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Our world has 
many superheroes.

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But they have the worst of
all superpowers: invisibility.

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For example, the Catadores,

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workers who collect recyclable 
materials for a living.

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Catadores emerge from social 
inequality, unemployment,


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and the abundance 
of solid waste


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from the deficiency of the
waste collection system.

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Catadores provide heavy, 
honest and essential work

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that benefits the entire population.

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But they are not 
acknowledged for it.

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Here in Brazil, they collect
90 percent of all the waste

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that's actually recycled.

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Most of the Catadores 
work independent ally,

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picking waste on the streets
and selling to junk yards

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at very low prices.

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They may collect over 300 kilos

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in their bags, shopping carts,
bicycles and carroças. 


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Carroças are carts built 
from wood or metal

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and found in several 
streets in Brazil,

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much like graffiti and street art.

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And this is how I first found 
these marginalized superheroes .

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I am a graffiti artist and activist

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and my art is social, environmental 
and political in nature.

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In 2007, I took my work beyond walls
and onto the Carroças

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as a new mode of 
support for my message.

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But at this time, giving
voice to the Catadores.

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By adding art and humor
to the cause,

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it became more appealing,

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which helped call attention
to the Catadores

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and improve their self esteem.

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and now they are famous on the street

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on mass media, in social

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the thing is,

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i plunged into this universe

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and have not stopped working since

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i have painted over 200 cajosas

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in many cities

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and have been invited to do exhibitions and trips

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worldwide

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and then i realized that cat adores in their invisibility

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are not exclusive to brazil

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i met them in argentina, chile, bolivia
south africa, turkey

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and even developed countries such as

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united states

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and japan

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and this was when i realized

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that i need to

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have more people join the cause

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it's a big challenge

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then, i created a collaborative movement

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called pimp my carroja

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A large crowd fund event

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(Applause)

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Thank you.

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So Pimp my Carrjoja is a large

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crowd fund event to help catadores

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in their carjosas

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Catadores are assisted by professionals

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and healthcare-like physicians

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dentists, podiatrists,

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stylists, and message therapists

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and much more

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but they also receive safety shirts

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gloves, rain coats and eye glasses

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to see them, in high definition, the city

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their carjosas are renovated by our incredible

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volunteers then receive safety items, too

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reflective tapes, horns, and mirrors

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then, finally, painted by a street artist

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and become part of part of this huge amazing

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bio-art exhibition

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pimp my carjosa took the streets

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of sao paolo, rio de jinero

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and curichipa

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but, to meet the demand in other cities,

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including outside of brazil

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we have created Pimpx

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inspired by TEDx,

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and it's a simplified, do it yourself,

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crowd fund edition of pimp my carjosa

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so everybody can join

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in two years, over 170 catadores

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800 volunteers and 200 street artists

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and more than 100 donators

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have been involved in the Pimp my Carjosa movement

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who actions have even been used

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to teach recycle at a local school

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so, cat adores are leaving invisibility

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behind and becoming increasingly

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respected and valued

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because of their pimped carjosas,

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they are able to fight back

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prejudice, increase their income

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and their interaction with society

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so now, id like to challenge you

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to start looking at and acknowledging the catadores

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and other invisible superheroes from your city

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try to see the world as one

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without boundaries

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and tiers

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believe it or not

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there are over 20 millioncatadores worldwide

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so, next time you see one

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recognize them as a vital part

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of our society

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Thank you

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Applause