[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.59,0:00:04.30,Default,,0000,0000,0000,,Do you think it's possible to control someone's attention?
Dialogue: 0,0:00:04.30,0:00:06.90,Default,,0000,0000,0000,,Even more than that,
Dialogue: 0,0:00:06.90,0:00:09.42,Default,,0000,0000,0000,,what about predicting human behavior?
Dialogue: 0,0:00:09.42,0:00:11.88,Default,,0000,0000,0000,,I think those are interesting ideas, if you could.
Dialogue: 0,0:00:11.88,0:00:14.16,Default,,0000,0000,0000,,I mean, for me, that would be the perfect superpower,
Dialogue: 0,0:00:14.16,0:00:16.58,Default,,0000,0000,0000,,actually kind of an evil way of approaching it.
Dialogue: 0,0:00:16.58,0:00:19.60,Default,,0000,0000,0000,,But for myself, in the past, I've spent the last 20 years
Dialogue: 0,0:00:19.60,0:00:23.34,Default,,0000,0000,0000,,studying human behavior from a rather unorthodox way:
Dialogue: 0,0:00:23.34,0:00:25.37,Default,,0000,0000,0000,,picking pockets.
Dialogue: 0,0:00:25.37,0:00:27.30,Default,,0000,0000,0000,,When we think of misdirection,
Dialogue: 0,0:00:27.30,0:00:29.52,Default,,0000,0000,0000,,we think of something as looking off to the side,
Dialogue: 0,0:00:29.52,0:00:31.77,Default,,0000,0000,0000,,when actually it's often the things that are right in front of us
Dialogue: 0,0:00:31.77,0:00:33.69,Default,,0000,0000,0000,,that are the hardest things to see,
Dialogue: 0,0:00:33.69,0:00:36.07,Default,,0000,0000,0000,,the things that you look at every day that you're blinded to.
Dialogue: 0,0:00:36.07,0:00:38.11,Default,,0000,0000,0000,,For example, how many of you still have your cell phones
Dialogue: 0,0:00:38.11,0:00:40.67,Default,,0000,0000,0000,,on you right now?
Dialogue: 0,0:00:40.67,0:00:42.57,Default,,0000,0000,0000,,Great. Double-check.
Dialogue: 0,0:00:42.57,0:00:44.41,Default,,0000,0000,0000,,Make sure you still have them on you.
Dialogue: 0,0:00:44.41,0:00:46.39,Default,,0000,0000,0000,,I was doing some shopping beforehand.
Dialogue: 0,0:00:46.39,0:00:48.44,Default,,0000,0000,0000,,Now you've looked at them probably a few times today,
Dialogue: 0,0:00:48.44,0:00:50.24,Default,,0000,0000,0000,,but I'm going to ask you a question about them.
Dialogue: 0,0:00:50.24,0:00:52.06,Default,,0000,0000,0000,,Without looking at your cell phone directly yet,
Dialogue: 0,0:00:52.06,0:00:55.57,Default,,0000,0000,0000,,can you remember the icon in the bottom right corner?
Dialogue: 0,0:00:55.57,0:00:58.54,Default,,0000,0000,0000,,Bring them out, check, and see how accurate you were.
Dialogue: 0,0:01:01.16,0:01:04.28,Default,,0000,0000,0000,,How'd you do? Show of hands. Did we get it?
Dialogue: 0,0:01:04.28,0:01:07.68,Default,,0000,0000,0000,,Now that you're done looking at those, close them down,
Dialogue: 0,0:01:07.68,0:01:09.88,Default,,0000,0000,0000,,because every phone has something in common.
Dialogue: 0,0:01:09.88,0:01:12.13,Default,,0000,0000,0000,,No matter how you organize the icons,
Dialogue: 0,0:01:12.13,0:01:14.12,Default,,0000,0000,0000,,you still have a clock on the front.
Dialogue: 0,0:01:14.12,0:01:17.10,Default,,0000,0000,0000,,So, without looking on your phone, what time was it?
Dialogue: 0,0:01:17.10,0:01:19.47,Default,,0000,0000,0000,,You just looked at your clock, right?
Dialogue: 0,0:01:19.47,0:01:22.72,Default,,0000,0000,0000,,It's an interesting idea. Now, I'll ask you take that a step further with a game of trust.
Dialogue: 0,0:01:22.72,0:01:24.96,Default,,0000,0000,0000,,Close your eyes.
Dialogue: 0,0:01:24.96,0:01:27.27,Default,,0000,0000,0000,,I realize I'm asking you to do that while you just heard
Dialogue: 0,0:01:27.27,0:01:30.66,Default,,0000,0000,0000,,there's a pickpocket in the room, but close your eyes.
Dialogue: 0,0:01:30.66,0:01:33.93,Default,,0000,0000,0000,,Now, you've been watching me for about 30 seconds.
Dialogue: 0,0:01:33.93,0:01:37.39,Default,,0000,0000,0000,,With your eyes closed, what am I wearing?
Dialogue: 0,0:01:37.39,0:01:39.16,Default,,0000,0000,0000,,Make your best guess.
Dialogue: 0,0:01:39.16,0:01:41.90,Default,,0000,0000,0000,,What color is my shirt? What color is my tie?
Dialogue: 0,0:01:41.90,0:01:44.26,Default,,0000,0000,0000,,Now open your eyes.
Dialogue: 0,0:01:44.26,0:01:46.47,Default,,0000,0000,0000,,By a show of hands, were you right?
Dialogue: 0,0:01:46.47,0:01:49.13,Default,,0000,0000,0000,,It's interesting, is it. Some of us are a little bit
Dialogue: 0,0:01:49.13,0:01:51.20,Default,,0000,0000,0000,,more perceptive than others. It seems that way.
Dialogue: 0,0:01:51.20,0:01:53.78,Default,,0000,0000,0000,,But I have a different theory about that, that model of attention.
Dialogue: 0,0:01:53.78,0:01:57.41,Default,,0000,0000,0000,,They have fancy models of attention, Posner's trinity model of attention.
Dialogue: 0,0:01:57.41,0:02:00.80,Default,,0000,0000,0000,,For me, I like to think of it very simple, like a surveillance system.
Dialogue: 0,0:02:00.80,0:02:03.35,Default,,0000,0000,0000,,It's kind of like you have all these fancy sensors,
Dialogue: 0,0:02:03.35,0:02:06.05,Default,,0000,0000,0000,,and inside your brain is a little security guard.
Dialogue: 0,0:02:06.05,0:02:08.28,Default,,0000,0000,0000,,For me, I like to call him Frank.
Dialogue: 0,0:02:08.28,0:02:10.71,Default,,0000,0000,0000,,So Frank is sitting at a desk.
Dialogue: 0,0:02:10.71,0:02:13.01,Default,,0000,0000,0000,,He's got all sort of cool information in front of him,
Dialogue: 0,0:02:13.01,0:02:15.26,Default,,0000,0000,0000,,high-tech equipment, he's got cameras,
Dialogue: 0,0:02:15.26,0:02:17.57,Default,,0000,0000,0000,,he's got a little phone that he can pick up, listen to the ears,
Dialogue: 0,0:02:17.57,0:02:20.35,Default,,0000,0000,0000,,all these senses, all these perceptions.
Dialogue: 0,0:02:20.35,0:02:23.10,Default,,0000,0000,0000,,But attention is what steers your perceptions.
Dialogue: 0,0:02:23.10,0:02:26.58,Default,,0000,0000,0000,,It's what controls your reality. It's the gateway to the mind.
Dialogue: 0,0:02:26.58,0:02:29.41,Default,,0000,0000,0000,,If you don't attend to something, you can't be aware of it.
Dialogue: 0,0:02:29.41,0:02:32.46,Default,,0000,0000,0000,,But ironically, you can attend to something without being aware of it.
Dialogue: 0,0:02:32.46,0:02:34.56,Default,,0000,0000,0000,,That's why there's the cocktail effect:
Dialogue: 0,0:02:34.56,0:02:37.10,Default,,0000,0000,0000,,when you're in a party, you're having conversations with someone,
Dialogue: 0,0:02:37.10,0:02:38.100,Default,,0000,0000,0000,,and yet you can recognize your name
Dialogue: 0,0:02:38.100,0:02:41.00,Default,,0000,0000,0000,,and you didn't even realize you were listening to that.
Dialogue: 0,0:02:41.00,0:02:43.86,Default,,0000,0000,0000,,Now, for my job, I have to play with techniques to exploit this,
Dialogue: 0,0:02:43.86,0:02:46.92,Default,,0000,0000,0000,,to play with your attention as a limited resource.
Dialogue: 0,0:02:46.92,0:02:50.05,Default,,0000,0000,0000,,So if I could control how you spend your attention,
Dialogue: 0,0:02:50.05,0:02:53.50,Default,,0000,0000,0000,,if I could maybe steal your attention through a distraction.
Dialogue: 0,0:02:53.50,0:02:55.67,Default,,0000,0000,0000,,Now instead of doing it like misdirection
Dialogue: 0,0:02:55.67,0:02:57.75,Default,,0000,0000,0000,,and throwing off to the side,
Dialogue: 0,0:02:57.75,0:03:00.04,Default,,0000,0000,0000,,instead, what I choose to focus on is Frank,
Dialogue: 0,0:03:00.04,0:03:02.50,Default,,0000,0000,0000,,to be able to play with the Frank inside your head,
Dialogue: 0,0:03:02.50,0:03:04.51,Default,,0000,0000,0000,,your little security guard,
Dialogue: 0,0:03:04.51,0:03:06.74,Default,,0000,0000,0000,,and get you, instead of focusing on your external senses,
Dialogue: 0,0:03:06.74,0:03:09.36,Default,,0000,0000,0000,,just to go internal for a second.
Dialogue: 0,0:03:09.36,0:03:12.61,Default,,0000,0000,0000,,So if I ask you to access a memory, like, what is that,
Dialogue: 0,0:03:12.61,0:03:14.73,Default,,0000,0000,0000,,what just happened, do you have a wallet,
Dialogue: 0,0:03:14.73,0:03:16.80,Default,,0000,0000,0000,,do you have an American Express in your wallet?
Dialogue: 0,0:03:16.80,0:03:19.14,Default,,0000,0000,0000,,And when I do that, your Frank turns around.
Dialogue: 0,0:03:19.14,0:03:21.89,Default,,0000,0000,0000,,He accesses the file. He has to rewind the tape.
Dialogue: 0,0:03:21.89,0:03:24.09,Default,,0000,0000,0000,,And what's interesting is, he can't rewind the tape
Dialogue: 0,0:03:24.09,0:03:27.20,Default,,0000,0000,0000,,as the same time that he's trying to process new data.
Dialogue: 0,0:03:27.20,0:03:28.91,Default,,0000,0000,0000,,Now, I mean, this sounds like a good theory,
Dialogue: 0,0:03:28.91,0:03:31.27,Default,,0000,0000,0000,,but I could talk for a long time and tell you lots of things,
Dialogue: 0,0:03:31.27,0:03:33.61,Default,,0000,0000,0000,,and they may be true, a portion of them,
Dialogue: 0,0:03:33.61,0:03:35.99,Default,,0000,0000,0000,,but I think it's better if I tried to show that to you hear live.
Dialogue: 0,0:03:35.99,0:03:38.75,Default,,0000,0000,0000,,So if I come down, I'm going to do a little bit of shopping.
Dialogue: 0,0:03:38.75,0:03:41.92,Default,,0000,0000,0000,,Just hold still where you are.
Dialogue: 0,0:03:42.73,0:03:45.96,Default,,0000,0000,0000,,Hello, how are you. It's lovely to see you.
Dialogue: 0,0:03:45.96,0:03:47.88,Default,,0000,0000,0000,,You did a wonderful job onstage.
Dialogue: 0,0:03:47.88,0:03:49.97,Default,,0000,0000,0000,,You have a lovely watch. That doesn't come off very well.
Dialogue: 0,0:03:49.97,0:03:51.93,Default,,0000,0000,0000,,Do you have your ring as well?
Dialogue: 0,0:03:51.93,0:03:53.99,Default,,0000,0000,0000,,Good. Just taking inventory. You're like a buffeet.
Dialogue: 0,0:03:53.99,0:03:55.98,Default,,0000,0000,0000,,It's hard to tell where to start, there's so many great things.
Dialogue: 0,0:03:55.98,0:03:58.29,Default,,0000,0000,0000,,Hi, how are you. Good to see you.
Dialogue: 0,0:03:58.29,0:04:00.03,Default,,0000,0000,0000,,Hi, sir, could you stand up for me, please? Just right where you are.
Dialogue: 0,0:04:00.03,0:04:02.65,Default,,0000,0000,0000,,Oh, you're married, you follow directions well.
Dialogue: 0,0:04:02.65,0:04:04.62,Default,,0000,0000,0000,,That's nice to meet you, sir.
Dialogue: 0,0:04:04.62,0:04:07.38,Default,,0000,0000,0000,,You don't have a lot inside your pockets. Anything down by the pocket over here?
Dialogue: 0,0:04:07.38,0:04:09.72,Default,,0000,0000,0000,,Hopefully so. Have a seat. There you go. You're doing well.
Dialogue: 0,0:04:09.72,0:04:11.63,Default,,0000,0000,0000,,Hi, sir, how are you?
Dialogue: 0,0:04:11.63,0:04:13.94,Default,,0000,0000,0000,,Good to see you, sir. You have a ring, a watch.
Dialogue: 0,0:04:13.94,0:04:16.16,Default,,0000,0000,0000,,Do you have a wallet on you?
Dialogue: 0,0:04:16.16,0:04:18.12,Default,,0000,0000,0000,,Well, we'll find one for you.
Dialogue: 0,0:04:18.12,0:04:20.18,Default,,0000,0000,0000,,Come on up this way, Joe.
Dialogue: 0,0:04:20.18,0:04:22.14,Default,,0000,0000,0000,,Give Joe a round of applause.
Dialogue: 0,0:04:22.14,0:04:24.19,Default,,0000,0000,0000,,Come on up Joe. Let's play a game.
Dialogue: 0,0:04:24.19,0:04:26.64,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:04:26.64,0:04:28.54,Default,,0000,0000,0000,,Pardon me.
Dialogue: 0,0:04:28.54,0:04:30.93,Default,,0000,0000,0000,,I don't think I need this clicker anymore. You can have that.
Dialogue: 0,0:04:30.93,0:04:32.80,Default,,0000,0000,0000,,Thank you very much. I appreciate that.
Dialogue: 0,0:04:32.80,0:04:34.96,Default,,0000,0000,0000,,Come on up to the stage, Joe. Let's play a little game.
Dialogue: 0,0:04:34.96,0:04:37.34,Default,,0000,0000,0000,,Now do you have anything in your front pockets?
Dialogue: 0,0:04:37.34,0:04:39.53,Default,,0000,0000,0000,,Money. All right, let's try that.
Dialogue: 0,0:04:39.53,0:04:42.77,Default,,0000,0000,0000,,Can you stand right over this way for me?
Dialogue: 0,0:04:42.77,0:04:44.95,Default,,0000,0000,0000,,Turn around and, let's see,
Dialogue: 0,0:04:44.95,0:04:46.95,Default,,0000,0000,0000,,if I give you something that belongs to me,
Dialogue: 0,0:04:46.95,0:04:50.21,Default,,0000,0000,0000,,this is just something, I have a poker chip.
Dialogue: 0,0:04:50.21,0:04:52.83,Default,,0000,0000,0000,,Hold out your hand for me. Watch it kind of closely.
Dialogue: 0,0:04:52.83,0:04:55.32,Default,,0000,0000,0000,,Now this is a task for you to focus on.
Dialogue: 0,0:04:55.32,0:04:57.55,Default,,0000,0000,0000,,Now you have your money in your front pocket here?
Dialogue: 0,0:04:57.55,0:05:00.20,Default,,0000,0000,0000,,Good. I'm not going to actually put my hand your pocket.
Dialogue: 0,0:05:00.20,0:05:02.31,Default,,0000,0000,0000,,I'm not ready for that kind of commitment.
Dialogue: 0,0:05:02.31,0:05:04.08,Default,,0000,0000,0000,,One time a guy had a hole in his pocket,
Dialogue: 0,0:05:04.08,0:05:05.95,Default,,0000,0000,0000,,and that was rather traumatizing for me.
Dialogue: 0,0:05:05.95,0:05:07.93,Default,,0000,0000,0000,,I was looking for his wallet and he gave me his phone number.
Dialogue: 0,0:05:07.93,0:05:10.14,Default,,0000,0000,0000,,It was a big miscommunication.
Dialogue: 0,0:05:10.14,0:05:12.16,Default,,0000,0000,0000,,So let's do this simply. Squeeze your hand.
Dialogue: 0,0:05:12.16,0:05:15.21,Default,,0000,0000,0000,,Squeeze it tight. Do you feel the poker chip in your hand?
Dialogue: 0,0:05:15.21,0:05:17.29,Default,,0000,0000,0000,,Would you be surprised if I could take it out of your hand.
Dialogue: 0,0:05:17.29,0:05:19.23,Default,,0000,0000,0000,,Say yes. Good.
Dialogue: 0,0:05:19.23,0:05:21.33,Default,,0000,0000,0000,,Open your hand. Thank you very much.
Dialogue: 0,0:05:21.33,0:05:23.26,Default,,0000,0000,0000,,I'll cheat if you give me a chance.
Dialogue: 0,0:05:23.26,0:05:25.25,Default,,0000,0000,0000,,Make it harder for me. Just use your hand.
Dialogue: 0,0:05:25.25,0:05:27.34,Default,,0000,0000,0000,,Grab my wrist, but squeeze, squeeze firm.
Dialogue: 0,0:05:27.34,0:05:29.43,Default,,0000,0000,0000,,Did you see it go?
Dialogue: 0,0:05:29.43,0:05:31.40,Default,,0000,0000,0000,,Joe: No.\NApollo Robbins: No, it's not here. Open your hand.
Dialogue: 0,0:05:31.40,0:05:33.17,Default,,0000,0000,0000,,See, while we're focused on the hand,
Dialogue: 0,0:05:33.17,0:05:35.20,Default,,0000,0000,0000,,it's sitting on your shoulder right now.
Dialogue: 0,0:05:35.20,0:05:37.03,Default,,0000,0000,0000,,Go ahead and take it off.
Dialogue: 0,0:05:37.03,0:05:38.88,Default,,0000,0000,0000,,Now, let's try that again.
Dialogue: 0,0:05:38.88,0:05:40.73,Default,,0000,0000,0000,,Hold your hand out flat. Open it up all the way.
Dialogue: 0,0:05:40.73,0:05:42.96,Default,,0000,0000,0000,,Put your hand up a little bit higher, but watch it closer, Joe.
Dialogue: 0,0:05:42.96,0:05:45.98,Default,,0000,0000,0000,,See, if I did it slowly, it'd be back on your shoulder.
Dialogue: 0,0:05:45.98,0:05:48.01,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:48.01,0:05:50.03,Default,,0000,0000,0000,,Joe, we're going to keep doing this til you catch it.
Dialogue: 0,0:05:50.03,0:05:52.01,Default,,0000,0000,0000,,You're going to get it eventually. I have faith in you.
Dialogue: 0,0:05:52.01,0:05:54.14,Default,,0000,0000,0000,,Squeeze firm. You're human, you're not slow.
Dialogue: 0,0:05:54.14,0:05:56.40,Default,,0000,0000,0000,,It's back on your shoulder.
Dialogue: 0,0:05:56.40,0:05:58.50,Default,,0000,0000,0000,,You were focused on your hand. That's why you were distracted.
Dialogue: 0,0:05:58.50,0:06:01.08,Default,,0000,0000,0000,,While you were watching this, I couldn't quite get your watch off. It was difficult.
Dialogue: 0,0:06:01.08,0:06:03.13,Default,,0000,0000,0000,,Yet you had something inside your front pocket.
Dialogue: 0,0:06:03.13,0:06:05.01,Default,,0000,0000,0000,,Do you remember what it was?
Dialogue: 0,0:06:05.01,0:06:06.86,Default,,0000,0000,0000,,Joe: Money.
Dialogue: 0,0:06:06.86,0:06:09.69,Default,,0000,0000,0000,,AR: Check your pocket. See if it's still there. Is it still there?
Dialogue: 0,0:06:09.69,0:06:11.81,Default,,0000,0000,0000,,Oh, that's where it was. Go ahead and put it away.
Dialogue: 0,0:06:11.81,0:06:14.24,Default,,0000,0000,0000,,We're just shopping. This trick's more about the timing, really.
Dialogue: 0,0:06:14.24,0:06:15.93,Default,,0000,0000,0000,,I'm going to push it inside your hand.
Dialogue: 0,0:06:15.93,0:06:18.27,Default,,0000,0000,0000,,Put your other hand on top for me, would you?
Dialogue: 0,0:06:18.27,0:06:20.48,Default,,0000,0000,0000,,It's amazingly obvious now, isn't it.
Dialogue: 0,0:06:20.48,0:06:22.86,Default,,0000,0000,0000,,It looks a lot like the watch I was wearing, doesn't it?
Dialogue: 0,0:06:22.86,0:06:24.92,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:24.92,0:06:26.64,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:06:26.64,0:06:29.27,Default,,0000,0000,0000,,Joe: That's pretty good. That's pretty good.\NAR: Oh, thanks.
Dialogue: 0,0:06:29.27,0:06:32.09,Default,,0000,0000,0000,,But it's only a start. Let's try it again, a little bit differently.
Dialogue: 0,0:06:32.09,0:06:34.43,Default,,0000,0000,0000,,Hold your hands together. Put your other hand on top.
Dialogue: 0,0:06:34.43,0:06:36.57,Default,,0000,0000,0000,,Now if you're watching this little token,
Dialogue: 0,0:06:36.57,0:06:39.02,Default,,0000,0000,0000,,this obviously has become a little target. It's like a red herring.
Dialogue: 0,0:06:39.02,0:06:41.45,Default,,0000,0000,0000,,If we watch this kind of close, it looks like it goes away.
Dialogue: 0,0:06:41.45,0:06:43.94,Default,,0000,0000,0000,,It's not back on your shoulder.
Dialogue: 0,0:06:43.94,0:06:46.15,Default,,0000,0000,0000,,It falls out of the air, lands right back in the hand.
Dialogue: 0,0:06:46.15,0:06:48.51,Default,,0000,0000,0000,,Did you see it go?
Dialogue: 0,0:06:48.51,0:06:52.05,Default,,0000,0000,0000,,Yeah, it's funny. We've got a little guy. He's union. He works up there all day.
Dialogue: 0,0:06:52.05,0:06:54.01,Default,,0000,0000,0000,,If I did it slowly, if it goes straightaway,
Dialogue: 0,0:06:54.01,0:06:56.15,Default,,0000,0000,0000,,it lands down in your pocket. I believe is it in this pocket, sir?
Dialogue: 0,0:06:56.15,0:06:58.17,Default,,0000,0000,0000,,No, don't reach in your pocket. That's a different show.
Dialogue: 0,0:06:58.17,0:07:01.48,Default,,0000,0000,0000,,So... that's range strange. They have shots for that.
Dialogue: 0,0:07:01.48,0:07:04.60,Default,,0000,0000,0000,,Can I show them what that is? It's rather bizarre. Is this yours, sir?
Dialogue: 0,0:07:04.60,0:07:06.88,Default,,0000,0000,0000,,I have no idea how that works. We'll just send that over there.
Dialogue: 0,0:07:06.88,0:07:08.81,Default,,0000,0000,0000,,That's great. I need help with this one.
Dialogue: 0,0:07:08.81,0:07:11.59,Default,,0000,0000,0000,,Step over this way for me.
Dialogue: 0,0:07:11.59,0:07:13.68,Default,,0000,0000,0000,,Now don't run away. You had something down by your pants pocket.
Dialogue: 0,0:07:13.68,0:07:15.65,Default,,0000,0000,0000,,I was checking mine. I couldn't find everything,
Dialogue: 0,0:07:15.65,0:07:17.50,Default,,0000,0000,0000,,but I noticed you had something here.
Dialogue: 0,0:07:17.50,0:07:19.52,Default,,0000,0000,0000,,Can I feel the outside of your pocket for a moment?
Dialogue: 0,0:07:19.52,0:07:22.56,Default,,0000,0000,0000,,Down here I noticed this. Is this something of yours, sir?
Dialogue: 0,0:07:22.56,0:07:24.87,Default,,0000,0000,0000,,Is this? I have no idea. That's shrimp.
Dialogue: 0,0:07:24.87,0:07:26.84,Default,,0000,0000,0000,,Joe: Yeah. I'm saving it for later.
Dialogue: 0,0:07:26.84,0:07:29.21,Default,,0000,0000,0000,,AR: You've entertained all of these people in a wonderful way,
Dialogue: 0,0:07:29.21,0:07:30.88,Default,,0000,0000,0000,,better than you know.
Dialogue: 0,0:07:30.88,0:07:33.15,Default,,0000,0000,0000,,So we'd love to give you this lovely watch as a gift.
Dialogue: 0,0:07:33.15,0:07:35.52,Default,,0000,0000,0000,,Hopefully it matches his taste.
Dialogue: 0,0:07:35.52,0:07:37.57,Default,,0000,0000,0000,,But also, we have a couple of other things,
Dialogue: 0,0:07:37.57,0:07:40.26,Default,,0000,0000,0000,,a little bit of a cash, and then we have a few other things.
Dialogue: 0,0:07:40.26,0:07:42.18,Default,,0000,0000,0000,,These all belong to you,
Dialogue: 0,0:07:42.18,0:07:44.13,Default,,0000,0000,0000,,along with a big round of applause from all your friends.
Dialogue: 0,0:07:44.13,0:07:46.47,Default,,0000,0000,0000,,Joe, thank you very much.
Dialogue: 0,0:07:46.47,0:07:52.80,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:07:52.80,0:07:55.62,Default,,0000,0000,0000,,So, same question I asked you before,
Dialogue: 0,0:07:55.62,0:07:58.02,Default,,0000,0000,0000,,but this time you don't have to close your eyes.
Dialogue: 0,0:07:58.02,0:08:01.85,Default,,0000,0000,0000,,What am I wearing?
Dialogue: 0,0:08:01.85,0:08:04.74,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:04.74,0:08:10.10,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:08:10.10,0:08:12.90,Default,,0000,0000,0000,,Attention is a powerful thing.
Dialogue: 0,0:08:12.90,0:08:15.70,Default,,0000,0000,0000,,Like I said, it shapes your reality.
Dialogue: 0,0:08:15.70,0:08:18.32,Default,,0000,0000,0000,,So, I guess I'd like to pose that question to you.
Dialogue: 0,0:08:18.32,0:08:20.51,Default,,0000,0000,0000,,If you could control somebody's attention,
Dialogue: 0,0:08:20.51,0:08:22.64,Default,,0000,0000,0000,,what would you do with it?
Dialogue: 0,0:08:22.64,0:08:26.22,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:08:26.22,0:08:30.19,Default,,0000,0000,0000,,(Applause)