[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.93,0:00:03.92,Default,,0000,0000,0000,,So a few years ago I heard\Nan interesting rumor. Dialogue: 0,0:00:04.39,0:00:06.80,Default,,0000,0000,0000,,Apparently, the head\Nof a large pet food company Dialogue: 0,0:00:06.80,0:00:10.79,Default,,0000,0000,0000,,would into the annual shareholder's\Nmeeting with can of dog food, Dialogue: 0,0:00:10.79,0:00:12.83,Default,,0000,0000,0000,,and he would eat the can of dog food, Dialogue: 0,0:00:12.83,0:00:16.35,Default,,0000,0000,0000,,and this was his way of convincing them\Nthat if it was good enough for him, Dialogue: 0,0:00:16.35,0:00:17.96,Default,,0000,0000,0000,,it was good enough for their pets. Dialogue: 0,0:00:17.96,0:00:20.64,Default,,0000,0000,0000,,This strategy is now known as dogfooding, Dialogue: 0,0:00:20.64,0:00:22.93,Default,,0000,0000,0000,,and it's a common strategy\Nin the business world. Dialogue: 0,0:00:22.93,0:00:25.46,Default,,0000,0000,0000,,It doesn't mean everyone\Ngoes in and eats dog food, Dialogue: 0,0:00:25.46,0:00:27.64,Default,,0000,0000,0000,,but business people\Nwill use their own products Dialogue: 0,0:00:27.64,0:00:29.20,Default,,0000,0000,0000,,to demonstrate that they feel -- Dialogue: 0,0:00:29.20,0:00:30.69,Default,,0000,0000,0000,,that they're confident in them. Dialogue: 0,0:00:31.13,0:00:32.88,Default,,0000,0000,0000,,This is a widespread practice, Dialogue: 0,0:00:32.88,0:00:36.60,Default,,0000,0000,0000,,but I think what's really interesting\Nis when you find exceptions to this rule. Dialogue: 0,0:00:36.60,0:00:38.16,Default,,0000,0000,0000,,When you find cases of businesses Dialogue: 0,0:00:38.16,0:00:40.85,Default,,0000,0000,0000,,or people in businesses\Nwho don't use their own products. Dialogue: 0,0:00:40.85,0:00:44.08,Default,,0000,0000,0000,,Turns out there's one industry where\Nthis happens in a common way -- Dialogue: 0,0:00:44.08,0:00:45.34,Default,,0000,0000,0000,,in a pretty regular way -- Dialogue: 0,0:00:45.34,0:00:47.54,Default,,0000,0000,0000,,and that is the screen-based\Ntech industry. Dialogue: 0,0:00:48.38,0:00:50.29,Default,,0000,0000,0000,,So, in 2010, Dialogue: 0,0:00:50.29,0:00:51.35,Default,,0000,0000,0000,,Steve Jobs, Dialogue: 0,0:00:51.36,0:00:52.89,Default,,0000,0000,0000,,when he was releasing the iPad, Dialogue: 0,0:00:52.89,0:00:56.65,Default,,0000,0000,0000,,described the iPad as a device\Nthat was "extraordinary." Dialogue: 0,0:00:56.65,0:00:59.06,Default,,0000,0000,0000,,"The best browsing experience\Nyou've ever had; Dialogue: 0,0:00:59.06,0:01:00.28,Default,,0000,0000,0000,,way better than a laptop, Dialogue: 0,0:01:00.28,0:01:01.82,Default,,0000,0000,0000,,way better than a smartphone ... Dialogue: 0,0:01:01.82,0:01:03.30,Default,,0000,0000,0000,,It's an incredible experience." Dialogue: 0,0:01:03.30,0:01:04.52,Default,,0000,0000,0000,,A couple of months later, Dialogue: 0,0:01:04.52,0:01:07.24,Default,,0000,0000,0000,,he was approached by a journalist\Nfrom The New York Times, Dialogue: 0,0:01:07.24,0:01:08.76,Default,,0000,0000,0000,,and they had a long phone call. Dialogue: 0,0:01:08.76,0:01:09.87,Default,,0000,0000,0000,,At the end of the call, Dialogue: 0,0:01:09.87,0:01:13.21,Default,,0000,0000,0000,,the journalist threw in a question\Nthat seemed like a sort of softball. Dialogue: 0,0:01:13.21,0:01:16.52,Default,,0000,0000,0000,,He said to him, "Your kids\Nmust love the iPad." Dialogue: 0,0:01:16.80,0:01:18.46,Default,,0000,0000,0000,,There's an obvious answer to this, Dialogue: 0,0:01:18.46,0:01:21.10,Default,,0000,0000,0000,,but what Jobs said really\Nstaggered the journalist. Dialogue: 0,0:01:21.10,0:01:22.50,Default,,0000,0000,0000,,He was very surpsrised, Dialogue: 0,0:01:22.50,0:01:25.10,Default,,0000,0000,0000,,because he said, "They haven't used it. Dialogue: 0,0:01:25.10,0:01:27.77,Default,,0000,0000,0000,,We limit how much technology\Nour kids use at home." Dialogue: 0,0:01:28.05,0:01:31.68,Default,,0000,0000,0000,,This is a very common thing\Nin the tech world. Dialogue: 0,0:01:32.08,0:01:34.42,Default,,0000,0000,0000,,In fact there's a school\Nquite near Silicon Valley Dialogue: 0,0:01:34.42,0:01:36.69,Default,,0000,0000,0000,,called the Waldorf School\Nof the Peninsula, Dialogue: 0,0:01:36.69,0:01:39.68,Default,,0000,0000,0000,,and they don't introduce screens\Nuntil the eighth grade. Dialogue: 0,0:01:39.88,0:01:41.87,Default,,0000,0000,0000,,What's really interesting\Nabout the school Dialogue: 0,0:01:41.87,0:01:43.90,Default,,0000,0000,0000,,is that 75 percent\Nof the kids who go there Dialogue: 0,0:01:43.90,0:01:47.03,Default,,0000,0000,0000,,have parents who are high-level\NSilicon Valley tech execs. Dialogue: 0,0:01:47.34,0:01:48.74,Default,,0000,0000,0000,,So when I heard about this, Dialogue: 0,0:01:48.74,0:01:50.96,Default,,0000,0000,0000,,I thought it was interesting\Nand surprising, Dialogue: 0,0:01:50.96,0:01:53.94,Default,,0000,0000,0000,,and it pushed me to consider\Nwhat screens were doing to me Dialogue: 0,0:01:53.94,0:01:55.86,Default,,0000,0000,0000,,and to my family and the people I loved, Dialogue: 0,0:01:55.86,0:01:57.33,Default,,0000,0000,0000,,and to people at large. Dialogue: 0,0:01:57.33,0:01:59.28,Default,,0000,0000,0000,,So for the last five years, Dialogue: 0,0:01:59.28,0:02:01.33,Default,,0000,0000,0000,,as a professor of business and psychology, Dialogue: 0,0:02:01.33,0:02:04.13,Default,,0000,0000,0000,,I've been studying the effect\Nof screens on our lives. Dialogue: 0,0:02:05.52,0:02:09.26,Default,,0000,0000,0000,,I want to start by just focusing\Non how much time they take from us, Dialogue: 0,0:02:09.26,0:02:11.74,Default,,0000,0000,0000,,and then we can talk about\Nwhat that time looks like. Dialogue: 0,0:02:11.74,0:02:14.37,Default,,0000,0000,0000,,What I'm showing you here\Nis the average 24-hour workday Dialogue: 0,0:02:14.37,0:02:16.76,Default,,0000,0000,0000,,at three different points in history: Dialogue: 0,0:02:16.76,0:02:17.76,Default,,0000,0000,0000,,2007 -- Dialogue: 0,0:02:17.76,0:02:18.76,Default,,0000,0000,0000,,10 years ago -- Dialogue: 0,0:02:18.76,0:02:20.34,Default,,0000,0000,0000,,2015, Dialogue: 0,0:02:20.34,0:02:23.26,Default,,0000,0000,0000,,and then data that I collected\Nactually only last week. Dialogue: 0,0:02:23.26,0:02:26.10,Default,,0000,0000,0000,,And a lot of things haven't\Nchanged all that much. Dialogue: 0,0:02:26.86,0:02:30.12,Default,,0000,0000,0000,,We sleep roughly seven and a half\Nto eight hours a day, Dialogue: 0,0:02:30.12,0:02:32.07,Default,,0000,0000,0000,,some people say that's declined slightly, Dialogue: 0,0:02:32.07,0:02:33.57,Default,,0000,0000,0000,,but it hasn't changed much. Dialogue: 0,0:02:33.57,0:02:36.92,Default,,0000,0000,0000,,We work eight and a half\Nto nine hours a day. Dialogue: 0,0:02:36.92,0:02:38.64,Default,,0000,0000,0000,,We engage in survival activities -- Dialogue: 0,0:02:38.64,0:02:41.79,Default,,0000,0000,0000,,these are things like eating\Nand bathing and looking after kids -- Dialogue: 0,0:02:41.79,0:02:42.94,Default,,0000,0000,0000,,about three hours a day. Dialogue: 0,0:02:42.94,0:02:44.62,Default,,0000,0000,0000,,That leaves this white space. Dialogue: 0,0:02:44.62,0:02:46.19,Default,,0000,0000,0000,,That's our personal time. Dialogue: 0,0:02:46.19,0:02:48.91,Default,,0000,0000,0000,,That space is incredibly important to us. Dialogue: 0,0:02:49.29,0:02:52.19,Default,,0000,0000,0000,,That's the space where we do things\Nthat make us individuals. Dialogue: 0,0:02:52.19,0:02:53.56,Default,,0000,0000,0000,,That's where hobbies happen, Dialogue: 0,0:02:53.56,0:02:55.32,Default,,0000,0000,0000,,where we have close relationships, Dialogue: 0,0:02:55.32,0:02:57.20,Default,,0000,0000,0000,,where we really think about our lives, Dialogue: 0,0:02:57.20,0:02:58.29,Default,,0000,0000,0000,,where we get creative, Dialogue: 0,0:02:58.29,0:02:59.29,Default,,0000,0000,0000,,where we zoom back Dialogue: 0,0:02:59.29,0:03:02.05,Default,,0000,0000,0000,,and try to work out whether\Nour lives have been meaningful. Dialogue: 0,0:03:02.05,0:03:03.86,Default,,0000,0000,0000,,We get some of that from work as well, Dialogue: 0,0:03:03.86,0:03:05.78,Default,,0000,0000,0000,,but when people look back on their lives Dialogue: 0,0:03:05.78,0:03:07.98,Default,,0000,0000,0000,,and they wonder what\Ntheir lives have been like Dialogue: 0,0:03:07.98,0:03:09.22,Default,,0000,0000,0000,,at the end of their lives, Dialogue: 0,0:03:09.22,0:03:11.07,Default,,0000,0000,0000,,you look at the last things they say -- Dialogue: 0,0:03:11.07,0:03:14.73,Default,,0000,0000,0000,,they are talking about those moments\Nthat happen in that white personal space. Dialogue: 0,0:03:14.73,0:03:15.73,Default,,0000,0000,0000,,So it's sacred; Dialogue: 0,0:03:15.73,0:03:16.91,Default,,0000,0000,0000,,it's important to us. Dialogue: 0,0:03:16.91,0:03:18.67,Default,,0000,0000,0000,,Now what I'm going to do is show you Dialogue: 0,0:03:18.67,0:03:22.06,Default,,0000,0000,0000,,how much of that space\Nis taken up by screens across time. Dialogue: 0,0:03:22.06,0:03:23.38,Default,,0000,0000,0000,,In 2007, Dialogue: 0,0:03:23.38,0:03:24.40,Default,,0000,0000,0000,,this much. Dialogue: 0,0:03:24.40,0:03:27.59,Default,,0000,0000,0000,,That was the year that Apple\Nintroduced the first iPhone. Dialogue: 0,0:03:27.59,0:03:29.52,Default,,0000,0000,0000,,Eight years later, Dialogue: 0,0:03:29.52,0:03:30.97,Default,,0000,0000,0000,,this much. Dialogue: 0,0:03:31.32,0:03:33.35,Default,,0000,0000,0000,,Now, this much. Dialogue: 0,0:03:33.35,0:03:36.79,Default,,0000,0000,0000,,That's how much time we spend\Nof that free time in front of our screens. Dialogue: 0,0:03:36.79,0:03:37.80,Default,,0000,0000,0000,,This yellow area, Dialogue: 0,0:03:37.80,0:03:38.80,Default,,0000,0000,0000,,this thin sliver, Dialogue: 0,0:03:38.80,0:03:40.10,Default,,0000,0000,0000,,is where the magic happens. Dialogue: 0,0:03:40.10,0:03:41.71,Default,,0000,0000,0000,,That's where your humanity lives. Dialogue: 0,0:03:41.71,0:03:44.10,Default,,0000,0000,0000,,And right now it's in a very small box. Dialogue: 0,0:03:44.36,0:03:46.10,Default,,0000,0000,0000,,So what do we do about this? Dialogue: 0,0:03:46.10,0:03:47.48,Default,,0000,0000,0000,,Well, the first question is, Dialogue: 0,0:03:47.48,0:03:49.48,Default,,0000,0000,0000,,what does that red space look like? Dialogue: 0,0:03:49.48,0:03:52.82,Default,,0000,0000,0000,,Of course screens are miraculous\Nin a lot of ways. Dialogue: 0,0:03:52.82,0:03:53.82,Default,,0000,0000,0000,,I live in New York, Dialogue: 0,0:03:53.82,0:03:56.16,Default,,0000,0000,0000,,a lot of my family lives in Australia, Dialogue: 0,0:03:56.16,0:03:57.59,Default,,0000,0000,0000,,and I have a one-year-old son. Dialogue: 0,0:03:57.59,0:04:01.53,Default,,0000,0000,0000,,The way I've been able to introduce\Nthem to him is with screens. Dialogue: 0,0:04:01.53,0:04:04.71,Default,,0000,0000,0000,,I couldn't have done that 15\Nor 20 years ago in quite the same way. Dialogue: 0,0:04:04.71,0:04:06.91,Default,,0000,0000,0000,,So there's a lot of good\Nthat comes from them. Dialogue: 0,0:04:06.91,0:04:09.06,Default,,0000,0000,0000,,One thing you can do is\Nyou can ask yourself, Dialogue: 0,0:04:09.06,0:04:11.00,Default,,0000,0000,0000,,what goes on during that time? Dialogue: 0,0:04:11.00,0:04:13.36,Default,,0000,0000,0000,,How enriching are the apps\Nthat we're using? Dialogue: 0,0:04:13.36,0:04:14.63,Default,,0000,0000,0000,,And some are enriching. Dialogue: 0,0:04:14.63,0:04:17.10,Default,,0000,0000,0000,,If you stop people while\Nthey're using them and say, Dialogue: 0,0:04:17.10,0:04:18.84,Default,,0000,0000,0000,,"Tell us how do you feel right now," Dialogue: 0,0:04:18.84,0:04:21.13,Default,,0000,0000,0000,,they say they feel pretty good\Nabout these apps. Dialogue: 0,0:04:21.13,0:04:24.64,Default,,0000,0000,0000,,Those that focus on relaxation,\Nexercise, weather, reading, Dialogue: 0,0:04:24.64,0:04:26.20,Default,,0000,0000,0000,,education and health. Dialogue: 0,0:04:26.20,0:04:29.08,Default,,0000,0000,0000,,They spend an average of nine\Nminutes a day on each of these. Dialogue: 0,0:04:29.39,0:04:32.25,Default,,0000,0000,0000,,These apps make them much less happy. Dialogue: 0,0:04:32.25,0:04:33.61,Default,,0000,0000,0000,,About half the people, Dialogue: 0,0:04:33.61,0:04:36.02,Default,,0000,0000,0000,,when you interrupt them\Nand say, "How do you feel?" Dialogue: 0,0:04:36.02,0:04:38.06,Default,,0000,0000,0000,,say they don't feel good about using them. Dialogue: 0,0:04:38.06,0:04:39.66,Default,,0000,0000,0000,,What's interesting about these -- Dialogue: 0,0:04:39.66,0:04:42.67,Default,,0000,0000,0000,,dating, social networking, gaming,\Nentertainment, news, Dialogue: 0,0:04:42.67,0:04:44.26,Default,,0000,0000,0000,,web browsing -- Dialogue: 0,0:04:44.26,0:04:46.89,Default,,0000,0000,0000,,people spend 27 minutes a day\Non each of these. Dialogue: 0,0:04:46.89,0:04:50.37,Default,,0000,0000,0000,,We're spending three times longer\Non the apps that don't make us happy. Dialogue: 0,0:04:50.37,0:04:52.36,Default,,0000,0000,0000,,That doesn't seem very wise. Dialogue: 0,0:04:52.97,0:04:56.49,Default,,0000,0000,0000,,One of the reasons we spend so much\Ntime on these apps that make us unhappy Dialogue: 0,0:04:56.49,0:04:58.38,Default,,0000,0000,0000,,is that they rob us of stopping cues. Dialogue: 0,0:04:58.38,0:05:00.74,Default,,0000,0000,0000,,Stopping cues were everywhere\Nin the 20th century. Dialogue: 0,0:05:00.74,0:05:02.63,Default,,0000,0000,0000,,They were baked into everything we did. Dialogue: 0,0:05:02.63,0:05:06.07,Default,,0000,0000,0000,,A stopping cue is basically a signal\Nthat it's time to move on, Dialogue: 0,0:05:06.07,0:05:07.07,Default,,0000,0000,0000,,to do something new, Dialogue: 0,0:05:07.07,0:05:08.61,Default,,0000,0000,0000,,to do something different. Dialogue: 0,0:05:09.60,0:05:10.70,Default,,0000,0000,0000,,Think about newspapers, Dialogue: 0,0:05:10.70,0:05:12.15,Default,,0000,0000,0000,,eventually you get to the end, Dialogue: 0,0:05:12.15,0:05:13.48,Default,,0000,0000,0000,,you fold the newspaper away, Dialogue: 0,0:05:13.48,0:05:14.48,Default,,0000,0000,0000,,you put it aside. Dialogue: 0,0:05:14.48,0:05:15.64,Default,,0000,0000,0000,,The same with magazines, Dialogue: 0,0:05:15.64,0:05:17.50,Default,,0000,0000,0000,,books, you get to the end of a chapter, Dialogue: 0,0:05:17.50,0:05:20.04,Default,,0000,0000,0000,,prompts you to consider whether\Nyou want to continue. Dialogue: 0,0:05:20.56,0:05:22.13,Default,,0000,0000,0000,,You watched a show on TV, Dialogue: 0,0:05:22.13,0:05:23.53,Default,,0000,0000,0000,,eventually the show would end Dialogue: 0,0:05:23.53,0:05:25.96,Default,,0000,0000,0000,,and then you'd have a week\Nuntil the next one came. Dialogue: 0,0:05:25.96,0:05:27.71,Default,,0000,0000,0000,,There were stopping cues everywhere. Dialogue: 0,0:05:27.71,0:05:31.33,Default,,0000,0000,0000,,But the way we consume media today\Nis such that there are no stopping cues. Dialogue: 0,0:05:31.92,0:05:33.55,Default,,0000,0000,0000,,The newsfeed just rolls on, Dialogue: 0,0:05:33.55,0:05:34.95,Default,,0000,0000,0000,,and everything's bottomless: Dialogue: 0,0:05:34.95,0:05:37.44,Default,,0000,0000,0000,,Twitter, Facebook, Instagram, Dialogue: 0,0:05:37.44,0:05:40.60,Default,,0000,0000,0000,,email, text messaging, the news. Dialogue: 0,0:05:40.60,0:05:43.53,Default,,0000,0000,0000,,And when you do check all sorts\Nof other sources, Dialogue: 0,0:05:43.53,0:05:45.87,Default,,0000,0000,0000,,you can just keep going\Non and on and on. Dialogue: 0,0:05:45.87,0:05:50.30,Default,,0000,0000,0000,,So we can get a cue about what to do\Nfrom Western Europe, Dialogue: 0,0:05:50.30,0:05:53.63,Default,,0000,0000,0000,,where they seem to have a number\Nof pretty good ideas in the workplace. Dialogue: 0,0:05:53.63,0:05:54.63,Default,,0000,0000,0000,,Here's one example. Dialogue: 0,0:05:54.63,0:05:56.24,Default,,0000,0000,0000,,This is a Dutch design firm. Dialogue: 0,0:05:56.24,0:05:59.35,Default,,0000,0000,0000,,And what they've done is they've\Nrigged the desks to the ceiling. Dialogue: 0,0:05:59.52,0:06:00.71,Default,,0000,0000,0000,,At 6pm every day, Dialogue: 0,0:06:00.71,0:06:03.47,Default,,0000,0000,0000,,it doesn't matter who you're\Nemailing or what you're doing, Dialogue: 0,0:06:03.47,0:06:04.92,Default,,0000,0000,0000,,the desks rise to the ceiling. Dialogue: 0,0:06:04.92,0:06:06.08,Default,,0000,0000,0000,,(Laughter) Dialogue: 0,0:06:06.08,0:06:07.33,Default,,0000,0000,0000,,(Applause) Dialogue: 0,0:06:07.66,0:06:11.42,Default,,0000,0000,0000,,Four days a week the space\Nturns into a yoga studio. Dialogue: 0,0:06:11.63,0:06:12.63,Default,,0000,0000,0000,,One day a week, Dialogue: 0,0:06:12.63,0:06:13.63,Default,,0000,0000,0000,,into a dance club. Dialogue: 0,0:06:13.63,0:06:16.18,Default,,0000,0000,0000,,It's really up to you which ones\Nyou stick around for. Dialogue: 0,0:06:16.18,0:06:17.81,Default,,0000,0000,0000,,But this is a great stopping rule, Dialogue: 0,0:06:17.81,0:06:19.68,Default,,0000,0000,0000,,because it means at the end of the day, Dialogue: 0,0:06:19.68,0:06:20.68,Default,,0000,0000,0000,,everything stops. Dialogue: 0,0:06:20.68,0:06:21.79,Default,,0000,0000,0000,,There's no way to work. Dialogue: 0,0:06:21.79,0:06:22.78,Default,,0000,0000,0000,,At Daimler, Dialogue: 0,0:06:22.78,0:06:23.90,Default,,0000,0000,0000,,the German car company, Dialogue: 0,0:06:23.90,0:06:25.57,Default,,0000,0000,0000,,they've got another great strategy. Dialogue: 0,0:06:25.57,0:06:26.72,Default,,0000,0000,0000,,When you go on vacation, Dialogue: 0,0:06:26.72,0:06:28.86,Default,,0000,0000,0000,,instead of saying, "This\Nperson's on vacation, Dialogue: 0,0:06:28.86,0:06:30.63,Default,,0000,0000,0000,,they'll get back to you eventually," Dialogue: 0,0:06:30.63,0:06:33.88,Default,,0000,0000,0000,,they say, "This person's on vacation,\Nso we've deleted your email." Dialogue: 0,0:06:33.88,0:06:36.80,Default,,0000,0000,0000,,"This person will never see\Nthe email you just sent." Dialogue: 0,0:06:36.80,0:06:37.80,Default,,0000,0000,0000,,(Laughter) Dialogue: 0,0:06:37.80,0:06:40.31,Default,,0000,0000,0000,,"You can email back in a couple of weeks, Dialogue: 0,0:06:40.31,0:06:42.05,Default,,0000,0000,0000,,or you can email someone else." Dialogue: 0,0:06:42.05,0:06:43.10,Default,,0000,0000,0000,,(Laughter) Dialogue: 0,0:06:43.10,0:06:45.10,Default,,0000,0000,0000,,(Applause) Dialogue: 0,0:06:48.95,0:06:50.54,Default,,0000,0000,0000,,You can imagine what that's like. Dialogue: 0,0:06:50.54,0:06:52.96,Default,,0000,0000,0000,,You go on vacation and you're\Nactually on vacation. Dialogue: 0,0:06:52.96,0:06:54.88,Default,,0000,0000,0000,,The people who work\Nat this company feel Dialogue: 0,0:06:54.88,0:06:57.11,Default,,0000,0000,0000,,that they actually get a break from work. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But of course that doesn't tell us much Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about what we should do at home\Nin our own lives, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and so I want to make some suggestions. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's easy to say between say,\Nfive and six pm Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm going to not use my phone. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The problem is five and six pm\Nlooks different on different days. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I think a far better strategy is to say, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I do certain things every day, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,there are certain occasions\Nthat happen every day, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like eating dinner. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Sometimes I'll be alone, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sometimes with other people, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sometimes in a restaurant, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sometimes at home, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but the rule that I've adopted is\NI will never use my phone at the table. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's far away. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,As a far a way as possible. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because we're really bad\Nat resisting temptation, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but when you have a stopping cue Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that every time dinner begins, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,my phone goes far away, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you avoid temptation all together. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,At first it hurts. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I had massive FOMO. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I struggled. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But what happens is you get used to it. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You overcome the withdrawl the same\Nway you would from a drug, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and what happens is life\Nbecomes more colorful, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,richer, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,more interesting -- Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you have better conversations. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You really connect with the people\Nwho are there with you. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I think it's a fantastic strategy, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and we know it works, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because when people do this, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and I've tracked a whole lot of people\Nwho have tried this, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it expands. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They feels so good about it Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that they start doing it for the first\Nhour of the day in the morning. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They start putting their phones\Non airplane mode on the weekend. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That way your phone remains a camera, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but it's no longer a phone. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's a really poweful idea, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and we know people feel much better\Nabout their lives when they do this. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So what's the take-home here? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Screens are miraculous. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I've already said that, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and I feel that it's true. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But the way we use them is a lot like\Ndriving down a really fast, long road, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and you're in a car where the accelerator\Nis mashed to the floor, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it's kind of hard\Nto reach the brake pedal. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You've got a choice. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You can either glide by, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,past the beautiful ocean scenes\Nand take snaps out the window -- Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and that's the easy thing to do -- Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or you can go out of your way\Nto move the car to the side of the road Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to push that brake pedal, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to get out, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,take off your shoes and socks, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,take a couple of steps onto the sand, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,feel what the sand feels like\Nunder your feet, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,walk to the ocean Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and let the ocean lap at your ankles. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Your life will be richer\Nand more meaningful Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because you breathe in that experience, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and because you've\Nleft your phone in the car. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Thank you. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Applause)