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Dialogue: 0,0:00:07.46,0:00:13.28,Default,,0000,0000,0000,,What the heck is UX Design?
Dialogue: 0,0:00:13.28,0:00:16.29,Default,,0000,0000,0000,,And what does a UX Designer actually do?
Dialogue: 0,0:00:16.29,0:00:18.64,Default,,0000,0000,0000,,These are difficult questions to answer,
Dialogue: 0,0:00:18.64,0:00:21.12,Default,,0000,0000,0000,,because if you ask 5 different people,
Dialogue: 0,0:00:21.12,0:00:23.64,Default,,0000,0000,0000,,you're going to get 5 different answers.
Dialogue: 0,0:00:23.64,0:00:26.87,Default,,0000,0000,0000,,In this talk, I'm not only going to explain
Dialogue: 0,0:00:26.87,0:00:30.25,Default,,0000,0000,0000,,what UX Design is, but also why I believe
Dialogue: 0,0:00:30.25,0:00:33.39,Default,,0000,0000,0000,,you should find out more about it, regardless
Dialogue: 0,0:00:33.39,0:00:36.71,Default,,0000,0000,0000,,of your job.
Dialogue: 0,0:00:36.71,0:00:39.50,Default,,0000,0000,0000,,UX, obviously, stands for
Dialogue: 0,0:00:39.50,0:00:40.46,Default,,0000,0000,0000,,User Experience. And when we say "user experience",
Dialogue: 0,0:00:40.46,0:00:43.93,Default,,0000,0000,0000,,we're referring to the what, when, where,
Dialogue: 0,0:00:43.93,0:00:47.63,Default,,0000,0000,0000,,why, and how someone uses a product, as well
Dialogue: 0,0:00:47.63,0:00:51.32,Default,,0000,0000,0000,,as who that person is. So: what, when,
Dialogue: 0,0:00:51.32,0:00:55.04,Default,,0000,0000,0000,,where, why, how, and who: these cover the
Dialogue: 0,0:00:55.04,0:00:57.15,Default,,0000,0000,0000,,user experience of a product, which is
Dialogue: 0,0:00:57.15,0:00:59.67,Default,,0000,0000,0000,,pretty much everything that affects a
Dialogue: 0,0:00:59.67,0:01:01.21,Default,,0000,0000,0000,,user's interaction with that product.
Dialogue: 0,0:01:01.21,0:01:05.14,Default,,0000,0000,0000,,So as you can imagine, a UX Designer,
Dialogue: 0,0:01:05.14,0:01:06.64,Default,,0000,0000,0000,,which is someone who designs these
Dialogue: 0,0:01:06.64,0:01:09.14,Default,,0000,0000,0000,,interactions, is constantly asking a ton
Dialogue: 0,0:01:09.14,0:01:11.21,Default,,0000,0000,0000,,of questions. If you're someone who
Dialogue: 0,0:01:11.21,0:01:13.77,Default,,0000,0000,0000,,naturally questions things, UX Design
Dialogue: 0,0:01:13.77,0:01:16.20,Default,,0000,0000,0000,,could be a great career for you, because
Dialogue: 0,0:01:16.20,0:01:18.32,Default,,0000,0000,0000,,it's the answers to these questions
Dialogue: 0,0:01:18.32,0:01:20.14,Default,,0000,0000,0000,,that shape a product's design.
Dialogue: 0,0:01:20.14,0:01:22.07,Default,,0000,0000,0000,,Of course it's not all about the
Dialogue: 0,0:01:22.07,0:01:24.93,Default,,0000,0000,0000,,user's needs. UX Designers need to take
Dialogue: 0,0:01:24.93,0:01:27.38,Default,,0000,0000,0000,,into account a business's needs as well.
Dialogue: 0,0:01:27.38,0:01:29.42,Default,,0000,0000,0000,,It's no use having a product that people
Dialogue: 0,0:01:29.42,0:01:31.10,Default,,0000,0000,0000,,love, if it doesn't help a business
Dialogue: 0,0:01:31.10,0:01:33.54,Default,,0000,0000,0000,,achieve its goals. That's not a product,
Dialogue: 0,0:01:33.54,0:01:36.37,Default,,0000,0000,0000,,that's a side project. A UX Designer aims
Dialogue: 0,0:01:36.37,0:01:39.51,Default,,0000,0000,0000,,for that sweet spot where user needs and
Dialogue: 0,0:01:39.51,0:01:43.26,Default,,0000,0000,0000,,business needs overlap. So how do they
Dialogue: 0,0:01:43.26,0:01:45.00,Default,,0000,0000,0000,,do this, other than by asking a lot of
Dialogue: 0,0:01:45.00,0:01:48.30,Default,,0000,0000,0000,,questions? Well, a UX Designer follows
Dialogue: 0,0:01:48.30,0:01:50.25,Default,,0000,0000,0000,,what's called a user-centred design
Dialogue: 0,0:01:50.25,0:01:53.37,Default,,0000,0000,0000,,process. We use a set of tools and
Dialogue: 0,0:01:53.37,0:01:55.55,Default,,0000,0000,0000,,techniques to take the user's needs
Dialogue: 0,0:01:55.55,0:01:57.78,Default,,0000,0000,0000,,into account at every stage of the
Dialogue: 0,0:01:57.78,0:02:00.04,Default,,0000,0000,0000,,product's lifecycle. I'm going to repeat that,
Dialogue: 0,0:02:00.04,0:02:01.43,Default,,0000,0000,0000,,because it's a bit of a mouthful when
Dialogue: 0,0:02:01.43,0:02:03.42,Default,,0000,0000,0000,,you hear it for the first time:
Dialogue: 0,0:02:03.42,0:02:06.41,Default,,0000,0000,0000,,a user-centred design process takes the
Dialogue: 0,0:02:06.41,0:02:10.08,Default,,0000,0000,0000,,user's needs into account at every stage
Dialogue: 0,0:02:10.08,0:02:11.81,Default,,0000,0000,0000,,of the product lifecycle.
Dialogue: 0,0:02:11.81,0:02:13.58,Default,,0000,0000,0000,,I say product, because these techniques apply
Dialogue: 0,0:02:13.58,0:02:16.69,Default,,0000,0000,0000,,to web apps, mobile apps, desktop apps, or
Dialogue: 0,0:02:16.69,0:02:18.52,Default,,0000,0000,0000,,even physical objects.
Dialogue: 0,0:02:18.52,0:02:20.80,Default,,0000,0000,0000,,OK. So that's all well and good, but
Dialogue: 0,0:02:20.80,0:02:24.53,Default,,0000,0000,0000,,why should you care? I'm going to give
Dialogue: 0,0:02:24.53,0:02:26.62,Default,,0000,0000,0000,,you four reasons why I believe this stuff
Dialogue: 0,0:02:26.62,0:02:28.83,Default,,0000,0000,0000,,matters so much, and this list doesn't
Dialogue: 0,0:02:28.83,0:02:31.14,Default,,0000,0000,0000,,include the one, which is the fact that
Dialogue: 0,0:02:31.14,0:02:33.18,Default,,0000,0000,0000,,paying attention to UX results in you
Dialogue: 0,0:02:33.18,0:02:34.75,Default,,0000,0000,0000,,building a product that's awesome, instead
Dialogue: 0,0:02:34.75,0:02:36.90,Default,,0000,0000,0000,,of one that people hate using. Hopefully
Dialogue: 0,0:02:36.90,0:02:39.62,Default,,0000,0000,0000,,that's a given. The reasons why I think you
Dialogue: 0,0:02:39.62,0:02:42.05,Default,,0000,0000,0000,,should learn more about UX are:
Dialogue: 0,0:02:42.05,0:02:44.39,Default,,0000,0000,0000,,1) You're probably doing some of this
Dialogue: 0,0:02:44.39,0:02:46.95,Default,,0000,0000,0000,,already. One thing I've learned is that when
Dialogue: 0,0:02:46.95,0:02:49.11,Default,,0000,0000,0000,,you understand how it is that you do what
Dialogue: 0,0:02:49.11,0:02:52.67,Default,,0000,0000,0000,,you do, you become infinitely better at it.
Dialogue: 0,0:02:52.67,0:02:54.70,Default,,0000,0000,0000,,Like the fable about the centipede who,
Dialogue: 0,0:02:54.70,0:02:56.89,Default,,0000,0000,0000,,when asked how it was that he walked,
Dialogue: 0,0:02:56.89,0:02:58.50,Default,,0000,0000,0000,,couldn't give an answer. But when he
Dialogue: 0,0:02:58.50,0:03:00.20,Default,,0000,0000,0000,,picked himself up, and examined and
Dialogue: 0,0:03:00.20,0:03:02.48,Default,,0000,0000,0000,,flexed each of his hundred legs, he
Dialogue: 0,0:03:02.48,0:03:05.79,Default,,0000,0000,0000,,danced the most beautiful dance in the world.
Dialogue: 0,0:03:05.79,0:03:09.29,Default,,0000,0000,0000,,Here's Number 2: user-centred design is a
Dialogue: 0,0:03:09.29,0:03:10.89,Default,,0000,0000,0000,,process, which means it's practically
Dialogue: 0,0:03:10.89,0:03:13.28,Default,,0000,0000,0000,,scientific! It's like taking the scientific
Dialogue: 0,0:03:13.28,0:03:16.41,Default,,0000,0000,0000,,method, using analysis and measurement, and
Dialogue: 0,0:03:16.41,0:03:18.88,Default,,0000,0000,0000,,applying it to humans and their behaviour.
Dialogue: 0,0:03:18.88,0:03:20.94,Default,,0000,0000,0000,,And that's fascinating to me - this notion
Dialogue: 0,0:03:20.94,0:03:23.99,Default,,0000,0000,0000,,that designers are artistic geniuses with\Na
Dialogue: 0,0:03:23.99,0:03:25.54,Default,,0000,0000,0000,,penchant for cutting off their own ear ...
Dialogue: 0,0:03:25.54,0:03:29.35,Default,,0000,0000,0000,,it's nonsense! This is a science! Well, a
Dialogue: 0,0:03:29.35,0:03:30.72,Default,,0000,0000,0000,,quasi-science. Which leads me to the third
Dialogue: 0,0:03:30.72,0:03:34.41,Default,,0000,0000,0000,,reason that UX matters: it's not that hard.
Dialogue: 0,0:03:34.41,0:03:35.99,Default,,0000,0000,0000,,Especially for people who are already
Dialogue: 0,0:03:35.99,0:03:38.00,Default,,0000,0000,0000,,technically inclined. I don't want to go
Dialogue: 0,0:03:38.00,0:03:40.46,Default,,0000,0000,0000,,putting myself out of a job here, but you
Dialogue: 0,0:03:40.46,0:03:42.65,Default,,0000,0000,0000,,know what? This stuff is not rocket surgery,
Dialogue: 0,0:03:42.65,0:03:45.32,Default,,0000,0000,0000,,to borrow from Steve Krug. Anyone can learn
Dialogue: 0,0:03:45.32,0:03:47.76,Default,,0000,0000,0000,,the basics of user testing and card sorting
Dialogue: 0,0:03:47.76,0:03:50.50,Default,,0000,0000,0000,,and writing scenarios and creating wireframes.
Dialogue: 0,0:03:50.50,0:03:53.20,Default,,0000,0000,0000,,It's actually very straightforward.
Dialogue: 0,0:03:53.20,0:03:55.24,Default,,0000,0000,0000,,Which is a good segue to the fourth reason
Dialogue: 0,0:03:55.24,0:03:58.15,Default,,0000,0000,0000,,you should care about UX, and that's that\N...
Dialogue: 0,0:03:58.15,0:04:01.58,Default,,0000,0000,0000,,it's fun! This stuff is fascinating! A career
Dialogue: 0,0:04:01.58,0:04:04.56,Default,,0000,0000,0000,,as a UX Designer is interesting, it's challenging,
Dialogue: 0,0:04:04.56,0:04:06.85,Default,,0000,0000,0000,,it's rewarding, it pays well, and there's\Na very
Dialogue: 0,0:04:06.85,0:04:10.20,Default,,0000,0000,0000,,low barrier to entry.
Dialogue: 0,0:04:10.20,0:04:14.62,Default,,0000,0000,0000,,A lot of people feel uncomfortable calling
Dialogue: 0,0:04:14.62,0:04:16.95,Default,,0000,0000,0000,,themselves a "designer", because they're no
Dialogue: 0,0:04:16.95,0:04:20.00,Default,,0000,0000,0000,,good at choosing a typeface or a colour
Dialogue: 0,0:04:20.00,0:04:22.50,Default,,0000,0000,0000,,palette. Get over it! UX Design is the
Dialogue: 0,0:04:22.50,0:04:25.59,Default,,0000,0000,0000,,design behind the visuals. Visual design is
Dialogue: 0,0:04:25.59,0:04:27.87,Default,,0000,0000,0000,,just one small part of it. It's an important
Dialogue: 0,0:04:27.87,0:04:31.09,Default,,0000,0000,0000,,part, but some of the best UX Designers I\Nknow
Dialogue: 0,0:04:31.09,0:04:33.82,Default,,0000,0000,0000,,actually aren't that great at visual design,
Dialogue: 0,0:04:33.82,0:04:35.55,Default,,0000,0000,0000,,but they're really good at those other areas
Dialogue: 0,0:04:35.55,0:04:37.34,Default,,0000,0000,0000,,that are so important.
Dialogue: 0,0:04:37.34,0:04:39.46,Default,,0000,0000,0000,,And that's pretty much it. So while you
Dialogue: 0,0:04:39.46,0:04:42.70,Default,,0000,0000,0000,,might hear terms like information architect,\Nuser
Dialogue: 0,0:04:42.70,0:04:45.22,Default,,0000,0000,0000,,interface designer, interaction designer or
Dialogue: 0,0:04:45.22,0:04:48.03,Default,,0000,0000,0000,,usability specialist, these can all be considered
Dialogue: 0,0:04:48.03,0:04:50.83,Default,,0000,0000,0000,,UX professionals. Now they might specialise
Dialogue: 0,0:04:50.83,0:04:53.61,Default,,0000,0000,0000,,in marketing or technology, or maybe they\Ncome
Dialogue: 0,0:04:53.61,0:04:56.71,Default,,0000,0000,0000,,from a user research, social media, or even
Dialogue: 0,0:04:56.71,0:04:59.99,Default,,0000,0000,0000,,customer support background. Either way,
Dialogue: 0,0:04:59.99,0:05:02.14,Default,,0000,0000,0000,,they're all asking a ton of questions, and
Dialogue: 0,0:05:02.14,0:05:04.85,Default,,0000,0000,0000,,following a quasi-scientific process to do
Dialogue: 0,0:05:04.85,0:05:06.66,Default,,0000,0000,0000,,the design behind the visuals.
Dialogue: 0,0:05:06.66,0:05:09.74,Default,,0000,0000,0000,,And they're having a blast doing it!
Dialogue: 0,0:05:09.74,0:05:11.79,Default,,0000,0000,0000,,So that's what I'd like to leave you with:
Dialogue: 0,0:05:11.79,0:05:13.83,Default,,0000,0000,0000,,that if this stuff interests you, you may
Dialogue: 0,0:05:13.83,0:05:15.73,Default,,0000,0000,0000,,very well be well placed to have a promising
Dialogue: 0,0:05:15.73,0:05:18.28,Default,,0000,0000,0000,,career as a UX designer.
Dialogue: 0,0:05:18.28,0:05:20.59,Default,,0000,0000,0000,,Thanks for listening. My name's Matt, and
Dialogue: 0,0:05:20.59,0:05:23.10,Default,,0000,0000,0000,,I've just launched a site called UXMastery.com,
Dialogue: 0,0:05:23.10,0:05:26.76,Default,,0000,0000,0000,,where I blog about UX. If you're interested,
Dialogue: 0,0:05:26.76,9:59:59.99,Default,,0000,0000,0000,,come and check it out!