1
99:59:59,999 --> 99:59:59,999
What does it mean to spend our time well?

2
99:59:59,999 --> 99:59:59,999
I spend a lot of my time

3
99:59:59,999 --> 99:59:59,999
thinking about how to spend my time.

4
99:59:59,999 --> 99:59:59,999
Probably too much.

5
99:59:59,999 --> 99:59:59,999
I probably obsess over it --

6
99:59:59,999 --> 99:59:59,999
my friends think I do.

7
99:59:59,999 --> 99:59:59,999
But I feel like I kind of have to,

8
99:59:59,999 --> 99:59:59,999
because these days,

9
99:59:59,999 --> 99:59:59,999
it feels like little bits of my time
kind of slip away from me,

10
99:59:59,999 --> 99:59:59,999
and when that happens,

11
99:59:59,999 --> 99:59:59,999
it feels like parts of my life
are slipping away.

12
99:59:59,999 --> 99:59:59,999
Specifically,

13
99:59:59,999 --> 99:59:59,999
it feels like little bits of my time get
slipped away to various things like this:

14
99:59:59,999 --> 99:59:59,999
like technology --

15
99:59:59,999 --> 99:59:59,999
I check things --

16
99:59:59,999 --> 99:59:59,999
I'll give you an example.

17
99:59:59,999 --> 99:59:59,999
If this email shows up --

18
99:59:59,999 --> 99:59:59,999
how many of you have gotten
an email like this, right?

19
99:59:59,999 --> 99:59:59,999
I've been tagged in a photo.

20
99:59:59,999 --> 99:59:59,999
When this appears,

21
99:59:59,999 --> 99:59:59,999
I can't help but click on it right now.

22
99:59:59,999 --> 99:59:59,999
Right?

23
99:59:59,999 --> 99:59:59,999
Because what if it's a bad photo?

24
99:59:59,999 --> 99:59:59,999
So I have to click it right now.

25
99:59:59,999 --> 99:59:59,999
But I'm not sure going to click the photo,

26
99:59:59,999 --> 99:59:59,999
what I'm actually going to do
is spend the next 20 minutes.

27
99:59:59,999 --> 99:59:59,999
(Laughter)

28
99:59:59,999 --> 99:59:59,999
But the worst part is

29
99:59:59,999 --> 99:59:59,999
that I know that this
is what's going to happen

30
99:59:59,999 --> 99:59:59,999
and even knowing that that's
what's going to happen

31
99:59:59,999 --> 99:59:59,999
doesn't stop me from
doing it again the next time.

32
99:59:59,999 --> 99:59:59,999
Or I find myself in a situation like this:

33
99:59:59,999 --> 99:59:59,999
where I check my email and pull
down to refresh,

34
99:59:59,999 --> 99:59:59,999
right?

35
99:59:59,999 --> 99:59:59,999
But the thing is that 60 seconds later,

36
99:59:59,999 --> 99:59:59,999
I'll pull down to refresh again.

37
99:59:59,999 --> 99:59:59,999
Like, why am I doing this?

38
99:59:59,999 --> 99:59:59,999
Right?

39
99:59:59,999 --> 99:59:59,999
This doesn't make any sense.

40
99:59:59,999 --> 99:59:59,999
But I'll give you a hint
why this is happening.

41
99:59:59,999 --> 99:59:59,999
What do you think makes more money
in the United States

42
99:59:59,999 --> 99:59:59,999
than movies, game parks
and baseball combined?

43
99:59:59,999 --> 99:59:59,999
Slot machines.

44
99:59:59,999 --> 99:59:59,999
How can slot machines make all this money

45
99:59:59,999 --> 99:59:59,999
when we play with such small
amounts of money?

46
99:59:59,999 --> 99:59:59,999
We play with coins,

47
99:59:59,999 --> 99:59:59,999
how is this possible?

48
99:59:59,999 --> 99:59:59,999
Well, the thing is ...

49
99:59:59,999 --> 99:59:59,999
my phone is a slot machine.

50
99:59:59,999 --> 99:59:59,999
Every time I check my phone,

51
99:59:59,999 --> 99:59:59,999
I'm playing the slot machine to see:

52
99:59:59,999 --> 99:59:59,999
what am I going to get?

53
99:59:59,999 --> 99:59:59,999
What am I going to get?

54
99:59:59,999 --> 99:59:59,999
Every time I check my email,

55
99:59:59,999 --> 99:59:59,999
I'm playing the slot machine

56
99:59:59,999 --> 99:59:59,999
to say, "What am I going to get?"

57
99:59:59,999 --> 99:59:59,999
Every time I scroll a news feed,

58
99:59:59,999 --> 99:59:59,999
I'm playing the slot machine to see:

59
99:59:59,999 --> 99:59:59,999
what am I going to get next?

60
99:59:59,999 --> 99:59:59,999
Right?

61
99:59:59,999 --> 99:59:59,999
And the thing is that again, knowing
exactly how this works --

62
99:59:59,999 --> 99:59:59,999
and I'm a designer,

63
99:59:59,999 --> 99:59:59,999
I know exactly how
the psychology of this works,

64
99:59:59,999 --> 99:59:59,999
I know exactly what's going on --

65
99:59:59,999 --> 99:59:59,999
but it doesn't leave me with any choice,

66
99:59:59,999 --> 99:59:59,999
I still just get sucked into it.

67
99:59:59,999 --> 99:59:59,999
So what are we going to do?

68
99:59:59,999 --> 99:59:59,999
Because it leaves us

69
99:59:59,999 --> 99:59:59,999
with this all or nothing relationship
with technology, right?

70
99:59:59,999 --> 99:59:59,999
You're either on,

71
99:59:59,999 --> 99:59:59,999
and your connected
and distracted all the time,

72
99:59:59,999 --> 99:59:59,999
or you're off,

73
99:59:59,999 --> 99:59:59,999
but then you're wondering,

74
99:59:59,999 --> 99:59:59,999
am I missing something important?

75
99:59:59,999 --> 99:59:59,999
In other words,

76
99:59:59,999 --> 99:59:59,999
you're either distracted

77
99:59:59,999 --> 99:59:59,999
or you have Fear of Missing Out,

78
99:59:59,999 --> 99:59:59,999
right?

79
99:59:59,999 --> 99:59:59,999
So we need to restore choice.

80
99:59:59,999 --> 99:59:59,999
We want to have
a relationship with technology

81
99:59:59,999 --> 99:59:59,999
that gives us back choice
about how we spend time with it,

82
99:59:59,999 --> 99:59:59,999
and we're going to need
help from designers.

83
99:59:59,999 --> 99:59:59,999
Because knowing this stuff doesn't help,

84
99:59:59,999 --> 99:59:59,999
we're going to need design help.

85
99:59:59,999 --> 99:59:59,999
So what would that look like?

86
99:59:59,999 --> 99:59:59,999
So let's take an example that we all face:

87
99:59:59,999 --> 99:59:59,999
chat --

88
99:59:59,999 --> 99:59:59,999
text messaging.

89
99:59:59,999 --> 99:59:59,999
So let's say there's two people,

90
99:59:59,999 --> 99:59:59,999
Nancy's on the left and she's
working on a document,

91
99:59:59,999 --> 99:59:59,999
and John's on the right.

92
99:59:59,999 --> 99:59:59,999
And John suddenly remembers,

93
99:59:59,999 --> 99:59:59,999
"I need to ask Nancy for
that document before I forget!"

94
99:59:59,999 --> 99:59:59,999
Right?

95
99:59:59,999 --> 99:59:59,999
So when he sends her that message,

96
99:59:59,999 --> 99:59:59,999
it blows away her attention.

97
99:59:59,999 --> 99:59:59,999
Right?

98
99:59:59,999 --> 99:59:59,999
And that's what we're doing all the time,

99
99:59:59,999 --> 99:59:59,999
we're bullzodering each other's
attention left and right.

100
99:59:59,999 --> 99:59:59,999
And there's serious cost to this,

101
99:59:59,999 --> 99:59:59,999
because every time
we interrupt each other,

102
99:59:59,999 --> 99:59:59,999
it's takes up about 23 minutes on average
to refocus our attention.

103
99:59:59,999 --> 99:59:59,999
We actually cycle through
two different projects

104
99:59:59,999 --> 99:59:59,999
before we come back to the
original thing we were doing.

105
99:59:59,999 --> 99:59:59,999
This is Gloria Mark's research

106
99:59:59,999 --> 99:59:59,999
combined with Microsoft's
research that shows this.

107
99:59:59,999 --> 99:59:59,999
And her research also shows
that it actually trains bad habits.

108
99:59:59,999 --> 99:59:59,999
The more interruptions we get externally,

109
99:59:59,999 --> 99:59:59,999
it's conditioning and training us
to interrupt ourselves.

110
99:59:59,999 --> 99:59:59,999
We actually self-interrupt
every three and a half minutes.

111
99:59:59,999 --> 99:59:59,999
This is crazy,

112
99:59:59,999 --> 99:59:59,999
so how to fix this?

113
99:59:59,999 --> 99:59:59,999
Because Nancy and John are in this
all or nothing relationship.

114
99:59:59,999 --> 99:59:59,999
Nancy might want to disconnect,

115
99:59:59,999 --> 99:59:59,999
but then she'd be worried,

116
99:59:59,999 --> 99:59:59,999
what if I'm missing something important?

117
99:59:59,999 --> 99:59:59,999
So design can fix this problem.

118
99:59:59,999 --> 99:59:59,999
Let's say you have Nancy again on the left,

119
99:59:59,999 --> 99:59:59,999
John on the right,

120
99:59:59,999 --> 99:59:59,999
and John remembers,

121
99:59:59,999 --> 99:59:59,999
I need to send Nancy that document,

122
99:59:59,999 --> 99:59:59,999
except this time,

123
99:59:59,999 --> 99:59:59,999
Nancy can mark that she's focused.

124
99:59:59,999 --> 99:59:59,999
Let's say she drags a slider and says,

125
99:59:59,999 --> 99:59:59,999
"I want to be focused for 30 minutes,"

126
99:59:59,999 --> 99:59:59,999
so "Bam," she's focused.

127
99:59:59,999 --> 99:59:59,999
Now when John wants the message her

128
99:59:59,999 --> 99:59:59,999
he can get the thought off of his mind
becuase he has a need,

129
99:59:59,999 --> 99:59:59,999
right?

130
99:59:59,999 --> 99:59:59,999
He has this thought

131
99:59:59,999 --> 99:59:59,999
and he needs to dump it out
before he forgets,

132
99:59:59,999 --> 99:59:59,999
except this time

133
99:59:59,999 --> 99:59:59,999
it holds the messages so
that Nancy can still focus

134
99:59:59,999 --> 99:59:59,999
but John can get the thought
off of his mind, right?

135
99:59:59,999 --> 99:59:59,999
But this only works
if one last thing is true,

136
99:59:59,999 --> 99:59:59,999
which is that Nancy needs to know
that if something is truly important

137
99:59:59,999 --> 99:59:59,999
that John can interrupt.

138
99:59:59,999 --> 99:59:59,999
But instead of having constant
accidental or mindless interruptions,

139
99:59:59,999 --> 99:59:59,999
we're now only creating
conscious interruptions,

140
99:59:59,999 --> 99:59:59,999
right?

141
99:59:59,999 --> 99:59:59,999
So we're doing two things here.

142
99:59:59,999 --> 99:59:59,999
We're creating a new choice
for both Nancy and John,

143
99:59:59,999 --> 99:59:59,999
but there's second, subtle thing
we're doing here, too.

144
99:59:59,999 --> 99:59:59,999
And that's that we're changing
the question that we're answering.

145
99:59:59,999 --> 99:59:59,999
Instead of the goal of chat being

146
99:59:59,999 --> 99:59:59,999
let's design it so that it's
easy to send a message --

147
99:59:59,999 --> 99:59:59,999
that's the goal of chat,

148
99:59:59,999 --> 99:59:59,999
it should be really easy to send
a message to someone.

149
99:59:59,999 --> 99:59:59,999
We change the goal to something
deeper and a human value,

150
99:59:59,999 --> 99:59:59,999
which is let's create the highest possible
quality communication and relationship

151
99:59:59,999 --> 99:59:59,999
between two people.

152
99:59:59,999 --> 99:59:59,999
So we upgraded the goal.

153
99:59:59,999 --> 99:59:59,999
Now, do designers
actually care about this?

154
99:59:59,999 --> 99:59:59,999
Do we want to have conversations
about what these deeper, human goals are?

155
99:59:59,999 --> 99:59:59,999
Well I'll tell you one story

156
99:59:59,999 --> 99:59:59,999
which is about a year ago,

157
99:59:59,999 --> 99:59:59,999
a little over a year ago,

158
99:59:59,999 --> 99:59:59,999
I got to help organize a meeting

159
99:59:59,999 --> 99:59:59,999
between some of technology's
leading designers and Thich Nhat Han.

160
99:59:59,999 --> 99:59:59,999
Thich Nhat Hanh is an international
spokesperson for mindfulness meditation

161
99:59:59,999 --> 99:59:59,999
and it was the most amazing meeting.

162
99:59:59,999 --> 99:59:59,999
You have to imagine --

163
99:59:59,999 --> 99:59:59,999
picture a room --

164
99:59:59,999 --> 99:59:59,999
on one side of the room you have
a bunch of tech geeks;

165
99:59:59,999 --> 99:59:59,999
on the other side of the room

166
99:59:59,999 --> 99:59:59,999
you have a bunch of long brown robes,
shaved heads, Buddhist monks.

167
99:59:59,999 --> 99:59:59,999
And the questions were about
the deepest human values,

168
99:59:59,999 --> 99:59:59,999
like what does the future
of technology look like

169
99:59:59,999 --> 99:59:59,999
when you're designing
for the deepest questions

170
99:59:59,999 --> 99:59:59,999
and the deepest human values?

171
99:59:59,999 --> 99:59:59,999
And our conversation centered on listening
more deeply to what those values might be.

172
99:59:59,999 --> 99:59:59,999
He joked in our conversation

173
99:59:59,999 --> 99:59:59,999
that what if instead of a spell check

174
99:59:59,999 --> 99:59:59,999
you had a compassion check?

175
99:59:59,999 --> 99:59:59,999
Meaning you might highlight a word
that might be accidentally abrasive --

176
99:59:59,999 --> 99:59:59,999
perceived as abrasive by someone else.

177
99:59:59,999 --> 99:59:59,999
So, does this kind of conversation
happen in the real world,

178
99:59:59,999 --> 99:59:59,999
not just in design meetings?

179
99:59:59,999 --> 99:59:59,999
Well the answer is yes,

180
99:59:59,999 --> 99:59:59,999
and one of my favorites is Couchsurfing.

181
99:59:59,999 --> 99:59:59,999
If you didn't know,

182
99:59:59,999 --> 99:59:59,999
Couchsurfing is a website

183
99:59:59,999 --> 99:59:59,999
that matches people who are looking
for a place to stay with a free couch,

184
99:59:59,999 --> 99:59:59,999
from someone who's trying to offer it.

185
99:59:59,999 --> 99:59:59,999
So, great service --

186
99:59:59,999 --> 99:59:59,999
what would there design goal be?

187
99:59:59,999 --> 99:59:59,999
What are you designing for
if you work at Couchsurfing?

188
99:59:59,999 --> 99:59:59,999
Well you would think
it's to match guests with hosts,

189
99:59:59,999 --> 99:59:59,999
right?

190
99:59:59,999 --> 99:59:59,999
That's a pretty good goal.

191
99:59:59,999 --> 99:59:59,999
But that would kind of be like
our goal with messaging before,

192
99:59:59,999 --> 99:59:59,999
where we're just trying
to deliver a mesasge.

193
99:59:59,999 --> 99:59:59,999
So what's the deeper, human goal?

194
99:59:59,999 --> 99:59:59,999
Well, they set their goal

195
99:59:59,999 --> 99:59:59,999
as the need to create lasting, positive
experiences and relationships

196
99:59:59,999 --> 99:59:59,999
between people who have never met before.

197
99:59:59,999 --> 99:59:59,999
And the most amazing thing about this

198
99:59:59,999 --> 99:59:59,999
was in 2007,

199
99:59:59,999 --> 99:59:59,999
they introduced a way to measure this,

200
99:59:59,999 --> 99:59:59,999
which is incredible.

201
99:59:59,999 --> 99:59:59,999
I'll tell you how it works.

202
99:59:59,999 --> 99:59:59,999
Every design goal that you have,

203
99:59:59,999 --> 99:59:59,999
you have to have a corresponding
measurement to know how you're doing,

204
99:59:59,999 --> 99:59:59,999
right?

205
99:59:59,999 --> 99:59:59,999
A way of measuring success.

206
99:59:59,999 --> 99:59:59,999
So what they do is say,

207
99:59:59,999 --> 99:59:59,999
let's say you take two people who meet up

208
99:59:59,999 --> 99:59:59,999
and they take the number of days
those two people spent together,

209
99:59:59,999 --> 99:59:59,999
right?

210
99:59:59,999 --> 99:59:59,999
And then they estimate how many hours
were in those days.

211
99:59:59,999 --> 99:59:59,999
How many hours did those two
people spend together?

212
99:59:59,999 --> 99:59:59,999
And then after they
spend that time together,

213
99:59:59,999 --> 99:59:59,999
they ask both of them:

214
99:59:59,999 --> 99:59:59,999
how positive was your experience?

215
99:59:59,999 --> 99:59:59,999
Did you have a good experience
with this person that you met?

216
99:59:59,999 --> 99:59:59,999
And they subtract
form those positive hours

217
99:59:59,999 --> 99:59:59,999
the amount of time
people spent on the website,

218
99:59:59,999 --> 99:59:59,999
because that's a cost to peoples' lives.

219
99:59:59,999 --> 99:59:59,999
Why should we value that as success?

220
99:59:59,999 --> 99:59:59,999
And what you were left with

221
99:59:59,999 --> 99:59:59,999
is something they refer to as "Net
Orchestrated Conviviality",

222
99:59:59,999 --> 99:59:59,999
or really just a "Net Good Times Created."

223
99:59:59,999 --> 99:59:59,999
The net hours that would have never
existed had Couchsurfing not existed.

224
99:59:59,999 --> 99:59:59,999
Can you imagine how inspiring it would be
to come to work every day

225
99:59:59,999 --> 99:59:59,999
and measure your success in the actual
net new contribution of hours

226
99:59:59,999 --> 99:59:59,999
in peoples' lives that are positive

227
99:59:59,999 --> 99:59:59,999
that would have never existed

228
99:59:59,999 --> 99:59:59,999
if you didn't do what you were
about to do at work today?

229
99:59:59,999 --> 99:59:59,999
Can you imagine a whole world
that worked this way?

230
99:59:59,999 --> 99:59:59,999
Can you imagine a social network that --

231
99:59:59,999 --> 99:59:59,999
let's you care about cooking

232
99:59:59,999 --> 99:59:59,999
and it measured its success in the amount
of cooking nights organized

233
99:59:59,999 --> 99:59:59,999
and the cooking articles
that you were glad you read,

234
99:59:59,999 --> 99:59:59,999
and subtracted from that the articles
you weren't glad you read

235
99:59:59,999 --> 99:59:59,999
or the time you spent scrolling
that you didn't like.

236
99:59:59,999 --> 99:59:59,999
Imagine a professional social network,

237
99:59:59,999 --> 99:59:59,999
that instead of measuring its success

238
99:59:59,999 --> 99:59:59,999
in terms of connections created
or messages sent,

239
99:59:59,999 --> 99:59:59,999
instead measured its success in terms
of the job offers that people got

240
99:59:59,999 --> 99:59:59,999
that they were excited to get.

241
99:59:59,999 --> 99:59:59,999
Right?

242
99:59:59,999 --> 99:59:59,999
And subtracted the amount of time
people spent on the website.

243
99:59:59,999 --> 99:59:59,999
Or imagine dating services,

244
99:59:59,999 --> 99:59:59,999
like maybe Tinder or something,

245
99:59:59,999 --> 99:59:59,999
where instead of measuring the number
of swipes left and right people did,

246
99:59:59,999 --> 99:59:59,999
which is how they measure success today,

247
99:59:59,999 --> 99:59:59,999
and instead measured the deep, romantic
fulfilling connections people created --

248
99:59:59,999 --> 99:59:59,999
whatever that was for them, by the way.

249
99:59:59,999 --> 99:59:59,999
But can you imagine are whole world
that worked this way?

250
99:59:59,999 --> 99:59:59,999
That was helping you spend your time well.

251
99:59:59,999 --> 99:59:59,999
Now to do this you also need a new system,

252
99:59:59,999 --> 99:59:59,999
because you're probably thinking,

253
99:59:59,999 --> 99:59:59,999
today's Internet economy --

254
99:59:59,999 --> 99:59:59,999
today's economy in general --

255
99:59:59,999 --> 99:59:59,999
is measured in time spent.

256
99:59:59,999 --> 99:59:59,999
The more users you have,

257
99:59:59,999 --> 99:59:59,999
the more usage you have,

258
99:59:59,999 --> 99:59:59,999
the more time people spend,

259
99:59:59,999 --> 99:59:59,999
that's how we measure success.

260
99:59:59,999 --> 99:59:59,999
But we're solved this problem before.

261
99:59:59,999 --> 99:59:59,999
We solved it with organic,

262
99:59:59,999 --> 99:59:59,999
when we said we need
to value things a different way.

263
99:59:59,999 --> 99:59:59,999
We said this is a different kind of food.

264
99:59:59,999 --> 99:59:59,999
So we can't compare it 
just based on price;

265
99:59:59,999 --> 99:59:59,999
this is a different category of food.

266
99:59:59,999 --> 99:59:59,999
We solved it with Leed Certification,

267
99:59:59,999 --> 99:59:59,999
where we said this is
a different kind of building

268
99:59:59,999 --> 99:59:59,999
that stood for different values
of environmental sustainability.

269
99:59:59,999 --> 99:59:59,999
What if we had something 
like that for technology?

270
99:59:59,999 --> 99:59:59,999
What if we had something whose
entire purpose and goal

271
99:59:59,999 --> 99:59:59,999
was to help create net new positive
contributions to human life?

272
99:59:59,999 --> 99:59:59,999
And what if we could
value it a different way,

273
99:59:59,999 --> 99:59:59,999
so it would actually work?

274
99:59:59,999 --> 99:59:59,999
Imagine you gave this different
premium shelf space on app stores.

275
99:59:59,999 --> 99:59:59,999
Imagine you had web browsers
that helped route you

276
99:59:59,999 --> 99:59:59,999
to these kinds of design products.

277
99:59:59,999 --> 99:59:59,999
Can you imagine how exciting it would be
to live and create that world?

278
99:59:59,999 --> 99:59:59,999
We can create this world today.

279
99:59:59,999 --> 99:59:59,999
Company leaders,

280
99:59:59,999 --> 99:59:59,999
only you can prioritize a new metric,

281
99:59:59,999 --> 99:59:59,999
which is your metric for net positive
contribution to human life.

282
99:59:59,999 --> 99:59:59,999
And have an honest
conversation about that.

283
99:59:59,999 --> 99:59:59,999
Maybe you're not
doing so well to start with,

284
99:59:59,999 --> 99:59:59,999
but let's start that conversation.

285
99:59:59,999 --> 99:59:59,999
Designers,

286
99:59:59,999 --> 99:59:59,999
you can refine success,

287
99:59:59,999 --> 99:59:59,999
you can redefine design.

288
99:59:59,999 --> 99:59:59,999
Arguably, you have more power
that many people in your organization

289
99:59:59,999 --> 99:59:59,999
to create the choices
that all of us live by.

290
99:59:59,999 --> 99:59:59,999
Maybe like in medicine,

291
99:59:59,999 --> 99:59:59,999
where we have a hypocratic oath

292
99:59:59,999 --> 99:59:59,999
to recognize the responsibilty

293
99:59:59,999 --> 99:59:59,999
and the higher value to treat patients,

294
99:59:59,999 --> 99:59:59,999
what if designers had something like that
in terms of this new kind of design?

295
99:59:59,999 --> 99:59:59,999
And users,

296
99:59:59,999 --> 99:59:59,999
for all of us,

297
99:59:59,999 --> 99:59:59,999
we can demand technology
that works this way.

298
99:59:59,999 --> 99:59:59,999
Now it may seem hard,

299
99:59:59,999 --> 99:59:59,999
but McDonald's didn't have salads
until the consumer demand was there.

300
99:59:59,999 --> 99:59:59,999
Walmart didn't have organic food
until the consumer demand was there.

301
99:59:59,999 --> 99:59:59,999
We have to demand
this new kind of technology,

302
99:59:59,999 --> 99:59:59,999
and we can do that.

303
99:59:59,999 --> 99:59:59,999
And doing that

304
99:59:59,999 --> 99:59:59,999
would amount to shifting

305
99:59:59,999 --> 99:59:59,999
from a world that's driven and run
entirely on time spent,

306
99:59:59,999 --> 99:59:59,999
to world that's driven by time well spent.

307
99:59:59,999 --> 99:59:59,999
I want to live in this world

308
99:59:59,999 --> 99:59:59,999
and I want this conversation to happen.

309
99:59:59,999 --> 99:59:59,999
Let's start that conversation now.

310
99:59:59,999 --> 99:59:59,999
Thank you.

311
99:59:59,999 --> 99:59:59,999
(Applause)