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So, can anybody tell me what this is?

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Somebody there said it,
a Redneck smoke detector.

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(Laughter)

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That's a Redneck smoke detector,

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and I want you to know
that as a former firefighter,

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I can tell your that this is not
a very good smoke detector.

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(Laughter)

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And in all seriousness,
when you go home tonight,

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it'd be nice if everybody
would check their smoke detectors

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to make sure that you have
a working smoke detector.

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Working smoke detectors save lives.

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(Audience) Thank you!

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You're welcome!

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My name is Rip Esselstyn,
and I'm a former professional triathlete,

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and a former firefighter
for the Austin Fire Department.

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And for the last 23 years,
I have eaten a plant-based diet

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to fuel me as an athlete,
as a firefighter, and as a man.

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And I can not tell you over the years
how many people have told me,

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"That is just way too insane.

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That's way too radical,
I could never do that."

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What I want to talk to you today,

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is about why it's really the standard
American diet that is so radical,

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and why eating a plant-based diet

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has a potential to be
absolutely revolutionary,

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and why it can revolutionize your health,
and this whole country's health.

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If you are eating
the Standard American Diet,

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you'll more than likely die
the standard American death,

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and acquire the standard
American diseases, okay?

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Let's talk for a second

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about why the standard American diet
is such an abomination.

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Sixty-three percent of America's calories

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are coming from refined 
and processed foods

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that are nothing but empty calories

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that do nothing to enhance
your health and only hurt it, 63%!

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Twenty-five percent are coming
from animal-based products,

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like meat, dairy, eggs,

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that have all the building
blocks that create disease.

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We have animal fat, animal
cholesterol, and animal protein.

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And we have 12% that are coming
from plant-based foods,

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wonderful plant-based foods,
and believe it or not,

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half of that 12% is coming
from french fries.

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(Laughter)

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So really ...

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Really, only 6% of America's calories

45
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are coming from fruits, vegetables,
whole grains, beans, nuts and seeds.

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So we really are a country
that is incredibly plant-weak,

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and it is my mission, it is my goal,

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it is my crusade to get America
to become more plant-strong.

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Okay?

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Last year, there were five diseases

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that were responsible for 75%

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of America's 2.3 trillion
dollar health care cost.

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And every one of these diseases

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is either preventable, or reversible
by eating a plant-based diet.

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And the research is irrefutable.

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Heart disease, number one killer
of Americans, this is radical.

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What is radical is that
one out of two of you

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will die of heart disease.

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Those are the facts.

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What is radical is that 50% of the time,

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the first sign
of a heart disease is what?

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Instant death!

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It's true.

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What is radical
is that 50 million Americans

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are taking a statin
cholesterol lowering drug,

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and the only subgroup
that benefits marginally

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are those people who've had
a prior heart attack.

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For everybody else taking a statin,
the benefits are about 1%.

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Big pharma has messed
with the numbers so much

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that everybody thinks
they are being helped 30, 40, 50%.

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The reality is 1%.

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You're just as well off
eating a placebo sugar pill.

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What is radical is that bypass
surgery, open heart surgery,

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where we basically cut our sternum,

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take a vein from our leg
and graft it around the blockage,

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or when we put a balloon up in there,
it's called a angioplasty,

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00:05:00,185 --> 00:05:01,505
and spread it open,

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or when we put a metal cage
in there called a stent -

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which President Clinton just had
another one - and open that up,

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the thing about these
procedures, believe it or not,

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is they do little
to nothing to extend life

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00:05:12,964 --> 00:05:15,864
or protect you from another heart attack.

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That is because these types
of blockages here are stable.

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Believe it or not,
90% of the hearth attacks

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occur when a little juvenile plaque,

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almost like a little pimple
on the inside of the artery,

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ruptures, a blood clot ensues,

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and now there is no blood
getting to the heart.

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So all these procedures, and all these
pills that Americans are taking

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are really doing almost nothing

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to protect us from the
number one killer of Americans.

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However, the research
is absolutely clear,

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that if we decide to play big,

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if we decide to go plant-strong,
we can absolutely eradicate this disease.

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The number one killer of Americans,
we can eradicate it.

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And I'm intimately acquainted
with the 25 years of research

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at the Cleveland Clinic,

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were they have shown that you can prevent,
halt and reverse heart disease,

99
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because that researcher
has been my father.

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So really, you can die with arteries
that look as clean as this one.

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They don't have to get all blocked up.

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What is radical is that cancer

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is projected to surpass heart disease
as the number one killer of Americans.

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What is radical to me, is that cancer ...

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... is that cancer is a war
that we've been fighting since 1972,

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when Richard Nixon
declared war on cancer.

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And to me, it's almost
like we've been pile driving

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all this money, all this research
into trying to find an answer to cancer.

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We've been walking for the cure,
running and shopping for the cure,

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we've been flying for the cure,

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and the thing is
we know what the cure is.

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It's about eating for the cure.

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If you eat for prevention,
you're not going to get

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the two major cancers
that are bringing America down:

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breast cancer and prostate cancer.

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And the research
is absolutely clear on this.

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Dr Dean Ornish at the University
of California at San Francisco

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has shown that you can slow down,

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stop and even reverse
prostate cancer and breast cancer.

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And he has also shown that you can
actually change your gene expression,

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that you can turn off
cancer promoting genes,

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and you can turn on
cancer preventing ones.

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What is radical is that type 2 diabetes,

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which used to be called adult-onset
diabetes, has become a pandemic.

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One in three children
born after the year 2000

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will come down with type 2 diabetes,

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and this is a springboard
to heart disease, to amputation,

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to kidney failure,
and a host of other ailments.

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And once again, this is a disease
that never has to occur.

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Dr Neal Barnard

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at George Washington University

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has shown that type 2 diabetes
can be reversed by a plant-strong diet.

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Eat big, go plant-strong.

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And of course, everybody knows about
the obesity epidemic in America right now.

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Almost 70% of America is overweight,
almost 34% of America is obese,

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and this is a tragedy because once again,

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this is the springboard to heart disease,
to Alzheimer's, major cancers.

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I joined the Austin Fire Department
in 1997, and I was convinced

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that every shift, I'd be making
a big old burner like this one here.

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The reality is, over 80% of our calls,
and this isn't just in Austin,

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this is in San Francisco,
in Chicago, New York,

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over 80% of our calls,

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we are responding to
and fighting Western disease.

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So we get to see up-close and front

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the destruction that is being caused
by the fork and the knife,

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and it is absolutely disheartening.

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Here is a quick video to show

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what the average firehouse
eats for breakfast.

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(Video) RE: Ah, ah, ah! And eggs.

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"And eggs, moon eggs!"

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RE: So, how are we having
the eggs today? Sunny-side up?

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VV: No, I'm going to flip them,
I don't know, I guess I just fry them.

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RE: And is this just like sausage?

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VV: Yes, pork sausage.

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RE: And then what do we got here?

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VV: Croissant rolls, baby!

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RE: Croissant rolls. And this?

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VV: Somebody made that
while we were gone.

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RE: I got you. Alright.

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And here's a little fun.

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We got chips, oatmeal creme pies.

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We got granola bars, Nutty bars.

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We got Big Texas,
Skittles, Starburst, M&M's.

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We got Oreos,

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and this is Butter Lovers popcorn.

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We got Monster Drinks down here,

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and then, what do we got? Oh yeah!

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(On stage): You get the picture!

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And it gets worse for lunch
and even worse for dinner.

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And it's probably very similar
in every house in America.

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This is Station 2, it's a hop skip
and a jump from here.

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This is were I spent the last eight years
of my career as a firefighter,

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and we are an island of health
in a sea of fast food restaurants.

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We've got McDonald's, Wendy's,
Papa John's, Domino's and Pizza Hut.

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Right next door, we used
to have a Burt's Barbecue,

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It burned down about three
years ago, and they are blaming

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the vegetarian firehouse
for not putting it out.

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(Laughter)

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But we were not
always an island of health.

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What happened is - those 
numbers are a little funny -

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in 2003, we had a bet to see
who had the lowest cholesterol.

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The results came back, and J.R.'s
cholesterol was 344 at the age of 33.

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and so, in an act of solidarity
to save J.R.'s life,

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we as a group, started eating
plant-strong the very next shift.

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Within a month, he had
his cholesterol rechecked,

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and it had gone from 344 to 196.

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We got a flood of media attention.

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The word got out about
what we were doing at Station 2,

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the charming dissonance
of a bunch of Texas male firefighters

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eating this plant-based vegetarian diet.

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... New York Times, NPR,
Austin American Statesman ...

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So, I got solicited
by literary agents to write a book,

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and all of the sudden
I realized that as a firefighter,

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not a doctor, not a nutritionist,
but as a firefighter,

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I could reach a segment of America

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that would never otherwise hear
this message about eating more plants.

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So I almost felt an obligation
to go ahead and write this book,

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and teach people the absolute,
undeniable connection

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between what we put in our mouths,

200
00:12:31,652 --> 00:12:36,165
and your ability to have
a perfect weight, ideal health,

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00:12:36,195 --> 00:12:39,755
and be bullet proof
to chronic Western disease.

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And really, it's all...

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Really, it's all about the food.

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It's all about the food,
it's all about the food.

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Here for example

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00:13:01,081 --> 00:13:02,788
is red meat.

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00:13:03,410 --> 00:13:06,928
Just about everybody knows red meat
probably isn't the best thing for them.

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00:13:06,948 --> 00:13:12,534
But how many people know that chicken
has just as much cholesterol as red meat,

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00:13:12,554 --> 00:13:15,906
and it also has acidic
producing animal protein,

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00:13:15,926 --> 00:13:19,159
which leaches calcium from the bones,

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00:13:19,169 --> 00:13:23,044
is an incredible tumor and cancer
promoter and inflames the arteries.

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00:13:23,044 --> 00:13:24,310
And what about fish?

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00:13:24,340 --> 00:13:26,980
Everybody thinks that fish
is healthy these days, right?

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00:13:26,990 --> 00:13:28,177
Omega-3 fatty acids!

215
00:13:28,187 --> 00:13:30,622
In reality, if you get a piece of fish,

216
00:13:30,642 --> 00:13:33,512
that is not tainted with mercury
and PCPs and dioxins,

217
00:13:33,512 --> 00:13:37,096
you still get a piece of flesh
which has the animal protein,

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00:13:37,116 --> 00:13:39,716
the animal cholesterol,
and the animal fat.

219
00:13:39,736 --> 00:13:41,983
And then eggs, what about eggs?

220
00:13:42,003 --> 00:13:45,203
There're only two things wrong with eggs,
the yolk and the white.

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00:13:45,221 --> 00:13:46,471
(Laughter)

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00:13:46,481 --> 00:13:48,743
The yolk has over 200 mg
of dietary cholesterol,

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00:13:48,763 --> 00:13:52,843
and the white is a concentrated
form of what? Animal protein.

224
00:13:54,183 --> 00:14:00,156
And dairy is just milk, flesh
in a liquid, cream or solid form.

225
00:14:00,186 --> 00:14:04,602
It has the same amounts of animal protein,
animal cholesterol, and animal fat.

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00:14:04,682 --> 00:14:09,051
Now these foods here, these are the ones
that are going to give us back our lives.

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00:14:09,211 --> 00:14:11,862
The fruits, the vegetables,
the whole grains,

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00:14:11,882 --> 00:14:14,112
the beans, they have
all the phytochemicals,


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00:14:14,132 --> 00:14:18,526
all the antioxidants,
over 100,000 micro-nutrients

230
00:14:18,556 --> 00:14:21,336
that are just jonesing
to go to work for you

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00:14:21,356 --> 00:14:26,486
and protect you from heart disease,
diabetes, obesity, Alzheimer's,

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00:14:26,516 --> 00:14:28,655
all these diseases.

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00:14:30,904 --> 00:14:35,350
And before I forget, what about olive oil?

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00:14:35,370 --> 00:14:37,474
It's heart healthy, right?

235
00:14:37,790 --> 00:14:39,178
No, it's not.

236
00:14:39,198 --> 00:14:42,698
Extracted oils are the most concentrated
source of calories on the planet,

237
00:14:42,718 --> 00:14:45,588
at 120 calories per tablespoon,

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00:14:45,608 --> 00:14:49,702
and they have more empty calories
than either white sugar, or white flour.

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00:14:50,434 --> 00:14:55,788
And as you'll see here,
it's 15% artery clogging saturated fat,

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and there's absolutely
zero nutrients to speak of.

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And that's olive oil, okay?

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Now, the results can be revolutionary
when you eat plant-strong.

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And these are just some of the results
that can revolutionize your health.

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This individual here as you can see,
16 pounds in 28 days,

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cholesterol dropped 45%,

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00:15:25,093 --> 00:15:30,021
and his LDL which is
the lethal, dropped 55%.

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This gentlemen here looks like
he's lost 15 years of his life,

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he looks 15 years younger.

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The slide is a little cut off at the top,
but it's pretty amazing what he did.

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He also dropped his triglycerides,

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which is the amount of fat
in your blood, by threefold.

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00:15:48,331 --> 00:15:51,812
And then Tim here
lost 33 pounds in 28 days.

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His cholesterol got down to 93,

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00:15:54,532 --> 00:15:57,514
basically the equivalent
of a rural Chinese person.

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00:15:57,524 --> 00:15:59,154
(Laughter)

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And Tim wrote in one of his food logs,

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"For dessert, watermelon," and then
in parenthesis "the whole thing."

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(Laughter)

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And the beautiful thing
is that by eating foods

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that are low in calories
and high in nutrients,

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you get to eat all you want,
as opposed to foods

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00:16:17,953 --> 00:16:20,633
that are high in calories
and low in nutrients.

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00:16:21,473 --> 00:16:23,855
This is one of my heroes,
Sir Winston Churchill,

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and he has a quote
that I love, and it goes,

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"America always gets it right,

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but only after they have
tried everything else."

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(Laughter)

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I think it's fare to say
that we as a country

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have tried everything else, and now
it's time to get it right, alright?

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00:16:38,580 --> 00:16:40,719
It's time to play big.

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We all have a skin in this game.

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00:16:44,244 --> 00:16:47,604
And the answer to this
healthcare crisis that we have

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is not about a pill,
not about a procedure,

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not about more legislation,
not about rejiggering the numbers.

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It's about everybody stepping up
and looking in the mirror,

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and deepening their personal
commitment to their health.

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And we can turn this ship around,
we absolutely can.

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And that right there is my TED wish!

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(Applause)