[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:11.96,0:00:16.92,Default,,0000,0000,0000,,My biography on my Twitter page says
Dialogue: 0,0:00:16.92,0:00:21.31,Default,,0000,0000,0000,,I am a skeptic and an optimist.
Dialogue: 0,0:00:22.79,0:00:26.97,Default,,0000,0000,0000,,I believe in science,\Nand infinite possibilities
Dialogue: 0,0:00:26.97,0:00:30.76,Default,,0000,0000,0000,,and that kind of sums up what I am going\Nto be talking about today.
Dialogue: 0,0:00:32.42,0:00:35.33,Default,,0000,0000,0000,,What a world we could live in
Dialogue: 0,0:00:35.33,0:00:40.34,Default,,0000,0000,0000,,if we were a truly informed society.
Dialogue: 0,0:00:40.34,0:00:45.54,Default,,0000,0000,0000,,A society that, by and large,\Nunderstood every facet
Dialogue: 0,0:00:45.54,0:00:52.37,Default,,0000,0000,0000,,of the social, political, environmental,\Neconomic realities that we face everyday.
Dialogue: 0,0:00:53.74,0:00:57.69,Default,,0000,0000,0000,,Well, a news culture often indicates
Dialogue: 0,0:00:57.69,0:01:03.15,Default,,0000,0000,0000,,its potential for being truly informed.
Dialogue: 0,0:01:03.15,0:01:06.86,Default,,0000,0000,0000,,Hi, my name is Coleen Christie.
Dialogue: 0,0:01:06.86,0:01:10.98,Default,,0000,0000,0000,,I am a news anchor,\Na broadcast journalist, if you will,
Dialogue: 0,0:01:10.98,0:01:15.59,Default,,0000,0000,0000,,and I am a little hesitant to say that\Nbecause I recently found out
Dialogue: 0,0:01:15.59,0:01:21.32,Default,,0000,0000,0000,,that broadcast journalists rank number six\Non the list of most despised professions.
Dialogue: 0,0:01:21.32,0:01:22.84,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:22.84,0:01:26.27,Default,,0000,0000,0000,,We are just above tax auditors.
Dialogue: 0,0:01:26.27,0:01:27.29,Default,,0000,0000,0000,,That's right,
Dialogue: 0,0:01:27.29,0:01:30.50,Default,,0000,0000,0000,,most people like tax auditors\Nbetter than broadcast journalists.
Dialogue: 0,0:01:30.50,0:01:32.65,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:32.66,0:01:36.23,Default,,0000,0000,0000,,It sort of feels like when Sally Field\Nmade her Oscar acceptance speech,
Dialogue: 0,0:01:36.23,0:01:39.00,Default,,0000,0000,0000,,but it is the opposite; \Nyou hate me, you really hate me.
Dialogue: 0,0:01:39.01,0:01:40.28,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:40.28,0:01:42.72,Default,,0000,0000,0000,,Not me personally,\Ngive me a few minutes, you might.
Dialogue: 0,0:01:42.72,0:01:43.81,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:43.81,0:01:47.19,Default,,0000,0000,0000,,But at least we are doing better\Nthan lawyers, they are at number three.
Dialogue: 0,0:01:47.19,0:01:49.86,Default,,0000,0000,0000,,That gives me hope.
Dialogue: 0,0:01:49.86,0:01:50.96,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:50.96,0:01:56.08,Default,,0000,0000,0000,,I anchor for CTV Vancouver, an affiliate\Nof the number one network in Canada.
Dialogue: 0,0:01:56.08,0:02:00.100,Default,,0000,0000,0000,,I got my start in news\Nin a rather unusual way.
Dialogue: 0,0:02:00.100,0:02:06.20,Default,,0000,0000,0000,,I started in marketing and promotion\Nso it gives me a unique perspective,
Dialogue: 0,0:02:06.20,0:02:09.75,Default,,0000,0000,0000,,on the business of news;\Nyou see, I have always understood
Dialogue: 0,0:02:09.75,0:02:13.81,Default,,0000,0000,0000,,that news is a product\Nthat needs to be sold.
Dialogue: 0,0:02:13.81,0:02:16.83,Default,,0000,0000,0000,,But it is a really important product.
Dialogue: 0,0:02:16.83,0:02:19.13,Default,,0000,0000,0000,,I grew up in a home\Nwhere news was important.
Dialogue: 0,0:02:19.13,0:02:22.03,Default,,0000,0000,0000,,My mother would pour\Nover the morning newspaper
Dialogue: 0,0:02:22.03,0:02:23.96,Default,,0000,0000,0000,,on the days that she was not working.
Dialogue: 0,0:02:23.97,0:02:27.100,Default,,0000,0000,0000,,She knew all of the issues,\Nall of the players,
Dialogue: 0,0:02:27.100,0:02:31.14,Default,,0000,0000,0000,,and she had a grade-8 education.
Dialogue: 0,0:02:31.15,0:02:34.22,Default,,0000,0000,0000,,As a family, we would watch\Nthe nightly newscast together,
Dialogue: 0,0:02:34.22,0:02:35.75,Default,,0000,0000,0000,,and we actually paid attention.
Dialogue: 0,0:02:35.75,0:02:38.16,Default,,0000,0000,0000,,I think that because my parents\Ncame from poverty,
Dialogue: 0,0:02:38.16,0:02:44.41,Default,,0000,0000,0000,,they were very aware of the importance\Nof informing us and educating us.
Dialogue: 0,0:02:44.41,0:02:49.06,Default,,0000,0000,0000,,Conversations over the dinner table\Nwere often political, often heated.
Dialogue: 0,0:02:49.06,0:02:52.65,Default,,0000,0000,0000,,"Please pass the gravy, I cannot believe\Nyou are such a socialist!
Dialogue: 0,0:02:52.65,0:02:55.48,Default,,0000,0000,0000,,Would you like more potatoes?"\NThat sort of thing.
Dialogue: 0,0:02:55.48,0:02:57.20,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:57.20,0:03:00.49,Default,,0000,0000,0000,,Yeah, back then, our choices\Nfor news sources
Dialogue: 0,0:03:00.49,0:03:04.25,Default,,0000,0000,0000,,were a little more limited\Nthan they are now, that is for sure,
Dialogue: 0,0:03:04.25,0:03:05.83,Default,,0000,0000,0000,,but wherever we got our news,
Dialogue: 0,0:03:05.83,0:03:10.68,Default,,0000,0000,0000,,we pretty much trusted that it would be\Ntrustworthy and dependable.
Dialogue: 0,0:03:10.68,0:03:14.32,Default,,0000,0000,0000,,Boy! Things have changed, haven't they?
Dialogue: 0,0:03:15.34,0:03:20.04,Default,,0000,0000,0000,,In this modern news-age,\Ninformation is power,
Dialogue: 0,0:03:20.04,0:03:25.43,Default,,0000,0000,0000,,and never has our ability to leverage\Nthat power been more at risk.
Dialogue: 0,0:03:26.33,0:03:29.83,Default,,0000,0000,0000,,In the last ten years, there has been\Na remarkable change
Dialogue: 0,0:03:29.83,0:03:32.58,Default,,0000,0000,0000,,in our news consumption habits.
Dialogue: 0,0:03:32.58,0:03:36.33,Default,,0000,0000,0000,,Due, in large part,\Nto the explosion of digital media.
Dialogue: 0,0:03:36.33,0:03:39.91,Default,,0000,0000,0000,,That explosion has created\Nmore competition,
Dialogue: 0,0:03:39.91,0:03:44.45,Default,,0000,0000,0000,,and it has changed our legacy platforms,\Nbeing newspapers and televisions,
Dialogue: 0,0:03:44.45,0:03:49.57,Default,,0000,0000,0000,,and it has actually changed\Nwhat we consider "newsworthy" to be.
Dialogue: 0,0:03:52.10,0:03:54.16,Default,,0000,0000,0000,,In a recent survey
Dialogue: 0,0:03:54.16,0:03:56.29,Default,,0000,0000,0000,,- you might find this interesting -
Dialogue: 0,0:03:56.29,0:04:02.03,Default,,0000,0000,0000,,nearly 90% of North Americans said\Nthey were "hungry for their daily news",
Dialogue: 0,0:04:02.03,0:04:03.10,Default,,0000,0000,0000,,but get this;
Dialogue: 0,0:04:05.30,0:04:09.11,Default,,0000,0000,0000,,nearly 50% of them said\Nthey could not trust it.
Dialogue: 0,0:04:10.92,0:04:12.81,Default,,0000,0000,0000,,Trust is an issue,
Dialogue: 0,0:04:12.81,0:04:18.68,Default,,0000,0000,0000,,and I think part of that trust issue is\Nwrapped up in our sense of bias in news.
Dialogue: 0,0:04:19.79,0:04:26.08,Default,,0000,0000,0000,,Yes. of course, with polarized news\Norganizations like Fox News on the right,
Dialogue: 0,0:04:26.08,0:04:31.04,Default,,0000,0000,0000,,and MSNBC on the left, \Nit is absolutely clear that bias exists,
Dialogue: 0,0:04:31.04,0:04:33.24,Default,,0000,0000,0000,,but as a journalist on the inside,
Dialogue: 0,0:04:33.25,0:04:37.97,Default,,0000,0000,0000,,I think it is an oversimplification\Nto say that all media is biased.
Dialogue: 0,0:04:37.98,0:04:41.23,Default,,0000,0000,0000,,In fact, I propose to you today
Dialogue: 0,0:04:42.53,0:04:46.53,Default,,0000,0000,0000,,that the problem\Nwith media is not bias at all.
Dialogue: 0,0:04:47.77,0:04:52.27,Default,,0000,0000,0000,,The problem with news today is you.
Dialogue: 0,0:04:53.12,0:04:56.39,Default,,0000,0000,0000,,The question I put to you\Nis not which news you can trust,
Dialogue: 0,0:04:56.39,0:04:59.65,Default,,0000,0000,0000,,but can you trust yourself\Nto consume it wisely?
Dialogue: 0,0:05:00.83,0:05:04.22,Default,,0000,0000,0000,,News, in essence, is factual storytelling.
Dialogue: 0,0:05:04.22,0:05:09.06,Default,,0000,0000,0000,,Everyday, journalists attempt\Nto share information through stories.
Dialogue: 0,0:05:09.06,0:05:12.10,Default,,0000,0000,0000,,But let's make something\Nvery clear from the get-go.
Dialogue: 0,0:05:12.10,0:05:18.42,Default,,0000,0000,0000,,There are essentially\Ntwo kinds of sources for news.
Dialogue: 0,0:05:18.42,0:05:24.31,Default,,0000,0000,0000,,There is mainstream credible news,\Nand then there is everything else,
Dialogue: 0,0:05:24.31,0:05:26.64,Default,,0000,0000,0000,,and based on your lack of trust,
Dialogue: 0,0:05:26.64,0:05:30.80,Default,,0000,0000,0000,,the line between the two must seem\Npretty blurry to you.
Dialogue: 0,0:05:30.81,0:05:34.10,Default,,0000,0000,0000,,Now of course there are exceptions.\NThere are always exceptions.
Dialogue: 0,0:05:34.10,0:05:36.65,Default,,0000,0000,0000,,The simplest definition of "credible news"
Dialogue: 0,0:05:36.65,0:05:41.08,Default,,0000,0000,0000,,is: information reported after\Na rigorous series of checks and balances
Dialogue: 0,0:05:41.08,0:05:43.83,Default,,0000,0000,0000,,to ensure accuracy and fairness.
Dialogue: 0,0:05:43.83,0:05:46.39,Default,,0000,0000,0000,,Most people consume their news everyday\N
Dialogue: 0,0:05:46.39,0:05:49.70,Default,,0000,0000,0000,,without knowing that,\Nor even thinking about it
Dialogue: 0,0:05:49.70,0:05:52.61,Default,,0000,0000,0000,,and I think it is important\Nwe understand the process.
Dialogue: 0,0:05:54.03,0:06:00.71,Default,,0000,0000,0000,,So for example, in television, news ideas\Ncome from anywhere and everywhere.
Dialogue: 0,0:06:01.64,0:06:07.14,Default,,0000,0000,0000,,It is our assignment editors job\Nto assemble those ideas
Dialogue: 0,0:06:07.14,0:06:11.60,Default,,0000,0000,0000,,and create a potential list\Nof the stories that we will cover.
Dialogue: 0,0:06:11.60,0:06:14.93,Default,,0000,0000,0000,,The next step in the process\Nmight surprise you.
Dialogue: 0,0:06:15.91,0:06:20.59,Default,,0000,0000,0000,,We actually debate and discuss\Neach one of those stories' ideas.
Dialogue: 0,0:06:21.91,0:06:25.78,Default,,0000,0000,0000,,A group of highly experienced, trained,
Dialogue: 0,0:06:25.79,0:06:28.88,Default,,0000,0000,0000,,knowledgeable, diverse individuals,
Dialogue: 0,0:06:28.88,0:06:31.88,Default,,0000,0000,0000,,practically anybody in our news room\Nwho wants to participate,
Dialogue: 0,0:06:33.06,0:06:36.95,Default,,0000,0000,0000,,weighs the news value merits\Nof each story.
Dialogue: 0,0:06:36.95,0:06:41.20,Default,,0000,0000,0000,,Is it something our audience wants?\NIs it something our audience needs?
Dialogue: 0,0:06:41.20,0:06:45.53,Default,,0000,0000,0000,,Next, we assign stories to our reporters,\Nour "boots on the ground".
Dialogue: 0,0:06:45.54,0:06:49.17,Default,,0000,0000,0000,,They go out and they find facts,\Nand they assemble those facts,
Dialogue: 0,0:06:49.17,0:06:52.04,Default,,0000,0000,0000,,and they provide context for the story.
Dialogue: 0,0:06:52.04,0:06:57.92,Default,,0000,0000,0000,,Yes, some stories are more complex\Nthan others, but generally speaking,
Dialogue: 0,0:06:57.92,0:06:59.61,Default,,0000,0000,0000,,if, at the end of the day,
Dialogue: 0,0:07:00.74,0:07:04.15,Default,,0000,0000,0000,,a new story does not have \Nenough news value,
Dialogue: 0,0:07:05.80,0:07:09.87,Default,,0000,0000,0000,,or if it does not pass the 'sniff test',\Nit does not make it to air.
Dialogue: 0,0:07:09.87,0:07:13.76,Default,,0000,0000,0000,,That is how most news rooms\Nthroughout the world work.
Dialogue: 0,0:07:13.76,0:07:16.33,Default,,0000,0000,0000,,For the most part, that process works.
Dialogue: 0,0:07:17.85,0:07:20.92,Default,,0000,0000,0000,,The one thing we cannot escape
Dialogue: 0,0:07:20.92,0:07:24.02,Default,,0000,0000,0000,,is the perception of bias.
Dialogue: 0,0:07:24.02,0:07:28.07,Default,,0000,0000,0000,,We fight very hard to avoid it,\Nbut we cannot, somehow,
Dialogue: 0,0:07:28.07,0:07:31.41,Default,,0000,0000,0000,,avoid the perception of bias\Nin our reporting.
Dialogue: 0,0:07:31.42,0:07:33.87,Default,,0000,0000,0000,,Let me give you an example.
Dialogue: 0,0:07:33.87,0:07:38.46,Default,,0000,0000,0000,,We are accused of two things \Nwhenever we cover an election campaign.
Dialogue: 0,0:07:38.46,0:07:39.80,Default,,0000,0000,0000,,We are accused
Dialogue: 0,0:07:39.80,0:07:44.77,Default,,0000,0000,0000,,of simultaneously supporting the incumbent\Nand supporting the challenger.
Dialogue: 0,0:07:44.77,0:07:45.84,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:45.84,0:07:49.32,Default,,0000,0000,0000,,It never fails. It never fails,\Nand of course, we are not doing either.
Dialogue: 0,0:07:50.40,0:07:55.47,Default,,0000,0000,0000,,You see, mainstream news\Nhas no political agenda.
Dialogue: 0,0:07:55.47,0:07:57.17,Default,,0000,0000,0000,,"What?" you say.
Dialogue: 0,0:07:58.17,0:07:59.56,Default,,0000,0000,0000,,It is absolutely true.
Dialogue: 0,0:07:59.56,0:08:03.26,Default,,0000,0000,0000,,Mainstream news has no political agenda.
Dialogue: 0,0:08:03.26,0:08:05.78,Default,,0000,0000,0000,,Yes, there is right-wing\Nconservative news, and yes,
Dialogue: 0,0:08:05.78,0:08:08.61,Default,,0000,0000,0000,,there is its counter-balance on the left,
Dialogue: 0,0:08:08.61,0:08:11.37,Default,,0000,0000,0000,,but I am talking about mainstream media.
Dialogue: 0,0:08:11.37,0:08:15.30,Default,,0000,0000,0000,,For those of us who work in the middle,
Dialogue: 0,0:08:15.30,0:08:19.67,Default,,0000,0000,0000,,the very notion of partisan conspiracies
Dialogue: 0,0:08:19.67,0:08:22.46,Default,,0000,0000,0000,,is absolutely ridiculous.
Dialogue: 0,0:08:23.54,0:08:26.95,Default,,0000,0000,0000,,Except for that lunar landing,\Nthat was a total fake, never happened.
Dialogue: 0,0:08:26.95,0:08:28.55,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:28.55,0:08:30.51,Default,,0000,0000,0000,,Now, of course, that is not the case
Dialogue: 0,0:08:30.51,0:08:33.72,Default,,0000,0000,0000,,with organizations\Nwhich use narrative journalism
Dialogue: 0,0:08:33.72,0:08:39.04,Default,,0000,0000,0000,,to promote a particular ideology,\Na political perspective.
Dialogue: 0,0:08:39.04,0:08:41.38,Default,,0000,0000,0000,,No, and they are harder to spot these days
Dialogue: 0,0:08:41.38,0:08:45.32,Default,,0000,0000,0000,,with the proliferation \Nof online news sources
Dialogue: 0,0:08:45.32,0:08:47.74,Default,,0000,0000,0000,,that do not use\Njournalistic checks and balances
Dialogue: 0,0:08:47.74,0:08:52.14,Default,,0000,0000,0000,,and so easily can be passed\Noff as legitimate.
Dialogue: 0,0:08:54.58,0:09:00.46,Default,,0000,0000,0000,,And mistakes that can be perceived\Nas bias, can be made,
Dialogue: 0,0:09:00.46,0:09:04.45,Default,,0000,0000,0000,,but I believe they are less intentional\Nthan you might think.
Dialogue: 0,0:09:04.45,0:09:06.29,Default,,0000,0000,0000,,And when those mistakes are made,
Dialogue: 0,0:09:06.29,0:09:11.65,Default,,0000,0000,0000,,most credible media outlets\Nadhere to their own self-discipline.
Dialogue: 0,0:09:11.65,0:09:15.50,Default,,0000,0000,0000,,The news media has been correcting errors\Nalong the way for more than 100 years
Dialogue: 0,0:09:15.50,0:09:17.83,Default,,0000,0000,0000,,and whether to our general\Nsatisfaction or not,
Dialogue: 0,0:09:17.83,0:09:21.48,Default,,0000,0000,0000,,it has to be acknowledged\Nthat it certainly does happen.
Dialogue: 0,0:09:21.48,0:09:25.26,Default,,0000,0000,0000,,Discipline is big part of the job,
Dialogue: 0,0:09:26.40,0:09:31.06,Default,,0000,0000,0000,,but it is not exactly the toughest part\Nof the job for me personally.
Dialogue: 0,0:09:32.48,0:09:36.61,Default,,0000,0000,0000,,In case you did not get this already,\Nwhen I go to work in the morning,
Dialogue: 0,0:09:36.61,0:09:40.55,Default,,0000,0000,0000,,I do not have to worry\Nabout being infected,
Dialogue: 0,0:09:40.55,0:09:46.50,Default,,0000,0000,0000,,shot, kidnapped, tortured,\Nraped, or executed
Dialogue: 0,0:09:46.52,0:09:48.98,Default,,0000,0000,0000,,like some of my colleagues do.
Dialogue: 0,0:09:48.98,0:09:53.08,Default,,0000,0000,0000,,Shout-out to the colleagues in the field\Nwho risk their lives every day.
Dialogue: 0,0:09:53.08,0:09:54.49,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:10:00.78,0:10:03.20,Default,,0000,0000,0000,,Yeah, it is a calling, it is a calling.
Dialogue: 0,0:10:03.20,0:10:04.63,Default,,0000,0000,0000,,No, I got it pretty good,
Dialogue: 0,0:10:04.63,0:10:07.93,Default,,0000,0000,0000,,considering tough day at the office\Nfor me might be a bad hair day
Dialogue: 0,0:10:07.93,0:10:09.20,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:09.20,0:10:12.98,Default,,0000,0000,0000,,but it is not tough for me, it is tough\Nfor you because you have to look at it.
Dialogue: 0,0:10:12.98,0:10:14.22,Default,,0000,0000,0000,,See how that works?
Dialogue: 0,0:10:14.22,0:10:18.98,Default,,0000,0000,0000,,The hardest part of my job\Nis keeping my mouth shut.
Dialogue: 0,0:10:21.58,0:10:23.75,Default,,0000,0000,0000,,I am not talking about afternoon meetings
Dialogue: 0,0:10:23.75,0:10:26.55,Default,,0000,0000,0000,,where my colleagues would love it\Nif I kept my mouth shut.
Dialogue: 0,0:10:26.55,0:10:30.18,Default,,0000,0000,0000,,No, I am talking about\Nwhen I am presenting facts,
Dialogue: 0,0:10:30.18,0:10:36.42,Default,,0000,0000,0000,,I cannot telegraph my own \Npersonal opinions on divisive matters.
Dialogue: 0,0:10:36.42,0:10:40.12,Default,,0000,0000,0000,,I cannot let that through.
Dialogue: 0,0:10:41.07,0:10:42.92,Default,,0000,0000,0000,,I cannot risk it.
Dialogue: 0,0:10:42.92,0:10:48.28,Default,,0000,0000,0000,,As a communicator, it is my job\Nto help you understand the story,
Dialogue: 0,0:10:48.28,0:10:51.15,Default,,0000,0000,0000,,it is not my job\Nto tell you what to think.
Dialogue: 0,0:10:51.15,0:10:54.69,Default,,0000,0000,0000,,I cannot risk it, we cannot risk it.
Dialogue: 0,0:10:54.69,0:10:57.11,Default,,0000,0000,0000,,You see the truth is,
Dialogue: 0,0:10:57.11,0:11:02.40,Default,,0000,0000,0000,,mainstream media\Ncannot afford to take sides.
Dialogue: 0,0:11:02.40,0:11:05.45,Default,,0000,0000,0000,,I use the word "afford" on purpose.
Dialogue: 0,0:11:07.24,0:11:09.76,Default,,0000,0000,0000,,Bias is bad for business.
Dialogue: 0,0:11:10.78,0:11:13.34,Default,,0000,0000,0000,,Let me show you\Nhow the money works on that,
Dialogue: 0,0:11:13.34,0:11:15.23,Default,,0000,0000,0000,,we will just follow the money.
Dialogue: 0,0:11:15.23,0:11:17.12,Default,,0000,0000,0000,,Our democratic society needs \N
Dialogue: 0,0:11:17.12,0:11:20.77,Default,,0000,0000,0000,,independet news\Nto keep us informed and free.
Dialogue: 0,0:11:20.77,0:11:26.72,Default,,0000,0000,0000,,And news, the news industry,\Nneeds consumers to survive.
Dialogue: 0,0:11:27.95,0:11:33.16,Default,,0000,0000,0000,,So in television, consumers are viewers.
Dialogue: 0,0:11:33.16,0:11:35.41,Default,,0000,0000,0000,,The more viewers, the higher the ratings,
Dialogue: 0,0:11:35.41,0:11:38.40,Default,,0000,0000,0000,,the higher the ratings,\Nthe more ad revenues.
Dialogue: 0,0:11:38.40,0:11:41.48,Default,,0000,0000,0000,,Ad revenues maintain operating budgets,
Dialogue: 0,0:11:41.48,0:11:48.08,Default,,0000,0000,0000,,operating budgets pay for journalists\Nto gather information to keep us free.
Dialogue: 0,0:11:48.08,0:11:49.55,Default,,0000,0000,0000,,That is how it works.
Dialogue: 0,0:11:50.80,0:11:56.34,Default,,0000,0000,0000,,Any blatant bias on our part\Ncould potentially alienate
Dialogue: 0,0:11:56.34,0:11:58.68,Default,,0000,0000,0000,,vast numbers of our viewers.
Dialogue: 0,0:12:00.06,0:12:02.20,Default,,0000,0000,0000,,That is a bad idea.
Dialogue: 0,0:12:02.20,0:12:06.58,Default,,0000,0000,0000,,Bias is just bad business\Nin the news business.
Dialogue: 0,0:12:08.42,0:12:11.43,Default,,0000,0000,0000,,Some recent studies have revealed\Nsome interesting statistics
Dialogue: 0,0:12:11.43,0:12:13.57,Default,,0000,0000,0000,,on our consumption habits.
Dialogue: 0,0:12:15.08,0:12:20.95,Default,,0000,0000,0000,,I should note that most of us\Nstill consume our news from television.
Dialogue: 0,0:12:20.95,0:12:24.43,Default,,0000,0000,0000,,But we are branching out.
Dialogue: 0,0:12:24.43,0:12:30.51,Default,,0000,0000,0000,,A majority of North Americans now say\Nthey consume news on multiple platforms.
Dialogue: 0,0:12:31.78,0:12:36.04,Default,,0000,0000,0000,,Still, nearly 90% of us\Nare consuming that news
Dialogue: 0,0:12:36.04,0:12:39.61,Default,,0000,0000,0000,,from one single news organization.
Dialogue: 0,0:12:39.61,0:12:43.08,Default,,0000,0000,0000,,So let me tell you what that looks like,\NI will paint a picture for you.
Dialogue: 0,0:12:43.08,0:12:46.72,Default,,0000,0000,0000,,You are at home,\Nyou have got the TV on to CNN,
Dialogue: 0,0:12:47.89,0:12:51.87,Default,,0000,0000,0000,,you have the tablet open to CNN's webpage,
Dialogue: 0,0:12:51.87,0:12:56.02,Default,,0000,0000,0000,,you are following CNN's breaking news\Non your Twitter feed on your phone,
Dialogue: 0,0:12:56.02,0:12:57.56,Default,,0000,0000,0000,,and you have no social life.
Dialogue: 0,0:12:57.56,0:13:00.03,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:13:00.03,0:13:01.59,Default,,0000,0000,0000,,Myopic?
Dialogue: 0,0:13:02.50,0:13:03.50,Default,,0000,0000,0000,,Yeah, perhaps.
Dialogue: 0,0:13:03.50,0:13:06.47,Default,,0000,0000,0000,,Unless you have got a thing\Nfor Wolf Blitzer. Hey, no judgment.
Dialogue: 0,0:13:06.47,0:13:07.95,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:13:07.95,0:13:10.25,Default,,0000,0000,0000,,Here is the ironic part though.
Dialogue: 0,0:13:10.26,0:13:12.90,Default,,0000,0000,0000,,In a survey done this year,
Dialogue: 0,0:13:12.91,0:13:18.20,Default,,0000,0000,0000,,North Americans said they feel\Nmore informed than ever before.
Dialogue: 0,0:13:19.42,0:13:24.44,Default,,0000,0000,0000,,Well of course we feel more informed,\Nit feels like we are getting more news,
Dialogue: 0,0:13:24.45,0:13:26.79,Default,,0000,0000,0000,,but what we are getting\Nis more of the same news.
Dialogue: 0,0:13:26.79,0:13:30.12,Default,,0000,0000,0000,,It is coming at us faster and faster\Nand we know statistically,
Dialogue: 0,0:13:30.12,0:13:34.38,Default,,0000,0000,0000,,that our attention spans\Nare getting shorter and shorter.
Dialogue: 0,0:13:34.38,0:13:39.28,Default,,0000,0000,0000,,That is changing the kind\Nof news we want to consume.
Dialogue: 0,0:13:40.44,0:13:44.40,Default,,0000,0000,0000,,Trying to keep your attention\Nhas never been harder.
Dialogue: 0,0:13:44.40,0:13:49.25,Default,,0000,0000,0000,,In television the average news story\Nis less than two minutes long.
Dialogue: 0,0:13:49.25,0:13:53.54,Default,,0000,0000,0000,,Sometimes as short as 20 seconds.
Dialogue: 0,0:13:53.54,0:13:55.04,Default,,0000,0000,0000,,Think about that.
Dialogue: 0,0:13:56.61,0:13:57.77,Default,,0000,0000,0000,,Wow.
Dialogue: 0,0:13:58.90,0:14:01.87,Default,,0000,0000,0000,,Boredom is your bias,
Dialogue: 0,0:14:01.87,0:14:06.10,Default,,0000,0000,0000,,and if we do not keep you engaged,\Nyou are going to leave.
Dialogue: 0,0:14:06.90,0:14:09.07,Default,,0000,0000,0000,,We do not want you to leave.
Dialogue: 0,0:14:09.07,0:14:13.65,Default,,0000,0000,0000,,In television, we spend all day gathering\Nquality information that you can trust,
Dialogue: 0,0:14:13.65,0:14:15.87,Default,,0000,0000,0000,,even though 50% of you do not trust it.
Dialogue: 0,0:14:15.87,0:14:17.92,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:14:17.92,0:14:22.42,Default,,0000,0000,0000,,Your information dinner is served,\Nand we throw in dessert too.
Dialogue: 0,0:14:22.42,0:14:24.93,Default,,0000,0000,0000,,Oh yeah, trending videos.
Dialogue: 0,0:14:24.93,0:14:27.09,Default,,0000,0000,0000,,You know, the bizarre,\Nthe wacky, the funny.
Dialogue: 0,0:14:27.09,0:14:29.85,Default,,0000,0000,0000,,They make it into \Nmost major newscasts now,
Dialogue: 0,0:14:29.85,0:14:33.95,Default,,0000,0000,0000,,and they are among the top rated\Nsegments of those newscasts.
Dialogue: 0,0:14:34.94,0:14:38.37,Default,,0000,0000,0000,,It is true. It is true. Yeah.
Dialogue: 0,0:14:39.63,0:14:44.38,Default,,0000,0000,0000,,A caution; we are very aware\Nof trivializing news,
Dialogue: 0,0:14:44.39,0:14:47.63,Default,,0000,0000,0000,,and we are very cautious not to.
Dialogue: 0,0:14:47.63,0:14:51.24,Default,,0000,0000,0000,,But we are competing with Jon Stewart\Nfor goodness' sake.
Dialogue: 0,0:14:51.24,0:14:52.98,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:14:52.98,0:14:57.45,Default,,0000,0000,0000,,We are dancing as fast as we can\Nto keep you entertained and informed
Dialogue: 0,0:14:57.45,0:14:59.32,Default,,0000,0000,0000,,so that you will stick around.
Dialogue: 0,0:15:00.46,0:15:03.85,Default,,0000,0000,0000,,But you say, "Hey, digital news gives me\Nwhat I want when I want it,"
Dialogue: 0,0:15:03.85,0:15:07.06,Default,,0000,0000,0000,,and that is absolutely true, scarily so.
Dialogue: 0,0:15:07.06,0:15:11.02,Default,,0000,0000,0000,,Your online habits are watched,\Nfollowed, and fed.
Dialogue: 0,0:15:11.02,0:15:12.68,Default,,0000,0000,0000,,With each click of the mouse,
Dialogue: 0,0:15:12.68,0:15:17.66,Default,,0000,0000,0000,,you leave a digital breadcrumb trail\Nso that you can be fed more of the same.
Dialogue: 0,0:15:20.80,0:15:24.61,Default,,0000,0000,0000,,And social media is contributing\Nto your bias, it really is.
Dialogue: 0,0:15:24.61,0:15:26.87,Default,,0000,0000,0000,,Since 2009,
Dialogue: 0,0:15:26.87,0:15:32.39,Default,,0000,0000,0000,,traffic to social media news sites\Nhas gone up by 60%.
Dialogue: 0,0:15:33.59,0:15:37.71,Default,,0000,0000,0000,,A full 70% of people surveyed\Nrecently in North America
Dialogue: 0,0:15:37.71,0:15:42.27,Default,,0000,0000,0000,,said they used social media\Nas a news source.
Dialogue: 0,0:15:42.27,0:15:46.95,Default,,0000,0000,0000,,I got nothing bad to say\Nabout social media, I like it.
Dialogue: 0,0:15:46.95,0:15:49.80,Default,,0000,0000,0000,,Hey, Twitter is a fantastic tool
Dialogue: 0,0:15:49.80,0:15:53.70,Default,,0000,0000,0000,,for communicating\Nand for delivering breaking news.
Dialogue: 0,0:15:53.71,0:15:58.28,Default,,0000,0000,0000,,But if you are using social media\Nas your primary news source,
Dialogue: 0,0:15:58.28,0:16:00.85,Default,,0000,0000,0000,,you have got to be cautious\N- because think about it -
Dialogue: 0,0:16:00.85,0:16:04.78,Default,,0000,0000,0000,,It is your neighbor or the person\Nwho works next to you,
Dialogue: 0,0:16:04.78,0:16:07.62,Default,,0000,0000,0000,,who likes cat videos,\Nthey are your news director.
Dialogue: 0,0:16:07.62,0:16:09.53,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:16:09.53,0:16:10.70,Default,,0000,0000,0000,,And you know what?
Dialogue: 0,0:16:10.70,0:16:12.51,Default,,0000,0000,0000,,Your editorial team on Facebook
Dialogue: 0,0:16:12.51,0:16:15.41,Default,,0000,0000,0000,,is only as good\Nas your friends on Facebook.
Dialogue: 0,0:16:16.30,0:16:18.34,Default,,0000,0000,0000,,So true.
Dialogue: 0,0:16:18.34,0:16:23.98,Default,,0000,0000,0000,,And on Twitter, there is no news director.\NNo, there really is not.
Dialogue: 0,0:16:23.98,0:16:27.99,Default,,0000,0000,0000,,# Competitive. #Sensational.\N#KimKardashian.
Dialogue: 0,0:16:27.99,0:16:29.36,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:16:29.36,0:16:31.14,Default,,0000,0000,0000,,I am only throwing in Kim Kardashian
Dialogue: 0,0:16:31.14,0:16:33.84,Default,,0000,0000,0000,,because I am hoping\Nthat when somebody googles her name,
Dialogue: 0,0:16:33.84,0:16:35.52,Default,,0000,0000,0000,,this TED talk comes up.
Dialogue: 0,0:16:35.52,0:16:36.88,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:16:36.88,0:16:38.55,Default,,0000,0000,0000,,# Shameless.
Dialogue: 0,0:16:38.55,0:16:43.16,Default,,0000,0000,0000,,You are the subjective news curator\Nof your world, and we know statistically
Dialogue: 0,0:16:43.16,0:16:48.14,Default,,0000,0000,0000,,that you like to get news \Nfrom people who think like you do.
Dialogue: 0,0:16:48.14,0:16:49.60,Default,,0000,0000,0000,,It is a fact.
Dialogue: 0,0:16:49.60,0:16:53.91,Default,,0000,0000,0000,,And on top of that,\Nbeing well-informed online
Dialogue: 0,0:16:56.63,0:17:00.36,Default,,0000,0000,0000,,requires more effort\Nand more discipline on your part.
Dialogue: 0,0:17:01.49,0:17:05.80,Default,,0000,0000,0000,,You are only going to click on the things\Nthat look appealing to you, right?
Dialogue: 0,0:17:05.80,0:17:09.19,Default,,0000,0000,0000,,Think about it, it is \Nkind of like going to a buffet.
Dialogue: 0,0:17:09.19,0:17:11.39,Default,,0000,0000,0000,,You are not going to get two salads.
Dialogue: 0,0:17:11.39,0:17:13.40,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:17:13.40,0:17:17.54,Default,,0000,0000,0000,,But you know, you see those desserts\Nsitting there, they look pretty good.
Dialogue: 0,0:17:17.54,0:17:19.23,Default,,0000,0000,0000,,Nobody is watching.
Dialogue: 0,0:17:19.23,0:17:21.08,Default,,0000,0000,0000,,Take two. What the heck?
Dialogue: 0,0:17:21.08,0:17:22.85,Default,,0000,0000,0000,,We are human.
Dialogue: 0,0:17:22.85,0:17:25.83,Default,,0000,0000,0000,,We like pie.
Dialogue: 0,0:17:25.83,0:17:30.36,Default,,0000,0000,0000,,Our personal preferences feed our biases,
Dialogue: 0,0:17:30.38,0:17:34.19,Default,,0000,0000,0000,,and our personal content curation\Nsupports them.
Dialogue: 0,0:17:35.83,0:17:40.88,Default,,0000,0000,0000,,By definition and design, digital media\Ngives us more of what we already like.
Dialogue: 0,0:17:40.88,0:17:46.79,Default,,0000,0000,0000,,You create your own \Ninformation playlist, if you will.
Dialogue: 0,0:17:46.79,0:17:51.46,Default,,0000,0000,0000,,It is kind of like, I do not know,\Nlike the Songza of news.
Dialogue: 0,0:17:51.46,0:17:55.56,Default,,0000,0000,0000,,The system feeds you \Nmore of what you want.
Dialogue: 0,0:17:55.56,0:18:00.84,Default,,0000,0000,0000,,It feels good, but how are you ever going\Nto be exposed to something new?
Dialogue: 0,0:18:00.84,0:18:04.44,Default,,0000,0000,0000,,How are you going to see\Na different perspective?
Dialogue: 0,0:18:04.44,0:18:06.28,Default,,0000,0000,0000,,If you keep listening to 8 on the 80s,
Dialogue: 0,0:18:06.28,0:18:08.94,Default,,0000,0000,0000,,how are you going to hear \Nnew music for goodness sake?
Dialogue: 0,0:18:08.94,0:18:10.53,Default,,0000,0000,0000,,Come on. (Laughter)
Dialogue: 0,0:18:10.53,0:18:13.29,Default,,0000,0000,0000,,Whether we realize it or not,
Dialogue: 0,0:18:13.29,0:18:18.57,Default,,0000,0000,0000,,our subconscious bias is driving \Nour news consumption habits,
Dialogue: 0,0:18:19.38,0:18:22.40,Default,,0000,0000,0000,,and it is keeping us less informed\Nthan ever before.
Dialogue: 0,0:18:24.28,0:18:27.50,Default,,0000,0000,0000,,You know what? We know what happens.
Dialogue: 0,0:18:29.17,0:18:33.40,Default,,0000,0000,0000,,When our trust in media \Nis at an all-time low,
Dialogue: 0,0:18:33.40,0:18:35.16,Default,,0000,0000,0000,,it means that our appetite
Dialogue: 0,0:18:35.16,0:18:41.01,Default,,0000,0000,0000,,to seek out new and more varied\Nvariety of news sources diminishes,
Dialogue: 0,0:18:41.01,0:18:43.92,Default,,0000,0000,0000,,and our biases are strengthened.
Dialogue: 0,0:18:45.30,0:18:46.76,Default,,0000,0000,0000,,We see that every day.
Dialogue: 0,0:18:46.76,0:18:50.98,Default,,0000,0000,0000,,You get camps over here,\Nyou have got another camp over here.
Dialogue: 0,0:18:51.63,0:18:53.76,Default,,0000,0000,0000,,These guys are not listening\Nto these guys.
Dialogue: 0,0:18:53.76,0:18:56.89,Default,,0000,0000,0000,,They do not want to; there is no trust.
Dialogue: 0,0:18:56.89,0:19:00.42,Default,,0000,0000,0000,,It is all ego-driven, fear-based,
Dialogue: 0,0:19:00.42,0:19:04.04,Default,,0000,0000,0000,,heels dug-in, no progress.
Dialogue: 0,0:19:05.92,0:19:10.11,Default,,0000,0000,0000,,We are behaving like children except\Nif we were children we would be punished,
Dialogue: 0,0:19:10.11,0:19:14.53,Default,,0000,0000,0000,,but in this sense, the people\Nwho are behaving this way,
Dialogue: 0,0:19:14.53,0:19:16.41,Default,,0000,0000,0000,,they get their own TV shows
Dialogue: 0,0:19:16.41,0:19:18.97,Default,,0000,0000,0000,,or their own constituents, \Nas the case may be.
Dialogue: 0,0:19:21.71,0:19:25.46,Default,,0000,0000,0000,,As artist and activist Ruben Blades\Nso eloquently put it,
Dialogue: 0,0:19:25.46,0:19:27.18,Default,,0000,0000,0000,,"We risk becoming
Dialogue: 0,0:19:27.18,0:19:31.60,Default,,0000,0000,0000,,the best informed society\Nthat ever died of ignorance."
Dialogue: 0,0:19:31.60,0:19:33.17,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:19:34.35,0:19:38.49,Default,,0000,0000,0000,,So how do we achieve the promise\Nof being a truly informed society
Dialogue: 0,0:19:38.49,0:19:43.54,Default,,0000,0000,0000,,when our own personal biases \Nkeep us locked in a feedback loop,
Dialogue: 0,0:19:43.54,0:19:47.07,Default,,0000,0000,0000,,giving us more and more of the same?
Dialogue: 0,0:19:47.07,0:19:50.51,Default,,0000,0000,0000,,What would happen if, for example,
Dialogue: 0,0:19:51.80,0:19:56.92,Default,,0000,0000,0000,,we chose a second or third news source
Dialogue: 0,0:19:56.92,0:20:01.01,Default,,0000,0000,0000,,outside of our normal consumption habits?
Dialogue: 0,0:20:02.98,0:20:06.87,Default,,0000,0000,0000,,Well more news diversity\Nwould make us better informed,
Dialogue: 0,0:20:06.87,0:20:08.76,Default,,0000,0000,0000,,would certainly make us sound smarter,
Dialogue: 0,0:20:08.76,0:20:12.68,Default,,0000,0000,0000,,that comes in handy at weddings,\NBar Mitzvahs, TED conferences,
Dialogue: 0,0:20:12.68,0:20:14.26,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:20:14.26,0:20:18.04,Default,,0000,0000,0000,,but sounding smart is not the goal.
Dialogue: 0,0:20:18.04,0:20:20.15,Default,,0000,0000,0000,,That is not what this is all about.
Dialogue: 0,0:20:21.30,0:20:23.47,Default,,0000,0000,0000,,This is about freedom.
Dialogue: 0,0:20:25.26,0:20:29.68,Default,,0000,0000,0000,,And the news media\Nis the guardian of our freedom.
Dialogue: 0,0:20:30.95,0:20:35.12,Default,,0000,0000,0000,,We hold authority to account,\Nyou hold us to account.
Dialogue: 0,0:20:36.45,0:20:38.93,Default,,0000,0000,0000,,You are free to choose\Nwhatever news source you like,
Dialogue: 0,0:20:38.93,0:20:42.12,Default,,0000,0000,0000,,but if you are choosing more\Nof the same, is that freedom?
Dialogue: 0,0:20:42.12,0:20:47.55,Default,,0000,0000,0000,,Getting news that reinforces\Nyour own beliefs feels good,
Dialogue: 0,0:20:47.55,0:20:49.43,Default,,0000,0000,0000,,but it is a false sense of security
Dialogue: 0,0:20:49.43,0:20:54.39,Default,,0000,0000,0000,,and one that does not promote\Ngreater growth or deeper understanding.
Dialogue: 0,0:20:54.39,0:20:58.01,Default,,0000,0000,0000,,It certainly does not challenge\Nus to challenge our own views.
Dialogue: 0,0:20:58.01,0:21:01.38,Default,,0000,0000,0000,,So how do we know if we are getting\Nenough variety in our news diet?
Dialogue: 0,0:21:01.38,0:21:05.67,Default,,0000,0000,0000,,Well, if everything you are consuming\Nmakes you feel great,
Dialogue: 0,0:21:05.67,0:21:08.00,Default,,0000,0000,0000,,chances are you need\Nto mix it up a little bit.
Dialogue: 0,0:21:08.00,0:21:11.61,Default,,0000,0000,0000,,And you know what? \NThe news media needs to do its bit too.
Dialogue: 0,0:21:11.61,0:21:17.16,Default,,0000,0000,0000,,We need to make news more relevant,\Nparticularly my branch of the news.
Dialogue: 0,0:21:17.16,0:21:19.08,Default,,0000,0000,0000,,We need to help people understand
Dialogue: 0,0:21:19.08,0:21:22.11,Default,,0000,0000,0000,,why a story is important,\Nand how it affects them.
Dialogue: 0,0:21:22.11,0:21:24.26,Default,,0000,0000,0000,,Anybody can collect facts.
Dialogue: 0,0:21:25.35,0:21:28.38,Default,,0000,0000,0000,,We need to provide context.
Dialogue: 0,0:21:28.38,0:21:32.88,Default,,0000,0000,0000,,The old notion of, "Eat it, it's good\Nfor you!" just does not work anymore
Dialogue: 0,0:21:32.88,0:21:37.14,Default,,0000,0000,0000,,when one click away\Nthere is something more tantalizing.
Dialogue: 0,0:21:38.10,0:21:42.70,Default,,0000,0000,0000,,If we lose you, we lose,
Dialogue: 0,0:21:42.70,0:21:45.67,Default,,0000,0000,0000,,and then we all lose.
Dialogue: 0,0:21:49.89,0:21:55.53,Default,,0000,0000,0000,,As iconic broadcast journalist\NCharlie Rose so beautifully put it,
Dialogue: 0,0:21:56.67,0:22:00.92,Default,,0000,0000,0000,,"We learn from each other, \Neven when we disagree,
Dialogue: 0,0:22:00.92,0:22:04.01,Default,,0000,0000,0000,,especially when we disagree."
Dialogue: 0,0:22:05.36,0:22:06.87,Default,,0000,0000,0000,,The more we strengthen
Dialogue: 0,0:22:06.87,0:22:11.45,Default,,0000,0000,0000,,the virtues of tolerance, \Ndiversity, and understanding,
Dialogue: 0,0:22:11.45,0:22:15.07,Default,,0000,0000,0000,,we will have a bulwark\Nagainst the hatred and extremism
Dialogue: 0,0:22:15.07,0:22:18.74,Default,,0000,0000,0000,,that has wreaked\Nso much havoc in this world.
Dialogue: 0,0:22:18.74,0:22:23.10,Default,,0000,0000,0000,,So I implore you, battle your biases.
Dialogue: 0,0:22:23.10,0:22:27.45,Default,,0000,0000,0000,,Empower yourself with more diverse news.
Dialogue: 0,0:22:27.45,0:22:33.87,Default,,0000,0000,0000,,And maybe, just maybe,\Nwe will have an informed society,
Dialogue: 0,0:22:33.87,0:22:39.93,Default,,0000,0000,0000,,a truly informed society,\Nand enter a new age of enlightenment.
Dialogue: 0,0:22:40.68,0:22:41.70,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:22:41.70,0:22:42.79,Default,,0000,0000,0000,,(Applause)