0:00:06.060,0:00:10.943
I love to see disbelief on people's faces

0:00:10.943,0:00:14.414
whenever they ask us: [br]did you make Taco Master?

0:00:15.854,0:00:21.502
People can't believe that [br]someone from the community

0:00:21.502,0:00:24.425
can do unbelievable things,

0:00:24.425,0:00:30.453
such as ranking number 1 [br]at the Apple Store, or at Windows Store,

0:00:30.453,0:00:34.010
or winning an MTV for [br]the Best Game of the Year.

0:00:36.000,0:00:39.747
Believing is free and [br]doesn't cost us anything.

0:00:39.747,0:00:42.026
Why don't we believe in ourselves?

0:00:42.026,0:00:44.891
Why don't we believe in our work team?

0:00:46.731,0:00:51.964
Our videogame "Taco Master" [br]has reached two million downloads

0:00:51.964,0:00:55.378
in more than 180 countries,

0:00:55.378,0:00:57.574
and it started four years ago,

0:00:57.574,0:01:01.762
when we decided to get to know [br]the talent we could find here, locally,

0:01:01.762,0:01:05.681
and we realised the number of people,

0:01:05.681,0:01:08.313
creatives, musicians,

0:01:08.763,0:01:12.745
people who work with their voice,[br]animation people,

0:01:12.745,0:01:15.438
a lot of creative people around us.

0:01:15.438,0:01:20.269
So we decided to bring experts[br]from other countries

0:01:20.269,0:01:23.091
so that they trained these local talents

0:01:23.091,0:01:25.765
a bit more on technology

0:01:25.765,0:01:28.243
We brought people from the United States,

0:01:28.243,0:01:32.561
England, New Zealand.

0:01:33.771,0:01:38.660
And when these people came [br]to train these boys and girls,

0:01:38.660,0:01:42.300
they said: "Hey, they could be working[br]anywhere in the world.

0:01:42.300,0:01:44.268
They're really good".

0:01:44.758,0:01:47.065
Then people started to believe

0:01:47.065,0:01:50.165
that they had the ability to create

0:01:50.165,0:01:53.897
and to export this [br]to 180 countries in the world.

0:01:54.467,0:01:56.609
Then we set ourselves another challenge.

0:01:56.609,0:01:59.271
To make a console video game,

0:01:59.271,0:02:01.237
but everybody was saying

0:02:01.237,0:02:04.231
that, in Mexico, a console video game [br]had never been done.

0:02:04.231,0:02:06.121
How can you actually do it?

0:02:06.871,0:02:11.271
These guys started to train, [br]programming, drawing,

0:02:11.271,0:02:14.369
watching videogames

0:02:14.889,0:02:19.537
and we launched this game[br]for Nintendo Wii.

0:02:20.927,0:02:24.502
It's being sold in Brazil, in Mexico,

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only with the Mexican creativity [br]and from here, Guadalajara.

0:02:32.470,0:02:35.262
We said: Ok, a film.

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Why can't we make a 3D film?

0:02:39.139,0:02:41.314
It had never been done here,

0:02:41.314,0:02:44.659
in 2D in Guadalajara nor in 3D in Mexico.

0:02:44.659,0:02:50.315
So we set ourselves this challenge [br]to first train some people,

0:02:50.315,0:02:54.036
in order to acquire the abilities[br]to do something in 3D.

0:02:55.606,0:02:58.478
And we said: "Well, [br]we're going to finish it, aren't we?"

0:02:58.478,0:03:04.264
We did it and the biggest surprise was[br]that it started to win prizes.

0:03:04.264,0:03:07.743
in Argentina, as Best Film for Children,

0:03:07.743,0:03:10.972
or here in Guadalajara, [br]at the International Film Festival,

0:03:10.972,0:03:14.787
and we were asked to bring it[br]to various festivals worldwide.

0:03:15.947,0:03:18.853
So then we said: [br]"Well, we're going to try and see

0:03:18.853,0:03:21.029
if we can release it in cinemas."

0:03:21.029,0:03:25.746
And nowadays it's in the cimenas[br]and soon, it will be on the Internet

0:03:25.746,0:03:28.681
for you to download it and be able to see it.

0:03:30.721,0:03:33.866
What do we do? We believe in talent.

0:03:35.926,0:03:40.102
What I ask you is to believe in yourselves,

0:03:40.102,0:03:43.679
to believe in the work team,

0:03:43.679,0:03:47.259
to believe in your heart

0:03:47.259,0:03:49.577
and make Taco!

0:03:49.577,0:03:51.646
(Applause)

0:03:51.646,0:03:53.522
Thank you.

0:03:53.522,0:03:56.203
(Applause)