[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:12.83,0:00:17.32,Default,,0000,0000,0000,,I'm going to tell you a story,\Nand it's my story,
Dialogue: 0,0:00:17.32,0:00:21.14,Default,,0000,0000,0000,,but it's all of yours story too,\Nand you'll soon see how.
Dialogue: 0,0:00:21.95,0:00:23.56,Default,,0000,0000,0000,,I asked my students
Dialogue: 0,0:00:23.56,0:00:30.03,Default,,0000,0000,0000,,to join me in the challenge of documenting\Nhow plastic touches our lives,
Dialogue: 0,0:00:30.03,0:00:34.42,Default,,0000,0000,0000,,by taking a photo\Nevery time we touch plastic.
Dialogue: 0,0:00:34.42,0:00:35.78,Default,,0000,0000,0000,,And at the end of that day,
Dialogue: 0,0:00:35.78,0:00:39.09,Default,,0000,0000,0000,,to put all of those photos\Ntogether in one spot.
Dialogue: 0,0:00:40.16,0:00:44.05,Default,,0000,0000,0000,,Here, I share with you my day of plastic.
Dialogue: 0,0:00:46.22,0:00:50.13,Default,,0000,0000,0000,,From the moment I woke up\Nto the moment I went to bed,
Dialogue: 0,0:00:50.13,0:00:53.40,Default,,0000,0000,0000,,as a working mother -\NI have two young daughters -
Dialogue: 0,0:00:53.40,0:00:58.89,Default,,0000,0000,0000,,you can see that plastic\Nis in every single element of my day.
Dialogue: 0,0:00:59.33,0:01:01.50,Default,,0000,0000,0000,,And I've had to make\Nthe photos quite small
Dialogue: 0,0:01:01.50,0:01:04.75,Default,,0000,0000,0000,,because it was challenging\Nto fit them all on to this slide.
Dialogue: 0,0:01:04.75,0:01:05.99,Default,,0000,0000,0000,,If you're looking closely,
Dialogue: 0,0:01:05.99,0:01:10.73,Default,,0000,0000,0000,,you might notice that I've put multiple\Nplastic items into many of the photos.
Dialogue: 0,0:01:10.73,0:01:12.08,Default,,0000,0000,0000,,It was quite overwhelming
Dialogue: 0,0:01:12.08,0:01:15.43,Default,,0000,0000,0000,,in the course of the day\Nto take that many pictures,
Dialogue: 0,0:01:15.43,0:01:19.58,Default,,0000,0000,0000,,but you can see that plastic\Nis in every single element of my day.
Dialogue: 0,0:01:20.60,0:01:26.18,Default,,0000,0000,0000,,Right from the start, when I woke up\Nto the sounds of my plastic alarm clock,
Dialogue: 0,0:01:26.18,0:01:30.19,Default,,0000,0000,0000,,the plastic packaging\Nin the food that I ate,
Dialogue: 0,0:01:30.19,0:01:33.32,Default,,0000,0000,0000,,the clothing that I put on\Nas I got ready to go outside,
Dialogue: 0,0:01:34.16,0:01:37.22,Default,,0000,0000,0000,,the phones that I talked on at work a lot,
Dialogue: 0,0:01:37.91,0:01:39.60,Default,,0000,0000,0000,,right through the end of the day,
Dialogue: 0,0:01:39.60,0:01:43.43,Default,,0000,0000,0000,,when I tucked in my youngest daughter\Nwith her favorite stuffed animal, Pinky,
Dialogue: 0,0:01:43.43,0:01:45.16,Default,,0000,0000,0000,,synthetic,
Dialogue: 0,0:01:45.16,0:01:48.14,Default,,0000,0000,0000,,right down to the very last\Nstep of the day -
Dialogue: 0,0:01:48.14,0:01:51.36,Default,,0000,0000,0000,,a plastic book cover\Non the book that I was reading.
Dialogue: 0,0:01:51.36,0:01:53.57,Default,,0000,0000,0000,,Plastic is in every single element.
Dialogue: 0,0:01:54.17,0:01:59.41,Default,,0000,0000,0000,,When I put all of these photos together,\NI found the result really shocking,
Dialogue: 0,0:01:59.41,0:02:01.92,Default,,0000,0000,0000,,but perhaps what's even more shocking
Dialogue: 0,0:02:01.92,0:02:05.71,Default,,0000,0000,0000,,is that we've only been using plastic\Nsince the 1950s.
Dialogue: 0,0:02:06.33,0:02:08.70,Default,,0000,0000,0000,,That's about 65 years,
Dialogue: 0,0:02:08.70,0:02:11.73,Default,,0000,0000,0000,,and in that relatively short span of time,
Dialogue: 0,0:02:11.73,0:02:17.100,Default,,0000,0000,0000,,we have generated the estimated\N[8,300 million] metric tons
Dialogue: 0,0:02:17.100,0:02:19.84,Default,,0000,0000,0000,,of plastic on the planet.
Dialogue: 0,0:02:20.28,0:02:24.66,Default,,0000,0000,0000,,That's equivalent to 25,000\Nempire state buildings.
Dialogue: 0,0:02:24.66,0:02:30.91,Default,,0000,0000,0000,,Now, out of all of that plastic,\Nonly 9% has been recycled,
Dialogue: 0,0:02:31.38,0:02:34.95,Default,,0000,0000,0000,,and in my day of plastic,\N9% looks like this.
Dialogue: 0,0:02:35.97,0:02:39.74,Default,,0000,0000,0000,,60% has been thrown away.
Dialogue: 0,0:02:40.30,0:02:43.41,Default,,0000,0000,0000,,In my day of plastic, 60% looks like this,
Dialogue: 0,0:02:43.41,0:02:46.82,Default,,0000,0000,0000,,leaving us with the 31%\Nthat's still being used.
Dialogue: 0,0:02:46.82,0:02:48.96,Default,,0000,0000,0000,,All of that plastic -
Dialogue: 0,0:02:48.96,0:02:54.88,Default,,0000,0000,0000,,over time, with the heat of the sun,\Nlight, oxygen, microbes -
Dialogue: 0,0:02:54.88,0:02:59.04,Default,,0000,0000,0000,,will brake down into smaller\Nand smaller pieces.
Dialogue: 0,0:02:59.04,0:03:02.04,Default,,0000,0000,0000,,That may take 10 to 20 years\Nfor a plastic bag,
Dialogue: 0,0:03:02.04,0:03:05.28,Default,,0000,0000,0000,,upwards of 400 years for a plastic bottle,
Dialogue: 0,0:03:05.28,0:03:08.89,Default,,0000,0000,0000,,but over time, it will brake up\Nin the smaller and smaller pieces
Dialogue: 0,0:03:08.89,0:03:12.43,Default,,0000,0000,0000,,to what scientists now call microplastics.
Dialogue: 0,0:03:12.43,0:03:17.29,Default,,0000,0000,0000,,Microplastics are defined\Nas any plastic less than five millimeters,
Dialogue: 0,0:03:17.29,0:03:19.89,Default,,0000,0000,0000,,so about the size of a grain of rice,
Dialogue: 0,0:03:19.89,0:03:22.10,Default,,0000,0000,0000,,and we divide these into two types.
Dialogue: 0,0:03:22.10,0:03:27.42,Default,,0000,0000,0000,,The first, primary microplastics:\Nplastic engineered to be small.
Dialogue: 0,0:03:27.42,0:03:31.94,Default,,0000,0000,0000,,And there are many reasons why we do this:\Nmedical, personal, industrial.
Dialogue: 0,0:03:31.94,0:03:34.70,Default,,0000,0000,0000,,Microbeads are one\Nthat many of you will be familiar with,
Dialogue: 0,0:03:34.70,0:03:36.76,Default,,0000,0000,0000,,now banned in many countries.
Dialogue: 0,0:03:36.76,0:03:39.67,Default,,0000,0000,0000,,Watch out for other microplastics\Nin cosmetics,
Dialogue: 0,0:03:39.67,0:03:42.39,Default,,0000,0000,0000,,for example, synthetic fibers in mascara.
Dialogue: 0,0:03:43.27,0:03:44.83,Default,,0000,0000,0000,,Polystyrene beads
Dialogue: 0,0:03:44.83,0:03:48.70,Default,,0000,0000,0000,,are used in many applications\Nas stuffing and flotation;
Dialogue: 0,0:03:48.70,0:03:51.78,Default,,0000,0000,0000,,nurdles, a funny name\Nfor plastic resin pellets
Dialogue: 0,0:03:51.78,0:03:54.35,Default,,0000,0000,0000,,that can be used to make\Njust about anything,
Dialogue: 0,0:03:54.100,0:03:58.79,Default,,0000,0000,0000,,and even things like glitter\Nare considered primary microplastics.
Dialogue: 0,0:03:59.50,0:04:04.46,Default,,0000,0000,0000,,Then we have our secondary microplastics,\Nand these are plastics that are created
Dialogue: 0,0:04:04.46,0:04:07.34,Default,,0000,0000,0000,,from the breakdown\Nof those large materials:
Dialogue: 0,0:04:07.34,0:04:12.08,Default,,0000,0000,0000,,fragments from a plastic bottle,\Nfilms from a plastic bag,
Dialogue: 0,0:04:12.08,0:04:16.45,Default,,0000,0000,0000,,fibers from netting, from rope,\Nand even from our synthetic clothing.
Dialogue: 0,0:04:17.43,0:04:20.88,Default,,0000,0000,0000,,Now, microplastics\Nare in my day of plastic too,
Dialogue: 0,0:04:20.88,0:04:23.87,Default,,0000,0000,0000,,but they are harder to see\Nbecause of their small size.
Dialogue: 0,0:04:23.87,0:04:27.40,Default,,0000,0000,0000,,But rest assured, they were there\Nfrom start to finish.
Dialogue: 0,0:04:28.26,0:04:29.92,Default,,0000,0000,0000,,In my morning cup of tea,
Dialogue: 0,0:04:29.92,0:04:35.59,Default,,0000,0000,0000,,plastic fibers in the deceptively\Npaper-looking-like tea bags -
Dialogue: 0,0:04:35.59,0:04:38.00,Default,,0000,0000,0000,,this is my last box -
Dialogue: 0,0:04:38.00,0:04:43.08,Default,,0000,0000,0000,,to the tire dust generated\Nfrom my synthetic polymer tires
Dialogue: 0,0:04:43.08,0:04:46.56,Default,,0000,0000,0000,,as I drove to preschool and to work,
Dialogue: 0,0:04:46.56,0:04:49.42,Default,,0000,0000,0000,,to the nurdles in\Nmy daughter's stuffed animal
Dialogue: 0,0:04:49.42,0:04:52.82,Default,,0000,0000,0000,,and even the plastic gem on the ring\Nthat she found in the parking lot.
Dialogue: 0,0:04:54.44,0:04:58.14,Default,,0000,0000,0000,,Right through to the end of the day,\Nthe load of laundry I did,
Dialogue: 0,0:04:58.14,0:05:02.81,Default,,0000,0000,0000,,the lint from the dryer, containing\Nsynthetic fibers from our clothing,
Dialogue: 0,0:05:02.81,0:05:07.28,Default,,0000,0000,0000,,to my daughter's artwork that I hung up\Ncomplete with sequence and glare,
Dialogue: 0,0:05:07.28,0:05:09.53,Default,,0000,0000,0000,,microplastics are everywhere.
Dialogue: 0,0:05:10.09,0:05:15.32,Default,,0000,0000,0000,,As scientists have looked\Nacross habitats and environments,
Dialogue: 0,0:05:15.32,0:05:17.77,Default,,0000,0000,0000,,we found that microplastics\Nare everywhere:
Dialogue: 0,0:05:17.77,0:05:19.60,Default,,0000,0000,0000,,in different habitats -
Dialogue: 0,0:05:19.60,0:05:24.14,Default,,0000,0000,0000,,from freshwater to the ocean,\Nfrom deep sea to the Arctic -
Dialogue: 0,0:05:24.14,0:05:25.44,Default,,0000,0000,0000,,and in animals -
Dialogue: 0,0:05:25.44,0:05:28.64,Default,,0000,0000,0000,,from the bottom of the food chain\Nand zooplankton and fish,
Dialogue: 0,0:05:28.64,0:05:32.57,Default,,0000,0000,0000,,all the way to the top, to marine mammals\Nand even in ourselves.
Dialogue: 0,0:05:32.57,0:05:34.90,Default,,0000,0000,0000,,Microplastics are everywhere,
Dialogue: 0,0:05:34.90,0:05:39.15,Default,,0000,0000,0000,,and as animals eat those plastics,\Nit can have negative effects on them.
Dialogue: 0,0:05:39.15,0:05:43.50,Default,,0000,0000,0000,,It can have physical impacts,\Nblockages, abrasions,
Dialogue: 0,0:05:43.50,0:05:45.04,Default,,0000,0000,0000,,or chemical impacts,
Dialogue: 0,0:05:45.04,0:05:48.70,Default,,0000,0000,0000,,either from the chemicals\Nin the plastics leaching out
Dialogue: 0,0:05:48.70,0:05:50.90,Default,,0000,0000,0000,,or chemicals in the environment
Dialogue: 0,0:05:50.90,0:05:53.70,Default,,0000,0000,0000,,and contaminants sticking\Nto the plastic themselves.
Dialogue: 0,0:05:53.70,0:05:57.18,Default,,0000,0000,0000,,And all of this can create\Nnegative health effects:
Dialogue: 0,0:05:57.18,0:05:59.95,Default,,0000,0000,0000,,decreases in growth, reproduction.
Dialogue: 0,0:05:59.95,0:06:02.40,Default,,0000,0000,0000,,The study of microplastics is a new one,
Dialogue: 0,0:06:02.40,0:06:06.32,Default,,0000,0000,0000,,and our knowledge of the impacts\Nof microplastics is limited,
Dialogue: 0,0:06:06.32,0:06:08.40,Default,,0000,0000,0000,,especially at the smaller sizes.
Dialogue: 0,0:06:08.40,0:06:10.76,Default,,0000,0000,0000,,And as we zoom down\Nto those smaller sizes,
Dialogue: 0,0:06:10.76,0:06:14.70,Default,,0000,0000,0000,,right down to the level\Nthat's invisible to the naked eye,
Dialogue: 0,0:06:14.70,0:06:18.57,Default,,0000,0000,0000,,about 100 microns\Nor the thickness of the sheet of paper,
Dialogue: 0,0:06:18.57,0:06:20.68,Default,,0000,0000,0000,,we find microplastics there too.
Dialogue: 0,0:06:20.68,0:06:22.60,Default,,0000,0000,0000,,They are in my day of plastic,
Dialogue: 0,0:06:22.60,0:06:26.65,Default,,0000,0000,0000,,in the water that I drink,\Nin the air that I breath,
Dialogue: 0,0:06:26.65,0:06:30.61,Default,,0000,0000,0000,,and we're only just learning\Nabout microplastics in food.
Dialogue: 0,0:06:30.61,0:06:36.12,Default,,0000,0000,0000,,My research team has found microplastics\Nin shellfish, in clams and in oysters.
Dialogue: 0,0:06:36.12,0:06:41.28,Default,,0000,0000,0000,,Other studies have found microplastics\Nin chicken, honey, salt, beer,
Dialogue: 0,0:06:41.28,0:06:44.66,Default,,0000,0000,0000,,and we've yet to learn\Nabout microplastics in other foods.
Dialogue: 0,0:06:44.66,0:06:48.05,Default,,0000,0000,0000,,Almost all of the microplastics\Nthat we've found,
Dialogue: 0,0:06:48.05,0:06:50.89,Default,,0000,0000,0000,,and in many other studies,\Nhave been fibers.
Dialogue: 0,0:06:52.00,0:06:55.50,Default,,0000,0000,0000,,We're still figuring out\Nwhere these fibers come from,
Dialogue: 0,0:06:55.50,0:06:59.99,Default,,0000,0000,0000,,but synthetic clothing represents\Na significant potential source.
Dialogue: 0,0:07:00.82,0:07:07.20,Default,,0000,0000,0000,,Every year, 70 million tons of fibers\Nare used in the clothing industry.
Dialogue: 0,0:07:07.20,0:07:11.29,Default,,0000,0000,0000,,Out of that 70 million, 60% are synthetic.
Dialogue: 0,0:07:11.97,0:07:15.22,Default,,0000,0000,0000,,And that's evident when you go shopping\Nif you look at your labels.
Dialogue: 0,0:07:15.22,0:07:18.33,Default,,0000,0000,0000,,My daughter and I went shopping\Nto get ready for this talk
Dialogue: 0,0:07:18.33,0:07:21.90,Default,,0000,0000,0000,,on a hunt for a natural fiber\Ndressy shirt.
Dialogue: 0,0:07:22.50,0:07:26.36,Default,,0000,0000,0000,,We went to four major\NCanadian retailers, and we struck out.
Dialogue: 0,0:07:26.36,0:07:30.99,Default,,0000,0000,0000,,So I stand here today looking\Na little less formal that I might like,
Dialogue: 0,0:07:30.99,0:07:36.47,Default,,0000,0000,0000,,but feeling a whole lot more comfortable\Nthan I would if I were standing here
Dialogue: 0,0:07:36.47,0:07:39.24,Default,,0000,0000,0000,,talking to you about plastic\Nwhile wearing it.
Dialogue: 0,0:07:40.18,0:07:43.98,Default,,0000,0000,0000,,Now, as we wash our clothes,\Nfibers are released,
Dialogue: 0,0:07:43.98,0:07:47.56,Default,,0000,0000,0000,,and a recent study took\Nsix-kilogram loads of laundry -
Dialogue: 0,0:07:47.56,0:07:51.16,Default,,0000,0000,0000,,polyester cotton, polyester, and acrylic -
Dialogue: 0,0:07:51.16,0:07:52.44,Default,,0000,0000,0000,,and washed them.
Dialogue: 0,0:07:52.44,0:07:53.59,Default,,0000,0000,0000,,And they generated
Dialogue: 0,0:07:53.59,0:07:57.78,Default,,0000,0000,0000,,anywhere from 140,000 fibers\Nfor the poly-cotton mix
Dialogue: 0,0:07:57.78,0:08:03.16,Default,,0000,0000,0000,,to a whopping 700,000 fibers\Nfor acrylic, per load.
Dialogue: 0,0:08:03.80,0:08:07.70,Default,,0000,0000,0000,,Now, I took those numbers\Nand imagined that my family of four
Dialogue: 0,0:08:07.70,0:08:11.83,Default,,0000,0000,0000,,would generate a three-kilogram load\Nof synthetic laundry a week.
Dialogue: 0,0:08:12.74,0:08:15.100,Default,,0000,0000,0000,,Multiply that up by 52 weeks a year,
Dialogue: 0,0:08:15.100,0:08:21.80,Default,,0000,0000,0000,,and my family alone generates\N11 hundred million fibers a year -
Dialogue: 0,0:08:22.26,0:08:28.54,Default,,0000,0000,0000,,fibers that go into our sewage system,\Ninto our waterways, into the ocean,
Dialogue: 0,0:08:28.54,0:08:31.64,Default,,0000,0000,0000,,into our ecosystems, and into our food.
Dialogue: 0,0:08:32.33,0:08:35.02,Default,,0000,0000,0000,,Our microplastics are everywhere,
Dialogue: 0,0:08:35.02,0:08:40.33,Default,,0000,0000,0000,,but there is something that we can do\Nabout it almost everywhere we go,
Dialogue: 0,0:08:40.33,0:08:45.23,Default,,0000,0000,0000,,and it starts with the good old three R's\Nfrom the 70s that we're familiar with:
Dialogue: 0,0:08:45.23,0:08:47.12,Default,,0000,0000,0000,,reduce, reuse, recycle.
Dialogue: 0,0:08:47.12,0:08:50.25,Default,,0000,0000,0000,,But we need to update these\Nto add three new R's,
Dialogue: 0,0:08:50.25,0:08:52.97,Default,,0000,0000,0000,,starting with the first one: refuse.
Dialogue: 0,0:08:52.97,0:08:57.44,Default,,0000,0000,0000,,Refuse single use plastic,\Nrefuse any plastic you don't need,
Dialogue: 0,0:08:57.44,0:09:01.84,Default,,0000,0000,0000,,refuse straws, refuse coffee cups,\Nthink critically about what you need,
Dialogue: 0,0:09:01.84,0:09:04.25,Default,,0000,0000,0000,,think about where away is.
Dialogue: 0,0:09:04.80,0:09:07.78,Default,,0000,0000,0000,,If you can't refuse it, reduce it.
Dialogue: 0,0:09:07.78,0:09:10.04,Default,,0000,0000,0000,,Think carefully about\Nthe plastic that you need,
Dialogue: 0,0:09:10.04,0:09:12.75,Default,,0000,0000,0000,,find natural alternatives where you can.
Dialogue: 0,0:09:12.75,0:09:15.77,Default,,0000,0000,0000,,There are many things that we can do\Nto reduce fiber pollution,
Dialogue: 0,0:09:15.77,0:09:19.69,Default,,0000,0000,0000,,for example, you can use\Na fiber catcher like the Cora Ball,
Dialogue: 0,0:09:19.69,0:09:24.08,Default,,0000,0000,0000,,or use a bag to put your synthetics in,\Nlike the Guppyfriend from Patagonia,
Dialogue: 0,0:09:24.08,0:09:26.26,Default,,0000,0000,0000,,use a front-loading washing machine
Dialogue: 0,0:09:26.26,0:09:29.10,Default,,0000,0000,0000,,that generates fewer fibers\Nthan a top-loader.
Dialogue: 0,0:09:29.71,0:09:31.76,Default,,0000,0000,0000,,Use a filter on your washing machine
Dialogue: 0,0:09:31.76,0:09:34.83,Default,,0000,0000,0000,,to catch the fibers\Nbefore they go into the water.
Dialogue: 0,0:09:36.47,0:09:39.68,Default,,0000,0000,0000,,All of these things will help\Nreduce your fiber pollution.
Dialogue: 0,0:09:40.43,0:09:43.50,Default,,0000,0000,0000,,If you can't reduce it, reuse it.
Dialogue: 0,0:09:43.50,0:09:45.69,Default,,0000,0000,0000,,Choose products that are built to last
Dialogue: 0,0:09:45.69,0:09:48.63,Default,,0000,0000,0000,,rather than those\Nwith planned obsolescence.
Dialogue: 0,0:09:48.63,0:09:52.62,Default,,0000,0000,0000,,Try to get most life\Nout of your plastic items that you can,
Dialogue: 0,0:09:52.62,0:09:55.48,Default,,0000,0000,0000,,and if you can't reuse it,\Nof course, recycle it,
Dialogue: 0,0:09:55.48,0:09:57.30,Default,,0000,0000,0000,,but even the hard things,
Dialogue: 0,0:09:57.30,0:10:00.51,Default,,0000,0000,0000,,even the things that don't fit\Ninto your curbside recycling.
Dialogue: 0,0:10:00.51,0:10:04.39,Default,,0000,0000,0000,,In my case, that's plastic bags,\Nstyrofoam, electronics.
Dialogue: 0,0:10:04.39,0:10:08.38,Default,,0000,0000,0000,,If your community doesn't have a facility\Nto deal with these types of items,
Dialogue: 0,0:10:08.38,0:10:12.61,Default,,0000,0000,0000,,then create the demand\Nand the need for it, it's worth your time.
Dialogue: 0,0:10:12.61,0:10:15.68,Default,,0000,0000,0000,,The second new R: rethink.
Dialogue: 0,0:10:15.68,0:10:21.24,Default,,0000,0000,0000,,We live in a society that doesn't place\Na high value on second-hand goods,
Dialogue: 0,0:10:21.24,0:10:22.92,Default,,0000,0000,0000,,we need to change that.
Dialogue: 0,0:10:22.92,0:10:26.62,Default,,0000,0000,0000,,We need to focus on services\Nrather than replacement,
Dialogue: 0,0:10:26.62,0:10:31.00,Default,,0000,0000,0000,,and that is going to require\Nthe final new R,
Dialogue: 0,0:10:31.00,0:10:34.35,Default,,0000,0000,0000,,and perhaps the most challenging,\Nwhich is to redesign.
Dialogue: 0,0:10:35.10,0:10:38.59,Default,,0000,0000,0000,,On a broader scale,\Nwe need to change our thinking
Dialogue: 0,0:10:38.59,0:10:42.81,Default,,0000,0000,0000,,from the linear model\Nof make, take and dispose
Dialogue: 0,0:10:42.81,0:10:45.79,Default,,0000,0000,0000,,to one that's more circular in nature,
Dialogue: 0,0:10:45.79,0:10:49.61,Default,,0000,0000,0000,,to one in which we think\Nabout the end life of a product
Dialogue: 0,0:10:49.61,0:10:51.44,Default,,0000,0000,0000,,right at its beginning.
Dialogue: 0,0:10:51.94,0:10:54.66,Default,,0000,0000,0000,,Now, I went through my day of plastic
Dialogue: 0,0:10:54.66,0:11:00.15,Default,,0000,0000,0000,,and chose a number of items\Nthat follow that linear economy,
Dialogue: 0,0:11:00.15,0:11:03.08,Default,,0000,0000,0000,,that linear model\Nof make, take and dispose,
Dialogue: 0,0:11:03.08,0:11:05.07,Default,,0000,0000,0000,,and I multiplied the images
Dialogue: 0,0:11:05.07,0:11:09.18,Default,,0000,0000,0000,,by the number of each one\Nthat I've used in my lifetime.
Dialogue: 0,0:11:09.99,0:11:13.65,Default,,0000,0000,0000,,Now, I'm proud and somewhat embarrassed
Dialogue: 0,0:11:13.65,0:11:17.63,Default,,0000,0000,0000,,to say that this is the alarm clock\Nfrom my childhood,
Dialogue: 0,0:11:17.63,0:11:20.27,Default,,0000,0000,0000,,which doesn't say much\Nfor me keeping up with the times,
Dialogue: 0,0:11:20.27,0:11:21.33,Default,,0000,0000,0000,,but I've gone through
Dialogue: 0,0:11:21.33,0:11:25.13,Default,,0000,0000,0000,,a number of different appliances,\Ncomputers, phones;
Dialogue: 0,0:11:25.13,0:11:28.56,Default,,0000,0000,0000,,I chose my daughter's backpack\Nbecause in her seven years on this planet,
Dialogue: 0,0:11:28.56,0:11:30.66,Default,,0000,0000,0000,,she's already gone through three,
Dialogue: 0,0:11:30.66,0:11:34.22,Default,,0000,0000,0000,,and I've gone through more synthetic\Nclothing than I care to admit.
Dialogue: 0,0:11:34.22,0:11:35.45,Default,,0000,0000,0000,,This consumption model
Dialogue: 0,0:11:35.45,0:11:40.23,Default,,0000,0000,0000,,generates much more waste\Nthan it would in a circular economy,
Dialogue: 0,0:11:40.23,0:11:42.81,Default,,0000,0000,0000,,one which focuses on services,
Dialogue: 0,0:11:42.81,0:11:47.48,Default,,0000,0000,0000,,on repurposing, on refurbishing,\Nrather than replacing,
Dialogue: 0,0:11:47.48,0:11:51.18,Default,,0000,0000,0000,,one in which I might have\None phone, one computer
Dialogue: 0,0:11:51.18,0:11:55.05,Default,,0000,0000,0000,,that gets updated with latest technology\Nas it becomes available.
Dialogue: 0,0:11:55.53,0:11:59.80,Default,,0000,0000,0000,,Imagine a system in which\Nyou don't own your clothes,
Dialogue: 0,0:11:59.80,0:12:03.13,Default,,0000,0000,0000,,but burrow them or you rent them\Nfrom the companies that you like,
Dialogue: 0,0:12:03.13,0:12:06.59,Default,,0000,0000,0000,,you wear them until you want\Nsomething new, you send them back,
Dialogue: 0,0:12:06.59,0:12:09.93,Default,,0000,0000,0000,,they get repurposed\Ninto newer styles you want to wear.
Dialogue: 0,0:12:10.63,0:12:16.54,Default,,0000,0000,0000,,Let's slow down fast fashion\Nand focus on quality rather than quantity.
Dialogue: 0,0:12:16.92,0:12:20.48,Default,,0000,0000,0000,,All of these things, with a change\Nin our linear way of thinking,
Dialogue: 0,0:12:20.48,0:12:24.90,Default,,0000,0000,0000,,are within the realm of possibility,\Nand many are already happening.
Dialogue: 0,0:12:24.90,0:12:28.52,Default,,0000,0000,0000,,Let's think outside the bottle\Nand create room for innovation.
Dialogue: 0,0:12:30.37,0:12:35.15,Default,,0000,0000,0000,,Plastic is a valuable product,\Nwe are reliant on it,
Dialogue: 0,0:12:35.15,0:12:38.67,Default,,0000,0000,0000,,and a future without it\Nis completely unrealistic.
Dialogue: 0,0:12:39.01,0:12:44.39,Default,,0000,0000,0000,,But we can't and we shouldn't continue\Nto use it and produce it
Dialogue: 0,0:12:44.39,0:12:48.33,Default,,0000,0000,0000,,on the increasing trajectory\Nthat we are currently on.
Dialogue: 0,0:12:49.35,0:12:53.60,Default,,0000,0000,0000,,Plastic is resilient,\Nit lasts a long time,
Dialogue: 0,0:12:53.60,0:12:57.33,Default,,0000,0000,0000,,and while that is a problem\Nin one respect,
Dialogue: 0,0:12:57.33,0:13:00.90,Default,,0000,0000,0000,,it represents an opportunity\Nin so many others.
Dialogue: 0,0:13:01.50,0:13:04.90,Default,,0000,0000,0000,,Microplastics are everywhere,\Nand while that scares me,
Dialogue: 0,0:13:04.90,0:13:08.91,Default,,0000,0000,0000,,what gives me hope is knowing\Nthat the solutions are too.
Dialogue: 0,0:13:09.36,0:13:10.41,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:13:10.41,0:13:14.33,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:13:20.73,0:13:22.65,Default,,0000,0000,0000,,Winter Clark: I'm just so intrigued
Dialogue: 0,0:13:22.65,0:13:26.43,Default,,0000,0000,0000,,by these ideas of rethinking\Nand redesigning,
Dialogue: 0,0:13:26.43,0:13:28.99,Default,,0000,0000,0000,,you know, focusing on repair and services
Dialogue: 0,0:13:28.99,0:13:32.20,Default,,0000,0000,0000,,rather than just throwing\Nsomething out after one use.
Dialogue: 0,0:13:32.20,0:13:35.54,Default,,0000,0000,0000,,Do you think that those aspects\Nof rethinking and redesigning
Dialogue: 0,0:13:35.54,0:13:36.89,Default,,0000,0000,0000,,are more important
Dialogue: 0,0:13:36.89,0:13:40.55,Default,,0000,0000,0000,,than continuing to reduce\Nthe amount of plastic that we use?
Dialogue: 0,0:13:41.07,0:13:43.52,Default,,0000,0000,0000,,Sarah Dudas:\NI think they're both important.
Dialogue: 0,0:13:43.52,0:13:44.76,Default,,0000,0000,0000,,On an individual level,
Dialogue: 0,0:13:44.76,0:13:47.57,Default,,0000,0000,0000,,it's very easy to reduce\Nthe amount of plastics that we use.
Dialogue: 0,0:13:47.57,0:13:50.09,Default,,0000,0000,0000,,Now, I challenge everybody here\Nto try and do that
Dialogue: 0,0:13:50.09,0:13:52.72,Default,,0000,0000,0000,,every time you're offered plastic\Nyou don't really need.
Dialogue: 0,0:13:52.72,0:13:55.19,Default,,0000,0000,0000,,So we can make\Nsome smart individual choices,
Dialogue: 0,0:13:55.19,0:13:58.59,Default,,0000,0000,0000,,but we do need to rethink things\Nat a broader level.
Dialogue: 0,0:13:58.59,0:14:02.11,Default,,0000,0000,0000,,There are some things that we're doing\Nthat we can improve upon.
Dialogue: 0,0:14:02.11,0:14:05.18,Default,,0000,0000,0000,,For example, in the food\Npackaging industry,
Dialogue: 0,0:14:05.18,0:14:09.30,Default,,0000,0000,0000,,we package foods that have a shelf life\Nof a few days to maybe a few years
Dialogue: 0,0:14:09.30,0:14:12.79,Default,,0000,0000,0000,,and packaging that lasts\Nupwards of a few decades.
Dialogue: 0,0:14:12.79,0:14:15.53,Default,,0000,0000,0000,,This doesn't make sense,\Nwe need to rethink those models,
Dialogue: 0,0:14:15.53,0:14:17.27,Default,,0000,0000,0000,,and with that will come
Dialogue: 0,0:14:17.27,0:14:20.77,Default,,0000,0000,0000,,a further reduction in the way\Nthat we're using plastic.
Dialogue: 0,0:14:20.77,0:14:21.78,Default,,0000,0000,0000,,WC: Alright, thanks.
Dialogue: 0,0:14:21.78,0:14:22.83,Default,,0000,0000,0000,,SD: Thanks.
Dialogue: 0,0:14:22.83,0:14:25.25,Default,,0000,0000,0000,,(Applause)