WEBVTT

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Remember how much we all
just loved pop quizzes in school?

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We're going to start with one of those.

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If you feel like you know the answer,

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just fill in the blanks
by shouting the words out loud.

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We'll all do it together, here we go.

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So, living a good life is simple.

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It starts out around age five.

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Grab the back pack, it's time to go to -

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Audience: School.

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At school, study hard to get good -

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Audience: Grades.

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So you can graduate high school
and get into a good - (College)

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So you can get a good - (Job)

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Work hard so you can make good -

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Audience: Money.

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Meet the right person,
fall in love and get -

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Audience: Married.

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Find a house and start a -

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Audience: Family.

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But don't forget to save your - (Money)

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So you can eventually -

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Audience: Retire.

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And be -

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Audience: Dead.

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Not dead.

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(Laughter)

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Not dead.

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The end of the story is happy.

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The end of the story is happy.

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Amazing job, A-pluses all around.

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Give yourself a big round of applause.

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(Applause)

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So, now that we're all done with that,

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I want everybody
just to pause for a moment.

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How did we all know
the exact same answers?

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How did I know
that you'd give those answers?

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Because I've told that story now

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to tens of thousands of people
across 14 different countries.

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And despite all the different ages,
backgrounds, different parts of the world,

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nearly everybody always
answers the exact same way.

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And what exactly do you call

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this thing we just recited
from the top of our head anyway?

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I call it the script

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because it feels like
a prescription we've been given

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for how to live a good life.

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It serves as our belief system
around everything we're supposed to do

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and our internal measuring stick.

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It kind of gauges how well or not so well

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we feel we're doing in life.

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It's the thing that makes some of us
feel like we're failing

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if we don't get certain letters
on a report card

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or aren't married with kids by age 35

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or the only way we can be successful

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is if we're a lawyer or a doctor
or a rapper or a pro athlete.

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You see, aware of it or not,

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we all have ingrained in us a script

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that we're following every single day.

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But the question is why,
and where did this script come from?

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And the big question,

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How is it that all of us,
as different individuals

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with our own unique set
of talents, gifts, goals,

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are all expected to follow
the exact same script?

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You see, I've spent half of my life
searching for answers to these questions.

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And what I found may surprise you.

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Let me go back in time to a moment

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where I had no idea there was even
such a thing as the script.

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So, growing up I was
kind of a scrawny kid.

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But even then, I knew
I wanted a lot out of life.

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Call it success, happiness, meaning.

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How many of you guys remember
wanting to be successful, growing up?

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I grew up in a good traditional household.

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My mom, a school principal;
my dad, a police officer.

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Yeah, a cop and a principal as parents.

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Not meant to be a joke,
but I appreciate you laughing at my pain.

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Thank you.

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And they gave me the script
we all just recited:

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here it is, the prescription for life.

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And who was I to argue?

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So I followed it to a tee.

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I was the outstanding sixth grader award
in my elementary school.

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I was the student body
president at my high school,

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graduated with a near-perfect GPA,

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went to a highly academic university.

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Got a pre-law degree,
cum laude in a total of three years.

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Yeah, you say wow, I say why.

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(Laughter)

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And all joking aside, it was
actually that question, Why?

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that began to shift everything for me.

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I remembered the exact moment
I was interning for a district attorney,

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sacrificing my summer,
filing giant manila folders

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and feeling absolutely miserable.

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But I figured, it's just a price
I have to pay, right?

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Then I looked around
at the people in the office

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that had the jobs that I was supposed
to go to school to get,

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and most of them seem miserable too.

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So, there I was cramming
my class schedule,

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fighting for grades, building the resume
to get to where they were.

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It didn't make any sense.

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And I had a friend stop me

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and ask me a very simple question.

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He said, "Blake, why are you
doing all of this?"

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And the only answer that I had

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is "Isn't this what I'm supposed to do?"

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I hated that.

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You see, that was the moment
where I first became aware

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that all my life,
I'd been following a script

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without even realizing it

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and without ever questioning
if it was even the right script for me.

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Sound familiar?

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So, I began questioning everything.

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I was like that kid that constantly
asked, ''Why, Why, Why?''

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I wanted answers.

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Books, seminars,
documentaries, you named it,

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I read it or watched it.

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I want to save you all of that time

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and share with you three important
things that I learned about the script.

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First, there's always been a script.

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Study civilizations across the world,

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and you'll see that younger generations
are always taught a life script

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based on what the economy
and society needed at that time.

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No, we're not handed a piece of paper
titled ''The Script'' on top,

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but it gets communicated to us

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through the people around us,
our education and so on.

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And ultimately, that script will determine

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how most people will
live their entire life.

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It's always been that way,
just nobody seems to talk about it.

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Second, shift happens.

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(Laughter)

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In other words, throughout history,
the script changes.

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For example, go back to
when our nation was founded.

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Our economy was largely
built on agriculture.

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So what did we need?

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Successful farms.

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So from the time a kid
could carry a bucket,

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they were taught what they needed
to know to support farming.

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Let's call it the farm-work script.

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But then as technology advanced,
we needed less people on the farm.

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So that by the early 1900s,

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industry jobs had actually
passed agricultural jobs

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for the first time.

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So what did we need now?

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Successful factories.

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And that required something different:
consistency, conformity.

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This is where following
protocol became a priority.

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And so we shifted from a farm-work
to a factory-work script

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and designed many of the
educational, economic, political

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and other systems still in place
today to support it all.

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Third insight: scripts work.

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You see, all life scripts seem to come
with a kind of unspoken promise.

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Follow it and you'll live a good life.

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It's a social contract of sorts.

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And there's plenty of examples
of that promise being kept.

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After all, the farm-work script
provided a good stable life for many.

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The factory-work script
powered an industrial revolution.

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It's what gave birth
to the American dream.

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There's no question that scripts worked,

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but all only for a period of time
until the world changes.

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You tell me, what has changed in our world
since the early 1900s?

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The answer would be almost what?

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Everything.

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But I'll tell you one thing that hasn't
changed in the last hundred years.

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The script.

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So what happens
when the promise of the script -

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love, success, happiness -

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and the reality that comes
from following it

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start to become two very different things.

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Because that's what I saw.

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While the factory-work script
still seemed to work for some,

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it wasn't working for everyone.

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It definitely didn't feel
like it was working for me.

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And the deeper that I dug,
the more that I learned,

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the more that I felt
like I've been lied to.

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Unintentionally, yeah, but lied to.

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I realized I've been following a script

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written for a time that no longer existed

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and if I continued,

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would lead to a life I didn't even want.

NOTE Paragraph

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I can't be the only one.

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And I felt this 18 years ago.

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So let's fast forward to today.

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Although more educated,

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millennials now make up around 40%
of the unemployed in our country.

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We're all familiar with that whole
midlife crisis thing.

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But have you guys heard
of the quarter-life crisis?

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LinkedIn just put out a new study

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that said 72% of young professionals,
that's three out of four,

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have experienced a quarter-life crisis,
questioning their life decisions.

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And this isn't just a millennial problem.

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Right now, the happiness index

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says that only one in three
Americans are very happy.

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So if you're there thinking,

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"Blake, I have no idea
what you're talking about right now.

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I'm perfectly happy,"

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well then, odds are the two people
next to you probably aren't.

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Imagine what the stats would be

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if these studies were done
in lower income or minority communities

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like we're sitting in right now.

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The results would even be more alarming.

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And then there's Bronnie Ware,

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that nurse that spent years
documenting and recording

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the most common regrets
people had at the end of their life.

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The number one regret of the dying:

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"I wish I had the courage
to live a life true to myself,

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not the life others expected of me."

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You see the gap between the promise
and the reality is getting bigger.

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Now it's easy to think,

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"Blake, why don't people
just pick a better script from today?"

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Come on, let's be real.

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A lot of people are trying,
but most people feel stuck.

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I found that most people that are stuck
fall into one of two camps.

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I call the first camp the traditionalist.

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You're still holding onto the old script.

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You did everything right,

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but there's a part of you
that just feels like something is missing.

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You continue doing
what you're supposed to do,

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hoping that one day it will all pay off.

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This is a camp of a lot
of boomers, older gen X-ers,

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millennials that don't want
to piss off their parents.

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I know this camp well.

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I lived in it for 18 years of life.

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How many of you guys know people
in the traditionals camp right now?

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The second camp I call the rebels.

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You rebel against the old script.

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You know something is missing,

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but you don't quite have
a new proven script to follow.

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You might feel misunderstood by others,

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maybe sometimes doubt yourself,

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but you're hoping that one day,
you'll figure it all out.

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I know this camp well too.

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I remember, actually,
when I graduated college,

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all my family and friends
seemed to ask the exact same question.

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They're like, "Blake,
so what are going to do now?"

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There's me, graduated early
with honors, great resume.

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My answer, "I think I'm going
to be an entrepreneur."

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(Laughter)

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People thought I was crazy.

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How many of you guys know
people in the rebel camp?

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By the way, these two camps
might help explain

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some of the tension we're seeing
between generations today.

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I feel like we're stuck in a generational
yelling match over a bad phone connection.

00:11:20.190 --> 00:11:24.180
You got older generations saying,
"Just follow the script."

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Younger generation is trying
to yell back, "It's not working!"

00:11:28.837 --> 00:11:31.547
Older generations,
"They're not listening."

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Younger generations yelling,
"It's not working!"

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I guess me being born in the early '80s

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puts me right in the middle
as a getting-gray-hair millennial.

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(Laughter)

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I feel like I can hear
both sides of the conversation

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and just want to help
the worlds come together.

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Despite who's right, both feel stuck.

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Both are missing the same thing.

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Both need a shift.

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Good news is there's a third camp
you can join today.

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I call it the creators.

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You're very aware of the old script
that's being passed down,

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but just know that if followed unfiltered,
it's not going to work for you.

00:12:08.100 --> 00:12:11.050
So you take the parts you want,
leave out what you don't,

00:12:11.050 --> 00:12:14.000
find what else you need
and create your own way.

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This is where I found the life and success
that I've enjoyed for a over a decade now.

00:12:21.010 --> 00:12:24.210
Like making my first
million before age 25.

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Doing that tens of times over by age 30.

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And while money is important,
quality of life is about so much more.

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I love my wife.

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I love being a father to an amazing boy.

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We got a baby girl due any day now.

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We've been able to keep health a priority,
see the world, create new experiences,

00:12:42.630 --> 00:12:45.810
focus on my career on pursuing ideas
I'm passionate about.

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And I only share this
to say that it's possible.

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It's what?

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Audience: Possible.

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And it can happen quicker today
than ever before.

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Think about it, who do you know
that's crushing it right now?

00:12:57.510 --> 00:12:59.520
I don't mean crushing it just in business.

00:12:59.520 --> 00:13:00.810
I mean crushing it in life.

00:13:00.810 --> 00:13:01.923
Who comes to mind?

00:13:03.430 --> 00:13:05.642
Are they following
the same script you are?

00:13:07.200 --> 00:13:11.964
You see, after studying hundreds
of creators over nearly two decades,

00:13:12.770 --> 00:13:15.470
I found that we all have
at least one thing in common.

00:13:16.280 --> 00:13:17.380
At some point,

00:13:17.380 --> 00:13:20.855
we decided to stop trying to be

00:13:21.294 --> 00:13:24.979
the person we've been told
we're supposed to be

00:13:26.380 --> 00:13:29.313
and to become the person
we're meant to be.

00:13:30.410 --> 00:13:33.930
We shifted our script, and you can too.

00:13:34.860 --> 00:13:35.843
Let me ask you guys,

00:13:35.843 --> 00:13:37.970
If the you of today could go back in time

00:13:37.970 --> 00:13:40.200
and have a conversation
with your younger self,

00:13:40.200 --> 00:13:42.513
what part of your script would you change?

00:13:43.410 --> 00:13:47.800
How much more of your life
needs to go by before you make that shift?

00:13:48.420 --> 00:13:50.107
So by now, you guys are thinking,

00:13:50.107 --> 00:13:52.257
"Blake, I get it already.
Just give it to me.

00:13:52.272 --> 00:13:53.872
So what's the new script?"

00:13:53.907 --> 00:13:56.950
After everything I just said up here,
I'd be hypocritical to say,

00:13:56.957 --> 00:13:59.027
"Okay, here's your new
one-script-fits-all."

00:13:59.027 --> 00:14:00.608
So, no, I'm not going to give you

00:14:00.608 --> 00:14:03.225
a prescription of what you're
supposed to do.

00:14:03.520 --> 00:14:07.060
My mission though is to inspire you

00:14:07.060 --> 00:14:10.170
to start discovering for yourself
who you're meant to be

00:14:10.170 --> 00:14:13.410
and to shift the script you need
to be that person every single day.

00:14:13.900 --> 00:14:16.903
And I actually just gave you
everything you need.

00:14:18.270 --> 00:14:20.740
So, three things you can do
to begin immediately.

00:14:20.740 --> 00:14:22.880
Number one, admit there's a script.

00:14:22.880 --> 00:14:26.090
There's massive power
in just the awareness.

00:14:26.090 --> 00:14:28.000
Realizing there's a script can feel like

00:14:28.000 --> 00:14:31.420
someone just turned the lights on
for the first time all your life.

00:14:31.630 --> 00:14:33.710
But once you know you're following one,

00:14:33.710 --> 00:14:36.194
you can begin to question
if it's the right one.

00:14:36.330 --> 00:14:38.090
Number two, ask why.

00:14:38.090 --> 00:14:40.100
Why do you think that?

00:14:40.100 --> 00:14:41.730
Why do you do that?

00:14:41.730 --> 00:14:42.910
Why do you care?

00:14:42.910 --> 00:14:45.720
Start questioning the script
that you're following every day

00:14:45.720 --> 00:14:47.060
and be honest with yourself.

00:14:47.070 --> 00:14:49.623
Is it productive or destructive?

00:14:50.490 --> 00:14:55.220
Is it just because you're supposed to,
or is it something you're meant to?

00:14:56.240 --> 00:15:00.320
And ultimately, is it moving you toward
or away the life that you want?

00:15:01.240 --> 00:15:03.700
And lastly, become a creator.

00:15:03.700 --> 00:15:06.360
Now, if you are the rebel
or the traditionals right now,

00:15:06.360 --> 00:15:08.830
and you're perfectly happy
with everything going on,

00:15:08.830 --> 00:15:09.940
by all means, carry on.

00:15:09.940 --> 00:15:12.940
But if you felt the way I did,
you're looking for something new,

00:15:12.940 --> 00:15:14.570
become a creator.

00:15:14.570 --> 00:15:17.680
Some of you will have the passion
to go create new things.

00:15:17.680 --> 00:15:22.870
Contents, products, technologies.
brands, businesses.

00:15:23.440 --> 00:15:26.430
Whole new carriers, entire new industries.

00:15:26.430 --> 00:15:31.000
But all of you have the potential
to create your life your way.

00:15:31.750 --> 00:15:34.260
And that's the power
of becoming a creator.

00:15:34.260 --> 00:15:36.708
Maybe start with the script
that we recited earlier,

00:15:36.708 --> 00:15:38.550
and you'll see certain themes.

00:15:38.660 --> 00:15:43.032
You see, shifting your script
is just changing the belief system

00:15:43.040 --> 00:15:45.830
you have around the major
themes in your life.

00:15:45.830 --> 00:15:49.560
For example, who says that your education
only has to happen in a classroom?

00:15:49.560 --> 00:15:50.930
Shift the script.

00:15:50.930 --> 00:15:54.490
Or that your happiness has to come
after some never ending series of steps?

00:15:54.490 --> 00:15:56.033
Shift the script.

00:15:57.020 --> 00:16:01.460
Or that your legacy
has to be tied to your address,

00:16:01.460 --> 00:16:04.843
the color of your skin
or where you came from?

00:16:05.070 --> 00:16:06.680
Shift the script.

00:16:06.680 --> 00:16:11.262
They're all just scripts
that you can shift any time you want,

00:16:11.262 --> 00:16:12.705
and that's the point.

00:16:13.160 --> 00:16:14.590
I'll end with one final story.

00:16:14.590 --> 00:16:18.070
Like any proud parent,
I want to share a photo of my son.

00:16:18.070 --> 00:16:20.280
This is Greyson,
and he thinks he's a dinosaur.

00:16:20.790 --> 00:16:22.270
He loves to go monster hunting,

00:16:22.270 --> 00:16:25.410
and he's pretty confident
he can shoot lasers out of his right arm.

00:16:25.410 --> 00:16:28.650
Earlier this year, my wife and I
had a conversation with a nice woman

00:16:28.650 --> 00:16:30.747
who gave us a thick
stack of papers and said,

00:16:30.747 --> 00:16:32.980
"Please fill this out.
Complete the application.

00:16:32.980 --> 00:16:34.180
Schedule your interview."

00:16:34.180 --> 00:16:37.270
You'd think we are qualifying
for a home loan, only we weren't.

00:16:37.270 --> 00:16:39.220
We were applying for Greyson's preschool.

00:16:39.220 --> 00:16:40.220
(Laughter)

00:16:40.220 --> 00:16:42.143
Later that night, something hit me hard.

00:16:42.750 --> 00:16:45.030
The decisions my wife
and I are making right now

00:16:45.030 --> 00:16:48.033
are already beginning
to shape Greyson's life script.

00:16:49.030 --> 00:16:52.290
And while I have some
ideas of where to begin,

00:16:52.290 --> 00:16:55.524
the minute he steps
outside our doors, he enters a world

00:16:55.524 --> 00:16:59.280
where the script is going to reinforce
certain expectations about life,

00:16:59.280 --> 00:17:02.152
and that's where you come in, all of you.

00:17:02.300 --> 00:17:07.520
As parents, friends, family members,
educators, influencers

00:17:07.520 --> 00:17:10.089
and anyone that genuinely cares
about the impact

00:17:10.089 --> 00:17:12.710
we're going to make
on our next generation.

00:17:12.710 --> 00:17:16.970
Because the script you choose to follow
ultimately writes the story of your life.

00:17:17.650 --> 00:17:19.035
What story will that be?

00:17:19.940 --> 00:17:24.320
And collectively, the stories of our lives
make up the world we live in.

00:17:24.650 --> 00:17:27.670
Which means that if this
conversation right now

00:17:27.670 --> 00:17:32.430
inspires enough of you
as individuals to shift your script,

00:17:32.430 --> 00:17:36.860
then it's only a matter of time
until we shift the script.

00:17:37.010 --> 00:17:39.680
And that shift is long overdue.

00:17:39.680 --> 00:17:40.663
Thank you.

00:17:40.670 --> 00:17:42.670
(Applause)