1
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The next thing is to 
use salient points.

2
00:00:06,265 --> 00:00:08,525
First column is, how 
we like to talk about

3
00:00:08,535 --> 00:00:10,475
stuff if you're 
into technology.

4
00:00:10,555 --> 00:00:14,345
But really, the second 
column is what really counts.

5
00:00:14,625 --> 00:00:18,785
Miles per gallon? Not so much!
Yearly costs, much better.

6
00:00:18,990 --> 00:00:20,990
The grease or 
heating costs.

7
00:00:21,023 --> 00:00:24,013
What should you set 
your thermostat for?

8
00:00:24,153 --> 00:00:25,763
Or a very easy example.

9
00:00:25,873 --> 00:00:29,083
Do you talk in terms of 
gigabytes or number of songs?

10
00:00:29,203 --> 00:00:33,273
The salient point is number of 
songs, not how many gigabytes.

11
00:00:33,373 --> 00:00:36,359
I doubt that most normal people
wake up in the morning and say,

12
00:00:36,359 --> 00:00:41,655
'God, if I only had a 64-gigabyte 
iPod, I would be happy.'

13
00:00:42,043 --> 00:00:45,173
You talk about songs, 
how many movies can it hold.

14
00:00:45,493 --> 00:00:46,953
Use salient points.