9:59:59.000,9:59:59.000
The world is filled with [br]incredible objects

9:59:59.000,9:59:59.000
and rich cultural heritage.

9:59:59.000,9:59:59.000
And when we get access to them,

9:59:59.000,9:59:59.000
we are blown away, we fall in love.

9:59:59.000,9:59:59.000
But most of the time,

9:59:59.000,9:59:59.000
the world's population is living[br]without real access to arts and culture.

9:59:59.000,9:59:59.000
What might the connections be

9:59:59.000,9:59:59.000
when we start exploring our heritage,

9:59:59.000,9:59:59.000
the beautiful locations[br]and the art in this world.

9:59:59.000,9:59:59.000
Before we get started [br]in this presentation,

9:59:59.000,9:59:59.000
I just want to take care[br]of a few housekeeping points.

9:59:59.000,9:59:59.000
First, I am no expert in art or culture.

9:59:59.000,9:59:59.000
I fell into this by mistake,[br]but I'm loving it.

9:59:59.000,9:59:59.000
Secondly, all of what I'm going[br]to show you

9:59:59.000,9:59:59.000
belongs to the amazing museum's[br]archives and foundations

9:59:59.000,9:59:59.000
that we partner with.

9:59:59.000,9:59:59.000
None of this belongs to Google.

9:59:59.000,9:59:59.000
And finally, what you see[br]behind me

9:59:59.000,9:59:59.000
is available right now[br]on your mobile phones,

9:59:59.000,9:59:59.000
on your laptops.

9:59:59.000,9:59:59.000
This is a current platform [br]where you can explore

9:59:59.000,9:59:59.000
thousands of museums[br]and objects at your finger tips

9:59:59.000,9:59:59.000
in extremely high definition detail.

9:59:59.000,9:59:59.000
The diversity fo the content is what's[br]amazing.

9:59:59.000,9:59:59.000
If we just had European paintings,

9:59:59.000,9:59:59.000
if we just had modern art,

9:59:59.000,9:59:59.000
I think it gets a bit boring.

9:59:59.000,9:59:59.000
For example, we, this month, [br]launched the Black History channel

9:59:59.000,9:59:59.000
with 82 curated exhibitions,

9:59:59.000,9:59:59.000
which talk about arts and culture[br]in that community.

9:59:59.000,9:59:59.000
We also have some amazing objects[br]from Japan

9:59:59.000,9:59:59.000
around craftsmanship in Japan[br]called "Made in Japan".

9:59:59.000,9:59:59.000
And one of my favorite exhibitions,[br]

9:59:59.000,9:59:59.000
which actually is the idea [br]of my talk,

9:59:59.000,9:59:59.000
is I didn't expect to become[br]a fan of Japanese dolls.

9:59:59.000,9:59:59.000
But, I am.

9:59:59.000,9:59:59.000
And thanks to this exhibition[br]that has really taught me

9:59:59.000,9:59:59.000
what is the craftsmanship [br]behind the soul of a Japanese doll.

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Trust me, it's very exciting.

9:59:59.000,9:59:59.000
Take my word for it.

9:59:59.000,9:59:59.000
So, moving on swiftly,

9:59:59.000,9:59:59.000
one quick thing I wanted to showcase[br]in this platform,

9:59:59.000,9:59:59.000
which you can share with [br]your kids and your friends right now,

9:59:59.000,9:59:59.000
is you can travel to all these[br]amazing institutions virtually as well.

9:59:59.000,9:59:59.000
So one of our recent ideas was with[br]The Guggenheim Museum in New York

9:59:59.000,9:59:59.000
where you can actually get a taste[br]of what it might feel like

9:59:59.000,9:59:59.000
to actually be there.

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You can actually go to the ground floor[br]

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and obviously, most of you, I assume,[br]have been there.

9:59:59.000,9:59:59.000
And you can see the architectural[br]masterpiece that it is.

9:59:59.000,9:59:59.000
But imagine this accesibility[br]for a kid in Bombay

9:59:59.000,9:59:59.000
who's studying architecture,

9:59:59.000,9:59:59.000
who hasn't had a chance[br]to go to The Guggenheim as yet.

9:59:59.000,9:59:59.000
You can obviously look at objects[br]in the Guggenheim Museum,

9:59:59.000,9:59:59.000
you can obviously get in to them[br]and so on and so forth.

9:59:59.000,9:59:59.000
There's a lot of information here.

9:59:59.000,9:59:59.000
But this is not the purpose[br]of my talk today.

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This exists right now.

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What we now have are [br]the building blocks

9:59:59.000,9:59:59.000
to a very exciting future[br]

9:59:59.000,9:59:59.000
when it comes to arts and culture

9:59:59.000,9:59:59.000
and accessibility to arts and culture.

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So I am joined today on stage[br]by my good friend and artist in residence

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at our office in Paris, ?

9:59:59.000,9:59:59.000
who is the professor of interactive design

9:59:59.000,9:59:59.000
at Ecal University in [br]Lausanne, Switzerland.

9:59:59.000,9:59:59.000
What ? and our team of engineers[br]have been doing[br]

9:59:59.000,9:59:59.000
is trying to find these connections[br]and visualize a few of these.

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So I'm going to go quite quick now.

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Just clarification:

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Always, seeing the real thing[br]is better.

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In case people try to think [br]I'm replicating the real thing.

9:59:59.000,9:59:59.000
So moving on,

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this object you see behind me

9:59:59.000,9:59:59.000
is the Venus of Berekhat Ram.

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It's one of the oldest objects[br]in the world,

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around 233,000 years ago

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found in the Golan Heights

9:59:59.000,9:59:59.000
and currently residing in [br]the Israel Museum in Jerusalem.

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It is also one of the oldest objects[br]on our platform.

9:59:59.000,9:59:59.000
So let's zoom.

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We start from this one object.

9:59:59.000,9:59:59.000
And what if we zoomed out[br]

9:59:59.000,9:59:59.000
and actually tried to experience[br]our own cultural big bang.

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What might that look like?

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This is what we deal with[br]on a daily basis

9:59:59.000,9:59:59.000
at The Cultural Institute.

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Over 6 million cultural artifacts[br]curated and given to us by institutions

9:59:59.000,9:59:59.000
to actually make these connections.

9:59:59.000,9:59:59.000
You can travel through time,

9:59:59.000,9:59:59.000
you can understand more [br]about our society through these.

9:59:59.000,9:59:59.000
You can obviously look at it[br]from the perspective of our planet

9:59:59.000,9:59:59.000
and try to see how it might look[br]without borders

9:59:59.000,9:59:59.000
if we just organized art and culture.

9:59:59.000,9:59:59.000
We can also, then, plot it by time,

9:59:59.000,9:59:59.000
which obviously, for the data geek[br]in me is very fascinating.

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And you can spend hours looking[br]at every decade

9:59:59.000,9:59:59.000
and the contributions[br]in that decade and in those years

9:59:59.000,9:59:59.000
for art history and cultures.

9:59:59.000,9:59:59.000
We would love to spend hours[br]showing you each and every decade,

9:59:59.000,9:59:59.000
but we don't have the time right now.

9:59:59.000,9:59:59.000
So you can go on your phone[br]and actually do it yourseld.

9:59:59.000,9:59:59.000
(Applause)

9:59:59.000,9:59:59.000
But if you don't mind,

9:59:59.000,9:59:59.000
and you can hold your applause[br]'till later,

9:59:59.000,9:59:59.000
I don't want to run out of time

9:59:59.000,9:59:59.000
because I want to show you[br]a lot of really cool stuff.

9:59:59.000,9:59:59.000
(Laughter)

9:59:59.000,9:59:59.000
So just very quickly,

9:59:59.000,9:59:59.000
you can move on from here

9:59:59.000,9:59:59.000
to another very interesting idea.

9:59:59.000,9:59:59.000
Beyond the pretty picture,

9:59:59.000,9:59:59.000
beyond the nice visualization,

9:59:59.000,9:59:59.000
what is the purpose, how is this useful?

9:59:59.000,9:59:59.000
This next idea comes from [br]discussions with curators

9:59:59.000,9:59:59.000
that we've been having with museums,

9:59:59.000,9:59:59.000
who, by the way, I've fallen in love with

9:59:59.000,9:59:59.000
because they get their whole life[br]to actually try to tell these stories.

9:59:59.000,9:59:59.000
And one of the curators told me,

9:59:59.000,9:59:59.000
"Amit, what would it be like

9:59:59.000,9:59:59.000
if you could create [br]a virtual curator's table

9:59:59.000,9:59:59.000
where all these 6 million objects[br]

9:59:59.000,9:59:59.000
are displayed in a way for us[br]to look at the connections between them.

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And let's start --

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you can spend a lot of time,[br]trust me, looking at different objects

9:59:59.000,9:59:59.000
and understanding where they come from,

9:59:59.000,9:59:59.000
it's a crazy matric experience.

9:59:59.000,9:59:59.000
Just moving on,

9:59:59.000,9:59:59.000
let's take the world-famous [br]Vincent Van Gogh

9:59:59.000,9:59:59.000
who is very well represented[br]on this platform.

9:59:59.000,9:59:59.000
Thanks to the diversity[br]of the institutions we have,

9:59:59.000,9:59:59.000
we have over 211 high-definition,[br]amazing artworks by this artist

9:59:59.000,9:59:59.000
now organized in one [br]beautiful view.

9:59:59.000,9:59:59.000
And as it ? [br]

9:59:59.000,9:59:59.000
and as the seril goes deeper

9:59:59.000,9:59:59.000
you can see all the self-portraits,

9:59:59.000,9:59:59.000
you can see still life.

9:59:59.000,9:59:59.000
But I just wanted to highlight[br]one very quick example

9:59:59.000,9:59:59.000
which is very timely:

9:59:59.000,9:59:59.000
The Bedroom.

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This is an artwork where[br]three copies exist.

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One at the Van Gogh Museum[br]in Amsterdam,

9:59:59.000,9:59:59.000
one at the d'Orsay in Paris,

9:59:59.000,9:59:59.000
and one at the Art Institute[br]in Chicago,

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which actually is currently hosting[br]a reunion

9:59:59.000,9:59:59.000
of all three artworks physically,

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I think only for the second time ever.

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But, it is united digitally and virtually[br]for anybody to look at

9:59:59.000,9:59:59.000
in a very different way,

9:59:59.000,9:59:59.000
and you won't get pushed[br]in the line in the crowd.

9:59:59.000,9:59:59.000
So let's take you and let's travel[br]through the bedroom

9:59:59.000,9:59:59.000
very quickly so you can[br]experience

9:59:59.000,9:59:59.000
what we are doing for[br]every single object.

9:59:59.000,9:59:59.000
We want the image to speak[br]as much as it can

9:59:59.000,9:59:59.000
on a digital platform.

9:59:59.000,9:59:59.000
And all you need is[br]an internet connection and a computer[br]

9:59:59.000,9:59:59.000
(Applause)

9:59:59.000,9:59:59.000
And Seril, if you can go deeper, quickly.

9:59:59.000,9:59:59.000
I'm sorry, this is all live,

9:59:59.000,9:59:59.000
so you have to give Seril[br]a little bit of --

9:59:59.000,9:59:59.000
and this is available for every object:

9:59:59.000,9:59:59.000
modern art, contemporary art,[br]renaissance -- you name it,

9:59:59.000,9:59:59.000
even sculpture.

9:59:59.000,9:59:59.000
Sometimes, you don't know[br]what can attract you

9:59:59.000,9:59:59.000
to an artwork or to a museum[br]or to a cultural discovery.[br]

9:59:59.000,9:59:59.000
So for me personally,

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it was quite a challenge

9:59:59.000,9:59:59.000
because when I to make this [br]my full-time job at Google,

9:59:59.000,9:59:59.000
my mother was not very supportive.

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I love my mother,

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but she thought I was wasting my life[br]with this museum stuff.

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And for her, a museum is what[br]you do when you go on vacation

9:59:59.000,9:59:59.000
and you tick-mark and it's over, right?

9:59:59.000,9:59:59.000
And so, it took about 4 and a half years

9:59:59.000,9:59:59.000
for me to convince my lovely[br]Indian mother

9:59:59.000,9:59:59.000
that actually, this is worthwhile.

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And the way I did it

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was I realized one day that she[br]loves gold,

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and so I started showing her objects

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that have the material gold in them

9:59:59.000,9:59:59.000
and the first thing my mom [br]asks me is,

9:59:59.000,9:59:59.000
"How can we buy these?"

9:59:59.000,9:59:59.000
(Laughter)

9:59:59.000,9:59:59.000
And obviously, my salary is not that high

9:59:59.000,9:59:59.000
so I was like, "We can't actually [br]do that, mom.

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But you can explore them virtually."

9:59:59.000,9:59:59.000
And so now my mom --

9:59:59.000,9:59:59.000
every time I meet she's like,[br]"Any more gold,

9:59:59.000,9:59:59.000
any more silver in your project?

9:59:59.000,9:59:59.000
Can you show me?"

9:59:59.000,9:59:59.000
And that's the idea I'm trying[br]to illustrate.

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It does not matter how you get in,

9:59:59.000,9:59:59.000
as long as you get in.

9:59:59.000,9:59:59.000
Once you get in, you're hooked.

9:59:59.000,9:59:59.000
Moving on from here very quickly,

9:59:59.000,9:59:59.000
there is kind of a playful idea,[br]actually,

9:59:59.000,9:59:59.000
to illustrate the point of access,

9:59:59.000,9:59:59.000
and I'm going to go quite quickly[br]on this one.

9:59:59.000,9:59:59.000
We all know that seeing the artwork[br]in-person is amazing.

9:59:59.000,9:59:59.000
But we also know that most of us[br]can't do it,

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and the ones that can afford to do it,

9:59:59.000,9:59:59.000
it's complicated.

9:59:59.000,9:59:59.000
So Seril, can we just load up[br]our art trip,

9:59:59.000,9:59:59.000
what do we call it?

9:59:59.000,9:59:59.000
We don't have a good name for this.

9:59:59.000,9:59:59.000
But essentially, let's. --

9:59:59.000,9:59:59.000
so we have around 1,000[br]amazing institutions, 60 countries.

9:59:59.000,9:59:59.000
But let's start with Rembrandt,

9:59:59.000,9:59:59.000
we might have time for only[br]one example.

9:59:59.000,9:59:59.000
But thanks to the diversity,

9:59:59.000,9:59:59.000
we have around 500 amazing[br]Rembrandt object artworks

9:59:59.000,9:59:59.000
from 46 institutions[br]and 17 countries.

9:59:59.000,9:59:59.000
And let's say you on your next vacation

9:59:59.000,9:59:59.000
want to go see every single one of them.

9:59:59.000,9:59:59.000
That is your itinerary,

9:59:59.000,9:59:59.000
you will probably travel[br]53,000 kilometers,

9:59:59.000,9:59:59.000
visit around, I think, [br]46 institutions,

9:59:59.000,9:59:59.000
and just FYI, you might release[br]10 tons of CO2 emissions.

9:59:59.000,9:59:59.000
(Laughter)

9:59:59.000,9:59:59.000
But remember, it's art,

9:59:59.000,9:59:59.000
so you can justify it, perhaps,[br]in some way.

9:59:59.000,9:59:59.000
Moving on swiftly from here

9:59:59.000,9:59:59.000
is something a little bit more[br]technical and more interesting.

9:59:59.000,9:59:59.000
So all that we've shown you so far[br]uses metadata to make the connections.

9:59:59.000,9:59:59.000
But obviously we have something[br]cool nowadays

9:59:59.000,9:59:59.000
that everyone likes to talk about[br]called machine-learning.[br]

9:59:59.000,9:59:59.000
And so what we thought is,

9:59:59.000,9:59:59.000
"Let's strip out all the metadata,

9:59:59.000,9:59:59.000
let's look at what machine-learning[br]can do

9:59:59.000,9:59:59.000
based on visual recognition of[br]this entire collection."

9:59:59.000,9:59:59.000
And what we ended up with[br]is this very interesting map,

9:59:59.000,9:59:59.000
these clusters