WEBVTT 00:00:07.526 --> 00:00:11.500 Are there any freelancers here in the theater? 00:00:11.501 --> 00:00:14.500 Raise your hand, freelancers! I can't see well, 00:00:14.501 --> 00:00:17.043 but I still can see several hands in the air. 00:00:17.044 --> 00:00:20.501 Have any of you already experimented coworking? 00:00:20.501 --> 00:00:21.918 One hand, two hands... 00:00:21.919 --> 00:00:26.460 In fact, coworking is based on two principles. 00:00:26.501 --> 00:00:29.377 The first principle is to share work spaces 00:00:29.501 --> 00:00:32.583 and to form a network, a community. 00:00:32.584 --> 00:00:38.918 And this community will favor exchanges, helping each other out, and creativity. 00:00:38.918 --> 00:00:40.460 It's a very simple idea, 00:00:40.584 --> 00:00:44.085 and it makes you wonder why nobody thought of it earlier. 00:00:44.086 --> 00:00:47.125 Coworking was created in 2005 in San Francisco. 00:00:47.125 --> 00:00:50.375 And in fact, what really promoted the emergence of coworking, 00:00:50.376 --> 00:00:52.522 was the development of new technologies. 00:00:52.523 --> 00:00:55.960 Nowadays, with your computer, you have become completely mobile. 00:00:56.057 --> 00:00:57.458 You can go anywhere you like. 00:00:57.459 --> 00:01:00.418 In one click, you have access to your entire office's content. 00:01:00.419 --> 00:01:04.500 And to all the information, all the knowledge of the world. 00:01:04.501 --> 00:01:09.460 It's the equivalent of entire libraries, and you're connected to the entire world. 00:01:09.461 --> 00:01:14.501 Under these conditions, you can work from anywhere. 00:01:14.542 --> 00:01:17.126 Do any of you take the train in the morning? 00:01:17.127 --> 00:01:19.333 I took it for quite some time, 00:01:19.334 --> 00:01:23.833 and I was surprised to see how before arriving at work, 00:01:23.834 --> 00:01:26.335 the majority of riders were already working, 00:01:26.370 --> 00:01:28.530 with their computers, on the train. 00:01:28.542 --> 00:01:31.416 Now, trains are not coworking spaces, 00:01:31.417 --> 00:01:34.209 but who knows, one day they may become coworking spaces. 00:01:34.167 --> 00:01:35.626 In fact, anything is possible. 00:01:35.667 --> 00:01:37.543 I'll continue with some more questions. 00:01:37.544 --> 00:01:41.959 Are any of you subscribers to Mobility? Nobody? 00:01:41.976 --> 00:01:43.173 Well, you're missing out. 00:01:43.292 --> 00:01:45.374 I've experimented it for two years, 00:01:45.375 --> 00:01:48.750 because I didn't have a car at one point, and it's absolutely amazing. 00:01:48.751 --> 00:01:52.252 First, I had cars much better than the ones I have now, 00:01:52.253 --> 00:01:55.374 and I also had no worries. 00:01:55.375 --> 00:01:59.293 I encourage you to take a look at what Mobility offers. 00:01:59.959 --> 00:02:02.958 Maybe I'll be more successful with my second question: 00:02:02.959 --> 00:02:03.981 Are there any of you 00:02:03.982 --> 00:02:07.751 who have already lived or who currently live with roommates? 00:02:09.083 --> 00:02:12.250 Maybe back when you were studying. 00:02:13.083 --> 00:02:19.124 Well, when you have tried Mobility, and when you have lived with roommates, 00:02:19.125 --> 00:02:24.876 you are living in and practicing a collaborative economy. 00:02:25.042 --> 00:02:29.042 A collaborative economy is a state of mind. 00:02:29.501 --> 00:02:33.833 In fact, it's based on consumption and on a way of life. 00:02:33.834 --> 00:02:38.001 When you share a car, you're experiencing collaborative consumption. 00:02:38.032 --> 00:02:41.912 You're offered a good, and rather than purchase it, you use it. 00:02:42.375 --> 00:02:44.334 Doing so, you optimize resources. 00:02:44.335 --> 00:02:46.210 When you live with roommates, 00:02:46.211 --> 00:02:48.958 you experience a collaborative way of life. 00:02:48.959 --> 00:02:51.207 Rather than everyone having its own apartment, 00:02:51.208 --> 00:02:53.668 you share the same apartment, you share the kitchen, 00:02:53.669 --> 00:02:57.168 you share the living room, you take turns cleaning the apartment. 00:02:57.169 --> 00:03:01.417 It's a collaborative way of life. You share resources. 00:03:01.709 --> 00:03:04.833 Coworking uses the same logic. 00:03:04.834 --> 00:03:09.917 In a coworking space, you have workplaces, you have wi-fi connections, 00:03:09.918 --> 00:03:12.710 you have a photocopier for printing or scanning, 00:03:12.711 --> 00:03:14.418 a kitchen where you can make food. 00:03:14.459 --> 00:03:19.377 In other words, everything you need to work together with other coworkers. 00:03:19.378 --> 00:03:22.894 Coworking is a response to the economic crisis. 00:03:22.895 --> 00:03:24.755 And the collaborative economy is too. 00:03:24.756 --> 00:03:30.876 They are responses to a gloomy situation, to distrust, and suspicion. 00:03:30.959 --> 00:03:33.376 How does this happen in a coworking space? 00:03:33.377 --> 00:03:34.791 In a coworking space, 00:03:34.792 --> 00:03:38.084 you will look for and find the solution that works for you. 00:03:38.085 --> 00:03:41.208 Most of the time, coworkers are freelancers. 00:03:41.209 --> 00:03:43.438 There are several types of freelancers. 00:03:43.439 --> 00:03:45.751 You can be a freelancer to the core 00:03:45.751 --> 00:03:48.960 and still need a certain regularity, and structure, 00:03:48.961 --> 00:03:55.416 but not necessarily ready to invest in very costly fixed structures. 00:03:55.417 --> 00:03:59.082 So, you choose to go to a coworking space full time. 00:03:59.083 --> 00:04:02.333 You have your office, you can get your own cabinet, 00:04:02.375 --> 00:04:04.958 and you have all the basic technological tools 00:04:04.959 --> 00:04:07.501 necessary to be able to carry out your work properly. 00:04:07.502 --> 00:04:10.419 But maybe you don't feel like spending all your time 00:04:10.420 --> 00:04:14.043 in a coworking space, as you might have done somewhere else 00:04:14.167 --> 00:04:17.668 I might have done that in a previous life by working in an office. 00:04:17.791 --> 00:04:20.293 That hasn't really convinced me, in fact. 00:04:20.293 --> 00:04:24.291 So, in a coworking space, you can also choose to come 00:04:24.292 --> 00:04:26.918 to break up the loneliness of working at home a bit, 00:04:26.935 --> 00:04:29.082 to meet other people, 00:04:29.083 --> 00:04:32.250 to test your opinions against those of your coworkers. 00:04:32.278 --> 00:04:34.249 You can come part time. 00:04:34.250 --> 00:04:35.751 When people work freelance, 00:04:35.876 --> 00:04:38.835 they can end up in a situation where they are very busy, 00:04:38.918 --> 00:04:42.377 and have to move around a lot and they need solutions that are flexible. 00:04:42.417 --> 00:04:45.709 In a coworking space you can choose to come for a full day, 00:04:45.709 --> 00:04:48.335 there are packs for four days, ten days. 00:04:48.336 --> 00:04:52.876 At that moment, when you need it, you register in an online agenda, 00:04:52.918 --> 00:04:56.231 and you reserve your spot in the coworking space. 00:04:56.232 --> 00:05:00.292 All of this can be varied over the long term or the short term. 00:05:00.293 --> 00:05:05.626 And when you have found the right formula, what happens in a coworking space? 00:05:06.709 --> 00:05:10.627 Theoretically, when you get there, it is to work. 00:05:10.667 --> 00:05:12.750 OK, I swear to you that on some days, 00:05:12.751 --> 00:05:16.293 there's no way that anyone who goes to the Simplon 8 space in Martigny 00:05:16.294 --> 00:05:21.793 can tell whether, in the space, there are one, three, or eight people working there. 00:05:22.542 --> 00:05:24.751 You could hear a pin drop. 00:05:24.751 --> 00:05:27.189 The concentration level is at its peak. 00:05:27.190 --> 00:05:30.626 It's like being in a library: everyone is focus on its work, 00:05:30.626 --> 00:05:33.085 and in fact, coworkers often tell me that it is 00:05:33.086 --> 00:05:34.981 the concentration of their neighbors 00:05:34.982 --> 00:05:38.585 that positively impacts them and enable them to finish their work 00:05:38.626 --> 00:05:42.335 and to move forward, without being distracted by all sort of things. 00:05:42.584 --> 00:05:44.709 On other days, it's buzzing with activity, 00:05:44.710 --> 00:05:46.918 everybody talks, everybody exchange. 00:05:46.918 --> 00:05:51.374 In a coworking space, you have an entire community of resources, 00:05:51.375 --> 00:05:54.291 of people who are complementary, who want to share, 00:05:54.292 --> 00:05:55.393 people who have talents 00:05:55.513 --> 00:05:59.876 and, at any given time, are very likely to make contact and exchange with each other. 00:05:59.877 --> 00:06:02.502 These exchanges come in several different types. 00:06:02.542 --> 00:06:07.876 In my coworking space, I have somebody who might one day be called 00:06:07.959 --> 00:06:12.543 to do an activity report on her work, on her small business. 00:06:13.042 --> 00:06:17.042 To do the report properly, she decides do it in French and German. 00:06:17.959 --> 00:06:20.416 She speaks German perfectly, no problem. 00:06:20.417 --> 00:06:21.996 She prepares her activity report, 00:06:22.116 --> 00:06:24.580 and at the last moment she has second thought, 00:06:24.581 --> 00:06:26.508 "German isn't my native language, 00:06:26.509 --> 00:06:31.335 it would be nice if I could find someone to reread my report." 00:06:31.584 --> 00:06:34.043 There's a translator in my coworking space. 00:06:34.044 --> 00:06:38.104 This person will ask him to take a quick look at her project, 00:06:38.105 --> 00:06:42.083 to give her some feedback, to make a few corrections, if need be. 00:06:42.125 --> 00:06:45.124 This translator hasn't been settled for very long, 00:06:45.125 --> 00:06:46.500 and for some times, 00:06:46.501 --> 00:06:49.210 he has begun to prepare the launch of his own website. 00:06:49.211 --> 00:06:52.834 He fund a web designer who is working with him, 00:06:52.876 --> 00:06:54.543 but it's not that simple. 00:06:54.544 --> 00:06:56.584 Even if you find someone who can do it, 00:06:56.584 --> 00:06:58.881 you must provide the person with text and images, 00:06:58.881 --> 00:07:00.507 and he is experiencing just that. 00:07:00.547 --> 00:07:03.501 At a certain point, he didn't know anymore and wondered, 00:07:03.584 --> 00:07:06.834 "What pictures should I use what can I put as tabs, 00:07:06.876 --> 00:07:09.583 what kind of themes are there?" 00:07:09.584 --> 00:07:13.583 A web designer recently began to come regularly to the space. 00:07:13.584 --> 00:07:16.126 Well, he won't build the site for the translator. 00:07:16.127 --> 00:07:19.751 However, when he heard about the website's problems, 00:07:19.792 --> 00:07:21.376 he advised the translator. 00:07:21.377 --> 00:07:24.334 He told him, "Pay attention, don't use too much text, 00:07:24.335 --> 00:07:27.376 make sure that each page is very easily accessible, 00:07:27.417 --> 00:07:30.126 that users know where they are in the site." 00:07:30.127 --> 00:07:32.876 That advice is extremely valuable. 00:07:32.876 --> 00:07:35.710 Since he's new, this web designer has just opened his box 00:07:35.819 --> 00:07:36.920 to set up his start-up. 00:07:37.040 --> 00:07:39.457 When he's received some orders from clients, 00:07:39.751 --> 00:07:42.793 sometimes he gets a bit stuck with the graphics. 00:07:42.834 --> 00:07:44.793 Because that's not his strong suit. 00:07:44.794 --> 00:07:47.626 He prefers programming, working with the back end, 00:07:47.627 --> 00:07:50.544 but the graphics aren't what he's good at. 00:07:50.584 --> 00:07:53.460 There aren't any graphic designers in my coworking space. 00:07:53.461 --> 00:07:55.709 Despite this, he's tried asking other people: 00:07:55.710 --> 00:07:59.335 "Is there any chance you know a graphic artist who could help me?" 00:07:59.336 --> 00:08:02.252 And I know a graphic designer who I work with regularly, 00:08:02.253 --> 00:08:04.917 and I've given him his address, 00:08:04.918 --> 00:08:07.752 and from then on, he works with this graphic designer. 00:08:07.792 --> 00:08:10.834 And this graphic designer will maybe need a translation later. 00:08:10.834 --> 00:08:13.418 And it continues that way, in all directions. 00:08:13.419 --> 00:08:16.834 These aren't big jobs. There is not exchange of money. 00:08:16.876 --> 00:08:18.708 People are simply helping each other, 00:08:18.709 --> 00:08:21.251 "I'll help you one day, then you help someone else, 00:08:21.417 --> 00:08:25.500 and the next day that someone else will maybe help me in return." 00:08:25.542 --> 00:08:27.334 It's a formula of mutual assistance. 00:08:27.335 --> 00:08:30.417 It happens in a very informal way, almost every day. 00:08:30.418 --> 00:08:33.626 One other form is bartering. You all know what that is. 00:08:33.626 --> 00:08:36.106 People who come to coworking spaces regularly 00:08:36.107 --> 00:08:38.833 are very often people who work in communication. 00:08:38.833 --> 00:08:42.793 And when they write texts, it may be useful to have those texts reread. 00:08:42.833 --> 00:08:44.917 I myself write texts. 00:08:44.918 --> 00:08:48.836 In the company where I used to work official reviewers were paid to do that. 00:08:48.837 --> 00:08:50.458 Now I don't have anyone. 00:08:50.459 --> 00:08:55.043 I have people to ask occasionally, but they are not always available. 00:08:55.083 --> 00:08:59.208 There's another person in Simplon 8 who works in communications and writes. 00:08:59.209 --> 00:09:02.127 And he regularly gets asked to reread texts. It's a barter. 00:09:02.584 --> 00:09:06.210 So, the translator, with his website up, says to himself:, 00:09:06.250 --> 00:09:09.624 "I need to do a Google Adwords campaign." 00:09:09.626 --> 00:09:12.999 But he's never done one. Social networks are not his thing. 00:09:13.000 --> 00:09:14.676 All of a sudden, he talks about it, 00:09:14.796 --> 00:09:18.585 and realizes that there is a web communication specialist there. 00:09:18.586 --> 00:09:22.793 Since the web specialist is very busy, she really won't be able to take the time 00:09:22.794 --> 00:09:27.166 from her professional work to do his AdWords campaign. 00:09:27.167 --> 00:09:30.584 But, they've worked out a price, they come to an agreement 00:09:30.626 --> 00:09:35.883 and finally the translator hires the web communication specialist 00:09:35.884 --> 00:09:38.373 to make him a Google AdWords campaign. 00:09:38.375 --> 00:09:40.834 Who are the people involved in coworking? 00:09:40.834 --> 00:09:44.583 As I told you just now, mainly freelancers. 00:09:44.584 --> 00:09:48.374 I've had the occasion, at the beginning of the year, to host a business manager. 00:09:48.375 --> 00:09:50.792 He owned a small business with about 30 employees. 00:09:50.793 --> 00:09:54.210 He came to see me because he wanted to sell me internet services. 00:09:54.211 --> 00:09:56.917 So, he came over, and some other coworkers were there, 00:09:56.918 --> 00:09:59.502 we had something to drink together, and began to chat, 00:09:59.503 --> 00:10:03.751 and he found it really nice to have all these resources in the same place. 00:10:03.752 --> 00:10:07.377 He happened to be in the process of getting a postgraduate degree, 00:10:07.383 --> 00:10:10.166 and he needed to write a publication. 00:10:10.167 --> 00:10:11.542 He was a young father, 00:10:11.709 --> 00:10:14.834 he didn't have time at home to work on it in peace. 00:10:14.835 --> 00:10:17.501 At his job, he was always preoccupied. 00:10:17.542 --> 00:10:22.460 So, he decided to come to the Simplon 8 space to work on his publication. 00:10:22.461 --> 00:10:26.374 He came, he took out a subscription of 4 flexible days, 00:10:26.375 --> 00:10:28.374 he came when he had time; 00:10:28.375 --> 00:10:33.500 it was very useful not to have to worry about anything else for four full days. 00:10:33.501 --> 00:10:35.958 What's more, he made exchanges with the others. 00:10:35.959 --> 00:10:38.209 I don't know if he sold his internet services, 00:10:38.223 --> 00:10:39.958 but it may be possible. 00:10:39.959 --> 00:10:44.042 In addition, there may be directors, managers, 00:10:44.083 --> 00:10:46.416 who at any given time in their lives 00:10:46.417 --> 00:10:49.293 need to take a break from their relations with their company. 00:10:49.334 --> 00:10:52.543 In a coworking space, relationships work horizontally. 00:10:52.544 --> 00:10:55.418 There is no hierarchy, no vertical functionality. 00:10:55.419 --> 00:10:59.981 There is no competition, or judgment. That's a change for a business manager. 00:10:59.982 --> 00:11:02.793 Imagine the pressure and tension of leading a whole team. 00:11:02.794 --> 00:11:05.501 Who can you trust when you have problems? No one. 00:11:05.529 --> 00:11:07.148 It's a jungle. 00:11:07.167 --> 00:11:10.250 And maybe there are a few people who dream of taking your place. 00:11:10.251 --> 00:11:11.248 It's not easy. 00:11:11.250 --> 00:11:13.292 In coworking, this problem doesn't exist. 00:11:13.292 --> 00:11:15.959 He can come to work and exchange with the others, 00:11:15.960 --> 00:11:20.625 find solutions to his problems, get completely disinterested advice, 00:11:20.626 --> 00:11:24.668 and there's even an innovation specialist in our coworking space. 00:11:24.669 --> 00:11:27.666 Well, I can tell you that he has already given some solutions 00:11:27.667 --> 00:11:29.750 to a number of people who have come there, 00:11:29.751 --> 00:11:34.458 whether they are coworkers, or clients, or just visitors. 00:11:34.459 --> 00:11:37.085 And there are also people who use it as a home office. 00:11:37.125 --> 00:11:40.334 If you live in Martigny, and you are required to work 00:11:40.334 --> 00:11:44.793 in Lausanne or in Geneva, perhaps, if you have an understanding boss, he will say, 00:11:44.834 --> 00:11:47.876 "OK, one day per week you can work from home." 00:11:47.876 --> 00:11:51.625 So, you begin to work from home. 00:11:51.626 --> 00:11:55.043 Except that you aren't used to working like a freelancer, 00:11:55.044 --> 00:11:58.334 you are not used to scheduling and disciplining yourself 00:11:58.339 --> 00:11:59.548 and this isn't easy. 00:11:59.549 --> 00:12:01.293 In addition, the people around you, 00:12:01.417 --> 00:12:04.542 if you are at home think that you are available. 00:12:04.626 --> 00:12:06.458 For kids, it's the same. 00:12:06.459 --> 00:12:08.584 You are tempted to get food from the fridge. 00:12:08.626 --> 00:12:10.254 Your house is full of temptations. 00:12:10.255 --> 00:12:12.003 The solution might be, effectively, 00:12:12.127 --> 00:12:14.751 to work one day per week in a coworking space. 00:12:14.751 --> 00:12:17.793 Obviously, this doesn't have to be in Brigue or in Bulpliz, 00:12:17.794 --> 00:12:19.875 because it would not solve anything. 00:12:19.876 --> 00:12:21.835 But if you have one space near you, 00:12:21.836 --> 00:12:25.876 going there to work once a week is an excellent solution, 00:12:25.876 --> 00:12:28.752 to create a home office a bit farther away from home. 00:12:28.753 --> 00:12:32.918 Now, I'd like us to have a bit of an experience. 00:12:32.959 --> 00:12:34.958 I'd like to ask you to imagine 00:12:34.959 --> 00:12:38.501 that you just created your own event production company. 00:12:38.502 --> 00:12:39.999 Your event company. 00:12:40.000 --> 00:12:44.501 You work alone, and you decided to schedule 00:12:44.626 --> 00:12:47.750 part of that time in a coworking space. 00:12:47.751 --> 00:12:51.085 Your coworkers are you. Your other coworkers, also you. 00:12:51.086 --> 00:12:53.208 Everyone you can find there. 00:12:53.209 --> 00:12:56.543 At the end of the evening, the TED organizers come to tell you, 00:12:56.584 --> 00:12:58.709 "We know that you have an event company. 00:12:58.834 --> 00:13:02.585 And we have too much stuff, our organization has gotten bogged down, 00:13:02.586 --> 00:13:07.918 we'd like you to organize the TED event for the next year." 00:13:07.918 --> 00:13:10.085 You are very honored, you accept the offer, 00:13:10.125 --> 00:13:12.292 you discuss the conditions a bit. 00:13:12.292 --> 00:13:14.626 You end up back at your coworking space 00:13:14.626 --> 00:13:17.751 and now you tell yourself, "How am I going to do this?" 00:13:17.792 --> 00:13:20.648 First, the most important thing is to think of the basics. 00:13:20.649 --> 00:13:24.460 So, this event, for example, has a theme, it's called Galaxy. 00:13:24.501 --> 00:13:27.168 You say, "I'm going to need to find a theme," 00:13:27.169 --> 00:13:31.334 All alone in your corner, your little idea lab, it's still not easy. 00:13:31.334 --> 00:13:33.082 Maybe within the team members here, 00:13:33.083 --> 00:13:35.715 there is someone who has a talent for animating events, 00:13:35.835 --> 00:13:37.876 and who would be capable of brainstorming. 00:13:37.918 --> 00:13:41.419 Is there anyone capable of doing one, who has already done one? 00:13:41.420 --> 00:13:43.667 I see a few fingers up in the back. 00:13:43.668 --> 00:13:47.126 You'll be able to "brew" your ideas, and all kinds of other things. 00:13:47.127 --> 00:13:51.167 The only person missing is the leader, but other people can send ideas. 00:13:51.167 --> 00:13:53.126 I think that you will find 00:13:53.250 --> 00:13:56.584 some people who will agree to giving some of their time 00:13:56.709 --> 00:13:59.918 in order to help find a theme for the evening next year. 00:13:59.919 --> 00:14:03.918 Now, you have the theme. You still need to find speakers. 00:14:03.918 --> 00:14:10.335 Based on the theme, you will reflect on who can come to speak next year. 00:14:10.375 --> 00:14:12.584 Maybe among you there's someone. 00:14:12.584 --> 00:14:16.085 I don't have the theme yet, you're the ones who, with your team, 00:14:16.098 --> 00:14:17.787 will see which theme to use. 00:14:17.792 --> 00:14:21.459 Maybe among the coworkers, there are some people who might be able to help, 00:14:21.460 --> 00:14:24.251 who have abilities, resources, knowledge, 00:14:24.292 --> 00:14:27.043 whose experiences and lives you can benefit from. 00:14:27.044 --> 00:14:30.834 But, if there's no one who can come to bring their abilities as a speaker, 00:14:30.835 --> 00:14:34.084 I'm sure that among you, there's someone who knows someone else, 00:14:34.085 --> 00:14:38.292 or who has heard of other people who might come 00:14:38.292 --> 00:14:41.166 and fill the role of TED speaker next year. 00:14:41.167 --> 00:14:44.334 When you've done the brainstorming, you're helping each other out. 00:14:44.347 --> 00:14:46.291 Now, you're in the network. 00:14:46.292 --> 00:14:49.259 Everyone makes their own network work, and they find solutions. 00:14:49.379 --> 00:14:51.417 Now you have the theme and the speakers, 00:14:51.459 --> 00:14:53.791 you now need to think about the practical things. 00:14:53.792 --> 00:14:56.251 The location, that's good, you can do it here again. 00:14:56.252 --> 00:14:58.126 But you will need to promote the event. 00:14:58.167 --> 00:15:02.666 You'll need to make a program, to load the information online. 00:15:02.667 --> 00:15:06.626 To put it online, you must have someone who can write text, 00:15:06.627 --> 00:15:08.918 you must have someone to do the graphics. 00:15:08.959 --> 00:15:10.647 You understand how this works. 00:15:10.648 --> 00:15:13.293 You're going to find someone for the communication 00:15:13.334 --> 00:15:17.500 and to put information online on the website. 00:15:17.501 --> 00:15:19.210 You're going to find a printer, 00:15:19.211 --> 00:15:22.333 and I'm sure that if you cannot do this 00:15:22.334 --> 00:15:24.626 you know some people who can fill these needs. 00:15:24.667 --> 00:15:27.500 Then, you'll need to pay a bit for the services, though. 00:15:27.501 --> 00:15:29.793 I think that TED would have given you a budget. 00:15:29.794 --> 00:15:33.334 You'll need to find partners, sponsors to finance the event. 00:15:33.341 --> 00:15:34.580 But that's easy. 00:15:34.584 --> 00:15:36.791 With all the people who are here, 00:15:36.792 --> 00:15:41.792 I'm sure that you have some connections with banks and insurance companies, 00:15:41.793 --> 00:15:46.585 with private parties who have money and are ready to back the event, 00:15:46.611 --> 00:15:47.870 who believe in TEDx. 00:15:47.876 --> 00:15:52.958 So, that's good. You've got money, the website, the information, 00:15:52.959 --> 00:15:56.626 Surely there are some things I've forgotten, but you'll think of them. 00:15:56.627 --> 00:16:02.666 And now, there's one important thing left. That's you, the audience. 00:16:02.667 --> 00:16:06.959 How are you going to find the audience? Well, you're going to use the network. 00:16:06.959 --> 00:16:09.877 And this event will be exciting and memorable. 00:16:09.918 --> 00:16:11.249 So, there you go. 00:16:11.250 --> 00:16:14.292 That's the way that this can work in a coworking space. 00:16:14.292 --> 00:16:16.375 There, you're in project management, 00:16:16.376 --> 00:16:20.126 but there could be all of configurations in terms of coworkers. 00:16:20.127 --> 00:16:22.834 The most represented people in coworking spaces, 00:16:22.835 --> 00:16:25.752 as I've said, are people in communication, 00:16:25.792 --> 00:16:29.583 there are creatives, there are graphic designers, 00:16:29.584 --> 00:16:33.085 At my space, as I've said, there's a translator, a web designer, 00:16:33.086 --> 00:16:35.584 a specialist in web communication. 00:16:35.584 --> 00:16:38.166 And starting this week, there's a researcher 00:16:38.167 --> 00:16:40.415 who's interested in what's happening in Greece. 00:16:40.416 --> 00:16:42.666 So, I can tell you that he has some work to do. 00:16:42.786 --> 00:16:45.210 And it's open to all sorts of personalities. 00:16:45.211 --> 00:16:46.626 We sometimes get the feeling 00:16:46.751 --> 00:16:50.543 that there is exclusively creatives working in coworking spaces, 00:16:50.544 --> 00:16:54.251 but I also have a finance specialist and you could imagine an accountant, 00:16:54.252 --> 00:16:57.084 a trustee, really the possibilities are endless. 00:16:57.085 --> 00:16:59.500 And the people who come to a coworking space 00:16:59.501 --> 00:17:02.460 very often, have been informed about it in advance, 00:17:02.501 --> 00:17:04.835 they have already acquired the coworking values. 00:17:04.836 --> 00:17:06.505 So, what are these values? 00:17:06.506 --> 00:17:08.835 I've already told you about them informally. 00:17:08.836 --> 00:17:12.335 The first of these values is durability. 00:17:12.375 --> 00:17:14.541 There's a wifi connection, materials, 00:17:14.541 --> 00:17:19.167 and all these resources are actively made available to the coworkers. 00:17:19.169 --> 00:17:21.540 The second value is community. 00:17:21.541 --> 00:17:26.165 Community means all the people who work in a coworking space 00:17:26.166 --> 00:17:28.793 and this is what you try to create with other people, 00:17:28.824 --> 00:17:30.875 by trying to respond to their needs, 00:17:30.876 --> 00:17:32.959 by trying to respond to their expectations, 00:17:32.960 --> 00:17:35.793 by trying to respond to their values. 00:17:35.834 --> 00:17:39.152 The third value is cooperation. I think that you've understood. 00:17:39.153 --> 00:17:41.252 I don't need to redo the demonstration. 00:17:41.253 --> 00:17:44.333 That's good, you can cooperate in a coworking space. 00:17:44.334 --> 00:17:46.666 The fourth value is openness. 00:17:46.667 --> 00:17:51.291 You share experiences, and ideas, you enrich each other mutually, 00:17:51.292 --> 00:17:54.168 you believe and you make your business grow. 00:17:54.169 --> 00:17:58.166 And finally, the last value is accessibility. 00:17:58.167 --> 00:17:59.334 Working is fine. 00:17:59.459 --> 00:18:03.751 But working where, when, how, and who I want to work with, 00:18:03.758 --> 00:18:06.708 that's possible with coworking. 00:18:06.709 --> 00:18:10.627 These values make up the five pillars of the coworking base. 00:18:10.648 --> 00:18:12.237 Once they're in place, 00:18:12.250 --> 00:18:16.751 they are the generators of creativity, innovation, sharing, 00:18:16.751 --> 00:18:18.585 exchanging, and quality. 00:18:18.626 --> 00:18:19.679 I have told you before 00:18:19.799 --> 00:18:22.791 that coworking was born in 2005 in San Francisco. 00:18:22.792 --> 00:18:27.416 In Switzerland, the first coworking center was opened in Lausanne. 00:18:27.417 --> 00:18:30.374 It was "L'Eclau" which opened in 2008. 00:18:30.375 --> 00:18:32.667 It was quickly followed by "The Muse" in Geneva 00:18:32.667 --> 00:18:34.605 which you have certainly heard about 00:18:34.606 --> 00:18:38.709 because it's a very dynamic place, that has got lots of coverage. 00:18:38.710 --> 00:18:41.501 It's the standard for coworking in Switzerland, 00:18:41.502 --> 00:18:45.500 and since 2009, it's already hosted more than 400 coworkers. 00:18:45.501 --> 00:18:48.666 Later, there were other centers that opened, 00:18:48.667 --> 00:18:53.333 in Lausanne, in Freiburg, in Montreux, in Neuchâtel, in Geneva too. 00:18:53.334 --> 00:18:57.085 The Simplon 8 space, that I founded a year ago, is the first, 00:18:57.086 --> 00:19:00.542 and to my knowledge, the only coworking center in Valais. 00:19:00.542 --> 00:19:03.958 But, through the network, I've heard it said, 00:19:03.959 --> 00:19:06.668 that there's a center being prepared in Sierre, 00:19:06.669 --> 00:19:09.585 that there was another being prepared in Colombais, 00:19:09.586 --> 00:19:12.834 and that there's a center in preparation in Sion. 00:19:12.835 --> 00:19:16.168 So, if you're convinced by coworking, don't wait any longer. 00:19:16.169 --> 00:19:19.005 Do it, get involved, experience it. 00:19:20.005 --> 00:19:22.645 (Applause)