[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:13.71,0:00:17.93,Default,,0000,0000,0000,,My first love is creating apps\Nthat help people.
Dialogue: 0,0:00:17.93,0:00:21.04,Default,,0000,0000,0000,,That's why I created\Nthe Ojibway language app,
Dialogue: 0,0:00:21.04,0:00:25.12,Default,,0000,0000,0000,,to help teach my 12-year-old daughter\Nhow to speak Ojibway.
Dialogue: 0,0:00:26.29,0:00:31.57,Default,,0000,0000,0000,,Like any parent, I bought her books,\Nand I bought her CDs.
Dialogue: 0,0:00:31.57,0:00:34.46,Default,,0000,0000,0000,,I even bought her books with CDs
Dialogue: 0,0:00:34.46,0:00:35.84,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:35.84,0:00:38.36,Default,,0000,0000,0000,,but they failed in their intended purpose.
Dialogue: 0,0:00:38.36,0:00:43.80,Default,,0000,0000,0000,,She never learnt Ojibway,\Nand many of the books still lie unopened.
Dialogue: 0,0:00:44.88,0:00:46.92,Default,,0000,0000,0000,,I wonder if I still have the receipts.
Dialogue: 0,0:00:48.62,0:00:50.23,Default,,0000,0000,0000,,When you think about it,
Dialogue: 0,0:00:50.23,0:00:53.31,Default,,0000,0000,0000,,books really aren't a great way\Nto teach the language.
Dialogue: 0,0:00:55.21,0:00:59.79,Default,,0000,0000,0000,,Around that time, I had just bought her\Na brand new iPad, about four years ago.
Dialogue: 0,0:00:59.79,0:01:02.33,Default,,0000,0000,0000,,And she used it every day.
Dialogue: 0,0:01:03.67,0:01:06.14,Default,,0000,0000,0000,,She loved it, she thought\Nit was the coolest thing,
Dialogue: 0,0:01:06.14,0:01:08.21,Default,,0000,0000,0000,,and she never put it down.
Dialogue: 0,0:01:08.89,0:01:11.27,Default,,0000,0000,0000,,I decided to use that connection
Dialogue: 0,0:01:12.54,0:01:16.95,Default,,0000,0000,0000,,to teach and have her learn\Nsome basic Ojibway.
Dialogue: 0,0:01:18.50,0:01:22.50,Default,,0000,0000,0000,,I spent about a month\Ncreating the Ojibway language app.
Dialogue: 0,0:01:23.29,0:01:27.29,Default,,0000,0000,0000,,I never intended to release it\Nor even share it with anyone.
Dialogue: 0,0:01:31.33,0:01:34.70,Default,,0000,0000,0000,,A couple of weeks later, I was sitting\Nat my kitchen table quietly,
Dialogue: 0,0:01:37.96,0:01:40.27,Default,,0000,0000,0000,,and I heard my daughter speaking Ojibway.
Dialogue: 0,0:01:41.25,0:01:43.52,Default,,0000,0000,0000,,She was on the phone with her grandmother.
Dialogue: 0,0:01:44.54,0:01:48.54,Default,,0000,0000,0000,,She was using the app,\Nshe was speaking Objibway;
Dialogue: 0,0:01:48.54,0:01:52.74,Default,,0000,0000,0000,,that was truly a magical moment,\Nand it touched my heart.
Dialogue: 0,0:01:53.79,0:01:56.77,Default,,0000,0000,0000,,And I knew that I had to share\Nthe app with everyone.
Dialogue: 0,0:01:57.88,0:02:02.53,Default,,0000,0000,0000,,I wanted every parent to experience\Nthat magical moment.
Dialogue: 0,0:02:02.53,0:02:05.53,Default,,0000,0000,0000,,when their child is speaking\Ntheir native language.
Dialogue: 0,0:02:06.75,0:02:10.56,Default,,0000,0000,0000,,So that's what I did,\NI released the app for free.
Dialogue: 0,0:02:12.88,0:02:18.17,Default,,0000,0000,0000,,And I can tell you that the next time\NI saw the app being used
Dialogue: 0,0:02:18.17,0:02:20.03,Default,,0000,0000,0000,,was by my three-year-old daughter.
Dialogue: 0,0:02:21.04,0:02:22.63,Default,,0000,0000,0000,,She was using the app
Dialogue: 0,0:02:22.63,0:02:26.58,Default,,0000,0000,0000,,to count to five in Ojibway\Nand say a few other words,
Dialogue: 0,0:02:26.58,0:02:29.38,Default,,0000,0000,0000,,and I just happened to catch it on video.
Dialogue: 0,0:02:29.38,0:02:30.80,Default,,0000,0000,0000,,Let's take a look.
Dialogue: 0,0:02:52.50,0:02:57.71,Default,,0000,0000,0000,,That's great, so, with my first app\Nin the App Store,
Dialogue: 0,0:02:57.71,0:03:00.92,Default,,0000,0000,0000,,I can tell you that I received\Na lot of criticism.
Dialogue: 0,0:03:02.20,0:03:05.83,Default,,0000,0000,0000,,And the first piece of advice\NI got right away was,
Dialogue: 0,0:03:05.83,0:03:11.13,Default,,0000,0000,0000,,"You should sell the app for 99 cents,\Ndon't release the app for free,
Dialogue: 0,0:03:11.13,0:03:13.10,Default,,0000,0000,0000,,don't give it away."
Dialogue: 0,0:03:13.10,0:03:17.35,Default,,0000,0000,0000,,The next piece of advice I got\Nwas from a famous celebrity investor.
Dialogue: 0,0:03:17.35,0:03:22.38,Default,,0000,0000,0000,,He said, "I don't see\Nthe value in it, I'm out."
Dialogue: 0,0:03:26.42,0:03:29.63,Default,,0000,0000,0000,,Come to think of it. I forgive them.
Dialogue: 0,0:03:31.33,0:03:35.96,Default,,0000,0000,0000,,Neither of them realized\Nthe magnitude of language extinction.
Dialogue: 0,0:03:36.75,0:03:38.77,Default,,0000,0000,0000,,It's estimated that if nothing is done,
Dialogue: 0,0:03:39.63,0:03:44.77,Default,,0000,0000,0000,,nearly half of 6,000 plus languages\Nspoken today will disappear
Dialogue: 0,0:03:44.77,0:03:46.52,Default,,0000,0000,0000,,by the end of the century.
Dialogue: 0,0:03:46.52,0:03:51.38,Default,,0000,0000,0000,,After releasing the app to the App Store\Nand distributing it for free,
Dialogue: 0,0:03:52.42,0:03:54.34,Default,,0000,0000,0000,,I wanted to do more.
Dialogue: 0,0:03:54.34,0:03:58.67,Default,,0000,0000,0000,,I still felt that that wasn't enough.\NI had to do more.
Dialogue: 0,0:03:58.67,0:04:03.46,Default,,0000,0000,0000,,There were so many other\Nlanguages that needed help,
Dialogue: 0,0:04:03.46,0:04:07.10,Default,,0000,0000,0000,,and I decided to follow\Nwith this just crazy idea,
Dialogue: 0,0:04:07.10,0:04:10.92,Default,,0000,0000,0000,,just an idea I've always wanted to do.
Dialogue: 0,0:04:11.33,0:04:14.46,Default,,0000,0000,0000,,"Why not release \Nthe app source code for free?
Dialogue: 0,0:04:14.46,0:04:16.83,Default,,0000,0000,0000,,And allow every single tribe
Dialogue: 0,0:04:16.83,0:04:20.55,Default,,0000,0000,0000,,to download it, and use it,\Nand distribute it?"
Dialogue: 0,0:04:21.65,0:04:26.53,Default,,0000,0000,0000,,And I could tell you the same critics\Nthat were giving me advice then,
Dialogue: 0,0:04:26.53,0:04:28.05,Default,,0000,0000,0000,,called me insane.
Dialogue: 0,0:04:29.14,0:04:31.21,Default,,0000,0000,0000,,So that's what I did,
Dialogue: 0,0:04:31.21,0:04:35.60,Default,,0000,0000,0000,,I released the source code online,\Nand I distributed it for free.
Dialogue: 0,0:04:40.86,0:04:44.65,Default,,0000,0000,0000,,And I noticed that a lot of the tribes
Dialogue: 0,0:04:44.65,0:04:48.04,Default,,0000,0000,0000,,started using the source code,
Dialogue: 0,0:04:48.04,0:04:52.59,Default,,0000,0000,0000,,and my phone started ringing\Nat weird hours of the night
Dialogue: 0,0:04:53.12,0:04:56.04,Default,,0000,0000,0000,,from numbers that I didn't recognize.
Dialogue: 0,0:04:56.04,0:04:58.58,Default,,0000,0000,0000,,When you release something online,
Dialogue: 0,0:04:58.58,0:05:02.55,Default,,0000,0000,0000,,like anything, like source code,\Nit truly goes global.
Dialogue: 0,0:05:02.55,0:05:06.54,Default,,0000,0000,0000,,I found myself talking\Nwith the Sami tribe,
Dialogue: 0,0:05:06.54,0:05:09.29,Default,,0000,0000,0000,,the tribal government of Norway,
Dialogue: 0,0:05:09.29,0:05:12.50,Default,,0000,0000,0000,,giving them advice\Non how to create a language app.
Dialogue: 0,0:05:13.08,0:05:16.33,Default,,0000,0000,0000,,A tribe in New Zealand,\Na tribe in Australia,
Dialogue: 0,0:05:16.33,0:05:18.48,Default,,0000,0000,0000,,a tribe in North America as well.
Dialogue: 0,0:05:23.10,0:05:27.03,Default,,0000,0000,0000,,I started out also training\Nsome of these tribes
Dialogue: 0,0:05:27.03,0:05:31.77,Default,,0000,0000,0000,,to create their own language apps\Nand empowering these tribes.
Dialogue: 0,0:05:31.77,0:05:35.04,Default,,0000,0000,0000,,But right here, at home,
Dialogue: 0,0:05:35.04,0:05:39.04,Default,,0000,0000,0000,,a grand chief from Northern Manitoba\Nheard about what I was doing,
Dialogue: 0,0:05:39.04,0:05:43.42,Default,,0000,0000,0000,,and he shared a story with me\Nabout residential schools.
Dialogue: 0,0:05:43.42,0:05:46.80,Default,,0000,0000,0000,,Now, I've never been\Nto residential schools,
Dialogue: 0,0:05:46.80,0:05:50.97,Default,,0000,0000,0000,,but I can imagine how difficult\Nit was for him to share.
Dialogue: 0,0:05:50.97,0:05:53.25,Default,,0000,0000,0000,,If you don't know\Nwhat residential schools are
Dialogue: 0,0:05:53.25,0:05:56.01,Default,,0000,0000,0000,,- or boarding schools,\Nas they're commonly known as -
Dialogue: 0,0:05:56.01,0:06:00.33,Default,,0000,0000,0000,,they were government-funded institutions\Ndesigned to assimilate the Indian
Dialogue: 0,0:06:00.33,0:06:02.47,Default,,0000,0000,0000,,often using brutal methods.
Dialogue: 0,0:06:03.58,0:06:09.17,Default,,0000,0000,0000,,He started out by saying, "The nuns\Nin residential schools would tell me
Dialogue: 0,0:06:09.17,0:06:12.43,Default,,0000,0000,0000,,that they were going to kill my language.
Dialogue: 0,0:06:13.46,0:06:17.21,Default,,0000,0000,0000,,I never realized what they meant\Nuntil 30 years later."
Dialogue: 0,0:06:17.21,0:06:21.21,Default,,0000,0000,0000,,When he found that his son\Ncouldn't speak Kre.
Dialogue: 0,0:06:22.63,0:06:25.88,Default,,0000,0000,0000,,Now, accomplishing something\Nof great magnitude
Dialogue: 0,0:06:25.88,0:06:29.30,Default,,0000,0000,0000,,is by no means a one-person job.
Dialogue: 0,0:06:29.30,0:06:31.29,Default,,0000,0000,0000,,We need help.
Dialogue: 0,0:06:31.29,0:06:36.71,Default,,0000,0000,0000,,And that reminds me of a story of\Nwhen my youngest daughter was 3 years old
Dialogue: 0,0:06:36.71,0:06:40.08,Default,,0000,0000,0000,,from the time she could walk,\Nlike any child,
Dialogue: 0,0:06:40.08,0:06:42.12,Default,,0000,0000,0000,,she always wanted to help.
Dialogue: 0,0:06:42.12,0:06:45.40,Default,,0000,0000,0000,,So one day, we went grocery shopping,
Dialogue: 0,0:06:45.40,0:06:50.37,Default,,0000,0000,0000,,and I gave her a bag of oranges\Nto carry into the house.
Dialogue: 0,0:06:50.38,0:06:54.98,Default,,0000,0000,0000,,She walked all the way down the street,\Nand she went all the way up to walk.
Dialogue: 0,0:06:54.98,0:06:58.01,Default,,0000,0000,0000,,And when she got \Nto the bottom of the stairs,
Dialogue: 0,0:06:58.01,0:07:00.46,Default,,0000,0000,0000,,she said, "Dad, I can't do it."
Dialogue: 0,0:07:00.46,0:07:02.88,Default,,0000,0000,0000,,So I walked past her with my hands full,
Dialogue: 0,0:07:02.88,0:07:07.63,Default,,0000,0000,0000,,and I said, "Yes, you can!\NBelieve in yourself."
Dialogue: 0,0:07:07.63,0:07:13.04,Default,,0000,0000,0000,,Moments later, she comes into\Nthe house with nothing in her hands,
Dialogue: 0,0:07:13.04,0:07:16.58,Default,,0000,0000,0000,,and I said, "Baby, what happened?"
Dialogue: 0,0:07:16.58,0:07:20.07,Default,,0000,0000,0000,,And she said, "Mum believed in herself!"
Dialogue: 0,0:07:20.07,0:07:21.90,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:25.83,0:07:28.77,Default,,0000,0000,0000,,And that was the girl\Nthat you saw there in the video.
Dialogue: 0,0:07:30.29,0:07:33.50,Default,,0000,0000,0000,,Accomplishing something\Nof great magnitude
Dialogue: 0,0:07:33.50,0:07:35.84,Default,,0000,0000,0000,,is by no means a one-person job.
Dialogue: 0,0:07:37.21,0:07:42.13,Default,,0000,0000,0000,,We all have a responsibility\Nto save these tribal languages.
Dialogue: 0,0:07:43.08,0:07:49.06,Default,,0000,0000,0000,,Since releasing the Ojibway app,\Nwe've had over 100,000 downloads.
Dialogue: 0,0:07:49.06,0:07:51.53,Default,,0000,0000,0000,,And since releasing the source code,
Dialogue: 0,0:07:51.53,0:07:55.66,Default,,0000,0000,0000,,we've had over 40,000 downloads.
Dialogue: 0,0:07:55.67,0:07:59.67,Default,,0000,0000,0000,,It's estimated that our source code,\Nand the work that we're doing
Dialogue: 0,0:07:59.67,0:08:02.92,Default,,0000,0000,0000,,is helping to create over\N60 language apps.
Dialogue: 0,0:08:02.92,0:08:05.42,Default,,0000,0000,0000,,and that is, by no means,\Nme doing it alone;
Dialogue: 0,0:08:05.42,0:08:07.63,Default,,0000,0000,0000,,that's the help of teachers,
Dialogue: 0,0:08:07.63,0:08:11.63,Default,,0000,0000,0000,,that's the help of students,\Nand that's the help of parents.
Dialogue: 0,0:08:12.46,0:08:15.96,Default,,0000,0000,0000,,What's it like to get a phone call
Dialogue: 0,0:08:15.96,0:08:21.33,Default,,0000,0000,0000,,from a tribe that has only\Ntwo or three living speakers left?
Dialogue: 0,0:08:22.29,0:08:24.86,Default,,0000,0000,0000,,Well, I've gotten a few of these calls,
Dialogue: 0,0:08:24.86,0:08:28.22,Default,,0000,0000,0000,,and I could tell you\Nthat it's very humbling.
Dialogue: 0,0:08:29.83,0:08:35.50,Default,,0000,0000,0000,,Their languages could be gone tomorrow,\Ntheir elders could be gone tomorrow
Dialogue: 0,0:08:35.50,0:08:40.67,Default,,0000,0000,0000,,taking with them thousands of words,\Nthousands of phrases,
Dialogue: 0,0:08:40.67,0:08:43.100,Default,,0000,0000,0000,,and hundreds of years of oral history.
Dialogue: 0,0:08:45.08,0:08:47.71,Default,,0000,0000,0000,,Together, all those language apps,
Dialogue: 0,0:08:47.71,0:08:51.14,Default,,0000,0000,0000,,it's estimated that they have\N200,000 downloads.
Dialogue: 0,0:08:52.21,0:08:56.04,Default,,0000,0000,0000,,So the next time you look\Nin your smartphone,
Dialogue: 0,0:08:56.96,0:09:01.69,Default,,0000,0000,0000,,why not download an app \Nand learn how to speak in a new way?
Dialogue: 0,0:09:01.69,0:09:05.50,Default,,0000,0000,0000,,You'll be helping to strengthen\Nglobal languages today.
Dialogue: 0,0:09:06.42,0:09:07.50,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:09:07.50,0:09:08.91,Default,,0000,0000,0000,,(Applause)