[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.76,0:00:04.71,Default,,0000,0000,0000,,Living systems have been around\Nfor a few billion years
Dialogue: 0,0:00:04.71,0:00:06.91,Default,,0000,0000,0000,,and will be around for many more.
Dialogue: 0,0:00:07.41,0:00:10.04,Default,,0000,0000,0000,,In the living world, there's no landfill.
Dialogue: 0,0:00:10.22,0:00:12.64,Default,,0000,0000,0000,,Instead, materials flow.
Dialogue: 0,0:00:12.84,0:00:15.54,Default,,0000,0000,0000,,One species waste is another's food;
Dialogue: 0,0:00:15.54,0:00:17.73,Default,,0000,0000,0000,,energy is provided by the Sun;
Dialogue: 0,0:00:17.73,0:00:19.71,Default,,0000,0000,0000,,things grow, then die;
Dialogue: 0,0:00:19.71,0:00:22.100,Default,,0000,0000,0000,,and nutrients return to the soil safely.
Dialogue: 0,0:00:23.79,0:00:25.61,Default,,0000,0000,0000,,And it works.
Dialogue: 0,0:00:26.08,0:00:27.34,Default,,0000,0000,0000,,Yet as humans,
Dialogue: 0,0:00:27.34,0:00:29.60,Default,,0000,0000,0000,,we've adopted a linear approach:
Dialogue: 0,0:00:29.60,0:00:32.67,Default,,0000,0000,0000,,we take, we make, and we dispose.
Dialogue: 0,0:00:33.17,0:00:35.09,Default,,0000,0000,0000,,A new phone comes out.
Dialogue: 0,0:00:35.09,0:00:36.95,Default,,0000,0000,0000,,So we ditch the old one.
Dialogue: 0,0:00:37.20,0:00:39.18,Default,,0000,0000,0000,,Our washing machine packs up.
Dialogue: 0,0:00:39.18,0:00:40.70,Default,,0000,0000,0000,,So we buy another.
Dialogue: 0,0:00:41.27,0:00:45.85,Default,,0000,0000,0000,,Each time we do this, we're eating\Ninto a finite supply of resources
Dialogue: 0,0:00:45.85,0:00:48.59,Default,,0000,0000,0000,,and often producing toxic waste.
Dialogue: 0,0:00:48.75,0:00:51.56,Default,,0000,0000,0000,,It simply can't work long-term.
Dialogue: 0,0:00:52.65,0:00:54.26,Default,,0000,0000,0000,,So what can?
Dialogue: 0,0:00:54.90,0:00:59.22,Default,,0000,0000,0000,,If we accept that the living world's\Ncyclical model works,
Dialogue: 0,0:00:59.22,0:01:01.93,Default,,0000,0000,0000,,can we change our way of thinking
Dialogue: 0,0:01:01.93,0:01:05.67,Default,,0000,0000,0000,,so that we too operate a circular economy?
Dialogue: 0,0:01:06.30,0:01:08.70,Default,,0000,0000,0000,,Let's start with the biological cycle.
Dialogue: 0,0:01:09.34,0:01:13.73,Default,,0000,0000,0000,,How can our waste build capital\Nrather than reduce it?
Dialogue: 0,0:01:14.06,0:01:17.80,Default,,0000,0000,0000,,By rethinking and redesigning\Nproducts and components
Dialogue: 0,0:01:17.80,0:01:19.78,Default,,0000,0000,0000,,and the packaging they come in,
Dialogue: 0,0:01:19.78,0:01:23.41,Default,,0000,0000,0000,,we can create safe\Nand compostable materials
Dialogue: 0,0:01:23.41,0:01:25.54,Default,,0000,0000,0000,,that help grow more stuff.
Dialogue: 0,0:01:26.27,0:01:27.92,Default,,0000,0000,0000,,As they say in the movies,
Dialogue: 0,0:01:27.92,0:01:31.40,Default,,0000,0000,0000,,"No resources have been lost\Nin the making of this material."
Dialogue: 0,0:01:32.35,0:01:36.12,Default,,0000,0000,0000,,So what about the washing machines,\Nmobile phones, fridges?
Dialogue: 0,0:01:36.43,0:01:38.62,Default,,0000,0000,0000,,We know they don't biodegrade.
Dialogue: 0,0:01:39.04,0:01:42.34,Default,,0000,0000,0000,,Here we're talking\Nabout another sort of rethink:
Dialogue: 0,0:01:42.34,0:01:45.05,Default,,0000,0000,0000,,a way to cycle valuable metals,
Dialogue: 0,0:01:45.05,0:01:46.71,Default,,0000,0000,0000,,polymers and alloys
Dialogue: 0,0:01:46.71,0:01:48.54,Default,,0000,0000,0000,,so they maintain their quality
Dialogue: 0,0:01:48.54,0:01:50.06,Default,,0000,0000,0000,,and continue to be useful
Dialogue: 0,0:01:50.06,0:01:53.55,Default,,0000,0000,0000,,beyond the shelf life\Nof individual products.
Dialogue: 0,0:01:54.49,0:01:58.68,Default,,0000,0000,0000,,What if the goods of today\Nbecame the resources of tomorrow?
Dialogue: 0,0:01:58.90,0:02:00.84,Default,,0000,0000,0000,,It makes commercial sense.
Dialogue: 0,0:02:01.42,0:02:05.33,Default,,0000,0000,0000,,Instead of the throw-away\Nand replace culture we become used to,
Dialogue: 0,0:02:05.33,0:02:08.11,Default,,0000,0000,0000,,we'd adopt a return and renew one
Dialogue: 0,0:02:08.11,0:02:13.18,Default,,0000,0000,0000,,where products and components are designed\Nto be disassembled and regenerated.
Dialogue: 0,0:02:13.86,0:02:18.64,Default,,0000,0000,0000,,One solution may be to rethink\Nthe way we view ownership.
Dialogue: 0,0:02:19.35,0:02:22.26,Default,,0000,0000,0000,,What if we never actually\Nowned our technologies?
Dialogue: 0,0:02:22.26,0:02:25.60,Default,,0000,0000,0000,,We simply license them\Nfrom the manufacturers.
Dialogue: 0,0:02:26.20,0:02:29.49,Default,,0000,0000,0000,,Now, let's put these two cycles together.
Dialogue: 0,0:02:29.81,0:02:33.69,Default,,0000,0000,0000,,Imagine if we could design products\Nto come back to their makers,
Dialogue: 0,0:02:33.69,0:02:36.37,Default,,0000,0000,0000,,their technical materials being reused,
Dialogue: 0,0:02:36.37,0:02:40.61,Default,,0000,0000,0000,,and their biological parts\Nincreasing agricultural value.
Dialogue: 0,0:02:41.05,0:02:44.57,Default,,0000,0000,0000,,And imagine that these products\Nare made and transported
Dialogue: 0,0:02:44.57,0:02:46.67,Default,,0000,0000,0000,,using renewable energy.
Dialogue: 0,0:02:46.83,0:02:50.86,Default,,0000,0000,0000,,Here we have a model\Nthat builds prosperity long-term.
Dialogue: 0,0:02:50.86,0:02:52.35,Default,,0000,0000,0000,,And the good news is
Dialogue: 0,0:02:52.35,0:02:54.58,Default,,0000,0000,0000,,there are already companies out there
Dialogue: 0,0:02:54.58,0:02:57.39,Default,,0000,0000,0000,,who are beginning to adopt\Nthis way of working.
Dialogue: 0,0:02:57.90,0:03:03.12,Default,,0000,0000,0000,,But the circular economy isn't about\None manufacturer changing one product.
Dialogue: 0,0:03:03.51,0:03:06.94,Default,,0000,0000,0000,,It's about all the interconnecting\Ncompanies that form
Dialogue: 0,0:03:06.94,0:03:09.20,Default,,0000,0000,0000,,our infrastructure and economy
Dialogue: 0,0:03:09.20,0:03:10.64,Default,,0000,0000,0000,,coming together.
Dialogue: 0,0:03:10.96,0:03:12.54,Default,,0000,0000,0000,,It's about energy.
Dialogue: 0,0:03:12.82,0:03:16.99,Default,,0000,0000,0000,,It's about rethinking\Nthe operating system itself.
Dialogue: 0,0:03:18.48,0:03:24.05,Default,,0000,0000,0000,,We have a fantastic opportunity\Nto open new perspectives and new horizons.
Dialogue: 0,0:03:24.37,0:03:27.95,Default,,0000,0000,0000,,Instead of remaining trapped\Nin the frustrations of the present,
Dialogue: 0,0:03:27.95,0:03:30.70,Default,,0000,0000,0000,,with creativity and innovation,
Dialogue: 0,0:03:30.70,0:03:35.72,Default,,0000,0000,0000,,we really can rethink\Nand redesign our future.
Dialogue: 0,0:03:41.01,0:03:43.20,Default,,0000,0000,0000,,[Ellen MacArthur Foundation\NRethink the future]
Dialogue: 0,0:03:43.20,0:03:45.40,Default,,0000,0000,0000,,[www.ellenmacarthurfoundation.org]