0:00:00.275,0:00:02.858 (gentle music) 0:00:11.400,0:00:14.040 - The first time I experienced[br]a basketball game was 0:00:14.040,0:00:18.390 at Madison Square Garden,[br]probably around 1999. 0:00:18.390,0:00:20.460 I remember less about the specific game 0:00:20.460,0:00:21.840 or even what teams played. 0:00:21.840,0:00:25.500 It was more just the atmosphere, 0:00:25.500,0:00:28.020 the drastic shifts in scale, 0:00:28.020,0:00:30.810 the feeling of smallness when[br]you're a part of a crowd, 0:00:30.810,0:00:34.803 but also the monumentality[br]of the athletes. 0:00:36.360,0:00:37.590 There's something, to me, 0:00:37.590,0:00:40.620 really moving about the relative nakedness 0:00:40.620,0:00:42.540 of athletes and just the amount 0:00:42.540,0:00:46.113 of spectatorship focused on their bodies. 0:00:47.040,0:00:49.770 It was definitely a transformative moment. 0:00:49.770,0:00:51.690 I was sort of looking at it 0:00:51.690,0:00:54.930 like an alien from an[br]outsider's point of view, 0:00:54.930,0:00:57.573 abstractly and maybe almost[br]like anthropologically, 0:00:58.560,0:01:01.320 and developing that interest, 0:01:01.320,0:01:04.650 it's been a series of[br]unfolding revelations 0:01:04.650,0:01:08.880 of the machine, the[br]infrastructure behind the image. 0:01:08.880,0:01:10.020 It's like an onion 0:01:10.020,0:01:12.453 and I'm still in the[br]process of unpacking it. 0:01:13.622,0:01:16.622 (soft upbeat music) 0:01:27.018,0:01:29.685 (crowd cheers) 0:01:32.400,0:01:35.130 Sometime in the early 2000s, 0:01:35.130,0:01:37.320 I got this invitation from faculty members 0:01:37.320,0:01:39.780 at the University of Georgia[br]to come and give a lecture. 0:01:39.780,0:01:41.490 I did a little research on the university 0:01:41.490,0:01:43.260 and realized that they were one 0:01:43.260,0:01:47.250 of the top four schools for[br]college football in the US. 0:01:47.250,0:01:48.870 I told them I'd love to come down, 0:01:48.870,0:01:50.730 specifically with the thought 0:01:50.730,0:01:54.510 that through the art department,[br]I might explore the culture 0:01:54.510,0:01:56.973 of a real American football school, 0:01:58.800,0:02:01.680 having no idea what[br]that really meant except 0:02:01.680,0:02:04.323 that it looked like a[br]really intense culture. 0:02:05.670,0:02:07.680 I had this initial experience where, 0:02:07.680,0:02:09.570 in the midst of the game happening, 0:02:09.570,0:02:13.890 there was this shiny thing[br]in the corner of the stands 0:02:13.890,0:02:15.240 and that was the band 0:02:15.240,0:02:17.257 and I was immediately like, "What's that?" 0:02:17.257,0:02:21.330 (upbeat band music)[br](indistinct chatter) 0:02:21.330,0:02:24.450 - Brian suggested going for[br]a little bit wider shot, 0:02:24.450,0:02:26.683 since we can't get that close. 0:02:27.630,0:02:29.550 - And so I quickly became fascinated 0:02:29.550,0:02:31.710 with exactly what they were doing 0:02:31.710,0:02:33.957 in the context of the game. 0:02:33.957,0:02:36.624 (crowd cheers) 0:02:37.974,0:02:42.933 (Commentator speaks indistinctly) 0:02:46.221,0:02:49.710 - The title "Red Green Blue"[br]refers to the color components 0:02:49.710,0:02:52.053 of the broadcast image. 0:02:54.450,0:02:57.570 As an artist, in a way, my interest is in, 0:02:57.570,0:03:00.990 not sports per se, but sports as one scene 0:03:00.990,0:03:05.940 for the moving image[br]and mass entertainment 0:03:05.940,0:03:09.390 and what I'm doing is moving[br]a viewer's attention around 0:03:09.390,0:03:13.050 the stadium by presenting[br]juxtapositions of images 0:03:13.050,0:03:16.251 that are normally not in[br]a broadcast of a game. 0:03:16.251,0:03:19.834 (indistinct radio chatter) 0:03:23.490,0:03:26.068 But see, that's our kind of good stuff. 0:03:26.068,0:03:28.320 - Okay, 'cause sometimes[br]I'll be right here. 0:03:28.320,0:03:30.570 - I had eight cameras at each game. 0:03:30.570,0:03:33.450 Three of them were in static positions. 0:03:33.450,0:03:35.790 The other five were roaming cameras 0:03:35.790,0:03:37.920 and they were shooting[br]in 30 second increments, 0:03:37.920,0:03:41.880 trying to get the maximum[br]variety of details. 0:03:41.880,0:03:43.560 So this is one of the establishing shots 0:03:43.560,0:03:45.870 and it just shows.[br]- So who's that? 0:03:45.870,0:03:49.470 Is that the band director?[br]- That's the band director. 0:03:49.470,0:03:52.792 (upbeat band music) 0:03:52.792,0:03:54.810 (Paul laughs) 0:03:54.810,0:03:55.710 - [Band Director] It's that last song, 0:03:55.710,0:03:57.410 we're gonna pick it right back up. 0:03:58.680,0:03:59.907 Yeah. 0:03:59.907,0:04:01.890 - [Paul] The kind of[br]texture and experience 0:04:01.890,0:04:03.480 of being inside the stadium, 0:04:03.480,0:04:05.070 it's all running off of a script 0:04:05.070,0:04:07.860 and there's a person in the control room, 0:04:07.860,0:04:09.510 which is at the other end of the stadium, 0:04:09.510,0:04:11.280 and their official title 0:04:11.280,0:04:13.530 is the Director of Fan Experience. 0:04:13.530,0:04:16.978 - [Commentator] Bulldogs,[br]it's first and fifteen. 0:04:17.937,0:04:19.980 - Hey, but in all seriousness,[br]if we do score here 0:04:19.980,0:04:22.710 and they go to a player,[br]let's knock out Jersey Mike's. 0:04:22.710,0:04:23.910 - [Paul] Really, they're curating 0:04:23.910,0:04:27.390 or choreographing the experience 0:04:27.390,0:04:29.763 of the game on many levels. 0:04:32.309,0:04:34.540 - [Commentator] Touchdown Bulldogs. 0:04:34.540,0:04:39.540 (crowd roars)[br](upbeat band music) 0:04:43.380,0:04:45.690 - [Paul] So the musicians are a part 0:04:45.690,0:04:48.748 of the spell of the game. 0:04:48.748,0:04:51.748 (upbeat band music) 0:04:55.944,0:04:59.616 - [Band Director] Two,[br]two short PA, Dixie Land. 0:04:59.616,0:05:00.449 - The band director, 0:05:00.449,0:05:03.090 he would talk about[br]how he was purposefully 0:05:03.090,0:05:07.410 slowing it down, creating[br]a swelling crescendo 0:05:07.410,0:05:09.753 of sound during say like, 0:05:10.590,0:05:12.480 you know, "America the Beautiful," 0:05:12.480,0:05:15.000 and you could literally see people start 0:05:15.000,0:05:17.313 to cry as this happened. 0:05:19.800,0:05:22.897 You're seeing the machinery operate. 0:05:22.897,0:05:25.897 (upbeat band music) 0:05:34.230,0:05:35.850 It spoke of a self-awareness 0:05:35.850,0:05:39.303 of inciting emotion in this crowd. 0:05:41.250,0:05:43.800 I began to just really think[br]of it as like the production 0:05:43.800,0:05:47.523 of a kind of mass ritual,[br]almost like a religious ritual. 0:05:48.740,0:05:52.151 (whistle blows) 0:05:52.151,0:05:57.151 (crowd cheers)[br](upbeat band music) 0:06:05.374,0:06:08.791 I think of art as the finger that points. 0:06:10.200,0:06:11.040 To me, there's a value 0:06:11.040,0:06:13.390 of becoming more conscious[br]of the manipulation. 0:06:16.890,0:06:20.700 My agenda is in a way to call attention 0:06:20.700,0:06:22.743 to that process of mediation. 0:06:23.933,0:06:28.933 (upbeat band music)[br](crowd cheers) 0:06:34.530,0:06:36.600 Whether you love or hate football, 0:06:36.600,0:06:39.033 it's a big part of American culture, 0:06:40.230,0:06:42.630 and so to me, in the end, a football game, 0:06:42.630,0:06:47.630 its familiarity makes it an[br]interesting ground to unpack. 0:06:48.060,0:06:49.830 To take something that's the most familiar 0:06:49.830,0:06:52.410 and to defamiliarize it becomes a process 0:06:52.410,0:06:53.553 of breaking the spell. 0:06:56.520,0:06:59.561 To produce almost like[br]a kind of disturbance. 0:06:59.561,0:07:02.973 (upbeat band music) 0:07:02.973,0:07:07.973 (crowd cheers)[br](insects chirp) 0:07:17.681,0:07:21.348 (insect chirping continues)