WEBVTT

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幾年前，我聽過一個好有趣嘅傳言：

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一間大型寵物食品公司嘅老總

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會喺年度股東大會度

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當眾食一罐狗糧

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佢想通過呢種方式嚟說服股東
既然佢敢食狗糧

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咁股東啲寵物就更加可以放心食

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呢種依家畀稱為「內部測試」嘅策略

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已經成為商界嘅一種常用策略

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佢唔係叫大家都去食狗糧

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係指商人會通過使用自己嘅產品

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去證明同表明

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佢哋對自己嘅產品有信心

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依家，呢種策略已經得到廣泛嘅應用

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但係我覺得真正有趣嘅係

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呢個策略唔係萬能嘅

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因為有啲生意或者有啲商人

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係唔用自己嘅產品

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而且呢種情況仲喺一個產業中比比皆是

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甚至形成咗一種常態

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講嘅就係以屏幕為基礎嘅科技產業

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2010 年蘋果發佈會，喬佈斯
將 iPad 稱為一款「超凡」產品

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「你將體驗前所未有嘅

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比手提、智能手機仲要好嘅瀏覽經歷

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暢快到令你難以置信。」

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幾個月之後

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一名來自紐約時報嘅記者去採訪佢

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佢哋講咗好長嘅一通電話

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電話結束之前

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記者問咗啲一個好似放水嘅問題

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「你嘅細路仔一定好鍾意 iPad。」

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答案似乎必然係肯定嘅

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但喬佈斯嘅回答就令人大跌眼鏡

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佢反而覺得好意外

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佢話「佢哋仲未用 iPad。

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我哋屋企限制細路仔
接觸科技嘅時間。」

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呢種情況喺科技界好常見

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事實上，矽谷附近有間

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叫做 Waldorf School 
of the Peninsula 嘅學校

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學生直到八年級先至用觸屏產品

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有趣嘅係

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其中有 75% 嘅學生家長
都係矽谷嘅技術高管

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所以當我聽聞呢件事之後
我覺得既有趣又驚奇

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而佢又促使我去思考
到底觸屏產品對我

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對我家人、我愛嘅人

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對大部份嘅人到底有乜影響

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所以喺過去五年間

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作為一名商業同心理學教授

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我一直喺度研究
觸屏產品對我哋生活嘅影響

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我先計下佢哋消耗咗我哋幾多時間

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然後再討論我哋用呢段時間做咗咩

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我哋就揀一個平常嘅工作日
按佢有 24 小時噉計

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我哋揾咗三個嘅時間點
2007 年， 即係 10 年前

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2015 年

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同我上個星期啱收集咗數據嘅
2017 年

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好多嘢都冇點變

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我哋仲係每日瞓大概
7 個半到 8 個鐘

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有人話，睡眠時間輕微減少咗
但實際冇好大變化

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我哋每日做 8 個半到 9 個鐘嘅工

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仲有啲日常活動

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譬如食飯、沖涼、湊細路仔

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每日要花費三個鐘

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咁仲剩低一啲空間

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我哋嘅個人時間

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呢段時間對我哋非常重要

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因為我哋可以做一啲個人嘅嘢

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我哋可以因此培養興趣 
發展親密關係

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真正思考人生，變得富有創造力

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自我反省，完善自身，解決問題

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令我哋嘅人生變得有意義

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當然，工作都有咁嘅作用

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但係當人喺生命嘅盡頭

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回顧自己嘅一生個時

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佢哋臨終所講嘅
都同個人時間有關


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所以個人時間係好神聖嘅
對我哋好重要

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依家，我要做嘅就係話畀你哋知

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隨著時間嘅推移
觸屏產品佔用咗我哋幾多個人時間

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2007 年

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係咁多

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呢年蘋果公司發佈咗第一部 iPhone

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八年之後

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係咁多

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依家，係咁多

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呢啲就係我哋對住屏幕嘅時間

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呢個黃色區域，條細銀線
係魔法發生嘅地方

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代表住你本人嘅特質

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依家，呢個區域好細

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咁我哋要點做？

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第一個問題就係：

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個紅色區域似咩？


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當然，觸屏產品宜家喺好多方面

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都創造咗奇跡

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我喺紐約生活

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而我有好多親戚喺澳洲

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我有個一歲大嘅仔

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佢通過屏幕嚟識得啲親戚

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呢個係我 15 或者 20 年前

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冇辦法做到嘅

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觸屏產品確實帶來咗好多好處

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你能夠做嘅一件事就係問自己：


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喺嗰段時間到底發生咗咩？

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嗰啲應用程式到底
令我哋嘅生活豐富咗幾多？

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而有啲確實係嘅

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如果你喺人們用緊應用程式陣時
叫停佢哋，問

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「話畀我知你依家覺得點啊？」

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如果用緊有關放鬆、 鍛煉、天氣
閱讀、教育、健康嘅應用程式

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佢哋會話感覺良好

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佢哋平均每日每個應用程式用九分鐘

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而有啲應用程式就會令到佢哋冇咁開心

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大概一半嘅人，當你打斷佢哋問：
「你覺得點啊？」

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佢哋會講唔係咁開心

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有趣嘅係，呢啲應用程式係有關
約會、社交網絡、遊戲

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娛樂、新聞、網頁瀏覽

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人們每日平均每個應用程式
用二十七分鐘

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我哋用多兩倍嘅時間嚟令到自己唔開心

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咁似乎唔係咁明智

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我哋之所以用咁多時間喺
令自己唔開心嘅應用程式

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係因為佢哋令我哋停唔落嚟

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停止信號遍佈 20 世紀嘅每一個角落

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一個停止信號主要就係叫我哋
去做一啲新嘅、唔同嘅嘢喇

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你諗下，將份報紙睇到尾

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你就折好份報紙，放埋一邊

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雜誌、書本都係咁

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當你睇完一章內容
你就會去諗跟住要做啲乜

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你去睇電視，個節目會結束

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你就要等成個星期先至有下一集

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停止信號無處不在

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但係我哋今日接觸嘅媒體
係冇停止信號嘅

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動態消息不斷湧入

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一切都變得無窮無盡：
Twitter、Facebook、Instagram

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郵件、短信、新聞

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當你真係要睇曬全部來源嘅信息

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你就會一直一直睇下去

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至於要點應對
我哋可以從西歐得到一啲啟示

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佢哋似乎喺工作方面有一啲成效

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舉一個例子
呢個係一間荷蘭設計公司

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佢哋嘅做法就係

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每日下午六點準時將辦公台升到天花板

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無論你係發緊郵件或者咩

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張辦公檯都會畀升到天花板

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（笑聲）

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（掌聲）

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每個星期有四日
辦公室變成一個瑜伽館

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每個星期有一日，辦公室變成舞吧

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由你嚟決定放工後參加咩活動

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但呢個真係一個好好嘅停止信號

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因為咁意味住喺每日嘅結尾

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一切都要停止，無辦法再去工作

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一間叫 Daimler 嘅德國汽車公司
採用咗另一種策略

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喺你度假個時

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佢哋唔講「呢個人度緊假，

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等佢返嚟就會回覆你。」

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而係講「呢個人度緊假，
所以我哋刪咗你份郵件，

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佢永遠都唔會睇到你啱發嗰份郵件。」

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（笑聲）

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「你可以幾個星期后再發一次，

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或者乾脆發郵件畀其他人。」

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（笑聲）

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咁所以

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（掌聲）

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你可以想像一下呢種情況

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你去度假，咁你就係真真正正咁度假

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呢間公司嘅員工覺得

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佢哋係真正放低工作，得到休息

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當然，我哋仲唔係好清楚
平時喺屋企要點做

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我想畀大家一啲建議

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好簡單，就係我打算下午五點到六點
都唔掂我部手機

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問題係，每日嘅下午五點到六點都唔同

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我諗咗一個更好嘅策略

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我每日都會做一啲嘢

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而其中一啲係每日固定嘅

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譬如食晚餐

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有時我一個人食

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有時同其他人一齊食

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有時喺餐館食

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有時喺屋企食

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但係我嘅原則唔變：
絕對唔喺食飯時睇手機

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要將部手機放遠啲

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越遠越好

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因為我哋真係對誘惑毫無抵抗力

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但係你知要停低

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所以每次晚飯開餐
我都會將部手機放到好遠

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避免曬所有誘惑

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一開始好痛苦

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因為我有好嚴重嘅「錯失恐懼癥」

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（笑聲）

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我掙扎過

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但最後我竟然習慣咗

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就好似戒毒時克服毒癮咁

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然之後，生活就變得更加豐富多彩

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更加有趣

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你可以更加好咁溝通

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你真正同你身邊嘅人聯繫起來

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我覺得呢個係一個絕佳嘅策略

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我哋知道咁樣有用，我追蹤過好多人

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當佢哋咁做時——

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呢種作用仲放大咗

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佢哋感覺非常良好

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從每日早晨嘅第一粒鐘開始自律

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佢哋開始喺週末將手機調到飛行模式

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嗰時，你部手機就唔再係一部手機
而係一部相機

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咁真係一個好好嘅方法

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我哋清楚大家會因此覺得生活更加美好

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咁到底重點係咩呢？

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我講過，觸屏產品係好神奇嘅

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我都覺得確實係咁

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但係我哋依家嘅處境就好似


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開著一架車喺一條無盡頭嘅路上狂奔

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似乎好難踩到刹車

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你面前有兩種選擇

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你可以任由美景喺眼前飛逝
剩係講句「好靚嘅海景啊」

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再透過車窗匆匆影幾張相
咁好容易

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或者你可以離開公路，泊車埋邊

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踩腳刹車

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落車

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除低鞋襪

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喺沙灘上漫步

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感受沙粒帶來嘅觸覺

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走向大海

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等海水纏繞你嘅腳踝

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你嘅生活會變得更加豐富、有意義

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因為你體驗咗新嘅經歷

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因為你將部手機留喺架車度

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多謝！

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（掌聲）