[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.93,0:00:03.92,Default,,0000,0000,0000,,So, a few years ago I heard\Nan interesting rumor.
Dialogue: 0,0:00:04.39,0:00:06.78,Default,,0000,0000,0000,,Apparently, the head\Nof a large pet food company
Dialogue: 0,0:00:06.80,0:00:09.06,Default,,0000,0000,0000,,would go into the annual\Nshareholder's meeting
Dialogue: 0,0:00:09.08,0:00:10.54,Default,,0000,0000,0000,,with can of dog food.
Dialogue: 0,0:00:10.56,0:00:12.67,Default,,0000,0000,0000,,And he would eat the can of dog food.
Dialogue: 0,0:00:12.69,0:00:16.24,Default,,0000,0000,0000,,And this was his way of convincing them\Nthat if it was good enough for him,
Dialogue: 0,0:00:16.27,0:00:17.94,Default,,0000,0000,0000,,it was good enough for their pets.
Dialogue: 0,0:00:17.97,0:00:20.40,Default,,0000,0000,0000,,This strategy is now known\Nas "dogfooding,"
Dialogue: 0,0:00:20.43,0:00:22.75,Default,,0000,0000,0000,,and it's a common strategy\Nin the business world.
Dialogue: 0,0:00:22.77,0:00:25.26,Default,,0000,0000,0000,,It doesn't mean everyone\Ngoes in and eats dog food,
Dialogue: 0,0:00:25.28,0:00:27.50,Default,,0000,0000,0000,,but businesspeople\Nwill use their own products
Dialogue: 0,0:00:27.52,0:00:29.06,Default,,0000,0000,0000,,to demonstrate that they feel --
Dialogue: 0,0:00:29.08,0:00:30.79,Default,,0000,0000,0000,,that they're confident in them.
Dialogue: 0,0:00:30.81,0:00:32.74,Default,,0000,0000,0000,,Now, this is a widespread practice,
Dialogue: 0,0:00:32.76,0:00:35.86,Default,,0000,0000,0000,,but I think what's really interesting\Nis when you find exceptions
Dialogue: 0,0:00:35.88,0:00:37.03,Default,,0000,0000,0000,,to this rule,
Dialogue: 0,0:00:37.06,0:00:39.76,Default,,0000,0000,0000,,when you find cases of businesses\Nor people in businesses
Dialogue: 0,0:00:39.79,0:00:41.38,Default,,0000,0000,0000,,who don't use their own products.
Dialogue: 0,0:00:41.41,0:00:44.53,Default,,0000,0000,0000,,Turns out there's one industry\Nwhere this happens in a common way,
Dialogue: 0,0:00:44.55,0:00:45.71,Default,,0000,0000,0000,,in a pretty regular way,
Dialogue: 0,0:00:45.74,0:00:48.17,Default,,0000,0000,0000,,and that is the screen-based\Ntech industry.
Dialogue: 0,0:00:48.19,0:00:52.59,Default,,0000,0000,0000,,So, in 2010, Steve Jobs,\Nwhen he was releasing the iPad,
Dialogue: 0,0:00:52.61,0:00:56.35,Default,,0000,0000,0000,,described the iPad as a device\Nthat was "extraordinary."
Dialogue: 0,0:00:56.38,0:00:58.92,Default,,0000,0000,0000,,"The best browsing experience\Nyou've ever had;
Dialogue: 0,0:00:58.94,0:01:01.67,Default,,0000,0000,0000,,way better than a laptop,\Nway better than a smartphone.
Dialogue: 0,0:01:01.70,0:01:03.22,Default,,0000,0000,0000,,It's an incredible experience."
Dialogue: 0,0:01:03.25,0:01:06.03,Default,,0000,0000,0000,,A couple of months later,\Nhe was approached by a journalist
Dialogue: 0,0:01:06.06,0:01:07.21,Default,,0000,0000,0000,,from the New York Times,
Dialogue: 0,0:01:07.24,0:01:08.74,Default,,0000,0000,0000,,and they had a long phone call.
Dialogue: 0,0:01:08.76,0:01:09.93,Default,,0000,0000,0000,,At the end of the call,
Dialogue: 0,0:01:09.96,0:01:13.34,Default,,0000,0000,0000,,the journalist threw in a question\Nthat seemed like a sort of softball.
Dialogue: 0,0:01:13.37,0:01:15.94,Default,,0000,0000,0000,,He said to him, "Your kids\Nmust love the iPad."
Dialogue: 0,0:01:16.80,0:01:18.43,Default,,0000,0000,0000,,There's an obvious answer to this,
Dialogue: 0,0:01:18.46,0:01:21.08,Default,,0000,0000,0000,,but what Jobs said\Nreally staggered the journalist.
Dialogue: 0,0:01:21.10,0:01:22.29,Default,,0000,0000,0000,,He was very surprised,
Dialogue: 0,0:01:22.31,0:01:24.89,Default,,0000,0000,0000,,because he said, "They haven't used it.
Dialogue: 0,0:01:24.91,0:01:27.84,Default,,0000,0000,0000,,We limit how much technology\Nour kids use at home."
Dialogue: 0,0:01:27.86,0:01:31.72,Default,,0000,0000,0000,,This is a very common thing\Nin the tech world.
Dialogue: 0,0:01:31.75,0:01:34.18,Default,,0000,0000,0000,,In fact, there's a school\Nquite near Silicon Valley
Dialogue: 0,0:01:34.20,0:01:36.48,Default,,0000,0000,0000,,called the Waldorf School\Nof the Peninsula,
Dialogue: 0,0:01:36.50,0:01:39.67,Default,,0000,0000,0000,,and they don't introduce screens\Nuntil the eighth grade.
Dialogue: 0,0:01:39.69,0:01:41.73,Default,,0000,0000,0000,,What's really interesting about the school
Dialogue: 0,0:01:41.76,0:01:43.80,Default,,0000,0000,0000,,is that 75 percent\Nof the kids who go there
Dialogue: 0,0:01:43.83,0:01:46.90,Default,,0000,0000,0000,,have parents who are high-level\NSilicon Valley tech execs.
Dialogue: 0,0:01:47.34,0:01:50.86,Default,,0000,0000,0000,,So when I heard about this, I thought\Nit was interesting and surprising,
Dialogue: 0,0:01:50.88,0:01:53.91,Default,,0000,0000,0000,,and it pushed me to consider\Nwhat screens were doing to me
Dialogue: 0,0:01:53.94,0:01:55.89,Default,,0000,0000,0000,,and to my family and the people I loved,
Dialogue: 0,0:01:55.92,0:01:57.18,Default,,0000,0000,0000,,and to people at large.
Dialogue: 0,0:01:57.20,0:01:59.13,Default,,0000,0000,0000,,So for the last five years,
Dialogue: 0,0:01:59.15,0:02:01.18,Default,,0000,0000,0000,,as a professor of business and psychology,
Dialogue: 0,0:02:01.21,0:02:03.91,Default,,0000,0000,0000,,I've been studying the effect\Nof screens on our lives.
Dialogue: 0,0:02:04.89,0:02:08.97,Default,,0000,0000,0000,,And I want to start by just focusing\Non how much time they take from us,
Dialogue: 0,0:02:08.100,0:02:11.50,Default,,0000,0000,0000,,and then we can talk about\Nwhat that time looks like.
Dialogue: 0,0:02:11.52,0:02:14.19,Default,,0000,0000,0000,,What I'm showing you here\Nis the average 24-hour workday
Dialogue: 0,0:02:14.22,0:02:16.55,Default,,0000,0000,0000,,at three different points in history:
Dialogue: 0,0:02:16.58,0:02:18.58,Default,,0000,0000,0000,,2007 -- 10 years ago --
Dialogue: 0,0:02:18.60,0:02:20.06,Default,,0000,0000,0000,,2015
Dialogue: 0,0:02:20.09,0:02:23.10,Default,,0000,0000,0000,,and then data that I collected,\Nactually, only last week.
Dialogue: 0,0:02:23.13,0:02:24.88,Default,,0000,0000,0000,,And a lot of things haven't changed
Dialogue: 0,0:02:24.90,0:02:26.05,Default,,0000,0000,0000,,all that much.
Dialogue: 0,0:02:27.32,0:02:30.10,Default,,0000,0000,0000,,We sleep roughly seven-and-a-half\Nto eight hours a day;
Dialogue: 0,0:02:30.12,0:02:33.44,Default,,0000,0000,0000,,some people say that's declined slightly,\Nbut it hasn't changed much.
Dialogue: 0,0:02:33.46,0:02:36.71,Default,,0000,0000,0000,,We work eight-and-a-half\Nto nine hours a day.
Dialogue: 0,0:02:36.74,0:02:38.47,Default,,0000,0000,0000,,We engage in survival activities --
Dialogue: 0,0:02:38.49,0:02:41.62,Default,,0000,0000,0000,,these are things like eating\Nand bathing and looking after kids --
Dialogue: 0,0:02:41.64,0:02:42.80,Default,,0000,0000,0000,,about three hours a day.
Dialogue: 0,0:02:42.82,0:02:44.35,Default,,0000,0000,0000,,That leaves this white space.
Dialogue: 0,0:02:44.38,0:02:46.04,Default,,0000,0000,0000,,That's our personal time.
Dialogue: 0,0:02:46.07,0:02:48.86,Default,,0000,0000,0000,,That space is incredibly important to us.
Dialogue: 0,0:02:49.29,0:02:52.17,Default,,0000,0000,0000,,That's the space where we do things\Nthat make us individuals.
Dialogue: 0,0:02:52.19,0:02:55.29,Default,,0000,0000,0000,,That's where hobbies happen,\Nwhere we have close relationships,
Dialogue: 0,0:02:55.32,0:02:58.20,Default,,0000,0000,0000,,where we really think about our lives,\Nwhere we get creative,
Dialogue: 0,0:02:58.22,0:03:00.04,Default,,0000,0000,0000,,where we zoom back and try to work out
Dialogue: 0,0:03:00.06,0:03:01.92,Default,,0000,0000,0000,,whether our lives have been meaningful.
Dialogue: 0,0:03:01.94,0:03:03.77,Default,,0000,0000,0000,,We get some of that from work as well,
Dialogue: 0,0:03:03.80,0:03:05.71,Default,,0000,0000,0000,,but when people look back on their lives
Dialogue: 0,0:03:05.74,0:03:07.74,Default,,0000,0000,0000,,and wonder what their lives have been like
Dialogue: 0,0:03:07.76,0:03:09.01,Default,,0000,0000,0000,,at the end of their lives,
Dialogue: 0,0:03:09.03,0:03:10.92,Default,,0000,0000,0000,,you look at the last things they say --
Dialogue: 0,0:03:10.94,0:03:14.64,Default,,0000,0000,0000,,they are talking about those moments\Nthat happen in that white personal space.
Dialogue: 0,0:03:14.67,0:03:16.67,Default,,0000,0000,0000,,So it's sacred; it's important to us.
Dialogue: 0,0:03:16.69,0:03:18.54,Default,,0000,0000,0000,,Now, what I'm going to do is show you
Dialogue: 0,0:03:18.57,0:03:21.82,Default,,0000,0000,0000,,how much of that space\Nis taken up by screens across time.
Dialogue: 0,0:03:21.84,0:03:23.17,Default,,0000,0000,0000,,In 2007,
Dialogue: 0,0:03:23.19,0:03:24.34,Default,,0000,0000,0000,,this much.
Dialogue: 0,0:03:24.37,0:03:27.35,Default,,0000,0000,0000,,That was the year that Apple\Nintroduced the first iPhone.
Dialogue: 0,0:03:27.37,0:03:28.57,Default,,0000,0000,0000,,Eight years later,
Dialogue: 0,0:03:29.24,0:03:30.46,Default,,0000,0000,0000,,this much.
Dialogue: 0,0:03:31.32,0:03:33.11,Default,,0000,0000,0000,,Now, this much.
Dialogue: 0,0:03:33.13,0:03:36.57,Default,,0000,0000,0000,,That's how much time we spend\Nof that free time in front of our screens.
Dialogue: 0,0:03:36.59,0:03:39.90,Default,,0000,0000,0000,,This yellow area, this thin sliver,\Nis where the magic happens.
Dialogue: 0,0:03:39.92,0:03:41.50,Default,,0000,0000,0000,,That's where your humanity lives.
Dialogue: 0,0:03:41.53,0:03:43.56,Default,,0000,0000,0000,,And right now, it's in a very small box.
Dialogue: 0,0:03:44.24,0:03:45.87,Default,,0000,0000,0000,,So what do we do about this?
Dialogue: 0,0:03:45.89,0:03:47.25,Default,,0000,0000,0000,,Well, the first question is:
Dialogue: 0,0:03:47.27,0:03:49.13,Default,,0000,0000,0000,,What does that red space look like?
Dialogue: 0,0:03:49.16,0:03:51.26,Default,,0000,0000,0000,,Now, of course, screens are miraculous
Dialogue: 0,0:03:51.28,0:03:52.71,Default,,0000,0000,0000,,in a lot of ways.
Dialogue: 0,0:03:52.74,0:03:53.99,Default,,0000,0000,0000,,I live in New York,
Dialogue: 0,0:03:54.02,0:03:56.02,Default,,0000,0000,0000,,a lot of my family lives in Australia,
Dialogue: 0,0:03:56.04,0:03:57.47,Default,,0000,0000,0000,,and I have a one-year-old son.
Dialogue: 0,0:03:57.49,0:04:01.39,Default,,0000,0000,0000,,The way I've been able to introduce\Nthem to him is with screens.
Dialogue: 0,0:04:01.42,0:04:03.51,Default,,0000,0000,0000,,I couldn't have done that\N15 or 20 years ago
Dialogue: 0,0:04:03.53,0:04:04.69,Default,,0000,0000,0000,,in quite the same way.
Dialogue: 0,0:04:04.71,0:04:06.87,Default,,0000,0000,0000,,So there's a lot of good\Nthat comes from them.
Dialogue: 0,0:04:06.89,0:04:08.74,Default,,0000,0000,0000,,One thing you can do is ask yourself:
Dialogue: 0,0:04:08.76,0:04:10.85,Default,,0000,0000,0000,,What goes on during that time?
Dialogue: 0,0:04:10.87,0:04:13.31,Default,,0000,0000,0000,,How enriching are the apps\Nthat we're using?
Dialogue: 0,0:04:13.33,0:04:14.61,Default,,0000,0000,0000,,And some are enriching.
Dialogue: 0,0:04:14.63,0:04:17.07,Default,,0000,0000,0000,,If you stop people while\Nthey're using them and say,
Dialogue: 0,0:04:17.10,0:04:18.68,Default,,0000,0000,0000,,"Tell us how you feel right now,"
Dialogue: 0,0:04:18.71,0:04:21.10,Default,,0000,0000,0000,,they say they feel pretty good\Nabout these apps --
Dialogue: 0,0:04:21.13,0:04:24.49,Default,,0000,0000,0000,,those that focus on relaxation,\Nexercise, weather, reading,
Dialogue: 0,0:04:24.51,0:04:26.06,Default,,0000,0000,0000,,education and health.
Dialogue: 0,0:04:26.08,0:04:29.21,Default,,0000,0000,0000,,They spend an average of nine\Nminutes a day on each of these.
Dialogue: 0,0:04:29.24,0:04:31.57,Default,,0000,0000,0000,,These apps make them much less happy.
Dialogue: 0,0:04:32.10,0:04:35.70,Default,,0000,0000,0000,,About half the people, when you interrupt\Nthem and say, "How do you feel?"
Dialogue: 0,0:04:35.73,0:04:37.84,Default,,0000,0000,0000,,say they don't feel good about using them.
Dialogue: 0,0:04:37.86,0:04:39.49,Default,,0000,0000,0000,,What's interesting about these --
Dialogue: 0,0:04:39.51,0:04:41.22,Default,,0000,0000,0000,,dating, social networking, gaming,
Dialogue: 0,0:04:41.25,0:04:43.97,Default,,0000,0000,0000,,entertainment, news, web browsing --
Dialogue: 0,0:04:43.100,0:04:46.60,Default,,0000,0000,0000,,people spend 27 minutes a day\Non each of these.
Dialogue: 0,0:04:46.63,0:04:50.18,Default,,0000,0000,0000,,We're spending three times longer\Non the apps that don't make us happy.
Dialogue: 0,0:04:50.20,0:04:51.87,Default,,0000,0000,0000,,That doesn't seem very wise.
Dialogue: 0,0:04:52.89,0:04:55.42,Default,,0000,0000,0000,,One of the reasons we spend\Nso much time on these apps
Dialogue: 0,0:04:55.45,0:04:56.60,Default,,0000,0000,0000,,that make us unhappy
Dialogue: 0,0:04:56.62,0:04:58.16,Default,,0000,0000,0000,,is they rob us of stopping cues.
Dialogue: 0,0:04:58.18,0:05:00.56,Default,,0000,0000,0000,,Stopping cues were everywhere\Nin the 20th century.
Dialogue: 0,0:05:00.58,0:05:02.45,Default,,0000,0000,0000,,They were baked into everything we did.
Dialogue: 0,0:05:02.47,0:05:05.89,Default,,0000,0000,0000,,A stopping cue is basically a signal\Nthat it's time to move on,
Dialogue: 0,0:05:05.91,0:05:08.61,Default,,0000,0000,0000,,to do something new,\Nto do something different.
Dialogue: 0,0:05:08.63,0:05:11.83,Default,,0000,0000,0000,,And -- think about newspapers;\Neventually you get to the end,
Dialogue: 0,0:05:11.85,0:05:14.15,Default,,0000,0000,0000,,you fold the newspaper away,\Nyou put it aside.
Dialogue: 0,0:05:14.17,0:05:17.33,Default,,0000,0000,0000,,The same with magazines, books --\Nyou get to the end of a chapter,
Dialogue: 0,0:05:17.36,0:05:20.13,Default,,0000,0000,0000,,prompts you to consider\Nwhether you want to continue.
Dialogue: 0,0:05:20.50,0:05:23.20,Default,,0000,0000,0000,,You watched a show on TV,\Neventually the show would end,
Dialogue: 0,0:05:23.23,0:05:25.63,Default,,0000,0000,0000,,and then you'd have a week\Nuntil the next one came.
Dialogue: 0,0:05:25.66,0:05:27.41,Default,,0000,0000,0000,,There were stopping cues everywhere.
Dialogue: 0,0:05:27.43,0:05:31.18,Default,,0000,0000,0000,,But the way we consume media today\Nis such that there are no stopping cues.
Dialogue: 0,0:05:31.92,0:05:33.50,Default,,0000,0000,0000,,The news feed just rolls on,
Dialogue: 0,0:05:33.52,0:05:37.20,Default,,0000,0000,0000,,and everything's bottomless:\NTwitter, Facebook, Instagram,
Dialogue: 0,0:05:37.22,0:05:40.36,Default,,0000,0000,0000,,email, text messaging, the news.
Dialogue: 0,0:05:40.38,0:05:43.36,Default,,0000,0000,0000,,And when you do check\Nall sorts of other sources,
Dialogue: 0,0:05:43.38,0:05:45.72,Default,,0000,0000,0000,,you can just keep going on and on and on.
Dialogue: 0,0:05:45.74,0:05:50.15,Default,,0000,0000,0000,,So, we can get a cue about what to do\Nfrom Western Europe,
Dialogue: 0,0:05:50.18,0:05:53.58,Default,,0000,0000,0000,,where they seem to have a number\Nof pretty good ideas in the workplace.
Dialogue: 0,0:05:53.60,0:05:56.01,Default,,0000,0000,0000,,Here's one example.\NThis is a Dutch design firm.
Dialogue: 0,0:05:56.04,0:05:59.42,Default,,0000,0000,0000,,And what they've done\Nis rigged the desks to the ceiling.
Dialogue: 0,0:05:59.44,0:06:00.60,Default,,0000,0000,0000,,And at 6pm every day,
Dialogue: 0,0:06:00.62,0:06:03.43,Default,,0000,0000,0000,,it doesn't matter who you're emailing\Nor what you're doing,
Dialogue: 0,0:06:03.45,0:06:04.93,Default,,0000,0000,0000,,the desks rise to the ceiling.
Dialogue: 0,0:06:04.95,0:06:06.06,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:06.08,0:06:07.34,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:06:07.36,0:06:11.60,Default,,0000,0000,0000,,Four days a week, the space\Nturns into a yoga studio,
Dialogue: 0,0:06:11.63,0:06:13.26,Default,,0000,0000,0000,,one day a week, into a dance club.
Dialogue: 0,0:06:13.28,0:06:15.81,Default,,0000,0000,0000,,It's really up to you which ones\Nyou stick around for.
Dialogue: 0,0:06:15.83,0:06:17.52,Default,,0000,0000,0000,,But this is a great stopping rule,
Dialogue: 0,0:06:17.54,0:06:19.43,Default,,0000,0000,0000,,because it means at the end of the day,
Dialogue: 0,0:06:19.46,0:06:21.49,Default,,0000,0000,0000,,everything stops, there's no way to work.
Dialogue: 0,0:06:21.52,0:06:24.96,Default,,0000,0000,0000,,At Daimler, the German car company,\Nthey've got another great strategy.
Dialogue: 0,0:06:24.98,0:06:26.52,Default,,0000,0000,0000,,When you go on vacation,
Dialogue: 0,0:06:26.54,0:06:28.74,Default,,0000,0000,0000,,instead of saying,\N"This person's on vacation,
Dialogue: 0,0:06:28.77,0:06:30.49,Default,,0000,0000,0000,,they'll get back to you eventually,"
Dialogue: 0,0:06:30.51,0:06:33.74,Default,,0000,0000,0000,,they say, "This person's on vacation,\Nso we've deleted your email.
Dialogue: 0,0:06:33.76,0:06:36.41,Default,,0000,0000,0000,,This person will never see\Nthe email you just sent."
Dialogue: 0,0:06:36.43,0:06:37.45,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:37.47,0:06:40.11,Default,,0000,0000,0000,,"You can email back in a couple of weeks,
Dialogue: 0,0:06:40.14,0:06:41.62,Default,,0000,0000,0000,,or you can email someone else."
Dialogue: 0,0:06:41.64,0:06:42.67,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:42.70,0:06:43.87,Default,,0000,0000,0000,,And so --
Dialogue: 0,0:06:43.89,0:06:47.54,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:06:48.88,0:06:50.52,Default,,0000,0000,0000,,You can imagine what that's like.
Dialogue: 0,0:06:50.54,0:06:53.00,Default,,0000,0000,0000,,You go on vacation,\Nand you're actually on vacation.
Dialogue: 0,0:06:53.03,0:06:54.100,Default,,0000,0000,0000,,The people who work at this company feel
Dialogue: 0,0:06:55.02,0:06:57.38,Default,,0000,0000,0000,,that they actually get a break from work.
Dialogue: 0,0:06:57.40,0:06:59.32,Default,,0000,0000,0000,,But of course, that doesn't tell us much
Dialogue: 0,0:06:59.35,0:07:01.64,Default,,0000,0000,0000,,about what we should do\Nat home in our own lives,
Dialogue: 0,0:07:01.67,0:07:03.35,Default,,0000,0000,0000,,so I want to make some suggestions.
Dialogue: 0,0:07:03.38,0:07:07.87,Default,,0000,0000,0000,,It's easy to say, between 5 and 6pm,\NI'm going to not use my phone.
Dialogue: 0,0:07:07.89,0:07:11.32,Default,,0000,0000,0000,,The problem is, 5 and 6pm\Nlooks different on different days.
Dialogue: 0,0:07:11.35,0:07:13.53,Default,,0000,0000,0000,,I think a far better strategy is to say,
Dialogue: 0,0:07:13.56,0:07:15.03,Default,,0000,0000,0000,,I do certain things every day,
Dialogue: 0,0:07:15.05,0:07:17.40,Default,,0000,0000,0000,,there are certain occasions\Nthat happen every day,
Dialogue: 0,0:07:17.43,0:07:18.69,Default,,0000,0000,0000,,like eating dinner.
Dialogue: 0,0:07:18.71,0:07:20.03,Default,,0000,0000,0000,,Sometimes I'll be alone,
Dialogue: 0,0:07:20.05,0:07:21.56,Default,,0000,0000,0000,,sometimes with other people,
Dialogue: 0,0:07:21.58,0:07:22.86,Default,,0000,0000,0000,,sometimes in a restaurant,
Dialogue: 0,0:07:22.89,0:07:24.08,Default,,0000,0000,0000,,sometimes at home,
Dialogue: 0,0:07:24.10,0:07:27.74,Default,,0000,0000,0000,,but the rule that I've adopted is:\NI will never use my phone at the table.
Dialogue: 0,0:07:28.12,0:07:29.56,Default,,0000,0000,0000,,It's far away,
Dialogue: 0,0:07:29.58,0:07:31.04,Default,,0000,0000,0000,,as far away as possible.
Dialogue: 0,0:07:31.07,0:07:33.38,Default,,0000,0000,0000,,Because we're really bad\Nat resisting temptation.
Dialogue: 0,0:07:33.40,0:07:36.47,Default,,0000,0000,0000,,But when you have a stopping cue\Nthat, every time dinner begins,
Dialogue: 0,0:07:36.49,0:07:37.65,Default,,0000,0000,0000,,my phone goes far away,
Dialogue: 0,0:07:37.67,0:07:39.34,Default,,0000,0000,0000,,you avoid temptation all together.
Dialogue: 0,0:07:39.37,0:07:41.08,Default,,0000,0000,0000,,At first, it hurts.
Dialogue: 0,0:07:41.11,0:07:42.73,Default,,0000,0000,0000,,I had massive FOMO.
Dialogue: 0,0:07:42.75,0:07:43.82,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:43.84,0:07:45.01,Default,,0000,0000,0000,,I struggled.
Dialogue: 0,0:07:45.37,0:07:47.30,Default,,0000,0000,0000,,But what happens is, you get used to it.
Dialogue: 0,0:07:47.32,0:07:50.42,Default,,0000,0000,0000,,You overcome the withdrawal\Nthe same way you would from a drug,
Dialogue: 0,0:07:50.44,0:07:53.23,Default,,0000,0000,0000,,and what happens is, life becomes\Nmore colorful, richer,
Dialogue: 0,0:07:53.25,0:07:54.41,Default,,0000,0000,0000,,more interesting --
Dialogue: 0,0:07:54.43,0:07:56.08,Default,,0000,0000,0000,,you have better conversations.
Dialogue: 0,0:07:56.11,0:07:59.13,Default,,0000,0000,0000,,You really connect with the people\Nwho are there with you.
Dialogue: 0,0:07:59.16,0:08:00.80,Default,,0000,0000,0000,,I think it's a fantastic strategy,
Dialogue: 0,0:08:00.82,0:08:03.31,Default,,0000,0000,0000,,and we know it works,\Nbecause when people do this --
Dialogue: 0,0:08:03.34,0:08:05.93,Default,,0000,0000,0000,,and I've tracked a lot of people\Nwho have tried this --
Dialogue: 0,0:08:05.95,0:08:07.12,Default,,0000,0000,0000,,it expands.
Dialogue: 0,0:08:07.14,0:08:08.46,Default,,0000,0000,0000,,They feel so good about it,
Dialogue: 0,0:08:08.48,0:08:11.58,Default,,0000,0000,0000,,they start doing it for the first\Nhour of the day in the morning.
Dialogue: 0,0:08:11.60,0:08:14.72,Default,,0000,0000,0000,,They start putting their phones\Non airplane mode on the weekend.
Dialogue: 0,0:08:14.75,0:08:18.49,Default,,0000,0000,0000,,That way, your phone remains a camera,\Nbut it's no longer a phone.
Dialogue: 0,0:08:18.51,0:08:19.84,Default,,0000,0000,0000,,It's a really powerful idea,
Dialogue: 0,0:08:19.87,0:08:23.50,Default,,0000,0000,0000,,and we know people feel much better\Nabout their lives when they do this.
Dialogue: 0,0:08:23.97,0:08:25.56,Default,,0000,0000,0000,,So what's the take home here?
Dialogue: 0,0:08:25.59,0:08:27.82,Default,,0000,0000,0000,,Screens are miraculous;\NI've already said that,
Dialogue: 0,0:08:27.85,0:08:29.20,Default,,0000,0000,0000,,and I feel that it's true.
Dialogue: 0,0:08:29.22,0:08:33.84,Default,,0000,0000,0000,,But the way we use them is a lot like\Ndriving down a really fast, long road,
Dialogue: 0,0:08:33.87,0:08:37.03,Default,,0000,0000,0000,,and you're in a car where the accelerator\Nis mashed to the floor,
Dialogue: 0,0:08:37.06,0:08:39.10,Default,,0000,0000,0000,,it's kind of hard\Nto reach the brake pedal.
Dialogue: 0,0:08:39.13,0:08:40.62,Default,,0000,0000,0000,,You've got a choice.
Dialogue: 0,0:08:41.51,0:08:45.67,Default,,0000,0000,0000,,You can either glide by, past,\Nsay, the beautiful ocean scenes
Dialogue: 0,0:08:45.70,0:08:48.79,Default,,0000,0000,0000,,and take snaps out the window --\Nthat's the easy thing to do --
Dialogue: 0,0:08:48.82,0:08:52.36,Default,,0000,0000,0000,,or you can go out of your way\Nto move the car to the side of the road,
Dialogue: 0,0:08:52.38,0:08:53.85,Default,,0000,0000,0000,,to push that brake pedal,
Dialogue: 0,0:08:53.88,0:08:55.03,Default,,0000,0000,0000,,to get out,
Dialogue: 0,0:08:55.05,0:08:56.94,Default,,0000,0000,0000,,take off your shoes and socks,
Dialogue: 0,0:08:56.96,0:08:59.22,Default,,0000,0000,0000,,take a couple of steps onto the sand,
Dialogue: 0,0:08:59.25,0:09:01.49,Default,,0000,0000,0000,,feel what the sand feels like\Nunder your feet,
Dialogue: 0,0:09:01.51,0:09:02.66,Default,,0000,0000,0000,,walk to the ocean,
Dialogue: 0,0:09:02.69,0:09:04.80,Default,,0000,0000,0000,,and let the ocean lap at your ankles.
Dialogue: 0,0:09:05.21,0:09:08.02,Default,,0000,0000,0000,,Your life will be richer\Nand more meaningful
Dialogue: 0,0:09:08.05,0:09:10.26,Default,,0000,0000,0000,,because you breathe in that experience,
Dialogue: 0,0:09:10.29,0:09:12.68,Default,,0000,0000,0000,,and because you've left\Nyour phone in the car.
Dialogue: 0,0:09:12.71,0:09:13.88,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:09:13.90,0:09:16.20,Default,,0000,0000,0000,,(Applause)