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(narrator) The Mediterranean is one of
the largest global tourist destinations,

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attracting about 300 million people 
each year

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with a forecast of 500 million by 2030.

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This will have a huge impact
in decades to come.

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Developing an increasing sustainable
tourism is of the utmost importance.

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(Erica Harms) Tourism actually is
a good thing if it's done the proper way.

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Compare it to mining,
compare it to overfishing.

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It is a good industry and
there is a way to do it right,

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but there is a way that it can happen
without the communities having any control

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if they just stand on the sidelines.

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(narrator) Marine protected areas
are a winning card

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for sustainable tourism,

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as they ensure a healthy
and productive sea,

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and support local economies.

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Just think about the value of
a grouper on a plate

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compared to the much higher value
of a grouper alive in the wild

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and its appeal for divers.

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(Italian) (Augusto Navone) We have
to promote sustainable devlopment

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bearing in mind that the starting point
must be the key conservation objectives.

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I'm particularly referring
to underwater tourism

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that takes adventage
of fish population increase

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and on the so called "MPA effect".

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In 2014 we reached about 20.000 dives

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that brought more than 13.5 million Euros
to the local community.

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(narrator) Ecotourism is today
a great opportunity for local operators

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and therefore for local economies.

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(Erica Harms) Many travelers
just want to have that opportunity

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to be close to nature.

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If you get them to come back,

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that's the type of tourism
you want to have in the long run

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because you have
the ability to develop the product

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that those tourists want,

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you'll have the ability to become
one of the entrepreneurs and the leaders,

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versus having others come
and dictate where the market is going

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(Italian) (Luca Tixi) My ideal tourist
is a curious tourist.

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A keen interest, curiosity
and desire to discover

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are the key elements

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to get the best
from the activities that we organise.

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I grew up in this marine area
and know it well.

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If I had not had this knowledge,

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if I had not explored
this place thoroughly

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as I did with my dad as a child,

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perhaps the result wouldn't be the same.

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When we started this business,
there could have been no other choice

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because when you know an area well,
you can explain it well.

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(Italian) (Sillvia Barani) It's
a marine protected area,

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it's a national park,

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it's also know as "Park of the People",

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and I think the charm of these places
will endure as long as they are part

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of a community.

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Those who live here,
those who choose to live here,

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those who invest in and work here

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have developed
a close attachment to the territory

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and respect for the environment
is essential.

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The certification process for the Park
has been followed very well.

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It is, and will continue to be, a success.

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It works because the marine protected area
is definitely an added value

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for tourism structures,

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and such structures are an added value
to the marine protected area.

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(Marina Gomei) Marine protected areas
are one of the tools

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to reach sustainable tourism,

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and at WWF we work with the tourist sector

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to ensure that they take care
of their own destinations

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as a value to be protected
for a long-term investment.

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(narrator) Furthermore,
the Mediterranean marine protected areas

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provide cultural and educational services
that are of great importance,

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as younger generations
are the tourists of tomorrow.

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(French) (Jean-Louis Pieraggi) We have
a big role to plan

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since we are one
of the most touristic areas of Corsica.

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The Lavazzi islands
are highly frequented every year.

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We have a lot of responsibilities
in confeying information

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and allowing a change of behaviour

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through activities
like the underwater trail.

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And the visitors enjoy their time
through this secured activity.

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This activity allows us
to deliver a message

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about the importance of protecting nature.

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- (interviewer) Do you like it?
- (child) Yes, I do.

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(narrator) Investing
in marine protected areas

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means shaping a new future
for the Mediterranean .

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An investment that cannot wait.