9:59:59.000,9:59:59.000 Blah blah blah blah blah. 9:59:59.000,9:59:59.000 Blah blah blah blah, 9:59:59.000,9:59:59.000 blah blah, blah blah blah blah blah blah. 9:59:59.000,9:59:59.000 Blah blah blah, blah blah. 9:59:59.000,9:59:59.000 So what the hell was that? 9:59:59.000,9:59:59.000 Well, you don't know 9:59:59.000,9:59:59.000 because you couldn't understand it. 9:59:59.000,9:59:59.000 It wasn't clear. 9:59:59.000,9:59:59.000 But hopefully, it was said[br]with enough conviction 9:59:59.000,9:59:59.000 that it was at least[br]alluringly mysterious. 9:59:59.000,9:59:59.000 Clarity or mystery? 9:59:59.000,9:59:59.000 I'm balancing these two things[br]in my daily work as a graphic designer, 9:59:59.000,9:59:59.000 as well as my daily life as a New Yorker 9:59:59.000,9:59:59.000 every day, 9:59:59.000,9:59:59.000 and there are two elements[br]that absolutely fascinate me. 9:59:59.000,9:59:59.000 Here's an example. 9:59:59.000,9:59:59.000 Now, how many people know what this is? 9:59:59.000,9:59:59.000 Okay. Now how many people[br]know what this is? 9:59:59.000,9:59:59.000 Okay. Thanks to two more deft strokes[br]by the genius Charles M. Schulz, 9:59:59.000,9:59:59.000 we now have seven deft strokes[br]that in and of themselves 9:59:59.000,9:59:59.000 create an entire emotional life, 9:59:59.000,9:59:59.000 one that has enthralled[br]hundreds of millions of fans 9:59:59.000,9:59:59.000 for over 50 years. 9:59:59.000,9:59:59.000 This is actually a cover of a book 9:59:59.000,9:59:59.000 that I designed about the work[br]of Schulz and his art, 9:59:59.000,9:59:59.000 which will be coming out this fall, 9:59:59.000,9:59:59.000 and that is the entire color. 9:59:59.000,9:59:59.000 There is no other typographic information[br]or visual information on the front, 9:59:59.000,9:59:59.000 and the name is the book[br]is Only What's Necessary. 9:59:59.000,9:59:59.000 So this is sort of symbolic about 9:59:59.000,9:59:59.000 the decisions I have to make every day 9:59:59.000,9:59:59.000 about the design that I'm perceiving, 9:59:59.000,9:59:59.000 and the design I'm creating. 9:59:59.000,9:59:59.000 So clarity. 9:59:59.000,9:59:59.000 Clarity gets to the point. 9:59:59.000,9:59:59.000 It's blunt. It's honest. It's sincere. 9:59:59.000,9:59:59.000 We ask ourselves this.[br][When should you be clear?] 9:59:59.000,9:59:59.000 Now, something like this, 9:59:59.000,9:59:59.000 whether we can read it or not, 9:59:59.000,9:59:59.000 needs to be really, really clear. 9:59:59.000,9:59:59.000 Is it? 9:59:59.000,9:59:59.000 This is a rather recent example[br]of urban clarity that I just love, 9:59:59.000,9:59:59.000 mainly because I'm always late 9:59:59.000,9:59:59.000 and I'm always in a hurry. 9:59:59.000,9:59:59.000 So when these meters started showing up[br]a couple of years ago on street corners, 9:59:59.000,9:59:59.000 I was thrilled, because now I finally knew 9:59:59.000,9:59:59.000 how many seconds I had[br]to get across a street 9:59:59.000,9:59:59.000 before I got run over by a car. 9:59:59.000,9:59:59.000 Six? I can do that. (Laughter) 9:59:59.000,9:59:59.000 So let's look at the yin[br]to the clarity yang, 9:59:59.000,9:59:59.000 and that is mystery. 9:59:59.000,9:59:59.000 Mystery is a lot more complicated[br]by its very definition. 9:59:59.000,9:59:59.000 Mystery demands to be decoded, 9:59:59.000,9:59:59.000 and when it's done right, 9:59:59.000,9:59:59.000 we really, really want to. 9:59:59.000,9:59:59.000 In World War II, the Germans[br]really, really wanted to decode this, 9:59:59.000,9:59:59.000 and they couldn't. 9:59:59.000,9:59:59.000 Here's an example of a design[br]that I've done recently 9:59:59.000,9:59:59.000 for a novel by Haruki Murakami, 9:59:59.000,9:59:59.000 who I've done design work for[br]for over 20 years now, 9:59:59.000,9:59:59.000 and this is a novel about a young man[br]who has four dear friends 9:59:59.000,9:59:59.000 who all of a sudden,[br]after their freshman year of college, 9:59:59.000,9:59:59.000 completely cut him off[br]with no explanation, 9:59:59.000,9:59:59.000 and he is devastated. 9:59:59.000,9:59:59.000 And the friend's names each have 9:59:59.000,9:59:59.000 a connotation in Japanese to a color. 9:59:59.000,9:59:59.000 So there's Mr. Red, there's Mr. Blue,[br]there's Ms. White, and Ms. Black. 9:59:59.000,9:59:59.000 Tsukuru Tazaki, his name[br]does not correspond to a color, 9:59:59.000,9:59:59.000 so his nickname is "Colorless," and[br]as he's looking back on their friendship, 9:59:59.000,9:59:59.000 he recalls that they were like[br]five fingers on a hand. 9:59:59.000,9:59:59.000 So I created this sort of abstract[br]representation of this, 9:59:59.000,9:59:59.000 but there's a lot more going on[br]underneath the surface of the story, 9:59:59.000,9:59:59.000 and there's more going on underneath[br]the surface of the jacket. 9:59:59.000,9:59:59.000 The four fingers are now four train lines 9:59:59.000,9:59:59.000 in the Tokyo subway system, 9:59:59.000,9:59:59.000 which has significance within the story. 9:59:59.000,9:59:59.000 And then you have[br]the colorless subway line 9:59:59.000,9:59:59.000 intersecting with each[br]of the other colors, 9:59:59.000,9:59:59.000 which basically he does[br]later on in the story. 9:59:59.000,9:59:59.000 He catches up with each of these people 9:59:59.000,9:59:59.000 to find out why they treated him[br]the way they did. 9:59:59.000,9:59:59.000 And so this is the three-dimensional[br]finished product 9:59:59.000,9:59:59.000 sitting on my desk in my office, 9:59:59.000,9:59:59.000 and what I was hoping for here[br]is that you'll simply be allured 9:59:59.000,9:59:59.000 by the mystery of what this looks like, 9:59:59.000,9:59:59.000 and will want to read it 9:59:59.000,9:59:59.000 to decode and find out and make more clear 9:59:59.000,9:59:59.000 why it looks the way it does. 9:59:59.000,9:59:59.000 [The Visual Vernacular.] 9:59:59.000,9:59:59.000 This is a way to use a more[br]familiar kind of mystery. 9:59:59.000,9:59:59.000 What does this mean? 9:59:59.000,9:59:59.000 This is what it means.[br][Make it look like something else.] 9:59:59.000,9:59:59.000 The visual vernacular is the way[br]we are used to seeing a certain thing 9:59:59.000,9:59:59.000 applied to something else so that[br]we see it in a different way. 9:59:59.000,9:59:59.000 This is an approach I wanted to take 9:59:59.000,9:59:59.000 to a book of essays by David Sedaris 9:59:59.000,9:59:59.000 that had this title at the time. 9:59:59.000,9:59:59.000 ["All the Beauty You Will Ever Need"] 9:59:59.000,9:59:59.000 Now, the challenge here was that[br]this title actually means nothing. 9:59:59.000,9:59:59.000 It's not connected to any[br]of the essays in a book. 9:59:59.000,9:59:59.000 It came to the author's boyfriend[br]in a dream. 9:59:59.000,9:59:59.000 Thank you very much, so -- (Laughter) --[br]so usually, I am creating a design 9:59:59.000,9:59:59.000 that is in some way based on the text,[br]but this is all the text there is. 9:59:59.000,9:59:59.000 So you've got this mysterious title[br]that really doesn't mean anything, 9:59:59.000,9:59:59.000 so I was trying to think: 9:59:59.000,9:59:59.000 where might I see a bit of mysterious text 9:59:59.000,9:59:59.000 that seems to mean something but doesn't, 9:59:59.000,9:59:59.000 and sure enough, not long after, 9:59:59.000,9:59:59.000 one evening after a Chinese meal, 9:59:59.000,9:59:59.000 this arrive,d and I thought,[br]"Ah, bing, ideagasm!" (Laughter) 9:59:59.000,9:59:59.000 I've always loved the hilariously[br]mysterious tropes of fortune cookies 9:59:59.000,9:59:59.000 that seem to mean something extremely deep 9:59:59.000,9:59:59.000 but when you think about them, if[br]you think about them, they really don't. 9:59:59.000,9:59:59.000 This says, "Hardly anyone knows how much[br]is gained by ignoring the future." 9:59:59.000,9:59:59.000 Thank you. (Laughter) 9:59:59.000,9:59:59.000 But we can take this visual vernacular 9:59:59.000,9:59:59.000 and apply it to Mr. Sedaris, 9:59:59.000,9:59:59.000 and we are so familiar 9:59:59.000,9:59:59.000 with how fortune cookie fortunes look 9:59:59.000,9:59:59.000 that we don't even need[br]the bits of the cookie anymore. 9:59:59.000,9:59:59.000 We're just seeing this strange thing 9:59:59.000,9:59:59.000 and we know we love David Sedaris, 9:59:59.000,9:59:59.000 and so we hope that[br]we're in for a good time. 9:59:59.000,9:59:59.000 ["Fraud." Essays by David Rakoff][br]David Rakoff was a wonderful writer 9:59:59.000,9:59:59.000 and he called his first book "Fraud" 9:59:59.000,9:59:59.000 because he was getting sent[br]on assignments by magazines 9:59:59.000,9:59:59.000 to do things that he[br]was not equipped to do. 9:59:59.000,9:59:59.000 So he was this skinny little urban guy 9:59:59.000,9:59:59.000 and GQ Magazine would send him[br]down the Colorado River 9:59:59.000,9:59:59.000 whitewater rafting to see[br]if he would survive. 9:59:59.000,9:59:59.000 And then he would write about it,[br]and he felt that he was a fraud 9:59:59.000,9:59:59.000 and that he was misrepresenting himself. 9:59:59.000,9:59:59.000 And so I wanted the cover of this book[br]to also misrepresent itself, 9:59:59.000,9:59:59.000 and then somehow show[br]a reader reacting to it. 9:59:59.000,9:59:59.000 This led me to graffiti. 9:59:59.000,9:59:59.000 I'm fascinated by graffiti. 9:59:59.000,9:59:59.000 I think anybody who lives[br]in an urban environment 9:59:59.000,9:59:59.000 encounters graffiti all the time,[br]and there's all different sorts of it. 9:59:59.000,9:59:59.000 This is a picture I took[br]on the Lower East Side 9:59:59.000,9:59:59.000 of just a transformer box on the sidewalk 9:59:59.000,9:59:59.000 and it's been tagged like crazy. 9:59:59.000,9:59:59.000 Now whether you look at this and think,[br]"Oh, that's a charming urban affectation," 9:59:59.000,9:59:59.000 or you look at and say,[br]"That's illegal abuse of property," 9:59:59.000,9:59:59.000 the one thingI think we can all agree on 9:59:59.000,9:59:59.000 is that you cannot read it. (Laughter) 9:59:59.000,9:59:59.000 Right? There is no clear message here. 9:59:59.000,9:59:59.000 There is another kind of graffiti[br]that I find far more interesting 9:59:59.000,9:59:59.000 which I call editorial graffiti. 9:59:59.000,9:59:59.000 This is a picture I took recently 9:59:59.000,9:59:59.000 in the subway, 9:59:59.000,9:59:59.000 and sometimes you see lots of fury[br]and stupid stuff, 9:59:59.000,9:59:59.000 but I thought this was interesting,[br]and this is a poster that is saying 9:59:59.000,9:59:59.000 "Rah, rah, Airbnb," 9:59:59.000,9:59:59.000 and someone has taken a magic marker 9:59:59.000,9:59:59.000 and has editorialized about[br]what they think about it. 9:59:59.000,9:59:59.000 And it got my attention. 9:59:59.000,9:59:59.000 So I was thinking, how do we[br]apply this to this book? 9:59:59.000,9:59:59.000 So I get the book by this person, 9:59:59.000,9:59:59.000 and I start reading it, and I'm thinking, 9:59:59.000,9:59:59.000 this guy is not who he says he is. 9:59:59.000,9:59:59.000 He's a fraud, and I get out[br]a red magic marker, 9:59:59.000,9:59:59.000 and out of frustration just[br]scribble this across the front. 9:59:59.000,9:59:59.000 Design done. (Laughter) 9:59:59.000,9:59:59.000 And they went for it! (Laughter) 9:59:59.000,9:59:59.000 Author liked it, publisher like it, 9:59:59.000,9:59:59.000 and that is how the book[br]went out into the world, 9:59:59.000,9:59:59.000 and it was really fun to see[br]people reading this on the subway 9:59:59.000,9:59:59.000 and walking around with it[br]and what have you, 9:59:59.000,9:59:59.000 and they all sort of looked[br]like they were crazy. 9:59:59.000,9:59:59.000 (Laughter) 9:59:59.000,9:59:59.000 ["Perfidia." A novel by James Ellroy.][br]Okay, James Ellroy, amazing crime writer, 9:59:59.000,9:59:59.000 a good friend, I've worked[br]with him for many years. 9:59:59.000,9:59:59.000 He is probably best known as the author 9:59:59.000,9:59:59.000 of "The Black Dalia"[br]and "L.A. Confidential." 9:59:59.000,9:59:59.000 His most recent novel was called this, 9:59:59.000,9:59:59.000 which is a very mysterious name 9:59:59.000,9:59:59.000 that I'm sure a lot of people know[br]what it means, but a lot of people don't. 9:59:59.000,9:59:59.000 And it's a story about a Japanese-American[br]detective in Los Angeles in 1941 9:59:59.000,9:59:59.000 investigating a murder. 9:59:59.000,9:59:59.000 And then Pearl Harbor happens,[br]and as if his life wasn't difficult enough, 9:59:59.000,9:59:59.000 now the race relations 9:59:59.000,9:59:59.000 have really ratcheted up, 9:59:59.000,9:59:59.000 and then the Japanese-American[br]internment camps are quickly created, 9:59:59.000,9:59:59.000 and there's lots of tension 9:59:59.000,9:59:59.000 and horrible stuff as he's still[br]trying to solve this murder. 9:59:59.000,9:59:59.000 And so I did at first think[br]very literally about this in terms of 9:59:59.000,9:59:59.000 all right, we'll take Pearl Harbor 9:59:59.000,9:59:59.000 and we'll add it to Los Angeles 9:59:59.000,9:59:59.000 and we'll make this kind of, like, 9:59:59.000,9:59:59.000 apocalyptic dawn[br]on the horizon of the city. 9:59:59.000,9:59:59.000 And so that's a picture from Pearl Harbor 9:59:59.000,9:59:59.000 just grafted onto Los Angeles. 9:59:59.000,9:59:59.000 My editor in chief said,[br]"You know, it's interesting 9:59:59.000,9:59:59.000 but I think you can do better[br]and I think you can make it simpler." 9:59:59.000,9:59:59.000 And so I went back[br]to the drawing board, as I often do. 9:59:59.000,9:59:59.000 But also, being alive to my surroundings, 9:59:59.000,9:59:59.000 I work in a high rise in Midtown, 9:59:59.000,9:59:59.000 and every night,[br]before I leave the office, 9:59:59.000,9:59:59.000 I have to push this button to get out, 9:59:59.000,9:59:59.000 and the big heavy glass doors open[br]and I can get onto the elevator. 9:59:59.000,9:59:59.000 And one night, all of a sudden, 9:59:59.000,9:59:59.000 I looked at this and I saw it in a way[br]that I hadn't really noticed it before. 9:59:59.000,9:59:59.000 Big red circle, danger. 9:59:59.000,9:59:59.000 And I thought this was so obvious 9:59:59.000,9:59:59.000 that it had to have been[br]done a zillion times, 9:59:59.000,9:59:59.000 and so I did a Google image search,[br]and I couldn't find another book cover 9:59:59.000,9:59:59.000 that looked quite like this, 9:59:59.000,9:59:59.000 and so this is really[br]what solved the problem, 9:59:59.000,9:59:59.000 and graphically it's more interesting 9:59:59.000,9:59:59.000 and creates a bigger tension[br]between the idea 9:59:59.000,9:59:59.000 of a certain kind of sunrise[br]coming up over L.A. and America. 9:59:59.000,9:59:59.000 ["Gulp." A tour of the human[br]digestive system by Mary Roach.] 9:59:59.000,9:59:59.000 Mary Roach is an amazing writer 9:59:59.000,9:59:59.000 who takes potentially mundane[br]scientific subjects 9:59:59.000,9:59:59.000 and makes them not mundane at all.[br]She makes them really fun. 9:59:59.000,9:59:59.000 So in this particular case, 9:59:59.000,9:59:59.000 it's about the human digestive system. 9:59:59.000,9:59:59.000 So I'm trying to figure out what[br]is the cover of this book going to be. 9:59:59.000,9:59:59.000 This is a self-portrait. (Laughter) 9:59:59.000,9:59:59.000 Every morning I look at myself[br]in the medicine cabinet mirror 9:59:59.000,9:59:59.000 to see if my tongue is black. 9:59:59.000,9:59:59.000 And if it's not, I'm good to go. 9:59:59.000,9:59:59.000 (Laughter) 9:59:59.000,9:59:59.000 I recommend you all do this. 9:59:59.000,9:59:59.000 But I also started thinking, you know,[br]here's our introduction. 9:59:59.000,9:59:59.000 Right? Into the human digestive system. 9:59:59.000,9:59:59.000 But I think what we can all agree on 9:59:59.000,9:59:59.000 is that actual photographs[br]of human mouths, at least based on this, 9:59:59.000,9:59:59.000 are off-putting. (Laughter) 9:59:59.000,9:59:59.000 So for the cover, then,[br]I had this illustration done 9:59:59.000,9:59:59.000 which is literally more palatable 9:59:59.000,9:59:59.000 and reminds us that it's best[br]to approach the digestive system 9:59:59.000,9:59:59.000 from this end. 9:59:59.000,9:59:59.000 (Laughter) 9:59:59.000,9:59:59.000 I don't even have to complete[br]the sentence. All right. 9:59:59.000,9:59:59.000 [Unuseful mystery][br]What happens when clarity 9:59:59.000,9:59:59.000 and mystery get mixed up? 9:59:59.000,9:59:59.000 And we see this all the time. 9:59:59.000,9:59:59.000 This is what I call unuseful mystery. 9:59:59.000,9:59:59.000 I go down into the subway,[br]take the subway a lot, 9:59:59.000,9:59:59.000 and this piece of paper[br]is taped to a girder. 9:59:59.000,9:59:59.000 Right? And now I'm thinking, uh oh, 9:59:59.000,9:59:59.000 and the train's about to come and I'm[br]trying to figure out what this means, 9:59:59.000,9:59:59.000 and thanks a lot. 9:59:59.000,9:59:59.000 Part of the problem here is that[br]they've compartmentalized the information 9:59:59.000,9:59:59.000 in a way they think is helpful,[br]and frankly, I don't think it is at all. 9:59:59.000,9:59:59.000 So this is mystery we do not need. 9:59:59.000,9:59:59.000 What we need is useful clarity,[br]so just for fun, I redesigned this. 9:59:59.000,9:59:59.000 This is using all the same elements. 9:59:59.000,9:59:59.000 (Applause) 9:59:59.000,9:59:59.000 Thank you. I am still waiting[br]for a call from the MTA. (Laughter) 9:59:59.000,9:59:59.000 You know, I'm actually not even[br]using more colors than they use. 9:59:59.000,9:59:59.000 They just didn't even bother[br]to make the 4 and the 5 green, 9:59:59.000,9:59:59.000 those idiots. (Laughter) 9:59:59.000,9:59:59.000 So the first thing that we see[br]is that there is a service change, 9:59:59.000,9:59:59.000 and then, in two complete sentences[br]with a beginning, a middle, and an end, 9:59:59.000,9:59:59.000 it tells us what the change is[br]and what's going to be happening. 9:59:59.000,9:59:59.000 Call me crazy! (Laughter) 9:59:59.000,9:59:59.000 [Useful mystery][br]All right. 9:59:59.000,9:59:59.000 Now, here is a piece[br]of mystery that I love: 9:59:59.000,9:59:59.000 packaging. 9:59:59.000,9:59:59.000 This redesign of the Diet Coke can 9:59:59.000,9:59:59.000 by Turner Duckworth[br]is to me truly a piece of art. 9:59:59.000,9:59:59.000 It's a work of art. It's beautiful. 9:59:59.000,9:59:59.000 But what part of what makes it[br]so enheartening to me as a designer 9:59:59.000,9:59:59.000 is that he's taken the visual[br]vernacular of Diet Coke 9:59:59.000,9:59:59.000 -- the tight faces, the colors,[br]the silver background -- 9:59:59.000,9:59:59.000 and he's reduced them[br]to their most essential parts, 9:59:59.000,9:59:59.000 so it's like going back[br]to the Charlie Brown face. 9:59:59.000,9:59:59.000 It's like, how can you give them just[br]enough information so they know what it is 9:59:59.000,9:59:59.000 but giving them the credit[br]for the knowledge that they already have 9:59:59.000,9:59:59.000 about this thing? 9:59:59.000,9:59:59.000 It looks great, and you would go[br]into a delicatessen 9:59:59.000,9:59:59.000 and all of a sudden see that on the shelf, 9:59:59.000,9:59:59.000 and it's wonderful. 9:59:59.000,9:59:59.000 All right, which makes the next thing 9:59:59.000,9:59:59.000 -- [Unuseful clarity] --[br]all the more disheartening, 9:59:59.000,9:59:59.000 at least to me. 9:59:59.000,9:59:59.000 So okay, again, going back[br]down into the subway, 9:59:59.000,9:59:59.000 after this came out, 9:59:59.000,9:59:59.000 these are pictures that I took. 9:59:59.000,9:59:59.000 Times Square subway station: 9:59:59.000,9:59:59.000 Coca-Cola has bought out[br]the entire thing for advertising. Okay? 9:59:59.000,9:59:59.000 And maybe some of you[br]know where this is going. 9:59:59.000,9:59:59.000 Ahem. 9:59:59.000,9:59:59.000 "You moved to New York[br]with the clothes on your back, 9:59:59.000,9:59:59.000 the cash in your pocket,[br]and you're eyes on the prize. 9:59:59.000,9:59:59.000 You're on Coke." (Laughter) 9:59:59.000,9:59:59.000 "You moved to New York[br]with an MBA, one clean suit, 9:59:59.000,9:59:59.000 and an extremely firm handshake. 9:59:59.000,9:59:59.000 You're on Coke." (Laughter) 9:59:59.000,9:59:59.000 These are real! (Laughter0 9:59:59.000,9:59:59.000 Not even the support beams were spared, 9:59:59.000,9:59:59.000 except they switched into Yoda mode. 9:59:59.000,9:59:59.000 "Coke you're on." (Laughter) 9:59:59.000,9:59:59.000 This campaign was a huge misstep. 9:59:59.000,9:59:59.000 It was pulled almost instantly 9:59:59.000,9:59:59.000 due to consumer backlash 9:59:59.000,9:59:59.000 and all sorts of unflattering[br]parodies on the web 9:59:59.000,9:59:59.000 -- (Laughter) -- 9:59:59.000,9:59:59.000 and also that dot next to "You're on,"[br]that's not a period, that's a trademark. 9:59:59.000,9:59:59.000 So thanks a lot. So to me,[br]this was just so bizarre 9:59:59.000,9:59:59.000 about how they could get the packaging[br]so mysteriously beautiful and perfect 9:59:59.000,9:59:59.000 and the message so unbearably,[br]clearly wrong. 9:59:59.000,9:59:59.000 It was just incredible to me. 9:59:59.000,9:59:59.000 So I just hope that I've been able[br]to share with you some of my insights 9:59:59.000,9:59:59.000 on the uses of clarity[br]and mystery in my work, 9:59:59.000,9:59:59.000 and maybe how you might decide 9:59:59.000,9:59:59.000 to be more clear in your life 9:59:59.000,9:59:59.000 or maybe to me a bit more mysterious 9:59:59.000,9:59:59.000 and not so over-sharing. 9:59:59.000,9:59:59.000 (Laughter) 9:59:59.000,9:59:59.000 And if there's just one thing[br]that I leave you with from this talk, 9:59:59.000,9:59:59.000 I hope it's this: 9:59:59.000,9:59:59.000 Blih blih blih blah.[br]Blah blah blih blih. 9:59:59.000,9:59:59.000 Blih blih blah blah blah.[br]Blah blah blah. 9:59:59.000,9:59:59.000 Blah blah. 9:59:59.000,9:59:59.000 (Applause)