[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:12.81,0:00:14.50,Default,,0000,0000,0000,,Good morning,
Dialogue: 0,0:00:16.44,0:00:19.96,Default,,0000,0000,0000,,I decided to begin with this slide
Dialogue: 0,0:00:20.60,0:00:24.89,Default,,0000,0000,0000,,because it gives me the sense of time
Dialogue: 0,0:00:24.89,0:00:28.37,Default,,0000,0000,0000,,that constantly overwhelms us
Dialogue: 0,0:00:28.37,0:00:32.00,Default,,0000,0000,0000,,and endlessly turns our present into past.
Dialogue: 0,0:00:32.00,0:00:34.48,Default,,0000,0000,0000,,What I am saying right now
Dialogue: 0,0:00:34.48,0:00:36.100,Default,,0000,0000,0000,,has already been\Nswept away by the current.
Dialogue: 0,0:00:38.12,0:00:40.84,Default,,0000,0000,0000,,I am very fond of science fiction movies,
Dialogue: 0,0:00:40.84,0:00:44.86,Default,,0000,0000,0000,,I enjoy the idea of modifying time,
Dialogue: 0,0:00:44.86,0:00:47.32,Default,,0000,0000,0000,,stretching it, shortening it,
Dialogue: 0,0:00:47.32,0:00:50.56,Default,,0000,0000,0000,,but unfortunately this isn't\Nsomething we can do.
Dialogue: 0,0:00:51.20,0:00:53.77,Default,,0000,0000,0000,,However we've been\Nmetering it for millennia,
Dialogue: 0,0:00:53.77,0:00:59.54,Default,,0000,0000,0000,,and in the last 100 years,\Nwe have become very good at that.
Dialogue: 0,0:01:00.20,0:01:02.96,Default,,0000,0000,0000,,If you think about it, measuring time
Dialogue: 0,0:01:02.96,0:01:05.36,Default,,0000,0000,0000,,is a part of our everyday lives,
Dialogue: 0,0:01:06.00,0:01:11.72,Default,,0000,0000,0000,,from dating to geo-localisation,
Dialogue: 0,0:01:11.72,0:01:13.76,Default,,0000,0000,0000,,which obviously operate through time.
Dialogue: 0,0:01:13.76,0:01:15.88,Default,,0000,0000,0000,,Let alone the sat navigation,
Dialogue: 0,0:01:15.88,0:01:19.15,Default,,0000,0000,0000,,which does not always take you\Nwhere you meant to.
Dialogue: 0,0:01:20.01,0:01:25.61,Default,,0000,0000,0000,,We can take time\Nas an absolute metronome of our lives;
Dialogue: 0,0:01:26.48,0:01:29.08,Default,,0000,0000,0000,,it has no religion, no boundaries,
Dialogue: 0,0:01:29.64,0:01:35.08,Default,,0000,0000,0000,,yet it positions us perfectly\Nwithin our river of time,
Dialogue: 0,0:01:35.08,0:01:39.37,Default,,0000,0000,0000,,be it present, past or future.
Dialogue: 0,0:01:40.68,0:01:45.88,Default,,0000,0000,0000,,Unlike the animal kingdom,\Nhumans depend on time,
Dialogue: 0,0:01:46.42,0:01:48.31,Default,,0000,0000,0000,,and here is an example:
Dialogue: 0,0:01:50.76,0:01:54.60,Default,,0000,0000,0000,,To your left, there is\Nmy remote controlled radio alarm clock;
Dialogue: 0,0:01:54.60,0:01:57.52,Default,,0000,0000,0000,,to your right, there is my cat Daisy.
Dialogue: 0,0:01:57.52,0:01:59.24,Default,,0000,0000,0000,,This picture doesn't do her justice,
Dialogue: 0,0:01:59.24,0:02:01.68,Default,,0000,0000,0000,,because every time I tried\Nto take a picture
Dialogue: 0,0:02:01.68,0:02:03.84,Default,,0000,0000,0000,,she moved closer to sniff the lens.
Dialogue: 0,0:02:05.16,0:02:08.90,Default,,0000,0000,0000,,Both wake me up everyday at same time;
Dialogue: 0,0:02:10.16,0:02:13.86,Default,,0000,0000,0000,,should I forget to set the alarm,\NDaisy will wake me up instead.
Dialogue: 0,0:02:15.40,0:02:17.85,Default,,0000,0000,0000,,To turn off the alarm, I press a button;
Dialogue: 0,0:02:18.49,0:02:20.96,Default,,0000,0000,0000,,to calm Daisy,
Dialogue: 0,0:02:20.96,0:02:23.80,Default,,0000,0000,0000,,and I can guarantee you\Nshe can be very unpleasant,
Dialogue: 0,0:02:23.80,0:02:25.04,Default,,0000,0000,0000,,I need to feed her.
Dialogue: 0,0:02:27.55,0:02:30.84,Default,,0000,0000,0000,,When the clocks shift\Nfrom summertime to wintertime,
Dialogue: 0,0:02:30.84,0:02:33.08,Default,,0000,0000,0000,,the alarm clock sets itself;
Dialogue: 0,0:02:33.08,0:02:34.48,Default,,0000,0000,0000,,Daisy does not.
Dialogue: 0,0:02:35.36,0:02:39.06,Default,,0000,0000,0000,,It takes tens of days for her to adapt.
Dialogue: 0,0:02:39.06,0:02:41.71,Default,,0000,0000,0000,,Daisy also has another flaw:
Dialogue: 0,0:02:43.00,0:02:47.22,Default,,0000,0000,0000,,she is unable to tell the difference\Nbetween weekdays and the weekend,
Dialogue: 0,0:02:47.22,0:02:48.92,Default,,0000,0000,0000,,every day is the same for her,
Dialogue: 0,0:02:48.92,0:02:51.48,Default,,0000,0000,0000,,and so she wakes me up\Neveryday at the same time.
Dialogue: 0,0:02:51.48,0:02:55.00,Default,,0000,0000,0000,,If during the weekend\NI wanted to sleep a little longer,
Dialogue: 0,0:02:55.00,0:02:56.68,Default,,0000,0000,0000,,she would still come to wake us up.
Dialogue: 0,0:02:58.24,0:02:59.79,Default,,0000,0000,0000,,How come?
Dialogue: 0,0:02:59.79,0:03:01.40,Default,,0000,0000,0000,,And what's my point now?
Dialogue: 0,0:03:01.40,0:03:06.04,Default,,0000,0000,0000,,Because the measurement of time\Nhas always fascinated me,
Dialogue: 0,0:03:06.04,0:03:07.58,Default,,0000,0000,0000,,it fascinated my father
Dialogue: 0,0:03:07.58,0:03:10.90,Default,,0000,0000,0000,,who conveyed that to me\Nand then to my brother too.
Dialogue: 0,0:03:11.68,0:03:13.68,Default,,0000,0000,0000,,We are a family of clockmakers;
Dialogue: 0,0:03:13.68,0:03:16.76,Default,,0000,0000,0000,,hence, I will tell you our story.
Dialogue: 0,0:03:20.56,0:03:23.56,Default,,0000,0000,0000,,When I talk about my business,
Dialogue: 0,0:03:24.24,0:03:29.12,Default,,0000,0000,0000,,in the minds of most people\Nthis image takes shape:
Dialogue: 0,0:03:29.12,0:03:33.09,Default,,0000,0000,0000,,a workbench filled\Nwith components scattered around,
Dialogue: 0,0:03:33.09,0:03:37.54,Default,,0000,0000,0000,,a tiny lamp, age-old tools
Dialogue: 0,0:03:37.54,0:03:41.70,Default,,0000,0000,0000,,and an old man with grey hair,\Nbent over the table,
Dialogue: 0,0:03:41.70,0:03:47.91,Default,,0000,0000,0000,,because elder people\Nlook wise, experienced.
Dialogue: 0,0:03:49.04,0:03:52.84,Default,,0000,0000,0000,,Actually, there are also\Nmany young clockmakers,
Dialogue: 0,0:03:52.84,0:03:55.52,Default,,0000,0000,0000,,and many women also take up this craft;
Dialogue: 0,0:03:55.52,0:04:01.13,Default,,0000,0000,0000,,and what used to be workshops\Nhave now become laboratories.
Dialogue: 0,0:04:03.71,0:04:10.66,Default,,0000,0000,0000,,This one here is a picture\Nof one section of our laboratory.
Dialogue: 0,0:04:12.04,0:04:16.60,Default,,0000,0000,0000,,We consider it the "clean area"\Nwhere the assembly takes place
Dialogue: 0,0:04:16.60,0:04:20.68,Default,,0000,0000,0000,,and where there is also\Nan air purified from dust.
Dialogue: 0,0:04:20.68,0:04:23.80,Default,,0000,0000,0000,,As you can see, the workbench\Nhas changed a lot over time:
Dialogue: 0,0:04:23.80,0:04:29.44,Default,,0000,0000,0000,,the toolbox is changed;\Nlast generation computers are there
Dialogue: 0,0:04:29.44,0:04:33.12,Default,,0000,0000,0000,,that are custom made for our specific job.
Dialogue: 0,0:04:33.67,0:04:39.00,Default,,0000,0000,0000,,And this is a change\Nwhich has benefited everyone,
Dialogue: 0,0:04:39.00,0:04:42.54,Default,,0000,0000,0000,,especially end users.
Dialogue: 0,0:04:43.24,0:04:48.79,Default,,0000,0000,0000,,Mind you, my father started working\Nwhen he was 16 years old
Dialogue: 0,0:04:49.36,0:04:52.44,Default,,0000,0000,0000,,in a critical moment\Nfor the clockmaking industry,
Dialogue: 0,0:04:52.44,0:04:55.04,Default,,0000,0000,0000,,which was around the 1950s.
Dialogue: 0,0:04:56.58,0:04:59.32,Default,,0000,0000,0000,,This is important because at the time
Dialogue: 0,0:04:59.32,0:05:02.16,Default,,0000,0000,0000,,clockmakers were the ones making clocks,
Dialogue: 0,0:05:02.16,0:05:06.91,Default,,0000,0000,0000,,but there was actually\Nnot the repairer clockmaker role.
Dialogue: 0,0:05:08.24,0:05:11.17,Default,,0000,0000,0000,,At most there were experts in mechanics
Dialogue: 0,0:05:11.17,0:05:13.84,Default,,0000,0000,0000,,that were jack of all trades:
Dialogue: 0,0:05:13.84,0:05:15.04,Default,,0000,0000,0000,,they would repair clocks,
Dialogue: 0,0:05:15.04,0:05:19.13,Default,,0000,0000,0000,,but they also repaired\Ncameras, pendulum clocks,
Dialogue: 0,0:05:19.13,0:05:21.96,Default,,0000,0000,0000,,they would repair sewing machines,
Dialogue: 0,0:05:22.61,0:05:26.08,Default,,0000,0000,0000,,often in different contexts,
Dialogue: 0,0:05:26.08,0:05:30.12,Default,,0000,0000,0000,,also because watches\Nwere initially sold in jewellery shops
Dialogue: 0,0:05:30.12,0:05:31.24,Default,,0000,0000,0000,,but also at opticians
Dialogue: 0,0:05:31.24,0:05:34.72,Default,,0000,0000,0000,,because of their affinity\Nwith other measuring instruments.
Dialogue: 0,0:05:35.50,0:05:38.16,Default,,0000,0000,0000,,Mind you, the first wristwatches for women
Dialogue: 0,0:05:38.16,0:05:40.92,Default,,0000,0000,0000,,were made at the end\Nof the 19th century
Dialogue: 0,0:05:42.20,0:05:45.24,Default,,0000,0000,0000,,because women had no breast pockets
Dialogue: 0,0:05:45.88,0:05:48.56,Default,,0000,0000,0000,,and these were considered bracelets.
Dialogue: 0,0:05:49.93,0:05:53.41,Default,,0000,0000,0000,,To see the first male wristwatch,
Dialogue: 0,0:05:53.41,0:05:55.64,Default,,0000,0000,0000,,we need to wait until World War I,
Dialogue: 0,0:05:55.64,0:06:00.53,Default,,0000,0000,0000,,where obviously, due to war needs,
Dialogue: 0,0:06:00.53,0:06:03.21,Default,,0000,0000,0000,,taking it out of the pocket\Nwasn't feasible,
Dialogue: 0,0:06:03.21,0:06:05.92,Default,,0000,0000,0000,,and so they started\Nwearing it on their wrists.
Dialogue: 0,0:06:05.92,0:06:08.48,Default,,0000,0000,0000,,Imagine an aircraft pilot:
Dialogue: 0,0:06:08.48,0:06:12.36,Default,,0000,0000,0000,,they had the wheel and stuff,\Nno way to get it out of the pocket.
Dialogue: 0,0:06:13.96,0:06:17.56,Default,,0000,0000,0000,,However, before we can see its production\Non an industrial scale
Dialogue: 0,0:06:17.56,0:06:20.04,Default,,0000,0000,0000,,we have to wait until the end\Nof World War II.
Dialogue: 0,0:06:21.22,0:06:25.93,Default,,0000,0000,0000,,Hence, the first half of 1950s\Nwas a truly revolutionary period,
Dialogue: 0,0:06:25.93,0:06:28.43,Default,,0000,0000,0000,,when the first assembly lines\Nwere introduced.
Dialogue: 0,0:06:28.92,0:06:31.36,Default,,0000,0000,0000,,And my father approached this new world,
Dialogue: 0,0:06:31.36,0:06:35.49,Default,,0000,0000,0000,,which always fascinated him\Nand still does today,
Dialogue: 0,0:06:35.49,0:06:37.52,Default,,0000,0000,0000,,with sound principles
Dialogue: 0,0:06:37.52,0:06:41.24,Default,,0000,0000,0000,,that play the role\Nof our company main pillars.
Dialogue: 0,0:06:42.87,0:06:46.88,Default,,0000,0000,0000,,These principles are still in place today
Dialogue: 0,0:06:46.88,0:06:52.30,Default,,0000,0000,0000,,and support us in moving\Nour business ahead.
Dialogue: 0,0:06:53.64,0:06:57.63,Default,,0000,0000,0000,,One of these is the concept\Nof "Pioneering".
Dialogue: 0,0:06:57.63,0:07:02.14,Default,,0000,0000,0000,,A pioneer is someone that discovers,
Dialogue: 0,0:07:03.30,0:07:09.41,Default,,0000,0000,0000,,that bravely invests in himself or herself
Dialogue: 0,0:07:09.41,0:07:12.68,Default,,0000,0000,0000,,and plots a trail before anyone else,
Dialogue: 0,0:07:12.68,0:07:17.32,Default,,0000,0000,0000,,he is someone that plots that trail\Nso that others may follow suit.
Dialogue: 0,0:07:18.73,0:07:22.23,Default,,0000,0000,0000,,And my father, like other clockmakers,
Dialogue: 0,0:07:22.23,0:07:29.04,Default,,0000,0000,0000,,closed a deal with clock factories\Nbased in Switzerland
Dialogue: 0,0:07:29.04,0:07:31.20,Default,,0000,0000,0000,,to establish the feasibility
Dialogue: 0,0:07:31.20,0:07:36.96,Default,,0000,0000,0000,,of a potential sinergy\Nas a local clockmaker,
Dialogue: 0,0:07:38.25,0:07:42.35,Default,,0000,0000,0000,,Of course, this deal was made\Nwith companies that had already started,
Dialogue: 0,0:07:42.35,0:07:46.18,Default,,0000,0000,0000,,but little did know
Dialogue: 0,0:07:46.18,0:07:50.48,Default,,0000,0000,0000,,clockmakers were available there \Non such a short notice.
Dialogue: 0,0:07:50.48,0:07:52.92,Default,,0000,0000,0000,,They often hadn't\Neven considered the idea.
Dialogue: 0,0:07:52.92,0:07:54.61,Default,,0000,0000,0000,,They would say
Dialogue: 0,0:07:54.61,0:07:57.76,Default,,0000,0000,0000,,"Why bother? Let's sell\Nright away, what do we care?"
Dialogue: 0,0:07:58.65,0:08:01.54,Default,,0000,0000,0000,,Nevertheless, this was the period
Dialogue: 0,0:08:01.54,0:08:05.64,Default,,0000,0000,0000,,where the best deals were struck,\Nthat are still in full force as of today.
Dialogue: 0,0:08:06.50,0:08:10.52,Default,,0000,0000,0000,,Because service is a fundamental\Ncomponent of everything;
Dialogue: 0,0:08:10.52,0:08:14.24,Default,,0000,0000,0000,,of a loop which must close:
Dialogue: 0,0:08:14.24,0:08:18.65,Default,,0000,0000,0000,,the producer extends his services\Nto other parties
Dialogue: 0,0:08:19.23,0:08:21.08,Default,,0000,0000,0000,,by training experts,
Dialogue: 0,0:08:21.08,0:08:24.28,Default,,0000,0000,0000,,who in turn, offer\Nthese services to customers
Dialogue: 0,0:08:24.28,0:08:29.08,Default,,0000,0000,0000,,and the satisfaction of that service\Nstrengthens the brand.
Dialogue: 0,0:08:29.08,0:08:33.52,Default,,0000,0000,0000,,How many of you wondered,\Nwhen you buy something,
Dialogue: 0,0:08:33.52,0:08:36.52,Default,,0000,0000,0000,,"Oh God what do I do if this breaks?",
Dialogue: 0,0:08:36.52,0:08:39.28,Default,,0000,0000,0000,,since, and I do not want to jinx anyone,
Dialogue: 0,0:08:40.16,0:08:42.72,Default,,0000,0000,0000,,things may work very well
Dialogue: 0,0:08:42.72,0:08:44.52,Default,,0000,0000,0000,,but sooner or later they will break.
Dialogue: 0,0:08:46.10,0:08:49.77,Default,,0000,0000,0000,,We are not eternal either.
Dialogue: 0,0:08:51.52,0:08:58.41,Default,,0000,0000,0000,,It is within this context\Nthat my father created the pre-requisites,
Dialogue: 0,0:08:59.52,0:09:05.24,Default,,0000,0000,0000,,one of the main ones at least,\Nto start a company.
Dialogue: 0,0:09:05.24,0:09:08.49,Default,,0000,0000,0000,,Of course, this is\Nonly one of the ingredients:
Dialogue: 0,0:09:11.00,0:09:13.11,Default,,0000,0000,0000,,"Investing in Knowledge".
Dialogue: 0,0:09:14.39,0:09:16.96,Default,,0000,0000,0000,,A principle that I deem fundamental
Dialogue: 0,0:09:18.45,0:09:24.87,Default,,0000,0000,0000,,and that should be seen, in my opinion,\Nin an all-encompassing view.
Dialogue: 0,0:09:25.20,0:09:26.28,Default,,0000,0000,0000,,Let me explain.
Dialogue: 0,0:09:26.84,0:09:30.00,Default,,0000,0000,0000,,Not necessarily\Nin your fields of competence,
Dialogue: 0,0:09:30.00,0:09:35.20,Default,,0000,0000,0000,,but by nurturing\Nyour appetite for learning,
Dialogue: 0,0:09:35.20,0:09:38.00,Default,,0000,0000,0000,,and especially your knowledge,
Dialogue: 0,0:09:38.00,0:09:43.20,Default,,0000,0000,0000,,the part that goes\Nbeyond your very business.
Dialogue: 0,0:09:43.20,0:09:45.68,Default,,0000,0000,0000,,I have often found myself doing this,
Dialogue: 0,0:09:45.68,0:09:47.68,Default,,0000,0000,0000,,attending, for example, courses
Dialogue: 0,0:09:47.68,0:09:50.52,Default,,0000,0000,0000,,which were not\Nclosely relevant to my craft.
Dialogue: 0,0:09:51.46,0:09:52.80,Default,,0000,0000,0000,,Let me share a secret:
Dialogue: 0,0:09:52.80,0:09:56.52,Default,,0000,0000,0000,,before being a clockmaker,\NI studied computer science.
Dialogue: 0,0:09:58.29,0:10:03.96,Default,,0000,0000,0000,,And the very fact that I developed\Nspecific analytical skills
Dialogue: 0,0:10:03.96,0:10:10.29,Default,,0000,0000,0000,,helped me to plan my company workflow
Dialogue: 0,0:10:11.39,0:10:16.96,Default,,0000,0000,0000,,and nurture, sustain\Nwhat my father had started.
Dialogue: 0,0:10:22.24,0:10:23.60,Default,,0000,0000,0000,,Be innovators.
Dialogue: 0,0:10:23.60,0:10:27.20,Default,,0000,0000,0000,,Fair enough, one could say\N"what a great, magical word";
Dialogue: 0,0:10:28.51,0:10:31.72,Default,,0000,0000,0000,,But innovation can also come\Nfrom small things.
Dialogue: 0,0:10:32.56,0:10:34.99,Default,,0000,0000,0000,,Take us as an example,
Dialogue: 0,0:10:35.97,0:10:39.92,Default,,0000,0000,0000,,I used to spend a lot of time\Nin my father's laboratory
Dialogue: 0,0:10:39.92,0:10:43.60,Default,,0000,0000,0000,,since this was located next to our place -
Dialogue: 0,0:10:43.60,0:10:49.64,Default,,0000,0000,0000,,now we have separate offices,\Nbut clearly I have always been involved.
Dialogue: 0,0:10:50.82,0:10:55.08,Default,,0000,0000,0000,,We need to take into account\Nthat at the very beginning,
Dialogue: 0,0:10:55.08,0:10:59.72,Default,,0000,0000,0000,,repairs were shipped\Nvia hand written parcels
Dialogue: 0,0:10:59.72,0:11:02.40,Default,,0000,0000,0000,,and so were income and outcome registers.
Dialogue: 0,0:11:02.40,0:11:08.36,Default,,0000,0000,0000,,All these procedures were effective\Nbut also very lengthy;
Dialogue: 0,0:11:09.02,0:11:14.96,Default,,0000,0000,0000,,this is why we implemented new workflows
Dialogue: 0,0:11:16.44,0:11:23.03,Default,,0000,0000,0000,,which, through barcodes\Nor similar IT related system,
Dialogue: 0,0:11:24.36,0:11:30.04,Default,,0000,0000,0000,,enabled us to focus on our job,\Nwhich is what we do best.
Dialogue: 0,0:11:31.46,0:11:37.12,Default,,0000,0000,0000,,Plus, I have mentioned workflow,\Nrepairs’ incomes and outcomes;
Dialogue: 0,0:11:37.12,0:11:39.76,Default,,0000,0000,0000,,but also, for example, \Nwe have improved a system
Dialogue: 0,0:11:39.76,0:11:44.00,Default,,0000,0000,0000,,which allows us to keep\Nour clients updated
Dialogue: 0,0:11:44.00,0:11:45.92,Default,,0000,0000,0000,,about their order status
Dialogue: 0,0:11:45.92,0:11:49.24,Default,,0000,0000,0000,,by sending text messages\Nwhen the watch is ready;
Dialogue: 0,0:11:49.24,0:11:50.36,Default,,0000,0000,0000,,and sends others out,
Dialogue: 0,0:11:50.36,0:11:54.68,Default,,0000,0000,0000,,should the customer forget\Nto come and take it.
Dialogue: 0,0:11:54.68,0:11:59.96,Default,,0000,0000,0000,,Furthermore, to our business customers
Dialogue: 0,0:11:59.96,0:12:02.62,Default,,0000,0000,0000,,that seek our services,
Dialogue: 0,0:12:02.62,0:12:05.16,Default,,0000,0000,0000,,for example jewellery,
Dialogue: 0,0:12:05.16,0:12:11.65,Default,,0000,0000,0000,,we offer a communication portal\Nthat's available to them 24-7,
Dialogue: 0,0:12:11.65,0:12:13.40,Default,,0000,0000,0000,,also when the office is closed.
Dialogue: 0,0:12:14.13,0:12:16.01,Default,,0000,0000,0000,,Why this?
Dialogue: 0,0:12:16.01,0:12:19.36,Default,,0000,0000,0000,,Because offering clients\Nthe best possible service is fundamental.
Dialogue: 0,0:12:22.74,0:12:25.16,Default,,0000,0000,0000,,Always within the spirit of innovation,
Dialogue: 0,0:12:26.00,0:12:32.00,Default,,0000,0000,0000,,a few years ago we thought\Nof a new business venture.
Dialogue: 0,0:12:33.01,0:12:36.96,Default,,0000,0000,0000,,We talked about it a few minutes ago:\Nthe significance of training, education.
Dialogue: 0,0:12:36.96,0:12:43.12,Default,,0000,0000,0000,,My brother and I did\Na CAD, 3D modelling course,
Dialogue: 0,0:12:43.12,0:12:47.80,Default,,0000,0000,0000,,we bought some 3-D printers\Nfor our company as well
Dialogue: 0,0:12:47.80,0:12:49.48,Default,,0000,0000,0000,,and also machines
Dialogue: 0,0:12:50.19,0:12:53.72,Default,,0000,0000,0000,,like 3-D routers, little CNC machines.
Dialogue: 0,0:12:55.13,0:12:56.52,Default,,0000,0000,0000,,One could say,
Dialogue: 0,0:12:56.52,0:13:00.08,Default,,0000,0000,0000,,"You are a clockmaker.\Nwhy would you need these machines? "
Dialogue: 0,0:13:00.08,0:13:01.61,Default,,0000,0000,0000,,They proved fundamental instead,
Dialogue: 0,0:13:01.61,0:13:06.28,Default,,0000,0000,0000,,because we were able\Nto create custom tools -
Dialogue: 0,0:13:06.28,0:13:08.48,Default,,0000,0000,0000,,all by ourselves -
Dialogue: 0,0:13:08.48,0:13:12.32,Default,,0000,0000,0000,,and even some exclusive machinery.
Dialogue: 0,0:13:12.32,0:13:16.54,Default,,0000,0000,0000,,The professional experience\Nwe have acquired -
Dialogue: 0,0:13:22.37,0:13:26.88,Default,,0000,0000,0000,,we are actively listening\Nto our customers,
Dialogue: 0,0:13:26.88,0:13:28.67,Default,,0000,0000,0000,,focusing on their needs.
Dialogue: 0,0:13:28.67,0:13:35.20,Default,,0000,0000,0000,,And we reinvested this knowledge\Nin a new business idea
Dialogue: 0,0:13:35.20,0:13:37.68,Default,,0000,0000,0000,,that is the creation\Nof our own brand of watches,
Dialogue: 0,0:13:37.68,0:13:40.84,Default,,0000,0000,0000,,designed and created by us.
Dialogue: 0,0:13:44.36,0:13:48.88,Default,,0000,0000,0000,,Results of the great experience\Nwe acquired from our clients.
Dialogue: 0,0:13:48.88,0:13:49.88,Default,,0000,0000,0000,,Some would say,
Dialogue: 0,0:13:49.88,0:13:53.38,Default,,0000,0000,0000,,"I can't tell the time very well\Nas the clock's arms are too short" ;
Dialogue: 0,0:13:53.72,0:13:57.30,Default,,0000,0000,0000,,others would say "I can't read the date";
Dialogue: 0,0:13:57.30,0:13:59.80,Default,,0000,0000,0000,,when I deliver their watches,\Nthey would often say,
Dialogue: 0,0:13:59.80,0:14:01.92,Default,,0000,0000,0000,,Don't even set the date, I can't read it.
Dialogue: 0,0:14:03.00,0:14:06.60,Default,,0000,0000,0000,,And these comments to us\Nwere the inputs we needed,
Dialogue: 0,0:14:06.60,0:14:08.40,Default,,0000,0000,0000,,It's all experience.
Dialogue: 0,0:14:08.99,0:14:11.25,Default,,0000,0000,0000,,Here is another aspect:
Dialogue: 0,0:14:11.25,0:14:16.28,Default,,0000,0000,0000,,there is a rather large\Npercentage of clients
Dialogue: 0,0:14:16.28,0:14:22.04,Default,,0000,0000,0000,,who have the habit of buying watches\Nwith exceptional qualities,
Dialogue: 0,0:14:22.04,0:14:27.56,Default,,0000,0000,0000,,such as enduring\Nincredibly high pressures,
Dialogue: 0,0:14:27.56,0:14:30.48,Default,,0000,0000,0000,,or being able to resist\Nstrong electro-magnetic fields,
Dialogue: 0,0:14:30.48,0:14:32.04,Default,,0000,0000,0000,,impacts, vibrations,
Dialogue: 0,0:14:33.03,0:14:37.00,Default,,0000,0000,0000,,then they don't tipically expose\Ntheir watches to this environments,
Dialogue: 0,0:14:37.00,0:14:38.80,Default,,0000,0000,0000,,out of their fears of ruining them.
Dialogue: 0,0:14:40.54,0:14:43.76,Default,,0000,0000,0000,,It is as if I bought\Nan incredible off-road vehicle
Dialogue: 0,0:14:43.76,0:14:46.92,Default,,0000,0000,0000,,but was too afraid to ride it\Nthrough a graveled driveway.
Dialogue: 0,0:14:49.38,0:14:51.80,Default,,0000,0000,0000,,What did these clients offer us?
Dialogue: 0,0:14:51.80,0:14:53.28,Default,,0000,0000,0000,,They allowed us to deduce
Dialogue: 0,0:14:53.28,0:14:56.68,Default,,0000,0000,0000,,that there was a niche market\Nwithout a product.
Dialogue: 0,0:14:57.65,0:14:59.80,Default,,0000,0000,0000,,Because innovation also comes
Dialogue: 0,0:14:59.80,0:15:04.16,Default,,0000,0000,0000,,from satisfying a niche market\Nthat lacks a product.
Dialogue: 0,0:15:08.69,0:15:10.44,Default,,0000,0000,0000,,Follow your passions.
Dialogue: 0,0:15:11.52,0:15:14.12,Default,,0000,0000,0000,,To me, this is the most\Nimportant thing of all,
Dialogue: 0,0:15:14.12,0:15:18.24,Default,,0000,0000,0000,,I see it in my father.
Dialogue: 0,0:15:18.24,0:15:21.16,Default,,0000,0000,0000,,who saw his job as a source of passion
Dialogue: 0,0:15:21.16,0:15:26.24,Default,,0000,0000,0000,,and I am moved to say,\Nhis sons are also just as passionate.
Dialogue: 0,0:15:27.37,0:15:29.23,Default,,0000,0000,0000,,Following your passions is important
Dialogue: 0,0:15:29.23,0:15:32.74,Default,,0000,0000,0000,,because it allows you\Nto work without pain.
Dialogue: 0,0:15:34.37,0:15:37.08,Default,,0000,0000,0000,,Feed the flame that burns within you all
Dialogue: 0,0:15:37.08,0:15:42.40,Default,,0000,0000,0000,,and you will truly be able\Nto overcome any obstacle.
Dialogue: 0,0:15:44.04,0:15:49.76,Default,,0000,0000,0000,,We have treasured this way of thinking,
Dialogue: 0,0:15:52.05,0:15:53.80,Default,,0000,0000,0000,,and year after year,
Dialogue: 0,0:15:54.60,0:15:58.96,Default,,0000,0000,0000,,every year we come up with a new idea\Nand discuss it in the company.
Dialogue: 0,0:15:58.96,0:16:02.44,Default,,0000,0000,0000,,And as a matter of fact,\Nthe next week we will be on the verge
Dialogue: 0,0:16:02.44,0:16:05.80,Default,,0000,0000,0000,,of implementing a new project\Non a crowd-funding platform.
Dialogue: 0,0:16:08.01,0:16:11.24,Default,,0000,0000,0000,,What I can tell you today is
Dialogue: 0,0:16:12.14,0:16:15.28,Default,,0000,0000,0000,,to be a pioneer, invest in knowledge,
Dialogue: 0,0:16:16.42,0:16:19.08,Default,,0000,0000,0000,,be innovators and follow your passions,
Dialogue: 0,0:16:20.14,0:16:23.02,Default,,0000,0000,0000,,but most of all, remember that time
Dialogue: 0,0:16:23.02,0:16:25.25,Default,,0000,0000,0000,,is the most valuable asset you were given.
Dialogue: 0,0:16:26.14,0:16:31.00,Default,,0000,0000,0000,,And I hope, personally,\Nyou will all learn how to spend wisely.
Dialogue: 0,0:16:32.20,0:16:33.48,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:16:33.48,0:16:35.58,Default,,0000,0000,0000,,(Applause)