[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.46,0:00:04.45,Default,,0000,0000,0000,,Our world has many superheroes.
Dialogue: 0,0:00:04.45,0:00:10.01,Default,,0000,0000,0000,,But they have the worst of\Nall superpowers: invisibility.
Dialogue: 0,0:00:10.01,0:00:12.35,Default,,0000,0000,0000,,For example, the catadores,
Dialogue: 0,0:00:12.35,0:00:16.46,Default,,0000,0000,0000,,workers who collect recyclable \Nmaterials for a living.
Dialogue: 0,0:00:16.46,0:00:21.12,Default,,0000,0000,0000,,Catadores emerged from \Nsocial inequality, unemployment,
Dialogue: 0,0:00:21.12,0:00:24.14,Default,,0000,0000,0000,,and the abundance of solid waste
Dialogue: 0,0:00:24.14,0:00:28.74,Default,,0000,0000,0000,,from the deficiency of the \Nwaste collection system.
Dialogue: 0,0:00:28.74,0:00:34.50,Default,,0000,0000,0000,,Catadores provide a heavy, \Nhonest and essential work
Dialogue: 0,0:00:34.50,0:00:39.44,Default,,0000,0000,0000,,that benefits the entire population.\NBut they are not acknowledged for it.
Dialogue: 0,0:00:39.44,0:00:46.13,Default,,0000,0000,0000,,Here in Brazil, they collect 90 percent\Nof all the waste that's actually recycled.
Dialogue: 0,0:00:47.44,0:00:50.16,Default,,0000,0000,0000,,Most of the catadores work independently,
Dialogue: 0,0:00:50.16,0:00:55.58,Default,,0000,0000,0000,,picking waste from the streets and \Nselling to junk yards at very low prices.
Dialogue: 0,0:00:55.58,0:00:58.97,Default,,0000,0000,0000,,They may collect over 300 kilos
Dialogue: 0,0:00:58.97,0:01:03.82,Default,,0000,0000,0000,,in their bags, shopping carts, \Nbicycles and carroças.
Dialogue: 0,0:01:04.50,0:01:07.35,Default,,0000,0000,0000,,Carroças are carts\Nbuilt from wood or metal
Dialogue: 0,0:01:07.35,0:01:10.17,Default,,0000,0000,0000,,and found in several streets in Brazil,
Dialogue: 0,0:01:10.17,0:01:12.79,Default,,0000,0000,0000,,much like graffiti and street art.
Dialogue: 0,0:01:12.79,0:01:17.74,Default,,0000,0000,0000,,And this is how I first met these \Nmarginalized superheroes.
Dialogue: 0,0:01:17.74,0:01:20.02,Default,,0000,0000,0000,,I am a graffiti artist and activist
Dialogue: 0,0:01:20.02,0:01:26.21,Default,,0000,0000,0000,,and my art is social, environmental \Nand political in nature.
Dialogue: 0,0:01:26.21,0:01:31.37,Default,,0000,0000,0000,,In 2007, I took my work beyond walls\Nand onto the carroças,
Dialogue: 0,0:01:31.37,0:01:34.32,Default,,0000,0000,0000,,as a new urban support for my message.
Dialogue: 0,0:01:34.32,0:01:38.14,Default,,0000,0000,0000,,But at this time, \Ngiving voice to the catadores.
Dialogue: 0,0:01:38.14,0:01:43.48,Default,,0000,0000,0000,,By adding art and humor to the cause,\Nit became more appealing,
Dialogue: 0,0:01:43.48,0:01:46.05,Default,,0000,0000,0000,,which helped call attention \Nto the catadores
Dialogue: 0,0:01:46.05,0:01:47.98,Default,,0000,0000,0000,,and improve their self-esteem.
Dialogue: 0,0:01:47.98,0:01:53.26,Default,,0000,0000,0000,,And also, they are famous now \Non the streets, on mass media and social.
Dialogue: 0,0:01:53.26,0:01:55.94,Default,,0000,0000,0000,,So, the thing is,
Dialogue: 0,0:01:55.94,0:01:59.90,Default,,0000,0000,0000,,I plunged into this universe \Nand have not stopped working since.
Dialogue: 0,0:01:59.90,0:02:03.34,Default,,0000,0000,0000,,I have painted over 200 \Ncarroças in many cities
Dialogue: 0,0:02:03.34,0:02:07.30,Default,,0000,0000,0000,,and have been invited to do exhibitions \Nand trips worldwide.
Dialogue: 0,0:02:07.30,0:02:11.95,Default,,0000,0000,0000,,And then I realized that catadores,\Nin their invisibility,
Dialogue: 0,0:02:11.95,0:02:13.98,Default,,0000,0000,0000,,are not exclusive to Brazil.
Dialogue: 0,0:02:13.98,0:02:18.50,Default,,0000,0000,0000,,I met them in Argentina, Chile,
Dialogue: 0,0:02:18.50,0:02:23.08,Default,,0000,0000,0000,,Bolivia, South Africa, Turkey
Dialogue: 0,0:02:23.08,0:02:28.10,Default,,0000,0000,0000,,and even in developed countries such\Nas the United States and Japan.
Dialogue: 0,0:02:28.10,0:02:32.82,Default,,0000,0000,0000,,And this was when I realized that I needed\Nto have more people join the cause
Dialogue: 0,0:02:32.82,0:02:34.65,Default,,0000,0000,0000,,because it's a big challenge.
Dialogue: 0,0:02:34.65,0:02:40.46,Default,,0000,0000,0000,,And then, I created a collaborative \Nmovement called Pimp My Carroça --
Dialogue: 0,0:02:40.46,0:02:44.14,Default,,0000,0000,0000,,(Laughter) -- which is \Na large crowdfunded event.
Dialogue: 0,0:02:44.14,0:02:45.17,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:02:45.17,0:02:47.98,Default,,0000,0000,0000,,(Applause).
Dialogue: 0,0:02:48.87,0:02:52.84,Default,,0000,0000,0000,,So Pimp My Carroça is a large \Ncrowdfunded event
Dialogue: 0,0:02:52.84,0:02:55.58,Default,,0000,0000,0000,,to help catadores and their carroças.
Dialogue: 0,0:02:55.58,0:02:59.64,Default,,0000,0000,0000,,Catadores are assisted by well-being \Nprofessionals and healthcare,
Dialogue: 0,0:02:59.64,0:03:06.39,Default,,0000,0000,0000,,like physicians, dentists, podiatrists, \Nhair stylists, massage therapists
Dialogue: 0,0:03:06.39,0:03:07.70,Default,,0000,0000,0000,,and much more.
Dialogue: 0,0:03:07.70,0:03:12.67,Default,,0000,0000,0000,,But also, they also receive safety shirts,\Ngloves, raincoats and eyeglasses
Dialogue: 0,0:03:12.67,0:03:14.76,Default,,0000,0000,0000,,to see in high-definition the city,
Dialogue: 0,0:03:14.76,0:03:19.78,Default,,0000,0000,0000,,while their carroças are renovated\Nby our incredible volunteers.
Dialogue: 0,0:03:19.78,0:03:22.19,Default,,0000,0000,0000,,And then they receive safety items, too:
Dialogue: 0,0:03:22.19,0:03:24.55,Default,,0000,0000,0000,,reflective tapes, horns and mirrors.
Dialogue: 0,0:03:24.55,0:03:27.12,Default,,0000,0000,0000,,Then, finally, painted by a street artist
Dialogue: 0,0:03:27.12,0:03:31.47,Default,,0000,0000,0000,,and become part of part of this huge, \Namazing mobile art exhibition.
Dialogue: 0,0:03:32.42,0:03:38.21,Default,,0000,0000,0000,,Pimp My Carroça took to the streets\Nof São Paulo, Rio de Janeiro and Curitiba.
Dialogue: 0,0:03:38.21,0:03:42.91,Default,,0000,0000,0000,,But to meet the demand in other cities,\Nincluding outside of Brazil,
Dialogue: 0,0:03:42.91,0:03:48.09,Default,,0000,0000,0000,,we have created Pimpx,\Nwhich is inspired by TEDx,
Dialogue: 0,0:03:48.09,0:03:54.03,Default,,0000,0000,0000,,and it's a simplified, do-it-yourself,\Ncrowdfunded edition of Pimp My Carroça.
Dialogue: 0,0:03:54.03,0:03:57.02,Default,,0000,0000,0000,,So now everybody can join.
Dialogue: 0,0:03:57.02,0:04:05.15,Default,,0000,0000,0000,,In two years, over 170 catadores,\N800 volunteers and 200 street artists
Dialogue: 0,0:04:05.15,0:04:07.13,Default,,0000,0000,0000,,and more than 1,000 donors
Dialogue: 0,0:04:07.13,0:04:10.00,Default,,0000,0000,0000,,have been involved in the \NPimp My Carroça movement,
Dialogue: 0,0:04:10.00,0:04:14.58,Default,,0000,0000,0000,,whose actions have even been used\Nin teaching recycling at a local school.
Dialogue: 0,0:04:16.10,0:04:20.11,Default,,0000,0000,0000,,So catadores are leaving \Ninvisibility behind
Dialogue: 0,0:04:20.11,0:04:23.66,Default,,0000,0000,0000,,and becoming increasingly\Nrespected and valued.
Dialogue: 0,0:04:23.66,0:04:28.22,Default,,0000,0000,0000,,Because of their pimped carroças,\Nthey are able to fight back to prejudice,
Dialogue: 0,0:04:28.22,0:04:32.11,Default,,0000,0000,0000,,increase their income and \Ntheir interaction with society.
Dialogue: 0,0:04:32.12,0:04:37.04,Default,,0000,0000,0000,,So now, I'd like to challenge you \Nto start looking at and acknowledging
Dialogue: 0,0:04:37.04,0:04:41.06,Default,,0000,0000,0000,,the catadores and other \Ninvisible superheroes from your city.
Dialogue: 0,0:04:41.06,0:04:46.13,Default,,0000,0000,0000,,Try to see the world as one, \Nwithout boundaries or frontiers.
Dialogue: 0,0:04:46.13,0:04:47.76,Default,,0000,0000,0000,,Believe it or not,
Dialogue: 0,0:04:47.76,0:04:53.78,Default,,0000,0000,0000,,there are over 20 million \Ncatadores worldwide.
Dialogue: 0,0:04:53.78,0:04:56.40,Default,,0000,0000,0000,,So next time you see one,
Dialogue: 0,0:04:56.40,0:05:01.07,Default,,0000,0000,0000,,recognize them as a vital part\Nof our society.
Dialogue: 0,0:05:01.07,0:05:03.71,Default,,0000,0000,0000,,Muito obrigado, thank you.
Dialogue: 0,0:05:03.71,0:05:09.47,Default,,0000,0000,0000,,(Applause).