This is the kickoff meeting
for our open design project
looking at the Mozilla brand
When reading through the brief
what really stood out for me was
it was an organization
that really want to stand for something
in the public's eye again
and there's a slight sense
perhaps it lapsed in that respect
The world doesn't really know
that Mozilla and nonprofit
with the unique role in
preserving the freedom of the Internet
and preserving individual freedom online
One of the things that you realize
when you start talking to people about Mozilla
is that there are two possible reactions from people
one is "I love Mozilla!"
the other reaction is "who are they?"
This feels like a gallery
and it's like engaging
and it gives the value of open design quite nice
as it should be in an open community like Mozilla
The feedback that we've gotten continuously
is a real appreciation
for including the whole organization in
at the very very beginning
When you research Mozilla on the Internet
you get the impression of an organization that means well
but doesn't really stand for
a clear message
See Mozilla through like different perspectives
they can really help us understanding
what was our core values
Branding in the open is very unusual
and it's hardly been done at all
Openness and transparency is the way to go
that's how Mozilla does everything
and we're applying it to designs as well