[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.86,0:00:05.90,Default,,0000,0000,0000,,What does it mean to spend our time well?
Dialogue: 0,0:00:08.33,0:00:10.68,Default,,0000,0000,0000,,I spend a lot of my time
Dialogue: 0,0:00:10.68,0:00:13.83,Default,,0000,0000,0000,,thinking about how to spend my time.
Dialogue: 0,0:00:15.09,0:00:16.09,Default,,0000,0000,0000,,Probably too much.
Dialogue: 0,0:00:16.09,0:00:17.52,Default,,0000,0000,0000,,I probably obsess over it --
Dialogue: 0,0:00:17.52,0:00:18.94,Default,,0000,0000,0000,,my friends think I do.
Dialogue: 0,0:00:18.94,0:00:22.20,Default,,0000,0000,0000,,But I feel like I kind of have to,
Dialogue: 0,0:00:22.20,0:00:23.20,Default,,0000,0000,0000,,because these days,
Dialogue: 0,0:00:23.20,0:00:27.22,Default,,0000,0000,0000,,it feels like little bits of my time\Nkind of slip away from me,
Dialogue: 0,0:00:27.22,0:00:28.26,Default,,0000,0000,0000,,and when that happens,
Dialogue: 0,0:00:28.26,0:00:32.13,Default,,0000,0000,0000,,it feels like parts of my life\Nare slipping away.
Dialogue: 0,0:00:33.27,0:00:34.26,Default,,0000,0000,0000,,Specifically,
Dialogue: 0,0:00:34.26,0:00:38.86,Default,,0000,0000,0000,,it feels like little bits of my time get\Nslipped away to various things like this.
Dialogue: 0,0:00:38.86,0:00:39.90,Default,,0000,0000,0000,,Like technology --
Dialogue: 0,0:00:39.90,0:00:41.72,Default,,0000,0000,0000,,I check things --
Dialogue: 0,0:00:41.72,0:00:43.48,Default,,0000,0000,0000,,I'll give you an example.
Dialogue: 0,0:00:43.82,0:00:45.91,Default,,0000,0000,0000,,If this email shows up --
Dialogue: 0,0:00:45.91,0:00:48.60,Default,,0000,0000,0000,,how many of you have gotten\Nan email like this, right?
Dialogue: 0,0:00:48.60,0:00:50.90,Default,,0000,0000,0000,,I've been tagged in a photo.
Dialogue: 0,0:00:51.87,0:00:53.76,Default,,0000,0000,0000,,When this appears,
Dialogue: 0,0:00:53.76,0:00:56.95,Default,,0000,0000,0000,,I can't help but click on it right now.
Dialogue: 0,0:00:56.95,0:00:57.95,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:00:57.95,0:00:59.82,Default,,0000,0000,0000,,Because what if it's a bad photo?
Dialogue: 0,0:00:59.82,0:01:01.93,Default,,0000,0000,0000,,So I have to click it right now.
Dialogue: 0,0:01:01.93,0:01:04.34,Default,,0000,0000,0000,,But I'm not just going\Nto click "See photo,"
Dialogue: 0,0:01:04.34,0:01:07.18,Default,,0000,0000,0000,,what I'm actually going to do\Nis spend the next 20 minutes.
Dialogue: 0,0:01:07.18,0:01:08.18,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:08.18,0:01:10.10,Default,,0000,0000,0000,,But the worst part
Dialogue: 0,0:01:10.10,0:01:12.52,Default,,0000,0000,0000,,is that I know that this\Nis what's going to happen,
Dialogue: 0,0:01:12.52,0:01:15.84,Default,,0000,0000,0000,,and even knowing that that's\Nwhat's going to happen
Dialogue: 0,0:01:15.84,0:01:18.88,Default,,0000,0000,0000,,doesn't stop me from\Ndoing it again the next time.
Dialogue: 0,0:01:20.62,0:01:24.38,Default,,0000,0000,0000,,Or I find myself\Nin a situation like this ...
Dialogue: 0,0:01:24.38,0:01:27.92,Default,,0000,0000,0000,,where I check my email\Nand I pull down to refresh,
Dialogue: 0,0:01:27.92,0:01:28.94,Default,,0000,0000,0000,,right?
Dialogue: 0,0:01:29.27,0:01:32.87,Default,,0000,0000,0000,,But the thing is that 60 seconds later,
Dialogue: 0,0:01:32.87,0:01:36.25,Default,,0000,0000,0000,,I'll pull down to refresh again.
Dialogue: 0,0:01:37.02,0:01:40.34,Default,,0000,0000,0000,,Like, why am I doing this?
Dialogue: 0,0:01:40.34,0:01:42.28,Default,,0000,0000,0000,,This doesn't make any sense.
Dialogue: 0,0:01:43.22,0:01:46.72,Default,,0000,0000,0000,,But I'll give you a hint\Nwhy this is happening.
Dialogue: 0,0:01:48.56,0:01:53.63,Default,,0000,0000,0000,,What do you think makes more\Nmoney in the United States
Dialogue: 0,0:01:53.63,0:01:59.52,Default,,0000,0000,0000,,than movies, game parks\Nand baseball combined?
Dialogue: 0,0:02:01.92,0:02:03.42,Default,,0000,0000,0000,,Slot machines.
Dialogue: 0,0:02:05.43,0:02:09.03,Default,,0000,0000,0000,,How can slot machines make all this money
Dialogue: 0,0:02:09.03,0:02:13.99,Default,,0000,0000,0000,,when we play with such small\Namounts of money?
Dialogue: 0,0:02:14.23,0:02:15.91,Default,,0000,0000,0000,,We play with coins.
Dialogue: 0,0:02:15.91,0:02:17.54,Default,,0000,0000,0000,,How is this possible?
Dialogue: 0,0:02:18.38,0:02:21.68,Default,,0000,0000,0000,,Well, the thing is ...
Dialogue: 0,0:02:21.68,0:02:25.54,Default,,0000,0000,0000,,my phone is a slot machine.
Dialogue: 0,0:02:25.81,0:02:27.82,Default,,0000,0000,0000,,Every time I check my phone,
Dialogue: 0,0:02:27.82,0:02:30.16,Default,,0000,0000,0000,,I'm playing the slot machine to see,
Dialogue: 0,0:02:30.16,0:02:31.61,Default,,0000,0000,0000,,what am I going to get?
Dialogue: 0,0:02:32.07,0:02:33.17,Default,,0000,0000,0000,,What am I going to get?
Dialogue: 0,0:02:33.17,0:02:35.07,Default,,0000,0000,0000,,Every time I check my email,
Dialogue: 0,0:02:35.07,0:02:36.72,Default,,0000,0000,0000,,I'm playing the slot machine
Dialogue: 0,0:02:36.72,0:02:38.39,Default,,0000,0000,0000,,[to say], "What am I going to get?"
Dialogue: 0,0:02:38.39,0:02:41.41,Default,,0000,0000,0000,,Every time I scroll a news feed,
Dialogue: 0,0:02:41.41,0:02:43.52,Default,,0000,0000,0000,,I'm playing the slot machine to see,
Dialogue: 0,0:02:43.52,0:02:45.13,Default,,0000,0000,0000,,what am I going to get next?
Dialogue: 0,0:02:45.13,0:02:46.13,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:02:46.52,0:02:47.52,Default,,0000,0000,0000,,And the thing is
Dialogue: 0,0:02:47.52,0:02:49.69,Default,,0000,0000,0000,,that again knowing\Nexactly how this works --
Dialogue: 0,0:02:49.69,0:02:50.74,Default,,0000,0000,0000,,and I'm a designer,
Dialogue: 0,0:02:50.74,0:02:53.10,Default,,0000,0000,0000,,I know exactly how\Nthe psychology of this works,
Dialogue: 0,0:02:53.10,0:02:55.06,Default,,0000,0000,0000,,I know exactly what's going on --
Dialogue: 0,0:02:55.06,0:02:57.33,Default,,0000,0000,0000,,but it doesn't leave me with any choice,
Dialogue: 0,0:02:57.33,0:02:59.61,Default,,0000,0000,0000,,I still just get sucked into it.
Dialogue: 0,0:03:00.37,0:03:02.64,Default,,0000,0000,0000,,So what are we going to do?
Dialogue: 0,0:03:03.08,0:03:04.16,Default,,0000,0000,0000,,Because it leaves us
Dialogue: 0,0:03:04.16,0:03:07.81,Default,,0000,0000,0000,,with this all-or-nothing relationship\Nwith technology, right?
Dialogue: 0,0:03:08.62,0:03:10.75,Default,,0000,0000,0000,,You're either on,
Dialogue: 0,0:03:10.75,0:03:13.15,Default,,0000,0000,0000,,and your connected\Nand distracted all the time,
Dialogue: 0,0:03:13.15,0:03:15.02,Default,,0000,0000,0000,,or you're off,
Dialogue: 0,0:03:15.02,0:03:16.30,Default,,0000,0000,0000,,but then you're wondering,
Dialogue: 0,0:03:16.30,0:03:18.63,Default,,0000,0000,0000,,am I missing something important?
Dialogue: 0,0:03:18.63,0:03:19.65,Default,,0000,0000,0000,,In other words,
Dialogue: 0,0:03:19.65,0:03:21.73,Default,,0000,0000,0000,,you're either distracted
Dialogue: 0,0:03:21.73,0:03:24.58,Default,,0000,0000,0000,,or you have Fear of Missing Out,
Dialogue: 0,0:03:24.58,0:03:25.89,Default,,0000,0000,0000,,right?
Dialogue: 0,0:03:27.03,0:03:31.13,Default,,0000,0000,0000,,So we need to restore choice.
Dialogue: 0,0:03:32.09,0:03:34.76,Default,,0000,0000,0000,,We want to have\Na relationship with technology
Dialogue: 0,0:03:34.76,0:03:38.93,Default,,0000,0000,0000,,that gives us back choice\Nabout how we spend time with it,
Dialogue: 0,0:03:38.93,0:03:42.84,Default,,0000,0000,0000,,and we're going to need\Nhelp from designers
Dialogue: 0,0:03:42.84,0:03:45.67,Default,,0000,0000,0000,,because knowing this stuff doesn't help.
Dialogue: 0,0:03:45.67,0:03:47.84,Default,,0000,0000,0000,,We're going to need design help,
Dialogue: 0,0:03:47.84,0:03:50.23,Default,,0000,0000,0000,,so what would that look like?
Dialogue: 0,0:03:50.83,0:03:54.07,Default,,0000,0000,0000,,So let's take an example that we all face:
Dialogue: 0,0:03:54.07,0:03:55.07,Default,,0000,0000,0000,,chat --
Dialogue: 0,0:03:55.07,0:03:56.36,Default,,0000,0000,0000,,text messaging.
Dialogue: 0,0:03:56.36,0:03:57.96,Default,,0000,0000,0000,,So let's say there's two people.
Dialogue: 0,0:03:57.96,0:04:01.12,Default,,0000,0000,0000,,Nancy's on the left and she's\Nworking on a document,
Dialogue: 0,0:04:01.12,0:04:02.88,Default,,0000,0000,0000,,and John's on the right.
Dialogue: 0,0:04:02.88,0:04:04.47,Default,,0000,0000,0000,,And John suddenly remembers,
Dialogue: 0,0:04:04.47,0:04:09.01,Default,,0000,0000,0000,,"I need to ask Nancy for\Nthat document before I forget!"
Dialogue: 0,0:04:09.01,0:04:10.01,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:04:10.43,0:04:12.05,Default,,0000,0000,0000,,So when he sends her that message,
Dialogue: 0,0:04:12.05,0:04:14.39,Default,,0000,0000,0000,,it blows away her attention.
Dialogue: 0,0:04:14.95,0:04:15.81,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:04:15.81,0:04:17.83,Default,,0000,0000,0000,,And that's what we're doing all the time,
Dialogue: 0,0:04:17.83,0:04:20.66,Default,,0000,0000,0000,,we're bulldozing each other's\Nattention left and right.
Dialogue: 0,0:04:20.66,0:04:22.81,Default,,0000,0000,0000,,And there's serious cost to this,
Dialogue: 0,0:04:22.81,0:04:27.07,Default,,0000,0000,0000,,because every time\Nwe interrupt each other ...
Dialogue: 0,0:04:27.07,0:04:30.12,Default,,0000,0000,0000,,it's takes us about 23 minutes on average
Dialogue: 0,0:04:30.12,0:04:32.11,Default,,0000,0000,0000,,to refocus our attention.
Dialogue: 0,0:04:32.11,0:04:35.48,Default,,0000,0000,0000,,We actually cycle through\Ntwo different projects
Dialogue: 0,0:04:35.48,0:04:38.61,Default,,0000,0000,0000,,before we come back\Nto the original thing we were doing.
Dialogue: 0,0:04:38.94,0:04:40.38,Default,,0000,0000,0000,,This is Gloria Mark's research
Dialogue: 0,0:04:40.38,0:04:44.41,Default,,0000,0000,0000,,combined with Microsoft's\Nresearch that showed this.
Dialogue: 0,0:04:44.80,0:04:48.64,Default,,0000,0000,0000,,And her research also shows\Nthat it actually trains bad habits.
Dialogue: 0,0:04:48.64,0:04:51.69,Default,,0000,0000,0000,,The more interruptions we get externally,
Dialogue: 0,0:04:51.69,0:04:55.80,Default,,0000,0000,0000,,it's conditioning and training us\Nto interrupt ourselves.
Dialogue: 0,0:04:56.57,0:05:00.74,Default,,0000,0000,0000,,We actually self-interrupt\Nevery three and a half minutes.
Dialogue: 0,0:05:01.30,0:05:02.30,Default,,0000,0000,0000,,This is crazy,
Dialogue: 0,0:05:02.30,0:05:03.90,Default,,0000,0000,0000,,so how do we fix this?
Dialogue: 0,0:05:03.90,0:05:07.09,Default,,0000,0000,0000,,Because Nancy and John are in this\Nall-or-nothing relationship.
Dialogue: 0,0:05:07.09,0:05:08.59,Default,,0000,0000,0000,,Nancy might want to disconnect,
Dialogue: 0,0:05:08.59,0:05:09.97,Default,,0000,0000,0000,,but then she'd be worried --
Dialogue: 0,0:05:09.97,0:05:12.24,Default,,0000,0000,0000,,what if I'm missing something important?
Dialogue: 0,0:05:12.54,0:05:14.81,Default,,0000,0000,0000,,So design can fix this problem.
Dialogue: 0,0:05:15.53,0:05:17.60,Default,,0000,0000,0000,,Let's say you have\NNancy again on the left,
Dialogue: 0,0:05:17.60,0:05:18.79,Default,,0000,0000,0000,,John on the right,
Dialogue: 0,0:05:18.79,0:05:19.80,Default,,0000,0000,0000,,and John remembers,
Dialogue: 0,0:05:19.80,0:05:21.60,Default,,0000,0000,0000,,"I need to send Nancy that document,"
Dialogue: 0,0:05:21.60,0:05:22.76,Default,,0000,0000,0000,,except this time,
Dialogue: 0,0:05:22.76,0:05:24.68,Default,,0000,0000,0000,,Nancy can mark that she's focused.
Dialogue: 0,0:05:24.68,0:05:26.60,Default,,0000,0000,0000,,Let's say she drags a slider and says,
Dialogue: 0,0:05:26.60,0:05:28.66,Default,,0000,0000,0000,,"I want to be focused for 30 minutes,"
Dialogue: 0,0:05:28.66,0:05:30.34,Default,,0000,0000,0000,,so "bam," she's focused.
Dialogue: 0,0:05:30.97,0:05:33.53,Default,,0000,0000,0000,,Now when John wants the message her,
Dialogue: 0,0:05:33.53,0:05:35.57,Default,,0000,0000,0000,,he can get the thought off of his mind --
Dialogue: 0,0:05:35.57,0:05:36.95,Default,,0000,0000,0000,,because he has a need, right?
Dialogue: 0,0:05:36.95,0:05:38.01,Default,,0000,0000,0000,,He has this thought
Dialogue: 0,0:05:38.01,0:05:40.74,Default,,0000,0000,0000,,and he needs to dump it out\Nbefore he forgets,
Dialogue: 0,0:05:40.74,0:05:42.56,Default,,0000,0000,0000,,except this time
Dialogue: 0,0:05:42.56,0:05:46.78,Default,,0000,0000,0000,,it holds the messages\Nso that Nancy can still focus
Dialogue: 0,0:05:46.78,0:05:50.63,Default,,0000,0000,0000,,but John can get the thought\Noff of his mind, right?
Dialogue: 0,0:05:51.11,0:05:54.34,Default,,0000,0000,0000,,But this only works\Nif one last thing is true,
Dialogue: 0,0:05:54.34,0:05:59.73,Default,,0000,0000,0000,,which is that Nancy needs to know\Nthat if something is truly important
Dialogue: 0,0:05:59.73,0:06:02.18,Default,,0000,0000,0000,,that John can still interrupt.
Dialogue: 0,0:06:02.18,0:06:08.46,Default,,0000,0000,0000,,But instead of having constant\Naccidental or mindless interruptions,
Dialogue: 0,0:06:08.46,0:06:11.45,Default,,0000,0000,0000,,we're now only creating\Nconscious interruptions,
Dialogue: 0,0:06:11.45,0:06:12.49,Default,,0000,0000,0000,,right?
Dialogue: 0,0:06:13.13,0:06:14.66,Default,,0000,0000,0000,,So we're doing two things here.
Dialogue: 0,0:06:14.66,0:06:18.57,Default,,0000,0000,0000,,We're creating a new choice\Nfor both Nancy and John,
Dialogue: 0,0:06:18.57,0:06:21.38,Default,,0000,0000,0000,,but there's second, subtle thing\Nwe're doing here, too.
Dialogue: 0,0:06:22.17,0:06:25.78,Default,,0000,0000,0000,,And that's that we're changing\Nthe question that we're answering.
Dialogue: 0,0:06:26.11,0:06:31.34,Default,,0000,0000,0000,,Instead of the goal of chat\Nbeing let's design it
Dialogue: 0,0:06:31.34,0:06:33.44,Default,,0000,0000,0000,,so that it's easy to send a message --
Dialogue: 0,0:06:33.44,0:06:34.73,Default,,0000,0000,0000,,that's the goal of chat,
Dialogue: 0,0:06:34.73,0:06:38.09,Default,,0000,0000,0000,,it should be really easy to send\Na message to someone --
Dialogue: 0,0:06:38.09,0:06:41.42,Default,,0000,0000,0000,,we change the goal to something\Ndeeper and a human value,
Dialogue: 0,0:06:41.42,0:06:45.39,Default,,0000,0000,0000,,which is let's create the highest\Npossible quality communication
Dialogue: 0,0:06:45.39,0:06:47.90,Default,,0000,0000,0000,,and relationship between two people.
Dialogue: 0,0:06:48.34,0:06:51.01,Default,,0000,0000,0000,,So we upgraded the goal.
Dialogue: 0,0:06:52.12,0:06:54.92,Default,,0000,0000,0000,,Now, do designers\Nactually care about this?
Dialogue: 0,0:06:54.92,0:06:59.95,Default,,0000,0000,0000,,Do we want to have conversations\Nabout what these deeper human goals are?
Dialogue: 0,0:07:00.76,0:07:02.49,Default,,0000,0000,0000,,Well I'll tell you one story
Dialogue: 0,0:07:02.49,0:07:04.14,Default,,0000,0000,0000,,which is about a year ago,
Dialogue: 0,0:07:04.14,0:07:05.75,Default,,0000,0000,0000,,a little over a year ago,
Dialogue: 0,0:07:05.75,0:07:08.87,Default,,0000,0000,0000,,I got to help organize a meeting
Dialogue: 0,0:07:08.87,0:07:13.100,Default,,0000,0000,0000,,between some of technology's\Nleading designers and Thich Nhat Han.
Dialogue: 0,0:07:14.50,0:07:19.28,Default,,0000,0000,0000,,Thich Nhat Hanh is an international\Nspokesperson for mindfulness meditation,
Dialogue: 0,0:07:19.28,0:07:21.02,Default,,0000,0000,0000,,and it was the most amazing meeting.
Dialogue: 0,0:07:21.02,0:07:22.17,Default,,0000,0000,0000,,You have to imagine --
Dialogue: 0,0:07:22.17,0:07:23.17,Default,,0000,0000,0000,,picture a room --
Dialogue: 0,0:07:23.17,0:07:27.04,Default,,0000,0000,0000,,on one side of the room you have\Na bunch of tech geeks;
Dialogue: 0,0:07:27.04,0:07:28.60,Default,,0000,0000,0000,,on the other side of the room,
Dialogue: 0,0:07:28.60,0:07:33.53,Default,,0000,0000,0000,,you have a bunch of long brown robes,\Nshaved heads, Buddhist monks.
Dialogue: 0,0:07:34.69,0:07:37.94,Default,,0000,0000,0000,,And the questions were about\Nthe deepest human values,
Dialogue: 0,0:07:37.94,0:07:40.24,Default,,0000,0000,0000,,like what does the future\Nof technology look like
Dialogue: 0,0:07:40.24,0:07:42.53,Default,,0000,0000,0000,,when you're designing\Nfor the deepest questions
Dialogue: 0,0:07:42.53,0:07:44.57,Default,,0000,0000,0000,,and the deepest human values?
Dialogue: 0,0:07:44.57,0:07:50.35,Default,,0000,0000,0000,,And our conversation centered on listening\Nmore deeply to what those values might be.
Dialogue: 0,0:07:51.11,0:07:52.93,Default,,0000,0000,0000,,He joked in our conversation
Dialogue: 0,0:07:52.93,0:07:55.92,Default,,0000,0000,0000,,that what if instead of a spell check
Dialogue: 0,0:07:55.92,0:07:57.88,Default,,0000,0000,0000,,you had a compassion check?
Dialogue: 0,0:07:57.88,0:08:02.18,Default,,0000,0000,0000,,Meaning you might highlight a word\Nthat might be accidentally abrasive --
Dialogue: 0,0:08:02.18,0:08:04.47,Default,,0000,0000,0000,,perceived as abrasive by someone else.
Dialogue: 0,0:08:05.07,0:08:09.06,Default,,0000,0000,0000,,So does this kind of conversation\Nhappen in the real world,
Dialogue: 0,0:08:09.06,0:08:11.22,Default,,0000,0000,0000,,not just in these design meetings?
Dialogue: 0,0:08:12.02,0:08:13.14,Default,,0000,0000,0000,,Well the answer is yes,
Dialogue: 0,0:08:13.14,0:08:15.82,Default,,0000,0000,0000,,and one of my favorites is Couchsurfing.
Dialogue: 0,0:08:16.50,0:08:17.50,Default,,0000,0000,0000,,If you didn't know,
Dialogue: 0,0:08:17.50,0:08:19.13,Default,,0000,0000,0000,,Couchsurfing is a website
Dialogue: 0,0:08:19.13,0:08:24.02,Default,,0000,0000,0000,,that matches people who are looking\Nfor a place to stay with a free couch,
Dialogue: 0,0:08:24.02,0:08:26.13,Default,,0000,0000,0000,,from someone who's trying to offer it.
Dialogue: 0,0:08:26.35,0:08:28.09,Default,,0000,0000,0000,,So, great service --
Dialogue: 0,0:08:28.09,0:08:29.77,Default,,0000,0000,0000,,what would there design goal be?
Dialogue: 0,0:08:29.77,0:08:32.52,Default,,0000,0000,0000,,What are you designing for\Nif you work at Couchsurfing?
Dialogue: 0,0:08:32.52,0:08:37.25,Default,,0000,0000,0000,,Well you would think\Nit's to match guests with hosts.
Dialogue: 0,0:08:37.71,0:08:38.76,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:08:38.76,0:08:40.12,Default,,0000,0000,0000,,That's a pretty good goal.
Dialogue: 0,0:08:40.12,0:08:43.07,Default,,0000,0000,0000,,But that would kind of be like\Nour goal with messaging before,
Dialogue: 0,0:08:43.07,0:08:45.61,Default,,0000,0000,0000,,where we're just trying\Nto deliver a mesasge.
Dialogue: 0,0:08:45.61,0:08:47.94,Default,,0000,0000,0000,,So what's the deeper, human goal?
Dialogue: 0,0:08:48.30,0:08:50.39,Default,,0000,0000,0000,,Well, they set their goal
Dialogue: 0,0:08:50.39,0:08:55.95,Default,,0000,0000,0000,,as the need to create lasting, positive\Nexperiences and relationships
Dialogue: 0,0:08:55.95,0:08:58.81,Default,,0000,0000,0000,,between people who have never met before.
Dialogue: 0,0:08:59.46,0:09:01.23,Default,,0000,0000,0000,,And the most amazing thing about this
Dialogue: 0,0:09:01.23,0:09:02.24,Default,,0000,0000,0000,,was in 2007,
Dialogue: 0,0:09:02.24,0:09:04.62,Default,,0000,0000,0000,,they introduced a way to measure this,
Dialogue: 0,0:09:04.62,0:09:05.92,Default,,0000,0000,0000,,which is incredible.
Dialogue: 0,0:09:06.21,0:09:07.53,Default,,0000,0000,0000,,I'll tell you how it works.
Dialogue: 0,0:09:07.53,0:09:09.09,Default,,0000,0000,0000,,Every design goal that you have,
Dialogue: 0,0:09:09.09,0:09:12.73,Default,,0000,0000,0000,,you have to have a corresponding\Nmeasurement to know how you're doing --
Dialogue: 0,0:09:12.73,0:09:14.14,Default,,0000,0000,0000,,a way of measuring success.
Dialogue: 0,0:09:14.14,0:09:15.45,Default,,0000,0000,0000,,So what they do
Dialogue: 0,0:09:15.45,0:09:20.12,Default,,0000,0000,0000,,is let's say you take\Ntwo people who meet up
Dialogue: 0,0:09:20.12,0:09:23.94,Default,,0000,0000,0000,,and they take the number of days\Nthose two people spent together,
Dialogue: 0,0:09:23.94,0:09:24.91,Default,,0000,0000,0000,,right?
Dialogue: 0,0:09:25.14,0:09:28.92,Default,,0000,0000,0000,,And then they estimate how many\Nhours were in those days.
Dialogue: 0,0:09:29.44,0:09:32.13,Default,,0000,0000,0000,,How many hours did those two\Npeople spend together?
Dialogue: 0,0:09:32.13,0:09:34.22,Default,,0000,0000,0000,,And then after they\Nspend that time together,
Dialogue: 0,0:09:34.22,0:09:35.77,Default,,0000,0000,0000,,they ask both of them:
Dialogue: 0,0:09:35.77,0:09:37.75,Default,,0000,0000,0000,,how positive was your experience?
Dialogue: 0,0:09:37.75,0:09:40.63,Default,,0000,0000,0000,,Did you have a good experience\Nwith this person that you met?
Dialogue: 0,0:09:41.18,0:09:44.56,Default,,0000,0000,0000,,And they subtract\Nform those positive hours
Dialogue: 0,0:09:44.56,0:09:48.71,Default,,0000,0000,0000,,the amount of time\Npeople spent on the website,
Dialogue: 0,0:09:48.71,0:09:51.62,Default,,0000,0000,0000,,because that's a cost to people's lives.
Dialogue: 0,0:09:51.88,0:09:53.64,Default,,0000,0000,0000,,Why should we value that as success?
Dialogue: 0,0:09:54.24,0:09:55.86,Default,,0000,0000,0000,,And what you were left with
Dialogue: 0,0:09:55.86,0:10:00.47,Default,,0000,0000,0000,,is something they refer to as net\N"Orchestrated Conviviality,"
Dialogue: 0,0:10:00.47,0:10:03.52,Default,,0000,0000,0000,,or really just a net "Good Times" created.
Dialogue: 0,0:10:03.52,0:10:08.05,Default,,0000,0000,0000,,The net hours that would have never\Nexisted had Couchsurfing not existed.
Dialogue: 0,0:10:08.95,0:10:11.46,Default,,0000,0000,0000,,Can you imagine how inspiring it would be
Dialogue: 0,0:10:11.46,0:10:13.06,Default,,0000,0000,0000,,to come to work every day
Dialogue: 0,0:10:13.06,0:10:17.50,Default,,0000,0000,0000,,and measure your success\Nin the actual net new contribution
Dialogue: 0,0:10:17.50,0:10:20.31,Default,,0000,0000,0000,,of hours in people's lives\Nthat are positive,
Dialogue: 0,0:10:20.31,0:10:21.98,Default,,0000,0000,0000,,that would have never existed
Dialogue: 0,0:10:21.98,0:10:24.98,Default,,0000,0000,0000,,if you didn't do what you were\Nabout to do at work today?
Dialogue: 0,0:10:25.92,0:10:30.90,Default,,0000,0000,0000,,Can you imagine a whole world\Nthat worked this way?
Dialogue: 0,0:10:31.86,0:10:34.64,Default,,0000,0000,0000,,Can you imagine a social network that --
Dialogue: 0,0:10:34.64,0:10:36.11,Default,,0000,0000,0000,,let's you care about cooking
Dialogue: 0,0:10:36.11,0:10:39.42,Default,,0000,0000,0000,,and it measured its success\Nin terms of cooking nights organized
Dialogue: 0,0:10:39.42,0:10:42.29,Default,,0000,0000,0000,,and the cooking articles\Nthat you were glad you read,
Dialogue: 0,0:10:42.29,0:10:45.29,Default,,0000,0000,0000,,and subtracted from that the articles\Nyou weren't glad you read
Dialogue: 0,0:10:45.29,0:10:47.84,Default,,0000,0000,0000,,or the time you spent scrolling\Nthat you didn't like?
Dialogue: 0,0:10:48.19,0:10:51.77,Default,,0000,0000,0000,,Imagine a professional social network,
Dialogue: 0,0:10:51.77,0:10:53.60,Default,,0000,0000,0000,,that instead of measuring its success
Dialogue: 0,0:10:53.60,0:10:57.33,Default,,0000,0000,0000,,in terms of connections created\Nor messages sent,
Dialogue: 0,0:10:57.33,0:11:01.67,Default,,0000,0000,0000,,instead measured its success in terms\Nof the job offers that people got
Dialogue: 0,0:11:01.67,0:11:03.52,Default,,0000,0000,0000,,that they were excited to get.
Dialogue: 0,0:11:03.52,0:11:04.52,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:11:04.52,0:11:08.16,Default,,0000,0000,0000,,And subtracted the amount of time\Npeople spent on the website.
Dialogue: 0,0:11:08.80,0:11:11.97,Default,,0000,0000,0000,,Or imagine dating services,
Dialogue: 0,0:11:11.97,0:11:13.81,Default,,0000,0000,0000,,like maybe Tinder or something,
Dialogue: 0,0:11:13.81,0:11:17.28,Default,,0000,0000,0000,,where instead of measuring the number\Nof swipes left and right people did,
Dialogue: 0,0:11:17.28,0:11:19.27,Default,,0000,0000,0000,,which is how they measure success today,
Dialogue: 0,0:11:19.27,0:11:21.10,Default,,0000,0000,0000,,and instead measured
Dialogue: 0,0:11:21.10,0:11:26.92,Default,,0000,0000,0000,,the deep, romantic, fulfilling\Nconnections people created --
Dialogue: 0,0:11:26.92,0:11:29.47,Default,,0000,0000,0000,,whatever that was for them, by the way.
Dialogue: 0,0:11:32.12,0:11:35.27,Default,,0000,0000,0000,,But can you imagine a whole world\Nthat worked this way,
Dialogue: 0,0:11:35.27,0:11:38.20,Default,,0000,0000,0000,,that was helping you spend your time well?
Dialogue: 0,0:11:39.19,0:11:41.24,Default,,0000,0000,0000,,Now to do this you also need a new system,
Dialogue: 0,0:11:41.24,0:11:42.95,Default,,0000,0000,0000,,because you're probably thinking,
Dialogue: 0,0:11:42.95,0:11:44.52,Default,,0000,0000,0000,,today's Internet economy --
Dialogue: 0,0:11:44.52,0:11:45.95,Default,,0000,0000,0000,,today's economy in general --
Dialogue: 0,0:11:45.95,0:11:47.29,Default,,0000,0000,0000,,is measured in time spent.
Dialogue: 0,0:11:47.29,0:11:49.36,Default,,0000,0000,0000,,The more users you have,
Dialogue: 0,0:11:49.36,0:11:50.76,Default,,0000,0000,0000,,the more usage you have,
Dialogue: 0,0:11:50.76,0:11:52.05,Default,,0000,0000,0000,,the more time people spend,
Dialogue: 0,0:11:52.05,0:11:54.21,Default,,0000,0000,0000,,that's how we measure success.
Dialogue: 0,0:11:54.66,0:11:56.59,Default,,0000,0000,0000,,But we've solved this problem before.
Dialogue: 0,0:11:57.53,0:12:00.24,Default,,0000,0000,0000,,We solved it with organic,
Dialogue: 0,0:12:00.24,0:12:02.88,Default,,0000,0000,0000,,when we said we need\Nto value things a different way.
Dialogue: 0,0:12:03.16,0:12:06.10,Default,,0000,0000,0000,,We said this is a different kind of food.
Dialogue: 0,0:12:07.19,0:12:09.23,Default,,0000,0000,0000,,So we can't compare it \Njust based on price;
Dialogue: 0,0:12:09.23,0:12:11.27,Default,,0000,0000,0000,,this is a different category of food.
Dialogue: 0,0:12:11.27,0:12:14.02,Default,,0000,0000,0000,,We solved it with Leed Certification,
Dialogue: 0,0:12:14.02,0:12:17.57,Default,,0000,0000,0000,,where we said this is\Na different kind of building
Dialogue: 0,0:12:17.57,0:12:21.88,Default,,0000,0000,0000,,that stood for different values\Nof environmental sustainability.
Dialogue: 0,0:12:22.76,0:12:26.80,Default,,0000,0000,0000,,What if we had something \Nlike that for technology?
Dialogue: 0,0:12:28.04,0:12:33.26,Default,,0000,0000,0000,,What if we had something whose\Nentire purpose and goal
Dialogue: 0,0:12:33.26,0:12:37.54,Default,,0000,0000,0000,,was to help create net new positive\Ncontributions to human life?
Dialogue: 0,0:12:39.19,0:12:42.56,Default,,0000,0000,0000,,And what if we could\Nvalue it a different way,
Dialogue: 0,0:12:42.56,0:12:44.52,Default,,0000,0000,0000,,so it would actually work?
Dialogue: 0,0:12:44.82,0:12:48.45,Default,,0000,0000,0000,,Imagine you gave this different\Npremium shelf space on app stores.
Dialogue: 0,0:12:48.85,0:12:51.20,Default,,0000,0000,0000,,Imagine you had web browsers\Nthat helped route you
Dialogue: 0,0:12:51.20,0:12:53.70,Default,,0000,0000,0000,,to these kinds of design products.
Dialogue: 0,0:12:53.70,0:12:54.92,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:12:55.57,0:13:00.27,Default,,0000,0000,0000,,Can you imagine how exciting it would be\Nto live and create that world?
Dialogue: 0,0:13:01.36,0:13:04.52,Default,,0000,0000,0000,,We can create this world today.
Dialogue: 0,0:13:05.08,0:13:06.23,Default,,0000,0000,0000,,Company leaders,
Dialogue: 0,0:13:06.23,0:13:08.03,Default,,0000,0000,0000,,all you have to do --
Dialogue: 0,0:13:08.03,0:13:11.42,Default,,0000,0000,0000,,only you can prioritize a new metric,
Dialogue: 0,0:13:11.42,0:13:15.49,Default,,0000,0000,0000,,which is your metric for net positive\Ncontribution to human life.
Dialogue: 0,0:13:15.72,0:13:17.79,Default,,0000,0000,0000,,And have an honest\Nconversation about that.
Dialogue: 0,0:13:17.79,0:13:19.91,Default,,0000,0000,0000,,Maybe you're not\Ndoing so well to start with,
Dialogue: 0,0:13:19.91,0:13:22.05,Default,,0000,0000,0000,,but let's start that conversation.
Dialogue: 0,0:13:23.20,0:13:24.36,Default,,0000,0000,0000,,Designers,
Dialogue: 0,0:13:24.36,0:13:27.22,Default,,0000,0000,0000,,you can redefine success,
Dialogue: 0,0:13:27.22,0:13:29.18,Default,,0000,0000,0000,,you can redefine design.
Dialogue: 0,0:13:29.18,0:13:32.98,Default,,0000,0000,0000,,Arguably, you have more power\Nthan many people in your organization
Dialogue: 0,0:13:32.98,0:13:35.82,Default,,0000,0000,0000,,to create the choices\Nthat all of us live by.
Dialogue: 0,0:13:36.47,0:13:37.89,Default,,0000,0000,0000,,Maybe like in medicine,
Dialogue: 0,0:13:37.89,0:13:39.78,Default,,0000,0000,0000,,where we have a Hippocratic oath
Dialogue: 0,0:13:39.78,0:13:43.92,Default,,0000,0000,0000,,to recognize the responsibilty\Nand this higher value
Dialogue: 0,0:13:43.92,0:13:45.64,Default,,0000,0000,0000,,that we have to treat patients,
Dialogue: 0,0:13:45.64,0:13:49.85,Default,,0000,0000,0000,,what if designers had something like that\Nin terms of this new kind of design?
Dialogue: 0,0:13:50.84,0:13:51.84,Default,,0000,0000,0000,,And users,
Dialogue: 0,0:13:51.84,0:13:52.98,Default,,0000,0000,0000,,for all of us,
Dialogue: 0,0:13:52.98,0:13:56.61,Default,,0000,0000,0000,,we can demand technology\Nthat works this way.
Dialogue: 0,0:13:57.37,0:13:58.58,Default,,0000,0000,0000,,Now it may seem hard,
Dialogue: 0,0:13:58.58,0:14:03.11,Default,,0000,0000,0000,,but McDonald's didn't have salads\Nuntil the consumer demand was there.
Dialogue: 0,0:14:04.80,0:14:09.05,Default,,0000,0000,0000,,Walmart didn't have organic food\Nuntil the consumer demand was there.
Dialogue: 0,0:14:09.05,0:14:13.45,Default,,0000,0000,0000,,We have to demand\Nthis new kind of technology.
Dialogue: 0,0:14:14.42,0:14:16.31,Default,,0000,0000,0000,,And we can do that.
Dialogue: 0,0:14:16.31,0:14:17.84,Default,,0000,0000,0000,,And doing that
Dialogue: 0,0:14:17.84,0:14:19.47,Default,,0000,0000,0000,,would amount to shifting
Dialogue: 0,0:14:19.47,0:14:25.30,Default,,0000,0000,0000,,from a world that's driven and run\Nentirely on time spent ...
Dialogue: 0,0:14:25.30,0:14:30.24,Default,,0000,0000,0000,,to world that's driven by time well spent.
Dialogue: 0,0:14:31.75,0:14:33.86,Default,,0000,0000,0000,,I want to live in this world
Dialogue: 0,0:14:33.86,0:14:36.24,Default,,0000,0000,0000,,and I want this conversation to happen.
Dialogue: 0,0:14:36.80,0:14:38.77,Default,,0000,0000,0000,,Let's start that conversation now.
Dialogue: 0,0:14:39.77,0:14:40.77,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:14:40.77,0:14:41.77,Default,,0000,0000,0000,,(Applause)