[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.49,0:00:02.78,Default,,0000,0000,0000,,This is the kickoff meeting
Dialogue: 0,0:00:02.78,0:00:04.29,Default,,0000,0000,0000,,for our open design project
Dialogue: 0,0:00:04.29,0:00:05.71,Default,,0000,0000,0000,,looking at the Mozilla brand
Dialogue: 0,0:00:05.71,0:00:07.19,Default,,0000,0000,0000,,When reading through the brief
Dialogue: 0,0:00:07.19,0:00:08.95,Default,,0000,0000,0000,,what really stood out for me was
Dialogue: 0,0:00:08.95,0:00:10.05,Default,,0000,0000,0000,,it was an organization
Dialogue: 0,0:00:10.05,0:00:11.93,Default,,0000,0000,0000,,that really want to stand for something
Dialogue: 0,0:00:11.93,0:00:13.54,Default,,0000,0000,0000,,in the public's eye again
Dialogue: 0,0:00:13.54,0:00:14.88,Default,,0000,0000,0000,,and there's a slight sense
Dialogue: 0,0:00:14.88,0:00:16.83,Default,,0000,0000,0000,,perhaps it lapsed in that respect
Dialogue: 0,0:00:16.83,0:00:18.52,Default,,0000,0000,0000,,The world doesn't really know
Dialogue: 0,0:00:18.52,0:00:19.85,Default,,0000,0000,0000,,that Mozilla and nonprofit
Dialogue: 0,0:00:19.85,0:00:21.19,Default,,0000,0000,0000,,with the unique role in
Dialogue: 0,0:00:21.19,0:00:23.32,Default,,0000,0000,0000,,preserving the freedom of the Internet
Dialogue: 0,0:00:23.32,0:00:26.30,Default,,0000,0000,0000,,and preserving individual freedom online
Dialogue: 0,0:00:26.30,0:00:27.86,Default,,0000,0000,0000,,One of the things that you realize
Dialogue: 0,0:00:27.86,0:00:29.100,Default,,0000,0000,0000,,when you start talking to people\Nabout Mozilla
Dialogue: 0,0:00:29.100,0:00:32.64,Default,,0000,0000,0000,,is that there are two possible\Nreactions from people
Dialogue: 0,0:00:32.64,0:00:34.53,Default,,0000,0000,0000,,one is "I love Mozilla!"
Dialogue: 0,0:00:34.53,0:00:36.65,Default,,0000,0000,0000,,the other reaction is "who are they?"
Dialogue: 0,0:00:36.65,0:00:38.13,Default,,0000,0000,0000,,This feels like a gallery
Dialogue: 0,0:00:38.13,0:00:39.60,Default,,0000,0000,0000,,and it's like engaging
Dialogue: 0,0:00:39.60,0:00:42.31,Default,,0000,0000,0000,,and it gives the value of\Nopen design quite nice
Dialogue: 0,0:00:42.31,0:00:44.60,Default,,0000,0000,0000,,as it should be in an open\Ncommunity like Mozilla
Dialogue: 0,0:00:44.60,0:00:47.28,Default,,0000,0000,0000,,The feedback that we've gotten\Ncontinuously
Dialogue: 0,0:00:47.28,0:00:49.21,Default,,0000,0000,0000,,is a real appreciation
Dialogue: 0,0:00:49.21,0:00:51.61,Default,,0000,0000,0000,,for including the whole organization in
Dialogue: 0,0:00:51.61,0:00:53.48,Default,,0000,0000,0000,,at the very very beginning
Dialogue: 0,0:00:53.48,0:00:55.43,Default,,0000,0000,0000,,When you research Mozilla on the Internet
Dialogue: 0,0:00:55.43,0:00:58.65,Default,,0000,0000,0000,,you get the impression of an organization\Nthat means well
Dialogue: 0,0:00:58.65,0:01:01.27,Default,,0000,0000,0000,,but doesn't really stand for
Dialogue: 0,0:01:01.27,0:01:02.40,Default,,0000,0000,0000,,a clear message
Dialogue: 0,0:01:02.40,0:01:05.70,Default,,0000,0000,0000,,See Mozilla through like different\Nperspectives
Dialogue: 0,0:01:05.70,0:01:07.81,Default,,0000,0000,0000,,they can really help us understanding
Dialogue: 0,0:01:07.81,0:01:09.42,Default,,0000,0000,0000,,what was our core values
Dialogue: 0,0:01:09.42,0:01:11.71,Default,,0000,0000,0000,,Branding in the open is very unusual
Dialogue: 0,0:01:11.71,0:01:13.79,Default,,0000,0000,0000,,and it's hardly been done at all
Dialogue: 0,0:01:13.79,0:01:16.48,Default,,0000,0000,0000,,Openness and transparency is the way to go
Dialogue: 0,0:01:16.48,0:01:18.24,Default,,0000,0000,0000,,that's how Mozilla does everything
Dialogue: 0,0:01:18.24,0:01:20.60,Default,,0000,0000,0000,,and we're applying it to designs as well