.
Dialogue: 0,0:00:09.09,0:00:11.28,Default,,0000,0000,0000,,Deep inside of you, every single one of you
Dialogue: 0,0:00:11.30,0:00:14.53,Default,,0000,0000,0000,,has the most powerful device known to man.
Dialogue: 0,0:00:15.11,0:00:17.11,Default,,0000,0000,0000,,And that's an idea.
Dialogue: 0,0:00:17.11,0:00:20.38,Default,,0000,0000,0000,,So a single idea, from the human mind,
Dialogue: 0,0:00:20.38,0:00:22.27,Default,,0000,0000,0000,,it could start the ground swell,
Dialogue: 0,0:00:22.27,0:00:24.68,Default,,0000,0000,0000,,it could be a flash point for a movement,
Dialogue: 0,0:00:24.68,0:00:27.63,Default,,0000,0000,0000,,and it can actually rewrite our future.
Dialogue: 0,0:00:27.63,0:00:30.48,Default,,0000,0000,0000,,But an idea is powerless,
Dialogue: 0,0:00:30.48,0:00:32.53,Default,,0000,0000,0000,,if it stays inside of you.
Dialogue: 0,0:00:32.54,0:00:35.43,Default,,0000,0000,0000,,If you never pull that idea out \Nfor others to contend with,
Dialogue: 0,0:00:35.43,0:00:37.11,Default,,0000,0000,0000,,it will die with you.
Dialogue: 0,0:00:37.11,0:00:40.62,Default,,0000,0000,0000,,Now maybe some of you guys \Nare trying to convey your idea,
Dialogue: 0,0:00:40.62,0:00:42.06,Default,,0000,0000,0000,,and it wasn't adopted, it was rejected
Dialogue: 0,0:00:42.06,0:00:45.68,Default,,0000,0000,0000,,and some other mediocre \Nor average idea was adopted.
Dialogue: 0,0:00:45.68,0:00:49.66,Default,,0000,0000,0000,,And the only difference between those two \Nis in the way it was communicated.
Dialogue: 0,0:00:49.66,0:00:52.57,Default,,0000,0000,0000,,Because if you communicate an idea \Nin a way that resonates,
Dialogue: 0,0:00:52.57,0:00:56.15,Default,,0000,0000,0000,,change will happen, \Nand you can change the world.
Dialogue: 0,0:00:56.16,0:00:58.80,Default,,0000,0000,0000,,In my family, we collect these vintage European posters.
Dialogue: 0,0:00:58.80,0:01:01.18,Default,,0000,0000,0000,,Every time we go to Maui, we go to the dealer there,
Dialogue: 0,0:01:01.18,0:01:03.12,Default,,0000,0000,0000,,and he turns these great big posters.
Dialogue: 0,0:01:03.12,0:01:05.00,Default,,0000,0000,0000,,I love them. They all have one idea,
Dialogue: 0,0:01:05.00,0:01:07.55,Default,,0000,0000,0000,,and one really clear visual that conveys the idea.
Dialogue: 0,0:01:07.55,0:01:09.77,Default,,0000,0000,0000,,They are about the size of a mattress. \NThey are really big,
Dialogue: 0,0:01:09.77,0:01:12.38,Default,,0000,0000,0000,,they're not as thick as a mattress, \Nbut they are big.
Dialogue: 0,0:01:12.38,0:01:14.64,Default,,0000,0000,0000,,And the guy will tell the stories \Nas he turns the pages.
Dialogue: 0,0:01:14.67,0:01:17.05,Default,,0000,0000,0000,,And there was one time \NI was flanked by my two kids,
Dialogue: 0,0:01:17.05,0:01:20.44,Default,,0000,0000,0000,,and he turns the page \Nand this poster is underneath,
Dialogue: 0,0:01:20.44,0:01:22.44,Default,,0000,0000,0000,,and right when I leaned forward and say,
Dialogue: 0,0:01:22.44,0:01:24.91,Default,,0000,0000,0000,,"Oh my god, I love this poster,"
Dialogue: 0,0:01:24.91,0:01:27.92,Default,,0000,0000,0000,,both of my kids jumped back and they are like \N"Oh my god, mom, it's you."
Dialogue: 0,0:01:27.93,0:01:31.23,Default,,0000,0000,0000,,And this is the poster. (Laughter)
Dialogue: 0,0:01:31.24,0:01:33.17,Default,,0000,0000,0000,,See I'm like "Fire it up!"
Dialogue: 0,0:01:33.17,0:01:35.88,Default,,0000,0000,0000,,The thing I loved about \Nthis poster was the irony.
Dialogue: 0,0:01:35.88,0:01:38.22,Default,,0000,0000,0000,,Here's this chick all fired up, \Nheaded into battle,
Dialogue: 0,0:01:38.22,0:01:39.72,Default,,0000,0000,0000,,– as the standard there, –
Dialogue: 0,0:01:39.72,0:01:42.70,Default,,0000,0000,0000,,and she's holding these little \NSuavitos baking spices,
Dialogue: 0,0:01:42.70,0:01:45.68,Default,,0000,0000,0000,,like something so seemingly insignificant,
Dialogue: 0,0:01:45.68,0:01:47.68,Default,,0000,0000,0000,,though she's willing to risk, you know,
Dialogue: 0,0:01:47.68,0:01:50.15,Default,,0000,0000,0000,,life and limb to promote this thing.
Dialogue: 0,0:01:50.16,0:01:53.40,Default,,0000,0000,0000,,So if you are to swap out, swap out\Nthose little Suavitos baking spices
Dialogue: 0,0:01:53.40,0:01:55.39,Default,,0000,0000,0000,,with a presentation.
Dialogue: 0,0:01:55.39,0:01:57.74,Default,,0000,0000,0000,,Yeah, it's me, pretty fired up.
Dialogue: 0,0:01:57.74,0:02:00.22,Default,,0000,0000,0000,,I was fired up about presentations \Nback when it wasn't cool
Dialogue: 0,0:02:00.22,0:02:02.54,Default,,0000,0000,0000,,to be fired up about presentations.
Dialogue: 0,0:02:02.54,0:02:04.93,Default,,0000,0000,0000,,I really think they have the power \Nto change the world
Dialogue: 0,0:02:04.93,0:02:07.41,Default,,0000,0000,0000,,when you communicate effectively through them.
Dialogue: 0,0:02:07.42,0:02:09.70,Default,,0000,0000,0000,,And changing the world is hard.
Dialogue: 0,0:02:09.70,0:02:13.18,Default,,0000,0000,0000,,It won't happen with just one person \Nwith one single idea.
Dialogue: 0,0:02:13.18,0:02:16.53,Default,,0000,0000,0000,,That idea has got to spread,\Nor it won't be effective.
Dialogue: 0,0:02:16.53,0:02:18.40,Default,,0000,0000,0000,,So it has to come out of you
Dialogue: 0,0:02:18.40,0:02:21.60,Default,,0000,0000,0000,,and out into the open for people to see.
Dialogue: 0,0:02:21.60,0:02:26.33,Default,,0000,0000,0000,,And the way that ideas are conveyed \Nthe most effectively is through story.
Dialogue: 0,0:02:26.33,0:02:29.21,Default,,0000,0000,0000,,You know, for thousands of years, \Nilliterate generations
Dialogue: 0,0:02:29.22,0:02:32.96,Default,,0000,0000,0000,,would pass on their values and their culture \Nfrom generation to generation,
Dialogue: 0,0:02:32.96,0:02:34.85,Default,,0000,0000,0000,,and they would stay intact.
Dialogue: 0,0:02:34.85,0:02:37.47,Default,,0000,0000,0000,,So there's something kind of magical \Nabout a story structure
Dialogue: 0,0:02:37.47,0:02:39.88,Default,,0000,0000,0000,,that makes it so that when it's assembled,
Dialogue: 0,0:02:39.88,0:02:42.01,Default,,0000,0000,0000,,it can be ingested and then recalled
Dialogue: 0,0:02:42.01,0:02:44.62,Default,,0000,0000,0000,,by the person who's receiving it.
Dialogue: 0,0:02:44.62,0:02:48.50,Default,,0000,0000,0000,,So basically a story, \Nyou get a physical reaction,
Dialogue: 0,0:02:48.50,0:02:51.51,Default,,0000,0000,0000,,your heart can race,\Nyour eyes can dilate,
Dialogue: 0,0:02:51.51,0:02:53.91,Default,,0000,0000,0000,,you could talk about,\N"Oh I got a chill down my spine"
Dialogue: 0,0:02:53.91,0:02:56.11,Default,,0000,0000,0000,,or, "I could feel it in the pit of my stomach".
Dialogue: 0,0:02:56.11,0:02:59.20,Default,,0000,0000,0000,,We actually physically react \Nwhen someone is telling us a story.
Dialogue: 0,0:02:59.20,0:03:01.61,Default,,0000,0000,0000,,So even though the stage is the same, \Na story can be told,
Dialogue: 0,0:03:01.61,0:03:04.36,Default,,0000,0000,0000,,but once a presentation is told, \Nit completely flatlines.
Dialogue: 0,0:03:04.36,0:03:05.90,Default,,0000,0000,0000,,And I wanted to figure out why.
Dialogue: 0,0:03:05.90,0:03:09.50,Default,,0000,0000,0000,,Why is it that we physically sit \Nwith wrapped attention during a story,
Dialogue: 0,0:03:09.50,0:03:11.95,Default,,0000,0000,0000,,but it just dies for a presentation.
Dialogue: 0,0:03:11.95,0:03:15.83,Default,,0000,0000,0000,,So I wanted to figure out, how do you\Nincorporate story into presentations.
Dialogue: 0,0:03:15.83,0:03:18.12,Default,,0000,0000,0000,,So we've had thousands of presentations
Dialogue: 0,0:03:18.12,0:03:20.76,Default,,0000,0000,0000,,back at the shop – hundreds of thousands \Nof presentations actually,
Dialogue: 0,0:03:20.76,0:03:23.67,Default,,0000,0000,0000,,so I knew the contexts \Nof a really bad presentation.
Dialogue: 0,0:03:23.68,0:03:26.39,Default,,0000,0000,0000,,I decided to study cinema, and literature,
Dialogue: 0,0:03:26.40,0:03:28.79,Default,,0000,0000,0000,,and really dig in and figure out \Nwhat was going on
Dialogue: 0,0:03:28.79,0:03:30.85,Default,,0000,0000,0000,,and why it was broken.
Dialogue: 0,0:03:30.85,0:03:33.77,Default,,0000,0000,0000,,So, I want to show you some of the findings
Dialogue: 0,0:03:33.77,0:03:37.98,Default,,0000,0000,0000,,that led up to what I think of –\NI've uncovered as a presentation form.
Dialogue: 0,0:03:37.98,0:03:40.11,Default,,0000,0000,0000,,So it was obvious to start with Aristotle,
Dialogue: 0,0:03:40.11,0:03:42.61,Default,,0000,0000,0000,,he had a three act structure, \Na beginning, a middle and an end,
Dialogue: 0,0:03:42.61,0:03:44.80,Default,,0000,0000,0000,,studied poetics and rhetoric,
Dialogue: 0,0:03:44.80,0:03:48.30,Default,,0000,0000,0000,,and a lot of presentations don't even \Nhave that in its most simple form.
Dialogue: 0,0:03:48.30,0:03:51.05,Default,,0000,0000,0000,,And then when I moved on\Nto studying hero archetypes
Dialogue: 0,0:03:51.05,0:03:52.86,Default,,0000,0000,0000,,I thought, "OK, the presenter is the hero,
Dialogue: 0,0:03:52.86,0:03:55.12,Default,,0000,0000,0000,,they are up on the stage,\Nthey're the star of the show."
Dialogue: 0,0:03:55.12,0:03:58.37,Default,,0000,0000,0000,,It's really easy to feel that way, as the presenter,\Nthat you are the star of the show.
Dialogue: 0,0:03:58.37,0:04:00.89,Default,,0000,0000,0000,,I realized right away,\Nthat that's really broken.
Dialogue: 0,0:04:00.89,0:04:04.43,Default,,0000,0000,0000,,Because I have an idea,\NI can put it out there,
Dialogue: 0,0:04:04.43,0:04:07.11,Default,,0000,0000,0000,,but if you guys don't grab that idea \Nand hold it as dear,
Dialogue: 0,0:04:07.11,0:04:09.63,Default,,0000,0000,0000,,the idea goes nowhere \Nand the world is never changed.
Dialogue: 0,0:04:09.63,0:04:11.90,Default,,0000,0000,0000,,So in reality, the presenter isn't the hero,
Dialogue: 0,0:04:11.90,0:04:14.74,Default,,0000,0000,0000,,the audience is the hero of our idea.
Dialogue: 0,0:04:14.74,0:04:17.18,Default,,0000,0000,0000,,So if you look at Joseph Campbell's \NHero's Journey,
Dialogue: 0,0:04:17.18,0:04:20.40,Default,,0000,0000,0000,,just in the front part, there was some \Nreally interesting insights there.
Dialogue: 0,0:04:20.40,0:04:22.90,Default,,0000,0000,0000,,So there is this likable hero \Nin an ordinary world,
Dialogue: 0,0:04:22.90,0:04:24.77,Default,,0000,0000,0000,,and they get this call to adventure.
Dialogue: 0,0:04:24.77,0:04:26.55,Default,,0000,0000,0000,,So the world is kind of \Nbrought out of balance.
Dialogue: 0,0:04:26.55,0:04:28.33,Default,,0000,0000,0000,,And at first they're resistant,
Dialogue: 0,0:04:28.33,0:04:30.69,Default,,0000,0000,0000,,they're like "I don't know if \NI want to jump into this"
Dialogue: 0,0:04:30.69,0:04:31.97,Default,,0000,0000,0000,,and then a mentor comes along
Dialogue: 0,0:04:31.97,0:04:34.27,Default,,0000,0000,0000,,and helps them move \Nfrom their ordinary world
Dialogue: 0,0:04:34.27,0:04:35.86,Default,,0000,0000,0000,,into a special world.
Dialogue: 0,0:04:35.86,0:04:37.87,Default,,0000,0000,0000,,And that's the role of the presenter.
Dialogue: 0,0:04:37.87,0:04:40.77,Default,,0000,0000,0000,,It's to be the mentor. \NYou are not Luke Skywalker, you're Yoda.
Dialogue: 0,0:04:40.77,0:04:42.87,Default,,0000,0000,0000,,You're the one that actually \Nhelps the audience
Dialogue: 0,0:04:42.87,0:04:46.99,Default,,0000,0000,0000,,move from one thing and \Ninto your new special idea,
Dialogue: 0,0:04:46.99,0:04:49.05,Default,,0000,0000,0000,,and that's the power of story.
Dialogue: 0,0:04:49.05,0:04:53.46,Default,,0000,0000,0000,,So in its most simple structure, \Nit's a three part structure of the story.
Dialogue: 0,0:04:53.46,0:04:56.28,Default,,0000,0000,0000,,You have a likable hero, who has a desire,
Dialogue: 0,0:04:56.28,0:04:59.13,Default,,0000,0000,0000,,they encounter a roadblock, and ultimately
Dialogue: 0,0:04:59.13,0:05:02.81,Default,,0000,0000,0000,,they emerge, transform, \Nand that's the basic structure.
Dialogue: 0,0:05:02.81,0:05:06.55,Default,,0000,0000,0000,,But it wasn't until I came across \Na Gustav Freytag's pyramid
Dialogue: 0,0:05:06.55,0:05:09.32,Default,,0000,0000,0000,,– he drew this shape in 1863.
Dialogue: 0,0:05:09.32,0:05:11.67,Default,,0000,0000,0000,,Now he was a German dramatist,
Dialogue: 0,0:05:11.68,0:05:13.98,Default,,0000,0000,0000,,– he was a German dramatist –
Dialogue: 0,0:05:13.98,0:05:16.77,Default,,0000,0000,0000,,and he believed there is a five act structure,
Dialogue: 0,0:05:16.77,0:05:22.57,Default,,0000,0000,0000,,which has an exposition, a rising action, \Na climax, a falling action and a denouement,
Dialogue: 0,0:05:22.57,0:05:25.73,Default,,0000,0000,0000,,which is the unraveling or \Nthe resolution of the story.
Dialogue: 0,0:05:25.73,0:05:27.95,Default,,0000,0000,0000,,I love this shape. So we talk about shapes.
Dialogue: 0,0:05:27.95,0:05:30.25,Default,,0000,0000,0000,,Story has an arc, well an arc is a shape.
Dialogue: 0,0:05:30.25,0:05:33.69,Default,,0000,0000,0000,,We talk about classical music, \Nhaving a shapeliness to it.
Dialogue: 0,0:05:33.70,0:05:37.36,Default,,0000,0000,0000,,So I thought, hey, if presentations had a shape, \Nwhat would that shape be?
Dialogue: 0,0:05:37.36,0:05:40.56,Default,,0000,0000,0000,,And how did the greatest communicators \Nuse that shape
Dialogue: 0,0:05:40.56,0:05:41.93,Default,,0000,0000,0000,,or do they use a shape?
Dialogue: 0,0:05:41.93,0:05:44.08,Default,,0000,0000,0000,,So I'll never forget, it was a Saturday morning.
Dialogue: 0,0:05:44.08,0:05:46.47,Default,,0000,0000,0000,,After all this study, \N– it was a couple of years of study –
Dialogue: 0,0:05:46.47,0:05:47.87,Default,,0000,0000,0000,,I drew a shape.
Dialogue: 0,0:05:47.87,0:05:48.90,Default,,0000,0000,0000,,And I was like,
Dialogue: 0,0:05:48.90,0:05:50.43,Default,,0000,0000,0000,,"Oh my gosh, if this shape is real,
Dialogue: 0,0:05:50.43,0:05:53.27,Default,,0000,0000,0000,,I should be able to take \Ntwo completely different presentations,
Dialogue: 0,0:05:53.27,0:05:55.62,Default,,0000,0000,0000,,and overlay it and it should be true."
Dialogue: 0,0:05:55.62,0:05:56.92,Default,,0000,0000,0000,,So I took the obvious,
Dialogue: 0,0:05:56.92,0:05:59.02,Default,,0000,0000,0000,,I took Martin Luther King's\N"I Have a Dream" speech,
Dialogue: 0,0:05:59.02,0:06:01.94,Default,,0000,0000,0000,,and I took Steve Jobs' \N2007 iPhone launch speech,
Dialogue: 0,0:06:01.94,0:06:04.09,Default,,0000,0000,0000,,I overlaid it over it, and it worked.
Dialogue: 0,0:06:04.09,0:06:07.60,Default,,0000,0000,0000,,I sat in my office, just astounded. \NI actually cried a little,
Dialogue: 0,0:06:07.60,0:06:10.59,Default,,0000,0000,0000,,because I was like,\N"I've been given this gift,"
Dialogue: 0,0:06:10.59,0:06:11.72,Default,,0000,0000,0000,,and here it is,
Dialogue: 0,0:06:11.72,0:06:14.99,Default,,0000,0000,0000,,this is the shape of a great presentation.
Dialogue: 0,0:06:14.99,0:06:19.03,Default,,0000,0000,0000,,Isn't it amazing? \N(Mock sob; laughter) I was crying.
Dialogue: 0,0:06:19.03,0:06:21.58,Default,,0000,0000,0000,,So I want to walk you through it, \N'cause it's actually pretty astounding.
Dialogue: 0,0:06:21.58,0:06:23.90,Default,,0000,0000,0000,,There is a beginning, a middle and an end \Nand I want to walk you through it.
Dialogue: 0,0:06:23.90,0:06:27.75,Default,,0000,0000,0000,,Because the greatest communicators of all times, \N– I went through speeches, everything, –
Dialogue: 0,0:06:27.75,0:06:29.01,Default,,0000,0000,0000,,actually I can overlay the shape,
Dialogue: 0,0:06:29.01,0:06:31.66,Default,,0000,0000,0000,,even the Gettysburg Address\Nfollows the shape.
Dialogue: 0,0:06:31.66,0:06:35.23,Default,,0000,0000,0000,,So the beginning of any presentation, \Nyou need to establish what is.
Dialogue: 0,0:06:35.23,0:06:37.69,Default,,0000,0000,0000,,You know, here's the status quo,\Nhere's what's going on.
Dialogue: 0,0:06:37.69,0:06:40.27,Default,,0000,0000,0000,,And then you need to compare that\Nto what could be.
Dialogue: 0,0:06:40.27,0:06:43.18,Default,,0000,0000,0000,,Now you need to make that gap \Nas big as possible,
Dialogue: 0,0:06:43.18,0:06:47.05,Default,,0000,0000,0000,,because there is this commonplace \Nof the status quo,
Dialogue: 0,0:06:47.05,0:06:49.91,Default,,0000,0000,0000,,and you need to contrast that \Nwith the loftiness of your idea.
Dialogue: 0,0:06:49.91,0:06:52.10,Default,,0000,0000,0000,,So it's like you know, here's the past, \Nhere's the present,
Dialogue: 0,0:06:52.10,0:06:54.28,Default,,0000,0000,0000,,but look at our future.
Dialogue: 0,0:06:54.28,0:06:55.60,Default,,0000,0000,0000,,Here's a problem,
Dialogue: 0,0:06:55.60,0:06:57.40,Default,,0000,0000,0000,,but look at that problem removed.
Dialogue: 0,0:06:57.40,0:06:58.72,Default,,0000,0000,0000,,Here's a roadblock,
Dialogue: 0,0:06:58.72,0:07:00.41,Default,,0000,0000,0000,,let's annihilate the roadblock.
Dialogue: 0,0:07:00.41,0:07:02.50,Default,,0000,0000,0000,,You need to really amplify that gap.
Dialogue: 0,0:07:02.50,0:07:05.35,Default,,0000,0000,0000,,This would be like the inciting incident in a movie.
Dialogue: 0,0:07:05.35,0:07:08.66,Default,,0000,0000,0000,,That's when suddenly the audience \Nhas to contend with what you just put out there
Dialogue: 0,0:07:08.66,0:07:09.82,Default,,0000,0000,0000,,and they have to say "Wow,
Dialogue: 0,0:07:09.82,0:07:12.01,Default,,0000,0000,0000,,do I want to agree with this \Nand align with it or not?"
Dialogue: 0,0:07:12.01,0:07:15.36,Default,,0000,0000,0000,,And in the rest of your presentation\Nshould support that.
Dialogue: 0,0:07:15.36,0:07:17.97,Default,,0000,0000,0000,,So the middle goes back and forth,
Dialogue: 0,0:07:17.97,0:07:21.38,Default,,0000,0000,0000,,it traverses between what is and what could be, \Nwhat is and what could be.
Dialogue: 0,0:07:21.38,0:07:22.78,Default,,0000,0000,0000,,Because what you are trying to do
Dialogue: 0,0:07:22.78,0:07:25.82,Default,,0000,0000,0000,,is make the status quo and the normal unappealing,
Dialogue: 0,0:07:25.82,0:07:30.59,Default,,0000,0000,0000,,and you're wanting to draw them towards \Nwhat could be in the future with your idea adopted.
Dialogue: 0,0:07:30.59,0:07:33.64,Default,,0000,0000,0000,,Now, on your way to change the world, \Npeople are gonna resist,
Dialogue: 0,0:07:33.64,0:07:35.96,Default,,0000,0000,0000,,they are not going to be excited, \Nthey may love the world the way it is.
Dialogue: 0,0:07:35.96,0:07:37.62,Default,,0000,0000,0000,,So you'll encounter resistance.
Dialogue: 0,0:07:37.62,0:07:39.58,Default,,0000,0000,0000,,That's why you have to move back and forth,
Dialogue: 0,0:07:39.58,0:07:41.76,Default,,0000,0000,0000,,that's similar to sailing.
Dialogue: 0,0:07:41.76,0:07:45.17,Default,,0000,0000,0000,,When you're sailing against the wind, \Nand there is wind resistance,
Dialogue: 0,0:07:45.17,0:07:48.52,Default,,0000,0000,0000,,you have to move your boat back and forth, \Nand back and forth.
Dialogue: 0,0:07:48.52,0:07:50.17,Default,,0000,0000,0000,,That's so you can capture the wind.
Dialogue: 0,0:07:50.17,0:07:53.68,Default,,0000,0000,0000,,You have to actually capture the resistance \Ncoming against you when you are sailing.
Dialogue: 0,0:07:53.68,0:07:57.83,Default,,0000,0000,0000,,Now interesting, if you capture the wind just right, \Nand you set your sail just right,
Dialogue: 0,0:07:57.83,0:08:00.15,Default,,0000,0000,0000,,your ship will actually sail faster than the wind itself
Dialogue: 0,0:08:00.15,0:08:01.98,Default,,0000,0000,0000,,– it is a physics phenomenon.
Dialogue: 0,0:08:01.98,0:08:05.54,Default,,0000,0000,0000,,So by planting in there, the way they're gonna resist\Nbetween what is and what can be,
Dialogue: 0,0:08:05.54,0:08:10.52,Default,,0000,0000,0000,,is actually going to draw them towards your idea \Nquicker than should you not do that.
Dialogue: 0,0:08:10.52,0:08:14.09,Default,,0000,0000,0000,,So after you've moved back and forth \Nbetween what is and what could be,
Dialogue: 0,0:08:14.09,0:08:17.85,Default,,0000,0000,0000,,the last turning point is a call-to-action \Nwhich every presentation should have
Dialogue: 0,0:08:17.85,0:08:19.39,Default,,0000,0000,0000,,– but at the very end.
Dialogue: 0,0:08:19.39,0:08:21.31,Default,,0000,0000,0000,,You need to describe the world as a new bliss,
Dialogue: 0,0:08:21.31,0:08:23.77,Default,,0000,0000,0000,,"This is utopia with my idea adopted."
Dialogue: 0,0:08:23.77,0:08:25.20,Default,,0000,0000,0000,,"This is the way the world is going to look,
Dialogue: 0,0:08:25.20,0:08:27.88,Default,,0000,0000,0000,,when we join together and we solve this big problem."
Dialogue: 0,0:08:27.88,0:08:30.22,Default,,0000,0000,0000,,You need to use that as your ending,
Dialogue: 0,0:08:30.22,0:08:33.36,Default,,0000,0000,0000,,in a very poetic and a dramatic way.
Dialogue: 0,0:08:33.36,0:08:36.42,Default,,0000,0000,0000,,So, interestingly, when I was done,\NI was like, "You know what?
Dialogue: 0,0:08:36.42,0:08:39.27,Default,,0000,0000,0000,,I could use this as an analysis tool."
Dialogue: 0,0:08:39.27,0:08:41.42,Default,,0000,0000,0000,,I actually transcribe speeches
Dialogue: 0,0:08:41.42,0:08:43.10,Default,,0000,0000,0000,,and I would actually map out,
Dialogue: 0,0:08:43.10,0:08:44.97,Default,,0000,0000,0000,,how much they map to this tool.
Dialogue: 0,0:08:44.97,0:08:47.01,Default,,0000,0000,0000,,So I want to show you some of that today,
Dialogue: 0,0:08:47.01,0:08:50.04,Default,,0000,0000,0000,,and I want to start with the very two people\Nthat I used when I first did.
Dialogue: 0,0:08:50.06,0:08:53.05,Default,,0000,0000,0000,,Here's Mr. Jobs, completely \Nhas changed the world.
Dialogue: 0,0:08:53.05,0:08:55.95,Default,,0000,0000,0000,,Changed the world of personal computing, \Nhe has changed the music industry,
Dialogue: 0,0:08:55.96,0:08:58.09,Default,,0000,0000,0000,,and now he is on his way to change the device,
Dialogue: 0,0:08:58.09,0:08:59.28,Default,,0000,0000,0000,,the mobile device industry.
Dialogue: 0,0:08:59.28,0:09:00.61,Default,,0000,0000,0000,,So he has definitely changed the world.
Dialogue: 0,0:09:00.61,0:09:04.01,Default,,0000,0000,0000,,And this is the shape of his iPhone launch 2007,
Dialogue: 0,0:09:04.01,0:09:05.18,Default,,0000,0000,0000,,when he launched his iPhone.
Dialogue: 0,0:09:05.18,0:09:08.26,Default,,0000,0000,0000,,It's a ninety-minute-talk and you can see \Nhe starts with what is,
Dialogue: 0,0:09:08.26,0:09:11.68,Default,,0000,0000,0000,,traverses back and forth and ends with what could be.
Dialogue: 0,0:09:11.68,0:09:13.84,Default,,0000,0000,0000,,So I want to zoom in on this:
Dialogue: 0,0:09:13.85,0:09:17.28,Default,,0000,0000,0000,,the white line is him speaking, he's talking.
Dialogue: 0,0:09:17.28,0:09:20.85,Default,,0000,0000,0000,,And the next color line you see popped up there, \Nthat's when he cuts to video.
Dialogue: 0,0:09:20.85,0:09:23.00,Default,,0000,0000,0000,,So he's adding some variety and he cuts to demo.
Dialogue: 0,0:09:23.00,0:09:25.29,Default,,0000,0000,0000,,So it's not just him talking the whole time.
Dialogue: 0,0:09:25.29,0:09:28.35,Default,,0000,0000,0000,,And these lines are representative there.
Dialogue: 0,0:09:28.35,0:09:31.97,Default,,0000,0000,0000,,And then towards the end you'll see a blue line, \Nwhich will be the guest speaker.
Dialogue: 0,0:09:31.97,0:09:34.17,Default,,0000,0000,0000,,So this is where it gets kind of interesting:
Dialogue: 0,0:09:34.17,0:09:37.02,Default,,0000,0000,0000,,every tick mark here is when he made them laugh.
Dialogue: 0,0:09:37.02,0:09:39.43,Default,,0000,0000,0000,,And every tick mark here is when he made them clap.
Dialogue: 0,0:09:39.43,0:09:41.52,Default,,0000,0000,0000,,They are so involved physically,
Dialogue: 0,0:09:41.52,0:09:45.30,Default,,0000,0000,0000,,they are physically reacting to what he is saying, \Nwhich is actually fantastic,
Dialogue: 0,0:09:45.30,0:09:48.48,Default,,0000,0000,0000,,because then now you have the audience \Nin your hand.
Dialogue: 0,0:09:48.48,0:09:51.33,Default,,0000,0000,0000,,So he kicks off what could be,
Dialogue: 0,0:09:51.33,0:09:54.77,Default,,0000,0000,0000,,with "This is a day I've been looking forward to \Nfor two and a half years."
Dialogue: 0,0:09:54.77,0:09:56.28,Default,,0000,0000,0000,,So he is launching a product
Dialogue: 0,0:09:56.28,0:09:58.14,Default,,0000,0000,0000,,that he's known about already for a couple of years.
Dialogue: 0,0:09:58.14,0:09:59.77,Default,,0000,0000,0000,,So this is not a new product to him.
Dialogue: 0,0:09:59.77,0:10:01.77,Default,,0000,0000,0000,,But look at this, he does this other thing:
Dialogue: 0,0:10:01.77,0:10:03.15,Default,,0000,0000,0000,,he marvels.
Dialogue: 0,0:10:03.15,0:10:04.62,Default,,0000,0000,0000,,He marvels at his own product.
Dialogue: 0,0:10:04.62,0:10:07.86,Default,,0000,0000,0000,,He marvels himself \Nmore than the audience laughs or claps.
Dialogue: 0,0:10:07.86,0:10:11.34,Default,,0000,0000,0000,,So he is like, "Isn't this awesome? \NIsn't this beautiful?"
Dialogue: 0,0:10:11.34,0:10:14.88,Default,,0000,0000,0000,,He is modeling for the audience \Nwhat he wants them to feel.
Dialogue: 0,0:10:14.88,0:10:19.42,Default,,0000,0000,0000,,So he is actually doing a job \Nof compelling them to feel a certain way.
Dialogue: 0,0:10:19.42,0:10:21.64,Default,,0000,0000,0000,,So he kicks off with what could be,
Dialogue: 0,0:10:21.64,0:10:26.24,Default,,0000,0000,0000,,with "Every once in a while, a revolutionary product\Ncomes along that changes everything."
Dialogue: 0,0:10:26.24,0:10:28.66,Default,,0000,0000,0000,,So he starts to kick in and\Ntalk about his new product.
Dialogue: 0,0:10:28.66,0:10:31.71,Default,,0000,0000,0000,,Now at the beginning of it, \Nhe actually keeps the phone off.
Dialogue: 0,0:10:31.71,0:10:34.86,Default,,0000,0000,0000,,You'll see that the line is \Npretty wide up until this point,
Dialogue: 0,0:10:34.86,0:10:39.50,Default,,0000,0000,0000,,so he goes off between "Here's this new phone \Nand here's the sucky competitors.
Dialogue: 0,0:10:39.50,0:10:42.44,Default,,0000,0000,0000,,Here's this new phone \Nand here's the sucking competitors."
Dialogue: 0,0:10:42.44,0:10:45.24,Default,,0000,0000,0000,,And then, right about here, he has the star moment
Dialogue: 0,0:10:45.24,0:10:47.32,Default,,0000,0000,0000,,– and that something we'll always remember.
Dialogue: 0,0:10:47.32,0:10:48.85,Default,,0000,0000,0000,,He does, he turns the phone on.
Dialogue: 0,0:10:48.85,0:10:50.66,Default,,0000,0000,0000,,The audience sees scrolling for the first time,
Dialogue: 0,0:10:50.66,0:10:52.40,Default,,0000,0000,0000,,you can hear the oxygen sucked out of the room.
Dialogue: 0,0:10:52.40,0:10:54.37,Default,,0000,0000,0000,,They gasped. You can actually hear it.
Dialogue: 0,0:10:54.37,0:10:56.76,Default,,0000,0000,0000,,So he creates a moment that \Nthey'll always remember.
Dialogue: 0,0:10:56.76,0:10:59.25,Default,,0000,0000,0000,,So if we move along this model, \Nyou can see the blue
Dialogue: 0,0:10:59.25,0:11:01.02,Default,,0000,0000,0000,,– where the external speakers are going in –
Dialogue: 0,0:11:01.02,0:11:03.76,Default,,0000,0000,0000,,and then, over towards the bottom right, \Nthe line breaks.
Dialogue: 0,0:11:03.76,0:11:05.66,Default,,0000,0000,0000,,That's because of his clicker broke.
Dialogue: 0,0:11:05.66,0:11:08.50,Default,,0000,0000,0000,,So what is he doing? He wants to keep \Nthis heightened sense of excitement.
Dialogue: 0,0:11:08.50,0:11:10.21,Default,,0000,0000,0000,,He tells a personal story,
Dialogue: 0,0:11:10.21,0:11:12.28,Default,,0000,0000,0000,,right there, where the technology didn't work.
Dialogue: 0,0:11:12.28,0:11:14.44,Default,,0000,0000,0000,,So he is the master communicator \Nand he turns to story
Dialogue: 0,0:11:14.44,0:11:16.48,Default,,0000,0000,0000,,to keep the audience involved.
Dialogue: 0,0:11:16.48,0:11:19.38,Default,,0000,0000,0000,,So the top right he ends with the new bliss.
Dialogue: 0,0:11:19.38,0:11:20.74,Default,,0000,0000,0000,,He leaves them with the promise
Dialogue: 0,0:11:20.74,0:11:24.21,Default,,0000,0000,0000,,that Apple will continue to build\Nrevolutionary new products.
Dialogue: 0,0:11:24.21,0:11:26.35,Default,,0000,0000,0000,,And he says,
Dialogue: 0,0:11:26.35,0:11:28.86,Default,,0000,0000,0000,,"There's an old Wayne Gretzky quote that I love:
Dialogue: 0,0:11:28.86,0:11:31.41,Default,,0000,0000,0000,,'I skate to where the puck is going to be, \Nnot to where it has been.'
Dialogue: 0,0:11:31.41,0:11:35.36,Default,,0000,0000,0000,,We've always tried to do that at Apple \Nand since the very very beginning, we always will."
Dialogue: 0,0:11:35.36,0:11:37.40,Default,,0000,0000,0000,,So he ends with the new bliss.
Dialogue: 0,0:11:37.40,0:11:39.16,Default,,0000,0000,0000,,So let's look at Mr. King.
Dialogue: 0,0:11:39.16,0:11:41.68,Default,,0000,0000,0000,,He was an amazing visionary, he's a clergyman,
Dialogue: 0,0:11:41.68,0:11:44.46,Default,,0000,0000,0000,,who spent his life working hard for equality.
Dialogue: 0,0:11:44.46,0:11:47.15,Default,,0000,0000,0000,,And this is the shape of the \N"I Have a Dream" speech.
Dialogue: 0,0:11:47.15,0:11:48.38,Default,,0000,0000,0000,,You can see he starts with 'what is',
Dialogue: 0,0:11:48.38,0:11:51.02,Default,,0000,0000,0000,,moves back and forth between \Nwhat is and what could be,
Dialogue: 0,0:11:51.02,0:11:55.59,Default,,0000,0000,0000,,and ends with a very poetic new bliss, \Nwhich is the famous part we all know.
Dialogue: 0,0:11:55.59,0:11:59.40,Default,,0000,0000,0000,,So I'm gonna spread it out a little bit here, \Nstretch it for ya',
Dialogue: 0,0:11:59.40,0:12:01.79,Default,,0000,0000,0000,,and what I'm doing here is\NI put the actual transcript there
Dialogue: 0,0:12:01.79,0:12:04.34,Default,,0000,0000,0000,,along with the text.\NI know you can't read it.
Dialogue: 0,0:12:04.34,0:12:06.75,Default,,0000,0000,0000,,But at the end of every line break, \NI broke the line there,
Dialogue: 0,0:12:06.75,0:12:09.26,Default,,0000,0000,0000,,because he took a breath and he paused.
Dialogue: 0,0:12:09.26,0:12:12.19,Default,,0000,0000,0000,,Now he was a Southern Baptist preacher, \Nmost people haven't heard that,
Dialogue: 0,0:12:12.19,0:12:13.88,Default,,0000,0000,0000,,so he had a real cadence and a rhythm,
Dialogue: 0,0:12:13.88,0:12:15.70,Default,,0000,0000,0000,,that was really new for people there.
Dialogue: 0,0:12:15.70,0:12:18.52,Default,,0000,0000,0000,,So I want to cover up these lines of texts with a bar
Dialogue: 0,0:12:18.52,0:12:22.10,Default,,0000,0000,0000,,'cause I want to use this bar \Nas an information device here.
Dialogue: 0,0:12:22.10,0:12:25.44,Default,,0000,0000,0000,,So let's walk through \Nhow he actually spoke to the people.
Dialogue: 0,0:12:26.30,0:12:28.68,Default,,0000,0000,0000,,The blue bars here are going to be when he used
Dialogue: 0,0:12:28.68,0:12:30.61,Default,,0000,0000,0000,,the actual rhetorical device of repetition.
Dialogue: 0,0:12:30.61,0:12:31.82,Default,,0000,0000,0000,,So he was repeating himself,
Dialogue: 0,0:12:31.82,0:12:34.09,Default,,0000,0000,0000,,he was using the same words and phrases,
Dialogue: 0,0:12:34.09,0:12:36.67,Default,,0000,0000,0000,,so people could remember and recall them.
Dialogue: 0,0:12:36.67,0:12:39.69,Default,,0000,0000,0000,,But then he also used a lot of metaphors\Nand visual words.
Dialogue: 0,0:12:39.69,0:12:42.14,Default,,0000,0000,0000,,This was a way to take really complicated ideas
Dialogue: 0,0:12:42.14,0:12:45.07,Default,,0000,0000,0000,,and make it memorable, and knowledgeable, \Nso people got it.
Dialogue: 0,0:12:45.07,0:12:46.57,Default,,0000,0000,0000,,He actually created very –
Dialogue: 0,0:12:46.57,0:12:49.15,Default,,0000,0000,0000,,almost like scenes with his words to make it –
Dialogue: 0,0:12:49.15,0:12:51.61,Default,,0000,0000,0000,,so they could envision what he was saying.
Dialogue: 0,0:12:51.61,0:12:54.86,Default,,0000,0000,0000,,And then there were also a lot of familiar \Nsongs and scriptures that he used.
Dialogue: 0,0:12:54.87,0:12:56.95,Default,,0000,0000,0000,,This is just the front end of it\Nthat you are seeing.
Dialogue: 0,0:12:56.95,0:13:01.95,Default,,0000,0000,0000,,And then he also made a lot of political references \Nof the promises that were made to the people.
Dialogue: 0,0:13:01.95,0:13:04.67,Default,,0000,0000,0000,,So if we look at the very first end of 'what is',
Dialogue: 0,0:13:04.67,0:13:09.84,Default,,0000,0000,0000,,at the very end of 'what is' was the very first time \Nthat people actually clapped and roared really loud.
Dialogue: 0,0:13:09.84,0:13:11.84,Default,,0000,0000,0000,,So the end of 'what is', what he did is, he said,
Dialogue: 0,0:13:11.84,0:13:14.00,Default,,0000,0000,0000,,"America has given the Negro people a bad check,
Dialogue: 0,0:13:14.00,0:13:16.63,Default,,0000,0000,0000,,a check which has come back\Nmarked insufficient funds."
Dialogue: 0,0:13:16.63,0:13:19.28,Default,,0000,0000,0000,,Well, everyone knows what is like \Nto not have money in your account.
Dialogue: 0,0:13:19.28,0:13:22.53,Default,,0000,0000,0000,,So he used the metaphor \Npeople were very familiar with.
Dialogue: 0,0:13:22.53,0:13:26.83,Default,,0000,0000,0000,,But when they really charged up, \Nthe very first time they really screamed was:
Dialogue: 0,0:13:26.83,0:13:28.89,Default,,0000,0000,0000,,"So we have come to cash this check,
Dialogue: 0,0:13:28.91,0:13:33.82,Default,,0000,0000,0000,,a check that will give us upon demand \Nthe riches of freedom and the security of justice."
Dialogue: 0,0:13:33.82,0:13:35.33,Default,,0000,0000,0000,,That's when they really clapped.
Dialogue: 0,0:13:35.34,0:13:38.36,Default,,0000,0000,0000,,It was when he compared\Nwhat currently is to what could be.
Dialogue: 0,0:13:38.36,0:13:40.93,Default,,0000,0000,0000,,So when we move along \Na little farther in the model,
Dialogue: 0,0:13:40.93,0:13:44.07,Default,,0000,0000,0000,,you'll see it goes back and forth \Nin a more frenzy pace.
Dialogue: 0,0:13:44.07,0:13:46.41,Default,,0000,0000,0000,,And this is when he goes \Nback and forth, and back and forth,
Dialogue: 0,0:13:46.41,0:13:48.60,Default,,0000,0000,0000,,now the audience was in a frenzy.
Dialogue: 0,0:13:48.60,0:13:50.83,Default,,0000,0000,0000,,You know, they were all excited, \Nand so you can actually do this
Dialogue: 0,0:13:50.83,0:13:54.06,Default,,0000,0000,0000,,to keep them in a heightened \Nsense of excitement.
Dialogue: 0,0:13:54.06,0:13:56.55,Default,,0000,0000,0000,,So he says, "I have a dream
Dialogue: 0,0:13:56.55,0:14:01.45,Default,,0000,0000,0000,,that one day this nation will rise up \Nand live out the meaning of its creed.
Dialogue: 0,0:14:01.45,0:14:04.90,Default,,0000,0000,0000,,'We hold these truths to be self-evident, \Nthat all men are created equal.'"
Dialogue: 0,0:14:04.90,0:14:07.99,Default,,0000,0000,0000,,So you can see he uses the little orange text there \Nto remind them of the promise
Dialogue: 0,0:14:07.99,0:14:11.13,Default,,0000,0000,0000,,that the politicians had made to him \Nor that this country had made.
Dialogue: 0,0:14:11.13,0:14:12.85,Default,,0000,0000,0000,,Then he moves back and forth between
Dialogue: 0,0:14:12.85,0:14:16.34,Default,,0000,0000,0000,,"I have a dream that one day, \NI have a dream that one day,
Dialogue: 0,0:14:16.34,0:14:19.67,Default,,0000,0000,0000,,I have a dream that one day", \Nand at the end, it gets really interesting here.
Dialogue: 0,0:14:19.67,0:14:22.39,Default,,0000,0000,0000,,Because he uses, \Nyou can look the four shades of green,
Dialogue: 0,0:14:22.39,0:14:25.17,Default,,0000,0000,0000,,there's a lot of blue there, \Nwhich was a lot of repetition,
Dialogue: 0,0:14:25.17,0:14:27.17,Default,,0000,0000,0000,,he had a heightened sense of repetition.
Dialogue: 0,0:14:27.17,0:14:30.51,Default,,0000,0000,0000,,And the green was a heightened sense \Nof songs and scriptures.
Dialogue: 0,0:14:30.51,0:14:34.91,Default,,0000,0000,0000,,So with the first batch of green was \Nthe actual scripture from the book of Isaiah.
Dialogue: 0,0:14:34.91,0:14:38.16,Default,,0000,0000,0000,,The second batch of green was \N"My Country, 'Tis of Thee."
Dialogue: 0,0:14:38.16,0:14:41.44,Default,,0000,0000,0000,,Now, that's a familiar song \Nthat was specifically very significant
Dialogue: 0,0:14:41.44,0:14:43.27,Default,,0000,0000,0000,,for the black people at the time,
Dialogue: 0,0:14:43.27,0:14:47.44,Default,,0000,0000,0000,,because this song was the song \Nthey chose to change the words to as an outcry,
Dialogue: 0,0:14:47.44,0:14:49.85,Default,,0000,0000,0000,,saying that promises had not been kept.
Dialogue: 0,0:14:49.85,0:14:54.03,Default,,0000,0000,0000,,So the third batch of green was actually \Na stanza from "My Country, 'Tis of Thee."
Dialogue: 0,0:14:54.03,0:14:56.78,Default,,0000,0000,0000,,And then the fourth was a Negro spiritual.
Dialogue: 0,0:14:56.78,0:14:59.96,Default,,0000,0000,0000,,"Free at last! Free at last! \NThank God Almighty, I'm free at last!"
Dialogue: 0,0:14:59.96,0:15:04.66,Default,,0000,0000,0000,,So what he did is he actually reached inside \Nof the hearts of the audience.
Dialogue: 0,0:15:04.66,0:15:06.71,Default,,0000,0000,0000,,He pulled from scriptures what is important.
Dialogue: 0,0:15:06.71,0:15:08.82,Default,,0000,0000,0000,,He pulled from songs that they'd sung together,
Dialogue: 0,0:15:08.82,0:15:12.08,Default,,0000,0000,0000,,as an outcry against this outrage \Nand he used those as a device
Dialogue: 0,0:15:12.08,0:15:14.07,Default,,0000,0000,0000,,to connect and resonate with the audience.
Dialogue: 0,0:15:14.07,0:15:16.59,Default,,0000,0000,0000,,Ending, painting a picture of this new bliss,
Dialogue: 0,0:15:16.59,0:15:21.20,Default,,0000,0000,0000,,using the very things inside of them \Nthat they already held as sacred.
Dialogue: 0,0:15:21.20,0:15:24.28,Default,,0000,0000,0000,,So he was a great man.\NHe had a big, big dream.
Dialogue: 0,0:15:24.28,0:15:26.99,Default,,0000,0000,0000,,There's a lot of people here,\Nyou guys have really big dreams. (Laughter)
Dialogue: 0,0:15:26.99,0:15:28.62,Default,,0000,0000,0000,,There're really big ideas inside of you
Dialogue: 0,0:15:28.62,0:15:31.21,Default,,0000,0000,0000,,that you need to get out.\NBut you know what?
Dialogue: 0,0:15:31.21,0:15:35.10,Default,,0000,0000,0000,,We encounter hardships. It's not easy \Nto change the world, it's a big job.
Dialogue: 0,0:15:35.10,0:15:36.84,Default,,0000,0000,0000,,And you know he was –
Dialogue: 0,0:15:36.84,0:15:38.76,Default,,0000,0000,0000,,his house was bombed,\Nhe was stabbed with a letter opener,
Dialogue: 0,0:15:38.76,0:15:40.54,Default,,0000,0000,0000,,ultimately, he lost his life,
Dialogue: 0,0:15:40.54,0:15:42.65,Default,,0000,0000,0000,,you know, for what he cared about.
Dialogue: 0,0:15:42.65,0:15:47.13,Default,,0000,0000,0000,,But you know a lot of us aren't gonna be required \Nto pay that kind of sacrifice,
Dialogue: 0,0:15:47.13,0:15:49.69,Default,,0000,0000,0000,,but what happens is that it basically
Dialogue: 0,0:15:49.69,0:15:53.14,Default,,0000,0000,0000,,is a little bit like that basic story structure. \NLife can be like that.
Dialogue: 0,0:15:53.14,0:15:55.30,Default,,0000,0000,0000,,You know you guys are all likable people,
Dialogue: 0,0:15:55.30,0:15:57.82,Default,,0000,0000,0000,,you have a desire, you encounter roadblocks,
Dialogue: 0,0:15:57.82,0:15:59.92,Default,,0000,0000,0000,,and we stop there.
Dialogue: 0,0:15:59.92,0:16:02.06,Default,,0000,0000,0000,,We're just like, you know, \N"I had this idea,
Dialogue: 0,0:16:02.06,0:16:03.84,Default,,0000,0000,0000,,but I'm not gonna put it out there.
Dialogue: 0,0:16:03.84,0:16:05.02,Default,,0000,0000,0000,,It's been rejected."
Dialogue: 0,0:16:05.02,0:16:09.10,Default,,0000,0000,0000,,You know – we self-sabotage our own ideas,
Dialogue: 0,0:16:09.10,0:16:12.10,Default,,0000,0000,0000,,we just butt up against the roadblocks, \Nand butt up against the roadblocks
Dialogue: 0,0:16:12.10,0:16:14.80,Default,,0000,0000,0000,,instead of choosing \Nto let the struggle transform us
Dialogue: 0,0:16:14.80,0:16:18.71,Default,,0000,0000,0000,,and choosing to go ahead \Nand have a dream and make it real.
Dialogue: 0,0:16:18.71,0:16:20.65,Default,,0000,0000,0000,,And you know, if anyone,
Dialogue: 0,0:16:20.65,0:16:22.74,Default,,0000,0000,0000,,if I can do this, anybody can do this.
Dialogue: 0,0:16:22.74,0:16:26.62,Default,,0000,0000,0000,,I was raised in an economically \Nand emotionally starved environment.
Dialogue: 0,0:16:26.62,0:16:30.40,Default,,0000,0000,0000,,First time I got to go to a camp \Nwith my sister I was abused,
Dialogue: 0,0:16:30.40,0:16:33.81,Default,,0000,0000,0000,,wasn't the first time I was abused, \Nthough, it was just the most aggressive.
Dialogue: 0,0:16:33.81,0:16:37.22,Default,,0000,0000,0000,,And my mom and dad \N– they married each other three times,
Dialogue: 0,0:16:37.22,0:16:40.70,Default,,0000,0000,0000,,yeah, that was tumultuous \Nand when they weren't fighting
Dialogue: 0,0:16:40.70,0:16:43.28,Default,,0000,0000,0000,,they were helping sober up some \Nalcoholic that was living with us
Dialogue: 0,0:16:43.28,0:16:45.18,Default,,0000,0000,0000,,because they were both sober alcoholics.
Dialogue: 0,0:16:45.18,0:16:48.09,Default,,0000,0000,0000,,So my mom abandoned us \Nwhen I was sixteen years old.
Dialogue: 0,0:16:48.09,0:16:51.47,Default,,0000,0000,0000,,And I took on a role of caretaker \Nof my home and of my siblings.
Dialogue: 0,0:16:51.47,0:16:54.85,Default,,0000,0000,0000,,And I married. I met a man.
Dialogue: 0,0:16:54.85,0:16:57.22,Default,,0000,0000,0000,,Fell in love. I went to a year of college.
Dialogue: 0,0:16:57.22,0:16:59.59,Default,,0000,0000,0000,,I did what every single \Nbright young girl should do,
Dialogue: 0,0:16:59.59,0:17:01.97,Default,,0000,0000,0000,,it's I got married when \NI was eighteen years old.
Dialogue: 0,0:17:01.97,0:17:03.54,Default,,0000,0000,0000,,And you know what?
Dialogue: 0,0:17:03.54,0:17:07.59,Default,,0000,0000,0000,,I knew, I knew, \Nthat I was born for more than this.
Dialogue: 0,0:17:07.59,0:17:10.98,Default,,0000,0000,0000,,And right at the point in the story\Nof my life I had a choice.
Dialogue: 0,0:17:10.98,0:17:13.72,Default,,0000,0000,0000,,I could let all these things push me down
Dialogue: 0,0:17:13.72,0:17:16.34,Default,,0000,0000,0000,,and I could let all my ideas die inside of me.
Dialogue: 0,0:17:16.34,0:17:18.36,Default,,0000,0000,0000,,I could just say, you know,\Nlife is too hard to change the world.
Dialogue: 0,0:17:18.36,0:17:19.90,Default,,0000,0000,0000,,It's just too tough.
Dialogue: 0,0:17:19.90,0:17:23.01,Default,,0000,0000,0000,,But I chose a different story for my life.
Dialogue: 0,0:17:23.01,0:17:27.09,Default,,0000,0000,0000,,Don't you know it? (Laughter)
Dialogue: 0,0:17:27.09,0:17:31.56,Default,,0000,0000,0000,,And so I feel like there's people in this room, \Nyou got these little Suavitos baking spices
Dialogue: 0,0:17:31.56,0:17:33.91,Default,,0000,0000,0000,,and you're just like, \N"You know, It's not that big a deal."
Dialogue: 0,0:17:33.91,0:17:36.53,Default,,0000,0000,0000,,"It's really not the whole world I can change."
Dialogue: 0,0:17:36.53,0:17:38.04,Default,,0000,0000,0000,,But you know you can change your world.
Dialogue: 0,0:17:38.04,0:17:40.23,Default,,0000,0000,0000,,You can change your life. You can change
Dialogue: 0,0:17:40.23,0:17:41.84,Default,,0000,0000,0000,,the world that you have control on,
Dialogue: 0,0:17:41.84,0:17:43.60,Default,,0000,0000,0000,,you can change your sphere.
Dialogue: 0,0:17:43.60,0:17:45.75,Default,,0000,0000,0000,,I want to encourage you to do that.
Dialogue: 0,0:17:45.75,0:17:47.44,Default,,0000,0000,0000,,Because you know what?
Dialogue: 0,0:17:47.44,0:17:50.78,Default,,0000,0000,0000,,The future isn't a place that we're going to go.
Dialogue: 0,0:17:50.78,0:17:54.03,Default,,0000,0000,0000,,It's a place that you get to create.
Dialogue: 0,0:17:54.03,0:17:56.09,Default,,0000,0000,0000,,I want to thank you. (Applause)
Dialogue: 0,0:17:56.09,0:17:59.43,Default,,0000,0000,0000,,Bless you. God bless you. Thank you.