[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.59,0:00:05.36,Default,,0000,0000,0000,,Do you think it's possible to control someone's attention? Dialogue: 0,0:00:05.36,0:00:06.50,Default,,0000,0000,0000,,Even more than that, Dialogue: 0,0:00:06.50,0:00:09.82,Default,,0000,0000,0000,,what about predicting human behavior? Dialogue: 0,0:00:09.82,0:00:12.04,Default,,0000,0000,0000,,I think those are interesting ideas, if you could. Dialogue: 0,0:00:12.04,0:00:14.16,Default,,0000,0000,0000,,I mean, for me, that would be the perfect superpower, Dialogue: 0,0:00:14.16,0:00:16.58,Default,,0000,0000,0000,,actually kind of an evil way of approaching it. Dialogue: 0,0:00:16.58,0:00:19.74,Default,,0000,0000,0000,,But for myself, in the past, I've spent the last 20 years Dialogue: 0,0:00:19.74,0:00:23.24,Default,,0000,0000,0000,,studying human behavior from a rather unorthodox way: Dialogue: 0,0:00:23.24,0:00:25.20,Default,,0000,0000,0000,,picking pockets. Dialogue: 0,0:00:25.20,0:00:26.74,Default,,0000,0000,0000,,When we think of misdirection, Dialogue: 0,0:00:26.74,0:00:29.04,Default,,0000,0000,0000,,we think of something as looking off to the side, Dialogue: 0,0:00:29.04,0:00:31.77,Default,,0000,0000,0000,,when actually it's often the things that are right in front of us Dialogue: 0,0:00:31.77,0:00:32.98,Default,,0000,0000,0000,,that are the hardest things to see, Dialogue: 0,0:00:32.98,0:00:35.94,Default,,0000,0000,0000,,the things that you look at every day that you're blinded to. Dialogue: 0,0:00:35.94,0:00:38.11,Default,,0000,0000,0000,,For example, how many of you still have your cell phones Dialogue: 0,0:00:38.11,0:00:40.67,Default,,0000,0000,0000,,on you right now? Dialogue: 0,0:00:40.67,0:00:41.91,Default,,0000,0000,0000,,Great. Double-check. Dialogue: 0,0:00:41.91,0:00:43.24,Default,,0000,0000,0000,,Make sure you still have them on you. Dialogue: 0,0:00:43.24,0:00:46.17,Default,,0000,0000,0000,,I was doing some shopping beforehand. Dialogue: 0,0:00:46.17,0:00:47.97,Default,,0000,0000,0000,,Now you've looked at them probably a few times today, Dialogue: 0,0:00:47.97,0:00:49.24,Default,,0000,0000,0000,,but I'm going to ask you a question about them. Dialogue: 0,0:00:49.24,0:00:51.34,Default,,0000,0000,0000,,Without looking at your cell phone directly yet, Dialogue: 0,0:00:51.34,0:00:55.78,Default,,0000,0000,0000,,can you remember the icon in the bottom right corner? Dialogue: 0,0:00:55.78,0:00:58.54,Default,,0000,0000,0000,,Bring them out, check, and see how accurate you were. Dialogue: 0,0:01:01.97,0:01:05.97,Default,,0000,0000,0000,,How'd you do? Show of hands. Did we get it? Dialogue: 0,0:01:05.97,0:01:08.12,Default,,0000,0000,0000,,Now that you're done looking at those, close them down, Dialogue: 0,0:01:08.12,0:01:09.88,Default,,0000,0000,0000,,because every phone has something in common. Dialogue: 0,0:01:09.88,0:01:11.94,Default,,0000,0000,0000,,No matter how you organize the icons, Dialogue: 0,0:01:11.94,0:01:13.70,Default,,0000,0000,0000,,you still have a clock on the front. Dialogue: 0,0:01:13.70,0:01:17.39,Default,,0000,0000,0000,,So, without looking on your phone, what time was it? Dialogue: 0,0:01:17.39,0:01:19.47,Default,,0000,0000,0000,,You just looked at your clock, right? Dialogue: 0,0:01:19.47,0:01:22.91,Default,,0000,0000,0000,,It's an interesting idea. Now, I'll ask you to take that a step further with a game of trust. Dialogue: 0,0:01:22.91,0:01:24.72,Default,,0000,0000,0000,,Close your eyes. Dialogue: 0,0:01:24.72,0:01:27.36,Default,,0000,0000,0000,,I realize I'm asking you to do that while you just heard Dialogue: 0,0:01:27.36,0:01:30.66,Default,,0000,0000,0000,,there's a pickpocket in the room, but close your eyes. Dialogue: 0,0:01:30.66,0:01:33.93,Default,,0000,0000,0000,,Now, you've been watching me for about 30 seconds. Dialogue: 0,0:01:33.93,0:01:37.74,Default,,0000,0000,0000,,With your eyes closed, what am I wearing? Dialogue: 0,0:01:37.74,0:01:39.16,Default,,0000,0000,0000,,Make your best guess. Dialogue: 0,0:01:39.16,0:01:42.53,Default,,0000,0000,0000,,What color is my shirt? What color is my tie? Dialogue: 0,0:01:42.53,0:01:44.05,Default,,0000,0000,0000,,Now open your eyes. Dialogue: 0,0:01:44.05,0:01:46.67,Default,,0000,0000,0000,,By a show of hands, were you right? Dialogue: 0,0:01:46.67,0:01:48.88,Default,,0000,0000,0000,,It's interesting, isn't it? Some of us are a little bit Dialogue: 0,0:01:48.88,0:01:50.89,Default,,0000,0000,0000,,more perceptive than others. It seems that way. Dialogue: 0,0:01:50.89,0:01:53.90,Default,,0000,0000,0000,,But I have a different theory about that, that model of attention. Dialogue: 0,0:01:53.90,0:01:57.61,Default,,0000,0000,0000,,They have fancy models of attention, Posner's trinity model of attention. Dialogue: 0,0:01:57.61,0:02:00.80,Default,,0000,0000,0000,,For me, I like to think of it very simple, like a surveillance system. Dialogue: 0,0:02:00.80,0:02:03.76,Default,,0000,0000,0000,,It's kind of like you have all these fancy sensors, Dialogue: 0,0:02:03.76,0:02:06.02,Default,,0000,0000,0000,,and inside your brain is a little security guard. Dialogue: 0,0:02:06.02,0:02:08.28,Default,,0000,0000,0000,,For me, I like to call him Frank. Dialogue: 0,0:02:08.28,0:02:10.51,Default,,0000,0000,0000,,So Frank is sitting at a desk. Dialogue: 0,0:02:10.51,0:02:12.73,Default,,0000,0000,0000,,He's got all sorts of cool information in front of him, Dialogue: 0,0:02:12.73,0:02:14.75,Default,,0000,0000,0000,,high-tech equipment, he's got cameras, Dialogue: 0,0:02:14.75,0:02:17.88,Default,,0000,0000,0000,,he's got a little phone that he can pick up, listen to the ears, Dialogue: 0,0:02:17.88,0:02:20.35,Default,,0000,0000,0000,,all these senses, all these perceptions. Dialogue: 0,0:02:20.35,0:02:22.92,Default,,0000,0000,0000,,But attention is what steers your perceptions, Dialogue: 0,0:02:22.92,0:02:26.58,Default,,0000,0000,0000,,is what controls your reality. It's the gateway to the mind. Dialogue: 0,0:02:26.58,0:02:29.41,Default,,0000,0000,0000,,If you don't attend to something, you can't be aware of it. Dialogue: 0,0:02:29.41,0:02:32.92,Default,,0000,0000,0000,,But ironically, you can attend to something without being aware of it. Dialogue: 0,0:02:32.92,0:02:34.41,Default,,0000,0000,0000,,That's why there's the cocktail effect: Dialogue: 0,0:02:34.41,0:02:36.90,Default,,0000,0000,0000,,When you're in a party, you're having conversations with someone, Dialogue: 0,0:02:36.90,0:02:38.33,Default,,0000,0000,0000,,and yet you can recognize your name Dialogue: 0,0:02:38.33,0:02:40.92,Default,,0000,0000,0000,,and you didn't even realize you were listening to that. Dialogue: 0,0:02:40.92,0:02:43.86,Default,,0000,0000,0000,,Now, for my job, I have to play with techniques to exploit this, Dialogue: 0,0:02:43.86,0:02:46.92,Default,,0000,0000,0000,,to play with your attention as a limited resource. Dialogue: 0,0:02:46.92,0:02:50.05,Default,,0000,0000,0000,,So if I could control how you spend your attention, Dialogue: 0,0:02:50.05,0:02:53.09,Default,,0000,0000,0000,,if I could maybe steal your attention through a distraction. Dialogue: 0,0:02:53.09,0:02:55.87,Default,,0000,0000,0000,,Now, instead of doing it like misdirection Dialogue: 0,0:02:55.87,0:02:57.32,Default,,0000,0000,0000,,and throwing it off to the side, Dialogue: 0,0:02:57.32,0:02:59.90,Default,,0000,0000,0000,,instead, what I choose to focus on is Frank, Dialogue: 0,0:02:59.90,0:03:02.50,Default,,0000,0000,0000,,to be able to play with the Frank inside your head, Dialogue: 0,0:03:02.50,0:03:03.44,Default,,0000,0000,0000,,your little security guard, Dialogue: 0,0:03:03.44,0:03:06.48,Default,,0000,0000,0000,,and get you, instead of focusing on your external senses, Dialogue: 0,0:03:06.48,0:03:09.36,Default,,0000,0000,0000,,just to go internal for a second. Dialogue: 0,0:03:09.36,0:03:12.58,Default,,0000,0000,0000,,So if I ask you to access a memory, like, what is that? Dialogue: 0,0:03:12.58,0:03:14.19,Default,,0000,0000,0000,,What just happened? Do you have a wallet? Dialogue: 0,0:03:14.19,0:03:16.08,Default,,0000,0000,0000,,Do you have an American Express in your wallet? Dialogue: 0,0:03:16.08,0:03:19.85,Default,,0000,0000,0000,,And when I do that, your Frank turns around. Dialogue: 0,0:03:19.85,0:03:22.10,Default,,0000,0000,0000,,He accesses the file. He has to rewind the tape. Dialogue: 0,0:03:22.10,0:03:24.27,Default,,0000,0000,0000,,And what's interesting is, he can't rewind the tape Dialogue: 0,0:03:24.27,0:03:27.20,Default,,0000,0000,0000,,at the same time that he's trying to process new data. Dialogue: 0,0:03:27.20,0:03:28.55,Default,,0000,0000,0000,,Now, I mean, this sounds like a good theory, Dialogue: 0,0:03:28.55,0:03:31.27,Default,,0000,0000,0000,,but I could talk for a long time and tell you lots of things, Dialogue: 0,0:03:31.27,0:03:33.26,Default,,0000,0000,0000,,and they may be true, a portion of them, Dialogue: 0,0:03:33.26,0:03:35.99,Default,,0000,0000,0000,,but I think it's better if I tried to show that to you here live. Dialogue: 0,0:03:35.99,0:03:38.41,Default,,0000,0000,0000,,So if I come down, I'm going to do a little bit of shopping. Dialogue: 0,0:03:38.41,0:03:41.92,Default,,0000,0000,0000,,Just hold still where you are. Dialogue: 0,0:03:43.34,0:03:46.21,Default,,0000,0000,0000,,Hello, how are you? It's lovely to see you. Dialogue: 0,0:03:46.21,0:03:47.63,Default,,0000,0000,0000,,You did a wonderful job onstage. Dialogue: 0,0:03:47.63,0:03:49.34,Default,,0000,0000,0000,,You have a lovely watch that doesn't come off very well. Dialogue: 0,0:03:49.34,0:03:50.67,Default,,0000,0000,0000,,Do you have your ring as well? Dialogue: 0,0:03:50.67,0:03:52.91,Default,,0000,0000,0000,,Good. Just taking inventory. You're like a buffet. Dialogue: 0,0:03:52.91,0:03:55.49,Default,,0000,0000,0000,,It's hard to tell where to start, there's so many great things. Dialogue: 0,0:03:55.49,0:03:57.62,Default,,0000,0000,0000,,Hi, how are you? Good to see you. Dialogue: 0,0:03:57.62,0:04:00.47,Default,,0000,0000,0000,,Hi, sir, could you stand up for me, please? Just right where you are. Dialogue: 0,0:04:00.47,0:04:02.14,Default,,0000,0000,0000,,Oh, you're married. You follow directions well. Dialogue: 0,0:04:02.14,0:04:03.33,Default,,0000,0000,0000,,That's nice to meet you, sir. Dialogue: 0,0:04:03.33,0:04:07.18,Default,,0000,0000,0000,,You don't have a lot inside your pockets. Anything down by the pocket over here? Dialogue: 0,0:04:07.18,0:04:09.72,Default,,0000,0000,0000,,Hopefully so. Have a seat. There you go. You're doing well. Dialogue: 0,0:04:09.72,0:04:11.63,Default,,0000,0000,0000,,Hi, sir, how are you? Dialogue: 0,0:04:11.63,0:04:13.66,Default,,0000,0000,0000,,Good to see you, sir. You have a ring, a watch. Dialogue: 0,0:04:13.66,0:04:15.84,Default,,0000,0000,0000,,Do you have a wallet on you?\NJoe Harley: I don't. Dialogue: 0,0:04:15.84,0:04:17.17,Default,,0000,0000,0000,,Apollo Robbins: Well, we'll find one for you. Dialogue: 0,0:04:17.17,0:04:18.41,Default,,0000,0000,0000,,Come on up this way, Joe. Dialogue: 0,0:04:18.41,0:04:19.72,Default,,0000,0000,0000,,Give Joe a round of applause. Dialogue: 0,0:04:19.72,0:04:21.40,Default,,0000,0000,0000,,Come on up Joe. Let's play a game. Dialogue: 0,0:04:21.40,0:04:26.44,Default,,0000,0000,0000,,(Applause) Dialogue: 0,0:04:26.44,0:04:28.54,Default,,0000,0000,0000,,Pardon me. Dialogue: 0,0:04:28.54,0:04:30.65,Default,,0000,0000,0000,,I don't think I need this clicker anymore. You can have that. Dialogue: 0,0:04:30.65,0:04:32.60,Default,,0000,0000,0000,,Thank you very much. I appreciate that. Dialogue: 0,0:04:32.60,0:04:34.56,Default,,0000,0000,0000,,Come on up to the stage, Joe. Let's play a little game now. Dialogue: 0,0:04:34.56,0:04:38.28,Default,,0000,0000,0000,,Do you have anything in your front pockets?\NJH: Money. Dialogue: 0,0:04:38.28,0:04:40.34,Default,,0000,0000,0000,,AR: Money. All right, let's try that. Dialogue: 0,0:04:40.34,0:04:43.06,Default,,0000,0000,0000,,Can you stand right over this way for me? Dialogue: 0,0:04:43.06,0:04:44.46,Default,,0000,0000,0000,,Turn around and, let's see, Dialogue: 0,0:04:44.46,0:04:46.10,Default,,0000,0000,0000,,if I give you something that belongs to me, Dialogue: 0,0:04:46.10,0:04:50.03,Default,,0000,0000,0000,,this is just something I have, a poker chip. Dialogue: 0,0:04:50.03,0:04:52.79,Default,,0000,0000,0000,,Hold out your hand for me. Watch it kind of closely. Dialogue: 0,0:04:52.79,0:04:55.32,Default,,0000,0000,0000,,Now this is a task for you to focus on. Dialogue: 0,0:04:55.32,0:04:58.15,Default,,0000,0000,0000,,Now you have your money in your front pocket here?\NJH: Yup. Dialogue: 0,0:04:58.15,0:05:00.30,Default,,0000,0000,0000,,AR: Good. I'm not going to actually put my hand your pocket. Dialogue: 0,0:05:00.30,0:05:02.17,Default,,0000,0000,0000,,I'm not ready for that kind of commitment. Dialogue: 0,0:05:02.17,0:05:03.58,Default,,0000,0000,0000,,One time a guy had a hole in his pocket, Dialogue: 0,0:05:03.58,0:05:05.66,Default,,0000,0000,0000,,and that was rather traumatizing for me. Dialogue: 0,0:05:05.66,0:05:07.22,Default,,0000,0000,0000,,I was looking for his wallet and he gave me his phone number. Dialogue: 0,0:05:07.22,0:05:08.82,Default,,0000,0000,0000,,It was a big miscommunication. Dialogue: 0,0:05:08.82,0:05:12.16,Default,,0000,0000,0000,,So let's do this simply. Squeeze your hand. Dialogue: 0,0:05:12.16,0:05:15.14,Default,,0000,0000,0000,,Squeeze it tight. Do you feel the poker chip in your hand?\NJH: I do. Dialogue: 0,0:05:15.14,0:05:17.63,Default,,0000,0000,0000,,AR: Would you be surprised if I could take it out of your hand? Say yes. Dialogue: 0,0:05:17.64,0:05:18.83,Default,,0000,0000,0000,,JH: Very. \NAR: Good. Dialogue: 0,0:05:18.83,0:05:21.03,Default,,0000,0000,0000,,Open your hand. Thank you very much. Dialogue: 0,0:05:21.03,0:05:22.68,Default,,0000,0000,0000,,I'll cheat if you give me a chance. Dialogue: 0,0:05:22.68,0:05:24.85,Default,,0000,0000,0000,,Make it harder for me. Just use your hand. Dialogue: 0,0:05:24.85,0:05:26.82,Default,,0000,0000,0000,,Grab my wrist, but squeeze, squeeze firm. Dialogue: 0,0:05:26.82,0:05:28.34,Default,,0000,0000,0000,,Did you see it go? Dialogue: 0,0:05:28.34,0:05:30.32,Default,,0000,0000,0000,,JH: No.\NAR: No, it's not here. Open your hand. Dialogue: 0,0:05:30.32,0:05:31.74,Default,,0000,0000,0000,,See, while we're focused on the hand, Dialogue: 0,0:05:31.74,0:05:34.93,Default,,0000,0000,0000,,it's sitting on your shoulder right now. Dialogue: 0,0:05:34.93,0:05:36.57,Default,,0000,0000,0000,,Go ahead and take it off. Dialogue: 0,0:05:36.57,0:05:38.04,Default,,0000,0000,0000,,Now, let's try that again. Dialogue: 0,0:05:38.04,0:05:39.91,Default,,0000,0000,0000,,Hold your hand out flat. Open it up all the way. Dialogue: 0,0:05:39.91,0:05:42.43,Default,,0000,0000,0000,,Put your hand up a little bit higher, but watch it close there, Joe. Dialogue: 0,0:05:42.43,0:05:45.98,Default,,0000,0000,0000,,See, if I did it slowly, it'd be back on your shoulder. Dialogue: 0,0:05:45.98,0:05:47.42,Default,,0000,0000,0000,,(Laughter) Dialogue: 0,0:05:47.42,0:05:49.75,Default,,0000,0000,0000,,Joe, we're going to keep doing this till you catch it. Dialogue: 0,0:05:49.75,0:05:51.29,Default,,0000,0000,0000,,You're going to get it eventually. I have faith in you. Dialogue: 0,0:05:51.29,0:05:54.03,Default,,0000,0000,0000,,Squeeze firm. You're human, you're not slow. Dialogue: 0,0:05:54.03,0:05:56.40,Default,,0000,0000,0000,,It's back on your shoulder. Dialogue: 0,0:05:56.40,0:05:58.28,Default,,0000,0000,0000,,You were focused on your hand. That's why you were distracted. Dialogue: 0,0:05:58.28,0:06:01.35,Default,,0000,0000,0000,,While you were watching this, I couldn't quite get your watch off. It was difficult. Dialogue: 0,0:06:01.35,0:06:03.13,Default,,0000,0000,0000,,Yet you had something inside your front pocket. Dialogue: 0,0:06:03.13,0:06:05.27,Default,,0000,0000,0000,,Do you remember what it was? Dialogue: 0,0:06:05.27,0:06:06.25,Default,,0000,0000,0000,,JH: Money. Dialogue: 0,0:06:06.25,0:06:09.69,Default,,0000,0000,0000,,AR: Check your pocket. See if it's still there. Is it still there? (Laughter) Dialogue: 0,0:06:09.69,0:06:11.66,Default,,0000,0000,0000,,Oh, that's where it was. Go ahead and put it away. Dialogue: 0,0:06:11.66,0:06:14.24,Default,,0000,0000,0000,,We're just shopping. This trick's more about the timing, really. Dialogue: 0,0:06:14.24,0:06:15.72,Default,,0000,0000,0000,,I'm going to push it inside your hand. Dialogue: 0,0:06:15.72,0:06:18.75,Default,,0000,0000,0000,,Put your other hand on top for me, would you? Dialogue: 0,0:06:18.75,0:06:20.37,Default,,0000,0000,0000,,It's amazingly obvious now, isn't it? Dialogue: 0,0:06:20.37,0:06:22.49,Default,,0000,0000,0000,,It looks a lot like the watch I was wearing, doesn't it? Dialogue: 0,0:06:22.49,0:06:24.55,Default,,0000,0000,0000,,(Laughter) (Applause) Dialogue: 0,0:06:24.55,0:06:29.27,Default,,0000,0000,0000,,JH: That's pretty good. That's pretty good.\NAR: Oh, thanks. Dialogue: 0,0:06:29.27,0:06:32.13,Default,,0000,0000,0000,,But it's only a start. Let's try it again, a little bit differently. Dialogue: 0,0:06:32.13,0:06:34.43,Default,,0000,0000,0000,,Hold your hands together. Put your other hand on top. Dialogue: 0,0:06:34.43,0:06:36.34,Default,,0000,0000,0000,,Now if you're watching this little token, Dialogue: 0,0:06:36.34,0:06:39.22,Default,,0000,0000,0000,,this obviously has become a little target. It's like a red herring. Dialogue: 0,0:06:39.22,0:06:41.57,Default,,0000,0000,0000,,If we watch this kind of close, it looks like it goes away. Dialogue: 0,0:06:41.57,0:06:43.67,Default,,0000,0000,0000,,It's not back on your shoulder. Dialogue: 0,0:06:43.67,0:06:46.00,Default,,0000,0000,0000,,It falls out of the air, lands right back in the hand. Dialogue: 0,0:06:46.00,0:06:48.21,Default,,0000,0000,0000,,Did you see it go? Dialogue: 0,0:06:48.21,0:06:51.57,Default,,0000,0000,0000,,Yeah, it's funny. We've got a little guy. He's union. He works up there all day. Dialogue: 0,0:06:51.57,0:06:53.40,Default,,0000,0000,0000,,If I did it slowly, if it goes straightaway, Dialogue: 0,0:06:53.40,0:06:56.15,Default,,0000,0000,0000,,it lands down by your pocket. I believe is it in this pocket, sir? Dialogue: 0,0:06:56.15,0:06:58.37,Default,,0000,0000,0000,,No, don't reach in your pocket. That's a different show. Dialogue: 0,0:06:58.37,0:07:01.48,Default,,0000,0000,0000,,So -- (Squeaking noise) -- that's rather strange. They have shots for that. Dialogue: 0,0:07:01.48,0:07:04.60,Default,,0000,0000,0000,,Can I show them what that is? That's rather bizarre. Is this yours, sir? Dialogue: 0,0:07:04.60,0:07:06.88,Default,,0000,0000,0000,,I have no idea how that works. We'll just send that over there. Dialogue: 0,0:07:06.88,0:07:08.81,Default,,0000,0000,0000,,That's great. I need help with this one. Dialogue: 0,0:07:08.81,0:07:10.39,Default,,0000,0000,0000,,Step over this way for me. Dialogue: 0,0:07:10.39,0:07:13.24,Default,,0000,0000,0000,,Now don't run away. You had something down by your pants pocket. Dialogue: 0,0:07:13.24,0:07:15.45,Default,,0000,0000,0000,,I was checking mine. I couldn't find everything, Dialogue: 0,0:07:15.45,0:07:16.76,Default,,0000,0000,0000,,but I noticed you had something here. Dialogue: 0,0:07:16.76,0:07:19.13,Default,,0000,0000,0000,,Can I feel the outside of your pocket for a moment? Dialogue: 0,0:07:19.13,0:07:21.39,Default,,0000,0000,0000,,Down here I noticed this. Is this something of yours, sir? Dialogue: 0,0:07:21.39,0:07:24.03,Default,,0000,0000,0000,,Is this? I have no idea. That's a shrimp. Dialogue: 0,0:07:24.03,0:07:26.16,Default,,0000,0000,0000,,JH: Yeah. I'm saving it for later. Dialogue: 0,0:07:26.16,0:07:29.21,Default,,0000,0000,0000,,AR: You've entertained all of these people in a wonderful way, Dialogue: 0,0:07:29.21,0:07:30.37,Default,,0000,0000,0000,,better than you know. Dialogue: 0,0:07:30.37,0:07:34.13,Default,,0000,0000,0000,,So we'd love to give you this lovely watch as a gift. (Laughter) Dialogue: 0,0:07:34.13,0:07:35.52,Default,,0000,0000,0000,,Hopefully it matches his taste. Dialogue: 0,0:07:35.52,0:07:37.24,Default,,0000,0000,0000,,But also, we have a couple of other things, Dialogue: 0,0:07:37.24,0:07:40.49,Default,,0000,0000,0000,,a little bit of a cash, and then we have a few other things. Dialogue: 0,0:07:40.49,0:07:41.92,Default,,0000,0000,0000,,These all belong to you, Dialogue: 0,0:07:41.92,0:07:44.88,Default,,0000,0000,0000,,along with a big round of applause from all your friends. (Applause) Dialogue: 0,0:07:44.88,0:07:46.47,Default,,0000,0000,0000,,Joe, thank you very much. Dialogue: 0,0:07:46.47,0:07:53.86,Default,,0000,0000,0000,,(Applause) Dialogue: 0,0:07:53.86,0:07:56.39,Default,,0000,0000,0000,,So, same question I asked you before, Dialogue: 0,0:07:56.39,0:07:59.40,Default,,0000,0000,0000,,but this time you don't have to close your eyes. Dialogue: 0,0:07:59.40,0:08:01.85,Default,,0000,0000,0000,,What am I wearing? Dialogue: 0,0:08:01.85,0:08:04.74,Default,,0000,0000,0000,,(Laughter) Dialogue: 0,0:08:04.74,0:08:10.55,Default,,0000,0000,0000,,(Applause) Dialogue: 0,0:08:10.55,0:08:12.90,Default,,0000,0000,0000,,Attention is a powerful thing. Dialogue: 0,0:08:12.90,0:08:15.70,Default,,0000,0000,0000,,Like I said, it shapes your reality. Dialogue: 0,0:08:15.70,0:08:18.32,Default,,0000,0000,0000,,So, I guess I'd like to pose that question to you. Dialogue: 0,0:08:18.32,0:08:20.19,Default,,0000,0000,0000,,If you could control somebody's attention, Dialogue: 0,0:08:20.19,0:08:22.41,Default,,0000,0000,0000,,what would you do with it? Dialogue: 0,0:08:22.41,0:08:23.71,Default,,0000,0000,0000,,Thank you. Dialogue: 0,0:08:23.71,0:08:30.19,Default,,0000,0000,0000,,(Applause)