1
00:00:19,439 --> 00:00:21,259
Ten years ago,

2
00:00:21,259 --> 00:00:23,439
I quit my job as a bookseller,

3
00:00:23,439 --> 00:00:29,389
I packed my luggage and I left
to live in Los Angeles.

4
00:00:29,398 --> 00:00:33,708
I didn’t know anyone there but
I knew I wanted to make movies

5
00:00:33,708 --> 00:00:38,178
so it made sense to me
to go to Hollywood.

6
00:00:38,674 --> 00:00:41,764
After a few years 
I came back to France,

7
00:00:41,764 --> 00:00:46,024
and when people would ask me:
"What do you do in life?"

8
00:00:46,024 --> 00:00:49,614
I would reply:
"I'm a filmmaker, I make movies."

9
00:00:49,614 --> 00:00:53,214
"I’m just back from a few years in L.A.”

10
00:00:53,214 --> 00:00:56,924
At that moment I would often
see a sparkle lit in their eyes

11
00:00:56,924 --> 00:00:59,904
as they'd say, "That's amazing!
what kind of films do you do?

12
00:00:59,904 --> 00:01:01,814
Can we watch them at 
the movie theater?

13
00:01:01,814 --> 00:01:04,154
Have you worked with famous people?”

14
00:01:04,595 --> 00:01:07,005
And I would reply:
"I direct mostly fiction."

15
00:01:07,005 --> 00:01:09,275
You can't watch y films at 
the movie theatre...

16
00:01:09,275 --> 00:01:10,260
not yet!

17
00:01:10,260 --> 00:01:11,245
And no...

18
00:01:11,245 --> 00:01:14,825
no, I haven’t worked with 
anyone famous.”

19
00:01:14,841 --> 00:01:18,531
At that moment there would be a silence
long enough for their enthusiasm

20
00:01:18,531 --> 00:01:20,631
to go down a few inches.

21
00:01:20,631 --> 00:01:23,851
And then we would keep on talking 
about Los Angeles.

22
00:01:25,788 --> 00:01:26,628
Little by little,

23
00:01:26,628 --> 00:01:33,128
tired of seeing people’s reaction
going from curious to disappointed

24
00:01:33,134 --> 00:01:36,004
when they would realize
that I was a "wannabe"

25
00:01:36,004 --> 00:01:40,804
I started lying about what I was doing.

26
00:01:41,040 --> 00:01:43,950
I stopped saying
"I'm a filmmaker"

27
00:01:43,950 --> 00:01:46,660
to say “I work as a freelance.”

28
00:01:46,900 --> 00:01:48,740
I stopped saying "I make films"

29
00:01:48,740 --> 00:01:52,410
to say “I make videos for clients.”

30
00:01:52,740 --> 00:01:54,810
It sounded less dreamy

31
00:01:54,810 --> 00:01:56,520
but it was useful and practical.

32
00:01:56,520 --> 00:01:58,440
We would talk about how to find clients,

33
00:01:58,440 --> 00:02:00,940
how to bill them, about gear.

34
00:02:01,330 --> 00:02:02,930
And more importantly,

35
00:02:02,948 --> 00:02:08,158
I stopped feeling like I had
to apologize for my lack of success.

36
00:02:08,158 --> 00:02:10,538
I began to feel a bit weird 
about it though.

37
00:02:10,538 --> 00:02:13,583
I started to wonder:
"Why do you lie about what you do?"

38
00:02:13,593 --> 00:02:18,013
And why do you feel compelled
to diminish people's expectations

39
00:02:18,013 --> 00:02:21,963
so they won’t think you’ve failed?

40
00:02:22,793 --> 00:02:25,863
It’s at that point that I really started
to become interested

41
00:02:25,873 --> 00:02:28,343
about the concept of “success”.

42
00:02:28,343 --> 00:02:31,353
And at how it has evolved
in the last few years,

43
00:02:31,353 --> 00:02:36,183
especially with social media's arrival 
in our lives that reminds us daily

44
00:02:36,183 --> 00:02:38,653
how we rank on the graph of success

45
00:02:38,653 --> 00:02:41,533
compared to the other 8 billion.

46
00:02:43,037 --> 00:02:46,657
This ranking on the “success graph”
explains why sometimes,

47
00:02:46,657 --> 00:02:49,557
when we talk with people,
a contest starts

48
00:02:49,557 --> 00:02:52,657
to find out who has the most impact.

49
00:02:52,657 --> 00:02:54,627
It’s conveyed through innocent words:

50
00:02:54,627 --> 00:02:55,967
“I know X person”

51
00:02:55,967 --> 00:02:57,937
“X number of people follow me”,

52
00:02:57,937 --> 00:02:59,917
“I visited X number of countries”,

53
00:02:59,917 --> 00:03:02,397
“I was a speaker at X event”.

54
00:03:02,397 --> 00:03:05,277
Giving a TED Talk is great
to win an impact contest.

55
00:03:05,719 --> 00:03:08,239
Thank you TED.

56
00:03:08,984 --> 00:03:12,384
Power and Success have always existed.

57
00:03:12,384 --> 00:03:15,491
And they’ve always been a fuel
for some people,

58
00:03:15,491 --> 00:03:17,461
and obstacles for others.

59
00:03:17,461 --> 00:03:20,941
But in the last few years,
things have become so intense

60
00:03:20,941 --> 00:03:25,571
that I’ve already found myself 
listening to 24-year-olds

61
00:03:25,571 --> 00:03:28,921
explaining to me that they had 
abandoned a dream or an idea

62
00:03:28,921 --> 00:03:31,421
before they had even started.

63
00:03:31,421 --> 00:03:34,621
And the reason why they
had given up before even trying

64
00:03:34,621 --> 00:03:38,481
is because they were paralyzed by
the success of people younger than them

65
00:03:38,481 --> 00:03:42,231
that they were witnessing daily 
on social media.

66
00:03:42,231 --> 00:03:46,741
I’ve listened to 24-year-olds explaining
to me that if they really had something

67
00:03:46,741 --> 00:03:51,831
to achieve on this planet, they should
have had their breakthrough by now.

68
00:03:52,600 --> 00:03:59,860
At 24 they didn’t feel old, 
they felt expired.

69
00:04:01,150 --> 00:04:04,770
We have developed a surprising 
relationship with what we could call

70
00:04:04,770 --> 00:04:06,870
our “expiration date”.

71
00:04:06,870 --> 00:04:10,770
We used to have one expiration date:
it was the date of our death.

72
00:04:10,782 --> 00:04:14,352
Today we have a second expiration date 
in our lives, and it's

73
00:04:14,352 --> 00:04:17,573
our social expiration date.

74
00:04:17,573 --> 00:04:23,433
The idea that when we do something, 
its value must be recognized and

75
00:04:23,443 --> 00:04:25,433
measurable to exist.

76
00:04:25,433 --> 00:04:30,463
And if we don’t receive immediately
a positive feedback about what we do,

77
00:04:30,463 --> 00:04:40,833
or worse, if what we do is deemed 
useless, ridicule, or a failure,

78
00:04:40,833 --> 00:04:44,873
then we feel socially expired.

79
00:04:44,873 --> 00:04:47,853
And that’s how some 24-year-olds

80
00:04:47,853 --> 00:04:51,693
prefer to go sit on the bench to
watch History create itself

81
00:04:51,693 --> 00:04:55,063
without them, rather than 
risking to do something

82
00:04:55,063 --> 00:04:59,983
and not receive immediately 
a positive feedback.

83
00:05:00,733 --> 00:05:03,123
While I was looking into
what "success" means today

84
00:05:03,123 --> 00:05:04,978
and into our date of social expiration,

85
00:05:04,978 --> 00:05:07,818
I’ve realised that my job is not

86
00:05:07,818 --> 00:05:12,078
to write screenplays or direct films.

87
00:05:12,078 --> 00:05:15,818
My job is to fabricate stories.

88
00:05:16,146 --> 00:05:20,766
It’s a job that might seem
useless, but actually,

89
00:05:20,766 --> 00:05:27,616
storytelling is the best way that we,
humans, have found to survive.

90
00:05:28,516 --> 00:05:29,736
Tonight,

91
00:05:29,736 --> 00:05:33,536
if we’ve all come onto this stage
to talk to you for 15 minutes,

92
00:05:33,536 --> 00:05:37,826
it’s because the best way to
convey an idea is to do it

93
00:05:37,826 --> 00:05:39,856
with a story.

94
00:05:39,856 --> 00:05:46,286
In 2018, we could have made a
pdf with each TED Talk's main idea

95
00:05:46,286 --> 00:05:49,446
summed up in one sentence,
and emailed it to you.

96
00:05:49,446 --> 00:05:51,106
Really, we could have done it.

97
00:05:51,106 --> 00:05:55,196
It would have cost you less money,
and it would have taken us less time.

98
00:05:55,546 --> 00:05:58,626
But the power of the messages
we are trying to share

99
00:05:58,626 --> 00:06:01,286
would have evaporated.

100
00:06:01,286 --> 00:06:03,336
We know it and you know it.

101
00:06:03,336 --> 00:06:07,596
And that’s why you are here tonight,
to listen to stories that might open

102
00:06:07,596 --> 00:06:09,966
a world of possibilities.

103
00:06:10,448 --> 00:06:12,178
In 1944,

104
00:06:12,188 --> 00:06:16,868
Professors Fritz Heider and Marianne 
Simmel conducted a test.

105
00:06:16,868 --> 00:06:20,058
They showed a video
to a group of students

106
00:06:20,058 --> 00:06:23,158
and asked them to answer
a series of questions

107
00:06:23,158 --> 00:06:25,348
to describe what they had seen. 



108
00:06:25,348 --> 00:06:27,538
I’m going to show you 15 seconds 
of the video,

109
00:06:27,538 --> 00:06:29,498
it’s going to be quick

110
00:06:29,498 --> 00:06:31,828
but I invite you to try
to answer this question:

111
00:06:31,828 --> 00:06:33,878
“What am I seeing on the screen?”

112
00:06:49,383 --> 00:06:51,523
That was 15 seconds.

113
00:06:51,523 --> 00:06:53,823
When they reviewed the questionnaires,

114
00:06:53,823 --> 00:06:58,073
Heider and Simmel discovered
that 33 out of 34 students

115
00:06:58,073 --> 00:07:00,567
had fabricated a story.

116
00:07:00,567 --> 00:07:02,527
They had imputed motives,

117
00:07:02,527 --> 00:07:04,957
emotions, and behaviours

118
00:07:04,957 --> 00:07:07,557
to the geometrical figures
that were randomly moving

119
00:07:07,567 --> 00:07:10,147
through space that you just saw. 



120
00:07:11,021 --> 00:07:14,311
This study was one of the first
scientific study to confirm

121
00:07:14,311 --> 00:07:19,761
that our brain understands
the world through stories.

122
00:07:20,841 --> 00:07:25,361
We cannot help but give meaning
to the world that surrounds us.

123
00:07:25,361 --> 00:07:29,001
And to give meaning to the world 
that surrounds us,

124
00:07:29,001 --> 00:07:31,681
we fabricate stories.

125
00:07:31,681 --> 00:07:34,241
Knowing that,
that stories are essential

126
00:07:34,241 --> 00:07:36,521
to our survival and to our life,

127
00:07:36,521 --> 00:07:41,101
I want to tell you another
story about success.

128
00:07:41,101 --> 00:07:45,911
An alternative to the current notion
that paralyzes so many people today.

129
00:07:46,455 --> 00:07:49,679
Earlier I said that we 
had two expiration dates:

130
00:07:49,679 --> 00:07:53,769
the date of our death and 
the date of our social expiration

131
00:07:53,769 --> 00:07:56,049
that we give to ourselves 
sooner and sooner.

132
00:07:56,337 --> 00:07:58,797
What I did not tell you…

133
00:07:58,797 --> 00:08:01,720
is that a phone is ringing right now.

134
00:08:01,720 --> 00:08:04,970
What I didn’t tell you is
that we all have a joker.

135
00:08:05,818 --> 00:08:10,758
We all have the possibility 
to become a good story.

136
00:08:10,758 --> 00:08:15,748
We all have the possibility to become
a good story that is going to inspire

137
00:08:15,748 --> 00:08:19,532
other human beings and 
help them move forward.

138
00:08:19,532 --> 00:08:25,652
And there’s one group of people
whose job is to distribute jokers:

139
00:08:25,652 --> 00:08:28,245
the story fabricators.

140
00:08:28,245 --> 00:08:30,365
Lucky me: it’s my job.

141
00:08:30,365 --> 00:08:35,897
My job is to hunt, to imagine,
and to share the stories

142
00:08:35,897 --> 00:08:40,361
of people with a surprising,
innovating and impactful destiny,

143
00:08:40,361 --> 00:08:42,871
and who embodies strong ideas.

144
00:08:42,871 --> 00:08:46,776
And currently, we are living through
an extremely interesting period.

145
00:08:46,776 --> 00:08:48,176
Just like archeologists,

146
00:08:48,176 --> 00:08:52,296
we are digging out new stories,
different stories.

147
00:08:52,296 --> 00:08:59,386
Stories of people who often did not receive
immediate and positive feedback

148
00:08:59,386 --> 00:09:02,356
about the worth of what
they were doing and who,

149
00:09:02,356 --> 00:09:06,266
5, 50, 100, 200, 500 years later

150
00:09:06,266 --> 00:09:09,966
end up at the center of the
storytelling stage to help us,

151
00:09:09,966 --> 00:09:12,776
the new generations, to better
understand the world

152
00:09:12,786 --> 00:09:14,636
and to move forward.

153
00:09:14,636 --> 00:09:18,566
For example, some of you
might recognize the name of

154
00:09:18,566 --> 00:09:20,226
Georgina Reid.

155
00:09:20,226 --> 00:09:26,246
A textile designer who, in 1971, 
when she was 63, decided that

156
00:09:26,246 --> 00:09:32,246
what she really wanted to do was
to save her little town's lighthouse

157
00:09:32,246 --> 00:09:35,705
that was at risk of falling down
due to the cliff's erosion.

158
00:09:35,705 --> 00:09:38,935
Georgina created a whole system
that she patented.

159
00:09:38,935 --> 00:09:42,775
She presents her project to 
the coast guards,

160
00:09:42,775 --> 00:09:44,835
they listen to her and say:

161
00:09:44,835 --> 00:09:47,945
“We won’t prevent you from doing it
but we won't help you out either."

162
00:09:47,945 --> 00:09:50,065
Okay, no problem.

163
00:09:50,065 --> 00:09:54,385
For 15 years, helped by her husband 
and volunteers, Georgina used

164
00:09:54,385 --> 00:09:58,115
her knowledge and her time
for free, to prevent the lighthouse

165
00:09:58,115 --> 00:10:01,085
to prevent the lighthouse 
from falling down.

166
00:10:01,085 --> 00:10:03,145
And she will succeed.

167
00:10:03,145 --> 00:10:07,445
Georgina died in 2001, but
the lightouse is still here.

168
00:10:08,370 --> 00:10:12,317
And then, 3 years ago,
a French story fabricator,

169
00:10:12,317 --> 00:10:16,193
Pénélope Bagieu, gave a joker 
to Georgina.

170
00:10:16,193 --> 00:10:19,923
She shared Georgina’s story
in a graphic novel dedicated

171
00:10:19,923 --> 00:10:25,467
to several women who changed 
their story and sometimes History

172
00:10:25,467 --> 00:10:27,687
in unexpected ways.

173
00:10:28,637 --> 00:10:31,917
It’s thanks to a story fabricator

174
00:10:31,917 --> 00:10:36,057
that 200,000 French people
and myself, have been inspired

175
00:10:36,057 --> 00:10:40,527
by Georgina and her determination
to fight for something

176
00:10:40,527 --> 00:10:45,747
that mattered to her even though
officially she was told it didn't.

177
00:10:46,957 --> 00:10:49,927
Georgina was able to become 
a good story because she was

178
00:10:49,927 --> 00:10:54,287
an active actress of her story.

179
00:10:54,287 --> 00:10:58,766
She didn’t settle for wishing that 
the lighthouse wouldn't fall down.

180
00:10:58,766 --> 00:11:02,606
No, she did what she had to do
to make sure the lighthouse

181
00:11:02,606 --> 00:11:04,439
wouldn’t fall down.

182
00:11:04,550 --> 00:11:06,780
And this word, “doing”,

183
00:11:06,780 --> 00:11:10,920
is one of the three steps 
to become a good story.

184
00:11:11,211 --> 00:11:14,066
In reality, the recipe to become
a good story is simple.

185
00:11:14,066 --> 00:11:16,796
Well, it fits into three steps.

186
00:11:17,906 --> 00:11:20,146
First, you have to listen
to your intuition,

187
00:11:20,146 --> 00:11:23,777
to hear what each one of us
individually, really want to do.

188
00:11:23,777 --> 00:11:26,199
And once you’ve listened to it,

189
00:11:26,199 --> 00:11:30,439
you need to muster the courage
to go for it, and do it.

190
00:11:31,219 --> 00:11:33,541
And once you’ve had 
the courage to do it,

191
00:11:33,541 --> 00:11:35,131
you need to repeat.

192
00:11:35,131 --> 00:11:37,971
Every day, you need to 
do it again.

193
00:11:38,601 --> 00:11:42,271
Today we are under a lot of pressure
when it comes to the projects

194
00:11:42,271 --> 00:11:44,254
we decide to pursue.

195
00:11:44,254 --> 00:11:45,796
They need to have a goal.

196
00:11:45,796 --> 00:11:49,226
If they don't have a goal, then
they are not serious.

197
00:11:49,226 --> 00:11:52,454
And if they are not serious, 
then they are worth nothing.

198
00:11:53,656 --> 00:11:56,786
I completely disagree with 
this way of thinking.

199
00:11:56,786 --> 00:11:59,926
If there’s one thing I've
learned this past decade,

200
00:11:59,926 --> 00:12:02,786
hunting and fabricating stories,

201
00:12:02,786 --> 00:12:07,793
it's that the value of what we do
is not fixed in time.

202
00:12:07,793 --> 00:12:12,135
The value of what we do
can have a surprising impact

203
00:12:12,135 --> 00:12:15,835
in five years, in fifty years, 
after our death or

204
00:12:15,835 --> 00:12:18,025
our great-grand-children’s death.

205
00:12:18,025 --> 00:12:21,065
So there’s no point to try
picking something that will have

206
00:12:21,065 --> 00:12:25,190
an impact instantaneously.

207
00:12:25,190 --> 00:12:27,360
We can’t know if it will happen.

208
00:12:27,360 --> 00:12:29,835
We should just keep on doing.

209
00:12:31,365 --> 00:12:33,143
And these three steps:
listening to yourself,

210
00:12:33,143 --> 00:12:35,393
going for it, and 
doing it again,

211
00:12:35,393 --> 00:12:39,890
they are crystallized in 
Carmen Herrera’s story.

212
00:12:40,554 --> 00:12:44,594
Carmen Herrera was born in La Havana in 1915.

213
00:12:44,594 --> 00:12:47,814
At a young age she realizes that
what she really wants to do

214
00:12:47,814 --> 00:12:49,064
is paint.

215
00:12:49,064 --> 00:12:52,206
So she paints, every day.

216
00:12:52,206 --> 00:12:55,605
And then she realizes that she creates
minimalist abstract paintings,

217
00:12:55,605 --> 00:12:58,635
exactly at the time when abstract 
minimalism is trendy.

218
00:12:58,635 --> 00:13:00,128
Perfect.

219
00:13:00,128 --> 00:13:03,968
She sells her first painting, 
and then nothing.

220
00:13:03,968 --> 00:13:08,407
She exhibits her work, 
the audience doesn't respond.

221
00:13:08,407 --> 00:13:12,657
She tries to find galleries
that would exhibit her work,

222
00:13:12,657 --> 00:13:14,441
everybody says no.

223
00:13:14,441 --> 00:13:16,675
And then one day,

224
00:13:16,675 --> 00:13:20,615
Carmen is offered the opportunity
to exhibit her work again,

225
00:13:20,615 --> 00:13:24,015
and this time people love it.

226
00:13:24,644 --> 00:13:29,314
We are in 2004 at that point, 
Carmen is 89.

227
00:13:30,595 --> 00:13:32,817
Today Carmen is 103.

228
00:13:33,347 --> 00:13:36,847
These past 14 years, her
paintings have been exhibited

229
00:13:36,847 --> 00:13:40,707
presented in some of the most 
prestigious museums in the world.

230
00:13:41,096 --> 00:13:45,986
For 60 years Carmen Herrera
has created daily,

231
00:13:45,986 --> 00:13:50,585
paintings that nobody thought 
had any value.

232
00:13:50,585 --> 00:13:52,277
And then one day,

233
00:13:52,277 --> 00:13:57,395
Carmen Herrera’s story has aligned 
with Art’s History.

234
00:13:57,395 --> 00:14:03,979
If I tell you this story, it is not 
to tell you that success always comes.

235
00:14:03,979 --> 00:14:06,468
Because it’s not the case.

236
00:14:06,468 --> 00:14:09,708
But it’s because I'm convinced
that Carmen Herrera would still

237
00:14:09,708 --> 00:14:13,468
be painting today, even if 
she had never found

238
00:14:13,468 --> 00:14:15,900
her audience while
she was alive.

239
00:14:15,900 --> 00:14:19,441
Carmen Herrera didn’t paint
to become famous.

240
00:14:19,441 --> 00:14:23,516
She painted because it was
giving meaning to her life.

241
00:14:23,516 --> 00:14:27,415
It’s not success that gives meaning to our life

242
00:14:27,415 --> 00:14:30,927
it’s being self-expressed.

243
00:14:30,927 --> 00:14:33,457
And when we are fully expressed,

244
00:14:33,457 --> 00:14:37,927
our social expiration date vanishes.

245
00:14:37,927 --> 00:14:40,266
When we are fully expressed,

246
00:14:40,266 --> 00:14:43,106
our failures as well as our successes

247
00:14:43,106 --> 00:14:45,306
become simply steps, 


248
00:14:45,306 --> 00:14:48,885
on the graph of our personal growth.

249
00:14:50,483 --> 00:14:54,945
Tonight what I want to suggest
is to shift your focus

250
00:14:54,945 --> 00:14:58,658
away from what you cannot control.

251
00:14:58,658 --> 00:15:04,588
We cannot control how people
are going to react to what we do.

252
00:15:04,588 --> 00:15:08,168
But we can control what we do.

253
00:15:08,168 --> 00:15:12,913
So, let’s stop paying attention 
to society’s feedback

254
00:15:12,913 --> 00:15:17,163
about the value of what gives
meaning to our lives.

255
00:15:17,163 --> 00:15:22,652
Because we rarely can measure the value
of what we do right after doing it.

256
00:15:22,652 --> 00:15:27,412
And more importantly because the value 
of what we do will evolve unexpectedly

257
00:15:27,412 --> 00:15:29,652
over time.

258
00:15:29,983 --> 00:15:34,440
Today, when I meet people and
they ask me what I do in life,

259
00:15:34,440 --> 00:15:39,203
I tell them that I am a story fabricator.

260
00:15:39,203 --> 00:15:43,106
Nobody really understands what 
it means but it's okay,

261
00:15:43,106 --> 00:15:47,022
because if I have the chance to 
talk a little bit more with them,

262
00:15:47,022 --> 00:15:53,684
they understand that fabricating stories
is my way to express myself fully

263
00:15:53,684 --> 00:15:55,794
and daily, doing.

264
00:15:55,794 --> 00:15:57,459
For the last ten years,

265
00:15:57,459 --> 00:16:04,739
I’ve been hunting and fabricating stories
that I share as screenplays, films, lyrics

266
00:16:04,739 --> 00:16:07,945
drawings, podcasts or graphic novels.

267
00:16:08,365 --> 00:16:10,843
Sometimes, I doubt.

268
00:16:10,843 --> 00:16:14,676
I feel that what I’m doing 
is completely useless.

269
00:16:14,676 --> 00:16:20,153
And then I remember that my intuition
is probably whispering something to me

270
00:16:20,153 --> 00:16:22,842
and that I should
probably listen to it.

271
00:16:22,842 --> 00:16:28,567
So I listen to it, I go for it, 
and then I repeat the process.

272
00:16:28,567 --> 00:16:32,721
If tomorrow when you wake up 
you feel like doing something "useless",

273
00:16:32,721 --> 00:16:37,008
listen to yourself, go for it, 
and repeat the process.

274
00:16:37,008 --> 00:16:43,020
Because it’s by being active actors
of our story that we will become

275
00:16:43,020 --> 00:16:44,991
good stories.

276
00:16:44,991 --> 00:16:49,311
Stories that other human beings 
will be able to use and share

277
00:16:49,311 --> 00:16:51,741
to move forward.

278
00:16:51,741 --> 00:16:54,095
Do what you have to do,

279
00:16:54,095 --> 00:16:56,856
never mind if it feels useless.

280
00:16:56,856 --> 00:17:02,274
If it’s important to you,
then it's worth doing.

281
00:17:02,274 --> 00:17:03,909
Express yourself,

282
00:17:03,909 --> 00:17:06,159
and we, the story fabricators,

283
00:17:06,168 --> 00:17:07,608
we will find you.

284
00:17:07,608 --> 00:17:08,617
Thank you.