[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So a few years ago I heard\Nand interesting rumor.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Apparently, the head\Nof a large pet food company
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,would into the annual shareholder's\Nmeeting with can of dog food,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and he would eat the can of dog food,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and this was his way of convincing them\Nthat if it was good enough for him,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it was good enough for their pets.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This strategy is now known as dogfooding,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and it's a common strategy\Nin the business world.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It doesn't mean everyone\Ngoes in and eats dog food,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but business people\Nwill use their own products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to demonstrate that they feel --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that they're confident in them.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is a widespread practice,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but I think what's really interesting\Nis when you find exceptions to this rule.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When you find cases of businesses\Nor people in businesses
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,who don't use their own products.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Turns out there's one industry where\Nthis happens in a common way --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in a pretty regular way --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and that is the screen-based\Ntech industry.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, in 2010,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Steve Jobs,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,when he was releasing the iPad,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,described the iPad as a device\Nthat was "extraordinary."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"The best browsing experience\Nyou've ever had;
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,way better than a laptop,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,way better than a smartphone ...
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's an incredible experience."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,A couple of months later,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,he was approached by a journalist\Nfrom The New York Times,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and they had a long phone call.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And at the end of the call,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the journalist threw in a question\Nthat seemed like a sort of softball.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,He said to him, "Your kids\Nmust love the iPad."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And there's an obvious answer to this,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but what Jobs said really\Nstaggered the journalist.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,He was very surpsrised,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because he said, "They haven't used it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We limit how much technology\Nour kids use at home."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is a very common thing\Nin the tech world.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,In fact there's a school\Nquite near Silicon Valley
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,called the Waldorf School\Nof the Penninsula,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and they don't introduce screens\Nuntil the eighth grade.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,What's really interested about the school
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is that 75 percent\Nof the kids who go there
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,have parents who are high-level\NSilicon Valley tech execs.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So when I heard about this,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I thought it was interesting\Nand surprising,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and it pushed me to consider\Nwhat screens were doing to me
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and to my family and the people I loved,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and to people at large.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So for the last five years,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,as a professor of business and psychology,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I've been studying the effect\Nof screens on our lives.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I want to start by just focusing\Non how much time they take from us,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and then we can talk about\Nwhat that time looks like.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So what I'm showing you here\Nis the average 24-hour workday
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,at three different points in history:
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,2007 --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,10 years ago --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,2015,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and then data that I collected\Nactually only last week.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And a lot of things haven't\Nchanged all that much.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So we sleep roughly seven-and-a-half\Nto eight hours a day,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,some people say that's declined slightly,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but it hasn't changed much.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We work eight-and-a-half\Nto nine hours a day.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We engage in survival activities,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,these include eating and bathing\Nand looking after kids,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about three hours a day.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And that leaves this white space.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That's our personal time.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That space is incredibly important to us.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That's the space where we do things\Nthat makes us individuals.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That's where hobbies happen,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,where we have close relationships,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,where we really think about our lives,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,where we get creative,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,where we zoom back and try to work out\Nwhether our lives have been meaningful.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And of course we get some\Nof that from work as well,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but when people look back on their lives
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and they wonder what their\Nlives have been like
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,at the end of their lives,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you look at the last things they say --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they are talking about those moments\Nthat happen in that white personal space.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So it's sacred;
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it's important to us.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now what I'm going to do is show you
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,how much of that space\Nis taken up by screens across time.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,In 2007,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,this much.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That was the year Apple\Nintroduced the first iPhone.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Eight years later,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,this much.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now, this much.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That's how much time we spend\Nof our free time in front of our screens.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This yellow area,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,this thing sliver,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is where the magic happens.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That's where your humanity lives.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And right now,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it's in a very small box.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So what do we do about this?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Well, the first question is,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,what does that red space look like?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Of course screens are miraculous\Nin a lot of ways.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I live in New York,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a lot of my family lives in Australia,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and I have a one-year-old son.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The way I've been able to introduce\Nhim to them is with screens.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I couldn't have done that 15\Nor 20 years ago in quite the same way.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So there's a lot of good\Nthat comes from them.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,One thing you can do is\Nyou can ask yourself,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,what goes on during that time?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,How enriching are the apps\Nthat we're using?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And some are enriching.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,If you stop people while\Nthey're using them and say,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,"Tell us how do you feel right now,"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they say the feel pretty good\Nabout these apps.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Those that focus on relaxation,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,exercise,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,weather,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,reading,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,education and health.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They spend an average of nine\Nminutes a day on these.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,These apps make them much less happy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,About half the people,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,when you interrupt them\Nand say, "How do you feel?"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,say they don't feel good about using them.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Now what's interesting about these --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,dating, social networking, gaming,\Nentertainment, news,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,web browsing --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,people spend 27 minutes a day\Non each of these.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We're spending three times longer\Non the apps that don't make us happy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That doesn't seem very wise.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,One of the reasons we spend so much\Ntime on these apps that make us unhappy
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is that they rob us of stopping cues.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Stopping cues were everywhere\Nin the 20th century.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They were baked into everything we did.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,A stopping cue is basically a signal\Nthat it's time to move on,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to do something new,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to do something different.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Think about newspapers,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,eventually you get to the end,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you fold the newspaper away,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you put it aside.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The same with magazines,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,books, you get to the end of a chapter,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,prompts you to consider whether\Nyou want to continue.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You watched a show on TV,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,eventually the show would end
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and you'd have a week\Nuntil the next one came.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So there were stopping cues everywhere.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But the way we consume media today\Nis such that there are no stopping cues.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The newsfeed just rolls on,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and everything's bottomless.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Twitter,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Facebook,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Instagram,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,email,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,text messaging,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the news.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And when you do check all sorts\Nof other sources,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you can just keep going,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,on and on and on.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So we can get a cue about what to do\Nfrom Western Europe,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,where they seem to have a number\Nof pretty good ideas in the workplace.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Here's one example.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is a Dutch design firm.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And what they've done is they've\Nrigged the desks to the celing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,At 6pm everyday,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it doesn't matter who you're emailing\Nor what you're doing,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the desks rise to the ceiling.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Four days a week the space\Nturns into a yoga studio.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,One day a week,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,into a dance club.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's really up to you which ones\Nyou stick around for.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But this is a great stopping rule,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because it means at the end of the day,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,everything stops.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There's no way to work.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,At Daimler,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the German car company,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they've got another great strategy.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When you go on vacation,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,instead of saying, "This\Nperson's on vacation,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they'll get back to you eventually,"
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they say, "This person's on vacation,\Nso we've deleted your email."
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This person will never see\Nthe email you just sent.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You can email back in a couple of weeks,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or you can email someone else.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You can imagine what that's like.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You go on vacation and you're\Nactually on vacation.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The people who work\Nat this company feel
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that they actually get a break from work.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But of course that doesn't tell us much
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about what we should do at home\Nin our own lives,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and so I want to make some suggestions.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's easy to say between say,\Nfive and six pm
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm going to not use my phone.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The problem is five and six pm\Nlooks different on different days.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I think a far better strategy is to say,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I do certain things every day,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,there are certain occasions\Nthat happen every day,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like eating dinner.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Sometimes I'll be alone,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sometimes with other people,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sometimes in a restaurant,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sometimes at home,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but the rule that I've adopted is\NI will never use my phone at the table.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's far away.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,As a far a way as possible.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Because we're really bad\Nat resisting temptation,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but when you have a stopping cue
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that every time dinner begins,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,my phone goes far away,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you avoid temptation all together.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,At first it hurts.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I had massive FOMO.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I struggled.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But what happens is you get used to it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You overcome the withdrawl the same\Nway you would from a drug,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and what happens is life\Nbecomes more colorful,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,richer,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,more interesting --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you have better conversations.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You really connect with the people\Nwho are there with you.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I think it's a fantastic strategy,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and we know it works,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because when people do this,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and I've tracked a whole lot of people\Nwho have tried this,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it expands.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They feels so good about it
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that they start doing it for the first\Nhour of the day in the morning.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They start putting their phones\Non airplane mode on the weekend.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That way your phone remains a camera,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but it's no longer a phone.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's a really poweful idea,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and we know people feel much better\Nabout their lives when they do this.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So what's the take-home here?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Screens are miraculous.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I've already said that,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and I feel that it's true.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But the way we use them is a lot like\Ndriving down a really fast, long road,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and you're in a car where the accelerator\Nis mashed to the floor,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,it's kind of hard\Nto reach the brake pedal.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You've got a choice.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You can either glide by,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,past the beautiful ocean scenes\Nand take snaps out the window --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and that's the easy thing to do --
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or you can go out of your way\Nto move the car to the side of the road
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to push that brake pedal,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to get out,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,take off your shoes and socks,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,take a couple of steps onto the sand,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,feel what the sand feels like\Nunder your feet,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,walk to the ocean
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and let the ocean lap at your ankles.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Your life will be richer\Nand more meaningful
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because you breathe in that experience,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and because you've\Nleft your phone in the car.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Applause)