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It's really really great to be here.

2
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You have the power to change the world.

3
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I’m not saying that to be cliché,

4
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you really have the power to change the world.

5
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Deep inside of you, every single one of you

6
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has the most powerful device known to man.

7
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And that's an idea.

8
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So a single idea, from the human mind,

9
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it could start the ground swell,

10
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it could be a flash point for a movement,

11
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and it can actually rewrite our future.

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But an idea is powerless,

13
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if it stays inside of you.

14
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If you never pull that idea out 
for others to contend with,

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it will die with you.

16
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Now maybe some of you guys 
are trying to convey your idea,

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and it wasn't adopted, it was rejected

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and some other mediocre 
or average idea was adopted.

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And the only difference between those two 
is in the way it was communicated.

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Because if you communicate an idea 
in a way that resonates,

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change will happen, 
and you can change the world.

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In my family, we collect these vintage European posters.

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Every time we go to Maui, we go to the dealer there,

24
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and he turns these great big posters.

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I love them. They all have one idea,

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and one really clear visual that conveys the idea.

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They are about the size of a mattress. 
They are really big,

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they're not as thick as a mattress, 
but they are big.

29
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And the guy will tell the stories 
as he turns the pages.

30
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And there was one time 
I was flanked by my two kids,

31
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and he turns the page 
and this poster is underneath,

32
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and right when I leaned forward and say,

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"Oh my god, I love this poster,"

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both of my kids jumped back and they are like 
"Oh my god, mom, it's you."

35
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And this is the poster. (Laughter)

36
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See I'm like "Fire it up!"

37
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The thing I loved about 
this poster was the irony.

38
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Here's this chick all fired up, 
headed into battle,

39
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– as the standard there, –

40
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and she's holding these little 
Suavitos baking spices,

41
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like something so seemingly insignificant,

42
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though she's willing to risk, you know,

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life and limb to promote this thing.

44
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So if you are to swap out, swap out
those little Suavitos baking spices

45
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with a presentation.

46
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Yeah, it's me, pretty fired up.

47
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I was fired up about presentations 
back when it wasn't cool

48
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to be fired up about presentations.

49
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I really think they have the power 
to change the world

50
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when you communicate effectively through them.

51
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And changing the world is hard.

52
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It won't happen with just one person 
with one single idea.

53
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That idea has got to spread,
or it won't be effective.

54
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So it has to come out of you

55
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and out into the open for people to see.

56
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And the way that ideas are conveyed 
the most effectively is through story.

57
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You know, for thousands of years, 
illiterate generations

58
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would pass on their values and their culture 
from generation to generation,

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and they would stay intact.

60
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So there's something kind of magical 
about a story structure

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that makes it so that when it's assembled,

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it can be ingested and then recalled

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by the person who's receiving it.

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So basically a story, 
you get a physical reaction,

65
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your heart can race,
your eyes can dilate,

66
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you could talk about,
"Oh I got a chill down my spine"

67
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or, "I could feel it in the pit of my stomach".

68
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We actually physically react 
when someone is telling us a story.

69
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So even though the stage is the same, 
a story can be told,

70
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but once a presentation is told, 
it completely flatlines.

71
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And I wanted to figure out why.

72
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Why is it that we physically sit 
with wrapped attention during a story,

73
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but it just dies for a presentation.

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So I wanted to figure out, how do you
incorporate story into presentations.

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So we've had thousands of presentations

76
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back at the shop – hundreds of thousands 
of presentations actually,

77
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so I knew the contexts 
of a really bad presentation.

78
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I decided to study cinema, and literature,

79
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and really dig in and figure out 
what was going on

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and why it was broken.

81
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So, I want to show you some of the findings

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that led up to what I think of –
I've uncovered as a presentation form.

83
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So it was obvious to start with Aristotle,

84
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he had a three act structure, 
a beginning, a middle and an end,

85
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studied poetics and rhetoric,

86
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and a lot of presentations don't even 
have that in its most simple form.

87
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And then when I moved on
to studying hero archetypes

88
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I thought, "OK, the presenter is the hero,

89
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they are up on the stage,
they're the star of the show."

90
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It's really easy to feel that way, as the presenter,
that you are the star of the show.

91
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I realized right away,
that that's really broken.

92
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Because I have an idea,
I can put it out there,

93
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but if you guys don't grab that idea 
and hold it as dear,

94
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the idea goes nowhere 
and the world is never changed.

95
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So in reality, the presenter isn't the hero,

96
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the audience is the hero of our idea.

97
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So if you look at Joseph Campbell's 
Hero's Journey,

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just in the front part, there was some 
really interesting insights there.

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So there is this likable hero 
in an ordinary world,

100
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and they get this call to adventure.

101
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So the world is kind of 
brought out of balance.

102
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And at first they're resistant,

103
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they're like "I don't know if 
I want to jump into this"

104
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and then a mentor comes along

105
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and helps them move 
from their ordinary world

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into a special world.

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And that's the role of the presenter.

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It's to be the mentor. 
You are not Luke Skywalker, you're Yoda.

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You're the one that actually 
helps the audience

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move from one thing and 
into your new special idea,

111
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and that's the power of story.

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So in its most simple structure, 
it's a three part structure of the story.

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You have a likable hero, who has a desire,

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they encounter a roadblock, and ultimately

115
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they emerge, transform, 
and that's the basic structure.

116
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But it wasn't until I came across 
a Gustav Freytag's pyramid

117
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– he drew this shape in 1863.

118
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Now he was a German dramatist,

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– he was a German dramatist –

120
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and he believed there is a five act structure,

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which has an exposition, a rising action, 
a climax, a falling action and a denouement,

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which is the unraveling or 
the resolution of the story.

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I love this shape. So we talk about shapes.

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Story has an arc, well an arc is a shape.

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We talk about classical music, 
having a shapeliness to it.

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So I thought, hey, if presentations had a shape, 
what would that shape be?

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And how did the greatest communicators 
use that shape

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or do they use a shape?

129
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So I'll never forget, it was a Saturday morning.

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After all this study, 
– it was a couple of years of study –

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I drew a shape.

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And I was like,

133
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"Oh my gosh, if this shape is real,

134
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I should be able to take 
two completely different presentations,

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and overlay it and it should be true."

136
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So I took the obvious,

137
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I took Martin Luther King's
"I Have a Dream" speech,

138
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and I took Steve Jobs' 
2007 iPhone launch speech,

139
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I overlaid it over it, and it worked.

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I sat in my office, just astounded. 
I actually cried a little,

141
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because I was like,
"I've been given this gift,"

142
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and here it is,

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this is the shape of a great presentation.

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Isn't it amazing? 
(Mock sob; laughter) I was crying.

145
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So I want to walk you through it, 
'cause it's actually pretty astounding.

146
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There is a beginning, a middle and an end 
and I want to walk you through it.

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Because the greatest communicators of all times, 
– I went through speeches, everything, –

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actually I can overlay the shape,

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even the Gettysburg Address
follows the shape.

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So the beginning of any presentation, 
you need to establish what is.

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You know, here's the status quo,
here's what's going on.

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And then you need to compare that
to what could be.

153
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Now you need to make that gap 
as big as possible,

154
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because there is this commonplace 
of the status quo,

155
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and you need to contrast that 
with the loftiness of your idea.

156
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So it's like you know, here's the past, 
here's the present,

157
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but look at our future.

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Here's a problem,

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but look at that problem removed.

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Here's a roadblock,

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let's annihilate the roadblock.

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You need to really amplify that gap.

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This would be like the inciting incident in a movie.

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That's when suddenly the audience 
has to contend with what you just put out there

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and they have to say "Wow,

166
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do I want to agree with this 
and align with it or not?"

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And in the rest of your presentation
should support that.

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So the middle goes back and forth,

169
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it traverses between what is and what could be, 
what is and what could be.

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Because what you are trying to do

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is make the status quo and the normal unappealing,

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and you're wanting to draw them towards 
what could be in the future with your idea adopted.

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Now, on your way to change the world, 
people are gonna resist,

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they are not going to be excited, 
they may love the world the way it is.

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So you'll encounter resistance.

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That's why you have to move back and forth,

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that's similar to sailing.

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When you're sailing against the wind, 
and there is wind resistance,

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you have to move your boat back and forth, 
and back and forth.

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That's so you can capture the wind.

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You have to actually capture the resistance 
coming against you when you are sailing.

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Now interesting, if you capture the wind just right, 
and you set your sail just right,

183
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your ship will actually sail faster than the wind itself

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– it is a physics phenomenon.

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So by planting in there, the way they're gonna resist
between what is and what can be,

186
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is actually going to draw them towards your idea 
quicker than should you not do that.

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So after you've moved back and forth 
between what is and what could be,

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the last turning point is a call-to-action 
which every presentation should have

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– but at the very end.

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You need to describe the world as a new bliss,

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"This is utopia with my idea adopted."

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"This is the way the world is going to look,

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when we join together and we solve this big problem."

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You need to use that as your ending,

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in a very poetic and a dramatic way.

196
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So, interestingly, when I was done,
I was like, "You know what?

197
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I could use this as an analysis tool."

198
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I actually transcribe speeches

199
00:08:41,423 --> 00:08:43,097
and I would actually map out,

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how much they map to this tool.

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So I want to show you some of that today,

202
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and I want to start with the very two people
that I used when I first did.

203
00:08:50,064 --> 00:08:53,053
Here's Mr. Jobs, completely 
has changed the world.

204
00:08:53,053 --> 00:08:55,948
Changed the world of personal computing, 
he has changed the music industry,

205
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and now he is on his way to change the device,

206
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the mobile device industry.

207
00:08:59,283 --> 00:09:00,613
So he has definitely changed the world.

208
00:09:00,613 --> 00:09:04,014
And this is the shape of his iPhone launch 2007,

209
00:09:04,014 --> 00:09:05,179
when he launched his iPhone.

210
00:09:05,179 --> 00:09:08,260
It's a ninety-minute-talk and you can see 
he starts with what is,

211
00:09:08,260 --> 00:09:11,680
traverses back and forth and ends with what could be.

212
00:09:11,680 --> 00:09:13,838
So I want to zoom in on this:

213
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the white line is him speaking, he's talking.

214
00:09:17,281 --> 00:09:20,853
And the next color line you see popped up there, 
that's when he cuts to video.

215
00:09:20,853 --> 00:09:23,003
So he's adding some variety and he cuts to demo.

216
00:09:23,003 --> 00:09:25,293
So it's not just him talking the whole time.

217
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And these lines are representative there.

218
00:09:28,349 --> 00:09:31,966
And then towards the end you'll see a blue line, 
which will be the guest speaker.

219
00:09:31,966 --> 00:09:34,166
So this is where it gets kind of interesting:

220
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every tick mark here is when he made them laugh.

221
00:09:37,015 --> 00:09:39,433
And every tick mark here is when he made them clap.

222
00:09:39,433 --> 00:09:41,523
They are so involved physically,

223
00:09:41,523 --> 00:09:45,303
they are physically reacting to what he is saying, 
which is actually fantastic,

224
00:09:45,303 --> 00:09:48,483
because then now you have the audience 
in your hand.

225
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So he kicks off what could be,

226
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with "This is a day I've been looking forward to 
for two and a half years."

227
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So he is launching a product

228
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that he's known about already for a couple of years.

229
00:09:58,143 --> 00:09:59,773
So this is not a new product to him.

230
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But look at this, he does this other thing:

231
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he marvels.

232
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He marvels at his own product.

233
00:10:04,615 --> 00:10:07,856
He marvels himself 
more than the audience laughs or claps.

234
00:10:07,856 --> 00:10:11,343
So he is like, "Isn't this awesome? 
Isn't this beautiful?"

235
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He is modeling for the audience 
what he wants them to feel.

236
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So he is actually doing a job 
of compelling them to feel a certain way.

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So he kicks off with what could be,

238
00:10:21,643 --> 00:10:26,243
with "Every once in a while, a revolutionary product
comes along that changes everything."

239
00:10:26,243 --> 00:10:28,663
So he starts to kick in and
talk about his new product.

240
00:10:28,663 --> 00:10:31,713
Now at the beginning of it, 
he actually keeps the phone off.

241
00:10:31,713 --> 00:10:34,863
You'll see that the line is 
pretty wide up until this point,

242
00:10:34,863 --> 00:10:39,503
so he goes off between "Here's this new phone 
and here's the sucky competitors.

243
00:10:39,503 --> 00:10:42,443
Here's this new phone 
and here's the sucking competitors."

244
00:10:42,443 --> 00:10:45,236
And then, right about here, he has the star moment

245
00:10:45,236 --> 00:10:47,325
– and that something we'll always remember.

246
00:10:47,325 --> 00:10:48,846
He does, he turns the phone on.

247
00:10:48,846 --> 00:10:50,655
The audience sees scrolling for the first time,

248
00:10:50,655 --> 00:10:52,405
you can hear the oxygen sucked out of the room.

249
00:10:52,405 --> 00:10:54,373
They gasped. You can actually hear it.

250
00:10:54,373 --> 00:10:56,763
So he creates a moment that 
they'll always remember.

251
00:10:56,763 --> 00:10:59,247
So if we move along this model, 
you can see the blue

252
00:10:59,247 --> 00:11:01,015
– where the external speakers are going in –

253
00:11:01,015 --> 00:11:03,755
and then, over towards the bottom right, 
the line breaks.

254
00:11:03,755 --> 00:11:05,663
That's because of his clicker broke.

255
00:11:05,663 --> 00:11:08,505
So what is he doing? He wants to keep 
this heightened sense of excitement.

256
00:11:08,505 --> 00:11:10,213
He tells a personal story,

257
00:11:10,213 --> 00:11:12,283
right there, where the technology didn't work.

258
00:11:12,283 --> 00:11:14,435
So he is the master communicator 
and he turns to story

259
00:11:14,435 --> 00:11:16,479
to keep the audience involved.

260
00:11:16,479 --> 00:11:19,383
So the top right he ends with the new bliss.

261
00:11:19,383 --> 00:11:20,744
He leaves them with the promise

262
00:11:20,744 --> 00:11:24,213
that Apple will continue to build
revolutionary new products.

263
00:11:24,213 --> 00:11:26,353
And he says,

264
00:11:26,353 --> 00:11:28,863
"There's an old Wayne Gretzky quote that I love:

265
00:11:28,863 --> 00:11:31,413
'I skate to where the puck is going to be, 
not to where it has been.'

266
00:11:31,413 --> 00:11:35,362
We've always tried to do that at Apple 
and since the very very beginning, we always will."

267
00:11:35,362 --> 00:11:37,395
So he ends with the new bliss.

268
00:11:37,395 --> 00:11:39,163
So let's look at Mr. King.

269
00:11:39,163 --> 00:11:41,683
He was an amazing visionary, he's a clergyman,

270
00:11:41,683 --> 00:11:44,463
who spent his life working hard for equality.

271
00:11:44,463 --> 00:11:47,153
And this is the shape of the 
"I Have a Dream" speech.

272
00:11:47,153 --> 00:11:48,383
You can see he starts with 'what is',

273
00:11:48,383 --> 00:11:51,018
moves back and forth between 
what is and what could be,

274
00:11:51,018 --> 00:11:55,593
and ends with a very poetic new bliss, 
which is the famous part we all know.

275
00:11:55,593 --> 00:11:59,395
So I'm gonna spread it out a little bit here, 
stretch it for ya',

276
00:11:59,395 --> 00:12:01,794
and what I'm doing here is
I put the actual transcript there

277
00:12:01,794 --> 00:12:04,342
along with the text.
I know you can't read it.

278
00:12:04,342 --> 00:12:06,751
But at the end of every line break, 
I broke the line there,

279
00:12:06,751 --> 00:12:09,256
because he took a breath and he paused.

280
00:12:09,256 --> 00:12:12,193
Now he was a Southern Baptist preacher, 
most people haven't heard that,

281
00:12:12,193 --> 00:12:13,882
so he had a real cadence and a rhythm,

282
00:12:13,882 --> 00:12:15,695
that was really new for people there.

283
00:12:15,695 --> 00:12:18,523
So I want to cover up these lines of texts with a bar

284
00:12:18,523 --> 00:12:22,103
'cause I want to use this bar 
as an information device here.

285
00:12:22,103 --> 00:12:25,443
So let's walk through 
how he actually spoke to the people.

286
00:12:26,303 --> 00:12:28,675
The blue bars here are going to be when he used

287
00:12:28,675 --> 00:12:30,608
the actual rhetorical device of repetition.

288
00:12:30,608 --> 00:12:31,818
So he was repeating himself,

289
00:12:31,818 --> 00:12:34,093
he was using the same words and phrases,

290
00:12:34,093 --> 00:12:36,673
so people could remember and recall them.

291
00:12:36,673 --> 00:12:39,693
But then he also used a lot of metaphors
and visual words.

292
00:12:39,693 --> 00:12:42,138
This was a way to take really complicated ideas

293
00:12:42,138 --> 00:12:45,069
and make it memorable, and knowledgeable, 
so people got it.

294
00:12:45,069 --> 00:12:46,571
He actually created very –

295
00:12:46,571 --> 00:12:49,148
almost like scenes with his words to make it –

296
00:12:49,148 --> 00:12:51,606
so they could envision what he was saying.

297
00:12:51,606 --> 00:12:54,863
And then there were also a lot of familiar 
songs and scriptures that he used.

298
00:12:54,872 --> 00:12:56,953
This is just the front end of it
that you are seeing.

299
00:12:56,953 --> 00:13:01,953
And then he also made a lot of political references 
of the promises that were made to the people.

300
00:13:01,953 --> 00:13:04,673
So if we look at the very first end of 'what is',

301
00:13:04,673 --> 00:13:09,843
at the very end of 'what is' was the very first time 
that people actually clapped and roared really loud.

302
00:13:09,843 --> 00:13:11,838
So the end of 'what is', what he did is, he said,

303
00:13:11,838 --> 00:13:14,005
"America has given the Negro people a bad check,

304
00:13:14,005 --> 00:13:16,633
a check which has come back
marked insufficient funds."

305
00:13:16,633 --> 00:13:19,283
Well, everyone knows what is like 
to not have money in your account.

306
00:13:19,283 --> 00:13:22,533
So he used the metaphor 
people were very familiar with.

307
00:13:22,533 --> 00:13:26,833
But when they really charged up, 
the very first time they really screamed was:

308
00:13:26,833 --> 00:13:28,893
"So we have come to cash this check,

309
00:13:28,907 --> 00:13:33,823
a check that will give us upon demand 
the riches of freedom and the security of justice."

310
00:13:33,823 --> 00:13:35,328
That's when they really clapped.

311
00:13:35,336 --> 00:13:38,363
It was when he compared
what currently is to what could be.

312
00:13:38,363 --> 00:13:40,930
So when we move along 
a little farther in the model,

313
00:13:40,930 --> 00:13:44,070
you'll see it goes back and forth 
in a more frenzy pace.

314
00:13:44,070 --> 00:13:46,412
And this is when he goes 
back and forth, and back and forth,

315
00:13:46,412 --> 00:13:48,603
now the audience was in a frenzy.

316
00:13:48,603 --> 00:13:50,832
You know, they were all excited, 
and so you can actually do this

317
00:13:50,832 --> 00:13:54,061
to keep them in a heightened 
sense of excitement.

318
00:13:54,061 --> 00:13:56,553
So he says, "I have a dream

319
00:13:56,553 --> 00:14:01,453
that one day this nation will rise up 
and live out the meaning of its creed.

320
00:14:01,453 --> 00:14:04,900
'We hold these truths to be self-evident, 
that all men are created equal.'"

321
00:14:04,900 --> 00:14:07,991
So you can see he uses the little orange text there 
to remind them of the promise

322
00:14:07,991 --> 00:14:11,133
that the politicians had made to him 
or that this country had made.

323
00:14:11,133 --> 00:14:12,847
Then he moves back and forth between

324
00:14:12,847 --> 00:14:16,344
"I have a dream that one day, 
I have a dream that one day,

325
00:14:16,344 --> 00:14:19,673
I have a dream that one day", 
and at the end, it gets really interesting here.

326
00:14:19,673 --> 00:14:22,393
Because he uses, 
you can look the four shades of green,

327
00:14:22,393 --> 00:14:25,173
there's a lot of blue there, 
which was a lot of repetition,

328
00:14:25,173 --> 00:14:27,173
he had a heightened sense of repetition.

329
00:14:27,173 --> 00:14:30,513
And the green was a heightened sense 
of songs and scriptures.

330
00:14:30,513 --> 00:14:34,913
So with the first batch of green was 
the actual scripture from the book of Isaiah.

331
00:14:34,913 --> 00:14:38,163
The second batch of green was 
"My Country, 'Tis of Thee."

332
00:14:38,163 --> 00:14:41,441
Now, that's a familiar song 
that was specifically very significant

333
00:14:41,441 --> 00:14:43,270
for the black people at the time,

334
00:14:43,270 --> 00:14:47,443
because this song was the song 
they chose to change the words to as an outcry,

335
00:14:47,443 --> 00:14:49,853
saying that promises had not been kept.

336
00:14:49,853 --> 00:14:54,033
So the third batch of green was actually 
a stanza from "My Country, 'Tis of Thee."

337
00:14:54,033 --> 00:14:56,783
And then the fourth was a Negro spiritual.

338
00:14:56,783 --> 00:14:59,963
"Free at last! Free at last! 
Thank God Almighty, I'm free at last!"

339
00:14:59,963 --> 00:15:04,663
So what he did is he actually reached inside 
of the hearts of the audience.

340
00:15:04,663 --> 00:15:06,712
He pulled from scriptures what is important.

341
00:15:06,712 --> 00:15:08,824
He pulled from songs that they'd sung together,

342
00:15:08,824 --> 00:15:12,076
as an outcry against this outrage 
and he used those as a device

343
00:15:12,076 --> 00:15:14,073
to connect and resonate with the audience.

344
00:15:14,073 --> 00:15:16,592
Ending, painting a picture of this new bliss,

345
00:15:16,592 --> 00:15:21,203
using the very things inside of them 
that they already held as sacred.

346
00:15:21,203 --> 00:15:24,283
So he was a great man.
He had a big, big dream.

347
00:15:24,283 --> 00:15:26,993
There's a lot of people here,
you guys have really big dreams. (Laughter)

348
00:15:26,993 --> 00:15:28,618
There're really big ideas inside of you

349
00:15:28,618 --> 00:15:31,210
that you need to get out.
But you know what?

350
00:15:31,210 --> 00:15:35,103
We encounter hardships. It's not easy 
to change the world, it's a big job.

351
00:15:35,103 --> 00:15:36,842
And you know he was –

352
00:15:36,842 --> 00:15:38,760
his house was bombed,
he was stabbed with a letter opener,

353
00:15:38,760 --> 00:15:40,543
ultimately, he lost his life,

354
00:15:40,543 --> 00:15:42,649
you know, for what he cared about.

355
00:15:42,654 --> 00:15:47,133
But you know a lot of us aren't gonna be required 
to pay that kind of sacrifice,

356
00:15:47,133 --> 00:15:49,694
but what happens is that it basically

357
00:15:49,694 --> 00:15:53,144
is a little bit like that basic story structure. 
Life can be like that.

358
00:15:53,144 --> 00:15:55,297
You know you guys are all likable people,

359
00:15:55,297 --> 00:15:57,822
you have a desire, you encounter roadblocks,

360
00:15:57,822 --> 00:15:59,923
and we stop there.

361
00:15:59,923 --> 00:16:02,057
We're just like, you know, 
"I had this idea,

362
00:16:02,057 --> 00:16:03,839
but I'm not gonna put it out there.

363
00:16:03,839 --> 00:16:05,023
It's been rejected."

364
00:16:05,023 --> 00:16:09,103
You know – we self-sabotage our own ideas,

365
00:16:09,103 --> 00:16:12,096
we just butt up against the roadblocks, 
and butt up against the roadblocks

366
00:16:12,096 --> 00:16:14,796
instead of choosing 
to let the struggle transform us

367
00:16:14,796 --> 00:16:18,708
and choosing to go ahead 
and have a dream and make it real.

368
00:16:18,708 --> 00:16:20,652
And you know, if anyone,

369
00:16:20,652 --> 00:16:22,744
if I can do this, anybody can do this.

370
00:16:22,744 --> 00:16:26,623
I was raised in an economically 
and emotionally starved environment.

371
00:16:26,623 --> 00:16:30,403
First time I got to go to a camp 
with my sister I was abused,

372
00:16:30,403 --> 00:16:33,813
wasn't the first time I was abused, 
though, it was just the most aggressive.

373
00:16:33,813 --> 00:16:37,224
And my mom and dad 
– they married each other three times,

374
00:16:37,224 --> 00:16:40,695
yeah, that was tumultuous 
and when they weren't fighting

375
00:16:40,695 --> 00:16:43,278
they were helping sober up some 
alcoholic that was living with us

376
00:16:43,278 --> 00:16:45,183
because they were both sober alcoholics.

377
00:16:45,183 --> 00:16:48,093
So my mom abandoned us 
when I was sixteen years old.

378
00:16:48,093 --> 00:16:51,473
And I took on a role of caretaker 
of my home and of my siblings.

379
00:16:51,473 --> 00:16:54,853
And I married. I met a man.

380
00:16:54,853 --> 00:16:57,223
Fell in love. I went to a year of college.

381
00:16:57,223 --> 00:16:59,593
I did what every single 
bright young girl should do,

382
00:16:59,593 --> 00:17:01,973
it's I got married when 
I was eighteen years old.

383
00:17:01,973 --> 00:17:03,541
And you know what?

384
00:17:03,541 --> 00:17:07,592
I knew, I knew, 
that I was born for more than this.

385
00:17:07,592 --> 00:17:10,983
And right at the point in the story
of my life I had a choice.

386
00:17:10,983 --> 00:17:13,721
I could let all these things push me down

387
00:17:13,721 --> 00:17:16,335
and I could let all my ideas die inside of me.

388
00:17:16,335 --> 00:17:18,362
I could just say, you know,
life is too hard to change the world.

389
00:17:18,362 --> 00:17:19,903
It's just too tough.

390
00:17:19,903 --> 00:17:23,013
But I chose a different story for my life.

391
00:17:23,013 --> 00:17:27,093
Don't you know it? (Laughter)

392
00:17:27,093 --> 00:17:31,563
And so I feel like there's people in this room, 
you got these little Suavitos baking spices

393
00:17:31,563 --> 00:17:33,906
and you're just like, 
"You know, It's not that big a deal."

394
00:17:33,906 --> 00:17:36,533
"It's really not the whole world I can change."

395
00:17:36,533 --> 00:17:38,036
But you know you can change your world.

396
00:17:38,036 --> 00:17:40,232
You can change your life. You can change

397
00:17:40,232 --> 00:17:41,845
the world that you have control on,

398
00:17:41,845 --> 00:17:43,598
you can change your sphere.

399
00:17:43,598 --> 00:17:45,753
I want to encourage you to do that.

400
00:17:45,753 --> 00:17:47,436
Because you know what?

401
00:17:47,436 --> 00:17:50,780
The future isn't a place that we're going to go.

402
00:17:50,780 --> 00:17:54,033
It's a place that you get to create.

403
00:17:54,033 --> 00:17:56,086
I want to thank you. (Applause)

404
00:17:56,086 --> 00:17:59,433
Bless you. God bless you. Thank you.