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幾年前，我聽過一個好有趣嘅傳言：

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一間大型寵物食品公司嘅老總

3
00:00:06,801 --> 00:00:09,846
會喺年度股東大會度

4
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當眾食一罐狗糧

5
00:00:12,690 --> 00:00:15,523
佢想通過呢種方式嚟說服股東
既然佢敢食狗糧

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00:00:15,607 --> 00:00:17,584
咁股東啲寵物就更加可以放心食

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00:00:17,584 --> 00:00:19,994
呢種依家畀稱為「內部測試」嘅策略

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00:00:20,328 --> 00:00:22,407
已經成為商界嘅一種常用策略

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00:00:22,771 --> 00:00:24,975
佢唔係叫大家都去食狗糧

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係指商人會通過使用自己嘅產品

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去證明同表明

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佢哋對自己嘅產品有信心

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00:00:30,814 --> 00:00:32,739
依家，呢種策略已經得到廣泛嘅應用

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00:00:32,763 --> 00:00:34,232
但係我覺得真正有趣嘅係

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呢個策略唔係萬能嘅

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因為有啲生意或者有啲商人

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係唔用自己嘅產品

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00:00:40,196 --> 00:00:43,857
而且呢種情況仲喺一個產業中比比皆是

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甚至形成咗一種常態

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講嘅就係以屏幕為基礎嘅科技產業

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2010 年蘋果發佈會，喬佈斯
將 iPad 稱為一款「超凡」產品

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00:00:56,027 --> 00:00:58,417
「你將體驗前所未有嘅

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比手提、智能手機仲要好嘅瀏覽經歷

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00:01:01,150 --> 00:01:02,677
暢快到令你難以置信。」

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幾個月之後

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00:01:04,258 --> 00:01:06,614
一名來自紐約時報嘅記者去採訪佢

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00:01:06,648 --> 00:01:08,557
佢哋講咗好長嘅一通電話

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電話結束之前

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00:01:09,487 --> 00:01:12,387
記者問咗啲一個好似放水嘅問題

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00:01:13,027 --> 00:01:15,822
「你嘅細路仔一定好鍾意 iPad。」

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答案似乎必然係肯定嘅

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00:01:18,456 --> 00:01:21,075
但喬佈斯嘅回答就令人大跌眼鏡

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佢反而覺得好意外

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佢話「佢哋仲未用 iPad。

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我哋屋企限制細路仔
接觸科技嘅時間。」

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呢種情況喺科技界好常見

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事實上，矽谷附近有間

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叫做 Waldorf School 
of the Peninsula 嘅學校

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學生直到八年級先至用觸屏產品

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有趣嘅係

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其中有 75% 嘅學生家長
都係矽谷嘅技術高管

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所以當我聽聞呢件事之後
我覺得既有趣又驚奇

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而佢又促使我去思考
到底觸屏產品對我

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對我家人、我愛嘅人

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對大部份嘅人到底有乜影響

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所以喺過去五年間

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作為一名商業同心理學教授

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我一直喺度研究
觸屏產品對我哋生活嘅影響

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我先計下佢哋消耗咗我哋幾多時間

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然後再討論我哋用呢段時間做咗咩

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我哋就揀一個平常嘅工作日
按佢有 24 小時噉計

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我哋揾咗三個嘅時間點
2007 年， 即係 10 年前

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2015 年

54
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同我上個星期啱收集咗數據嘅
2017 年

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好多嘢都冇點變

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我哋仲係每日瞓大概
7 個半到 8 個鐘

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有人話，睡眠時間輕微減少咗
但實際冇好大變化

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我哋每日做 8 個半到 9 個鐘嘅工

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仲有啲日常活動

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譬如食飯、沖涼、湊細路仔

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每日要花費三個鐘

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咁仲剩低一啲空間

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我哋嘅個人時間

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呢段時間對我哋非常重要

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因為我哋可以做一啲個人嘅嘢

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我哋可以因此培養興趣 
發展親密關係

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真正思考人生，變得富有創造力

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自我反省，完善自身，解決問題

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令我哋嘅人生變得有意義

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當然，工作都有咁嘅作用

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但係當人喺生命嘅盡頭

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回顧自己嘅一生個時

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佢哋臨終所講嘅
都同個人時間有關


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所以個人時間係好神聖嘅
對我哋好重要

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依家，我要做嘅就係話畀你哋知

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隨著時間嘅推移
觸屏產品佔用咗我哋幾多個人時間

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2007 年

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係咁多

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呢年蘋果公司發佈咗第一部 iPhone

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八年之後

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係咁多

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依家，係咁多

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呢啲就係我哋對住屏幕嘅時間

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呢個黃色區域，條細銀線
係魔法發生嘅地方

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代表住你本人嘅特質

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依家，呢個區域好細

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咁我哋要點做？

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第一個問題就係：

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個紅色區域似咩？


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當然，觸屏產品宜家喺好多方面

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都創造咗奇跡

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我喺紐約生活

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而我有好多親戚喺澳洲

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我有個一歲大嘅仔

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佢通過屏幕嚟識得啲親戚

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呢個係我 15 或者 20 年前

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冇辦法做到嘅

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00:04:04,712 --> 00:04:06,869
觸屏產品確實帶來咗好多好處

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你能夠做嘅一件事就係問自己：


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喺嗰段時間到底發生咗咩？

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嗰啲應用程式到底
令我哋嘅生活豐富咗幾多？

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而有啲確實係嘅

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如果你喺人們用緊應用程式陣時
叫停佢哋，問

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「話畀我知你依家覺得點啊？」

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如果用緊有關放鬆、 鍛煉、天氣
閱讀、教育、健康嘅應用程式

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佢哋會話感覺良好

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佢哋平均每日每個應用程式用九分鐘

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而有啲應用程式就會令到佢哋冇咁開心

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大概一半嘅人，當你打斷佢哋問：
「你覺得點啊？」

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佢哋會講唔係咁開心

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有趣嘅係，呢啲應用程式係有關
約會、社交網絡、遊戲

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娛樂、新聞、網頁瀏覽

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人們每日平均每個應用程式
用二十七分鐘

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我哋用多兩倍嘅時間嚟令到自己唔開心

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咁似乎唔係咁明智

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我哋之所以用咁多時間喺
令自己唔開心嘅應用程式

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係因為佢哋令我哋停唔落嚟

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停止信號遍佈 20 世紀嘅每一個角落

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一個停止信號主要就係叫我哋
去做一啲新嘅、唔同嘅嘢喇

120
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你諗下，將份報紙睇到尾

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你就折好份報紙，放埋一邊

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雜誌、書本都係咁

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當你睇完一章內容
你就會去諗跟住要做啲乜

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你去睇電視，個節目會結束

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你就要等成個星期先至有下一集

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停止信號無處不在

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但係我哋今日接觸嘅媒體
係冇停止信號嘅

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動態消息不斷湧入

129
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一切都變得無窮無盡：
Twitter、Facebook、Instagram

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00:05:36,819 --> 00:05:39,941
郵件、短信、新聞

131
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當你真係要睇曬全部來源嘅信息

132
00:05:43,379 --> 00:05:45,720
你就會一直一直睇下去

133
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至於要點應對
我哋可以從西歐得到一啲啟示

134
00:05:50,178 --> 00:05:53,283
佢哋似乎喺工作方面有一啲成效

135
00:05:53,283 --> 00:05:56,011
舉一個例子
呢個係一間荷蘭設計公司

136
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佢哋嘅做法就係

137
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每日下午六點準時將辦公台升到天花板

138
00:06:00,621 --> 00:06:03,428
無論你係發緊郵件或者咩

139
00:06:03,452 --> 00:06:04,929
張辦公檯都會畀升到天花板

140
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（笑聲）

141
00:06:06,085 --> 00:06:07,335
（掌聲）

142
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每個星期有四日
辦公室變成一個瑜伽館

143
00:06:11,626 --> 00:06:13,257
每個星期有一日，辦公室變成舞吧

144
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由你嚟決定放工後參加咩活動

145
00:06:15,514 --> 00:06:17,521
但呢個真係一個好好嘅停止信號

146
00:06:17,545 --> 00:06:19,432
因為咁意味住喺每日嘅結尾

147
00:06:19,456 --> 00:06:21,177
一切都要停止，無辦法再去工作

148
00:06:21,177 --> 00:06:24,445
一間叫 Daimler 嘅德國汽車公司
採用咗另一種策略

149
00:06:24,445 --> 00:06:26,515
喺你度假個時

150
00:06:26,539 --> 00:06:28,447
佢哋唔講「呢個人度緊假，

151
00:06:28,447 --> 00:06:29,814
等佢返嚟就會回覆你。」

152
00:06:29,814 --> 00:06:33,346
而係講「呢個人度緊假，
所以我哋刪咗你份郵件，

153
00:06:33,760 --> 00:06:36,406
佢永遠都唔會睇到你啱發嗰份郵件。」

154
00:06:36,430 --> 00:06:37,446
（笑聲）

155
00:06:37,470 --> 00:06:40,111
「你可以幾個星期后再發一次，

156
00:06:40,135 --> 00:06:41,621
或者乾脆發郵件畀其他人。」

157
00:06:41,645 --> 00:06:42,673
（笑聲）

158
00:06:42,697 --> 00:06:43,493
咁所以

159
00:06:43,493 --> 00:06:45,365
（掌聲）

160
00:06:48,882 --> 00:06:50,104
你可以想像一下呢種情況

161
00:06:50,104 --> 00:06:53,002
你去度假，咁你就係真真正正咁度假

162
00:06:53,026 --> 00:06:54,995
呢間公司嘅員工覺得

163
00:06:55,019 --> 00:06:57,381
佢哋係真正放低工作，得到休息

164
00:06:57,405 --> 00:07:00,902
當然，我哋仲唔係好清楚
平時喺屋企要點做

165
00:07:00,939 --> 00:07:03,075
我想畀大家一啲建議

166
00:07:03,075 --> 00:07:07,868
好簡單，就係我打算下午五點到六點
都唔掂我部手機

167
00:07:07,892 --> 00:07:11,323
問題係，每日嘅下午五點到六點都唔同

168
00:07:11,347 --> 00:07:13,534
我諗咗一個更好嘅策略

169
00:07:13,558 --> 00:07:15,027
我每日都會做一啲嘢

170
00:07:15,051 --> 00:07:17,405
而其中一啲係每日固定嘅

171
00:07:17,429 --> 00:07:18,688
譬如食晚餐

172
00:07:18,712 --> 00:07:20,030
有時我一個人食

173
00:07:20,054 --> 00:07:21,560
有時同其他人一齊食

174
00:07:21,584 --> 00:07:22,863
有時喺餐館食

175
00:07:22,887 --> 00:07:24,075
有時喺屋企食

176
00:07:24,099 --> 00:07:27,495
但係我嘅原則唔變：
絕對唔喺食飯時睇手機

177
00:07:28,147 --> 00:07:29,581
要將部手機放遠啲

178
00:07:29,581 --> 00:07:31,042
越遠越好

179
00:07:31,066 --> 00:07:32,976
因為我哋真係對誘惑毫無抵抗力

180
00:07:32,976 --> 00:07:34,409
但係你知要停低

181
00:07:34,409 --> 00:07:37,124
所以每次晚飯開餐
我都會將部手機放到好遠

182
00:07:37,124 --> 00:07:39,342
避免曬所有誘惑

183
00:07:39,366 --> 00:07:41,083
一開始好痛苦

184
00:07:41,107 --> 00:07:42,729
因為我有好嚴重嘅「錯失恐懼癥」

185
00:07:42,753 --> 00:07:43,819
（笑聲）

186
00:07:43,843 --> 00:07:45,009
我掙扎過

187
00:07:45,369 --> 00:07:47,299
但最後我竟然習慣咗

188
00:07:47,323 --> 00:07:50,421
就好似戒毒時克服毒癮咁

189
00:07:50,445 --> 00:07:53,230
然之後，生活就變得更加豐富多彩

190
00:07:53,254 --> 00:07:54,409
更加有趣

191
00:07:54,433 --> 00:07:56,083
你可以更加好咁溝通

192
00:07:56,107 --> 00:07:58,635
你真正同你身邊嘅人聯繫起來

193
00:07:59,085 --> 00:08:00,799
我覺得呢個係一個絕佳嘅策略

194
00:08:00,823 --> 00:08:03,312
我哋知道咁樣有用，我追蹤過好多人

195
00:08:03,336 --> 00:08:05,490
當佢哋咁做時——

196
00:08:05,490 --> 00:08:06,424
呢種作用仲放大咗

197
00:08:06,424 --> 00:08:07,704
佢哋感覺非常良好

198
00:08:07,704 --> 00:08:10,640
從每日早晨嘅第一粒鐘開始自律

199
00:08:10,640 --> 00:08:14,205
佢哋開始喺週末將手機調到飛行模式

200
00:08:14,749 --> 00:08:18,086
嗰時，你部手機就唔再係一部手機
而係一部相機

201
00:08:18,510 --> 00:08:19,845
咁真係一個好好嘅方法

202
00:08:19,869 --> 00:08:22,758
我哋清楚大家會因此覺得生活更加美好

203
00:08:23,973 --> 00:08:25,292
咁到底重點係咩呢？

204
00:08:25,292 --> 00:08:27,825
我講過，觸屏產品係好神奇嘅

205
00:08:27,849 --> 00:08:29,111
我都覺得確實係咁

206
00:08:29,111 --> 00:08:33,546
但係我哋依家嘅處境就好似


207
00:08:33,546 --> 00:08:37,056
開著一架車喺一條無盡頭嘅路上狂奔

208
00:08:37,056 --> 00:08:39,104
似乎好難踩到刹車

209
00:08:39,128 --> 00:08:40,620
你面前有兩種選擇

210
00:08:41,510 --> 00:08:45,673
你可以任由美景喺眼前飛逝
剩係講句「好靚嘅海景啊」

211
00:08:45,697 --> 00:08:48,793
再透過車窗匆匆影幾張相
咁好容易

212
00:08:48,817 --> 00:08:52,357
或者你可以離開公路，泊車埋邊

213
00:08:52,381 --> 00:08:53,853
踩腳刹車

214
00:08:53,877 --> 00:08:55,030
落車

215
00:08:55,054 --> 00:08:56,935
除低鞋襪

216
00:08:56,959 --> 00:08:59,224
喺沙灘上漫步

217
00:08:59,248 --> 00:09:01,488
感受沙粒帶來嘅觸覺

218
00:09:01,512 --> 00:09:02,663
走向大海

219
00:09:02,687 --> 00:09:04,800
等海水纏繞你嘅腳踝

220
00:09:05,207 --> 00:09:08,022
你嘅生活會變得更加豐富、有意義

221
00:09:08,046 --> 00:09:10,264
因為你體驗咗新嘅經歷

222
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因為你將部手機留喺架車度

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00:09:12,708 --> 00:09:13,879
多謝！

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（掌聲）