1 99:59:59,999 --> 99:59:59,999 What does it mean to spend our time well? 2 99:59:59,999 --> 99:59:59,999 I spend a lot of my time 3 99:59:59,999 --> 99:59:59,999 thinking about how to spend my time. 4 99:59:59,999 --> 99:59:59,999 Probably too much. 5 99:59:59,999 --> 99:59:59,999 I probably obsess over it -- 6 99:59:59,999 --> 99:59:59,999 my friends think I do. 7 99:59:59,999 --> 99:59:59,999 But I feel like I kind of have to, 8 99:59:59,999 --> 99:59:59,999 because these days, 9 99:59:59,999 --> 99:59:59,999 it feels like little bits of my time kind of slip away from me, 10 99:59:59,999 --> 99:59:59,999 and when that happens, 11 99:59:59,999 --> 99:59:59,999 it feels like parts of my life are slipping away. 12 99:59:59,999 --> 99:59:59,999 Specifically, 13 99:59:59,999 --> 99:59:59,999 it feels like little bits of my time get slipped away to various things like this: 14 99:59:59,999 --> 99:59:59,999 like technology -- 15 99:59:59,999 --> 99:59:59,999 I check things -- 16 99:59:59,999 --> 99:59:59,999 I'll give you an example. 17 99:59:59,999 --> 99:59:59,999 If this email shows up -- 18 99:59:59,999 --> 99:59:59,999 how many of you have gotten an email like this, right? 19 99:59:59,999 --> 99:59:59,999 I've been tagged in a photo. 20 99:59:59,999 --> 99:59:59,999 When this appears, 21 99:59:59,999 --> 99:59:59,999 I can't help but click on it right now. 22 99:59:59,999 --> 99:59:59,999 Right? 23 99:59:59,999 --> 99:59:59,999 Because what if it's a bad photo? 24 99:59:59,999 --> 99:59:59,999 So I have to click it right now. 25 99:59:59,999 --> 99:59:59,999 But I'm not sure going to click the photo, 26 99:59:59,999 --> 99:59:59,999 what I'm actually going to do is spend the next 20 minutes. 27 99:59:59,999 --> 99:59:59,999 (Laughter) 28 99:59:59,999 --> 99:59:59,999 But the worst part is 29 99:59:59,999 --> 99:59:59,999 that I know that this is what's going to happen 30 99:59:59,999 --> 99:59:59,999 and even knowing that that's what's going to happen 31 99:59:59,999 --> 99:59:59,999 doesn't stop me from doing it again the next time. 32 99:59:59,999 --> 99:59:59,999 Or I find myself in a situation like this: 33 99:59:59,999 --> 99:59:59,999 where I check my email and pull down to refresh, 34 99:59:59,999 --> 99:59:59,999 right? 35 99:59:59,999 --> 99:59:59,999 But the thing is that 60 seconds later, 36 99:59:59,999 --> 99:59:59,999 I'll pull down to refresh again. 37 99:59:59,999 --> 99:59:59,999 Like, why am I doing this? 38 99:59:59,999 --> 99:59:59,999 Right? 39 99:59:59,999 --> 99:59:59,999 This doesn't make any sense. 40 99:59:59,999 --> 99:59:59,999 But I'll give you a hint why this is happening. 41 99:59:59,999 --> 99:59:59,999 What do you think makes more money in the United States 42 99:59:59,999 --> 99:59:59,999 than movies, game parks and baseball combined? 43 99:59:59,999 --> 99:59:59,999 Slot machines. 44 99:59:59,999 --> 99:59:59,999 How can slot machines make all this money 45 99:59:59,999 --> 99:59:59,999 when we play with such small amounts of money? 46 99:59:59,999 --> 99:59:59,999 We play with coins, 47 99:59:59,999 --> 99:59:59,999 how is this possible? 48 99:59:59,999 --> 99:59:59,999 Well, the thing is ... 49 99:59:59,999 --> 99:59:59,999 my phone is a slot machine. 50 99:59:59,999 --> 99:59:59,999 Every time I check my phone, 51 99:59:59,999 --> 99:59:59,999 I'm playing the slot machine to see: 52 99:59:59,999 --> 99:59:59,999 what am I going to get? 53 99:59:59,999 --> 99:59:59,999 What am I going to get? 54 99:59:59,999 --> 99:59:59,999 Every time I check my email, 55 99:59:59,999 --> 99:59:59,999 I'm playing the slot machine 56 99:59:59,999 --> 99:59:59,999 to say, "What am I going to get?" 57 99:59:59,999 --> 99:59:59,999 Every time I scroll a news feed, 58 99:59:59,999 --> 99:59:59,999 I'm playing the slot machine to see: 59 99:59:59,999 --> 99:59:59,999 what am I going to get next? 60 99:59:59,999 --> 99:59:59,999 Right? 61 99:59:59,999 --> 99:59:59,999 And the thing is that again, knowing exactly how this works -- 62 99:59:59,999 --> 99:59:59,999 and I'm a designer, 63 99:59:59,999 --> 99:59:59,999 I know exactly how the psychology of this works, 64 99:59:59,999 --> 99:59:59,999 I know exactly what's going on -- 65 99:59:59,999 --> 99:59:59,999 but it doesn't leave me with any choice, 66 99:59:59,999 --> 99:59:59,999 I still just get sucked into it. 67 99:59:59,999 --> 99:59:59,999 So what are we going to do? 68 99:59:59,999 --> 99:59:59,999 Because it leaves us 69 99:59:59,999 --> 99:59:59,999 with this all or nothing relationship with technology, right? 70 99:59:59,999 --> 99:59:59,999 You're either on, 71 99:59:59,999 --> 99:59:59,999 and your connected and distracted all the time, 72 99:59:59,999 --> 99:59:59,999 or you're off, 73 99:59:59,999 --> 99:59:59,999 but then you're wondering, 74 99:59:59,999 --> 99:59:59,999 am I missing something important? 75 99:59:59,999 --> 99:59:59,999 In other words, 76 99:59:59,999 --> 99:59:59,999 you're either distracted 77 99:59:59,999 --> 99:59:59,999 or you have Fear of Missing Out, 78 99:59:59,999 --> 99:59:59,999 right? 79 99:59:59,999 --> 99:59:59,999 So we need to restore choice. 80 99:59:59,999 --> 99:59:59,999 We want to have a relationship with technology 81 99:59:59,999 --> 99:59:59,999 that gives us back choice about how we spend time with it, 82 99:59:59,999 --> 99:59:59,999 and we're going to need help from designers. 83 99:59:59,999 --> 99:59:59,999 Because knowing this stuff doesn't help, 84 99:59:59,999 --> 99:59:59,999 we're going to need design help. 85 99:59:59,999 --> 99:59:59,999 So what would that look like? 86 99:59:59,999 --> 99:59:59,999 So let's take an example that we all face: 87 99:59:59,999 --> 99:59:59,999 chat -- 88 99:59:59,999 --> 99:59:59,999 text messaging. 89 99:59:59,999 --> 99:59:59,999 So let's say there's two people, 90 99:59:59,999 --> 99:59:59,999 Nancy's on the left and she's working on a document, 91 99:59:59,999 --> 99:59:59,999 and John's on the right. 92 99:59:59,999 --> 99:59:59,999 And John suddenly remembers, 93 99:59:59,999 --> 99:59:59,999 "I need to ask Nancy for that document before I forget!" 94 99:59:59,999 --> 99:59:59,999 Right? 95 99:59:59,999 --> 99:59:59,999 So when he sends her that message, 96 99:59:59,999 --> 99:59:59,999 it blows away her attention. 97 99:59:59,999 --> 99:59:59,999 Right? 98 99:59:59,999 --> 99:59:59,999 And that's what we're doing all the time, 99 99:59:59,999 --> 99:59:59,999 we're bullzodering each other's attention left and right. 100 99:59:59,999 --> 99:59:59,999 And there's serious cost to this, 101 99:59:59,999 --> 99:59:59,999 because every time we interrupt each other, 102 99:59:59,999 --> 99:59:59,999 it's takes up about 23 minutes on average to refocus our attention. 103 99:59:59,999 --> 99:59:59,999 We actually cycle through two different projects 104 99:59:59,999 --> 99:59:59,999 before we come back to the original thing we were doing. 105 99:59:59,999 --> 99:59:59,999 This is Gloria Mark's research 106 99:59:59,999 --> 99:59:59,999 combined with Microsoft's research that shows this. 107 99:59:59,999 --> 99:59:59,999 And her research also shows that it actually trains bad habits. 108 99:59:59,999 --> 99:59:59,999 The more interruptions we get externally, 109 99:59:59,999 --> 99:59:59,999 it's conditioning and training us to interrupt ourselves. 110 99:59:59,999 --> 99:59:59,999 We actually self-interrupt every three and a half minutes. 111 99:59:59,999 --> 99:59:59,999 This is crazy, 112 99:59:59,999 --> 99:59:59,999 so how to fix this? 113 99:59:59,999 --> 99:59:59,999 Because Nancy and John are in this all or nothing relationship. 114 99:59:59,999 --> 99:59:59,999 Nancy might want to disconnect, 115 99:59:59,999 --> 99:59:59,999 but then she'd be worried, 116 99:59:59,999 --> 99:59:59,999 what if I'm missing something important? 117 99:59:59,999 --> 99:59:59,999 So design can fix this problem. 118 99:59:59,999 --> 99:59:59,999 Let's say you have Nancy again on the left, 119 99:59:59,999 --> 99:59:59,999 John on the right, 120 99:59:59,999 --> 99:59:59,999 and John remembers, 121 99:59:59,999 --> 99:59:59,999 I need to send Nancy that document, 122 99:59:59,999 --> 99:59:59,999 except this time, 123 99:59:59,999 --> 99:59:59,999 Nancy can mark that she's focused. 124 99:59:59,999 --> 99:59:59,999 Let's say she drags a slider