0:00:03.010,0:00:05.940
The next thing is to [br]use salient points.

0:00:06.265,0:00:08.525
First column is, how [br]we like to talk about

0:00:08.535,0:00:10.475
stuff if you're [br]into technology.

0:00:10.555,0:00:14.345
But really, the second [br]column is what really counts.

0:00:14.625,0:00:18.785
Miles per gallon? Not so much![br]Yearly costs, much better.

0:00:18.990,0:00:20.990
The grease or [br]heating costs.

0:00:21.023,0:00:24.013
What should you set [br]your thermostat for?

0:00:24.153,0:00:25.763
Or a very easy example.

0:00:25.873,0:00:29.083
Do you talk in terms of [br]gigabytes or number of songs?

0:00:29.203,0:00:33.273
The salient point is number of [br]songs, not how many gigabytes.

0:00:33.373,0:00:36.359
I doubt that most normal people[br]wake up in the morning and say,

0:00:36.359,0:00:41.655
'God, if I only had a 64-gigabyte [br]iPod, I would be happy.'

0:00:42.043,0:00:45.173
You talk about songs, [br]how many movies can it hold.

0:00:45.493,0:00:46.953
Use salient points.