0:00:11.744,0:00:16.215 我喺 Twitter 嘅自我介紹係 0:00:16.775,0:00:20.896 「我既多疑又樂觀」 0:00:22.359,0:00:26.471 我相信科學,亦相信無限可能 0:00:26.601,0:00:29.863 我所講嘅正係我今日會講嘅題目 0:00:32.135,0:00:35.604 如果我哋身處一個真正公開透明嘅社會 0:00:35.604,0:00:39.904 我哋嘅世界會點樣 0:00:39.904,0:00:43.804 一個社會大致上清楚 0:00:43.804,0:00:52.731 我哋每日都面對嘅方方面面[br]包括社會、政治、環境、經濟 0:00:53.391,0:00:57.341 但係,新聞文化表明 0:00:57.341,0:01:02.054 我哋可以更加知情 0:01:02.907,0:01:05.840 嗨,我係 Coleen Christie 0:01:06.667,0:01:10.686 我係一位新聞主播[br]如果你鍾意,可以叫我廣播記者 0:01:11.440,0:01:15.562 我……我會猶疑咁講出呢個名[br]係因為我最近至知道 0:01:15.566,0:01:21.373 原來新聞廣播係業員[br]喺最受鄙視職業排行榜上排第六 0:01:21.373,0:01:22.868 (笑聲)[br]係呀 0:01:22.868,0:01:25.939 我哋比稅務精算師高一名 0:01:25.939,0:01:26.778 咁又係嘅 0:01:26.778,0:01:30.565 因為大部分人都鍾意稅務精算師[br]多過廣播記者 0:01:30.565,0:01:31.998 (笑聲)[br]真係。唔錯 0:01:31.998,0:01:36.295 就好似當莎莉.菲爾德[br]發表奧斯卡獲獎致謝辭嗰陣 0:01:36.295,0:01:38.710 佢心裏其實想講[br]你憎我、你恨我 0:01:38.710,0:01:39.675 (笑聲) 0:01:39.675,0:01:41.968 唔只係我一個人講[br]可以嘅話請畀我幾分鐘試試 0:01:41.968,0:01:43.057 (笑聲) 0:01:43.057,0:01:46.692 但我哋至少比律師做得好[br]佢哋排第三 0:01:46.692,0:01:48.510 就係咁畀咗我希望 0:01:48.510,0:01:50.206 (笑聲) 0:01:50.206,0:01:55.942 我任職嘅溫哥華 CTV [br]係加拿大最大電視台嘅附屬機構 0:01:55.942,0:02:00.982 我嘅生涯從一個唔尋常嘅方式開始 0:02:00.982,0:02:07.530 我一開始喺市場同推廣方面工作嘅經歷[br]令我對新聞有一個獨特嘅視野 0:02:07.530,0:02:10.407 你睇,我已經明白到 0:02:10.407,0:02:12.574 新聞係一種產品[br]佢需要推銷 0:02:13.337,0:02:16.042 仲係一件好重要嘅產品 0:02:16.723,0:02:18.541 我喺一個好注重新聞嘅家庭長大 0:02:18.541,0:02:21.274 當我阿媽唔需要返工嗰陣 0:02:21.274,0:02:23.599 佢就會將成份報紙刨曬 0:02:23.599,0:02:27.673 佢知道曬裏面嘅[br]所有新聞、所有球員消息 0:02:27.777,0:02:29.988 但佢嘅學歷只有八年級 0:02:30.853,0:02:33.994 作為一家人[br]我哋會一齊睇晚間新聞報導 0:02:33.994,0:02:35.508 我哋係專心咁睇 0:02:35.508,0:02:37.955 我諗係因為我父母出身貧苦嘅緣故 0:02:37.955,0:02:43.448 佢哋認為畀我哋了解事物[br]同教育我哋都係好重要 0:02:44.127,0:02:48.826 晚飯傾計話題經常係[br]政治議題、時下城中熱話 0:02:48.826,0:02:52.178 「遞鐵板汁過黎。[br]我唔信你係咁社會主義 ! 0:02:52.178,0:02:55.315 你要多啲薯仔嗎?」[br]之類嘅話題 0:02:55.315,0:02:56.621 (笑聲)[br]係呀 0:02:57.256,0:03:03.323 講番轉頭[br]我哋宜家嘅新聞選材比以前多 0:03:03.323,0:03:04.089 呢個無容置疑 0:03:04.089,0:03:05.623 以前無論我哋喺邊度搵到消息 0:03:05.623,0:03:09.671 我哋都相信呢單消息係可信可靠嘅 0:03:10.384,0:03:13.479 但係各位,一切都變曬,係唔係? 0:03:15.035,0:03:19.701 喺依家嘅新聞新時代[br]資訊就係力量 0:03:19.701,0:03:25.474 但我哋駕馭資訊嘅能力[br]面臨著前所未有嘅危機 0:03:25.721,0:03:28.783 過去十年[br]我哋使用新聞嘅習慣 0:03:28.783,0:03:32.161 有咗明顯嘅改變 0:03:32.345,0:03:35.925 大部分原因係因為數碼媒體爆炸性增長 0:03:35.925,0:03:39.707 爆炸性增長促使更多競爭 0:03:39.707,0:03:44.224 衝擊我哋喺報章同電視行業嘅領導地位 0:03:44.224,0:03:49.256 又改變我哋所謂嘅新聞價值 0:03:51.711,0:03:53.355 最近有個調查 0:03:53.563,0:03:55.137 你或者會覺得有趣 0:03:56.090,0:04:01.974 就係接近九成嘅北美洲人[br]話佢哋好想收到每日嘅新聞 0:04:01.974,0:04:03.206 但留意 0:04:05.152,0:04:08.560 接近五成嘅人話佢哋唔信報導 0:04:10.845,0:04:12.344 信唔信係一個問題 0:04:12.344,0:04:18.025 而我認為部分原因係[br]因為我哋覺得新聞有偏頗 0:04:19.319,0:04:25.743 當然,當出現極端嘅新聞機構[br]例如右翼嘅福斯廣播公司 0:04:25.743,0:04:30.421 同左翼嘅微軟國家廣播公司[br]偏頗嘅報導就會出現 0:04:30.421,0:04:32.804 但身為從業員 0:04:32.804,0:04:37.491 我認為話所有傳媒都有偏頗[br]就將問題睇得太簡單 0:04:37.491,0:04:42.068 事實上,我今日會話畀你聽 0:04:42.068,0:04:46.546 問題嘅根本唔係傳媒有偏頗 0:04:47.421,0:04:52.335 你先係今日新聞嘅問題所在 0:04:53.109,0:04:55.913 其實我唔係問緊[br]你可以信邊單報導 0:04:55.913,0:04:59.191 而係,你信唔信自己[br]可以明辨是非? 0:05:00.187,0:05:03.848 新聞就係對事實嘅報導 0:05:03.848,0:05:08.562 每日,記者透過報導發放資訊 0:05:08.562,0:05:11.760 但係我哋嚟睇清楚 0:05:11.760,0:05:18.223 有兩種新聞來源 0:05:18.223,0:05:24.095 一種係主流可信嘅新聞材料[br]其餘嘅就係另一種 0:05:24.095,0:05:26.284 仲有根據你對材料嘅相信程度 0:05:26.284,0:05:30.313 嗰條分辨是否可信嘅界綫[br]對你嚟講似乎好模糊 0:05:30.313,0:05:33.686 當然有例外[br]例外成日都出現 0:05:33.804,0:05:36.717 可信新聞嘅最簡單定義係︰ 0:05:36.717,0:05:41.247 經過嚴格步驟[br]確定資料正確同平衡各方立場後 0:05:41.247,0:05:43.401 所得出嘅資訊 0:05:43.553,0:05:46.260 多數人每日接收新聞 0:05:46.260,0:05:49.403 聽咗之後就忘記咗[br]甚至從來都冇思考過 0:05:49.403,0:05:52.286 我認為明白呢個過程好重要 0:05:53.725,0:06:00.857 例如,喺電視裏面[br]新聞資訊黎自唔同地方 0:06:00.857,0:06:06.938 我哋項目編輯嘅職責[br]就係整合呢啲資訊 0:06:06.938,0:06:10.588 列出可能會報導嘅項目 0:06:11.035,0:06:14.386 宜家,下一步可能會令你感到驚訝 0:06:15.555,0:06:20.500 我哋真係會辨論、討論每個新聞素材 0:06:21.498,0:06:25.629 而我哋就係一班具備經驗同訓綀 0:06:25.629,0:06:28.648 有知識、唔同性格嘅人 0:06:28.648,0:06:32.139 但其實,新聞工作室裏面[br]想參與嘅任何人 0:06:32.957,0:06:36.454 都可以一齊去衡量每篇新聞嘅價值 0:06:36.454,0:06:40.518 呢啲係唔係我哋觀眾想要、想睇嘅? 0:06:40.876,0:06:45.029 下一步,我哋分配新聞畀報導員[br]佢哋準備就緒 0:06:45.029,0:06:49.068 然後外出採訪、整合資料 0:06:49.068,0:06:51.296 寫好新聞嘅內容 0:06:51.296,0:06:57.487 的確,有啲新聞比較複雜[br]但一般黎講 0:06:57.487,0:06:59.261 如果到最後 0:07:00.356,0:07:04.202 一篇新聞冇足夠新聞價值 0:07:05.566,0:07:09.622 或者未通過評估[br]佢就唔能夠出街 0:07:09.630,0:07:13.141 呢個就係全世界新聞工作室嘅運作 0:07:13.141,0:07:16.594 呢個程序好多時都有效 0:07:17.197,0:07:19.710 但你知道[br]唯一我哋未能避開嘅 0:07:20.492,0:07:23.451 就係偏頗睇法 0:07:23.847,0:07:25.735 我哋極力避免呢樣嘢 0:07:25.735,0:07:30.864 但畢竟我哋唔能夠喺我哋嘅報導裏邊[br]避免偏頗嘅睇法 0:07:30.864,0:07:32.188 舉個例子 0:07:33.673,0:07:38.141 當我哋報導一個競選計劃嘅時候[br]我哋因為某啲原因而受到指責 0:07:38.166,0:07:39.420 因為同時支持現任[br]同支持挑戰現任者嘅人 0:07:39.420,0:07:44.460 我哋俾人話 0:07:44.460,0:07:47.289 (笑聲)[br]每次都係,每次都係咁 0:07:47.289,0:07:50.056 當然,我哋唔會偏幫任何一方 0:07:50.235,0:07:54.616 你睇,主流媒體冇政治取態 0:07:55.441,0:07:57.695 你可能會話「吓?」 0:07:58.065,0:07:59.285 但的確係千真萬確 0:07:59.285,0:08:02.922 主流媒體冇政治取態 0:08:02.922,0:08:05.200 雖然我哋有右翼保守媒體 0:08:05.200,0:08:08.316 但係同時,有左翼媒體平衡返 0:08:08.316,0:08:10.750 但我講嘅係主流傳媒 0:08:10.750,0:08:15.147 對於我哋嗰啲行中間路線嘅人嚟講 0:08:15.147,0:08:19.264 政黨陰謀論 0:08:19.264,0:08:22.635 絕對係無稽之談 0:08:23.473,0:08:27.051 除咗嗰次月球登陸[br]嗰個係大話,從來都冇發生過 0:08:27.051,0:08:28.573 (笑聲)[br]從來都冇發生 0:08:28.573,0:08:30.319 當然,利用敘述式新聞 0:08:30.319,0:08:33.349 去推廣某種思識形態、政治立場嘅機構 0:08:33.349,0:08:38.612 情況當然唔同 0:08:38.612,0:08:40.969 甚至宜家呢啲組織更難被察覺 0:08:40.969,0:08:45.059 尤其當網絡上嘅新聞資訊愈嚟愈多 0:08:45.059,0:08:47.802 呢啲冇經過記者檢查同平衡嘅資訊 0:08:47.802,0:08:51.575 會誤導人錯信 0:08:53.039,0:08:59.514 被認為係偏見嘅錯誤係有可能出現嘅 0:09:00.035,0:09:04.033 但我認為呢啲機構唔係[br]你想像中咁別有用心 0:09:04.033,0:09:06.049 當呢種錯出現嗰陣 0:09:06.049,0:09:10.602 多數可靠嘅傳媒都會[br]恪守佢哋自己嘅原則 0:09:11.242,0:09:15.255 喺超過一百年嘅歷史當中[br]新聞媒體一直都喺度改正錯誤 0:09:15.255,0:09:17.399 無論我哋滿唔滿意 0:09:17.399,0:09:20.582 呢種改正工作的確係存在嘅 0:09:21.064,0:09:24.800 所以操守係職業嘅一大部分 0:09:25.901,0:09:30.133 但對嚟講,呢個唔係工作最難嘅地方 0:09:31.486,0:09:36.294 宜家,你可能唔知道[br]當我喺早上返工 0:09:36.294,0:09:40.877 我唔需要擔心感染傳染病 0:09:40.877,0:09:46.213 俾人開槍射、綁架、虐待[br]強暴、處決 0:09:46.213,0:09:48.760 好似我一啲同事一樣 0:09:48.760,0:09:53.266 我只需要同身處現場嘅佢哋通話就可以[br]而佢哋就要冒險 0:09:53.266,0:10:00.544 (掌聲) 0:10:00.544,0:10:02.670 係嘅,係通話,係通話 0:10:02.969,0:10:04.365 唔,我呢份工作實在好好 0:10:04.365,0:10:06.474 雖然辦公室嘅一日辛勞會令我頭髮變差 0:10:06.474,0:10:08.600 (笑聲) 0:10:08.600,0:10:11.393 咁對我嚟講并唔艱難[br]但對你哋就係,因為你要睇新聞 0:10:11.393,0:10:13.149 見到嗎? 0:10:13.584,0:10:18.550 宜家,我工作最難嘅地方就係收聲 0:10:21.258,0:10:23.392 我唔係講緊晏晝嘅會議 0:10:23.392,0:10:25.833 當然喺會議度同事都想我收聲 0:10:25.833,0:10:30.013 我喺講喺我報導新聞嗰時 0:10:30.013,0:10:36.249 我唔可以對充滿分歧嘅事[br]加入個人意見 0:10:36.658,0:10:39.650 我只係唔可以做 0:10:40.810,0:10:42.701 我唔會冒險去做 0:10:42.790,0:10:47.716 身為傳訊者[br]我嘅職責係令你明白報導內容 0:10:47.872,0:10:50.647 但我冇責任去話你知點樣思考 0:10:50.647,0:10:54.166 我唔可以去冒險[br]我哋都唔可以冒險 0:10:54.222,0:10:56.236 你所睇到嘅真相係 0:10:56.952,0:11:01.856 主流傳媒唔能夠承受採取立場嘅後果 0:11:02.305,0:11:05.504 我會用「承受」呢個詞語 0:11:06.871,0:11:09.780 偏頗對於商業經營嚟講係壞嘅 0:11:10.727,0:11:13.173 等我話你聽現金喺呢度嘅作用 0:11:13.173,0:11:14.855 我依家只會講現金 0:11:14.855,0:11:18.606 我哋民主社會需要獨立嘅新聞 0:11:18.606,0:11:20.468 令我哋可以一直知情同自在 0:11:20.468,0:11:27.219 而新聞同新聞行業需要客戶去維持經營 0:11:27.699,0:11:32.633 對於電視行業,觀眾就係顧客 0:11:33.093,0:11:35.250 觀眾愈多,收視愈高 0:11:35.250,0:11:37.966 收視愈高,廣告收益愈高 0:11:37.966,0:11:41.039 廣告收益令開支預算可以維持落去 0:11:41.039,0:11:47.902 開支預算則支付記者嘅薪酬[br]令佢哋收集令我哋自在嘅新聞 0:11:47.902,0:11:49.806 呢個就係成個運作機制 0:11:50.204,0:11:53.930 如果我哋有意偏頗嘅話 0:11:54.625,0:11:58.470 好可能會引起廣大觀眾嘅對抗 0:12:00.087,0:12:01.690 咁就唔好嘞 0:12:01.715,0:12:06.352 偏頗喺新聞界唔係好嘢 0:12:07.957,0:12:11.068 最近一啲調查發現 0:12:11.068,0:12:13.727 我哋一啲消費習慣嘅有趣數據 0:12:14.786,0:12:20.352 我必須強調我哋大部分人[br]仍然由電視獲取新聞 0:12:21.439,0:12:23.791 但我哋接收新聞嘅形式愈黎愈多樣化 0:12:23.791,0:12:30.837 大部分北美洲人宜家[br]喺多個平台獲取新聞 0:12:31.454,0:12:35.495 仍然,我哋接近九成仍然 0:12:35.495,0:12:38.812 由單一新聞機構接收新聞 0:12:39.242,0:12:42.050 所以等我話你知成件事係點樣 0:12:42.521,0:12:46.300 你喺屋企度[br]電視播住 CNN 頻道 0:12:47.434,0:12:51.102 你用平板電腦上 CNN 網站 0:12:51.206,0:12:55.440 又用手機喺 Twitter [br]跟進 CNN 嘅突發新聞 0:12:55.675,0:12:57.383 你冇社交生活 0:12:57.653,0:12:59.743 (笑聲) 0:12:59.743,0:13:01.302 近視? 0:13:02.152,0:13:03.083 係嘅,有可能 0:13:03.083,0:13:05.577 除非你有樣嘢畀 Wolf Blitzer[br]嗱,唔好講咩呀 0:13:05.948,0:13:07.427 (笑聲) 0:13:07.559,0:13:09.505 諷刺嘅係 0:13:10.006,0:13:11.824 今年一個調查顯示 0:13:12.497,0:13:18.110 北美洲人話佢哋感覺比以前更加知情 0:13:19.038,0:13:24.149 當我哋感到更多知情嘅時候[br]我哋好像係接收更加多嘅新聞 0:13:24.149,0:13:26.447 但我哋往往獲得嘅都只係同一單新聞 0:13:26.447,0:13:28.723 新聞資訊以愈嚟愈快嘅速度[br]嚟到我哋面前 0:13:28.723,0:13:30.337 我哋喺統計上知道 0:13:30.337,0:13:33.926 我哋專注時間正變得愈黎愈短 0:13:33.926,0:13:38.844 呢個正改變我哋對新聞類型嘅口味 0:13:39.986,0:13:43.965 集中專注力係前所未有嘅難 0:13:43.965,0:13:48.802 電視上每則新聞嘅平均長度[br]少於兩分鐘 0:13:48.802,0:13:52.995 有時短到 20 秒 0:13:53.302,0:13:54.628 大家可以諗下 0:13:56.101,0:13:56.815 嘩 0:13:58.168,0:14:01.031 沉悶令你嘅睇法傾側 0:14:01.520,0:14:05.968 如果我哋唔能令你參與其中[br]你就會離開 0:14:06.649,0:14:08.283 我哋並唔想你離開 0:14:08.770,0:14:13.570 喺電視上,我哋洗成日搜集[br]你可以信賴、有質量嘅資訊 0:14:13.570,0:14:15.901 雖然你哋之中有五成唔相信 0:14:15.901,0:14:16.878 (笑聲) 0:14:16.878,0:14:22.233 你嘅「資訊晚餐」上枱喇[br]我哋仲同你加咗「甜品」 0:14:22.233,0:14:24.686 真嘅,真嘅。至於流行影片 0:14:24.686,0:14:26.963 你知道,只要係古怪嘅[br]逗笑嘅、有趣嘅影片 0:14:26.963,0:14:29.195 都會喺大部分嘅新聞報導裏面播 0:14:29.195,0:14:33.774 仲要喺收視率最高時段播出 0:14:34.494,0:14:38.247 真嘅,真嘅,係呀 0:14:39.307,0:14:44.362 小心,我哋知道[br]要令新聞睇起黎唔重要 0:14:44.362,0:14:47.226 我哋好小心唔去咁做 0:14:47.226,0:14:51.181 但我哋同喬恩 ‧ 史都華競爭緊 0:14:51.181,0:14:52.004 (笑聲) 0:14:52.004,0:14:57.161 我哋開足馬力工作[br]令你哋可以一直享受娛樂同收到資訊 0:14:57.161,0:14:59.548 於是你會依住部電視 0:15:00.198,0:15:03.561 但你可能問︰「喂,電子新聞[br]喺我需要嗰陣畀到我想要嘅嘢」 0:15:03.561,0:15:06.408 呢個絕對正確,但同樣恐怖 0:15:06.408,0:15:10.597 你上網嘅習慣會被翻睇、跟進、塑造 0:15:10.597,0:15:11.941 你嘅每次點擊 0:15:11.941,0:15:17.838 都會留低紀錄[br]於是你就俾人推介更多相關嘅新聞 0:15:18.858,0:15:24.627 所以社交媒體就造成咗你嘅偏見 0:15:24.627,0:15:26.878 自從 2009 年 0:15:26.878,0:15:32.629 社交媒體新聞頁面嘅瀏覽量[br]上升咗 60% 0:15:33.260,0:15:37.396 最近北美洲有七成受訪者 0:15:37.396,0:15:41.782 話佢哋將社交媒體當成一種新聞來源 0:15:41.928,0:15:46.891 我唔係要講社交媒體嘅壞話[br]我都好鍾意佢嘅 0:15:47.227,0:15:51.148 Twitter 對於交流、發佈突發新聞黎講 0:15:51.148,0:15:53.534 係好好嘅工具 0:15:53.534,0:15:57.097 但如果你用社交媒體[br]作為你基本嘅新聞來源 0:15:57.857,0:16:00.292 咁你就要小心喇[br]因為試諗下 0:16:00.292,0:16:04.533 你嘅鄰居或者同事 0:16:04.533,0:16:07.652 佢鍾意貓嘅影片[br]又係你嘅新聞統籌主任 0:16:07.652,0:16:08.749 (笑聲) 0:16:08.749,0:16:09.786 你知嗎? 0:16:09.786,0:16:11.836 你 Facebook 上面嘅編輯團隊 0:16:11.836,0:16:15.071 水平同你 Facebook 嘅朋友一樣 0:16:16.020,0:16:17.143 真嘅 0:16:17.380,0:16:23.299 仲有 Twitter[br]係冇新聞統籌主任,真係冇 0:16:23.489,0:16:28.096 # 競爭 # 情感[br]# 金.卡達夏 0:16:28.096,0:16:29.229 (笑聲) 0:16:29.229,0:16:30.917 我剩係講 Kim Kardashian 0:16:30.917,0:16:33.370 因為我希望當某個人[br]喺網上搜索佢嘅名字時 0:16:33.370,0:16:34.964 呢場演講會顯示出嚟 0:16:34.964,0:16:36.148 (笑聲 ) 0:16:36.148,0:16:37.818 # 唔知醜 0:16:37.908,0:16:41.485 你係你自己世界裏面嘅新聞裁縫師 0:16:41.485,0:16:47.665 我哋喺統計上知道你鍾意[br]喺同你諗法差唔多嘅人嗰度獲取新聞 0:16:47.689,0:16:48.980 呢個係事實 0:16:49.288,0:16:53.963 除此之外,想喺網絡上面非常知情嘅話 0:16:53.963,0:17:00.430 你就要畀啲功夫 0:17:00.770,0:17:04.695 你只會㩒吸引你嘅嘢,係嗎? 0:17:05.501,0:17:08.363 諗一諗,情況就好像去食自助餐 0:17:08.865,0:17:11.318 你唔會獲分兩份沙律一樣 0:17:11.318,0:17:13.152 ( 笑聲) 0:17:13.152,0:17:17.240 但你知,你睇到啲甜品喺嗰度[br]佢哋睇起身好好食 0:17:17.297,0:17:18.663 冇人睇住 0:17:18.851,0:17:20.738 攞兩份。咩呀? 0:17:20.760,0:17:22.482 我哋都係人 0:17:22.839,0:17:25.303 我哋都鍾意薄批 0:17:25.355,0:17:30.070 我哋嘅個人喜好滿足我哋嘅偏向 0:17:30.095,0:17:34.521 我哋對新聞內容嘅選擇[br]足以證明呢個道理 0:17:35.454,0:17:40.528 通過定義同設計,數碼媒體[br]提供咗我哋喜好之外更多嘅嘢 0:17:40.528,0:17:45.564 你想要嘅話[br]就可以建立一個自己嘅資訊播放列表 0:17:46.511,0:17:51.102 佢就好似——我唔知係唔係[br]新聞裏邊嘅音樂串流程式 0:17:51.639,0:17:55.273 呢個系統畀到你需求以外更多嘅嘢 0:17:55.273,0:18:00.304 佢係唔錯,但你係點樣接觸到新事物? 0:18:00.529,0:18:03.939 你係點用另一個角度睇嘢嘅? 0:18:04.214,0:18:05.990 如果你仍然收聽 80 年代嘅頻道 8 0:18:05.990,0:18:08.288 你又點會聽到新音樂? 0:18:08.288,0:18:09.684 係嗎(笑聲) 0:18:09.684,0:18:12.695 唔理我哋有冇認清 0:18:12.696,0:18:18.606 我哋潛意識嘅傾向[br]都喺度控制我哋使用新聞嘅習慣 0:18:18.779,0:18:22.586 咁令我哋比以前知情得更少 0:18:23.999,0:18:27.836 你知嗎?我哋知道有咩發生咗 0:18:28.789,0:18:32.628 當我哋對傳媒嘅信任跌至新低 0:18:33.036,0:18:34.493 就代表咗我哋 0:18:34.493,0:18:40.897 尋找新同更廣新聞來源嘅意欲消失咗 0:18:41.348,0:18:43.883 同時我哋嘅偏見變得更為嚴重 0:18:44.925,0:18:46.288 我哋每日都睇到咁樣嘅嘢︰ 0:18:46.288,0:18:50.710 當一方嘅陣營喺一邊[br]另一方陣營喺另一邊嘅時候 0:18:51.221,0:18:53.261 兩派人都唔聽對方講嘢 0:18:53.261,0:18:56.515 佢哋唔想聽,因為缺乏信任 0:18:56.515,0:19:00.048 一切都緣於自我、害怕 0:19:00.048,0:19:04.338 拒絕對方,最後冇進展 0:19:05.468,0:19:09.747 我哋表現得好似細路咁[br]如果係嘅話,我哋就會受罰 0:19:09.747,0:19:13.940 但係,喺呢件事上[br]採取呢種態度嘅人 0:19:13.940,0:19:15.979 會收睇佢哋自己嘅電視節目 0:19:15.979,0:19:19.102 又或者,佢哋收集嘅節目 0:19:21.090,0:19:25.389 畫家同社會分子魯本 ‧ 布雷德斯[br]寫過一句好有說服力嘅話︰ 0:19:25.389,0:19:28.665 「我哋怕睇到社會最知情嘅狀態[br] 0:19:28.665,0:19:31.808 墮落到人人漠唔關心嘅地步」 0:19:31.808,0:19:33.799 (掌聲) 0:19:33.799,0:19:38.289 所以當我哋個人傾向[br]令我哋困喺一個惡性循環裏邊 0:19:38.289,0:19:41.618 不斷畀我哋同類資訊嘅時候 0:19:41.618,0:19:46.053 我哋點可以實現一個真正知情嘅社會? 0:19:47.001,0:19:51.416 例如,當我哋喺平常習慣以外 0:19:51.416,0:19:56.764 揀第二或第三個新聞來源嘅時候 0:19:56.764,0:20:00.884 有咩會發生? 0:20:02.575,0:20:06.558 新聞更多元化可以令我哋知情更多 0:20:06.558,0:20:08.897 肯定令我哋喺婚禮、Mitzvahs 酒吧 0:20:08.897,0:20:12.435 同 TED 會議上表現更聰明 0:20:12.435,0:20:14.223 (笑聲) 0:20:14.393,0:20:17.321 但表現聰明唔係目標 0:20:17.843,0:20:20.084 同我哋所講嘅無關 0:20:21.561,0:20:23.273 我哋係講緊自由 0:20:24.903,0:20:29.623 新聞傳媒係我哋自由嘅守衛 0:20:30.649,0:20:34.559 政府向我哋問責[br]我哋就向你問責 0:20:36.086,0:20:38.411 你可以自由選擇任何你鍾意嘅新聞來源 0:20:38.411,0:20:41.595 但如果你都選擇類似嘅,仲係自由咩? 0:20:41.595,0:20:47.021 選擇嗰啲可以加強你諗法嘅新聞[br]會令你感覺良好 0:20:47.433,0:20:49.695 但呢個其實係一種安全感嘅錯覺 0:20:49.695,0:20:53.882 仲唔會令你更深入認識事物 0:20:54.990,0:20:57.951 呢種安全感肯定唔會挑戰我哋[br]去挑戰我哋自己嘅觀念 0:20:57.951,0:21:01.043 所以我哋點先知道[br]我哋所睇嘅新聞足夠多元化? 0:21:01.045,0:21:05.359 如果你對所睇嘅一切感到滿意 0:21:05.359,0:21:07.524 你可能要加入一啲唔同嘅新聞來源 0:21:07.524,0:21:11.199 你知嗎?[br]新聞傳媒亦需要咁樣做 0:21:11.199,0:21:15.485 我哋需要令新聞睇起嚟更切合個人[br]尤其是我負責嘅嗰個新聞組別 0:21:16.926,0:21:18.674 我哋需要令人明白 0:21:18.674,0:21:21.626 點解一個新聞故事係重要嘅[br]一單新聞點影響到佢哋 0:21:21.893,0:21:24.657 任何人都可以獲得真相 0:21:25.084,0:21:27.597 而我哋就需要提供內容 0:21:27.767,0:21:32.571 當一個人點擊更加誘人嘅內容時 0:21:32.571,0:21:37.423 西方古語「吃佢吧,佢對你有益」[br]就唔啱用喇 0:21:37.782,0:21:42.303 如果冇咗你啲,我哋就輸咗喇 0:21:42.303,0:21:45.935 結果係大家一齊輸 0:21:49.593,0:21:55.391 著名廣播記者 Charlie Rose 講得好: 0:21:56.322,0:22:00.933 「就算我哋唔同意其他人,[br]我哋亦會向佢哋學習, 0:22:00.933,0:22:04.240 尤其是當我哋意見唔同嗰時」 0:22:05.208,0:22:07.574 我哋愈係講求 0:22:07.574,0:22:10.952 忍耐、多元、理解嘅真諦 0:22:10.952,0:22:14.594 我哋愈係能夠放低嗰啲 0:22:14.594,0:22:18.465 令到世界紛亂嘅仇恨同極端 0:22:18.659,0:22:22.939 所以我懇請你啲放低成見 0:22:22.939,0:22:27.385 畀你自己可以接收更廣泛嘅新聞 0:22:27.385,0:22:33.547 或者可能,只係可能[br]我哋可以締造一個知情嘅社會 0:22:33.547,0:22:40.079 一個真正知情嘅社會[br]然後邁進一個快樂嘅新時代 0:22:40.370,0:22:41.387 多謝 0:22:41.649,0:22:44.568 (掌聲)