The world is filled with
incredible objects
and rich cultural heritage.
And when we get access to them,
we are blown away, we fall in love.
But most of the time,
the world's population is living
without real access to arts and culture.
What might the connections be
when we start exploring our heritage,
the beautiful locations
and the art in this world.
Before we get started
in this presentation,
I just want to take care
of a few housekeeping points.
First, I am no expert in art or culture.
I fell into this by mistake,
but I'm loving it.
Secondly, all of what I'm going
to show you
belongs to the amazing museum's
archives and foundations
that we partner with.
None of this belongs to Google.
And finally, what you see
behind me
is available right now
on your mobile phones,
on your laptops.
This is a current platform
where you can explore
thousands of museums
and objects at your finger tips
in extremely high definition detail.
The diversity fo the content is what's
amazing.
If we just had European paintings,
if we just had modern art,
I think it gets a bit boring.
For example, we, this month,
launched the Black History channel
with 82 curated exhibitions,
which talk about arts and culture
in that community.
We also have some amazing objects
from Japan
around craftsmanship in Japan
called "Made in Japan".
And one of my favorite exhibitions,
which actually is the idea
of my talk,
is I didn't expect to become
a fan of Japanese dolls.
But, I am.
And thanks to this exhibition
that has really taught me
what is the craftsmanship
behind the soul of a Japanese doll.
Trust me, it's very exciting.
Take my word for it.
So, moving on swiftly,
one quick thing I wanted to showcase
in this platform,
which you can share with
your kids and your friends right now,
is you can travel to all these
amazing institutions virtually as well.
So one of our recent ideas was with
The Guggenheim Museum in New York
where you can actually get a taste
of what it might feel like
to actually be there.
You can actually go to the ground floor
and obviously, most of you, I assume,
have been there.
And you can see the architectural
masterpiece that it is.
But imagine this accesibility
for a kid in Bombay
who's studying architecture,
who hasn't had a chance
to go to The Guggenheim as yet.
You can obviously look at objects
in the Guggenheim Museum,
you can obviously get in to them
and so on and so forth.
There's a lot of information here.
But this is not the purpose
of my talk today.
This exists right now.
What we now have are
the building blocks
to a very exciting future
when it comes to arts and culture
and accessibility to arts and culture.
So I am joined today on stage
by my good friend and artist in residence
at our office in Paris, ?
who is the professor of interactive design
at Ecal University in
Lausanne, Switzerland.
What ? and our team of engineers
have been doing
is trying to find these connections
and visualize a few of these.
So I'm going to go quite quick now.
Just clarification:
Always, seeing the real thing
is better.
In case people try to think
I'm replicating the real thing.
So moving on,
this object you see behind me
is the Venus of Berekhat Ram.
It's one of the oldest objects
in the world,
around 233,000 years ago
found in the Golan Heights
and currently residing in
the Israel Museum in Jerusalem.
It is also one of the oldest objects
on our platform.
So let's zoom.
We start from this one object.
And what if we zoomed out
and actually tried to experience
our own cultural big bang.
What might that look like?
This is what we deal with
on a daily basis
at The Cultural Institute.
Over 6 million cultural artifacts
curated and given to us by institutions
to actually make these connections.
You can travel through time,
you can understand more
about our society through these.
You can obviously look at it
from the perspective of our planet
and try to see how it might look
without borders
if we just organized art and culture.
We can also, then, plot it by time,
which obviously, for the data geek
in me is very fascinating.
And you can spend hours looking
at every decade
and the contributions
in that decade and in those years
for art history and cultures.
We would love to spend hours
showing you each and every decade,
but we don't have the time right now.
So you can go on your phone
and actually do it yourseld.
(Applause)
But if you don't mind,
and you can hold your applause
'till later,
I don't want to run out of time
because I want to show you
a lot of really cool stuff.
(Laughter)
So just very quickly,
you can move on from here
to another very interesting idea.
Beyond the pretty picture,
beyond the nice visualization,
what is the purpose, how is this useful?
This next idea comes from
discussions with curators
that we've been having with museums,
who, by the way, I've fallen in love with
because they get their whole life
to actually try to tell these stories.
And one of the curators told me,
"Amit, what would it be like
if you could create
a virtual curator's table
where all these 6 million objects
are displayed in a way for us
to look at the connections between them.
And let's start --
you can spend a lot of time,
trust me, looking at different objects
and understanding where they come from,
it's a crazy matric experience.
Just moving on,
let's take the world-famous
Vincent Van Gogh
who is very well represented
on this platform.
Thanks to the diversity
of the institutions we have,
we have over 211 high-definition,
amazing artworks by this artist
now organized in one
beautiful view.
And as it ?
and as the seril goes deeper
you can see all the self-portraits,
you can see still life.
But I just wanted to highlight
one very quick example
which is very timely:
The Bedroom.
This is an artwork where
three copies exist.
One at the Van Gogh Museum
in Amsterdam,
one at the d'Orsay in Paris,
and one at the Art Institute
in Chicago,
which actually is currently hosting
a reunion
of all three artworks physically,
I think only for the second time ever.
But, it is united digitally and virtually
for anybody to look at
in a very different way,
and you won't get pushed
in the line in the crowd.
So let's take you and let's travel
through the bedroom
very quickly so you can
experience
what we are doing for
every single object.
We want the image to speak
as much as it can
on a digital platform.
And all you need is
an internet connection and a computer
(Applause)
And Seril, if you can go deeper, quickly.
I'm sorry, this is all live,
so you have to give Seril
a little bit of --
and this is available for every object:
modern art, contemporary art,
renaissance -- you name it,
even sculpture.
Sometimes, you don't know
what can attract you
to an artwork or to a museum
or to a cultural discovery.
So for me personally,
it was quite a challenge
because when I to make this
my full-time job at Google,
my mother was not very supportive.
I love my mother,
but she thought I was wasting my life
with this museum stuff.
And for her, a museum is what
you do when you go on vacation
and you tick-mark and it's over, right?
And so, it took about 4 and a half years
for me to convince my lovely
Indian mother
that actually, this is worthwhile.
And the way I did it
was I realized one day that she
loves gold,
and so I started showing her objects
that have the material gold in them
and the first thing my mom
asks me is,
"How can we buy these?"
(Laughter)
And obviously, my salary is not that high
so I was like, "We can't actually
do that, mom.
But you can explore them virtually."
And so now my mom --
every time I meet she's like,
"Any more gold,
any more silver in your project?
Can you show me?"
And that's the idea I'm trying
to illustrate.
It does not matter how you get in,
as long as you get in.
Once you get in, you're hooked.
Moving on from here very quickly,
there is kind of a playful idea,
actually,
to illustrate the point of access,
and I'm going to go quite quickly
on this one.
We all know that seeing the artwork
in-person is amazing.
But we also know that most of us
can't do it,
and the ones that can afford to do it,
it's complicated.
So Seril, can we just load up
our art trip,
what do we call it?
We don't have a good name for this.
But essentially, let's. --
so we have around 1,000
amazing institutions, 60 countries.
But let's start with Rembrandt,
we might have time for only
one example.
But thanks to the diversity,
we have around 500 amazing
Rembrandt object artworks
from 46 institutions
and 17 countries.
And let's say you on your next vacation
want to go see every single one of them.
That is your itinerary,
you will probably travel
53,000 kilometers,
visit around, I think,
46 institutions,
and just FYI, you might release
10 tons of CO2 emissions.
(Laughter)
But remember, it's art,
so you can justify it, perhaps,
in some way.
Moving on swiftly from here
is something a little bit more
technical and more interesting.
So all that we've shown you so far
uses metadata to make the connections.
But obviously we have something
cool nowadays
that everyone likes to talk about
called machine-learning.
And so what we thought is,
"Let's strip out all the metadata,
let's look at what machine-learning
can do
based on visual recognition of
this entire collection."
And what we ended up with
is this very interesting map,
these clusters