0:00:06.912,0:00:09.912 In 1901, David Hänig published a paper 0:00:09.912,0:00:13.930 that forever changed [br]our understanding of taste. 0:00:13.930,0:00:17.727 His research led to what we know [br]today as the taste map: 0:00:17.727,0:00:22.278 an illustration that divides the tongue [br]into four separate areas. 0:00:22.278,0:00:23.588 According to this map, 0:00:23.588,0:00:27.028 receptors at the tip of our tongues[br]capture sweetness, 0:00:27.028,0:00:29.700 bitterness [br]is detected at the tongue’s base, 0:00:29.700,0:00:34.985 and along the sides, receptors capture [br]salty and sour sensations. 0:00:34.985,0:00:37.915 Since its invention, the taste map [br]has been published 0:00:37.915,0:00:40.150 in textbooks and newspapers. 0:00:40.150,0:00:43.660 The only problem with this map, [br]is that it’s wrong. 0:00:43.660,0:00:46.930 In fact, it’s not even [br]an accurate representation 0:00:46.930,0:00:49.890 of what Hänig originally discovered. 0:00:49.890,0:00:52.580 The tongue map is a common misconception— 0:00:52.580,0:00:56.268 something widely believed [br]but largely incorrect. 0:00:56.268,0:00:59.028 So where do misconceptions [br]like this come from, 0:00:59.028,0:01:03.368 and what makes a fake fact [br]so easy to believe? 0:01:03.368,0:01:07.269 It’s true that the tongue map’s [br]journey begins with David Hänig. 0:01:07.269,0:01:10.318 As part of his dissertation [br]at Leipzig University, 0:01:10.318,0:01:16.271 Hänig analyzed taste sensitivities across [br]the tongue for the four basic flavors. 0:01:16.271,0:01:20.081 Using sucrose for sweet, [br]quinine sulfate for bitter, 0:01:20.081,0:01:23.928 hydrochloric acid for sour, [br]and salt for salty, 0:01:23.928,0:01:28.911 Hänig applied these stimuli to compare [br]differences in taste thresholds 0:01:28.911,0:01:31.091 across a subject’s tongue. 0:01:31.091,0:01:34.278 He hoped to better understand [br]the physiological mechanisms 0:01:34.278,0:01:36.361 that affected these four flavors, 0:01:36.361,0:01:39.841 and his data suggested that sensitivity [br]for each taste 0:01:39.841,0:01:42.758 did in fact vary across the tongue. 0:01:42.758,0:01:47.068 The maximum sensation for sweet [br]was located at the tongue’s tip; 0:01:47.068,0:01:51.844 bitter flavors were strongest at the back;[br]salt was strongest in this area, 0:01:51.844,0:01:54.854 and sour at the middle [br]of the tongue’s sides. 0:01:54.854,0:01:57.908 But Hänig was careful [br]to note that every sensation 0:01:57.908,0:02:00.838 could also be tasted across the tongue, 0:02:00.838,0:02:06.591 and that the areas he identified offered [br]very small variations in intensity. 0:02:06.591,0:02:08.741 Like so many misconceptions, 0:02:08.741,0:02:12.598 the tongue map represents a distortion [br]of its original source, 0:02:12.598,0:02:15.698 however the nature of that distortion [br]can vary. 0:02:15.698,0:02:19.218 Some misconceptions [br]are comprised of disinformation— 0:02:19.218,0:02:23.248 false information intentionally designed [br]to mislead people. 0:02:23.248,0:02:26.337 But many misconceptions, [br]including the tongue map, 0:02:26.337,0:02:30.477 center on misinformation—[br]false or misleading information 0:02:30.477,0:02:34.758 that results from unintentional [br]inaccuracy. 0:02:34.758,0:02:39.107 Misinformation is most often shaped [br]by mistakes and human error, 0:02:39.107,0:02:42.110 but the specific mistakes [br]that lead to a misconception 0:02:42.110,0:02:44.628 can be surprisingly varied. 0:02:44.628,0:02:46.268 In the case of the tongue map, 0:02:46.268,0:02:49.328 Hänig’s dissertation was written [br]in German, 0:02:49.328,0:02:53.386 meaning the paper could only be [br]understood by readers fluent in German 0:02:53.386,0:02:57.426 and well versed in Hanig’s [br]small corner of academia. 0:02:57.426,0:03:01.791 This kicked off a game of telephone [br]that re-shaped Häing’s research 0:03:01.791,0:03:04.988 every time it was shared [br]with outside parties. 0:03:04.988,0:03:07.636 Less than a decade after his dissertation, 0:03:07.636,0:03:10.946 newspapers were falsely insisting [br]that experiments 0:03:10.946,0:03:15.865 could prove sweetness was imperceptible [br]on the back of the tongue. 0:03:15.865,0:03:18.545 The second culprit [br]behind the tongue map’s spread 0:03:18.545,0:03:21.626 were the images [br]that Hänig’s work inspired. 0:03:21.626,0:03:26.543 In 1912, a rough version of the map [br]appeared in a newspaper article 0:03:26.543,0:03:29.393 that cautiously described [br]some of the mysteries 0:03:29.393,0:03:32.136 behind taste and smell research. 0:03:32.136,0:03:36.226 Featuring clear labels across the tongue,[br]the article’s illustration 0:03:36.226,0:03:40.226 simplified Hänig’s more-complicated [br]original diagrams. 0:03:40.226,0:03:44.945 Variations of this approachable image [br]became repeatedly cited, 0:03:44.945,0:03:49.461 often without credit or nuanced [br]consideration for Hänig’s work. 0:03:49.461,0:03:53.461 Eventually this image spread [br]to textbooks and classrooms 0:03:53.461,0:03:57.516 as a purported truth [br]of how we experience taste. 0:03:57.516,0:04:01.336 But perhaps the factor that most [br]contributed to this misconception 0:04:01.336,0:04:03.976 was its narrative simplicity. 0:04:03.976,0:04:04.966 In many ways, 0:04:04.966,0:04:10.148 the map complements our desire for clear [br]stories about the world around us— 0:04:10.148,0:04:14.998 a quality not always present [br]in the sometimes-messy fields of science. 0:04:14.998,0:04:15.868 For example, 0:04:15.868,0:04:21.044 even the number of tastes we have is more [br]complicated than Hänig’s work suggests. 0:04:21.044,0:04:26.617 Umami— also known as savory— [br]is now considered the fifth basic taste, 0:04:26.617,0:04:29.767 and many still debate [br]the existence of tastes 0:04:29.767,0:04:34.498 like fatty, alkaline, metallic, [br]and water-like. 0:04:34.498,0:04:36.268 Once we hear a good story, 0:04:36.268,0:04:39.815 it can be difficult to change [br]how we see that information, 0:04:39.815,0:04:42.315 even in the face of new evidence. 0:04:42.315,0:04:47.181 So, next time you see a convenient chart [br]or read a surprising anecdote, 0:04:47.181,0:04:49.911 try to maintain a healthy skepticism— 0:04:49.911,0:04:52.617 because misconceptions [br]can leave a bitter taste 0:04:52.617,0:04:54.907 on every part of your tongue.